The Link, Issue 35

AUTUMN 2020 ISSUE 35

BETTER

TOGETHER

B Y H A I R R E S T O R AT I O N S P E C I A L I S T S | F O R H A I R R E S T O R AT I O N S P E C I A L I S T S

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9 Industrywide Temp Check

We asked each of our Vendor Members the questions most important to you.

Declaring Your Business Essential What to Do. Who to Call. Where to get Help.

5 CONGRATS New Master’s Certified Members 6 How to be More Effective in Your Business 9 Industrywide Temp Check 14 How To: From Clips to a Full Scalp Bond Using a Men’s Unit 18 Hair Now 21 YES! We’re Having a Conference!

20 Welcome New Members!

23 Essential Business Regulations Explained 24 Declaring You’re Essential.

Who to Call - A 50-State List

30 Hair Loss Due to COVID-19?

YES! We have the information you need to reassure your clients.

27 How To: Add Hair to a Hat or Swim Cap 28 Hair Loss Due to Coronavirus Reassuring your Clients 31 From The Forum: What is One positive affect covid-19 Has Had on Your Business?

28 Videoconferencing Apps are Everywhere!

Which is the best for you?

34 AHLC Academy:

AHLC MEMBER SPONSORED EDUCATION

THIS ISSUE MADE POSSIBLE BY THE SUPPORT OF THESE ADVERTISERS | PLEASE SHOW YOUR SUPPORT IN RETURN

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contributors KELLY CARSON

AHLC EDITORIAL CONSULTANT

LAURIE NASH

ANOTHER LOOK HAIR INSTITUTE Lansing, MI

ROXANNE CONVERSE-WHITING RESEARCHER & REPORTER

JOHN RUTTER HAIR SOLUTIONS Uniontown, PA Morgantown, WV

THE AMERICAN HAIR LOSS COUNCIL 222 Everbright Avenue, Franklin, TN 37064 615.721.8085 or info@ahlc.org THE LINK MAGAZINE

LISA FERESTAD HAIR SOLUTIONS Atlanta, GA

JOHN RUTTER

The Link Magazine is the official, quarterly publication of the American Hair Loss Council. The Trade Association Serving the Hair Restoration Industry. For advertising or contributing editorially, please contact us:

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LISA FERESTAD

THE LINK STAFF

SUBSCRIPTIONS

Editor: Janine Thornhill Creative Director: Terrell Thornhill Editorial Committee: Paul Albee, Flora Fuentes, Kelly Nemitz

Subscriptions to The Link Magazine are mailed FREE to AHLC members within the continental U.S. International members are provided digital copies. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition.

AHLC Board of Directors Joseph Ellis, President Susan Kettering, Executive Director Marsha Scott, Past President Janine Thornhill, Administrator

To become an AHLC member or renew your membership please call 615.721.8085 or log on to AHLC.org.

LEGAL STUFF The opinions expressed in The Link Magazine are those of the authors and may not reflect the views of the AHLC. Advertisements in The Link may not reflect the beliefs, opinions or attitudes of the AHLC and do not imply endorsement. © The American Hair Loss Council, All rights reserved. Reproduction in whole or in part without written permission is prohibited.

CONGRATULATIONS TO OUR NEW MASTER’S CERTIFIED MEMBERS The prestigious American Hair Loss Council’s Master’s Certification is a program whereby members accrue credit for educational experience, professional work experience and participation in American Hair Loss Council activities.

This certification was created to publicly and officially recognize the efforts of individuals who are highly

ROBERTA KOZEL

SALON IAOMO PITTSBURGH, PA

competent and respected, knowledgeable professionals and authorities in their field.

Applicants must be a member of the American Hair Loss Council for a minimum of two consecutive years before applying to the program. Each AHLC Master’s Certification is valid for five years and is renewable.

TERRI JOHNSTON

THE INSPIRATION ROCKFORD, IL

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RETHINKING YOUR BUSINESS

How to be more effective.

Remote Consultations Have Been a Game Changer LAURIE NASH, Another Look Hair Institute, Lansing, MI he COVID-19 pandemic has been both a Tshock and a game changer for everyone in our industry. No one knows that better than me.

I’ve been in the hair replacement business my entire life. My grandfather started the trade 56 years ago. My father took it over, and I bought the family business in 1999.

When the stay-at-home mandate went into effect in March and April, it was way more emotional than I thought it was going to be. In our industry, we take care of people day in and day out. We do it all the time, and we’ve done it for years. As a result, we tend to forget about our own emotions while attending to those of our clients.

With this downtime, I was able to rethink my business and how to be more effective. I wanted to take the opportunity to think how I can make my business even better.

As we all know, there was a lot of client panic when businesses were ordered to shut down. One of my staff had to talk one of our clients off the ledge. Customers cried, “You’re not a regular salon. You shouldn’t be categorized as such.” And they were right! We weren’t “just” putting hair on people. We were giving them that much needed emotional lift and support to face another day.

We have two locations, one of which is in a hospital, a cancer center. Being closed was devastating for some of these people.

So, I asked them, “Would you be interested in FaceTiming?” They loved the idea, so we started doing live chats. It was amazing. It gave me an opportunity to see what their hair looked like. It enabled me to get a picture through FaceTime or email. It enabled me

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to go into my salon, get the wig, make it look exactly the way they needed it and then deliver it. I hand-delivered some to their door and some shipped others. It was hands off, but it was going that extra mile to make sure they knew they were taken care of, which relaxed their emotional stress. Remote consultations have been a game-changer.

Then another opportunity presented itself during the shutdown. To help patients feel more secure and emotionally stable, I suggested that we get a couple of their hair systems or wigs ordered as kind of an “insurance policy” against future needs. As a result of the pandemic, we had additional sales and income.

It was projected that custom hair pieces may take six months or more to receive, but I told customers that it may be as long as eight months, because no one really knew.

We took what we had in stock and customized the hair pieces, which we have done before. Our staff had to be creative, which encouraged them to “think outside the box,” which they enjoyed.

speak to them before they come in, thereby decreasing our in-salon consultation time.

I can prepare ahead of time so my time is used more efficiently.

But I want to take videoconferencing one step further — and customers and prospects alike are amenable. I want to do remote video consultations as part of our ongoing services. Whereas before we had to do our best to get prospects to enter the building for their initial consultation, with remote video consultations, we can conduct these meetings in the privacy of the customer’s own home, where they feel safe.

They are not nervous, and we can create a comfort level for each other. We can talk freely, answer their questions and give them the product education they need. They can show me their problem areas without shame or fear of scrutiny.

I am grateful for the customers who started buying gift cards online to help us through this difficult time. Our existing clients are sharing their positive experiences, emphasizing how good we are to others.

They want us to succeed, they are posting stuff and reiterating things, and writing Two major questions: How do I reach out Google testimonials. I have clients who call to my existing customers and service their me to tell me that somebody is interest in needs, while still marketing to acquire new our services and that I should talk to them. customers? How can I communicate with These same customers have increased their my all my clients when I am not at the shop? “word-of-mouth” about us, which is one of Many of my long-term clients don’t have the best advertising any business could an email address, which compounded the have. problem. Some can only be contacted by Naturally, our clients love that we are back phone while others can only be reached via in business and that we created new ways Facebook. of servicing them. This was a clear win-win We are in the process of setting up virtual benefit for our clients and our business. And consultations. We encourage everyone to emotionally, our clients know that we are visit our website and fill out their contact here to continue to take care of them. information and send photos. I can then

Staff: L-R Carrie Osentoski, Sandy Krumm, Laurie Nash (Owner), Jessica Cooper

This pandemic may go away sometime soon, maybe not. But with what I’ve learned and been able to apply over the past few months, I feel confident that I now have a tried and tested game plan on which to build in uncertain times. But more importantly, and through it all, my customer family knows that after three generations in business, we’re not going anywhere. We will still be here to take care of them.

OUR NEW DIRECTION Digital Communication For younger clients and new customers, we continue our online avenues of communication, email blasts and links to our website. This keeps my customers up to date with news about the salon and our services, news about the industry and, of course, the effects the pandemic has on all of us and our responses to it.

Phone Messaging Service We subscribe to a phone-messaging service where every client’s telephone number is entered — cell number and home number — so we can message them and keep them up to date.

Attachment Kits and Videos We created “attachment program kits” along with a video showing people how to clean and attach their hair while at home.

We put ourselves online much more than we had done before, which helped stabilize the business. But we also gained an additional benefit — increased online sales.

My accountant even remarked, “I thought you were closed down?” I said, “I was, and now I’m selling product through our online store.”

We sell everything our clients need to maintain hair between visits.

Swatches for customized color.

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industrywide

TEMP CHECK Our Vendors and Manufacturers are the lifeblood of our businesses.

We asked each of our Vendor Members the questions most important to you.

How are you dealing with your supply chain? For 2020, we had a goal of strengthening our inventory. Therefore, we were able to manage when the pandemic hit.

Are you experience a shortage of hair?

Fortunately, we are not experiencing shortage of hair at this time.

How are you dealing with custom orders?

Custom orders are being accepted as before, but the delivery time has been extended.

What lessons have you learned that will help business owners?

