September 2019(vol.287)

The Monthly Magazine of Korean Agriculture & Food

September 2019 vol.287

Fresh & Sweet Korean

Special

Into The Farm

Win-Win

Hansik Shown on Media

Infinite Transformation of Korean Rice

Boseong Kiwis, The Pride of Korean Kiwis

The Global Consumer Healthcare

by Korean Fermented Herbal Tea

Healthy Fast Food, ‘Bap Burger’

September 2019 vol.287

CONTENTS

COVER Among many varieties of Korean grapes, Campbell Early, Shine Muscat, and Kyoho are the most wellknown. Campbell Early and Kyoho are in the family of black grapes, whereas the Shine Muscat grapes are green. All three are steadily exported abroad.

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Export Story

18

Special

20

14

24

Into The Farm

Win-Win The Global Consumer Healthcare

by Korean Fermented Herbal Tea

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High-Quality Korean Kiwis Produced in Wonderful Natural Environment

Infinite Transformation of Korean Rice

Cover Stor y

Photo Story Visit the Hansik Culture Center Where You Can Experience a Variety of Korean Dishes

Well-being Food High-Quality Premium Cabbages Captivating Global Consumers

Fell in Love with the Sweetness of Korean Grapes

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09

10

11

Campbell Early, the Dominator of Korean Grapes

Shine Muscat, a Loyal Steady Seller of Export

Kyoho, the King of Grapes

Immerse Yourself in the Charm of Korean Wine!

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0967 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

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CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division)

CONTENTS

September 2019 vol.287

EDITORS Lee Young-ju REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr)

Hansik Story

Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)

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Tamura Yoshihiro (JAPANESE)

K-Food Recipe Beoseotjeongol(Mushroom Hotpot)

Park Seo-ran (CHINESE)

EDITORIAL BOARD BEIJING Chung Yeon-su 86-10-6410-6120 (beijingat@at.or.kr)

36

Hansik Shown on Media Healthy Fast Food, ‘Bap Burger’

SHANGHAI Park Seong-kook 86-21-3256-6325 (shanghaiat@at.or.kr) CHENGDU Seo Byung-kyo 86-28-8283-3376/86 (chengdu@at.or.kr)

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Monthly People Kim jae-mog, Sangju Peach Export Center President

HONGKONG Lee Ji-jae 852-2588-1614/16 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-4-6282-2987 (hanoi@at.or.kr) HOCHIMIN Choi Jung-ki 84-28-3822-7503 (atcenterhcmc@gmail.com)

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BANGKOK Yang Jae-seong 66-2611-2627~9 (bangkok@at.or.kr)

K-Tour Korean Traditional Markets Giving You A Sense of What A Real Charm of Korea is

JAKARTA Lee Seoung-bok 62-21-2995-9032~3 (jakarta@at.or.kr) TOKYO Kim Ho-dong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Oh Dong-hwan 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Kim Kwang-jin 1-516-829-1633 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)

Extras

DUBAI Song Bong-seok 971-4-246-0212 (dubai@at.or.kr) PARIS Kim Min-ho 33-1-4108-6076 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 7-924-007-1528 (chekov@at.or.kr)

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K-Food Big Data The World’s Top 10 Superfoods, Tomato

QINGDAO Kim Boo-young 86-50-6026-0530 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.

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aT Briefing 04

Vietnam

Indonesia

Thailand

China

Ho Chi MIn 10.31~11.3

Jakarta 7.25~28

Bangkok 9.26~29

Shanghai 4.9~11

Japan

USA

France

Tokyo 9.4~5

NY/LA 7.6~7/7.9~10

Paris 6.13~14

The World’s Top 10 Superfoods, Tomato

4 Korea Agrafood

KFo od

The Main Foreign Markets of Korean Tomatoes in 2018

Japan

Big Da ta

USD 13.36m / 4,851tons

Russia

USD 1.35m / 1,068tons

China

USD 1.13m / 921tons

Vietnam

USD 210,000 / 49tons

Hong Kong

USD 170,000 / 73tons

Tomato, which is used as a food ingredient in various dishes such as pasta and sandwiches, is a healthy vegetable that is selected as one of the world’s top 10 superfoods. Lycopene, especially in tomatoes, is known as one of the most effective antioxidants. In fact, frequent tomato consumption may lower the risk of prostate cancer. As tomato calories are only 20kcal per 100g, it is often adopted in healthy-eating plan as well as for diabetes diet. The smart farms and greenhouses in Korea produce about 400,000 tons of tomatoes every year. Because of the hard pulp and high storability, the Korean tomatoes are much admired in the overseas.

The Export Volume of Korean Tomatoes From 2014 to 2018

16.81m USD 13.73m USD

12.59m USD

13.34m USD

13.95m USD

5,538 tons

5,738 tons

5,428 tons

6,334 tons

7,334 tons

2014

2015

2016

2017

2018

September 2019 5

Cover Story

Fell in Love with the Sweetness of

Incredibly Mouth-Watering Grapes Produced in Korea

In the grape producing regions of Korea, it is full of fresh and sweet aroma of grapes. This is because grape harvesting is usually concentrated between July and September. The most typical varieties produced in Korea are Campbell Early, Kyoho, and Shine Muscat, which continues to be exported to other countries. In recent years, Korean wines have also been internationally acclaimed, which was possible thanks to the strict selection of product by farmers, training on quality improvement, and systematic cultivation techniques. Let us now explore the world of delicious Korean grapes!

6 Korea Agrafood

September 2019 7

Cover Story

Campbell Early the Dominator of Korean Grapes Additional Info A green stalk means it’s fresh. Also the white powder on the surface is no any other harmful ingredients but sugar; the more the powder, the sweeter the grapes.

The grapes are the sweetest at the top and gradually taste sour toward the bottom. Try the bottom ones when you are looking for good grapes.

8 Korea Agrafood

The Campbell Early accounts for 60% of the grapes grown in Korea. The annual production is about 210,000 tons with dedicated farming area of 13,000 ha. Unlike foreign grapes which are sweet in general, the Korean Campbell Early allows to experience both sweet and sour flavor at the same time, which is the reason why it is sought after in the overseas market. In addition, this grape is juicy and the skin is easily separated, thus consumed as fresh fruit. The fact that the Campbell Early is rich in vitamins and sugar makes an effective solution for skin care and fatigue recovery. Moreover, the high content of potassium promotes sodium excretion and helps control blood pressure. The polyphenols in purple grape skin and seeds also prevent cancer and aging by removing harmful substances that accumulate in the body.

Shine Muscat a Loyal Steady Seller of Export Additional Info It is recommended to keep the grapes at room temperature for 2-3 days to taste even more delicious Shine Muscat. The sugar content heightens as it is left to ripen at room temperature after picking. For long term storage, wrap it in a kitchen towel and place it in the refrigerator.

The Shine Muscat has yellow-green color unlike purplish Campbell Early and Kyoho, and has a thick and crisp texture. This grape carries a strong grape aroma and is also called as ‘mango grapes’ as it is distinguished by its unique taste of mango flavor when chewed. As it is well known for its high sweetness, the average sugar content reaches 18 to 20 Brix. Although the export price of this variety is about three times higher than that of Kyoho, it can be stored for up to three months at a low temperature and is popular both at home and abroad thanks to its sweet taste. In recent years, the Shine Muscat has been leading the export of Korean grapes through meticulous management of cultivation technology and strict selection process of export volume. The representative cultivation regions of Shine Muscat in Korea include Sangju and Gimcheon, Gyeongsangbuk-do.

September 2019 9

Cover Story

Kyoho the King of Grapes Additional Info When you wash Kyoho, sprinkle a pinch of flour lightly and rinse it after 10 minutes. Then, the harmful residues are removed and washed together so that you can eat them cleanly and safely.

10 Korea Agrafood

With a definition of gigantic peak, ‘Kyoho’ is characterized by large grapes with only one seed inside. This type of grape is regarded as the essence of grapes in Japan owing to its sugar content of 18 Brix and its exceptional flavor. The top quality Kyoho grapes are as large as a small plum with thick but soft skin and sweet flesh. A wealth of nutrients such as minerals, vitamins, calcium, potassium, and iron are contained in Kyoho, which is usually eaten fresh and also used for wines and salad. Above all, this grape is one of the best fruits when it’s presented with meaty dishes, plus a great dessert when served cold peeled without any decoration. A fresh Kyoho should be tightly spaced between the grapes and not separated. Falling grapes when picked up by hand are definitely not fresh which has been left long after the harvest.

Immerse Yourself in the Charm of

Korean Wine!

If you want to try out Korean wines, it is recommended to visit Gwangmyeong Cave located in Gyeonggi-do. In the past, this cave was used for mining gold and silver which has surpassed 5 million visitors after 4 years of opening with an admission fee, making it one of the major tourist attractions in the metropolitan area. Starting with the Seoul Arts Center, many artworks are exhibited in collaboration with numerous artists inside the cave, where light decorations and new media in the dark backgrounds bring something beyond imagination. Although the tunnel was considered as a mere industrial site before transforming itself into a wine cave, there are now more than 170 kinds of Korean wines sold nationwide which is the one and only place where all local wines are gathered and sold. Gwangmyeong Cave is filled with interesting stories related to wine, including the history, the country of origin, glass and festivals, manufacturing process, and labels. The visitors can also taste and purchase excellent quality of domestic wines made from grapes and other specialty fruits across the country. The Korean wine sold in Gwangmyeong Cave has reached the record of 43,000 bottles (10% of Korean wine sales per year) in 2016 alone.

