The Link, Issue 25

The Voice of the AHLC

Good company in a journey

ON THE COVER

8 14

18-21

How to Go Vegan Without Losing Your Hair AHLC Master Sessions Hair Now Vendor Class Titles Council Connections

FEATURES

makes the way seem shorter.

Izaak Walton

5

6 10 18 21 25 26 27 28

5 Goals: Social Media Marketing in the Hair Loss Community Strands of Hope Finding Your Joy Council Connections with Jim Shepperd Council Connections with Lisa Ferestad 5 Simple Ways to Build Your Personal Brand Measure for Success The Rewarding Transition Tips and Tricks : Anatomy of Two-Sided Tape

IN EVERY ISSUE

29 New Members 30 AHLC Academy

English Author

Subscription Information:

See page 14

Subscriptions to The Link, The Voice of the American Hair Loss Council are mailed FREE to members of the AHLC within the continental United States. International members are provided digital copies free. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.

To become a member, renew your membership please contact Betty Ann Bugden, Membership Director, 570-462-1101 or log on to www.AHLC.org.

Issue 25, Spring 2018

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The Voice of the AHLC

MESSAGE FROM THE BOARD Joseph Ellis, AHLC Vice President, Raleigh Hair Concepts, Raleigh, NC

As a salon owner and working behind the chair, it’s so easy for the work to become mundane. Some might even refer to it as getting stuck in a rut. It can happen to anyone. To be honest, I know I’ve experienced this and chances are, maybe you have too.

In any case, it’s not a good place for service professionals such as ourselves to be. We all want to love the work we do and there’s no shortage in our industry of similar stories of what keeps us doing what we do. Helping others on a daily basis, while making a living doing what we love.

However... The rut. But there’s a remedy.

The Link, The Voice of the American Hair Loss Council is the official, quarterly publication of the American Hair Loss Council. For information on advertising or contributing to content, please contact us: The American Hair Loss Council 222 Everbright Avenue Franklin, TN 37064 615.721.8085 or info@ahlc.org

The Link Staff:

Editor: Janine Thornhill Design and Layout: Thornhill Creative Creative Director: Terrell Thornhill

Thanks to Our Contributors: Emily Buckwalter, Education Coordinator, Jon Renau, Vista, CA Esther Courtright, Millennia Salon, Easton, PA Lisa Ferestad, Owner, Lisa Ferestad Hair Solutions, Atlanta, GA Rosario Greco, Owner, Rosario Greco Styles Ltd., Port Perry, Ontario

Chelsea Hamilton, Marketing Assistant, Walker Tape, West Jordan, UT

Rena Hawk, Owner, Millenia Salon, Easton, PA Lew Hutchinson, Owner, Invisions of Connecticut,

Middlebury, CT

It is immensely healthy and regenerating just to get a change of scenery. If you’re like me, you have to make time for this. Block out your calendar and your book and take the time to get away, refocus so you can return renewed.

Networking with other professional colleagues is also important. Just to sit and talk with your professional peers is also healthy. We like to call it “talking shop.” We talk about what is working for us and what we may be struggling with. No matter how many years you have under your belt, there is always some idea or technique that you can pick up that enhances what you are already doing.

We all love pouring over all the beautiful catalogs and literature that our manufacturers and distributors provide us. These give us the opportunity to consider new products and product lines, and are very helpful. But when you have the chance to get up and personal with each vendor, talk to their representatives, ask questions, touch and examine the products, there’s nothing like it. I always am introduced to new items and techniques that otherwise I may have never known about simply because of being so busy running my business.

All in all, I know that each Conference I attend has always given me the chance to clear my mind, to learn and grow and return to the work I love inspired to make my salon even better.

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Susan Kettering, Owner, HRI of Pennsylvania, Pittsburgh, PA Shanna Moll, Owner, Shanna Moll Studio, Austin TX Jim Shepperd, Owner, Hair Restoration Center of Roanoke, Roanoke, VA

Correction: Cynthia Jones’ New Member Bio was published in our previous issue with an error. With our apologies, her correct bio appears on page 29.

AHLC Board of Directors

Peggy Thornhill, President Joseph Ellis, Vice President Susan Kettering, Executive Director Betty Ann Bugden, Treasurer/Membership Director Marsha Scott, Past President Janine Thornhill, AHLC Administrator

The opinions expressed in The Link, The Voice of the American Hair Loss Council are those of the authors and do not necessarily reflect the views of the American Hair Loss Council. The advertisements in The Link do not necessarily reflect the beliefs, opinions or attitudes of the AHLC and does not imply product or service endorsement.

The American Hair Loss Council © All rights reserved.

Reproduction in whole or in part without written permission is prohibited. Published for the AHLC by Thornhill Creative. www.thornhillcreative.com

5 GOALS Shanna Moll, Shanna Moll Studio, Austin, TX

I’ve been a Hair Stylist in the Austin area for 30 years. Throughout this time, I have noticed an increasing number of people coming in with thinning hair who were desperately looking for a hair loss solution.

I started Shanna Moll Studio three and a half years ago to focus exclusively on hair integration and restoration. One of our main focuses for clients who are starting to have thinning hair or scalp abnormalities is the use of trichology, the science of scalp health and hair growth.

I learned very early that clients want to feel comfortable and they want to be informed.

With that realization, I decided to hire a digital marketing agency to help communicate my passion for hair restoration and promote my brand to the appropriate audience. Through establishing an online presence, I educate potential clients and continue fostering personal relationships with current clients. My goal is to help as many people as possible while furthering my growth within the hair loss community.

This began my business partnership with Alter Endeavors, a local Digital Marketing Agency in Austin.

We discussed what I wanted to communicate through my brand’s social media and how together, we could achieve that. After hearing about my objectives, Alter Endeavors crafted a custom digital marketing strategy for my brand that includes managing a few social media platforms, writing blogs and running Facebook Ad campaigns.

The American Hair Loss Council asked me to write an article about my social media use, so I decided I would talk about the five main types of content that Alter Endeavors produces to help me promote Shanna Moll Studio online.

The Voice of the AHLC

Social Media Marketing

in the Hair Loss Community

UPLIFTING

COMMUNITY FOCUSED

It’s important that my clients feel comfortable and cared for, so it one of our main objectives to implement warm, uplifting and motivational content into my overall social strategy. I’ve learned that my clientele responds positively to this type of content, so if it can help them feel happy and confident, it should be a priority.

It’s my goal to be open and honest with my potential clients so that we can build a trusting and supportive community together. We grow my online community by sharing personal and approachable photos and videos of me and my team.

These help my clients connect with me and realize how passionate I am about helping them along their journey. Additionally, we strive to respond promptly and honestly to questions I receive online.

Lastly, we showcase the ways I give back to the community and the organizations that I support and am passionate about helping, such as Wigs for Kids.

INFORMATIVE Another goal is to inform my audience about the services I offer and how we can help. We work with many reputable companies, including Cesare Ragazzi Laboratories, Jon Renau and Hairdreams.

We produce content that explains what each product or service is, in a way that my audience can easily and clearly understand. They detail the benefits of each product and use images and videos to help exhibit the end result of a specific product. Not only that, but Alter Endeavors also researches and shares relevant articles from third party sources which may be useful or informative to my clientele or potential clients.

TRUST BUILDING Gaining trust is imperative. Many clients come to me disheartened after previously being taken advantage of. So, it’s crucial that my social media presence not only displays the results of my services but also the testimonials from my clients. Alter Endeavors incorporates both of these aspects into my social media. An added benefit of trust-building content is the opportunity to feature past and current clients who love sharing their stories. The testimonials help others get a sense for the services I offer while deepening relationships with my current clientele.