One should be adaptable and really take the time to look at the business from multiple angles. For example, we have added skin duplicate, a new polyurethane based system with micro holes, which allow the scalp to breathe more effectively. This is an obvious benefit, but this product is also more adaptable and can be manufactured with greater ease in comparison to the other systems we offer.

We have been planning to revisit this charming product for some time now. After all, it creates the appearance of the hair growing right out of the scalp, and who doesn’t love that.

How are you dealing with your supply chain? We have stock, we ordered plenty.

Are you experience a shortage of hair? No How are you dealing with custom orders? We’re taking a very limited number of custom orders at this time.

What lessons have you learned that will help business owners? Simplifying the lives of my customers by creating a new SIMPLE product line of three toppers and three wigs with a new color ring concept. These items are so simple to understand while solving key issues. Working “on the business” instead of “in” the business. Discovering who is my core customer. The 80/20 rule – cutting out the fat, getting rid of the 80% of products that don’t sell, and focusing on the 20% of products that do sell. Discover your core values and using them as guiding principals for all relationships. Zoom, Zoom, Zoom.

How are you dealing with your supply chain?

So far, we haven’t had a lot of delays. I am receiving shipments weekly.

Are you experience a shortage of hair?

No, not at this time.

How are you dealing with custom orders?

Custom has taken a little longer but not extreme.

What lessons have you learned that will help business owners?

Expectation of your buyers is very important. I am upfront and honest with my buyer. Shipping has been difficult with customs taking so much longer than ever before. I blame this on them being short staffed just like UPS. If my buyer knows this could be a problem then they can inform their client. Knowing saves a lot of grief for us all.

How are you dealing with your supply chain? The Evolve Hair Solutions products are manufactured in our facility in Cambodia. We have not experienced any major problems and are producing our hair systems and extensions on schedule as always. The only minor problem has been that the shipping companies, DHL, UPS, and FedEx are all taking a few more days than usual because there are so many products being shipped to the U.S. to meet the COVID demand. Also, there is a bottleneck in customs as well. Shipping normally takes four days to arrive at our facility, currently it is taking about seven to eight days.

Are you experiencing a shortage of hair? Luckily have not experienced any hair shortages. We purchase our Virgin Remy Cuticle hair from reliable sources in bulk and have build a longtime relationship with suppliers. We offer three textures of hair, Silky Straight, Body Wave, Deep Curl in our systems and one texture Natural Body in our extensions. I predict that companies doing business in China and Korea maybe experiencing hair shortages, and the cost of hair may go up worldwide do to supply and demand. Having your clients purchase now if you know they will need hair in the future may save them and you some money in the long run.

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industrywide TEMP CHECK CONTINUED

How are you dealing with custom orders?

Evolve orders fall into two categories: Quick Ship and Custom. All Quick ship arrive to our clients within 25 days. Our Custom items are there within 35 days. We email the client to confirm when their order is placed. Within 12 hours from receiving the order, we know when the order is scheduled to be shipped and we’re updated daily. We watch all orders closely, and if there is an issue in shipping we contact the client. We send the client the tracking number once the product is released. So far, everything is working smoothly.

What lessons have you learned that will help business owners? The values we have always believed in at Evolve have really helped us cope in these changing times. Our business is a relationship business, and it is critical to build healthy relationships at all level. The keys to relationship building, in my opinion, is first to be proactive. Stay on top of your business and try to stay in front of the problems.

Know your manufactures’ shipping times. Place orders in a timely fashion. Have a good system to stay on top of your orders. Check orders when they arrive to make sure everything is correct. Provide us with feedback. We are in this together.

How are you dealing with your supply chain?

Follea proudly owns and oversees every aspect of our supply chain and manufacturing process. So we are and have been operating at 100% capacity

Are you experience a shortage of hair?

Our inventory is very healthy, we are not experiencing a shortage How are you dealing with custom orders?

We are pleased to share that we are able to fulfill custom orders within our usual time frame of four to six weeks What lessons have you learned that will help business owners?

Follea has learned that flexibility is key, as well as giving the best customer service on the planet.

How are you dealing with your supply chain?

China and offshore manufacturers are experiencing a labor shortage, which is causing production costs to rise due to the COVID-19 pandemic. At this time, we are sharing a surcharge with our vendors to get custom hair orders produced. Stock hair systems production has basically stopped.

Are you experience a shortage of hair?

We have our European hair collection here in California. Thankfully, we have a good supply in-house and have yet to experience a hair shortage of our European hair systems. In 2019, HEH expanded our men’s hair collection and received a good amount of hair systems before the pandemic started. We do anticipate HEH will eventually experience a shortage of hair systems like other importers have. ​ How are you dealing with custom orders?

HEH is sharing a surcharge with vendors to get our custom hair orders completed in a timely manner.

What lessons have you learned that will help business owners?

Our advice is to be upfront and honest with your clients. Explain the situation and ask for their patience. They will appreciate your forthrightness. We are all doing our best given these circumstances that are beyond our control.

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How are you dealing with your supply chain? HairUWear is always aware of the latest updates in our supply chain by maintaining consistent contact with our overseas factories.

This regular communication allows us to monitor ongoing production status and stay ahead of any possible issues.

Are you experience a shortage of hair?

HairUWear manufactures in China, as well as in many other countries. Our supply chain comprises a wide range of product sources. Due to our size and scale, HairUWear has been fortunate to experience minimal delays and hair shortages.

How are you dealing with custom orders?

We are taking all necessary precautions. We are communicating with transparency to our retailer accounts, providing updates and advising them to contact their sales representatives for assistance with delivery dates and product inventory solutions.

What lessons have you learned that will help business owners?

Diversify your product portfolio by working with suppliers and factories located in more than one country.

How are you dealing with your supply chain?

It’s been difficult as the COVID-19 has impacted our suppliers too, but our really long and good relationship with them helped us a lot going through this pandemic and being able to get our products delivered.

Are you experience a shortage of hair?

Obviously, no real shortage but longer delays getting our products.

How are you dealing with custom orders?

As best as we can, keeping contact with all our factories very closely and trying to inform our customers regularly and trying to fulfill their orders in an acceptable time frame.

What lessons have you learned that will help business owners?

Our industry needs to be able to adapt quickly based on the challenges we’re facing, everything is handmade, using raw materials like human hair so we can’t control everything like an industrial-made product. Our strength are customization and adaptation and, of course, customer service. We all need to focus on that, there is always options and solutions and we can help our customers finding them.

How are you dealing with your supply chain?

Hair Visions International and the global hair industry is experiencing an unprecedented disruption in the supply chain. Production at all Asian factories is still at limited capacity. Labor constraints, production capacity, lockdowns and transportation issues – the entire supply chain has been impacted resulting in the biggest challenge the hair industry has ever experienced. We are fortunate to have such strong relationships with our factories and stay in constant communication with them for updates and to discuss strategy. To meet the demands of our clients, we have diverted orders and sought alternatives to inventory issues. We are doing our best to both serve you and be transparent with updates. Once the restrictions are lifted and production resumes, Hair Visions International and its customers will be the first to benefit.

Are you experience a shortage of hair?

The industry is experiencing manufacturing issues.

How are you dealing with custom orders?

By being transparent with our customers who are experiencing delays with their custom orders. The delays are due to the lack of skilled ventilators. While this issue has been ongoing for several years, the issue has escalated due to the COVID-19 outbreak. We have worked with our clients to customize stock models as a temporary “fix” until their hair is delivered.

What lessons have you learned that will help business owners?

We had to become more flexible and creative with our employees, customer and vendors by refocusing and even retooling our business practices, sales approach and purchasing decisions. Business as it once was may not return. We had to prioritize the most relevant product categories that have the least amount of distribution disruption. We have seen our clients search for their “new normal,” and we have supported them through by staying in constant communication, updates and transparency. Hair also produced a series of videos called “Crisis To Recovery” with the assistance from respected leaders in the industry. These videos provided ideas on coping with the crisis during salon closures, business and marketing ideas, virtual consultations, trainings and (how to) procured PPE supplies to keep their staff and consumers safe. My advice is to be prepared for the unexpected and adapt to the changing environment – the new normal. The major lessons learned is being receptive to different ideas, adapting to change and remaining optimistic.

How are you dealing with your supply chain? International Hairgoods has experienced some hiccups in supply chain over the past several years previous to this pandemic and, since we were already upgrading processes to resolve those past issues with in-stock hair systems, we were very lucky to be in the position where our stock hair systems were relatively unaffected. One key factory where Cyberhair and other manmade fibers are made did close for several months, which did have a very negative effect on specialty custom orders. We have had to have a lot of tough conversations regarding factory lead times. We’re pleased to have mostly weathered that storm – and grateful to our partners for their patience. Now can see positive improvements on lead times for those custom items.

Are you experience a shortage of hair?

Just before COVID-19 closures hit the U.S., we introduced a new men’s human hair skin system, and our new human hair lace system was in transit to our warehouse that became available in April. The lucky timing with those new items, in addition to more than typical inventory of stock hair systems, really minimized what could have been devastating shortages of hair. One of our main factories never closed in 2020 and this helped us – and our partners – immensely. During the initial shut down and factory closures – March to June – we did experience a complete factory shutdown for custom manmade fiber systems, including Cyberhair. Presently, lead times for custom orders are still longer than typical, but we have a lot of stock hair options.

How are you dealing with custom orders?

