Ahmed Espania | Art Director | Portfolio

Ahmed Espania Art Director / Designer ahmed.espania@gmail.com +966 543 146 255

2

Ahmed Espania Portfolio

2018

2018

About.

From the young age, I attracted to designs and solving problems until they become my passion before becomes my career.

I always asking myself Why some products or brands are more succeeded than others, what if we propose this ***** crazy idea and how we can implement make this idea .. this simply my daily brain process.

Ahmed Espania Portfolio

Ahmed Espania Egyptian living in KSA.

From another hand, I always seek to develop my capabilities not just from the design perspective but also from the managerial and business aspects by improving projects process, giving effective feedback, build my team skills to produce successful projects.

3

Education

Ahmed Elsayed Ahmed 8 years Egyptian ahmed.espania@gmail.com ahmedespania.com +966543146255

University of Roehampton ’England’ MSc in Project Management Started 2015 and the expected graduation in 2018.

Mansoura University ’Egypt’ BSc. Agric. Fac. Graduated 2009.

Experience

Art Director @ Ogilvy May 2018 - Present IKEA - SEDCO Capital Senior Graphic Designer/ Team Leader @ SUA Agency — Nov 2012 to May 2018 Armaco - Al Dawaa Pharmacies - Abd El Latif Gamil - PetroKemya - Satorp Toyota - King Fahd University - Al-Tuwairqi Group - Tamimi Group - Gree AC Senior Graphic Designer @ BNC Advertising Agency — Aug 2012 to Oct 2012 National Societe General Bank ’NSGB’ - QNB Egypt National Bank of Egypt ”NBE” - Edita food industries and +more.

Graphic Designer @: Magenta Advertising Agency — Jan 2011 to Apr 2012 ADVSolution Advertising Agency — Feb2010- to Dec 2010 Al Eraqiya Advertising Agency — Apr2009- to Dec- 2009 GT4 Advertising Agency — Jul2007- to Mar2009

Skills

Art design applications: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

2018

Name Experience Nationality E-mail WebSite Mobile

Ahmed Espania Portfolio

General Information

Great knowledge about 3D Max , Cinema 4d, Html, Css and Adobe After Effects to manage the projects and teams.

Excellent knowledge of all printing techniques including offset, digital, outdoors, indoors, etc.

Language

Arabic Native | English Intermediate | Spanish Beginner

4

It aims to save millions of preventable deaths each year by raising awareness and education about the disease, pressing governments and individuals across the world to take action.

The Idea.

Debunk the myth — To highlight breast cancer myths, We took a super simple approach to the campaign visuals. We used a computer icons as a metaphor hanging process which makes people worried what will happen after that.

2018 Ahmed Espania Portfolio

A truly global event taking place every year on 4 February, World Cancer Day unites the world’s population in the fight against cancer.

5

Guests at Paris Gallery, for instance, can enjoy refreshments and request personal shopping assistance. The Paris Gallery Group of Companies goes the extra mile to make customers feel at home when visiting every store. As a satisfied customer puts it, “When shopping at Paris Gallery, you feel like royalty.”

In order to support customer loyalty, Paris Gallery requested a campaign to achievement wishes and dreams of their customers.

The Idea.

Make your wishes become true — The campaign we made in conjunction with Paris gallery team.

The project is focussing on showing the Arabian Nights cultural in the old ages. The magic lantern used as a tool to achieve wishlist.

2018 Ahmed Espania Portfolio

Paris Gallery is being the modern face of luxury in the region, The shop has now grown to a retail chain of over 80 stores across the Middle East.

6

Delinte tire is a smart performance brand for smart drivers entered the market of Saudi Arabia recently. It’s high-performance tires, new technology with low prices. The client was seeking to present the tires to the youth customers by attractive ways.

2018

The Idea.

Ahmed Espania Portfolio

We invent. You Drive — We highlighted in this concept the performance of the tires in different and hard environments, By manipulated the various pictures to create the perfect image that presents the idea.

7

The Idea.

“A picture is worth a thousand words” in this concept we inverted this quote to be ‘’ A word are worth a thousand pictures’’ to represent the customers feeling during use the Durex products.

2018 Ahmed Espania Portfolio

Durex has always been synonymous with condoms and safe sex. It is a big, reputable and trusted the brand. But it had no momentum. People used it because it’s necessary, but unfortunately, a necessary evil. Our task is to remove taboos and present the product to Arab culture.

8

2018

Don’t Social and Drive — Social media is the double-edged sword, in this campaign, we use the laugh Emoji in CG to create some movement in the image and scratches. The message behind that is your safety is important, the laugh Emoji can become a sad one’.

Ahmed Espania Portfolio

The Idea.

9

2018

For the chilli addict people.. your feeling will disappear after using this hot sauce from Heinz.

Ahmed Espania Portfolio

The Idea.

10

Ahmed Espania Portfolio

2018

Clients.

11

Ahmed Espania Portfolio

2018

Thanks for Your Time

12