ACCESSIBILITY One of the first tasks Alter Endeavors did when they began working with me was to confirm that all of my information was up-to-date and correct. This guarantees that my clients are able to contact me, find important information such as our hours, our location and other vital information.

At the end of the day, my goal is for people to know that when they come to my studio, we will find a customized hair loss solution that works for them. I’ve learned that building my brand online is essential to developing a level of trust with my clientele while also providing anyone new to hair loss with the opportunity to connect to a supportive and informative community. Hair restoration quickly became my passion in life and through the use of online marketing – I’m lucky to say it’s my full-time profession as well.

Issue 25, Spring 2018

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The Voice of the AHLC

Strands of Hope Esther Courtright, Millennia Salon, Easton, PA

ABOVE: Caterina (Rena) and Emma our beautiful recipient of a Children With Hair Loss wig RIGHT: Rena and Esther at an event that honors oncology nurses.

Strands of Hope at Millennia Salon is a specialty boutique founded almost a decade ago by Caterina Hawk and Esther Courtright to serve women experiencing hair loss.

Caterina is the owner of Millennia Salon and Esther is a longtime client.

They recognized that women in their community needed better access to hair replacement options. Esther, a breast cancer survivor, turned to Caterina when she was about to lose her hair while undergoing chemotherapy. Caterina cared for her motherin-law while she was being treated for cancer, and was unable to help Esther during that time. But they were determined that other women in the community would not have to experience such difficulty. For many, hair loss, even if temporary, is devastating, . Their goal is to help women choose hair replacement that is attractive, fits properly, is comfortable, and allows them to feel good about themselves.

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Strands of Hope services are provided in a warm and cheerful private room within the salon. Consultations are free for women experiencing hair loss due to chemotherapy, alopecia, medications, surgery, nutritional deficiencies, and other medical conditions.

For so many, it is a step forward in taking some control back. Women are educated on proper scalp care as well as care of the wig. They choose from a variety of stylish caps and specialty scarves and are shown how to tie cute knots and bows.

As we’ve grown, we’ve met so many remarkable ladies of all ages. As a salon, Millennia has always had a strong commitment to our community and to improve women’s health. So it was only natural that we provide for their specific needs during challenging times. Our Millennia team members have been touched too often by difficult diagnoses and so compassion

and comfort come readily. At the same time, we strive to provide a positive environment and offer hope and encouragement.

Strands of Hope is a proud partner of Children with Hair Loss. It was another need that we wanted to answer. We will measure children for a properly fitting wig that CWHL provides and will make needed alterations to the wig. Strands of Hope and the Millennia team support pediatric cancer research and fund raising events. And our involvement keeps growing.

Over the years, we have had the privilege of meeting many remarkable women and have forged lasting friendships. Their strength inspires us. Tears turn to smiles and hugs are given freely.

We are awed by their spirit of sharing and willingness to reach out to others as they face their own challenges.

A Division of Hairart

SUSAN SIL STAY KIDS IN VIRGIN EUROPEAN HAIR ALL HAND-TIED

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Our most popular and luxurious Virgin European hair wig, Susan Sil-Stay, is now available in a version designed for kids --- comfortable and carefree just like kids should be! It’s tapeless and glueless with our unique lightweight silicone panels which line the base cap and just like the adult version, it has a French top with all hand-tied natural hair. The perfect option for active kids who live with Alopecia or cancer.

Base Cap View

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• 100% Virgin European hair

• Length: 20”

• Never colored and with the cuticle intact

• Top: 12”

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• Nape: 12”

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(highlights, balayage - even body waving.)

• Sil-Stay base is a silicone-lined, French top cap

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1B, 2, 4, 6, 8, 10, 12, 14, 26, 24, 27, 31, 33

The Voice of the AHLC

How to Go Vegan Lew Hutchinson, Invisions of Connecticut, Middlebury, CT

So you have decided to go vegan.

There may be some health concerns that you need to be aware of. One of the common issues that is associated with going vegan is hair loss. For those that decide to go vegan, during the initial transition period, hair loss is often something that is experienced. There is good news and that is hair loss due to going vegan is preventable. Here are some of the reasons vegans lose their hair and how to avoid it happening to you.

Low Protein

Going vegan means cutting all meat out of your diet as well as all animal byproducts. This change can lead to a sudden drop in protein intake. When your body has low protein levels, one of the first things your body does is to stop hair growth to conserve energy for more essential body functions. If you have a severe loss of protein from your system, that can cause you lose hair.

Nutrient Deficiency

When you go vegan, your diet takes on some drastic changes and some of those changes can result in nutrient deficiency. Iron, which is commonly found in whole grains and red meat, is often an issue for those that go vegan.

Having an iron as well as other vitamin deficiencies can lead to you having hair loss. Your body will cut hair growth to save energy for other body functions, so it is very important to watch your diet closely to avoid nutrient deficiency.

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Rapid Weight Loss

Rapid weight loss is common for new vegans. This happens because you cut out of your diet most of the fattening aspects. This rapid weight loss can put a tremendous amount of stress on your body and this stress can cause confusion to your system and can disrupt your body’s natural processes.

This disruption can lead to you suffering hair loss.

Thyroid Problems

Watch Your Protein Intake

When you eliminate meat and animal byproducts from your diet, the result can be a lack of protein. There are a number of foods you can eat to give your body the protein it needs like quinoa, lentils, black beans and Chai seeds. These protein rich foods also are high in other important vitamins that can improve your body’s over all health and help promote hair growth.

Anyone who goes vegan often has an increase in their soy intake. If you suffer with thyroid problems, soy can greatly worsen this issue. The problem is made worse when your body is low on iodine. When you have thyroid problems, these often result in hair thinning. If you do have a thyroid issue and you want to go vegan it is very important that you monitor your soy intake and iodine levels.

Take Supplements

Eat Nutrient Rich Foods

Monitor Your Caloric Intake

When you are on a vegan diet you need to be careful because you can lose vital nutrients. One way to solve this is to eat foods that are high in nutrients that you may be lacking.

Items like carrots which are a great source of vitamin C, and walnuts are a good source of vitamin E. Other foods like bok choy, spinach, and other leafy greens can provide you with the iron your body needs. By eating nutritious foods you give your body the essentials it needs and you avoid your body from stopping hair growth.

For many vegans just monitoring your diet isn’t always enough to ensure you are getting the right amount of nutrients your body needs. Taking a multi-vitamin and supplements can help a lot to make up for any deficiencies you may have. If you have thyroid problems, you may also consider taking iodine supplements to avoid hair loss that can be cause by your soy intake.

When you go vegan you cut out a lot of food that are high in calories. As a result, you will need to eat much more than you are used to eating. It is important for you to monitor the amount of calories you intake to avoid rapid weight loss. While you might be looking forward to losing some weight by going vegan, rapid weight loss can be harmful to your body and it can lead to hair loss.

Lew Hutchinson is the President of Invisions of Connecticut, Hair Loss Specialists in Middlebury, Connecticut. Lew has dedicated his life to hair restoration and provides non-surgical hair replacement, and hair loss prevention and treatments for men and women.

The Voice of the AHLC

WITHOUT Losing Your

HAIR

FOOD FOR THOUGHT

Issue 25, Spring 2018

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The Voice of the AHLC

y o J

Finding Your Susan Kettering, HRI of Pennsylvania, Pittsburgh, PA While in beauty school I worked in a beauty salon and I was happy working there, but always wondered if there was something beyond the “usual” that would challenge me. I wanted to help people and be more creative than just “cut and color.” Little did I know that answering an ad that only said “hair research clinic stylist wanted” would lead to the most creative, exciting and most gratifying experience of my life.

