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At Absheron Hotel Group, we not only create unforgettable stays but also craft memories, share values, and inspire journeys.
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About Us
Explore the essence of our world—within these pages, you'll find the CEO’s vision, insights from the AHG Group team, and detailed information about our hotels and locations.
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Event Calendar
Here, you can find details about special events like International Women's Day, Novruz celebrations, and upcoming concerts, along with much more.
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Special Days
Here, you’ll find information on special holidays, exclusive offers, and events happening in March and April.
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About Marriott Brand
Within these pages, explore the rich history of the Marriott brand and discover all about the Marriott Bonvoy loyalty program.
Hotels' Info and Offers
Explore everything you need to know about our hotels, exclusive offers, spa treatments, dining options, restaurants, and gym facilities right here.
Explore interesting insights into hospitality, including digital check-ins and the latest tourism statistics in Azerbaijan. make it
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Addımla Program
You can find all the details about the Academy of the Future, Addimla Program here.
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Interesting Facts about Hospitality
Matt Balcik CEO, Absheron Hotel Group
A Year of Success, A Future of Possibilities
CEO of Absheron Hotel Group
Q: 2024 was an incredibly successful year for your company. How would you summarize the key achievements?
A: 2024 truly exceeded all our expectations. We set ambitious goals, and thanks to the dedication and hard work of our entire team, we not only met but surpassed them. From record-breaking occupancy rates to outstanding guest satisfaction scores, every department played a crucial role in our success. It was a year of growth, innovation, and teamwork, and I couldn’t be prouder of what we accomplished together.
Q: Looking ahead, what excites you the most about 2025?
A: There’s so much to look forward to! One of the biggest milestones will be the opening of three new hotels, which is a testament to our continued expansion and strong market presence. But beyond the physical openings, what excites me most is the opportunity to build on our culture and create unforgettable experiences for both our guests and our teams. There’s an incredible energy surrounding these launches, and I can’t wait to see everything come to life.
Q: Your company places great importance on motivation and team spirit. How do you maintain that energy?
A: Motivation and inspiration are at the core of our success, which is why our Townhall events are so important. They provide a space for reflection, connection, and recognition. Every Townhall reminds us of our shared vision and the strength of our team. When people feel valued and inspired, they perform at their best—and that’s what drives us forward.
Q: You introduced the theme “Be More” this year. What does it mean to you and the company?
A: “Be More” is more than just a slogan—it’s a mindset. It’s about continuously pushing ourselves beyond expectations, improving in every aspect of our work, and striving for excellence. Whether it’s in guest service, leadership, or personal development, we want to encourage everyone to take that extra step. It’s a powerful message, and I hope it resonates with each member of our team.
Q: Finally, what message would you like to share with your team as you head into the new year?
A: 2024 was an incredible year, but I truly believe the best is yet to come. We’ve proven that with passion, hard work, and teamwork, there are no limits to what we can achieve. And in 2025 we are carrying that momentum forward, embrace new challenges, and continue to create something extraordinary together.
Together, I’m confident that we will continue to achieve even bigger things. 2024 was amazing, but the best is yet to come!
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a Glance
We are more than 2000 hospitality experts, creating memorable experiences for our guests each day and setting the stage for our employees to succeed, while serving the communities in which we operate. Our vision is "Building Dreams: One Property at a Time."
We are AHG
This vision guides us in all our operations. With each added hotel, we add value to the lives of people, contribute to the development of the community, and foster economic growth for our stakeholders.
HOSPITALITY BRANDS, SERVICES & EXPERIENCES
15+ RESTAURANTS
26+ MEETING ROOMS
7 SPAS
9 FITNESS FACILITIES
MARCH / APRIL EVENT
March
20 21
3 4 5
March March
April April March
International Women's Day
Novruz Festival
Carmen by The Barcelona Flamenco Ballet (BFB)
The Barcelona Flamenco Ballet (BFB) brings a new perspective to the legendary myth of Carmen in its latest project.
Moving beyond the traditional concept to which the work has historically been attributed, it adapts to the realities of modern society. The performance will take place on March 3 at 20:00 at the Heydar Aliyev Center.
Blue - English Boy Band
Blue is an English boy band that set records with 7.9 million copies sold worldwide. Their most famous songs include "One Love,“ "All Rise," and "Guilty." Their solo concert will take place on March 4 at 20:00 at Heydar Aliyev Palace.
