New Colors. New Website

New colors.

New website. for YOU. Welcome to the new AHPD.ORG! We are pleased to officially introduce our new park district website and new colors.

The Arlington Heights Park District brand is undergoing

an

exciting transformation. Our new colors, new website

and future enhancements to our programs, facilities and marketing and communications tools will reflect

dynamic changes not only happening in our agency but in the park and recreation industry as a whole.

Find out more...

five

5

There are key reasons why we redeveloped our website: • • • • •

Greater ADA accessibility User-friendlier navigation New technology to enhance functionality Dynamic content management Improved overall user experience

Primary

goals:

• Brief overview of the ADA guidelines: • Readable navigation • A way for persons with disabilities to skip redundant navigation • Properly labeled images • Minimization of any unnecessary animation or “Flash” graphics • 508 Validation: Within the page building tool, we will have a tool for 508 validation and W3C validation. W3C is a set of website standards or best practices which are also important to follow to meet user expectations • To convert site into an easy-to-use, information-rich resource that meets the needs of all audiences and administrative staff.

• To provide a one-stop portal for all Park District information including news, events, resources, interactive park and facility locator and more.

• Work more efficiently. A content-management system (CMS) will help the Park District decentralize Website maintenance responsibilities and reduce maintenance time overall.

• To provide the end user with an up-to-date, highly relevant, engaging Website experience.

Once you’ve had the chance to navigate our new website, please take a few moments to give us your opinion.

Take Poll NOW

new colors

Our , green and blue, help us express all of these points and more.

The revitalized logo, unveiled in January 2010, symbolizes four park district key attributes –growth, strength and stability, (three tree branches) and customer care (curved tail). The new logo design blended elements of the Park District’s existing ‘tree’– representing the life of our community and a zeal for parks and recreation – with the colors green and blue– representing trust, conservation, the environment and inspiring us to remain relevant after 85 years.

The new logo was designed to capture and communicate the Park District’s renewed enthusiasm for and dedication to its residents and customers – today and into the future.

The most obvious tasks, business cards, letterhead, vehicle identification were the initial priorities and now you will begin to see enhancements being made to our media driven marketing tools such as seasonal program guide, website, ads, etc…..

The logo is a powerful visual symbol meant to evoke a meaningful and positive image in the minds of our customers and to provide a great foundation for AHPD’s future. But in and of itself, our logo and colors do not define who we are as a brand.

If you would like additional information about our new website and/or our new colors, please contact Anita M. Pacheco, Superintendent of Marketing & Communications.

Sincerely,

Mary Fran Leno President Board of Commissioners

Steve Scholten Executive Director sscholten@ahpd.org

Anita M. Pacheco Supt., Marketing & Communications apacheco@ahpd.org or 847-506-7141