INNOVATIVE MARKETING SOLUTIONS FOR BUSINESS SUCCESS
Social Media Facts Over 200 Million Bloggers Over 75 Million Twitter Users Over 500 Million Facebook Members Over 100 Million YouTube viewers in January 2010 Over 60 Million Linkedin Members
What is Social Media ? WIKIPEDIA: Social mediaÂ is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique. Simply put: A conversation that takes place using online tools and platformsâ€Ś.
Social Media at a glanceâ€Ś. There are thousands of social media sites. Many of which are geared towards specific interests and industries.
Why are people using Social Media???
People are proud to share their knowledge People enjoy sharing their experiences People are curious to what other people are saying and doing People like to do business with people they know and love doing business with people they trust
Pull versus Push Marketing
WIKIPEDIA: A push-pull-system in business describes the movement of a product or information between two subjects. On markets the consumers usually "pulls" the goods or information they demand for their needs, while the offers or suppliers "pushes" them toward the consumers Simply put: Pull information is requested by the consumer and push is ways of advertising your products to put them in the face of the consumers.
Where does Social Media fit in?
RSS (Really Simple Syndication)
Social Media Platforms
SEO Search Engine Optimization
Target Social Media Networksâ€Ś
TwitterÂ is a free social networkingÂ service that enables its users to send and read messages known asÂ tweets. Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
Why tweet ???
Brand Awareness Deal Distribution Use Twitter to gain Competitive Intelligence Engage with your target audience Online Reputation Management Promote your Blog Content Understanding Tool Feedback Mechanism Promotion SEO Boost Ask Questions Receive Answers HR Tool Press Release News Management
1.6 million followers
FacebookÂ is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.
Why Facebook ???
Pages allow a business to “Publish to the Stream” (this shows up on your fans homepage) Pages allow a business to engage fans with Rich Media (video, pictures, events) Pages let a business analyze how fans are interacting with the Insights Dashboard (FB has deep analytics) Pages let a business increase SEO (pages show up in higher Google keyword searches) Pages allow you to run highly targeted demographic ads to attract only those that are relevant to your business. Pages allows you to arrange Tabs in the order you like (with the exception of the Wall and Info) Page allows customized tabs and applications
You Tube is a video sharing website where users can publish their own videos to be broadcasted through their network. Over 100 Million You Tube viewers in January 2010.
Expand your distribution by sharing your information with on- line platforms that can continue to be shared on and onâ€Ś
Postings can be shared from You Tube to Facebook and Twitter .
Now your posting is visible to all your friends and can be shared with your friendsâ€™ list of friends.
Viral Distribution There are several ways that your fan pages can be shared throughout Facebook
When people are tagged in photos, their wall is updated with the picture as well as the album location.
As your information is shared through these platforms, it may create conversations that can develop into business opportunities. Knowing how to engage these networks is the key.
What Associates In Business, Inc. can offer you… Associates in Business will provide the following: Customized look on Facebook, You Tube and Twitter Content management (monitoring, posting and responding) Customized tabs Engaging applications Social Media Platform updates and best practices Development - We are always working to bring you new opportunities with innovative applications
Customized lookâ€Ś. Website
Twitter You Tube
We work very closely with you and your sales team to develop a strategy to monitor, post and respond.
It is very important that new visitors feel comfortable knowing that the information is coming from the official source. A welcome page letâ€™s them know itâ€™s the official page and invites/ engages them to join.
Promotional Tabs Sweepstakes and promotional tabs can be useful to promote products or incentives to engage and increase fan base.
The booking widget will allow fans to search for availability and rates right from the Facebook page.
RSS and Blog Tab
The RSS and Blog tabs allow you to stream current posts directly to a tab page from your RSS or Blog pages.
Google Checkout Google Checkout allows fans to make credit card payments for purchases made directly from a fan page.
A form tab allows fans to enter information into fields on the Facebook page that will be pushed through to follow up pages. In addition, these forms can be used to gather and store information.
The appointment request application allows fans to click through to a page that will provide them with your available schedule. Once they choose a time, you will be notified via email to confirm the time or offer an alternative time.
The video viewer allows your fans to choose from a variety of your videos without having to leave your page.
The magazine view provides you with two alternative ways to view your information. Fans can click from page to page right on the Facebook page or double click on the image to take them to another page where they can turn the pages of the information like a magazine.
Website Tab The website tab allows your fans to click through to each tab on the image as they would on your website.
Partners Tab A partners tab will add value to your relationship with your business partners. Promote them on a page with links to their sites.
An affiliate tab will contain links to your affiliate partners where you can earn revenues if anyone purchases items from your page.
Thank you & We look forward to working with you !!! And rememberâ€Ś.. When you partner with AIB for your Social Media Marketing you get double the value for your marketing dollars. Not only do we work with your social media channels, but we become a powerful part of your sales team. Bringing suggestions, ideas and proven methods to bear on the goals of increasing your revenue and maximizing your profits.
Associates in Business, Inc. Javier Morales President & CEO P.O. Box 266781 Weston, Fl 33326 954-401-8636
Published on Oct 18, 2010