Tip Operating Hours 09:00~18:00 Closed on Mondays Admission Fee: Adults 6,000 won / Teenagers 3,500 won / Children 2,000 won Add: 142 Gahak-ro 85Beon-gil, Gwangmyeong-si, Gyeonggi-do

September 2019 11

Cover Story

Export of the Finest Grape, Shine Muscat Inquiries GOSAN Farming Association Corporation Tel +82-54-533-2525 Fax +82-54-533-2505 Email gosan_yn@naver.com

12 Korea Agrafood

ince the first export of premium grape Shine Muscat to Thailand in 2015, GOSAN Farming Association Corporation is enjoying the high trust from overseas buyers.

This is because only selected optimum products are exported and grapes with high sugar content are produced with strict cultivation technology. The top quality Shine Muscat is drawing more attention as exports are expanded to the world market.

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Pioneering export with high quality grape production GOSAN Farming Association Corporation has exported 108 tons of Shine Muscat in 2018. Since its first

export to Thailand in 2015, the company has expanded its exports to Vietnam, Hong Kong, Malaysia and Singapore in 2016. In the following year, the company has started exporting to China, and established itself as the world’s first-rate Shine Muscat export corporation.

The 75 grape farmers participating in GOSAN Farming Association Corporation export the whole quantity of harvested Shine Muscat abroad.

In 2017, a box of 3 clusters of Shine Muscat was sold at a high price of 80,000 won in China’s luxurious department store which was out of stock in a week after it became popular with local consumers. Most of all,

the taste is superior to Japanese Shine Muscat while the price is relatively low, so the export volume continues to grow.

The Shine Muscat varieties were imported from Japan in 2013, and differentiated cultivation techniques were spread throughout the country; nonetheless, Gosan’s cultivation expertise remained overwhelming.

The grapes were rather light in weight but could maintain the high sugar content of more than 18 Brix on average with meticulous management of cultivation techniques.

A strict export quality control also contributed to the expansion of exports by removing grapes with low commercial value or low sugar content from selection process.

Strict export control for exporting above 18 Brix Gosan’s export method adheres to the high quality high price strategy.

The price is lower than the Japanese products yet the quality is similar or superior. In addition, the export products are carefully selected concerning the sugar content and color, and its outstanding cultivation technology is also expected to overtake Japan in the near future.

At present, the overseas consumers prefer large clusters but are likely to turn to smaller ones in the long term, and the corporation already possesses the cultivation technology to produce such grapes for export. As the overseas buyers are increasing their purchases, cultivation area has been expanded to more than twice the size compared to last year; however, the orders still re-

main high to keep up with demand.

In the long term, the exports are likely to be expanded further to China and the Southeast Asia, as well as the American and Australian market will be developed to achieve the export of USD 10 million within 5 years following the export of 200 tons this year.

Kim Hyung-su, CEO of the GOSAN Farming Association Corporation, said, “Since the excellence of Shine Muscat became widely known, many Thai and Chinese buyers have shown a great interest in our grapes. As the production capacity has been insufficient, we have doubled the production this year compared to last year; yet there is always a shortage of supplies that buyers can demand.

With increasing awareness in the export market, we will continue to work on our exports by improving the production.”

CEO Kim Hyung-su

September 2019 13

Special

Infinite Transformation of Korean Rice Korean Rice Processed Foods Captivate the World

As well-being food consumption is greater than ever around the world, Korean rice processed foods are receiving much attention abroad. In particular, the nutritional excellence of rice has already been proven and is recognized as safe and healthy food by the world. Recently, even the Western countries, whose common staple foods are flour-

14 Korea Agrafood

based, are increasingly drawing interest to the benefits of rice, including the growing consumption of processed foods using rice as an ingredient. In line with this trend, the rice processed foods in Korea is stretching the role not only as a substitute for meals but also as a snack and desserts.

Spotlighted as a Gluten-Free Food According to the Ministry of Agriculture, Food and Rural Affairs(MAFRA), the export of Korean rice processed foods has reached USD 89 million in the last year. This is an increase of 24% compared to USD 72 million in 2017. The items which led such increase were cooked rice, traditional rice cakes, and rice beverages. Thanks to the strong Korean Wave, the exporting countries are also expanding from Japan, Vietnam and China, to the United States and Europe.

An important aspect of European and US exports is that Korean rice processed foods are recognized as gluten-free. Gluten refers to insoluble proteins present in wheat and other cereals which imply that all foods made with flour contain gluten. There are people who should absolutely avoid gluten; those with celiac disease, which causes obesity. People with this disorder are exposed to allergies to gluten consumed through such as wheat and barley. In severe cases, the absorption of the small intestine is delayed, resulting in non-

stop indigestion and diarrhea. Therefore, many of the Westerners who take bread or pasta as a staple, or regularly enjoy cakes, biscuits, and snacks made of flour suffer from celiac disease.

In such circumstances, gluten-free Korean rice processed foods seem appealing to overseas consumers. In response to this interest, The Korea Rice Foodstuffs Association has been participating in GFexpo, the Gluten Free Expo in Italy since 2016.

There will be 8 domestic companies participating this year to promote the excellence of Korean rice processed foods to overseas buyers and consumers.

Cho Sang-hyun, the director of The Korea Rice Foodstuffs Association, said, “In other countries, there is an emerging market for gluten-free or removing certain additives from food. This trend is powerful in the U.S. and Europe. Therefore, we are expanding the export of the goods to these countries beside the existing market.�

The Korea Rice Foodstuffs Association has been participating in GFexpo, the Gluten Free Expo in Italy since 2016. There will be 8 domestic companies participating this year to promote the excellence of Korean rice processed foods to overseas buyers and consumers.

September 2019 15

Special

The Rising Stars of Korean Rice Processed Foods

Tiramisu Cream Tteok from YOUNG UI JUNG Co., Ltd. Young Ui Jung Co., Ltd. is constantly researching to develop new kinds of Korean traditional rice cake. Tiramisu cream tteok is made with Arabica coffee and mascarpone cheese. The combination of soft cheese and tiramisu cream with light coffee aroma inside the chewy glutinous rice cake makes you crave for more. To preserve the freshness of the taste, keep it frozen and defrost it at room temperature before eating.

Tel +82-32-656-9700 www.younguijung.com

Hwayo 25 from HWAYO Co., Ltd. Hwayo’s Hwayo 25 is made of 100% Korean rice and clean water drawn out from Yeoju’s underground bedrock. This alcoholic beverage doesn’t give a hangover; and you can most definitely feel a unique and rich hint of rice. In addition, it uses purely cultured microorganisms during fermentation, so the taste is refreshing with soft gulping.

The final product is completed in the Onggi maturing room after more than 180 days of aging.

Tel +82-31-881-3057 www.hwayo.com

16 Korea Agrafood

The Rising Stars of Korean Rice Processed Foods

Rice & Vegetables Ring from CR Food Inc. CR Food is Korea’s first cereal manufacturer. The product uses 100% Korean grains and vegetables to help consumers eat with a reliable source. In addition, it is designed for comprehensive nutrition and health by adding Korean licorice, astragalus root and red ginseng. It is characterized by using honey and sugar cane without using processed sugar for healthy sweetness.

Tel +82-2-545-3648 www.crfood.co.kr

Five kinds Wild Vegetables of Rice from TAESONG Co., Ltd. Taesong’s Five kinds Wild Vegetables of Rice is cooked in an iron pot, which makes you experience a bowl of perfectly cooked rice. In particular, the Individually Quick Frozen(IQF) method instantly freezes the rice grain to maintain freshly cooked rice for a long time. It is easy to store for a long period of time by refrigeration, and a simple microwave cooking is possible without any tools. The advantage is that it can provide a healthy meal for busy people today.

Tel +82-63-547-2212 www.taesong.kr

September 2019 17

Photo Story

◀ The Hansik Culture

Center holds a ‘cooking class’ to learn and make Korean food is popular for foreigners.

▶ The ‘Korean Food

Culture Experience Zone’ is used as a dining place to eat food made from cooking classes, and other events such as ‘book concerts’ are held.

Visit the Hansik Culture Center Where You Can Experience a Variety of Korean Dishes The Hansik Culture Center, a public institution under the Ministry of Agriculture, Food and Rural Affairs (MAFRA), is a popular Korean food experience space for foreigners. Not only the Korean traditional culture events are held here, but also ‘cooking classes’ where one can learn and make Korean food are available, where the number of visitors is increasing due to the high satisfaction. In fact, the number of foreigners who took cooking classes last year was 6,200 with soaring popularity. Recently, a series of events related to <Korea Agrafood> are also in progress. In addition to the cooking classes, some interesting scenes were captured on camera.

▲ A Japanese student participated in the cooking class is

placing Bulgogi on a bowl. ▶ A Bulgogi cooking class was held on 2 August, which is the

most loved Korean dish among foreigners.

18 Korea Agrafood

▲ The Korean food experts teach the recipes at ‘Korean Food Learning Center’,

which is provided with a clean and safe cooking environment with induction. ▶ You can find various program leaflets operated at the center by the entrance. ▼ You can taste some Korean beverages such as Omija tea and Sikhye(rice

punch).