Custom orders have been a challenge since one key factory partner was closed for so long, but we’re catching up and getting closer to custom order lead times getting back closer to “normal.” We do have concerns about what would happen if the factories end up closing again if the pandemic resurges, but we’re hopeful our partners are ordering as long in advance as possible to minimize any future problems.

What lessons have you learned that will help business owners?

During the shutdown portion of the pandemic, most of our team moved to working from home. We had the luxury to “hit the pause” button and really identify how best to do business in a way that supports our partners. We updated and relaunched our website, launched our e-commerce site so our partners can shop our collections “on demand,” introduced PPE options, and we’re developing extensive “virtual” training programs – including on demand educational webinars. We’ll be rolling out more options for our partners to work with us digitally. We’re also building some business-marketing programs to launch this fall to help support our partners and hopefully help drive new business and vital new revenue their way. One lesson we cannot control is the unknown. With the possibility that the pandemic could turn to the worse and possibly affect our factories, we’re hopeful our partners can work with their clients to place custom orders in advance, where possible, so that they still have access to these options if and when there are more closures in the near future.

How are you dealing with your supply chain? We have been working closely with our primary contract factory, including supporting them in recruiting more in-house hand-tied workers dedicated to our production. Some products, like our Joli Tresor, we are able to deliver semicustom in two to four weeks as we keep a large inventory of “almost finished” wigs in stock. For other types of wigs, it is taking up to 16 weeks. Our Joli Dancer European hair cranial prosthetic for women and children with no hair is a very complex wig to make, so that takes the longest time. But we also carry a good amount of stock in small and medium sizes in two lengths and at least six shades of colors for those that don’t want to wait.

Are you experience a shortage of hair?

No. We did manage to continue shipping though out the pandemic period – mostly overseas orders –but, of course, our business, like everyone else, was significantly impacted. I am very proud of our team hanging in there during such a difficult challenge and – of course - it is still not over. We are proud to announce that we have just issued our 58-page 2021 catalog, now available at www.jolicameleon.com. It provides our resellers with more transparency as to what is immediately available and possible substitutes. We are also trying to help our most loyal studio customers recover faster by providing them with some high-end consignment inventory to help them with cash flow.

How are you dealing with custom orders?

We are accepting custom orders and quoting up to 16 weeks. But, as I said, if it is urgent and we don’t have what is needed in stock, we can customize a virgin Tresor wig for size, length, and attachment method in two to four weeks.

What lessons have you learned that will help business owners?

We were very lucky. We didn’t foresee COVID-19, of course, but in 2018 we did realize that we needed to decentralize our reliance on one physical HQ structure and workforce and leverage our U.S., UK, France and China people and locations into a single virtual presence. We started this transition in early 2018 and – for more than a year now – all our team are able to work from home, collaborate on projects as though they were in the same room, receive calls anywhere in the U.S. or worldwide in real time and manage opportunities that call for short-term increases in resources and people, without betting the farm. Our team have all embraced the new way of working from a traditional corporate structure to a nimble real company in a virtual world. And moving away from Los Angeles traffic and three-plus hour daily commutes was a bonus. in COVID world, we focus on keeping our team, our customers and our factories safe and protected as much as we can. We use UV-C sterilization, masks and gloves, and take extra precautions necessary. We live by our mantra. It’s what keeps us going: Whatever The World Throws At You #Adapt Beautifully CONTINUED THE LINK MAGAZINE

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industrywide TEMP CHECK How are you dealing with your supply chain?

The supply chain has been disrupted and orders are taking longer than usual. What took eight to 10 weeks can now take four to five months. Costs are also rising due to this shortage and delay. Thankfully Milano strategy and business model varies from the traditional wig manufacturer. We are all about understanding the client needs with fit, style, secure method, length and color. Most wigs are used as a base or starting point and personalized from there.

We have a local skilled alterations and coloring department that can do all of these options in a timely manner. We offer many options with ready on-hand inventory.

Are you experience a shortage of hair?

At Milano we source our hair and use our unique designs. Milano had a supply of hair prior to the pandemic and, although we are experiencing delays in production as is the whole industry, we feel confident that we can fulfill most orders with the current inventory.

How are you dealing with custom orders?

With the delay in production, here at Milano we are trying to understand each individual order and needs to see if we have a current item in stock that we can personalize. This will eliminate any of the delays that the hair-wig industry is experiencing.

What lessons have you learned that will help business owners?

A lesson we learned is that the world is constantly evolving. As much as you try to prepare for all scenarios, life sometimes throws you a curveball where you can either be frozen or hit the ground running. We chose to hit the ground running and continue to develop and evolve. We have taken this time to build stronger relationships with out clients to better understand their needs as well as to continue to develop unique products and train our staff to excel in their skills.

With the many changes in the global and local marketplaces, New Image has always striven to provide consistency and continuity to its customers. Fortunately, we have an extensive inventory here in our West Palm Beach Headquarters, which allows us to supply customers with pre-custom hair systems. In response to the industry-wide issue, New Image had successfully implemented additional production lines to keep products on our shelves. In fact, we recently put into place a Rush and Super Rush production line that allows us to deliver custom hair orders in 4-6 weeks. (Some restrictions may apply; please contact us for additional information.)

Through these challenging times, some advice I would like to share with all business owners is that no matter if you are a custom hair or stock hair focused studio, you should always carry an emergency inventory of pre-made hair systems. We have noticed that those studios that kept extra inventory of pre-made hair systems at their studios have had fewer issues delivering hair to their clients than those who did not.

How are you dealing with your supply chain? The situation the hair replacement industry is going through these days is really critical due to the virus that has paralyzed all hair factories in China because of the closing of borders, not only with North Korea, but also with other countries that make the hair knotting. The fact is that since more than 10 years Chinese manufacturing began increasing their costs, what made the factories to look for lower costs outside the country and find out that was mostly in North Korea were the costs were lower and the quality better. In that way, Chinese factories reduced their personnel and costs by focusing their work on the manufacture of bases and the collection and processing of hair, which is fundamental for the manufacture of 12

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toupees since it is something countries that make the knotting do not do. Nowadays, China is trying to get people that make knotting, but it is not only too hard and expensive, but also slow to teach.

Are you experience a shortage of hair?

Only those of us who produce our own stock pieces eight months in advance still have some to sell, but those companies that used to buy and sell immediately have the disadvantage of not having products. Despite that, there can be some trouble to get some pieces and colors in a near future.

How are you dealing with custom orders?

Custom orders are completely manufactured in China, but nowadays they are delayed because they enter the production line, and it is not possible to establish a certain completion time.

What lessons have you learned that will help business owners?

At least until everything goes back to normal, hair professionals will have to show their true professionalism for the best maintenance of their clients’ pieces by making repairs when a change of piece is not possible or dyeing some pieces to adapt them to their clients’ needs.

How are you dealing with your supply chain? Our supply chain is not dependent on China. We do not do business in China for several reasons, so supplies are not affected.

Are you experience a shortage of hair?

Fortunately, we are not. Our factory is able to obtain much of the free-trade hair needed. For specialty hair, such as our European and Euroblend hair, we source from several brokers depending on supply and demand. In addition, we have a substantial inventory of European hair that we stock whenever the opportunity presents itself. High quality hair is becoming increasingly hard to obtain in our industry, so we have found it helpful to buy when it is available.

How are you dealing with custom orders?

We are handling custom orders per usual. A few months ago, our factory was practicing social distancing, which meant only half of the artisans could work during the day. The other half worked off hours and weekends to make up the time lost. We found our custom orders were taking two to three weeks longer than usual.

Fortunately, they seem to be back on track, and our custom orders are running between six to eight weeks for top designs and up to 10-11 weeks for long haired wigs and specialty designs.

What lessons have you learned that will help business owners?

My suggestions are those that apply to any business. Have enough capital budgeted so you can pay your fixed expenses – rent, hair costs, basic supplies, skeleton employees – for a minimum of six months. Have a plan in place for your monthly bond clients. Hiring the right personnel that are cross-trained in various roles is essential. Hire people who are passionate about what they do and dedicated to you and your business – meaning they want to work even during times where unemployment is available. Being open and creative in the way you do business becomes necessary in strange times. Offering curbside services is one way to keep clients loyal and in touch with you. Making exceptions, going out of your way, and being flexible goes a long way. Staying in direct touch by calling, texting and emailing shows you care and that they are not left out to dry. Finally, having a minimum of two vendors who are dependable and offer a wide variety of high quality of products. If you are selling only one product type and they are have a business interruption, your business will tank quickly. Remember there is always a learning curve with any new vendor, so make sure there are people who can quickly get you up and running and will support you during transitional times.

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Tips &Tricks SECRETS OF SUCCESS FROM THE BEST OF THE BEST

from clips to full scalp bond USING A MEN’S UNIT

JOHN RUTTER, John Rutter Hair Solutions, Uniontown, PA and Morgantown, WV

N

ow more than ever, hair replacement professionals need to be as creative as possible, in every way imaginable. From getting people into the studio safely, to finding the hair we need for the new clients. After all, new client acquisition is useless if we can’t match them up the proper unit.

And it seems that lately, there’s a hair shortage.

So we need to get creative with the hair that is available from distributors, with our clients and with our skillset.

