IPMI Office 2 Office

OFFICE TO OFFICE ROADSHOW

OFFICE TO OFFICE ROADSHOW

BACKGROUND Event marketing is a form of sales promotion that company can applied.

According to Hoyle (2006:45), event marketing is a form of communication that has several approaches, emotional communication method and touching customers by involving them in activities. Based on a popular data, 95% of companies have used event marketing and 78% said that event marketing is effective in marketing activities. Where it can improve brand awareness, product images and company sales. It became one of the reasons why companies desperately need event marketing.

One of event marketing activities that can be applied for IPMI is Office to Office Roadshow. By organizing Office to Office Roadshow IPMI can conduct promotions directly to potential customers.

WHAT IS OFFICE TO OFFICE? Office to Office is a form of soft selling marketing method, where IPMI visit companies directly by introducing products through a series of events roadshow.

OFFICE TO OFFICE ROADSHOW

BENEFITS FOR YOUR COMPANY We will provide your company with knowledge and skills needed for your employees by bringing our top faculty member or alumni to share their knowledge and skills not only from business experts but also from the academic point of view so they will have new insights about the industry.

We also aim to broadened the network between your employees and our faculty members.

However, the topics of this office to office workshop may vary from: • Marketing • Finance • International Business • Human Resources

OFFICE TO OFFICE ROADSHOW

HOW OFFICE TO OFFICE WORKS? •

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Office to Office is a marketing event for promotion of education-based products. Office to Office activities provide seminars to several target companies who are prospective customers to IPMI. The speakers from this seminar come from practitioners, professional, faculty or alumni from IPMI. The speakers will play a role in

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introducing IPMI in more detail through talk show topics and also experience sharing, thus indirectly becoming soft selling for IPMI. Targeted number of participants: 15-20 participants.

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Targeted age of participants: 23-35 years’ old (who are employees

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with bachelor degree) Office to Office targeted company employees who consider career ladder, so indirectly also foster interest to take the magister program.

OFFICE TO OFFICE ROADSHOW

RUNDOWN Activity

Time*

Registration

13:00 - 13:30

Opening by MC

13:30 - 13:35

Opening Remarks

13:35 - 13:45

Talk Show

13:45 - 14:15

Q&A Session

14:15 - 14:30

IPMI International Business School Jl. Rawajati Timur I/1, Kalibata Jakarta Selatan 12750 mba@ipmi.ac.id http//ipmi.ac.id

+62 21 797 8888