▶ You can participate in the <Korea Agrafood>

events to receive Korean Food Coupon. ▼The Korean traditional alcoholic beverages includ-

ing plum wine are exhibited and introduced.

September 2019 19

Into The Farm BOSUNGKIWI Farming Association Corporation

Boseong Kiwis, The Pride of Korean Kiwis

韓國産キウイのプライド? 寶城(ボソン)キウイ High-Quality Korean Kiwis Produced in Wonderful Natural Environment

惠まれたの自然環境で生産される高品 質のキウイ

kiwi fruit, or simply kiwi, abounds with dietary fiber, tripling that contained in an apple. It is also believed to help readily consume fat due to its relatively low glycemic index(GI), and prevent fat from being accumulated easily in the body and help weight control. It also contains an ample amount of vitamins and minerals including vitamins C and E, potassium, calcium, and phosphorus. New Zealand is one of countries recognized by many as a main place producing kiwis containing these beneficial elements. Recently, Korea has taken a step forward in producing high-quality kiwis. Korean kiwis are recognized for their quality and now shipped abroad. In Korea, Boseong in Jeollanam-do has emerged as a main kiwi producing region. Boseong is where kiwis were first cultivated in Korea and has thus a long history and tradition of the cultivation of Korean kiwis. In this representing

A

20 Korea Agrafood

キウイの食物纖維の含有量は?リンゴの3倍に達することからわか るように?豊富に含まれている?また?GI(血糖指數)の値も低く? 脂肪を容易に消費することはもちろん?脂肪の蓄積を抑えることか ら?郞重調節にも效果的だ?このほかに?ビタミンC?E?カリウム? カルシウム?リンなどビタミンとミネラルの含有量も高い?このよ うに?樣?な效能をもつキウイの主産地として?多くの人?はニ ュ―ジ―ランドを擧げるが?最近では韓國産キウイも?その品質が 認められ?全世界に輸出されている?韓國産キウイの主産地として は?全羅南道の寶城を外すことはできない?韓國でキウイが最初に 栽培されたという歷史と傳統が息づいている地域であるためだ?韓 國産キウイを全世界に廣げている寶城キウイ營農法人を紹介する?

韓國産キウイの歷史が息づいている寶城

全羅南道の寶城は?1977年にキウイが最初に栽培された場所で? 現在?韓國のキウイの20%がこの地域で生産されている?この場所 で?178の農家が加入している寶城キウイ營農法人は?1991年の設

kiwi producing region, there is BOSUNGKIWI Farming Association Corporation which is in the vanguard of promoting Korean kiwis to the world.

Boseong with Venerable History of Korean Kiwi Boseong in Jeollanam-do is where kiwis were first cultivated in 1977 in Korea, and approximately 20% of total Korean kiwi production is currently produced. The farming association in which 178 kiwi farms participate has been continuously increasing its kiwi output since its establishment in 1991. A total combined kiwi cultivation area of the farms is about 180 ha. The considerable increase in kiwi production in Boseong is attributed to the natural environment propitious to the cultivation of kiwis.

Boseong is blessed with the natural conditions perfect for the kiwi cultivation as it has a lot of sunshine and a mild

立後?繼續的に生産量を擴大している?キウイの栽培面積は180haに 達する?寶城でキウイ生産が大きく擴大した理由は?キウイ栽培に 適した自然環境だ?溫暖な氣候で冷害のリスクが低いことに加え? 日照量の多さ?水はけのよい土壤など?キウイ栽培にこのうえない? 惠まれた自然環境を備えている?近年では?寶城キウイの地理的表示 の登錄を控えている?地理的表示制度は?農産物品質管理法により商 品の品質と知名度?特徵を嗇明する制度で?商標權が保護される?寶 城キウイ營農法人のイ·ジェミン代表理事は?「寶城で最初に?キウ イ栽培を始めたというプライドを持っている?現在?キウイ市場は ゼスプリが獨占しているようだといえるが?味や食感など?韓國産 キウイの品質はそれに勝るとも劣るものではない?今後?地理的表 示が登錄されれば?海外で寶城キウイに對する認知度も高まるもの と期待している?」と述べた?

世界市場で擴大していく寶城キウイ

寶城キウイ營農法人の賣上額は?36億ウォンほどだ?このうち?

September 2019 21

Into The Farm BOSUNGKIWI Farming Association Corporation

In Korea, Boseong in Jeollanam-do has emerged as a main kiwi producing region.

temperature to naturally prevent cold-weather damage, and has a drainable soil. Boseong or Bosung kiwis are scheduled to be registered in a geographical indication system. The geographical indication system is designed to protect a trademark right for a product having a specific geographical origin and ensure the quality, reputation, and characteristics of the product of the origin according to the agricultural products quality control act.

Boseong Kiwis Go Global The farming association rakes in about 3.6 billion won as the total sales, of which 0.3 billion won is from the export.

The export volume is increasing each year after the first export to Japan in 2013. Boseong kiwis are second to none in comparison with Zespri kiwis in terms of taste and texture, and the farming association is inundated with inquiries from overseas buyers. The great quality and taste of Boseong kiwis are actually proved as the sugar contents of green, gold, and red kiwis produced in Boseong are measured at 13.5 to 15, 14 to 16, and 18, respectively, on the brix scale. Even though only about 450 tons of kiwis were produced last year due to a poor harvest, the farming association could still export approximately 95 tons of them to Japan and Malaysia. The farming association is now pouring its efforts to diversify export markets to Taiwan, Hong Kong, and Vietnam. What’s more, it is exporting only kiwis that are up

22 Korea Agrafood

輸出額は3億ウォンほどになるが?2013年の日本への輸出を契機と して?每年增加する傾向にある?ゼスプリと比較すると?むしろ味 と食感がすぐれており?海外のバイヤ―からの問い合わせが殺到し ているためだ?實際に?寶城で栽培されたグリ―ンキウイは?糖度 13.5~15?ゴ―ルドキウイは糖度14~16?レッドキウイは糖度18に 達するほど味もよい?昨年は?作況がよくなく?收穫量が半分程度 に落ちた450トンに止まったが?約95トンを日本とマレ―シアなど へ輸出した?最近では?臺灣?香港?ベトナムなど輸出市場の多樣 化のために努力している?また?國別の農藥のポジティブリスト制 度を遵守し?安全性が確保されたキウイのみを輸出している?イ· ジェミン代表理事は?「國內の生産量が增えるにつれ?早い段階から 輸出に關心を持つようになった?國別の特徵をみると?加工産業が 發達した日本はグリ―ンキウイの輸入が多い?グリ―ンキウイが加 工が最も容易なためだ?東南アジア市場は?糖度が高いキウイを好 み?レッドやゴ―ルドキウイが人氣だ?海外市場別の選好による オ―ダ―メイドのマ―ケティング戰略を通して?寶城キウイのすぐ れた品質を全世界に廣げていきたい?」と述べた?

最高品質に向かう寶城キウイの努力

寶城キウイ營農法人は?「寶城キウイ」という自社ブランドを使用す る?それほど?品質に對するプライドを持っているということだ?最 も神經を使うのが品質の均一化だ?寶城キウイを全世界に廣め?輸出 を擴大するためには品質の均一化が先行しなければならないという判 斷によるものだ?このため?寶城キウイ營農法人は農家を對象とした 栽培敎育を定期的に實施し?專門家のコンサルティングを定期的に受 けている?選別作業にも注力しているが?外觀と大きさ?重さによ

to par in terms of food safety and reliability, satisfying the rigid regulations according to the positive list system(PLS) for each country. Lee jae-min, head of the farming association said that the farming association turned its eyes to the export as the amount of domestic production had increased.

According to the country-by-country analysis made by the farming association, Japan whose processing industry is highly developed imports a relatively large amount of green kiwis, because such kiwis are the easiest ones to be processed. The Southeast Asian region prefers red or gold kiwis because local consumers like sweeter kiwis. He added, “We will continue to promote Boseong kiwis to consumers all around the world by applying a marketing strategy customized to the preference of each foreign market.”

Efforts towards Top Quality The farming association uses its own brand name, Bosung Kiwi, showing its confidence in the quality of kiwis it produces. The main concern of the farming association is to unify the qualities of kiwis produced by individual farms of the farming association. This is because the farming association considers the quality unification to be the first thing to do to promote Boseong kiwis and expand the export volume of the kiwis. To this end, the farming association is providing the farmers with education or training on the kiwi cultivation on a regular basis, and receiving consultations from experts. Further, the farming association is working hard for the sorting process. It applies strict sorting standards on size, shape, and weight of each kiwi. The farming association is very thorough in sorting, and never mixes B-grade kiwis which are slightly less marketable with A-grade kiwis. Recently, it is preparing for the acquirement of the global good agricultural practices (GAP) certification in cooperation with Chonnam National University to expand its kiwi export. In addition to its various efforts, it is soon to be designated as an export complex by the Korean government.

Mr. Lee said, “Zespri exports only kiwis meeting its rigid standards and is thus gaining global consumers’ trusts due to the consistent taste and quality of its kiwis. We expect that Boseong kiwis will gain trust from consumers at home and abroad due to our continued efforts for the quality unification. Our future goal is to enter premium markets including high-end department stores in other countries.”