One of the ways John Rutter Hair Solutions has continued to deliver hair in a timely manner is concentrating mainly on unit color, gray percentage, and size more than what gender the unit was originally made or marketed for. By that, I mean taking a unit made for a man and using it on a woman. This can be a very cost effective way to service our clients and boost our bottom line.

Kim’s unit before her decision to bond.

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Making the “lens” by marking the area that needs hair. We want to go the edge of where her thinning area starts will help eliminate any line of demarcation.

Meet Kim. She was a referral from another salon and wanted to wear a “piece” as she calls it to cover her thinning hair. During her consultation, we decided on a clip installation.

She loved her new look so much that she wanted something more permanent. So we progressed into a bonded unit and monthly program, where one payment per month covers her services, units, color, everything up to 2 visits per month. After weighing the pros and cons for her and her lifestyle, she opted to shave her head for a full scalp bond.

We as professionals should never take for granted the enormous amount of trust clients have in us. It truly never ceases to amaze me how much trust a client must have in our ability. We have a responsibility to be as transparent as we can with them about what they will be experiencing. Every step of the way.

Cut away the excess from the lens, mark the front, back, left and right sides, and check the fit and coverage area.

I always turn the lens inside out before cutting it out. This creates a mirror image of what you will be shaving off. Using a razor blade, carefully cut the unit out around the mold to make and size the unit. Making sure to only cut the base and not the hair. I use razor blades because they are disposable and inexpensive.

Check the fit, mark the area where you’ll be removing all of her hair on top. Measure twice, cut once.

So, out with the old...

This is where I usually revisit the pros and cons of shaving.

It’s definitely a commitment on her part and she needs to be very comfortable with every step of the process.

And In with the new!

I usually place the unit with a little tape on the front, fold up the back and apply the adhesive according to each manufacturer’s directions.

Gently roll the unit down from the top to the back using outward, downward pressure to keep the unit from wrinkling and to keep it snug to the scalp.

Repeat the process for the front of the unit.

Voila! Well... almost!

First we thin, then we aerate, then I cut length to create a new Kim!

Kim couldn’t be happier!

She has the hair she wants, and we have happy clients!

Everyone wins!

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PARTNERSHIP Opportunities increase when you help others win.

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“Partnering with Sherri Renée allows me to offer 100% customized, lightweight solutions with seamless transitions. This insures me that my client’s hair will look natural and they will feel confident and beautiful. As a bonus, having Sherri the creator, personally guide me by looking over each custom order I submit and then offering suggestions, elevates my skills and makes me a better designer. I am also loving the new Chiaro•Scuro line; the injected top, rooting and natural blending of highlights is stunning to present to a client from the start, saving me time in the studio.” ~ Lisa Ferestad, Owner, Lisa Ferestad Hair Solutions, Atlanta, GA

“Sherri Renée offers superb products that fit the needs of my diverse clientele! I love the unlimited possibilities available using the “designer tool box” and the superb hair quality. I also greatly appreciate the cutting edge continuing education and tools Sherri Renée offers allowing me to give my clients the ultimate service experience in custom alternative hair design! ~ Jeannine Wright, Owner, Embellishments Hair Restoration, Cincinnati, OH

“The design, talent and quality of materials that has been poured into the Sherri Renée product lines is incredible. This is the most customized, beautiful alternative hair collection on the market. Our team was able to train with the designer and owner of the company and her amazing team. Thank you Sherri for sharing your fabulous line with us! “ ~ Anna Michelle Jackson, Owner, Modern Concepts Salon, Ashburn, VA

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Welcome New Members!

Tessy Anifowoshe Sr., Stafford, TX

As a Certified Hair Loss Practitioner, Tessy’s passion is to helps men and women grow their own hair from the inside out and regain back there confidence. ​As a health and wellness coach he has spent over 20 years working with some of the nation’s best formulators, scientists and lab technicians to develop high-quality hair vitamins and nutritional supplements.

Terri C. Brown Restore HRC, Augusta, GA

Terri uses her 30+ years of in-depth industry knowledge and experience to help those living with temporary and/or permanent hair-loss. Restore was created from Terri’s childhood love of wigs and their transformative power. Additionally, the intimate experience of her mother-in-law being diagnosed with cancer and witnessing the emotional effects of her losing her hair was pivotal in her commitment to specialize in hair replacement. Along with being involved with and inspiring to her clients, Terri has an intuitive awareness of each client’s needs that allows her to craft customized treatments with proven results. A service for which she is well-known.

Terri’s commitment is not only to her clients but also the larger community. This is evident in her day-to-day operations and community involvement. As a hair loss practitioner, she maintains that client education is an invaluable tool in aiding those living with hair loss regain confidence. Her center is known throughout the community as a ‘safe space’ to entrust one’s hair challenges and to be encouraged and empowered. In addition to her vast understanding of medical hair loss, she is a dedicated 15-year volunteer for Look Good Feel Better®, a free nationwide program helping women with appearance-related side effects of cancer treatments.

Danielle Johnson Hair Science Salon, Philadelphia, PA

Danielle Johnson’s holistic approach to professional haircare has made her a highly sought-after hair-stylist. As a Certified Trichologist Danielle became a voice for hair loss prevention and scalp wellness at health fairs, private events and in the classroom. Danielle is a highly requested speaker at local and national cancer awareness conferences and serves the trichology and beauty needs of patients at the Cancer Treatment Centers of America®. She is a member of many professional associations and a 29-year beauty industry veteran.

Karen Marcum Moxi Loxi by Karen Marcum, Danville, CA

Cosmetologist, Hair Loss Expert, Certified Trichologist with over two decades of experience. Custom hair loss solutions, wigs, hair pieces, extensions & thinning hair treatments at the Blackout Medical Offices in Danville or online at MoxiLoxi.com.

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Contessa Michel ExecuStyle Salon, Broadview Heights OH

Ever since I was a child I was always inspired by something beautiful. I remember playing with my barbies and designing their wardrobe and hair. Then had a fashion show afterwards.

I am so lucky to have the opportunity to create something beautiful every day in my profession. Hairdressing is my “Passion”. I am a fifth generation in my family. Skipping one generation, which was my great grandmother who was a professional Tailor. It is her talent, which she shared with me, and to this day inspires me in the fashion aspect of this industry. I LOVE what I do and I am dedicated to creating a stress-free and memorable experience from start to finish for all my guests.

Hairdressing to me, is bringing out the beauty from within making them Look & Feel their Ultimate Best! I have been blessed winning awards for my work as a hair and makeup artist. i’ve had the opportunity to be an educator and work under the best in this industry and am currently an educator for Mirabella mineral makeup line. I also enjoy teaching and inspiring others to build themselves up to be the best versions of themselves.

Marcus Quick Illusions by Marcus, Williamsburg, VA

From the Salon & Day Spa’s humble beginnings that started in a small space on 2nd St, Williamsburg, Virginia to the gorgeous and luxury filled space we now enjoy located in the heart of Williamsburg our mission has always been the same – to transform the lives of our clients for the better. I look back, and think how small it was, compared to where we are today! Over the years from just offering hair services, to now offering day spa and hair loss services – all I can say is that this has been a truly incredible journey. I’ve been asked so many times how did you get the name Illusions? When I attended my first cutting class in cosmetology school the instructor said, “Create the illusion of density,” and that was it! As an artist and someone who loves to create, I’ve always thought of hair as my canvas to design, style, and create beautiful works of art that help make people’s lives better.

Maria Jaworowicz Beauty by MJ, Williamsville, NY Tara Pratt Tara’s Design Studio, Pleasanton, CA

Did we miss you?

If you missed getting your photo and bio in The Link when you became an AHLC Member, please contact us.

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WE ARE

ESSENTIAL

Navigating the Rocky Road of Essential Business Regulations While changing the description of the business from a hair salon to a durable medical equipment provider may increase your chances of remaining open for business, this change alone may not be enough.

ROXANNE CONVERSE-WHITING, The Link Magazine, Researcher & Reporter wning a business is never O easy. And during a global health pandemic, it can be rife with obstacles that challenge one’s sanity. For professionals in the hair restoration industry, those obstacles can be multiplied with rules and regulations designed to keep customers and staff healthy, while professionals continue offering essential services to their clients.

DLA Piper, a global firm of lawyers, addressed in an April 6, publication on its website, DLAPiper.com, the issuing of stay-at-home orders or other directives restricting the continued operation of certain businesses and activities during the pandemic.

The article, “COVID-19 and the ‘essential business’ designation: Practical guidance for businesses that fall in the gray area between ‘essential’ and ‘non-essential’” stated the President’s Coronavirus Guidelines for America and guidance issued by the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency, known as CISA Guidance, have identified 16 industry sectors considered “essential critical workforce infrastructure” and declaring the personnel who work in those sectors have a special

responsibility to maintain their normal work schedules.

So, business operators in the hair restoration industry might wonder where they fall in the 16 industry sectors. Rather than a cosmetology-based business that might not be considered essential, operators can change the verbiage in description of their business. A description of a durable medical equipment provider offering hair prosthesis indicates a service that is necessary during a pandemic.

It is important to remember that the designation of durable medical equipment provider is more a description than an official classification. The IRS issues tax classification such as a LLC, C corporation or S corporation. However, it does not provide a business classification code, according to Wenda Keiser, a certified public accountant in Gothenburg, Nebraska. While the description may change, the tax classification under which a business operates does not change and does not have bearings on an essential business designation.

may not be enough. County and state governments ultimately have the deciding power over which businesses are deemed essential.