Sila Gencoglu
Turkish singer Sila Gencoglu has created many hit songs throughout her career. "Yan Benimle", "Yabancı", and "Afitap" are among them. The concert will take place at Baku Congress Center on April 5 at 20:00.
Frida Flamenco Theater
On April 14, at 20:00, the legendary performance "Frida," staged by the world-renowned Flamenco Theater "Fabrica de Tabaco" as part of its 15th anniversary tour, will be presented on the stage of the Opera Studio in Baku.
EVENT CALENDAR
The Spirit of Ramadan
A Time for Reflection and Giving
Ramadan is one of the holiest months in the Islamic calendar, observed by millions around the world. It is a time of fasting, prayer, and self-reflection. From sunrise to sunset, Muslims abstain from food and drink, focusing instead on spiritual growth, gratitude, and acts of kindness.
Beyond fasting, Ramadan is a time of deep connection—families gather for iftar, the meal that breaks the fast, while communities come together to support those in need. The month encourages generosity, with many donating to charity and helping the less fortunate.
As the month concludes, the joyous celebration of Eid al-Fitr marks the end of fasting, bringing with it festive meals, new clothes, and heartfelt greetings. Ramadan is more than just abstaining from food - it is a journey of self-discipline, renewal, and compassion.
Experience the flavors of Iftar this Ramadan with us! Special Iftar menus await you at our hotels for unforgettable moments.
Her moment, her story
Women's Day
March 8th is more than just a date
It's a global celebration of strength, resilience, and the unstoppable power of women. International Women's Day is a moment to recognize the incredible achievements of women in every field, from science and business to art and activism. It's also a day to reflect on the journey toward gender equality and the steps we must still take.
Across the world, people honor the women in their lives— mothers, sisters, daughters, friends, and colleagues—by expressing appreciation and gratitude. Whether through heartfelt messages, flowers, or acts of kindness, March 8th is a chance to uplift and support the women who inspire us daily.
But beyond the celebrations, this day carries deep historical roots.
Born from labor movements in the early 20th century, International Women’s Day emerged as a powerful call for fair working conditions, voting rights, and equal opportunities. Over the decades, it has evolved into a global movement, sparking conversations, activism, and progress toward a more inclusive world.
Celebrations take many forms, from vibrant rallies and thought-provoking discussions to cultural events and social media campaigns amplifying women's voices.
In some countries, it's even a public holiday, while in others, it's a time for reflection and action. One beloved tradition is the gifting of flowers—mimosas, roses, or tulips—as a symbol of appreciation and solidarity.
Yet, while we celebrate the progress, we cannot ignore the challenges that remain—pay gaps, discrimination, and the underrepresentation of women in leadership roles. March 8th is not just about recognition; it’s a rallying cry for continued action, awareness, and commitment to building a future where every woman has the opportunity to thrive.
So, as we mark this day, let's go beyond words. Let’s champion women’s voices, support their dreams, and work together toward a world that truly values and uplifts every woman.
Make the Most of March 8
Celebrate the elegance and strength of women at Sheraton Intourist Baku Hotel and The Merchant Baku. Experience a day filled with specially curated moments, exquisite flavors, and unforgettable memories.
Novruz Holiday
Azerbaijan's Unique and Traditional Celebration
Novruz is one of Azerbaijan's oldest and most beloved holidays. Meaning "new day," Novruz marks the arrival of spring and the awakening of nature. This holiday is not just the beginning of a new year but also a celebration of national values, unity, and hospitality.
Key Elements of Novruz: Welcome the beauty of spring
AZERBAIJAN’S SPECIAL HOLIDAY
Novruz is a deeply rooted national holiday in Azerbaijan. It reflects our cultural heritage, love for nature, and family values. For every Azerbaijani, Novruz symbolizes harmony with nature, renewal, and the importance of togetherness.
THE IMPORTANCE OF FIRE
Fire holds a special symbolic meaning in Novruz. It represents purification, energy, and the renewal of the soul. Jumping over bonfires during the pre-Novruz Tuesdays (Çərşənbələr) symbolizes leaving behind negativity and starting the new year with a clean slate. This ancient tradition adds a spiritual depth to the celebration.
SPRING EQUINOX
Novruz coincides with the spring equinox, symbolizing balance and the beginning of renewal in nature. It’s a time to spend with family, reflect on the past, and look to the future with hope.
TRADITIONAL FOODS
Festive tables hold great significance during Novruz. Dishes like plov, shekerbura, pakhlava, and nut-filled qutab are an essential part of the celebration. Each table symbolizes abundance, prosperity, and happiness.