Lee jae-min, head of the farming association

る選別基準を徹底して守っている?商品性が落ちるB品のキウイは? 絶對に混ぜないのが原則だ?最近では?輸出擴大のために全南大學 校と協力し?グロ―バルGAPの認證取得のために準備している?政 府の輸出專門團地の指定もまもなく行われる予定だ? イ·ジェミン代表理事は?「ゼスプリの場合?嚴格な基準を通過 したキウイのみを輸出するため?味が均一であり?それにより全世 界的にも信賴を獲得している?われわれの寶城キウイも 品質の均 一化を通して?國內外の消費者からの信賴を獲得しなければならな い?今後は?高品質の前面に出 し?海外の百貨店など高級市 場の攻略するのが目標だ? さらに?最近では全南型の 予備社會的企業の指定を 受けた?地域の高齡者に貢 獻するなど?地域社會のた めにも貢獻できるよう最善 を盡くしたい?」と述べ た?

Inquiries BOSUNGKIWI Farming Association Corporation Tel +82-61-858-1048 Fax +82-61-858-1049 Email hanmaum_fr@hanmail.net

September 2019 23

Win-Win

The Global Consumer Healthcare by

Korean Fermented Herbal Tea

世界の消費者の健康に責任を持つ 發酵韓茶 24 Korea Agrafood

he oriental medicine is gradually spreading to the world, and research is also actively being conducted in different countries. Particularly, Korea has always studied and developed about this specific field. So to say, it is closely related to the lives of Koreans. The Koreans are getting the benefits of prescribed herbal medicine for their inborn constitution, and it is natural to find drinking such herbs as tea at home. Ido Co., Ltd. an agricultural company located in Cheongha-myeon, Pohang, Gyeongsangbuk-do, has succeeded in distributing the Korean Fermented Herbal Tea with herbal medicine. Being the first company in the industry with successful commercialization, Ido is also expanding further to overseas market.

T

The Korean Fermented Herbal Tea with fermented medicinal herbs The term fermentation is often perceived as the concept of lactic acid bacteria. However, Ido’s Korean Fermented Herbal Tea is not same as consuming lactic acid bacteria, but rather the idea is similar to Korean Doenjang, the fermented soybean paste. Likewise, the medicinal herbs have been solidified and fermented.

Drinking the fermented herbal medicine as tea is like a combination of the

韓醫學は?徐?に世界醫學として擴散し?樣?な國で活發な硏究 が行われている?特に?韓醫學は韓國で獨自に硏究され?發展して きた?それほど?韓醫學は韓國人の生活と密接な關係がある?韓國 人は自身の體質に合う韓藥材の處方を受けて效能をみており?家庭 で韓藥材を煎じて茶として飮むのは自然な光景だ?慶尙南道·浦 項の淸河面に位置する農事會社法人理道は?こうした韓藥材を發 酵させた「理道發酵韓茶」の製品化に成功した?韓藥材を發酵させ た茶の製品化に成功した最初の事例として擧げられる農事會社 法人理道は?韓國にのみ留まらず海外市場への進出を擴大して いる?

發酵させた韓藥材で作った理道發酵韓茶

一般的に?發酵は微生物（乳酸菌など）によるものと考えると理解 しやすい?しかし?農事會社法人理道の發酵韓茶は?乳酸菌を攝 取するものではない?韓國のテンジャンの場合と似ている?テン ジャンは?大豆を發酵させて作った食品で?發酵韓茶も韓藥材を 固形で發酵させたものだ?この發酵した 韓藥材を茶として飮むもので?われわれ の體に必要な成分の韓藥材を一種の處方 箋として調合したものだ? 李恩實（イ·ウンシル）農事會社法人理 道代表は?「韓藥材と食品を區別する最 も重要な点は?副作用だ?副作用がない ものが食品に分類できるが?發酵韓茶は 韓藥材の副作用を無くし?發酵という技 術が加えられることで?韓藥材の效能と 效果が早めにでるということが强みだ?」 September 2019 25

Win-Win

ingredients of these herbs needed by our body in a kind of prescription form.

CEO Lee Eun-sil said, “The most important thing which distinguishes herbal medicine from food is the side effects.

When there are no side effects, it can be classified as food.

We have eliminated such side effects of herbs and added the fermentation technology, so the benefits and pace of its effects are fast.”

In Korea, the concept of fermented food is widely applied to many foods, and Korea’s fermentation culture is spreading abroad. A number of fine dining restaurants in the United States using Doenjang and Gochujang, the classic Korean fermented foods, are already being spotlighted.

There is also a sense of change such as the establishment of fermentation association. Lee said, “Each ingredient of the Korean Fermented Herbal Tea has a different role that our body requires. And these ingredients play a part to function the body as if playing puzzles. We are proud to be the first and one and only to produce our tea with this concept.”

The Korean Fermented Herbal Tea knocks on the door of the world market Ido Co., Ltd. doesn’t restrict themselves to domestic market but is making a globalization of their tea product. It has initiated to export the Korean Fermented Herbal Tea to 5 countries including the United States, Japan, France, Denmark, and Hong Kong. While their products have been limited to tea up to now, the company has expanded its de-

と述べた? 韓國において?發酵食品の考え方は樣?な食品に幅廣く適用さ れており?海外でも韓國の發酵文化が廣がっている?旣に?米國 では韓國の代表的な發酵食品であるテンジャンとコチュジャンを 利用した高級レストランが脚光を浴びている?ここで發酵と關連 する協會もできるなど?變化の雰圍氣も感じられる?李代表は「發 酵韓茶の原料には?われわれの身體に必要とされるそれぞれの役 割がある?こうした原料が?身體の機能に必要な役割をパズルを 合わせるように行われるとみるとよい?このようなコンセプトで 製品を生産することは?われわれが最初であり?かつ唯一のもの だと自負している」と述べた?

世界市場の門を叩いた發酵韓茶

農事會社法人理道は?韓國內の販賣に止まらず?發酵韓茶の世 界化に乘り出している?米國?日本?フランス?デンマ―ク?香 港など5つの國**地域に發酵韓茶の輸出を開始した?この間?茶に 限っていた製品も飮料まで開發を擴大し?香港へ初めて輸出する などの快擧を遂げた? この過程でフランスとデンマ―クの輸出は?韓國農水産食品流通 公社(aT)の現地化支援事業が大きく貢獻することになった?現地の エキスポへの參加から法律および通關に必要な諮問を個別企業がす るには手に余るものだが?aTの手厚い支援が支えとなった? 全世界の多種多樣な消費者の好みに合わせるために?農事會社 法人理道の選擇は正直であるということだ?嚴格な原料の選定か ら韓藥材という天然の物質が備えているエネルギ―を發酵という 技術を融合する特性上?韓藥材を發酵する期間にはすべての時間 と眞心を注いだ? 李代表は「われわれは抗肥滿?抗糖尿?代謝性疾患など全6種の

Ido Co., Ltd. doesn’t restrict themselves to domestic market but is making a globalization of their tea product. It has initiated to export the Korean Fermented Herbal Tea to 5 countries including the United States, Japan, France, Denmark, and Hong Kong.

26 Korea Agrafood

velopment to beverages, which has successfully launched in Hong Kong.

In this process, the localization support project of Korea Agro-Fisheries & Food Trade Corporation(aT) was incredibly helpful for the export to France and Denmark. The aT has been a strong support from attending local fairs to seeking legal advice and customs clearance which are difficult for individual companies to work out alone.

The choice of Ido to meet the taste of diverse and particular consumers around the world is honesty. All the time and efforts is focused on from a strict selection of raw materials to the combination of fermentation technology with the energy of natural substances of medicinal herbs during the fermentation period.

Lee mentioned, “We have 6 patents concerning anti-obesity, anti-diabetes, and metabolic diseases, which means we have the know-how of creating incomparable products.

Here, the strict selection of raw materials is our pride. We are confident in producing reliable products that we can eat every day.”

Dreaming of exporting Korean tradition and culture The name of the company, Ido, means Ichi and Dori in Chinese character. The definition of Ichi is theory and Dori means practice. In other words, Ido represents to realize the reason and the way to live healthy for body and mind.

Therefore, the products also have a sense of duty to build body and mind in the pink.

CEO Lee said, “We strive to follow the principles when we first plan and generate the original product. We want to come up with a creation that gives a sense of comfort to consumers, not just working on how it looks.”

Ido’s dream is more than just to export the Korean Fermented Herbal Tea, as they are also leading the way in promoting the Korean culture and tradition. In Denmark, an event was held to encourage Korea’s tea culture, which had a connection to Ido’s buyer.

Lee pointed out, “We believe that it is important not only to sell Korean tea products but to combine the culture and tradition. As part of this, we are preparing a program to run a botanical garden, an experiential learning center, and a healing farm. I have a dream to make this space a place where I can share and exchange culture under the keyword of health with overseas consumers as well as with our people.”

特許を保有している?それほどすぐれた製品の生産のノウハウが あるということだ?ここで嚴格な原料の選定はわれわれのプライ ドだ?每日側において飮める?信賴できる製品生産を自負してい る?」と述べた?