Victoria Blasiak, a certified public accountant and CEO of Victory Tax & Financial Services CPA firm in Anaheim, California, encouraged business owners in the state to contact their county officials who have an essential designated services list. It is the local officials in a state like California who can deem whether businesses should remain open.

On the other hand, in other states, the governor’s office may regulate the designation process or have no designation process at all. Justin Pinkerman, executive writer for the Communications Office for Governor of Nebraska, said the Cornhusker State has no essential business designation process.

Businesses located in states that have issued stay-at-home orders will need to contact the state’s officials to learn the designation process.

If a business operator decides to self-designate as essential, potential conseWhile changing the descripquences will differ depending tion of the business from a hair salon provider to a durable med- on the jurisdiction, DLA Piper writes in its online publication. ical equipment provider may “With respect to the enforcement increase an operator’s chances spectrum, state regimes tend of remaining open for business, to vary widely, with some states the change in description alone

explicitly setting forth in their executive orders that violations may be punishable by fines, penalties, or jail time (e.g., New York, California, New Jersey, and Oregon), whereas other states merely authorize certain state agencies to take enforcement action (e.g., Connecticut and Louisiana), and some states are completely silent as to enforcement action.” So, what steps should a business operator in this industry take to remain open for business in the hair restoration industry during the pandemic?

Consider changing the description of your business to a durable medical equipment provider.

Identify if your state has a stay-at-home order. If the answer is no, continue operating under the directed health measures in your area. If the answer is yes, contact county officials first, then state officials to be given the steps required in the essential business designation process.

Finally, if you decide to remain open under a self-designation of an essential business, be aware of the possible consequences for your area. www.dlapiper.com/en/us/insights/publications/ 2020/04/covid19-and-the-essential-businessdesignation-practical-guidance/ THE LINK MAGAZINE

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WE ARE

ESSENTIAL Declaring You’re Essential. Who do I tell?

In uncertain times, it is important to know who to call when answers are needed. Having a number to call to receive clarification on the latest directed health measures is helpful. Need

ALABAMA

• Board of Cosmetology & Barbering, 334.242.1918 • Department of Public Health, 800.252.1818

ALASKA

• Barbers & Hairdressers Board, 907.465.2547 • Department of Health & Social Services 800.478.2221

ARIZONA

• Board of Cosmetology, 480.784.4539 • Board of Barbers, 602.542.4498 • Department of Health Services, 602.542.1025

ARKANSAS

• Cosmetology Board of Health, 501. 682.2168 • Department of Health, 800. 462.0599

CALIFORNIA

• Board of Barbering & Cosmetology, 800.952.5210 • Department of Public Health, 916.558.1784

COLORADO

• Office of Barbers & Cosmetology, 303.894.7772 • Department of Public Health, 303.692.2000

authorization to remain operational regardless of the risk level in your state or county? This list of resources provide contact information to officials in all 50 states who can assist.

• Board of Cosmetologists & Barbers, 410.230.6320 • Department of Health, 410.767.6500

IDAHO

• Board of Registration of Cosmetology & Barbering, 617.727.9940 • Department of Public Health, 617.624.6000

ILLINOIS

• Licensing & Regulatory Affairs, 517.335.9700 • Department of Health & Human Services, 844.799.9876

INDIANA

• Board of Cosmetologist Examiners, 651.201.2742 • Board of Barber Examiners, 651.201.2820 • Department of Health, 651.201.5000

• Board of Barbering & Cosmetology, 808.586.2694 • Department of Health, 808.586.4400 • Board of Barbering & Cosmetology, 800.952.5210 • Department of Health & Welfare, 208.334.6996 • Board of Cosmetology, 800.560.6420 • Board of Barbering, 217.785.0820 • Department of Public Health, 217.782.4977 • Board of Cosmetology & Barbering, 317.234.3031 • Department of Health, 317.233.1325

IOWA

• Bureau of Professional Licensure, 515.281.0254 • Department of Public Health, 515.281.7689

KANSAS

CONNECTICUT

• Board of Cosmetology, 785.296.3155 • Department of Health & Environment, 785.296.1500

DELAWARE

• Board of Cosmetology, 502.564.4262 • Board of Barbering, 502.429.7148 • Department for Public Health, 502.564.3970

FLORIDA

• Board of Cosmetology, 225.756.3404 • Barber Examining Board, 225.925.1701 • Department of Health, 225.342.9500

• State Board of Barbers & Cosmetology, 860.509.7603 Ext: 6 • Department of Public Health, 860.509.8000 • Board of Cosmetology & Barbering, 302.744.4500 • Division of Public Health, 302.744.4700 • Board of Cosmetology & Barbers, 850.487.1395 • Department of Health, 850.245.4444

GEORGIA

• Board of Cosmetology & Barbers, 478.207.2440 • Department of Public Health, 404.657.2700

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MARYLAND

HAWAII

KENTUCKY

LOUISIANA

MAINE

• Professional & Financial Regulation: Barbering & Cosmetology, 207.624.8603 • Public Health Department, 207.287.9300

MASSACHUSETTS

MICHIGAN

MINNESOTA

MISSISSIPPI

• Board of Cosmetology, 601.359.1820 • Board of Barber Examiners, 601.359.1015 • Department of Health, 601.576.7400

MISSOURI

• Board of Cosmetology & Barber Examiners, 573.751.1052 • Department of Health & Senior Services, 573.751.6400

MONTANA

• Board of Barbers & Cosmetologists, 406.841.2300 • Department of Public Health & Human Services, 406.444.0936

NEBRASKA

• Board of Cosmetology, 402.471.2115 • Board of Barber Examiners, 402.471.2051 • Department of Health & Human Services, 402.471.3121

NEVADA

OREGON

WASHINGTON

• Board of Cosmetology, 702.508.0015 • Barber’s Health & Sanitation Board, 702.456.4769 • Department of Health & Human Services, 775.684.4000

• Board of Barbering & Cosmetology, 503.378.8667 • Oregon Health Authority.Public Health Division, 971.673.1222

• Board of Cosmetology & Barbering, 360.664.6626 • Department of Health, 800.525.0127

NEW HAMPSHIRE

PENNSYLVANIA

• Board of Cosmetology & Barbers, 717.783.7130 • Department of Health, 877.724.3258

• Board of Barbers & Cosmetologists, 304.558.2924 • Department of Health & Human Services, 304.558.0684

• Board of Cosmetology, Barbering & Esthetics, 603.271.3608 • Department of Health & Human Services, 603.271.9700

NEW JERSEY

• Board of Cosmetology & Hair Styling, 973.504.6400 • Department of Health, 800.367.6543

NEW MEXICO

• Board of Barbers & Cosmetologists, 505.476.4500 • Department of Health, 575.397.2463

NEW YORK

• Board of Cosmetology, 518.474.4429 • State Division of Licensing Services Barbering, 418.474.4429 • County Health Departments Contact Information: www.health.ny.gov/contact/ contact_information/index.htm • Department of Health general inquiries.

Email: dohweb@health.ny.gov

NORTH CAROLINA

• Board of Cosmetology, 919.733.4117 • Board of Barber Examiners, 919.814.0640 • Department of Health & Human Services, 919.855.4800

RHODE ISLAND

• Board of Cosmetology & Barbering, 401.222.4998 • Department of Health, 401.222.5960

SOUTH CAROLINA

• Board of Cosmetology, 803.896.4588 • Board of Barber Examiners, 803.896.4588 • Department of Health & Environmental Control, 803.898.3432

TENNESSEE

• Board of Cosmetology, 615.741.2515 • Barber Examiners Board, 615.741.2294 • Department of Health, 615.741.3011

TEXAS

• Board of Cosmetology, 512.463.6599 • Department of Licensing & Regulation.

Barbers, 512.463.6599 • Public Health Department, 817.264.4500

UTAH

NORTH DAKOTA

OHIO

• Board of Barbers & Cosmetologists, 802.828.1134 • Department of Health, 802.863.7200

• Cosmetology & Barber Board, 614.466.3834 • Department of Health, 614.466.3543

OKLAHOMA

• Board of Cosmetology & Barbering, 405.521.2441 • Department of Health, 405.271.5600

WISCONSIN

• Board of Barbering & Cosmetology, 608.266.2112 • Department of Health Services, 608.266.1865

WYOMING

• Board of Cosmetology, 307.777.3534 • Board of Barber Examiners, 307.777.8572 • Department of Health, 307.777.6340

SOUTH DAKOTA

• Cosmetology Commission, 605.773.6193 • Board of Barber Examiners, 605.773.6193 • Department of Health, 605.773.3361

• Cosmetology & Barber Board, 801.530.6179 • Department of Health, 801.538.6003

• Board of Cosmetology, 701.224.9800 • Board of Barbering & License, 701.837.0826 • Department of Health, 701.328.2372

WEST VIRGINIA

VERMONT

VIRGINIA

• Board for Barbers and Cosmetologists, 804.367.8590 • Department of Health, 804.864.7000

We’re Here to Help!

The American Hair Loss Council is the only not-for-profit trade association serving the hair restoration industry. Our members consist of highly trained hair replacement specialists and technicians, certified trichologists, extensionists, wig fitters, and hair transplant surgeons, as well as manufacturers and distributors of industry related goods.