FESTIVE ACTIVITIES
Novruz features traditional dances, songs, egg painting, and other cultural games. The samani (sprouted wheat), as a symbol of renewal, life, and fertility, takes center stage on festive tables.
UNITY AND HOSPITALITY
Novruz brings people together. Families, friends, and neighbors share meals, open their doors, and extend warm wishes to one another. This time of year showcases the highest level of Azerbaijani hospitality.
Step into the festive spirit with beautifully themed sweets and vibrant decorations at The Market, Baku Marriott Hotel Boulevard. A celebration of tradition and taste awaits! Feel the spirit of Novruz at Sheraton Baku Intourist and Courtyard Baku! Celebrate the arrival of spring with us – delicious feasts, joyful moments, and an unforgettable festive atmosphere await you!
Marriott: A Global Hospitality Empire
Let's take a look together at the history of the creation of the Marriott brand.
Marriott International was founded in 1927 by J. Willard and Alice Marriott as a small root beer and lemonade stand in Washington, D.C. Over time, this small business grew into one of the world's largest hotel chains.
Today, Marriott International operates in over 139 countries, with more than 8,700 hotels and over 30 different brands. Its portfolio includes renowned hotel brands such as The Ritz-Carlton, St. Regis, JW Marriott, W Hotels, Edition, Sheraton, Le Méridien, Westin, Autograph Collection, and Tribute Portfolio.
Marriott Bonvoy is one of the world's largest travel loyalty programs, boasting over 180 million members. The program offers members benefits such as free nights, exclusive event access, and VIP services.
Marriott is also among the brands planning to open the first-ever hotel in space. In collaboration with NASA and other space organizations, the brand is exploring the potential for luxury accommodations in orbit.
By 2025, Marriott aims to completely eliminate plastic straws and single-use plastic shampoo bottles. The company is also investing in innovative technologies to reduce energy consumption and minimize its carbon footprint. As part of its philanthropic initiatives, Marriott has launched the "Room That Runs on Love" project, where all revenue from this special room is donated to various charitable organizations.
One of Marriott's most remarkable properties, JW Marriott Marquis Dubai, stands at 355 meters, making it one of the tallest hotels in the world. The Ritz-Carlton Maldives, Fari Islands offers a luxury island experience in the crystal-clear waters of the Indian Ocean. W Barcelona is known for its unique architectural design and breathtaking Mediterranean views, while St. Regis New York remains a symbol of classic luxury.
Marriott Bonvoy has an exclusive partnership with Formula 1, offering racing enthusiasts unforgettable experiences, including VIP grandstand access, exclusive paddock tours, and meet-and-greet opportunities with drivers.
BUILDING DREAMS, ONE PROPERTY AT
A TIME
Baku Marriott Hotel Boulevard
Baku Marriott Hotel Boulevard is one of the largest hotels in the Caucasus.
Wonderful Hospitality. Always.
Opened in 2015
This hotel is the perfect destination for relaxation and unforgettable moments.
Opened in 2015, Baku Marriott Hotel Boulevard offers a unique experience with its modern architecture and stunning views of the Caspian Sea.
The hotel is not just a place for relaxation but also ideal for various purposes, including wedding photoshoots. With its spacious and well-designed interiors, natural lighting, and breathtaking sea views, the hotel is one of the most popular choices for wedding photography.
It provides the perfect setting to make every shot special and memorable.
Additionally, the Tagiyev Room is an excellent choice for large events, meetings, and corporate gatherings. With its thoughtful design, state-of-the-art facilities, and spacious layout, this ballroom is ideal for hosting grand conferences or celebrations.
The hotel also features 12 conference rooms, each equipped with modern facilities, making it a suitable choice for business meetings, workshops, and events.
With 813 rooms,
Baku Marriott Hotel Boulevard offers a variety of options for guests, ensuring comfort and convenience for every stay. Additionally, the hotel provides 277 parking spaces, ensuring ease of access for all guests and visitors. For those seeking relaxation, the hotel offers a fully equipped fitness center and a pool. Personal trainers are available to create customized workout programs and support you every step of the way. Unwind in the spa, leave behind the stress of the day, and enjoy a moment of peace and rejuvenation.
Your Home by the Sea
Baku Marriott Hotel Boulevard
offers a unique experience with its modern architecture and stunning views of the Caspian Sea.
Baku Marriott Hotel Boulevard is also renowned for its popular restaurants.
The hotel's restaurants serve delicious Asian and Indian dishes alongside authentic local and international cuisine, all in a welcoming atmosphere.