I am often asked why my business consists mainly of male clients. Good question! My employment began in the seventies, when men’s hair replacement was on the cutting edge. It was HUGE! Every newspaper ad and magazine article had to do with men and their hair loss. Some barbers found this to be a lucrative business and began selling men’s hair pieces (yes, that’s what they were called).

It was early in the industry and formal training was not available. I found barber classes that helped to expand my knowledge, but basically, we were all learning as we went along. By trade, I am a cosmetologist, which was pretty handy when curly hair for men was so popular in the eighties. I even had to train the barber who trained me on how to give a perm and set a hair addition!

I attended every available hair cutting class and hair replacement conference. I spent time with master barbers who were so skillful and talented in their craft that they inspired me to learn and grow. I wanted to be able to do what they did.

Today the industry is so different. Classes are everywhere and you can find the exact training

10 Issue 25, Spring 2018

you need to achieve your own personal goals.

Barbers and cosmetologists who want more training to expand their knowledge and expertise can easily find the right classes. You can be proficient in any facet of our industry and be trained to help others who want to learn and expand their knowledge.

Best of all, you can chose to master just one of the avenues of hair replacement or all of them.

I still have clients who remember my first day.

That was forty some years ago! The first salon I owned was named Hair for Men Only. We didn’t consider any female clients then because our training and our clients were all men. Today, I have both male and female clients. All of my female clients are referred to me. We meet for our first consultation and discuss options. This makes for a comfortable atmosphere and is a good beginning to the process.

Hair replacement is a great opportunity to not only recreate someone’s hair style but to give them a new “life.” We are able to form a bond with our clients like no other.

My advice would be: Find what makes you happy and let it be your hobby.

That’s how I found my joy!

3 23CLASSES 21 DAYS OF

EDUCATION

HANDS-ON & BUSINESS

HAIR RESTORATION

MANUFACTURERS

AND DISTRIBUTORS

ALL THIS UNDER 12 Issue 25, Spring 2018

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ROOF

The Voice of the AHLC

APRIL 21-23 SEE PAGE 14 FOR DETAILS CONFERENCE INCLUDES

LEARN MORE AND

REGISTER AT

AHLC.org

WWW.

459

$

ea

AHLC MEMBERS ONLY LIMITED SPACE AVAILABLE | TICKETS AVAILABLE FIRST-COME-FIRST SERVED

Issue 25, Spring 2018

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EDUCATION • N

NEW THIS YEAR! ALL DAY SATURDAY:

In-depth Business Development Courses, taught by your AHLC Certified Masters. Choose from 8 two-hour classes, each taught by successful hair restoration specialists and business owners. Members helping members… Master Session Classes are also FREE to registered conference attendees.

Q &A WITH THE

EXPERTS

BRING YOUR QUESTIONS | LEAVE WITH SOLUTIONS Collette Peterson, La Jolla Hair Clinic, San Diego Keith Zimmerman, Keith’s Hair Center, Green Bay, WI Ricky Knowles, Ricky Knowles Hair & Wellness, Houston This session is all about interaction and learning from each other. We will be tackling the most common problems that leave you frustrated, or even worse, with inconsistent results. This AHLC Master Certified panel will offer practical solutions from an insider perspective. Learn what works from each presenters' personal experience in the hair restoration industry. The objective of this session is to clarify and embed take-away ideas, and make them relevant to you in your own business. Topics will include: Marketing, Selling, Service and Business issues.

DO YOU HAVE A QUESTION?

SUBMIT YOUR QUESTIONS FOR THIS SESSION

ON THE AHLC.ORG DISCUSSION FORUM AT WWW.AHLC.ORG/FORUM

INTEGRATED MARKETING

FOR HAIR LOSS PROFESSIONALS

HAIR EXTENSIONS

FOR CURLY HAIR TYPES Nancy V Brown, NV My Hair, Atlanta and Boston

Hair Additions for a variety of different hair types, from straight, soft curly patterns, deep waves and kinky curly hair. With more clients experiencing hair loss concerns across the nation it has become even more important to place our focus on expanding our on international professional level of hair education and advanced technique knowledge.

Learn braided and braid-less techniques, dos and don’ts for curly hair types, safe methods for braiding techniques to avoid traction alopecia, taught by Celebrity Hair Stylist and AHLC Master Certified Hair Loss Expert Nancy V Brown.

WORKING WITH

MILLENNIALS

Kelly Nemitz, The Hair Specialists, Hudson OH

Don’t miss out on the opportunity to gain insight to your Millennial employees and how they can be the key to the overall success of the business.

Presented by a business owner, a fellow stylist and also a Millennial.

• Create a healthy working environment for you and your Millennials • Tips on how to manage, motivate and address your staff • Insight into the Millennial mind

Flora Fuentes, Unique Hair Concepts, Ardsley, NY In today’s marketplace only the strongest survive. To build a strong customer base, your marketing plan should include all facets of media. Integrated marketing is the holistic approach to communication in marketing. It’s making sure that you are being consistent in your marketing both online and offline. While consumer purchasing behavior changes overtime, the methods by which you can convey your message has to evolve. Learn the differences between marketing through different media channels, the limitations of each channel, and how to balance your media message amongst all channels. Learn some tips and tricks to better market your business. This class will include an interactive question and answer session, where attendees are encouraged to share their own effective marketing techniques to learn from one another.

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MASTERING THE ART OF

HAIR EXTENSIONS

Tami Mayorga, The Talk of The Town, Santa Maria CA Tami will teach three methods of hair extensions using European hair: InvisiTab tape in, Fusion application, I-tips and Clip-in hair. Tami will explain which methods work best for certain hair type, how to achieve a seamless blend and how to make them last longer.

THIS SESSION PROUDLY SPONSORED BY

NETWORKING • SUPPORT • CAMARADERIE VENDOR PROVIDED EDUCATION HOW TO RUN A SUCCESSFUL

ALL WOMEN’S

HAIR ADDITION STUDIO Brian and Bobbi Russell, Hair Therapy for Women, Tampa, FL Brian and Bobbi Russell have owned and operated Hair Therapy For Women in Tampa Florida for 13 years. Come join them as they take you through their journey of what has made their all Womens business successful.

DETAILED CLASS DESCRIPTIONS AND EDUCATOR INFO AVAILABLE AT WWW.AHLC.ORG

HAIR ATTACHMENTS FOR WOMEN: THE DO’S AND DONT’S THE THREAT OF ONLINE RETAILERS: HOW TO POSITION YOUR BUSINESS TO COMPETE CAPTURE NEW CLIENTS IN THE BEGINNING STAGE OF HAIR LOSS

THE VOICE OF EXPERIENCE EXPERT ADVICE ON IMPORTANT TOPICS Patti Wood, Off 5th Ave Salon, Bradenton, FL • How look for and detect skin cancers on your clients • Setting yourself up for success in a trichology business • My personal story and experience in the industry • How to finally say goodbye to a problem client • And More.