OUR MISSION is to provide education, accreditation, peer networking and support for hair restoration professionals while providing support for individuals suffering from hair loss. All services are provided in an atmosphere of respect, confidentiality and privacy with the utmost degree of sensitivity and professional integrity.

Please call if we can help you and your business: 615.721.8085

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9/17/20 3:46 PM

Tips&Tricks SECRETS OF SUCCESS FROM THE BEST OF THE BEST

Add Hair to a Hat or Swim Cap Adding hair to a hat or swim cap is a service that your studio can provide to give your clients with alopecia confidence.

LISA FERESTAD, Lisa Ferestad Hair Solutions, Atlanta

TOOLS NEEDED:

• German thread: Available on Amazon or fabric stores

• Curved needle • Needle threader • Thimble • Hair extension panels:

I used human hair 1/2 poly injected panels • Scissors

A client asked me to sew hair into a swim cap for her daughter. This is the second time in her daughter’s life that she lost all of her hair; the first time was when she was six and then again when she turned 10.

Her mother asked me if there was anyway to “add” hair to her swim caps for a more realistic look. Remembering I had some poly-backed wefts in my studio, I decided to give it a try.

The end result was what they were hoping for. It gave the look that a portion of the hair was falling out of the cap. I am sharing a few tips on how to get a great result for your clients and to help elevate their confidence.

Sew the panels along a seam on the inside of the hat or cap to hide your stitching. This will also provide a strong anchor for your thread. A curved needle is helpful while using a simple continuous “loop” method to attach the hair. For extra holding strength, stitch along the sides of the extension panels to secure the panels. To end your sewing, cut the thread, leaving enough length to tie in a double knot. Finally cut off the excess thread at the base of the knot.

Use a mannequin head to check for balance and panel placement, if your client is not with you.

Use smaller panels, to add hair in front of the ear; this will achieve a more realistic look.

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HAIR & CORONAVIRUS Reassuring Your Clients LOSS A

Her experience apparently isn’t unusual for COVID-19 “long-haulers” — those who suffer symptoms for weeks and months after diagnosis.

Actress and activist Alyssa Milano went public in August with a video showing her losing handfuls of hair after she suffered from COVID-19, the disease caused by the novel coronavirus.

In a report published on the WebMD website, Dr. Sara Hogan, a health sciences clinical instructor at the David Geffen School of Medicine at UCLA, said while hair loss is normal in the life cycle of hair, major stress can lead to a rapid increase in loss.

re you seeing new clients who never before experienced hair loss? Are they telling you they are losing hair at a rapid clip? Don’t be surprised.

“I just wanted to show you the amount of hair that is coming out of my head as a result of Covid,” Milano said in a video she posted to Twitter.

Holding up a clump of hair, she said, “One brushing, this is my hair loss from Covid-19. Wear a damn mask.”

“My question is there is no guidance on what to do once you recover. I don’t know if I should go get my heart checked, my lungs checked,” Milano said during a CNN interview. “There’s concerns about vascular system. Do I need to go get a panel for all of that? There’s no guidance... this is all so new.”

“That’s usually a delayed process because of the way the hair growth cycle is,” she told WebMD. “So you can have this major event, and then it can be about three to five months later that all of a sudden, you start to notice the shedding. And we’re in the time frame for that with regard to the pandemic.”

In a July interview the USAToday, New York City dermatologist Dr. Michele S. Green said she is seeing a rush of patients wanting solutions for their hair loss.

“Patients have literally come in with bags of hair looking like a full head of hair was in the bag,” she told USAToday. “They all have similar stories. That they were extremely sick with high fevers and have never been that sick in their entire lives.”

While hair loss may not be a direct result of the novel coronavirus, it can be the result of the shock experienced by high fevers and other symptoms.

Harvard Medical School describes the condition as telogen effluvium.

“At any given time, about 85% to 90% of the hairs on the average person’s head are actively growing (the anagen phase) and the others are resting (the telogen phase). Typically, a hair is in the anagen phase for two to four years, then enters the telogen phase, rests for about two to four months, and then falls out and is replaced by a new, growing hair. The average person naturally loses about 100 hairs a day,” the preeminent medical school says on its website.

Alyssa Milano on Twitter talking about the toll the illness has on her hair.

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“In a person with telogen effluvium, some body change or shock pushes more hairs into the

telogen phase. Typically in this condition, about 30% of the hairs stop growing and go into the resting phase before falling out.

So if you have telogen effluvium, you may lose an average of 300 hairs a day instead of 100.”

It can be triggered by major physical trauma, major psychological stress, sugery, high fever, among others, Harvard reported.

Cleveland Clinic Foundation dermatologist Dr. Shilpi Khetrapal told USAToday in July that patients a patients can lose up to 50% of their hair from telogen effluvium, but added it is temporary — hair returns to normal thickness after about six months.

Khetarpal told USAToday that while medical professionals cannot confirm why some patients experience hair loss and other doesn’t, some people may be genetically predisposed to the condition.

“Hair is our identity, it’s a huge part of our culture and the shedding itself can cause a lot of stress,” Khetarpal told the newspaper.

“That can contribute to the problem and make things worse.”

In the WebMD article, Dr. Gregory A. Poland, an infectious disease expert at Mayo Clinic and spokesperson for the

Infectious Diseases Society of America, said she’s not surprised by rise in hair loss as the coronavirus pandemic continues its march around the globe.

“People are getting sick, losing jobs, and dealing with a lot of uncertainty related to their income and well-being, and I knew that it was going to be significant,” she said.

“Hair loss can occupy a large amount of someone’s mind share because our hair is something we see. It’s often part of our identity and how others perceive us. So when patients start losing hair, especially for the first time, they often come to me very upset.”

Experts, including UCLA’s Hogan, said people experiencing hair loss should see professional help instead of trying to treat the condition themselves.

Some may require medical consultation to rule out other factors that can lead to hair loss like medication, improper nutrition and hormonal imbalances.

Hogan added that patients may want to ask their medical providers if vitamin D or supplements like biotin or a high-protein diet may help. But in the meantime, she said people should try to ease their stress if

possible to avoid hair loss.

If there is ongoing stress, hair may take longer than six months to come back to normal.

People who didn’t become ill are also still navigating problems like financial hardship and other worries. Such lingering anxiety can prolong the effects of telogen effluvium, Dr. Esther Freeman, who directs the Dermatology COVID-19 Registry, told NBC’s “Today” in an early August interview.

The registry is a database of dermatologic manifestations of COVID-19 that now contains 1,000 cases from 38 countries.

Freeman said it is also to maintain a healthy and balanced diet and get adequate rest.

LEARN MORE: www.usatoday.com/story/news/health/2020/07/27/covid-whysome-coronavirus-patients-experiencing-hair-loss/5517085002/ www.webmd.com/lung/news/20200723/ hair-loss-an-unexpected-covid-misery-for-many www.sciencetimes.com/articles/26599/20200724/ covid-19-mysterious-link-hair-loss.htm www.today.com/health/covid-19-hair-loss-blamed-telogeneffluvium-treatment-regrowth-t188361 www.cnn.com/2020/08/11/entertainment/ alyssa-milano-coronavirus-hair-loss-trnd/index.html

Have you seen hair loss due to covid-19?

from the

forum

AHLC.ORG/FORUM

John Ranney, Freedom Clinic Toronto, Canada

Lisa Wenger, The Healing Haven of Wisconsin

Marcia Cecilio, MD Instituto Do Cabelo, São Paulo, Brazil

Yes. We have been seeing a few clients with TE as a result of Covid-19. The important thing to remember about TE due to Covid-19 is that the hair will grow back on it’s own without any treatment a few weeks or months after the Covid-19 is resolved.

We will sometimes run blood tests to rule out other factors, however often it is not necessary.

Yes! I have had several come back from their induced commas shed completely. This is a result from several factors, lack of movement in the comma, lack of nutrition, stress/shock to the system and antibiotics wrecking havoc on the entire system depleting them of key minerals, vitamins and gut flora. For those that have not contracted COVID-19, the severe stress has had a major impact as well!

We have seen an 80% increase of such cases compared to last year. Besides hair loss there is a lot of complaints of scalp pain. Efluvium Telogen is directly linked to the stress that we are all suffering and the fear of unknown health consequences. We have been working together with hair stylists and beauty salon experts, that has enabled us to get early diagnostics and treatments. Their follow up of the patient is vital.

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KNOW NO BOUNDARIES

No look is off limits with AHL in your toolkit. This kick-ass collection of men’s hair replacement systems lets you give your clients a look that’s remarkably realistic and downright enviable.

BEFORE

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HAIRUWEAR.COM/AMERICAN-HAIRLINES

1-888-766-6832

THE LINK MAGAZINE American Hairlines Brand Ambassador Manny Rolon styling the ‘Trend’ system | © 2020 HairUWear Inc.

WE ASKED. YOU ANSWERED.

What is one POSITIVE Affect covid-19 has had on your business?

As distributors to the industry, we were able to take some time to fine tune our educational curriculums and develop effective virtual training options for industry partners.