White City Restaurant and Black City Lounge are guest favorites, each offering a unique ambiance and diverse menus. Whether you're looking for a fine dining experience or a cozy spot to relax with friends, these restaurants are guaranteed to exceed your expectations.
For the latest activities and exclusive offers, scan the QR code.
Furthermore, the hotel has received several prestigious awards and certifications:
Named Azerbaijan's Leading Conference Hotel from 2020 to 2023.
Awarded the 5-star certificate by "LiYu."
Recipient of The Green Key certificate for sustainable and eco-friendly practices.
Promotes guest room recycling, showcasing its commitment to environmental responsibility. With every detail carefully considered to provide a welcoming experience, Baku Marriott Hotel Boulevard invites you to create unforgettable memories and enjoy a truly remarkable stay!
Courtyard by Marriott Baku
Passion Moves Us Forward
Baku is a unique city where the echoes of ancient history meet the pulse of the modern world. For those looking to match this dynamic rhythm, Courtyard by Marriott Baku offers an unexpected blend of comfort, perfect for both business trips and leisurely escapes.
The story of the hotel begins the moment you step through its doors. The subtle harmony of simplicity and elegance is reflected in every detail: cozy furnishings, soft tones, and the warm smiles that greet you. It’s as if you’ve found “a home away from home” in the heart of the city.
Much like Baku itself, Courtyard is multifaceted. Start your morning with productive meetings in its spacious, fully equipped meeting rooms, where modern technology and comfortable settings create the ideal space for business discussions and presentations.
What makes Courtyard by Marriott Baku truly special, however, is not just its comfort and service but its location.
Nestled in the city center, it places you at the crossroads of history and modernity: the ancient walls of Icherisheher on one side, the vibrant seaside boulevard and business hubs on the other. At every turn, the hotel presents you with a piece of Baku to treasure.
Every journey has its own story. Courtyard by Marriott Baku promises to turn these stories into cherished memories. Who knows? The beginning of your next adventure might just be written here…
For dining, Besh Gastropub offers a delightful international menu designed to captivate your taste buds. Every dish and beverage is carefully crafted to please every palate, creating a memorable dining experience in an inviting and stylish setting.
Where business meets leisure
Besh Gastropub
Besh, a world gastro pub, is a place to relax, unwind, and connect.
By midday, savor an exceptional gourmet experience at the hotel’s central restaurant or indulge in international cuisine at Besh Gastropub. This vibrant venue is known for its diverse menu, offering a mix of flavors from around the world. Whether you're enjoying an expertly crafted cocktail, a cup of exceptional coffee, or a leisurely meal, Besh Gastropub is the perfect spot for both business and leisure guests.
The menu features renowned pub & bistro staples from the U.S., U.K., Italy, and France, enhanced with a touch of local cuisine.
Designed for travelers seeking homey comforts and locals looking to socialize, Besh Gastropub provides a relaxed and welcoming ambiance.
Breakfast focuses on freshness, local sourcing, and tradition, offering simple yet exciting flavors that cater to all appetites. The menu is thoughtfully categorized into Boards, Bowls, Favorites, Grilled, Local Flavors, and Sweets, ensuring a rich and satisfying dining experience.
Our motto, "MEET COMFORT," embodies BESH’s spirit - a place where people come together in a cozy atmosphere, enjoying an array of comfort food served with warmth.
For the latest activities and exclusive offers, scan the QR code.
Where
Flavors and Comfort Meet
Sheraton Baku Intourist Hotel
Sheraton Baku Intourist
Built on the site of the once-famous "Intourist" hotel, this establishment is now recognized as one of Baku's most prestigious venues. Located along the shores of the Caspian Sea, the hotel offers guests breathtaking views of both the sea and the city.
Let’s take a closer look at the history of Sheraton “Intourist” was one of the first hotels in Baku, which was built in 1934 on Neftchilar Avenue under the leadership of the famous architect Alexey Shchusev.
The hotel’s significance was proven once again when it was registered as a historical monument by the Council of Ministers of the Azerbaijan SSR in 1979.
Hotel quickly became a beloved gathering place for Baku’s elite, including esteemed composers, artists, and poets, for its fine cuisine and the best jazz musicians. The pride of the hotel was a small banquet hall for 40 people, known as the East Hall. Many weddings of well-known people have taken place here, and even today, people still talk about these weddings.