INTEGRATED THREAD HAIR LINE METHOD TREATING FEMALE HAIR LOSS WITH ITHL

THE TRICOTEST AND PROTOCOLS: ANALYSIS AND SOLUTIONS REVIVE THE FUN YOU AND YOUR GUESTS ARE LONGING FOR HOW NUTRITION AND GUT EFFECT HAIR LOSS PROVIDING THE APPROPRIATE SOLUTIONS FOR WOMEN WITH HAIR LOSS

NEW OPTIONS IN LADIES HAIR REPLACEMENT SYSTEMS

MINIMIZING RISKS AND MAXIMIZING RESULTS

Amnon Zakay, Raz International Inc., San Diego ITHL Involves sewing a custom hair addition to the client’s own hair over the perimeter line. The method requires no shaving or adhesives and is permanent and secure. The low-risk nature of ITHL allows clients to proceed confidently because existing hair Is not damaged or removed. ITHL produces a natural look and maintains exceptional comfort and client satisfaction.

• Overview • Critical Issues in consulting (Manage expectations).

• Designing the first hair addition • Effective business practice - reputation and management • Demonstration and Q&A

ATES GET THE MOST CURRENT CONFERENCE UPD

SCRIPTIONS CLASS TITLES, DEORM ATION AT AND EDUCATOR INF AHLC.ORG/ANNUALCONFERENCE

THE MISSING LINK: HOW TO ADD 600 HAIRS TO GROWING HAIR IN AN HOUR ESTABLISHING TRUTHS FROM MYTHS: TREATING HAIR LOSS WITH CONFIDENCE SIZING YOUR CLIENT’S HEAD: HOW TO MEASURE AND MAKE A PERFECT MOLD THE MUSHROOM SOLUTION: THE SCIENCE BEHIND MUSHROOMS AND HAIR LOSS PREVENTION FROM CONSULTATION TO CONTRACT: LEADING YOUR CLIENT TO THEIR HAIR LOSS SOLUTION LEARN FROM THE LEADERS: CUTTING & STYLING TECHNIQUES FOR EXTENSIONS & HAIR SYSTEMS THE ALCHEMY OF CREATIVE THINKING: CONNECTING BOTH SIDES OF THE BRAIN TO DEVELOP MAXIMUM CREATIVE POTENTIAL Issue 25, Spring 2018

15

YOUR CLIENTS ARE SEARCHING FOR THE BEST.

WHY NOT OFFER IT? Imagine designing and ordering a hair system for your clients made with 100% healthy, unprocessed human hair. No tangles, no excess shedding, just beautiful hair that is perfectly manageable and may be worn all day, every day, without compromise. Blonde hair, curly hair, long hair is all possible with the CNC 3D hair system prosthesis from Cesare Ragazzi Laboratories.

Become part of the exclusive network of Cesare Ragazzi certified centers in the United States and offer this advanced hair replacement technology to your clients who desire the best, premium human hair available in the market.

TAKE YOUR SALON/CENTER TO THE NEXT LEVEL OF EXCELLENCE AND BECOME PART OF THE CESARE RAGAZZI FAMILY. Cesare Ragazzi’s Chief Executive Officer, Stefano Ospitali, and Chief Operating Officer, Angelo D’Andrea will present to you the science behind the CNC 3D hair system prosthesis and how your center will benefit from being an exclusive provider, in your area, of this hair replacement technology. Meet special guest speakers/owners who have successfully brought in CNC and CRLAB to their centers and learn how their businesses grew by offering a unique and exclusive product.

SUNDAY, MAY 13, 1PM NEW ORLEANS MARRIOT 555 CANAL STREET, BALCONY J, 4TH FLOOR

NEW ORLEANS, LA 70130 | 504-581-1000 Special room rates $189 per night. Mention CRLAB when booking your reservation.

Promo rate valid until April 13.

CNC HAIR AND FASHION EVENT

At 6PM, we will transition to the main ballroom for the “CNC Hair and Fashion Event: Celebrating 50 years of Excellence” with actual hair loss clients wearing the CNC 3D Hair System prosthesis. Master hairstylists from Italy, Germany and the U.S will demonstrate beautiful hair cutting, styling, color and designs on men and women. Featuring platform artist and master hair stylist: Flavio Scarfalloto and guest speaker Jeffrey Paul. Hor d’oeuvres and cocktails will be served.

WE LOOK FORWARD TO SEEING YOU Please call U.S Director, Flora Fuentes 917-921-0726 to RSVP or register online: www.cesareragazzi.com/hairshow2018

HAIRSHOW 2018 | SUNDAY, MAY 13 | NEW ORLEANS

WHAT OUR PARTNERS ARE SAYING: Working with a company that has the highest level in product quality, education and customer service has been a life changing experience not only for me in my business, but for my clients as well. The CNC prosthetic is the closest duplication of beautiful, natural growing hair that I have seen and worked with in the hair replacement industry.

DANIELLE MARZELLA Transitions Hair Solutions Wall Township, NJ

I have been searching for years for a company that provides education and support; Cesare Ragazzi has guided me every step of the way. I have been working with CRlabs for just under a year and I am completely impressed with everyone involved. Everything from having an educator who comes to my center for one-on-one training, access to group educational events and the ability to call and ask questions has made working with them a great experience. My clients are loving their CNC’s, the undetectable systems and the quality of the hair is the best. I wear a CNC myself and I have never been happier with my hair.

LISA FERESTAD Dare Hair Extension Salon Atlanta

The Voice of the AHLC

Council Connections: An Interview with Jim Shepperd Starting out in my career, I wasn’t even thinking about hair replacement.

I worked for AT&T and worked specifically helping people who were losing their jobs after divestiture of the phone company. I could see the writing on the wall and knew I was going to lose my job as well. As I looked at my prospects, I realized that I had been around the beauty industry my whole life. My mother was a hairstylist, so it seemed to make sense to me to go in that direction with my career.

Hair Restoration Center of Roanoke, Roanoke, VA

Jim Shepperd, Hair Restoration Center of Roanoke

Can you tell me about your career as a hairstylist?

I started going to school at night after work, and when my company office closed, I took a buyout package and opened a hair salon on my own. I was actually pretty successful, but then my mother passed away, and I took a sabbatical and moved from Atlanta to St. Petersburg, Florida. It was a combination of events, but I basically decided that I wanted to get out of the big city.

St. Petersburg was great, but let’s just say that I wasn’t good with sand, tropical heat and humidity. So we picked up and moved to Roanoke, Virginia, where my partner is originally from.

I took a job in a mall hair salon and met the most wonderful group of hair stylists who really looked out for each other. Some of them have been employees for 20 years. They were a really a very remarkable team of professionals in a very average hair salon.

It was at about this time that a close friend of the family came to me and said he was in late-stage hair loss and was looking for a real solution. He wanted to wear hair and I honestly had very little experience working with wigs. So I set out to find training.

The challenge that I had, of course, is that when you start doing your online research in hair replacement, you find every fly-by-night operation

18 Issue 25, Spring 2018

imaginable, and lot of sleazy people selling very questionable “cures.” Sorting the truth from fantasy was challenging, to say the least.

How Did You Discover The American Hair Loss Council?

It was during my search for legitimate hair loss information that I discovered the AHLC, HairUWear and New Image Labs.The resources offered by the AHLC were just exactly what I needed, and I became a member immediately. After joining the AHLC, it didn’t take long for me to immerse myself in the hair replacement business. Susan Kettering invited me to Pittsburgh where I trained with her and was able to get first-hand experience in hair replacement techniques and studio management. After Pittsburgh, I went out west and worked with the HairUWear people. I did a few other things that I found directly through my affiliation with the American Hair Loss Council.

On a personal note, I was never completely satisfied with my career as a hair stylist. But after joining the AHLC, I fell in love with the hair replacement business. I knew that I had finally found my calling. I can honestly say that I’m excited now to go to work every day.

And I work every day of my life.