Leslie Robinson Mane Image Hair, Merriville, IN

We have been able to update our client contracts, review and update advertising strategies, create new video content for our social media and website, & reorganize our inventory and order inventory we were desperately low on & most importantly this pandemic has really put our focus on priorities. Our priorities that some times we take for granted like family, our very tight staff really rallied together and supported Mane Image and the clients, & we learned who truly are our best clients. I am truly a lucky owner.

Joli Caméléon was already setup to operate semi-autonomously in a virtual (now pandemic-aware) world. During the COVID-19 slowdown we added 12 educational videos to JoliPro.com, our professionals-only website, created our 58-page 2021 “flipbook” Catalog, sourced innovative PPE equipment, launched our Caméléon Homme Men's hair division, created an 18-minute video loop for in-studio use, and ClearVu™, the world’s first portable, extendable, non-slip wig/topper display stand. And designed an exciting new Women & Children's collection coming soon.

We took the time to really get to know our customers, listen to what their clients' needs are, and do whatever we can to better serve them. We are now working as closely and as efficiently as possible within our company and with our manufacturers.

Colleen Filtz Avvair, Madison, WI

We have been able to review and update our hair inventory.

from the

forum

AHLC.ORG/FORUM

Roberta Kozel Salon IAOMO, Pittsburgh, PA

We have had the opportunity to reevaluate all protocols and paperwork.The entire staff made amazing leaps with online education. I have personally changed my schedule to balance work and personal life better. I hired a business coach to help me understand social media and better my online presence. The salon got a very deep cleaning. Our wig boutique was revamped, with all new wigs and updated the top of head units . Changed vendors for Bangs, halo's and some extensions. As much as we hated to be off, it was a good break even though none of us thought so at the time.

Kristy Sheltz Parisienne, Inc., Greenville, SC

We updated to a new Point of Sale system and moved locations after being in the same place for more than 30 years.

LaDonna Roye Ladonna Roye Hair Stylist and Hair Loss Solutions, Naples FL 1. We changed our point of Sale system.

2. We’re building an ecommerce website.

3. We completed the final details of our remodeling of the salon.

4. We got accurate inventory counts on everything in the salon

Violet Deilke Centre for Hair and Wellness Moorhead, MN

It gave me time to catch up on all of the things I had put on the back burner. I updated my records. Now I am also doing a better job of balancing my work/home schedule so I have better quality of life.

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Videoconferencing Apps are Everywhere!

WHICH IS THE BEST FOR YOU? KELLY CARSON, AHLC Editorial Consultant, The Link Magazine

ways the COVID-19 pandemic Ihasn many forced us into adapting to what some call the new normal. Videoconferencing has helped me stay in contact with loved ones and work associates like never before. Our members have used videoconferencing not only for virtual consultations, helping clients and also for team meetings.

From Zoom to FaceTime on my iPhone and video chat on my Facebook Messenger app, I’ve been able to stay in touch with family and friends during my time of isolation. It took me a little time to get the hang of everything. But we, ultimately, as a family decided on the Facebook Messenger app because we already had a family group established.

Like most of you, I am proficient at computer software and applications. I’m proficient, but I am no expert. Having been thrust into the world of videoconferencing and the numerous platform options available we explore some of the options. We found a comprehensive guide to the most popular written by Adam Ismail, a staff writer at the website TomsGuide.com “Zoom comes in free and paid tiers. The free option supports calls of up to 100 participants, though sessions with three or more individuals on the line are limited to 40 minutes, and can even run within a desktop browser window if you don't want to download the app to your machine,” Ismail writes.

“Skype is a good alternative to Zoom. It's a bit easier to use, but also works across various platforms and costs nothing at the 32

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outset. It even allows you to call landlines and cell numbers at reasonable rates, supports texting and can conduct real-time translation, too.

“Google Duo is an app that comes preinstalled on the vast majority of Android phones these days, and has essentially become Google's answer to Apple's FaceTime on iPhones. It's easy to use, just like FaceTime, and offers a quick shortcut to calling Google Home devices built in.

“Facebook also has two solutions on offer: Facebook Messenger and WhatsApp. Both apps' video calling features saw a bump from 8 to 50 participants this past spring.”

Ismail dives deeper into each with a comprehensive explanation of some of the most popular on the market.

“One of the best video chat apps lots of people are turning to these days is Zoom, and for good reason. Zoom is popular among professional teams, though it's also become more common for simple video chats because of its extensive feature set and support across all platforms — both as a local and web app on desktops, and as a downloadable app on smartphones.

“Screen sharing, live annotations and encryption all come standard with Zoom, whether you use the free version of the app or decide to pay. If you're simply video chatting with one other friend, the free app

doesn't lock anything away from you. That changes, however, when you decide to invite three or more people into your meeting, at which point you have a 40-minute time limit. A $15-per-month Pro tier lifts that restriction so you can have up to 100 people on the same call, while the Business tier raises that cap even higher for enterprise customers.

“It has to be said that a number of Zoom security flaws have been uncovered since the app entered the spotlight during the early days of the pandemic. However, Zoom is addressing these, and we still recommend it as safe to use for the vast majority of individuals, so long as you password protect every meeting. With the recently-released Zoom 5.0 update, the app now complies with the AES 256-bit GCM encryption standard, and enforces passwords by default for professional and educator license holders, which should go a long way toward curbing Zoom bombing.”

“Skype's been a name on the list of best video chat apps for a very long time.

Microsoft's offering has an impressive 50-person limit, and it costs you nothing.

Like Zoom, Skype also has a browser client, and is available on practically every modern computing device and smartphone.

“It's also well-suited to connecting to people who don't have devices of their own, and perhaps are restricted to landlines or

a basic cell phone. Because Skype supports international calling and texting, it's a comprehensive solution for friends and family countries away.

“But if you have specific needs, like screen sharing on mobile, or live transcription and translation, Skype covers those bases, too.

The paid version of the app for businesses has been recast as Microsoft Teams, but you won't need to use it if all you're using it for is to chat with friends.”

“For the longest time, Android lacked its own answer to FaceTime on iPhone and iPad — a built-in video chatting app that users could easily turn to right on their device, without having to search around for something on the Play Store (and ask their friends to download it too).

“Thankfully, Google finally started to address that problem with Duo — video chat software that is remarkably easy to use and actually accessible within the standard Phone app on many Android phones. Duo also supports a range of fun features and allows you to record and send video messages, so you can connect to friends and family, even when they're not available at the same moment in time.

“Duo is also available on iOS, so you're iPhone-toting friends have no right to shame you for not owning an Apple handset. In fact, the only downside with Duo is that Google limits groups to eight people or less. A recent report claimed Google is planning to fold Duo into Meet, which was initially intended more for enterprise users — though it's unclear when this might come to pass."

“It's no surprise that FaceTime should appear on this list of the best video chat apps. Apple's software wasn't the first in video chatting, but it was the one that started it all for mobile users, and led the industry toward making video chat easier

and more accessible.

“Today, FaceTime is preinstalled on all Apple hardware and supports a number of really fun and useful features, from cute Animojis, Memojis and stickers to up to allowing up to 32 people on a single call.

And because FaceTime also has a voice call component — FaceTime Audio — you can easily route calls over data or Wi-Fi whenever you like.

“The only downside to FaceTime is of course that it is exclusive to Apple hardware. But between all the people who own iPhones, iPads and Macs these days, it shouldn't be difficult to find someone to FaceTime with.”

“The beauty of using Facebook Messenger for video chat is that you're probably already signed up to use it. As long as you have a Facebook account and the Facebook Messenger app on your phone (or are logged into the Facebook Messenger web app on your computer), you can start video chatting with your Facebook friends right now. Even if you had a Facebook account at one time and have since deactivated it, you can still use Messenger.

“Just tap the little video camera icon in the upper-right corner of the screen, and you can start a call with an individual or chat group. And just like Skype, up to 50 people can be present on a Facebook Messenger video call at the same time — a good sight greater than the maximum 32 video chatters that Apple's Group FaceTime supports.

Plus, even while you video chat, you can still use Facebook Messenger's myriad other functions, like sending chat messages, stickers and so on.”

“WhatsApp is one of the most popular messaging alternatives on smartphones today, both because it's a snap to join with only a phone number and because many of

your friends and family are probably already using it (or at least have an account).

“Up until recently, WhatsApp's video calling feature wasn't the most robust out there. But that changed once the max participant limit was raised to 50, thanks to an integration with Facebook Messenger's new Rooms feature. The one downside to WhatsApp's video suite is that even though WhatsApp offers desktop and web apps, video chat is limited to mobile app users.

“At least WhatsApp video calls are endto-end encrypted, just like chat messages.

In other words, you'll never have to worry about any of your conversations being intercepted by nefarious interlopers.”

But what about SECURITY? With the myriad options for virtual conferencing, it’s only natural to be concerned about cybersecurity.

Scott Loach is an information technology consultant who lives in Florida. He’s been working in the industry since the 1980s securing data for multinational corporations, health care providers and international firms.

“Most of the videoconferencing solutions are fairly safe,” Loach said in a recent telephone interview. “They are all relatively safe and secure, especially if you are doing a video call and not sharing screens.”

While your personal tolerance for installing and learning new videoconferencing applications may be low, Loach says don’t be afraid to expand your capacity.

“Zoom and GoToMeeting are probably the two easiest for people to use,” he said. “Having said that, the experience for the guest to the meeting is pretty much the same — you get an invitation to a meeting and click a link, which launches the software.”