Furthermore, “Intourist” has been featured in popular Azerbaijani films, including the filming of the initial scenes of the “Ulduz” movie (1964) and in “Yol Ehvalati” movie (1980) with a quote that “I owe you an Intourist feast”.
Nostalgic Experiences of Baku
After years, in the beginning of 2000s, due to a strong earthquake which caused great damage to the hotel, it was completely deconstructed. In the spring of 2015, on the initiative of Absheron Hotel Group, the process of the return of the “Intourist” legend began, and built on the basis of the Shchusev’s project, again decorated the capital of Azerbaijan. The new hotel was built very close to the place of the “Old Intourist”. The decision was made to rebrand the hotel as the Sheraton Baku Intourist, emphasizing the significance of its rich history.
Interestingly, the hotel's tasteful and creative interior is specially designed to evoke the nostalgia of the past while providing modern comfort. In particular, the Library Hall is a unique venue for business meetings and events. Along with the beautiful city view, this hall’s serene and inspiring atmosphere makes every event memorable.
Abakuz Restaurant
For food enthusiasts, Abakuz Restaurant is a true paradise! The finest dishes of local and international cuisine are prepared here with the masterful touch of expert chefs. At Abakuz, carefully dishes from CIS cuisine are also offered.
The menu consists of fresh and high-quality ingredients, and its presentations delight both the eyes and the palate. With its elegant interior, Abakuz is an ideal choice for both family meals and business gatherings.
For the latest activities and exclusive offers, scan the QR code.
Unwind, refresh, and revive
SPA & GYM
Additionally, the hotel offers spa and gym facilities to ensure guest comfort. The spa center is a haven of relaxation with treatments that rejuvenate both body and soul. The gym, equipped with the latest equipment, is the perfect space for those who love a healthy lifestyle.
Sheraton Baku Intourist Hotel is not just a hotel; it offers a unique experience that connects the past with the future and makes every moment special. Witness history and enjoy the taste of modern luxury!
Events in Sheraton Baku
Celebrate Birthday Party
In addition, Sheraton Baku Intourist Hotel is the perfect location to celebrate your birthdays! With its scenic and spacious private dining rooms, you can enjoy an unforgettable day with your loved ones. To make your celebration even more special, we provide a complimentary birthday cake as a gift to the birthday person. The cake’s design can be customized according to your preferences, ensuring your celebration is as unique as you are. A minimum of 10 guests is required for the birthday cake offer, and reservations must be made at least 2 days in advance.
As an exclusive birthday offer, guests celebrating their special day at our hotel will receive a discount equivalent to their age! Celebrate your birthday in style, surrounded by elegance and a breathtaking ambiance that only Sheraton Baku Intourist Hotel can offer.
Let us make your birthday an extraordinary and memorable experience, filled with joy, warmth, and unforgettable moments!
Your moments, our venue unforgettable every time.
Intourist Hotel
Wedding and Engagement Ceremonies
Additionally, the engagement and wedding ceremonies held in the highly popular Terrace Room are truly noteworthy. Each event has garnered great interest and high demand from people. The terrace of these rooms is especially admired for its stunning views. The Terrace Room is also frequently used for photoshoots. Let’s take a closer look at some of the magnificent events hosted here.
The Merchant Baku
Timeless style like never before
Did you know that
The Merchant Baku is not just a hotel but a true symbol of elegance and sophistication?
Located in the very heart of the city, just steps away from the capital's main attractions and business centers, this magnificent property breathes new life into a historic building. With its prime location, guests can easily explore the city's cultural treasures while conveniently attending business meetings.
Each room is a masterpiece of design, telling its own story. Spacious and refined, these rooms seamlessly combine classic style with modern details. The highlight? The terrace rooms, where you can enjoy the tranquility of the city and admire Baku's iconic skyline.
Watching the sunrise from your private terrace becomes a memory that stays with you long after your visit.
With rich decor, plush bedding, and state-of-the-art technology, every element is designed to provide an unparalleled experience for guests.
The Merchant Baku is considered a fashionable hotel, making it an ideal venue for hosting various stylish and sophisticated events. Its elegant ambiance and versatile spaces create the perfect setting for fashion-forward gatherings, including exclusive runway shows, cocktail receptions, and creative workshops. Additionally, it is an excellent choice for community-oriented events, such as book clubs, art discussions, and networking sessions, offering a cozy yet refined atmosphere that fosters connection and inspiration.