Without a doubt, one of the biggest advantages of AHLC membership for me was gaining the ability to have access to legitimate education, being exposed to vendors with real quality hair systems and products, and learning the right way to do this business.

This goes beyond classes and formal education. The peer networking opportunities are invaluable!

[At the AHLC Conference] I was amazed at the amount of education...

In the course of a couple of days, you’re looking at attending 15 or 20 different workshops including everything from marketing your business to everything needed in your business to make you a better professional.

The Voice of the AHLC

How is your business going?

Opening and running my own hair replacement studio has been an experience. The business has now been open for a year. I’ve established really good working relationships with my core vendors. And the AHLC has given me a whole network of fellow professionals with exposure to every aspect of the hair loss industry upon whom I can call upon for help with answers to all types of questions from the routine to obscure.

The AHLC has a private Facebook group. I’ve shared photos and asked, “Hey, has anybody seen anything like this?” And people reply, “I have, and this is what we found it was, and this is the treatment that we successfully used.” Those resources are invaluable.

Another benefit of my AHLC membership is that it helps me market my services. As I said earlier, there’s a lot of questionable information and products out there when it comes to hair loss treatments and hair restoration. Now I can let my potential customers know that I’m a member of a respected network of hair loss professionals and they can rely on me for honest answers and solutions that actually work.

Roanoke is a fairly small town. People do move here, but not frequently. I recently picked up a new client from another AHLC member. For him to refer one of his clients to me was great, because his reputation is very important to him. He has a hugely successful hair replacement center in Wisconsin.

He told me that before he called me, he wanted to see if I was an AHLC member. He looked me up on the AHLC site, then looked at my website where he saw The AHLC logo.

Did you attend last year’s AHLC Conference in Orlando?

Yes I did. I was able to build relationships with suppliers that have the products that my customers are looking for. We picked up an entire new retail line and I would have never have met those folks if it weren’t for the AHLC Conference.

Jim Shepperd in the studio I was amazed at the amount of education. It is extremely fast-paced. They pack in an awful lot into a short period of time. It’s pretty serious learning. In the course of a couple of days, you’re looking at attending 15 or 20 different workshops including everything from marketing your business to everything needed in your business to make you a better professional. It proved to be well worth the price of admission.

Is there anything you learned that you didn’t expect?

I got to meet a lot of people, vendors and studio owners alike, with really excellent professional reputations who have been in this business for a very long time. As a professional, any supplier that is involved with the AHLC has my trust. If you’re going to be supplying the very best and brightest in the industry, you’d better be on your best game. It just provides a level of confidence that I would not have otherwise had. It’s really a testament to know people who have the confidence to be able to teach and demonstrate in front of folks who will call them out if they’re not doing it the right way.

How is your business doing today?

Business is so good that I have boxes stacked up that I can’t get to. We’re not past the point where I’m not worrying about income and new clients. I doubt that I will ever be. Now it’s a matter of keeping up with what I’ve got. But business is fantastic, and I’m so glad I

made the decision to get into the hair replacement business.

Is there anything you would have done differently?

My only regret is that I didn’t do this 20 years sooner! Back when I was a hair stylist, people would sit in my chair and express concern about how much hair they had lost, and as a stylist would try to comfort them and convince them that there wasn’t a problem.

I obviously did not do that maliciously; it was, “Let me comfort you and tell you, no, everything is fine, you’ve got plenty of hair still.” What they really want are solutions, not comforting.

That is something I directly learned from the AHLC. If somebody has a concern about their thinning hair, don’t talk them out of it. Talk to them about helping them. Wow, what an amazing difference it is.

We also have a traditional hair salon attached to the hair replacement business, and to be able to ask the stylists to talk to clients about what they don’t like about their hair. Just ask that simple question. You’ll find that people will bring up things that they didn’t feel confident to bring up, and many times it’s concerns about hair loss. So I think that that’s probably one of the most valuable lessons I’ve learned: stop talking people out of their hair loss concerns. Now I can offer them real solutions and hope.

Issue 25, Spring 2018

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The Voice of the AHLC

Council Connections An Interview with Lisa Ferestad

Not everyone starts on their career path the way Lisa Ferestad did. You may say she was led into the hair business because of her mother who was a hair stylist. Lisa saw first-hand what her mother was able to do for people and she knew being a hair stylist was what she wanted to do. Her mother saw Lisa’s potential and encouraged her, saying she was good with people, as well as being talented and creative.

How did you decide what to specialize in?

I have always had thin hair myself, so my personal experience led me to specialize in helping women with fine hair. This was a natural choice for me because I could relate to the challenges that my clients were having with their hair. After graduating from cosmetology school, I got a job working at a salon in the Chicago suburbs for about seven years.

Did you stay in the Chicago area?

I worked for Vidal Sassoon for 1.5 years, then I worked for a boutique salon for seven years. After that I opened my own studio and I have been in business for myself for the past ten years. It was after my training there that I ended up moving to Atlanta. I worked there for about seven years, at which point I made the decision to start my own business.

Were there specific moments impacted your decision to become a hair loss specialist?

Just before I got married, a client of mine asked me to do hair for a charity fashion show that she was involved in.

Because of my upcoming wedding, I didn’t have much time to devote to it. I told my client that I would love to help out but I would have to work with a wig because the only time I had available to do anything was after hours.

Lisa Ferestad Hair Solutions, Atlanta, GA

Seeing the transformation of the model at the charity fashion show was pretty unbelievable to me. That was the moment, like a switch went on, I knew I wanted to help women with hair loss. It suddenly became clear that this is what I wanted and needed to do. Since I was starting to get to the point with my own hair thinning where I needed to do something, I started searching online for classes, people, pretty much anything I could. That is when I found Jackie Donovan (past AHLC President). She had a three-day program. I went to Houston, Texas for her training in November, 2014.

Was the training what you expected?

It was really a general overview, sort of a “day in the life of a hair restoration center.” I got to meet face to face with Jackie and see her working with clients as she removed hair systems, prepared them, attached them, and so on. It was something I had never seen before and it really got me super excited. She then started to connect me with different hair replacement manufacturers and vendors. That was the start of a 3-1/2 year journey with me flying all over the country to take classes and learn all I could about the different areas of hair replacement. Initially, I took a lot of hair extension classes. I also took classes in wigs and toppers as well.

When did you first hear of American Hair Loss Council?

Actually I first heard of the AHLC through Jackie. She gave me a folder with a lot of different vendors and associations. She told me that the American Hair Loss Council was a very important organization for me to join.

At that point in my career, I wasn’t really connected to any hair restoration organizations at all. I was just on my own, working with my clients. I

Lisa Ferestad started with hair extensions doing a few panels here and there with a few clients. And if at all possible, I would wear them myself because it seemed important to me to have a first-hand experience and knowledge. When I talked to clients I could honestly tell them what was going to happen, how it was going to feel, how it comes off and goes back on. I wanted to be able to relate to my clients on as personal a level as possible.

Issue 25, Spring 2018

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The Voice of the AHLC

Where else did your experiences take you?

In the fall of 2016 I was at a the Hair+ Summit. It was there that I learned about Cesare Ragazzi’s product line. I ended up getting certified with them last year. I actually just got back from a four-day training event at their headquarters in Bologna, Italy. It was something I knew would be really good, but I have to say the training truly exceeded my expectations. I was actually able to watch their hair systems being made in their factory.

With my AHLC membership, I have been able to meet other stylists and owners who are involved in hair replacement and have the same level

hair replacement and hair restoration. I am in the process of launching a new website that will reflect my new branding and focus on hair restoration.

Are you going to be at the upcoming American Hair Loss Council Conference?

Yes, definitely. I’m really looking forward to coming to this year’s conference.

I wasn’t able to go last year because of scheduling conflicts. It’s amazing.

Everyone I come across, asks me, ‘Are you going?’

It’s an important event for everyone; it’s a major connecting point for the entire industry. It is a great place for education, networking, and meeting all the important vendors. There are a number of companies I work with and we have I also had LEFT TO RIGHT: AHLC Member, Crystal Allen, CRLab Educator, Fiorella Manzini and Lisa Ferestad great telephone relationsomething special ships, but it will be nice happen while I of compassion and dedication. The proto meet them face-to-face and share was there. I had two clients systems fessional network opportunities with experiences and techniques. that were in the beginning stages of the AHLC are so valuable. Some stylists production, I was able to help choose are more experienced than myself and Has hair replacement the hair that was being used for their some are just getting started. Everychanged your life? systems and even sent my clients body wants to share what they know It absolutely has. I have always loved pictures. and I find that very refreshing. my job, but when you have the opporWhen did you join the tunity to give someone something Tell me about your studio American Hair Loss Council? that they have lost, or never had, it I do a lot of hair extensions, but I gives you a great sense of satisfaction. I It was at the Hair+ Summit. I have to have been slowly making the switch. love the feeling when you experience say I was a little nervous about joining Hair extensions are what gave me a client’s trust and vulnerability. New because I felt like I didn’t have enough my initial confidence. I would add a clients come in with their arms crossed knowledge to really take care of clients couple panels on the side to fill in or and nervous but then leave with a who came to me for help. I remember in the back for clients where their hair big smile and give me a huge hug of joining and thinking, “I still have a lot was transparent. These clients have thanks.

I can make this transformation to learn.” I constantly seek to educate gone from extensions, to a human happen in just an hour just by listening myself and that is part of what keeps hair topper, to a full hair system. As my to and understanding their concerns. I me motivated. education has increased, so has my tell them I know where they are at. I let confidence in what I know I can offer them know that I wear hair myself.

It was that weekend that I met Danimy clients. elle Marzella, an AHLC member. I asked I have clients come to me that have her if she would be open to letting As a result of my focus on hair stopped going to salons to have their me see her studio. About five months replacement, my business is really hair cut.

They are so embarrassed of later I got to spend three days with growing and I am looking to expand their hair loss that they cut their own her in New Jersey. Spending that three my studio. Right now, hair replacehair.

So when they come to me and I days with Danielle helped me to get ment accounts for about 40% of my can cut their hair and make them feel focused and gave me the confidence business, but I am definitely in the just wonderful about themselves again, to start transitioning my business to transition phase of moving my busithat is really a high for me. hair replacement. ness towards having a 100% focus on

22 Issue 25, Spring 2018

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The Voice of the AHLC

5 Simple Ways to Build Your Personal Brand Chelsea Hamilton, Marketing Assistant , Walker Tape, West Jordan, UT

Many people hear the term ‘personal brand’ and assume it doesn’t apply to them. It’s often assumed that only those with their own business built around their own name and lifestyle are using personal branding. That’s not the case. EVERYONE has a personal brand.

Your personal brand is simply what people think about when they think about you. This involves how you interact in person, what your social media account or blog show about you, etc. Your personal brand already exists, now you just have to learn how to manage it so that you’re consciously deciding how you represent yourself in all areas of your life. If you’re a small business owner, managing your personal brand correctly can do more to help your business than you may realize.

Realize you already have a personal brand and analyze it.

Look through your social media accounts and see what they say about you. Is what you’re showing to the world what you want your clients to be seeing? What does it say about you and who you are? If this was someone else’s account, would you go to them for the products or services you or your business offer?

Take charge of your online presence.

Never assume that your clients won’t see something because it’s on a personal account. We’re sure you’ve heard stories about people who were on their way to getting their dream job but were denied because of something on a social media account. In the same way your accounts can turn off employers, they can turn off clients.

Decide how you want to represent the real you to others. Are you always on top of the latest trends? Do you love

learning and perfecting new skills?

Show that online on social media, your blog, and anywhere else you’re representing yourself online.

Be real.

The most important part of building your personal brand is making sure that it represents the real you. Represent the best parts of yourself, but be vulnerable. Showing some of your imperfections can help you connect with people and make them like you even more.

Share your professional accomplishments on your personal accounts.

Obviously, your personal account shouldn’t be solely filled with your work. However, showing everyone in your life your work can lead to loads of new customers. As those who know you engage with posts about your skills, more and more people will see and be impressed with what you’re doing.

Look the part.

Especially in an industry where customers are looking for someone who understands current trends, it’s important to stay on top of them. You don’t have to follow every trend, especially if it’s just not ‘you’, but make sure you look current. Most importantly, make sure you’re taking the time each day to look put together. Rolling into work or into an appointment wearing yoga pants with a messy bun and yesterday’s eyeliner or old jeans and a ripped t-shirt probably isn’t the best way to represent yourself. Especially to people who are coming to you to help them look fabulous. Take the time (even just a few minutes) to look put together.

Bonus Tip! Part of representing yourself well is using products that will represent you well. Make sure you’re using reliable products that your clients will enjoy.

Products that let your clients down will make your clients feel that you let them down.

Issue 25, Spring 2018

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The Voice of the AHLC

Measure for Success

Emily was experiencing excessive tangling at the nape because her wigs were too big.

Read how measuring and wearing the proper wig size has completely changed her experience.

Emily Buckwalter, Education Coordinator, Jon Renau, Vista, CA

A year ago you shaved your head.

What was your wig size before that?

Before I shaved my head I had long hair. I had to wrap up my hair in order to get it to fit under a wig so when it was wrapped properly I was measuring at an average cap size.

What wig size do you currently wear?

Now that my hair is shaved I am measuring at a petite circumference and my ear-to-ear measurements are quite a bit smaller. They’re almost a child size.

Emily discusses the challenges she experienced wearing hair and how proper measuring made all the difference in her YouTube Video.

What is it like to wear an average size cap if you are actually a petite size?

What is the most important thing for wig professionals to know when it comes to measuring their clients?

If I wear a wig that is too large for me the first thing I notice is how much I’m messing with it. Throughout the day I find myself adjusting the ear tabs and pulling it forward. I almost feel like I’m swimming in it. So the only way for me to really feel comfortable is to wear adhesive. I especially love wearing lace front, so I wear a lace front adhesive at the front hairline to keep it secure. But I noticed something important. Because my front to back measurements were a little bit smaller, there was a lot of extra material in the back area, which was causing a lot tangling and matting when I was wearing the piece

As your hair grows back and gets longer, what do you plan to do?

Well, as my hair’s growing back, I am definitely taking my measurements.

So every six months I’m measuring my circumference my front-to-back and my ear-to-ear to make sure that I’m wearing the correct cap size.

26 Issue 25, Spring 2018

I can’t express the importance of measuring enough. Whether it’s the first time your client walks into your door your first consultation with them

or they’ve been a client for years it is so important to make sure you’re measuring every six months. It’s our responsibility as experts to take the time to ensure that we are sending our clients home with a wig which fits them correctly. Your clients will have a great experience because of that.

JON RENAU MEASURING STANDARDS

The Voice of the AHLC

The Rewarding

Transition

Integrating Hair Restoration With a Full Service Salon Rosario Greco, Owner, Rosario Greco Styles Ltd., Port Perry, Ontario

A few years ago, my wife realized she was losing a little bit of her hair.