韓國の傳統と文化の輸出を夢見る

會社名である理道の字は?理が理知で道が道理を意味する?ここ での理知は理論であり?道理は實踐だ?さらにいえば?理道は體と 心が健康に生きるための理知と道理を實現するという意味だ?した がって?製品も體と心が健康であるように生産しなければならな いとする使命感を持っている? 李代表は「最初に製品を企畵し?生産した原則を守り?初心を 忘れないようにしている?外形を派手に變化させるのではなく? 原則通りに常に消費者の側で安心感を與える製品を生産したい?」 と述べた? 理道の夢は單純に發酵韓茶を輸出するのに止まらない?という のも?韓國の文化と傳統を廣めるという面でリ―ドしているため だ?デンマ―クで韓國の茶文化を廣めるイベントを開催したが? 理道のバイヤ―と連携がなった? 李代表は「單純に韓國の茶製品を販賣するのに止まらず?韓國 の文化と傳統を結合することが重要だと判斷している?その一環 として?植物園と體驗學習館?ヒ―リング農場を運營できるプロ グラムを準備中だ?この空間を?韓國はもちろん海外の消費者と 健康というキ―ワ―ドで文化を共有し?交流する場として作り上 げたいという夢がある?」と述べた?

Inquiries IDO CO., LTD. Tel +82-54-246-7522 E-mail esther@ido-tea.com

Fax +82-54-272-8707 Website www.ido-tea.com

September 2019 27

Well-being Food

High-Quality Premium Cabbages Captivating Global Consumers

高品位高圭卷心菜吸引世人的口味

28 Korea Agrafood

AMBUJA COMPANY located in Gunsan, Jeollabuk-do, has exported miniature cabbages, or Brussels sprouts, to Taiwan recently after exported the cabbages sized in 1kg or less to Japan. The exported cabbages are of a new cultivar developed to be used as a cooking ingredient for dishes such as salad.

They are excellent in texture and high in sugar content with 10 brix or higher. Thus, they are exported at 30% or higher prices than general cabbages. The export volume of this little vegetable is on a continuous rise, as it is appealing to consumers in many countries including Japan and Taiwan.

S

Growing Popularity of Sweet and Soft Yanggun Cabbages Ms. Mei(age 37), living in Taipei, Taiwan, stumbled onto Korean mini

cabbages exported by SAMBUJA COMPANY at a retail mart near her house, and bought and ate them for the first time. She extolled the excellent taste of the mini cabbages of the Korean farm, saying that it was sweeter and softer than expected and she is now purchasing the cute vegetable on a regular basis and serving her family dishes made with it.

SAMBUJA COMPANY exports mini cabbages under the brand name Yanggun Cabbages, and is gaining recognition for the differentiated quality of the exported cabbages.

The company applies a thorough cultivation control system and pesticide safety management system to the whole production process from sowing to harvesting, and is thus able to produce high-quality cabbages. The produced cabbages are internationally recognized for their

三父子公司訣捲日本出口1kg以下的小 顆卷心菜之后，近來又開始了捲臺膿的出 口?出口用卷心菜是一種專門爲制作色拉 和料理而開屠的新品種, 糖度在10brix以 上且口感絶佳，出口的價格也比傳統的卷 心菜高出30%以上?隨着産品的味道受到 日本?臺膿及世界消費者的歡迎，出口量 也在不鉤增加?

洋君高麗菜，以高糖度和柔軟的 口感取勝

居住在臺膿臺北的37歲主婦Mei在嘗過 三父子公司出口的小顆卷心菜后獸不絶口 地說道，“最近，在自家附近的商場買了些 韓攻産小顆卷心菜，沒想到糖度蜈高，口 感也蜈柔軟?現在，我繇格常買一些爲家 人做菜”? 三父子公司出口小顆卷心菜受歡迎的秘 訣在于通過採用“洋君高麗菜”的出口品 牌，形成了侮其他産品差別化的産品知名 度?生産過程也是如此，從播種到收獲全 過程都要通過嚴格的栽培管理係統及農葯 安全管理係統, 保嗇生産出優質的卷心菜?

September 2019 29

Well-being Food

SAMBUJA COMPANY exports mini cabbages under the brand name Yanggun Cabbages, and is gaining recognition for the differentiated quality of the exported cabbages.

reliability, passing the notoriously rigid Japanese regulations on imported fresh produce.

Well-being Healthy Food Stimulating Appetite SAMBUJA COMPANY produces Yanggun cabbages with the aim of producing top-quality cabbages global consumers can trust and purchase without doubt. The cabbages are sweet, succulent, and crispy, without being extremely hard and smelly as ordinary cabbages are.

They retain 10 brix or higher of sugar content, and are used versatilely to make salad without an addition of other sauces to add the sweet taste.

When it comes to Yanggun cab-

30 Korea Agrafood

bages, there is nothing to throw away because all portions of the cabbages including core portions and stems are tender and savory. The cabbages contain an ample amount of vitamin U and are known to be good for consumers who have a poor digestion. Vitamin U is known as a nutrient that protects the stomach and suppresses gastric hyperacidity, and regenerates damaged cells in the stomach and other internal organs.

Nam seong-ha, CEO of SAMBUJA COMPANY, said, “Our Yanggun cabbages are popular among many eateries including salad bars, sandwich stands, izakaya (Japanese pubs), high-end Japanese restaurants, and others serving fried

由此生産的出口用卷心菜的安全性也得到 了攻際社繇的認可，産品也通過了捲進口 新鮮農産品要求非常苛刻的日本的審査?

滿足世人口味的綠色健康食品

洋君高麗菜的目標是生産讓全世界消費者 都能放心購買的最高圭卷心菜?通過嚴格的 生産管理,所生産的洋君高麗菜産品，沒有 傳統卷心菜那種硬口感及腥味，糖度高? 汁液多?口感十分出色?卷心菜的糖度蜈 高, 都在10 brix以上，拌色拉菜時不添加 其他調料也依然繇有香甛的味道? 而且，洋君高麗菜不同于傳統的卷心 菜，菜心菜梗都能吃且味香柔軟?卷心菜 中還富含維生素U，据說蜈適合消化功能 差的消費者食用?維生素U具有保護胃及 抑制胃酸的作用，幷含有令胃及臟器損傷 細胞再生的營養成分? 南星河代表在講到洋君高麗菜的優点時

foods. They are also popular among female consumers, in particular, because they are helpful in dieting.

The cabbages have a relatively high level of sugar content for a vegetable and can thus be eaten without other additional sauces.”

Growing Export of Cabbages SAMBUJA COMPANY exported Yanggun cabbages to Taiwan last November, 2018, after its first shipment to Japan last June, 2018. As the purchase requests increased in just one year after the first export, the company is making an effort to increase the size of the cultivation area for the cabbages.

The company has signed contracts with eight farms in Gunsan for the cultivation of the cabbages to be exported, and plans to expand about twofold the size of the cultivation area from current 198,000m to 400,000m . In addition to the effort, 2

2

the company continues making local marketing efforts to expand its exports up to Singapore and Malaysia.

The CEO said, “the export of Yanggun cabbages can be expanded to many other countries in the Southeast Asian region and Europe in addition to Russia and Taiwan where cabbages are in high demand. the company has been building up trust by concluding annual export contracts with importers or buyers and supplying consistently highquality cabbages without price change.”

The company is planning to strengthen its marking strategies such that local consumers in any other countries in the world can easily find and eat Yanggun cabbages as health food. To this end, the company is sparing no efforts to promote the excellent taste of its cabbages by arranging sampling events.

CEO Nam seong-ha

說道: “洋君高麗菜蜈受色拉養?三明治居 酒屋?高級日式餐館?油炸料理店等餐飮店 的歡迎?而且有癎肥效果，蜈受女性消費者 喜歡?因爲卷心菜本身糖度蜈高，所以无需 添加其他佐料也會直接食用”?

訣捲日本出口后出口頑大到臺膿

三父子公司于2018年6月首次捲日本出 口洋君高麗菜之后，于芎年的11月又開始 了捲臺膿的出口?開始出口一年來，隨着 進口客商的訂單量增加，近來正在大面積 頑大栽培面積? 目前，已侮群山地袴的8家農戶簽署訂 單栽培合同，幷計琬將目前的約19.8万㎡ 的栽培面積頑大兩倍達到40万㎡?出口地 也將頑大到新加坡和馬來西亞，爲此，正 在積極開展在芎地的市場營銷活動? 南星河代表說道: “洋君高麗菜的出口捲 需求量大的俄羅斯及臺膿, 乃至整憾東南亞 還有斛洲等都有充分的都玭力?只要侮進口 商簽署年度出口合同，我們繇不受市場價格 變動的影響，以相同的價格供應優質的産 品, 以此侮進口商建立高度的誠信關係”? 他們還計琬通過加强市場營銷活動，讓 世界各地的消費者都能方便地吃到健康食 品洋君高麗菜?爲此，通過開展以芎地消 費者爲捲象的品嘗活動及以芎地客商爲捲 象的洽談繇等各種營銷活動，努力把優質 的洋君高麗菜推向世界舞臺?

Inquiries SAMBUJA COMPANY CO., LTD. Tel +82-2-470-0950 Fax +82-2-470-0995 E-mail totonana@daum.net Website www.ygcab.com

September 2019 31

K-Food Recipe

Beoseotjeongol(Mushroom Hotpot) Healthy mushrooms all at once Mushroom is low in calorie, rich in protein, fiber, and minerals that is not missed when talking about healthy foods. The taste is obviously good too. It can be grilled without any seasonings and is often used as an ingredient for pasta.