Latitude & Longitude Bar Lounge
At the heart of the hotel lies the vibrant Latitude & Longitude Bar Lounge. This elegant venue captivates you with its warm ambiance and is renowned for its signature cocktails and classic drinks. Whether you're relaxing with friends, attending a business meeting, or enjoying live music in the evening, Latitude & Longitude Bar Lounge provides the perfect setting. Its cozy lighting and sophisticated design make every moment spent there truly special.
The hotel's restaurant takes dining to an art form. Offering the finest examples of local and international cuisine, the restaurant stands out with dishes prepared from fresh ingredients and presented with creative flair.
Expert chefs transform every meal into a harmonious blend of flavor and aesthetics, delighting both the palate and the eyes.
For the latest activities and exclusive offers, scan the QR code.
ART GALLERY Boutique Hotel
ART OF hospitality
Art Gallery Boutique Hotel
Where every stay feels like an artistic journey
Art Gallery Hotel is a unique destination that will take you into a different world at every step.
Located in the heart of Baku in a historic building, this hotel is not just a place to stay but a perfect choice to experience art and culture.Our hotel, built in 1909, stands as a testament to the history of Baku. Every stone carries the essence of the past, reflecting the timeless charm of a city that has witnessed countless stories.
As you step inside, you'll be embraced by the nostalgic atmosphere of Baku, where very corner whispers tales of its rich heritage. Its central location ensures maximum convenience for guests, whether they are visiting for leisure or business.
The hotel features 30 rooms, each adorned with a unique painting, offering guests both comfort and the inspiring touch of art.
The corridors are filled with extraordinary works by renowned artists, creating a gallery-like ambiance that captivates visitors.
Art Gallery Hotel also stands out with its two distinct restaurants: Sattart, Artist.
Artist Restaurant: Where Gastronomy Meets Art
The newly redesigned "Artist" Restaurant invites you to experience the harmony of art and flavor. Located in a glass atrium, the restaurant stands out with its unique atmosphere created by natural light. The space is further enhanced by the “Spannungsfeld” Female Figure sculpture by renowned artist Julian Voss-Andreae, offering guests a visual delight.
The menu is more than just food – it’s a "Gallery of Global Flavors." Inspired by cuisines from around the world, it features creative dishes and drinks. Our chefs turn every dish into a masterpiece, while our bartenders craft drinks into unique experiences. Whether it’s a special occasion or a casual evening, Artist Restaurant delivers unforgettable moments filled with flavor, creativity, and inspiration.
It is interesting that Sattart Café is named after the Azerbaijani painter Sattar Bahlulzadeh. This is the perfect spot to relax, savor your favorite drink, or enjoy a quiet moment with a book.
Here, you’ll not only stay but also immerse yourself in the essence of art and creativity. Art Hotel is a place that promises inspiration, comfort, and unforgettable memories at every moment. We look forward to welcoming you to this unique experience!
Arts in Art Gallery
Visiting an art gallery is always an inspiring and reflective experience, especially when surrounded by works that speak volumes about culture, nature, and human emotion.
At the Art Gallery Hotel, you can find yourself captivated by the striking beauty of Leyla Aliyeva’s Caucasian Leopard. This artwork not only highlights the majestic creature native to the Caucasus but also symbolizes strength and grace, evoking a deep respect for nature’s wonders.
In another corner, Anar Hüseynzade’s Tale of Absheron tells the story of the Absheron Peninsula, weaving history and culture into a tapestry of colors and forms that transport viewers to a land rich in heritage.
Meanwhile, Irina Eldarova’s Right Direction offers an introspective journey—a call to embrace inner confidence and the quest for the right path, reflecting a universal theme of personal growth.
Sattar Bahlulzada’s masterpieces ground the collection in Azerbaijan’s artistic legacy, blending traditional motifs with contemporary insight, and offering a deeper understanding of the country's evolving artistic identity.
TALE OF ABSHERON, ANAR HUSEYNZADE
CAUCASIAN LEOPARD, LEYLA ALIYEVA
RIGHT DIRECTION, IRINA ELDAROVA
PARK CHALET HOTEL
For those seeking an intimate and inviting atmosphere, Park Chalet Hotel is the perfect destination. With 164 beautifully designed rooms, guests can enjoy a tranquil and stylish setting that feels like home while offering all the luxuries of a world-class resort.
At the heart of the hotel is Aspen Grill, a charming restaurant serving an exceptional selection of international and local dishes, perfect for savoring by the fireplace.
After dinner, Aspen Bar is the ideal spot for a nightcap, while Mocca Café provides a cozy setting for coffee and light bites.
For relaxation, the spa is a haven of tranquility, offering a variety of treatments to restore balance and well-being. Guests can also take a dip in the indoor pool, or keep up with their fitness routine at the modern gym.
Families will find the Kids Club a delightful addition, ensuring that younger guests are entertained with engaging activities. For business travelers, a fully equipped business center provides a quiet space for productivity amidst the serene mountain setting.
Cozy mountain charm with modern comfort Escape The Ordinary
Whether you're in search of a peaceful retreat or a luxurious mountain adventure, Park Chalet Hotel delivers an experience that is both welcoming and refined, making it the perfect escape for travelers seeking elegance and comfort in the heart of Shahdag.
Pik Palace Hotel
Luxury at its
A sanctuary of refinement and indulgence, Pik Palace Hotel is the pinnacle of luxury for those who appreciate sophisticated hospitality.
With 171 exquisitely designed rooms, guests are immersed in comfort, surrounded by stunning mountain views and interiors that exude timeless elegance.
For those looking to unwind, outdoor and indoor pools offer a tranquil escape, while the full-service spa provides rejuvenating treatments that soothe the body and mind.
Fitness enthusiasts can enjoy a stateof-the-art gym, and for those who prefer relaxation, the hotel’s cozy lounges and panoramic terraces offer an idyllic retreat.
Peak
Dining at Pik Palace is an experience in itself. Alpina Restaurant sets the stage for gourmet cuisine in a refined setting, while Terraza Restaurant allows guests to savor exquisite dishes in the open air. Chocolate Café is a delightful stop for those with a sweet tooth, and the Pik Lounge and Pool Bar create the perfect ambiance for socializing over signature cocktails.
For families, the Kids Club ensures little guests have an engaging and fun-filled stay. Meanwhile, the Ski Shop offers convenient rentals for those eager to hit the slopes, and the Winter Market presents a charming selection of souvenirs and gifts to bring home a piece of Shahdag.
Whether visiting for leisure or business, Pik Palace Hotel offers a seamless blend of luxury and adventure, making every moment an unforgettable experience
Refined escape, endless adventure
Summer Adventures in Shahdag
Shahdag transforms into a vibrant hub of outdoor activities during he summer, catering to both thrill-seekers and those seeking a tranquil retreat. Here are some of the exhilarating experiences awaiting you:
PARAGLIDING: Soar above the stunning landscapes and enjoy a bird'seye view of the majestic mountains.
ZIP-LINE: Feel the adrenaline rush as you glide across vast expanses, taking in panoramic views of the region.
SHAHDAG COASTER: Experience the thrill of this mountain coaster, winding through scenic routes that promise excitement at every turn.
HORSEBACK RIDING: Explore the serene trails on horseback, immersing yourself in nature's tranquility.
QUAD AND BUGGY TOURS: Navigate rugged terrains on a quad bike or buggy, perfect for adventure enthusiasts.
MOUNTAIN BIKING: Challenge yourself with various trails that cater to all skill levels, offering both excitement and breathtaking views.
HIKING AND TREKKING: Discover the rich flora and fauna of Shahdag through guided hikes, ranging from leisurely walks to more strenuous treks.
ARCHERY AND SHOOTING: Test your skills with archery sessions or shooting experiences, suitable for both beginners and seasoned enthusiasts.
CAMPING: Spend a night under the stars with camping options that bring you closer to nature.
SWIMMING IN THE LAKE: Cool off with a refreshing swim in the pristine mountain lakes, a perfect way to relax and rejuvenate.
For families, Shahdag offers a range of kid-friendly activities, including adventure parks, trampoline towers, and electric car rides, ensuring that visitors of all ages have a memorable experience.
Academy of Future
What is "Addımla"?
The "Addımla" program by Absheron Hotel Group is a testament to our commitment to Corporate Social Responsibility. This initiative aims to unlock hidden potential in various regions of Azerbaijan, addressing the challenges of an underutilized talent pool and limited interest in hospitality careers.
By offering comprehensive training, internships, and job placement, "Addımla!" aspires to transform individuals' lives while fueling the growth of the hospitality industry. Through education, mentorship, and opportunities, we're creating a brighter, more inclusive future for both aspiring professionals and the communities they serve.
The first phase graduates have now started their careers, marking the beginning of the program. With four phases in total, we have seen significant progress to this day. Already, the first phase participants have successfully entered the workforce!