And as scary as it can be to admit, she did. And she needed a solution. At the time, our salon didn’t have the proper resources to help her. It’s hard to truly understand the importance of having attainable resources for hair loss until you’ve been pushed into the world of hair loss. And that’s when we decided to integrate it into our business.

Integrating a hair loss clinic into an already existing hair salon was simple, but it wasn’t’ exactly easy. Being a hairdresser for over 30 years, I only thought one way. These clients won’t be coming in for a look, they’re coming in for hair. And you’ll be offering hair options to all sorts of different people, of different ages, with different ailments and situations.

Merging hair loss into your expertise challenges you in many ways. First of all, you have to know how to advertise for it. Local magazines, word of mouth, mention it to your clients. Trying to get clients or potential clients to admit they have a hair loss issue is the first obstacle. It’s hard to build a clientele when no one is comfortable enough to come out about it. They might not know how completely feasible it is to fix their problem just by talking about it. That’s why it’s important to also promote your hair loss clinic as early

detection and prevention. This is more likely to get clients in the chair for a scope.

As hair loss may require the same skills such as listening, it’s a more complex type of listening; being able to think on your feet, and piecing their symptoms together. You have to know what to look for, what it means, and how to diagnose correctly.

Then it will be easy to sell the right products for the best result. Your building a (new) trust between you and your (existing) client. But, you have to learn patience. And you have to learn it well so that you can teach your client patience too. They won’t have hair overnight, except for of course if they choose a wig.

Photo: Jonathan van Bilsen

Some people want money, clothes and cars, but some just want hair more than anything.

When the client starts to see results, they won’t want to go anywhere else.

They’ll stick by your side, as you will them, and will most likely do you some advertising. You’re selling a lifestyle that brings in more money, but it’s different money which is very fulfilling.

This process simply repeats itself until you’ve made it.

Having a dual service in one location is easy for people with hair loss concerns to walk in. You’re allowing for an easy transition into acceptance, and

Rosario Greco an easy approach for those who might just have hair loss questions. It’s a starting base for current clients who already trust you, and new clients to come out about their troubles.

It’s not just a temporary hair style – your giving someone hair, you’re building their confidence, and you become their best friend in the world. It can be overwhelming. Heart strings will be pulled, but that’s one of the reasons why I love this business, is the people. when you’re dealing with what their real need is, not how they want to look temporarily. It’s another world of hair that’s extremely rewarding.

After 30 years of working with people as a hairstylist, business man, salon owner, and teacher, creating this important and in-demand resource for my clients is the most rewarding thing I’ve ever done.

Issue 25, Spring 2018

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The Voice of the AHLC

Anatomy of Two-Sided Tape

Republished by popular demand | Originally published in The Link, Issue 2, 2014

Joseph Ellis, AHLC Vice President, Raleigh Hair Concepts, Raleigh, NC

We use it everyday. We know which works the best on our clients. However, have you ever wondered what the anatomy is of this familiar item. Have you ever wondered what really makes one tape different from another. I am curious by nature which is what led me to research what the difference is between the common tapes we all use so frequently. After some research, I found a lot of similarities but enough difference to allow it to perform differently.

First, I recognize that tape falls into three different categories: Daily, Extended and Permanent: Daily Extended Permanent 1-5 days 1-2 weeks 2-6 weeks Red Liner Lace Tape Tape w/ Holes

Brown or German liner is the only The anatomy of tape is fairly simple. one that has a rubber adhesive. HowYou start with a liquid adhesive and a ever, notice all four have a different particular material that is called the carrier, the backing of the tape. The car- carriers. rier is a material that will

Red Liner Lace Tape Tape w/ Holes Brown Liner hold the liquid adhesive.

Adhesive: Acrylic Acrylic Acrylic Rubber Carrier: Plastic Gauge Polyurethane Cloth Red liner tape has a plastic carrier. A formulation of liquid adhesive is then painted onto the plastic then sent to a hot air dryer. The liquid will evaporate, leaving only the adhesive behind. Below, is a chart showing the most frequently used tapes naming the type of adhesive and carrier for each. For the adhesive in the chart below, you will see that acrylic is the base adhesive for all but one.

One interesting thing about brown/ cloth liners is that the carrier welds together with a hard or soft perimeter bond. For example, take a piece of red liner and a piece of brown/cloth liner, then apply a bead of hard bond to both separately. Allow both to dry for couple of days. The hard bond has welded itself into the brown/cloth liner but the bond sits on top of the red liner. You would be able to pop the bead of hard bond off the red liner because it has a plastic carrier.

The cloth carrier in the brown/cloth liner is not a flat surface so it allows the hard bond to weld into the cloth. I now know why my clients that have an oilier scalp are being able to go a week a two longer when I used the brown/ cloth liner.

Most of my clientele are women and of those, I had a group that never could go more than about three weeks without their soft bond separating and coming loose. Summer months were the worse. I tried everything I could think of, experimenting with different procedures to try to get a better hold.

Until I used some cloth tape over the red liner and then the soft bond, was I able to get great holding power. I increased client’s hold from maybe three weeks to at least four to five weeks of solid hold. A happy client makes a happy business owner.

28 Issue 25, Spring 2018

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Welcome New Members!

To become a member or renew contact us at 615.721.8085 or log on to AHLC.org Cynthia Jones N.D, WTS Universal styles, Wigs and Trichology Center, Springfield Ohio Cynthia Jones, owner, is a WTS board certified Trichologist and also certified by Elan School For Trichology. She holds certifications in Natural Health care, Hair extensions, Hair replacement and Custom wig fitting and has been a Cosmetologist for over 30 years. She has a wig boutique inside the salon and offer LLLT in the trichology center.

Since a young child, Cynthia always knew hair would be a big part of her life. She love singing and traveling the world for pleasure and education. She takes pride in educating each client on healthy hair, scalp, and wellness.

Karen Lovett, Skippack Skippack Stylekrafters, PA I have been a hairstylist since 1973. I have owned my own salon since 1994. Since the beginning of my career as a stylist I have always been extremely aware of the traumatic life-changing issues women with thinning hair have had to face. Raising a family, working and running the Salon and everything else life throws at you I never had the time to devote to the education to be able to help them. It was only after semi-retiring a few years ago that I was able to pursue this aspect of the salon industry. I now feel that I have some of the essential tools required to be able to help women through their thinning hair challenges. It is very rewarding work, putting a smile back on these lovely ladies faces!

New Concepts Hair Goods New Concepts Hair Goods founded by Okyo Sthair has been in the Hair Replacement market for over 30 years offering solutions for virtually any type of hair loss in the market today. Along with Custom services and the fastest turn-around time. We have now included Operating Franchise Opportunities with exclusive territories and available Financing.

Issue 25, Spring 2018

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The Voice of the AHLC

AHLC ACADEMY HairArt

INTENSIVE ADVANCED HAIR REPLACEMENT TRAINING Hairart Salon, Los Angeles, CA Date: Open (call for available dates) Learn everything you need to know about the hair replacement business from one of the leaders in the industry. HairArt has been in the hair replacement business for nearly 40 years and founder and head stylist, Doris Yu will teach you all the intricacies of the business; from how to discuss with your clients the delicate nature of hair thinning/hair loss and recommending the correct solutions, to making a mold, proper hair ordering, techniques for applying perm and semi-perm attachments, performing proper hair ventilation, cutting and styling. You will get an intensive hands-on training on mannequins and actual clients, so by the end of the course, you will be able to incorporate hair replacement solutions for your clients immediately and add to your portfolio of services. Techniques and client interaction are crucial for success, so a one-day or two-day course is not enough practical experience to fully understand, which is why we strongly recommend a minimum of a one-week course. *All training materials and hair are included in the cost of the course. Mannequin, tools, and practice pieces are yours to keep.