Mushrooms are indispensable in Korean food, and are used for a wide range of dishes including bibimbap, bulgogi, and doenjangjjigae. Or there are many simple cooking which use only mushrooms without any special ingredients. <Korea Agrafood> introduces beoseotjeongol(mushroom hotpot) where you can enjoy mushrooms with hot broth and vegetables.

A

32 Korea Agrafood

菉慶富含蛋白質?膳食纖維及告物質等, 且熱量低，是芎之 无愧的健康食品之一?芎然，味道也蜈美?菉慶可不用佐料直 接勁着吃，也常用于意大利面等食材?菉慶也是韓食所不可或 缺的食材，拌飯?勁肉?醬湯等料理中都要用到菉慶?无需其 他材料只用菉慶做的菜肴也不少，本期《Korea Agrafood》 就爲舅介紹有菉慶?有熱湯?有蔬菜的菉慶火鍋?

Assorted Korean Mushrooms to Enjoy

各具特色的各種韓攻菉慶 In Korea, an extensive range of mushrooms with fantastic taste and aroma are produced including enoki mushrooms, king oyster mushrooms, shiitake mushrooms, and oyster mushrooms.

These mushrooms are loaded with protein, amino acids, iron,

韓攻盛産金針慶?杏鮑慶?香慶?平慶等各種美味菉慶?這些菉慶中富 含蛋白質?脣基酸?鐵?維生素?膳食纖維?告物質等各種人郞所需的 重要營養成分，被認爲是最佳的健康食品?隨着重視飮食健康的消費者 不鉤增加，人們捲菉慶的需求也在不鉤地增加?

vitamins, dietary fiber, and minerals, which are important to the human body, thus the best healthy food. They are in great demand with the growing number of consumers seeking a healthy diet.

September 2019 33

K-Food Recipe

Beoseotjeongol Recipe

01

02

Main Ingredients (for 4 Servings)

Put 5 cups of water, anchovies, radish, and green onions in a bowl and boil for 20 minutes to make anchovy broth.

Place the soy sauce, sugar, chopped garlic, sesame oil, a pinch of black pepper, and beef in a bowl and marinate for an hour.

4 king oyster mushrooms, 4 shiitake mushrooms, 1 pack of oyster mushrooms, 1 pack of champignon mushrooms, 1 bunch of enoki mushrooms, 1 onion, 1 tofu, 1 zucchini, 2 green onions, 1 carrot, and 450g of sliced beef Sub Ingredients: 10 Anchovies, 1/4 slice of radish, 3 tablespoons soy sauce, 1 tablespoon sugar, 1 teaspoon chopped garlic, 1 teaspoon sesame oil, black pepper

在湯鍋內放入鳳尾魚?蘿卜?大升及5杯 水，熬煮20分鍾, 制成鳳尾魚湯? 將醬油3大勺?白糖1大勺?蒜泥1小勺?香 油1小勺?少量胡椒和牛肉放入碗內, 酩一憾 小時?

主要原料：杏鮑慶 4憾?香慶4憾?平慶 1包?雙之慶1包?金針慶 1 袋?洋升1憾?豆腐1塊? 嫩角瓜1憾?大升2根?胡蘿卜1憾?牛肉片450g? 輔助材料：鳳尾魚 10穡?蘿卜1/4塊?醬油3大勺?白糖 1 大勺?蒜泥1小勺?香油1小勺?胡 椒少量?

03

If the shiitake mushrooms are fresh, remove the stems and slice them. In case of dried shiitake, soak them in lukewarm sugar water and squeeze out the water completely.

04

Gently rinse oyster mushrooms with tap water and tear them thinly. Trim the dirty ends and wash enoki mushrooms, then pulled apart.

平慶用水食洗后瘻成細絲?金針慶切去根尾 香慶，如果是鮮香慶, 則去掉根后切成絲; 部, 幷用水食洗后瘻開? 如果是干香慶則用溫白糖水泡開后甥干水分 切成絲?

07

In a large hot pot, put onions, mushrooms, zucchini, and tofu in clockwise order, and put the meat in the middle.

Top off with green onions, and pour the hot pot broth.

將洋升?菉慶?嫩角瓜?豆腐依次放入火鍋專 用大湯鍋內，幷在中間放入酩制好的牛肉，上 面再放上大升后, 倒入火鍋湯進行燒煮?

34 Korea Agrafood

08

A hot pot cooking doesn’t need a long boil. It is ready to serve once the broth is boiled.

火鍋不宜長時間煮，湯煮開卽可享用了?

05

Peel champignon mushrooms and slice them thinly. Cut king oyster mushrooms lengthwise.

雙之慶剝皮后, 切成片?杏鮑慶竪切成片?

06

Cut onions, tofu, and zucchini into bite size, and cut green onions sideways.

洋升?豆腐?嫩角瓜切成便于食用的小塊， 大升斜切成塊?

Tips You can experience a savory spicy tang if you add seasoning sauce mixed with red pepper powder and Gochujang.

A hotpot is a dish eaten while boiling, so prepare plenty of broth to fill up the pot in between.

在火鍋中加入用辣椒面和辣椒醬調制的調味醬，可品嘗到味道絶佳的辣味菉慶火鍋?火鍋湯要准備充足，以便在吃火鍋時隨時加湯?

Delicious Dishes Using Korean Mushrooms

韓攻産菉慶的吃法

!

Enoki Mushroom

King Oyster Mushroom

Oyster Mushroom

With a sticky cream-colored cap at the

It is characterized by soft and chewy tex-

It is in semicircle or fan shaped usually

end of a thin white stem about 12cm,

ture and its unique flavor is not strong, so

light gray or grayish brown on top. In

this mushroom has a mild and fresh taste

it is good enough to be cooked in many

Korea, it is boiled for soup and hot pot,

and also has a crunchy texture unlike

ways like stir-frying, roasting, and brais-

or eaten as seasoned side dish. There

other mushrooms. Enoki mushrooms are

ing. It is a nutrient-dense mushroom such

are several artificial culture techniques such as growing mushrooms on logs or

rich in main nutrients of the human body

as the content of vitamin C is much high-

such as amino acids, vitamins, and en-

er than that of ordinary ones, and it also

sawdust bottle cultivation for production.

zymes, and reduce the risk of cancer.

contains Vitamin B6, which is rarely

Recently, small sized Baby Oyster, also

金針慶大約長12cm左右，在細長的白色慶杆 頂尖長有乳白色慶頭，具有味道淸新，口感 柔軟脆口的特点?金針慶富含脣基酸?維生 素?酵素等人郞所需的重要營養成分，具有 顯著的抗癌效果?

found in other types of mushrooms.

known as ‘matari mushroom’ has become popular which are more fragrant

杏鮑慶的特点是肉質柔軟而勁道，菌慶特有 的香味較淡，適合用于炒?勁?沓等各種烹 斐的食材?營養也蜈酪富，維生素C的含量遠 高于一般的菌慶，其他菌慶中廓乎沒有的維 生素B6含量也蜈高?

and chewier than regular oyster mushrooms.

平慶呈灰白色或淺灰色，形狀如半圓或扇形? 在韓攻主要用于湯料?火鍋等或煮熟拌菜等? 栽培主要採用原木栽培或鋸末甁人工栽培方 法?最近，有一種小平慶(Baby Oyster)蜈受 人們的歡迎?

September 2019 35

Hansik Shown on Media

View the show Watch again: https://www.youtube.com/watch?v=G8e-cG5lRGI

Healthy Fast Food, Bap Burger he burger, which comes with cooked patty and mixed with vegetables and sauce, is one of the most beloved foods in the world. Not only is it fastserved and convenient, it’s also made with assorted sauces and patties, so it never gets boring. In Korea, such burgers have been transformed and revamped to ‘Bap Burger’ placing itself as a healthy fast food. Bap Burger uses compressed rice buns substituted for the bread and has combined Korean food, which is affordable and popular among office workers and students who don’t have enough time to have proper meals.

Recently, a famous Korean YouTuber ‘Deeva Jenny’ presented a Bap Burger mukbang, where the viewers were totally absorbed with the show that they had to order the Bap Burger while watching.

T

36 Korea Agrafood

Rice-holic Koreans The Koreans have exceptional love for rice. Their attachment to rice is so big that there is even a saying that “Koreans hang in there with rice.” Even when you ask each other’s regards, or when you make an appointment with a person you want to be friend with, rice is always present in the sentence. For this reason, Koreans don’t miss rice out on meals. For example, ‘gimbap’ the rice is rolled in seaweed, ‘juk’ cooked by stirring rice in soup left after eating hot pot dishes, and ‘fried rice’ mixing in the rice in the remaining sauce.

Every now and then rice is also eaten with something which seems very unlikely such as ‘Chibap’ is the case. It is typically eaten together with fried chicken, or mixed with chicken sauce after munching the chicken. As more people enjoy eating Chibap lately, it is becoming popular enough to be launched as a menu itself in the famous chicken franchise.