Zoom, WebEx, Microsoft Team and GoToMeeting are just a few of the platforms that allow multiple people to join the conversation. But beware. Conferences could end abruptly if you go over the time limit. Longer conferences are available for a subscription fee.

Apps that operate similar to FaceTime or the video portion of FaceBook’s Messenger, which also allow for multiple users, have no time limit and are free.

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AHLC Academy

AHLC MEMBER SPONSORED EDUCATION ON DEMAND VIRTUAL TRAINING AVAILABLE NOW! Micro Point Solutions Webinar Certification with Interactive Zoom Demonstration & Coaching Intro to Hair Replacement Virtual Zoom Training, Demonstration & Coaching NEW! VIRTUAL ONE-ON-ONE TRAINING/CONSULTING SESSIONS WITH JERRY HOLT • Customized for client interest. On demand 90-minute meetings to drive technical expertise and improve business objectives.

• Hands-On Technical Coaching for Hair Replacement Techniques • Business Strategy Coaching for Hair Replacement Studios • Best Practices, Tips & Tricks for Hair Replacement Specialists NEW! FREE VIRTUAL SESSIONS WITH IHI DIGITAL MARKETING SPECIALISTS. One on one meetings to support marketing goals and execution.

Topics include: Social Media, Digital Marketing and actionable suggestions to drive client engagement and revenue.

LIVE TRAINING at our Training Center in Eden Prairie, Minnesota Dates customized based upon demand, please contact us for more information!

• Micro Point Solutions (one day) • Intro to Hair Replacement (two days) • Cyberhair Custom Formulations (two days) REGIONAL TRAINING: Cyberhair Custom Formulations – some regions available on demand, please call to discuss CALL 800.328.0311 OR EMAIL PROMOS@INTHAIR.COM FOR MORE INFORMATION!

THESE CLASSES QUALIFY FOR AHLC MASTER’S CERTIFICATION POINTS

THE BAUMAN CERTIFIED HAIRCOACH Our program teaches hairstylists and beauty professionals how to help clients with their hair loss by identifying hair loss early, learning about different types of hair loss, learning how to monitor and track hair loss and understand which treatments and services they can offer to help clients fight it. Our one-of-a-kind, hands-on training class also offers participants the unique opportunity to align themselves and have a relationship with world-renowned hair restoration specialist, Dr. Alan J. Bauman. Participants learn and observe the Bauman PRP protocol and a PDOgro procedure during a live patient demonstration as well as learn how to use the scientific and highly accurate hair measurement device, the HairCheck. This training and knowledge offers HairCoaches an undeniable advantage in a competitive market to set themselves apart as a true hair expert.

Bauman Certified Hair Coaches offer the following advantages: • Stand out from the crowd by becoming a respected Hair loss authority to clients and fellow stylists • Create an additional service and revenue by using the HairCheck tool to measure your clients’ amount of hair density loss and regrowth • Leverage your relationship with hair loss expert Dr. Bauman to confidently and effortlessly refer your client to the “next level” of treatment • Exclusive access to HairCoach pricing on non-competitive, Baumanrecommended, physician-only laser devices and prescription products for your clients.

VISIT WWW.HAIRLOSSCLASS.COM, TEXT TO 561-220-2628, OR EMAIL LIZ ASHE AT HAIRCOACH@BAUMANMEDICAL.COM

TWO DAY HAIR REPLACEMENT MASTER CLASS Amani Newport Beach, CA

VIRTUAL TRAINING HAIRUWEAR ON THE ROAD NONSURGICAL HAIR REPLACEMENT CERTIFICATION For reasons of health and safety, our 2020 events have been cancelled. Virtual training opportunities are coming soon! Please visit www.hairuwear.com/education and sign up by clicking on the JOIN THE LIST link at the bottom of the page to receive email notifications and follow us on social media for education program updates.

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Train with Nazy Curtis, founder of Amani Newport Beach. With over 20 years of experience, Nazy offers the highest quality human hair replacement and service. The Two Day Hair Replacement Master Class will educate you on the causes of Hair Loss and how to offer valuable service to your clients.

• Work hands-on with unique and truly high-end human hair pieces • What causes Hair thinning or hair loss • Working with State of the Art treatment Complex • Discover new ways to meet the individual needs of both your male and female clients • Demonstrate ways to tailor pieces to your clients’ exact needs and keep them coming back • Show you ways to work with color: Highlights, Low lights in a very sufficient way Price: $1,700.00 CALL AMANI HAIR FOR REGISTRATION INFORMATION 949-520-7711.

CROSSFIT EDUCATIONAL TRAINING At New Image Labs, we offer Crossfit Educational Training that prepares you to be the best in the hair replacement industry, whether you’re a rookie or a veteran. Either we travel to your salon, or you can attend one of our in-house training seminars held at our corporate office in West Palm Beach, Florida. We deliver intensive, hands-on training and certification sessions that will help you gain in-depth knowledge of our latest technology and products and how they will benefit your business.

Our renowned team of educators provides expertise in application, theory, and technique to help you meet your clients’ needs and demands. Get ready to train with the best of the best!

Educators: Ricky Knowles, Keith Zimmerman, Randy Clark, Shannon Sorbara

Thomas Hoyer and Angelo David Topics Covered: • Tools for success using Pro|Gen Probe scalp analyzers • Attract new clients with Pro|Gen Active Care scalp therapy • Repair and maintain processed hair with Pro|Gen Nutrifuse hair products • Become a hair fiber master with Pro|Gen Fiberbond Keratin Thickening Fibers • Increase your bottom line with our new Club.W women’s collection • The art of delivering to the female market with top-of-head and microlinking application • Transform pre-custom lace and skin units to custom units • Become a certified Luxia Artiss hair extension stylist • Deliver pre-custom skin units from start to finish • Procedures for custom hair orders, from mold making, proper hair samples, distribution, etc.

Stay up to date with any future Crossfit Educational Training opportunities by visiting our website: HTTPS://WWW.NEWIMAGELABS.COM/PAGES/ TRAINING OR CONTACT: DEBBIE METZ 800-359-4247, EXTENSION 343 DMETZ@NEWIMAGELABS.COM

INTENSIVE ADVANCED HAIR REPLACEMENT TRAINING

HairArt Salon: Los Angeles, CA Date Open (call for available dates) Learn everything you need to know about the hair replacement business from one of the leaders in the industry. HairArt has been in the hair replacement business for nearly 40 years and founder and head stylist, Doris Yu will teach you all the intricacies of the business; from how to discuss with your clients the delicate nature of hair thinning/ hair loss and recommending the correct solutions, to making a mold, proper hair ordering, techniques for applying perm and semi-perm attachments, performing proper hair ventilation, cutting and styling. You will get an intensive hands-on training on mannequins and actual clients, so by the end of the course, you will be able to incorporate hair replacement solutions for your clients immediately and add to your portfolio of services.

Techniques and client interaction are crucial for success, so a one-day or two-day course is not enough practical experience to fully understand, which is why we strongly recommend a minimum of a one-week course.

All training materials and hair are included in the cost of the course. Mannequin, tools, and practice pieces are yours to keep.

Cost: $6,000 for one-week course. $10,000 for two-week course CONTACT: 310-217-8900

PERSONALIZED VIRTUAL LEARNING During these unprecedented times; education and training do not need to or shouldn’t be ignored. The Hair Academy is now offering four hour customized virtual technical training tailored to fit your business needs.

Benefits: • Customize training • One-on-one interaction • In Salon - no need to travel • Flexible times • Only one studio at the time-limited to 5 people • and more BEGINNER TO ADVANCED EDUCATION CURRICULUMS AVAILABLE. TO SCHEDULE YOUR VIRTUAL TRAINING, CONTACT US AT 800-3275555.

SHERRI RENÉE ATELIER CHIAROSCURO COLOR DESIGN TWO-DAY WORKSHOP, BALTIMORE, MD Chiaroscuro Color Design is one of five quintessential principles necessary to deliver the ultimate alternative hair couture to your clientele. Our adaptation of this Renaissance painting technique brings beautiful color, depth, and realism to each creation. Chiaroscuro Color Design I is a two (2) day intense workshop that explores “behind the scenes” observation, artistry, color chemistry and inspiration to render successful chiaroscuro color design that deliver extraordinary results to your clientele.

Topics include the foundation of light and shadow, color placement, proportion and color compatibility. A must take for any serious alternative hair professional who wants to truly understand the what it takes to bring your to creations life.

FOUNDATION I TWO-DAY WORKSHOP, BALTIMORE, MD

This workshop is designed as a proven fast-track method to understand/apply the fundamental principles of alternative hair from an artists paradigm. Brand distinctions, basic design solutions and ordering methodology are discussed.

Whether you currently offer alternative hair products and services at your studio or have a strong desire to start your journey. Sherri Renée empowers you with the knowledge, tools and confidence necessary to master this growing industry.

FOR MORE DETAILED INFORMATION, VISIT WWW.SHERRIRENEE. COM/WORKSHOPS, EMAIL INFO@SHERRIRENEE.COM OR CONTACT US DIRECTLY AT 410-799-8901 FOR A SCHEDULE OF OUR UPCOMING WORKSHOPS.

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A Division of HairArt