Cost: $6,000 for one-week course. $10,000 for two-week course Contact: (310) 217-8900

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INTRODUCTION TO NON-SURGICAL HAIR REPLACEMENT May 7 Lenexa, KS, 9 AM – 5 PM A full-day seminar introducing you to the many possibilities of non-surgical hair replacement and systems from American Hairlines designed to answer the needs of all of your hair loss clients.

Beverages, morning pastries and lunch provided. $175 or $300 for HairUWear On The Road + Introduction To Non-Surgical Hair Replacement.

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30 Issue 25, Spring 2018

Hair Visions International

HAIR ACADEMY - FT. LAUDERDALE For over 20 years, the Hair Visions International Hair & Regional Academy’s have excelled in enhancing the technical and business sides of hair replacement to over 3,000 technicians and studio owners. And now with Head First Hair Loss Prevention and Scalp Therapy, studios are increasing their client base while providing additional services to existing clients. Strengthen your business with beginner to advanced training and education. The Hair Academy and Capilia Head First’s innovative training classes provide all that’s needed to excel in today’s market. We teach the latest application and styling techniques for men’s hair replacement grafts, women’s hair augmentation, hair extensions and focus on clients who are experiencing the beginning stages of hair loss through trichology training. Get the edge on the industry.

March 25-27: On Rite/Gemtress 3 or 4 day hands-on Hair Replacement and Medical Hair Loss Certification Class March 27: One-day Medical Hair Loss Certification Class April 9: One-day hands-on Hair Extension Class featuring UltraTress and Simplicity - All application methodsMay 20-23 On Rite/Gemtress 3 or 4 day hands-on Hair Replacement and Medical Hair Loss Certification Class May 23: One-day Medical Hair Loss Certification Class June 4: One-day hands-on Hair Extension Class featuring UltraTress and Simplicity - All application methods REGIONAL ACADEMY, TWO-DAY WOMEN’S HAIR REPLACEMENT CLASS Gemtress’ Two-Day Women’s Hair Replacement Certification Class offers an in-depth curriculum with hands-on instruction. Learn the perfect type of attachment to resolve any woman’s level of hair loss. Our expert instructors will provide educational training for your staff that will empower them to offer this valuable service to your customers.

June 3-4: Atlanta, GA, call for info April 29-30: Las Vegas, Nevada, call for info HEAD FIRST HAIR LOSS PREVENTION AND SCALP THERAPY CERTIFICATION CLASS Two-day hands-on Head First Hair Loss Prevention and Scalp Therapy Certification. The Hair Loss Prevention and Scalp Therapy certification class will educate you on the causes of hair thinning, hair loss and general scalp ailments. The Head First Hair Loss & Scalp Therapy program is an in-depth two day training course that certifies your salon as a hair renewal center.

The Head First trichology program includes: • Two day hands-on workshop • Diagnostic assessment package including the analysis edition software • A Head First Advanced Scalp Care & Natural Hair Start‑up kit • Center listing on www.HeadFirstPro.com and an invitation to join a private Head First Facebook group • Marketing collateral for your salon • Ongoing technical support and webinar updates April 8-9 Call Hair Visions for registration information - 800-327-5555

The Voice of the AHLC

Jon Renau​

CORE I AND CORE II March 25,26 San Francisco April 15, 16, Nashville, TN May 20, 21, Stamford, CT June 10, 11, Chicago area, IL The CORE Certification program was designed to support our retailers with the end-consumer’s needs in mind.

CORE I CERTIFICATION A foundational class focused on the client experience Leads our retail partners through the complexities of client consultations, innovations in fibers, cap designs, proper care, etc Furthers our partners’ knowledge and expertise in alternative hair, setting them apart as professionals $150, Contact: education@jonrenau.com CORE II CERTIFICATION Offers advanced, hands-on education focused in elevating your service offerings.

Hands-on demonstrations with cap alterations, cutting alternative hair, redirecting knots and styling of human hair to better service the end client.

Elevates our partners’ business and service offerings, with the goal of increasing their market share. (Core I Certification is required.) $400, Contact: education@jonrenau.com

easihair pro

EASIHAIR PRO CERTIFICATION In order to use our products, you must be certified through our education courses online or in person.

LEVEL 1 CERTIFICATION Application, Removal & Reapplication of Tape in Hair Extensions Receive an understanding of the history of human hair extensions as well as instruction on consultations, hair damage and product care, color matching/blending, hair extension placement, cutting/blending, troubleshooting, removal/ reapplication, hair extension care, pricing, ordering, and returns.

LEVEL 2 CERTIFICATION Cutting and Blending Techniques easihair pro’s introduction to “Basic Hair Extension Cutting and Blending” provides you with a foundational knowledge of custom tape in hair extension application. Our comprehensive online or in person tutorial focuses on six cutting, blending, and face-framing techniques that will ensure your clients look their best.

LEVEL 3 CERTIFICATION Top of the Head Solutions Level 3 Certification is an advanced course. This course is an introduction to hair replacement including how to add extensions and hair pieces to the top of your clients head.

For more info visit easihairpro.com or call Toll-Free in US & Canada 855.704.4100 International +1-858.704.4100

Sherrie Renee

THE ALTERNATIVE HAIR FOUNDATION June 24-25, Sherri Renée Atelier, Baltimore, MD This is a two (2) day class offering theoretical and practical instruction on: • Hair Symbology and Emotional Influences • Brand Distinction • Client Lifecycle • Client Consultation • Hair Architecture and Design • Ordering • Chiaroscuro Artistic Rendering • Cutting and Styling • Care Protocol Applied color rendering technique, Chiaroscuro, is introduced and emphasized as a unique art form and signature to our alternative hair collection.

CHIAROSCURO COLOR DESIGN June 3-4, Sherri Renée Atelier, Baltimore, MD This two (2) day intense workshop explores the “behind the scene” artistry, color chemistry, and unleashed creativity involved in successfully rending chiaroscuro color design • foundation of light and shadow, placement, proportion, and color choice.

Learn chiaroscuro through applied observation and learned techniques • how to flawlessly fashion an undetectable, organic and artistically rendered hair enhancement * impart “connectivity” using chiaroscuro color for a seamless transition.

• Chiaroscuro Definition and Our Adaptation of this Renaissance Painting Technique • Foundation of Light and Shade • Chiaroscuro Terminology • Levels of Observation • Incorporating Chiaroscuro into the Ordering Process • Formulations for Creating Dimension and Realism Contact Kelly Entwistle 410.456.8386, kelly@sherrirenee.com Other classes and dates available at www. sherrirenee.com

ATTENTION AHLC VENDORS You now can post your Events and Education to the AHLC Event Calendar on AHLC.org. Just log in, click Calendar Events, Add New Event.

AHLC MEMBER

SPONSORED EDUCATION THESE CLASSES QUALIFY FOR MASTERS CERTIFICATION POINTS Issue 25, Spring 2018

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Toppers for the Beginning Stages of Hair Loss Account for

46% of ALL Topper Sales

easiPart

BEST-SELLING TOPPER FOR THE BEGINNING STAGES OF HAIR LOSS

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B A S E S I Z E : 2 .7 5 ” X 5 ” LENG THS: 8” / 12” / 18” FIBERS: H U M A N H A I R & HEAT RESISTANT SYNTHETIC