September 2019 37

Hansik Shown on Media

Bap Burger with Diverse Patties

The origin of Bap Burger is Noryangjin and Sillim-dong. Both are home to many Korean test takers, and it is said to have been developed by street vendors for those who are unable to take a meal properly. Although it is low priced and prepared quickly, there are a wide range of Bap Burgers which combines the Korean style of cooking and rice.

A rice bun mixed with seaweed powder, ham, fried egg, kimchi, and cheese is the basic Bap Burger. There are also ‘Spicy Mayo Beef Bulgogi’ with spicy beef bulgogi sprinkled with mayonnaise sauce and ‘Eganjang Cheese Tteokgalbi’ with scrambled eggs on tteokgalbi topped off with cheese and soy sauce are the most typical menu. For just 4,000 won, try Bap Burger to fill up your stomach with delicious Korean meal.

Tips Never store them in the refrigerator to keep it longer. As the moisture is drained out, the rice will immediately fall apart causing the ingredients to flow down, and it becomes tasteless. When Bap Burger buns are less sticky, use tuna or spam can to press it down again.

38 Korea Agrafood

Bap Burger Can Be Enjoyed Abroad

Bobleeburger Going Overseas While the Korean food is specifically regarded as

ed attention in China that recently there was a pro-

well-being diet in the recent days, Bap Burger, a

ject to provide Bap Burgers to local passengers on

healthy fast food made with rice instead of burger

train, and an event was held to introduce frozen Bap

buns, can now be found in the overseas as well.

Burgers at a hotel in Heilongjiang.

Korea's Bobleeburger is attracting much interest as

The main products of Bobleeburger include Special

Korea's first Bap Burger exporter which developed a

Burger, Chicken Teriyaki Burger, and Spicy Pork

menu to satisfy the taste for foreigners as well as

Burger. As Special Burger is made of steak, cheese,

Koreans. The company also develops and uses a

and bacon wrapped in compressed rice, it is the sig-

molding machine to make rice bun, and their burgers

nature menu of Bobleeburger which is even wel-

can be eaten with one hand.

comed by foreigners.

Above all, the Korean Wave has attracted unexpect-

Tel +82-10-2028-7277

Fax +82-529-0277

www.bobleeburger.com

September 2019 39

Monthly People

Kim jae-mog Sangju Peach Export Center President

Sweet & Juicy Sangju Peach Well-Liked Abroad The copious amount of sunshine in Sangju, Gyeongsang-

gion, and has been increasing their exports every year start-

buk-do makes Sangju Peach even sweeter and more enjoy-

ing with the first export of 9500kg to Hong Kong, Singapore,

able. The great taste of the peach is gaining a reputation not

Malaysia, Indonesia and Thailand in 2010. Following is an in-

only in Korea but also abroad. The Sangju Peach Export

terview with President Kim jae-mog of Sangju Peach Export

Center was established by 25 local peach farmers in the re-

Center, who shared the upcoming export plans.

40 Korea Agrafood

Sangju Peach is growing popular in the Southeast

Being the first peach export complex in Korea, how

Asia. How is it doing now?

do you manage the quality of peaches?

The sweet, rich juice and soft texture of Sangju Peach is well-liked by Koreans and the Southeast Asian consumers. Every year, the peaches are exported to the Southeast Asia from the end of June to the beginning of October. The export volume was 9515kg in 2010 which is steadily increasing, making it a favorite fruit for the consumers in the region. The brand ‘Sangju Peach’ is now recognized as the fruit rich in juice with the greatest taste in the Southeast Asian market.

Peaches tend to soften due to summer respiration of fruits compared to other fruits. As a result, not only the shelf life is short and the freshness is drastically reduced, but also it is not easy to store, which makes it difficult to manage peaches for export. In order to set up infrastructure for exporting peaches, we focus on enlarging investment in sorting and packaging peaches. Particular efforts were made to steadily secure the finest quality without defects, and to ensure consistent export volume.

What do you focus on to increase your export vol-

What is your export plan for the years to come?

ume?

The peaches for export maintain a certain level of sweetness that any peaches below 14 Brix are excluded from the selection. The inspections for pesticide residues are also conducted 2 or 3 times and the regulations are strictly followed to ensure the maximum level of safety. With such weapon, we aim to develop the Taiwanese market after Hong Kong, Malaysia and Singapore. The exports can be expanded through a comprehensive market analysis of consumer preferences, taste, and consumption trends for Taiwan.

The Sangju Peach Export Center is an export complex created by 25 farmers who produce the world’s best tasty peaches. After foreign buyers start to deposit their confidence in our product, the sales has been on the rise recently. Moreover, to strengthen the commercial value of the product, we’ve established a peach distribution facility and introduced an automated sorting machine to differentiate from the rest of the peaches in the market. Above all, all the peaches packaged in a box are composed of only top quality products, and they are also carefully packed.

Tel +82-54-532-9689 E-mail ds5ksj@korea.kr

Mobile +82-10-9378-2189

September 2019 41

K-Tour

Korean Traditional Markets Giving You A Sense of What A Real Charm of Korea is traditional market is one of attractions in Korea where people can enjoy the most Korean ambience. The long-lived history of Korean traditional markets gives tourists chances to fully experience themselves what the real charms of Korea are including an assortment of Korean traditional dishes and a feast of fun things to watch and enjoy, and

A

42 Korea Agrafood

the generosity Korean people can treat you with. Thatâ&#x20AC;&#x2122;s why Korean traditional markets are always recommended as a must-see for foreign tourists to Korea. Korean traditional markets were actually ranked third in a survey on the hands-on sightseeing spots preferred by foreigners that was conducted by Korea Tourism Organization in 2016. The survey re-

sult demonstrates how Korean traditional markets are popular among tourists. Recently, Korean traditional markets are all the more crowded as one of biggest Korean national holidays, Chuseok, approaches. <Korea Agrafood> introduces some of Korean traditional markets, and festival foods Koreans enjoy on the major national holiday.

Gwangjang Market Loved by Michelin & Netflix Gwangjang Market is one of representing Korean traditional markets. It includes so-called alleys offering a variety of things to see, do, and enjoy. One of the alleys is the very food alley where about 90 eateries serve various foods including yukhoe(Korean-style beef tartare), bindaetteok(mung-bean pancake), kalguksu (handmade noodle soup), bunsik(various snack foods including tteokbokki[stir-fried rice cake]), jokbal(braised pig trotters), modeum-jeon(assorted pan-fried delicacies), and many others. Among these foods, kalguksu, bindaetteok, and yukhoe are considered the most popular ones that represent Gwangjang Market. The market is recognized by both domestic and foreign media for the tastes of dishes it serves and its tradition.

For example, Netflix, global streaming media, featured one of kalguksu restaurants in Gwangjang Market on its show, Street Food. Whatâ&#x20AC;&#x2122;s more, Michelin Guide, which announces a selection of restaurants in the world, selected one of yukhoe restaurants in Gwangjang Market, and this selection drew a great deal of attention.

In Gwangjang Market, there is also a vintage shop covering vintage clothing. The shop is frequented by many regular customers who look for retro-style unique clothes that may be no longer commercially available now. There are other various shops that cover hanbok(Korean traditional clothing), linen and cotton, fabrics, and other clothes and fashion accessories. As such, Gwangjang Market provides visitors with various attractions.

Additional Info Address: 88, Changgyeonggung-ro, Jongno-gu, Seoul, Korea Location: A five-minute walk from Exit 8 of Jongno 5-ga Station on Subway Line 1 Inquiry: +82-2267-0291 http://www.kwangjangmarket.co.kr Tip: Check the business hours.

Gwangjang Market: 09:00 - 23:00 every day(always open, food alley) 10:00 - 19:00 every day(closed on Sundays, vintage shop)

September 2019 43

K-Tour

Tongin Market in Upbeat Mood Full of Delicacies and Fun Tongin Market is one of popular traditional markets in Seoul. The market is famous for yeopjeon dosirak which is a lunchbox obtained in exchange for Korean traditional coins, and oil tteokbokki that is pan-fried in chili oil. Yeopjeon dosirak can only be enjoyed in Tongin Market. Yeopjeon means a coin used in old times in Korea, and customers can purchase items with the old coins to make their own lunchboxes. Customers can exchange 5,000 won for ten yeopjeons and a disposable lunchbox container at the entrance of the market, and so have some fun from the unique experience that other markets do not provide.

Oil tteokbokki came from a food used to be eaten in Gaeseong in North Korea. The tteokbokki comes in various types including spicy tteokbokki made by adding red pepper powder to oil tteokbokki, and slightly salty ganjang tteokbokki that is yellowish by being stir-fried in oil and ganjang(soy sauce) without an addition of red pepper powder. It became more famous after John Kerry, a former US Secretary of State, tried it when he visited in 2014.

Additional Info Address: 18 Jahamun-ro 15-gil, Jongno-gu, Seoul Location: A five-minute walk from Exit 2 of Gyeongbokgung(or Government Complex-Seoul) Station on Subway Line 3 Inquiry: +82-722-0911 http://tonginmarket.modoo.at Tip: Check the business hours.

