Associates in Business Packages

Memorial Program

Social Media Solutions Mayfair Hotel & Spa February 7, 2011

contents

Who We Are . ..................................................... 3

Social Media Platforms......................................... 4 Search Engine Optimization ................................. 5 Silver Package .................................................... 6 Gold Package...................................................... 7 Executive Package ......................................... 8 - 9

TABLE OF CONTENTS

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Who We Are...

Associates in Business is a Marketing and Online Solutions company that focuses on the clients needs—ensuring that the products and services being offered are in sync with the end user. This is the foundation of successful marketing that has made many businesses incredibly successful.

The team at Associates in Business have worked on domestic and international companies that offer a variety of services and products.

It is the goal of Associates in Business to implement a marketing communication strategy that will increase the Laya Center’s online presence through the design and development of an engaging website and social media platforms.

Programs: All programs and designs are customized to meet each of our clients needs. From design to applications, we work hand in hand with each company to ensure their expectation are met.

Developement: The professionals at Associates in Business are always looking at new opportunitss to increase company’s branding and exposure. Our out of the box thinking brings together new technologies and traditional marketing strategies that equal success.

Optimization is key for online marketing. Each platform is researched to maximize the optimization process.

WHO WE ARE

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Social Media Channels Utilizing these social media platforms is key for customer engagement and retention as well as brand awareness. Giving customers a voice to share creates customer empowerment. A social media posting strategy is developed to drive fans to social media channels. The strategy can include components to keep fan’s interest throughout the year.

Twitter

Facebook

YouTube

Twitter is a free social networking service that enables its users to send and read messages known as “tweets.” Tweets are text based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as “followers.”

Facebook is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

YouTube is a video sharing website on which users can upload and share videos.

This platform also provides social sharing options where videos can be virally distributed through a large number of viewers.

Why Twitter?

Why Facebook?

Why YouTube?

• Brand Awareness

• More than 500 million active users

• People are watching over 2 billion videos per day.

• Deal Distribution

• 50% of active users log on to Facebook in any given day

• 70% of YouTube’s traffic comes from outside the U.S., meaning the foreigners are likely to travel to the U.S for their vacations.

• Use Twitter to gain Competitive Intelligence • Engage with your target audience • Online Reputation Management • Promote your Blog Content • Understanding Tool Feedback Mechanism • Promotion SEO Boost • Ask Questions Receive Answers • HR Tool Press Release • News Management

• Average user has 130 friends • People spend over 700 billion minutes per month on Facebook • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

• There are more than 200 million active users currently accessing Facebook through their mobile devices.

• YouTube is localized in 23 countries across 24 different languages.

• Every minute, 24 hours of video is uploaded to YouTube • User base is broad in age range, 18-55 covering a large demographic • Over 300,000.000 active accounts.

• Video sharing tools are available for many of the social media platforms.

SOCIAL MEDIA CHANNELS

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Search Engine Optimization As consumers and internet users search for products and services online, they traditionally use search Engines such as Google, Yahoo, or Bing to find what they’re looking for. Search Engine Optimization, SEO, is a technique we use to help our client’s sites rank higher in the search results based on the keywords used by consumers and internet users.

Most importantly, when consumers find your website through a specified search, that visitor has now become a qualified lead for your business.

The key factors we incorporate into our SEO strategies include a Website Analysis, Onsite Optimization, Link Campaign, Social Media Integration, and Web Analytics to help track your progress.

Website Analysis & Keyword Research

Online Optimization

Offsite Optimization

Social Media Integration

• Website Analysis

• Link Building Campaign

• Navigation/ Site Structure

• Meta Tag, H1 Tags and Title Optimization

• Leverage the power of highly ranked Web 2.0 sites

• Analysis of Meta Tags

• Optimize Keyword Density

• Page Rank

• Create/ Update Site Map

• Inbound Link Popularity

• Create/ Update XML Site Map

• Search Engine & Directory Submission

• Analysis of Keywords uses to enter site

• Internal Link Optimization

• Blog Development & Maintenance

• Keyword Research

• Content Optimization

• Current ranking on Various Search Engines

• Potential Implementation of Blog and/ or RSS Feeds

• Article Marketing

• Article Optimization for Social Site Submissions

• Press Release Optimization

• Interlink Web 2.0 Sites • Blog Submission • Incorporate Social Media Buttons on Website • Import Blog, RSS Feed and other relevant content

SEARCH ENGINE OPTIMIZATION

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Memorial Package The Memorial page provides you with the ability to remember and share all the fond memorials of your loved ones. This social media package will bring your loved ones together to share past memories and up to date information.

The package includes: • Welcome Page • 1 Customized tabs with link • 1 Customized video • 1 e - Album

SILVER PACKAGE

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Gold Package The Gold package includes the development of customized pages for Facebook, Twitter and YouTube. The pages will carry the branding of the company and links to the core website. . The package includes: • Welcome Page • 2 customized tabs • Customized Twitter Page • Customized YouTube Page

GOLD PACKAGE

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Executive Package The Executive includes the development of customized pages and interlinking of the platforms for easy management. The package includes: • Facebook Micro- site • customized Twitter Background and Facebook link where status updates are automatically pushed from Facebook to Twitter • Customized YouTube Background and Facebook link where YouTube playlist is automatically pushed to Facebook video player • Interactive e-brochure with links • All platforms are SEO rich with links, keywords and content placement

EXECUTIVE PACKAGE

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Additional Applications & Designs Here are some examples of other applciations and designs that were created for Facebook pages but can be implemented into the resource pages.

Menu Page: page with interactive menu + full screen viewing link.

Mythos Greek Taverna Fanpage

Menu: Full-screen view of Menu with “e-reader style� page turning.

ADDITIONAL APPLICATIONS

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Social Media Solutions

Video Tips

Shopping Cart

Multi-functional Page

Multi-functional Page

Online Donations

Slide Show

ADDITIONAL APPLICATION S

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