Interesting facts in Hospitality
Let’s dive into the undeniable benefits of digital check-ins and explore why this trend is reshaping the hospitality industry:
1. Speedy Arrivals: No More Waiting in Line
Imagine arriving at your hotel after a long flight and skipping the front desk entirely. With digital check-ins, guests can bypass the usual wait and head straight to their rooms. This is especially a game-changer for late-night arrivals or those rushing to make a meeting—saving time and hassle from the very beginning.
2. Ultimate Convenience at Your Fingertips
Digital check-in puts the power back in the hands of the guest. Whether through a mobile app or self-service kiosk, travelers can check in, choose room preferences, and even unlock their room with just a few taps on their phone. It’s a seamless experience that eliminates the need for unnecessary human interaction, streamlining the entire arrival process.
3. 24/7 Flexibility: Check-In Whenever You Want
No more racing against a traditional check-in time. With automation, guests can arrive at any hour of the day or night and still enjoy a smooth check-in experience. Late flight? No problem. This 24/7 flexibility allows for much-needed peace of mind for modern travelers with irregular schedules.
4. A Personalized Experience, Tailored Just for You
Want your room at a specific temperature or perhaps extra pillows on the bed? Digital check-in systems often allow guests to customize their preferences in advance, ensuring that the room is ready exactly how you like it. In fact, many systems can even remember your preferences from past stays—talk about a VIP experience!
5. Operational Efficiency for Hotels
For hotels, going digital means less reliance on front desk staff, which cuts down on labor costs and allows staff to focus on delivering exceptional guest service in other areas. This streamlined process not only improves the hotel’s efficiency but also makes for a smoother, faster stay for guests. It’s a win-win situation.
6. A Greener Approach to Travel
In today’s eco-conscious world, digital check-ins offer an environmentally friendly alternative. By eliminating the need for printed forms, key cards, and other paper materials, hotels reduce waste, helping guests feel better about their carbon footprint while enjoying a modern stay.
7. Happier Guests, More Satisfied Stays
Guests are increasingly drawn to the convenience and simplicity of digital check-in. It offers them more control over their experience, and with less waiting around, overall satisfaction tends to soar. As the world becomes more tech-savvy, this innovative feature is quickly becoming a standard expectation for travelers looking for an efficient, hassle-free hotel experience
Let's talk about Tourism Statistics in Azerbaijan.
Tourism Statistics:
Visitor Numbers:
2024 was a record-breaking year after the pandemic. In terms of arrivals, we saw a 26% increase compared to 2023. The top 10 countries were Russia, Turkey, India, Iran, Georgia, Saudi Arabia, Kazakhstan, Pakistan, UAE, and Uzbekistan. tourism.gov.az
Economic Impact:
The travel and tourism sector is a significant contributor to Azerbaijan's economy. In 2023, jobs supported by travel and tourism grew by almost 13%, reaching 390,000, accounting for nearly one in 12 jobs across the country. wttc.org
Interesting Facts:
Land of Fire:
Azerbaijan is often referred to as the "Land of Fire" due to its rich history of natural gas vents that have been burning for millennia. This phenomenon is notably observed at sites like the Ateshgah Fire Temple and Yanardag ("Burning Mountain"). holidify.com
Mud Volcanoes:
The country is home to more than half of the world's mud volcanoes, with over 350 located within its territory. These geological wonders attract numerous visitors annually. holidify.com
Cultural Heritage:
In December 2024, UNESCO recognized Azerbaijan's traditional tandir bread by adding it to the list of Intangible Cultural Heritage of Humanity. This highlights the country's rich culinary traditions. cntraveler.com
Baku's Blend of Old and New:
The capital city, Baku, showcases a unique blend of ancient and modern architecture. The Walled City of Baku, along with the Shirvanshah's Palace and Maiden Tower, are UNESCO World Heritage sites that stand in contrast to modern structures like the Flame Towers.
Credits
ART DIRECTORS
NURAY HUSEYNZADE, NARMIN HANIFAYEVA
AUTHORS
NURAY YAHYAZADA, NARMIN NAJAFOVA, FIDAN MEHDIYEVA
GRAPHIC DESIGNER
FATIMA MURADBAYLI
PHOTOGRAPHERS
ANAR GURBANOV, ANTON SMAGIN, ALEXEY KUTELEV, TEYMUR MAMMADOV, JOE CHUA AGDEPPA, FATIMA MURADBAYLI
PHOTO RESOURCES
IMAGE COURTESY OF SHUTTERSTOCK
IMAGE COURTESY OF ENVATO
IMAGE COURTESY OF PEXELS