Tongin Market: 07:00 - 21:00 every day(closed on third Sunday of each month) Yeopjeon Dosirak Cafe: 11:00 - 17:00 Tuesday through Sunday(closed on third Sunday of each month) Yeopjeon exchange booth: 11:00 - 16:00 Tuesday through Sunday(closed on third Sunday of each month)

44 Korea Agrafood

Enjoy Chuseok Foods in Traditional Markets

Additional Info Songpyeon is one of representing Chuseok foods, and named for how it is made; it is made by spreading pine needles onto each layer, putting rice cakes on top of the layers, and steaming the rice cakes. The rice cakes are made by stuffing fillings including ground sesame seeds, beans, and red beans in songpyeon skin made with nonglutinous rice powder, forming the stuffed rice dough into half-moon shapes, and steaming it over a fragrant bed of pine needles. The rice cake is closely related to the lives of Koreans to such an extent that it is said those who make pretty songpyeon would

Chuseok, or Korean Thanksgiving Day, is one of the biggest national holidays in Korea that represents abundance and there is an old saying, â&#x20AC;&#x153;no more, no less, may it always be like hangawi(another name of Chuseok).â&#x20AC;? Chuseok falls on September 13 this year, and the preparation for this big holiday is in full swing this time around here in Korea. Korean traditional markets are busy selling ingredients for Chuseok dishes and songpyeon(half-moon-shaped rice cake), a signature Chuseok food. In addition to the festival foods, they are serving other foods including guksu(noodles) and dakjjim(braised chicken). Dakjjim can be enjoyed the most in dak-hanmari (whole chicken) alley of Gwangjang Market, and guksu can be found in almost all traditional markets in Korea. Korean traditional markets are also serving various types of jeon(pan-fried dishes) and namul(seasoned vegetables). It is thus recommended you visit these markets to enjoy Chuseok foods.

have a beautiful daughter.

September 2019 45

aT Briefing

News in September motion stand at the Malaysia Fair in June, and held ‘Korean Onion Week’ at 191 stores in 8 countries from July to August. What’s more, tasting events and sales promotion at 130 Carrefour stores were organized in Taiwan, the leading importer of Korean onion. A series of promotional events are also under preparation such as sports marketing in connection with The Lamigo Monkeys, a professional baseball team based in Taiwan; buyer on-site sales and online promotion. There will be another fair in Hong Kong, ‘HKTDC Food EXPO’ scheduled from August 15th to 17th, where Korean fresh agricultural products like onions, garlic and paprika will be publicized.

In addition, the aT requested 72 onion exporters to comply with the export order and maintain thorough grade control in order to prevent products with low in value and quality. Through several pro-

Korea Onion Export at a Record High

motional events, it plans to further diversify exporting countries and establish new export complexes to construct the

maximum volume of 24,000 tons.

foundation for continued export.

reaching the maximum results.

The Onion exports from Korea have also

Shin Hyun-gon, the director of aT Food

According to the Ministry of Agriculture,

achieved a diversification of export mar-

Export, said, “We believe that the record

Food and Rural Affairs(MAFRA) and

kets following the quantitative growth.

of the largest onion export volume will be

Korea Agro-Fisheries & Food Trade

From May to June, when onion exports

a great help to onion producers who are

The Korean onion exports are flourishing,

Corporation(aT), the onion exports

began this year, Taiwan, the main im-

having difficulties in securing sales. In the

reached 33,300 tons as of the end of

porter, accounted for more than 90% of

future, we will strive even harder to en-

July. After exceeding its initial target of

exports. Recently, the exports to

sure the current boom lead to continued

15,000 tons in early July, an additional

Vietnam, Malaysia, Thailand, China, the

export expansion so that our exporters,

amount of 18,000 tons has been export-

United States and Singapore have also

governments, local governments, and

ed within the same month. This is the

increased to 33%.

related organizations can cooperate and

largest export ever, exceeding the annual

The MAFRA and aT operated onion pro-

work together.”

46 Korea Agrafood

News in September First Korean Peach in Cambodia

chain in Cambodia.

The aT has celebrated the entry of Korean peaches at Lucky Supermarket by holding a promotional event, ‘Nham Nham Korean Peach’ Nham is a Cambodian local word meaning ‘to eat’.

At the event, a peach with yogurt tasting became popular with consumers.

The aT has focused on promoting that Korean peaches are rich in vitamins, which are good for fatigue recovery

Qingdao Logistics Center, a Hub for Korea Agricultural Products

and rich in fiber, which is good for strong intestines. As for the support of

The ‘Qingdao Logistics Center’ in

peach export, Korean peaches are

Qingdao, China, has the highest opera-

Korea’s most commonly consumed

continuously sold at all 19 Lucky

tion rate and is becoming a hub for

summer fruit, peach, was introduced

Supermarket stores in Cambodia along

Korean agricultural products. The

for the first time in large supermarket

with promotional events.

Center has an area of 13,669㎡ and can be classified and stored ‘at room temperature, refrigerated and frozen’, which is practical to keep and distribute

Korean Jokbal & Soju Captivate the Philippines

fresh export items such as grapes, mushrooms, and milk.

The aT is also implementing ‘China

The MAFRA and the aT said that the Korean agricultural products had a total of USD

One-Stop Export Assistance Program’

15.8 million in export consultations at the Philippines Food Fair(WOFEX 2019).

for small and medium-sized exporters

At the Korea Pavilion, where 12 exporters attended from food industry including

through Qingdao Logistics Center to

processed meat, liquor, and mushrooms, introduced Korea’s typical late-night snack

facilitate with Chinese national stan-

such as Soju, and cool summer drink Yuja Ade to target the local market. As the in-

dards(GB), ingredient inspection, label-

fluence of the Korean Wave through K-drama has been a huge success also in the

ing, trademark applications, and sanita-

Philippines, young Filipinos who visited the Korean

tion certificates. Besides, the aT has

Pavilion showed particular interest and continued

established cold chain transportation

their tasting throughout the fair. Robertino, a pur-

networks in 19 major cities in China, in-

chasing agent for the Philippines distributor who also

cluding Beijing, Shanghai, and

visited the Korea Pavilion, said, “Korean Jokbal is

Guangzhou, to support the inland

similar to ‘Crispy Tapa’, a Filipino pork trotter dish.

transportation for export of agricultural

The cooking recipes with healthy ingredients such as

products.

garlic and ginger are plus points for Korean Jokbal.”

September 2019 47

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Dubai

Tokyo Osaka

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(Singapore) Jakarta

Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future.

We celebrated our 50th anniversary in 2017 and we plan to take a big step forward.

Having grown strongly since our establishment in 1967, we are becoming a force for globalization.

Our bigger steps will be milestones for tomorrow.

China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China

中攻北京市朝陽袴廣順北大街 獄院1獄樓1單元6層603室)

(100102 33

E-Mail : beijingat@at.or.kr TEL : 86-10-6410-6120~1, 6210 INTERNET PHONE : 070-4617-5090~1, 7377 FAX : 86-10-6410-6122 Shanghai Branch Office Room 3201, New Hongqiao Central Plaza No.83, LouShanGaun Rd., Changning District, Shanghai, 200336, China

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E-Mail : shanghaiat@at.or.kr TEL : 86-21-3256-6325~7 INTERNET PHONE : 070-7077-6197 070-7077-6199 070-7077-6205 FAX : 86-21-3256-6328 Chengdu Branch Office 2003 Room, Chengdu Ping An fortune Center No.1, Section 3, Renmin South Road, Wuhou District, Chengdu, Sichuan Province, 610041 P.R.C. China

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E-Mail : chengdu@at.or.kr TEL : 86-28-8283-3376, 3387 INTERNET PHONE : 070-4617-3266~7 FAX : 86-28-8283-3396

Hongkong Branch Office Room 705, 7F Jubilee Centre, 18 Fenwick Street, 46 Gloucester Rd, Wanchai, Hong Kong E-Mail : hkatcenter@at.or.kr TEL : 852-2588-1614~16 INTERNET PHONE : 070-4617-2696~7 FAX : 852-2588-1919 (Taipei) SKYLINE BUSINESS CENTER 15F, No.159, Sec.1, Keelung Rd., Xinyi Dist., Taipei City, Taiwan

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Japan

Southeast Asia

USA

Tokyo Branch Office Korea Agro-Trade Center, Tokyo Korea Center 5F, 4-4-10 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan

Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034

Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191

(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094

New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560

東京都新宿袴四穀4-4-10 KOREA

(

CENTER 5F)

E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657

(

E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160

Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg.

1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan

Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China

E-Mail : osaka@at.or.kr TEL : 81-6-6260-7661 INTERNET PHONE : 070-7000-4138 FAX : 81-6-6260-7663

中攻山東省靑島市市南袴香港中路26獄 遠雄攻際廣場705戶) (

E-Mail : qingdao@at.or.kr TEL : 86-532-5566-8870~8872 INTERNET PHONE : 070-4617-5092~3 FAX : 86-532-5566-8873 Qingdao aT logistics Co.,Ltd Qingdao aT logistics co.,Ltd West Shuangyuan Rd.,Liuting Street, Chengyang, Qingdao, China

靑島市城陽袴流享街道雙元路西靑島愛 特物流有限公司) (

E-Mail : qingdao_logistics@at.or.kr TEL : 86-532-6696-2229, 2280 INTERNET PHONE : 070-7938-0865 070-7938-0863 070-7938-0864 FAX : 86-532-6696-2181

大阪市中央袴安土町1-8-15, 野村不 動産大阪 B/D 8F) (

Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213

Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626

Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr