AGUSTÍN ZAVALA GUERRERO

(477) 6474810 ● Mexico City ● a.pizeno@outlook.com

Marketing Manager with 4+ years of experience in the segments of Project Management and Experiential Advertising. I haved worked with an extensive portfolio of local and national brands, mostly in the recreational industry.

Experience

THE PEOPLE BEHIND

Brand Manager

ERIZO LISO · DELOREAN

November 2021 – May 2022 o Tasks consisted in the leading of the creative identity and its construction, as well as the supervision of the marketing team and the logistics for the aperture of this two places.

▪ Brand Management of two different venues that were inside the company’s portfolio, which includes a seafood restaurant, Erizo, and a social club, Delorean.

Key Achivements:

• Helped minimize our contractor’s construction costs by 20% within eleven months of my hire date from switching construction company services.

• Managed a re-engineering project to improve and consolidate the process of deadlines for 2 departments, eliminating any lastminute stress when preparing for partner meetings that led to 15% increase in productivity.

Brand Assistant

BUENAVISTA BUENAVISTA · PANIC BOTANIC MASARYK

April 2021 – October 2021 o The functions were the coordination of the online team to arrange the monthly events and activations; as well to evaluate ongoing market fundamentals and potential equipment and sponsorships.

▪ Control and communication with suppliers, partners, and sponsors for the correct direction, both digital and face-to-face, of a Mexican themed bar, Buenavista, and a social club, Panic Botanic.

Key Achivements:

• Got a promotion to Brand Manager with only 6 months of entering the company.

Gaspa

Brand Manager - Freelancer

GASPA TERRA · GASPA ESTADIO

June 2022 – July 2023 o Coordination of the creative team to arrange the RP efforts and upgrade the general equity of the venues. o Direction of social media campaigns to create an impact in the city and upgrade our image.

▪ Project Management of two different social clubs, leading the logistics and communication with suppliers, partners, and sponsors for the correct brand administration.

Key Achivements:

• Developed and maintain content strategy in support of brand positioning objectives via the creation of more than 100 animated flyers, 120 posts and the insertion in two platforms with its respective opening strategy.

• Build Relationships with 5 other companies, and planned 20+ events which drove sales and improved brand recognition within the second semester.

• Got a promotion in the third quarter of the year that I worked in here.

Ubr

Business Assistant July 2020 - March 2021

Universidad De Bienes Ra Ces

▪ Administration and attention to different brands in the companie’s portfolio.

o Support to the everyday tasks that the marketing manager had regarding presentations and events o Development of campaigns and control of social media accounts and digital strategies.

Key Achivements:

• Development of B2B marketing campaign that resulted in 5 new alliances with companies in the same industry as ours.

EDUCATION

La Salle Bajío | Bachelor of Business in Strategic Marketing - 2023

● President, Media Club;

UDEMY | Certification in Project Management - 2022

Escuela de Cine de León | Diploma Curse in Audiovisual Production - 2020

LANGUAGES

Spanish – Native │ English – Full Professional Proficiency │ German – Limited Working Proficiency