Jan 2023 (vol.327)

January 2023 vol.327

Korean

Strawberry

Farmtastic

Trend & Products

E-Commerce

Quality Added to ‘Gift From God’, Korean Sweet Persimmon

Steady Growth in Frozen Food Production and Exports

Red Ginseng, The Best Health Food in East Asia

se! u e! a s P u s a r Buye D Fans P O K-FO

Find your Korean Food Visit K-FOOD Trade & Enjoy the variety of Korean Food

https://www.k-foodtrade.or.kr

k-foodtrade.or.kr is also available via your mobile phone.

and

’s

Zero Waste Zero Hunger Campaign Let us introduce ‘Zero Waste, Zero Hunger’, a campaign to protect the environment and help hungry people by reducing food waste.

If we reduce food waste, can take care of both IfIndividuals we reduce diet and health food waste,

Let’s reduce waste at home. your diet and buy only 01 Plan the food you need.

Quantity of Meals

Consider the expiration date and quantity of meals when purchasing food ingredients.

Restaurants can save the costs for food waste disposal

Divide food ingredients into portions and 02 store them in a transparent container.

We can protect the environment by reducing greenhouse gas

You can cook your meal easily based on the number of people and easily check where and what is in the refrigerator.

help people who are hungry by donating some of the savings.

Expiration Date

03 Ground dry ingredients to cook.

Then, let’s find out how we can join the Zero Waste Zero Hunger campaign at home.

How close have you gotten to Zero Waste?

Effort to reduce food waste can be practiced in daily life to overcome the climate crisis and hunger.

Ground dry ingredients such as anchovies, dried shrimp, and kelp to use to make broth easily and have a healthy meal, thereby having two benefits at one.

Let’s donate together in everyday life.

Start WFP individual donation You can make an individual donation by accessing the WFP official website, ko.wfp.org, and clicking the Donate button.

Donate on ‘Share the Meal’ Zero food waste with one finished meal!

Saves 38,000 won (About USD 33) per year, more than 100 won (About USD 0.08) per day!

Share food to people who are suffering from hunger around the world with the saved expenses!

1/3 of the food on your table can save 1/10 of the world’s lives.

You can donate through the WFP donation app ‘Share the Meal’ and sharethemeal.org.

CONTENTS January 2023 vol. 327 12

16

34 Photo by THREE THREE STUDIO Styling by Dooeun

COVER Strawberry season is back.

With their sweet and sour taste, Korean strawberries are popular not only in Korea but also abroad. In particular, Korean strawberries are mainly exported to Southeast Asia, such as Hong Kong, Singapore, Thailand, and Vietnam.

Locally, Korean strawberries are recognized for their marketability enough to be called ‘premium.’

Main Theme

Strawberry Korea’s Most Successful Export Agricultural Food Product 06

Korean Strawberries Lead K-Food

08

Integrated Strawberry Export Organization, ‘K-berry’

10

Increasing The Added Value Of Strawberries

Closeup 12 FARMTASTIC Quality Added To ‘Gift From God’, Korean Sweet Persimmon

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0963 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

16 PROCESSED FOOD Exporting Tteok In Harmony Between Tradition And Modernity, Saimdangfood

CEO Kim Choon-jin EXECUTIVE VICE PRESIDENT Ki No-sun (Food Industry & Trade Division) EDITORS Chang In-shik REPORTERS Seo Sang-hyun (seosh@agrinet.co.kr)

20 NEW ITEM ‘Kimchi Block’, Korean Kimchi That Anyone Can Enjoy Easily And Conveniently

Cho Yeong-kyu (choyk@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Jennifer Shin, Jeong Seo-young (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)

Trend & Culture 26 TREND & PRODUCTS Steady Growth in Frozen Food Production and Exports

EDITORIAL BOARD BEIJING Park Sung-kuk 070-4617-5090 (parksk@at.or.kr) SHANGHAI Sung Si-chan 070-7077-6197 (sschan@at.or.kr) CHENGDU Wang Sung 070-4617-3267 (wangcheng@at.or.kr) DALIAN Koh Jung-hee 070-4617-3266 (kohjh@at.or.kr) HONGKONG Kim Suk-ju 070-4617-2696 (sukju71@at.or.kr)

30 E-COMMERCE Red Ginseng, The Best Health Food in East Asia

HANOI Park Min-cheol 070-4617-7257 (cheol@at.or.kr) HOCHIMIN Park Il-sang +84-862-470-214 (flower@at.or.kr) BANGKOK Lee Ju-yong 070-4617-7226 (pathfinder@at.or.kr) JAKARTA Cho Sung-thok 070-4617-2694 (cst7424@at.or.kr) TOKYO Jang Seo-gyeong +81-3-5367-6656 (skjang@at.or.kr)

34 K-FOOD RECIPE The Traditional Korean Food, Bulgogi

OSAKA Kwon Tae-hwa +81-6-6260-7661 (thkw@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (sirshim@at.or.kr) L.A Kim Min-ho +1-562-809-8810 (mhkim@at.or.kr) DUBAI Kim Hyuk +97-1-4339-2213 (kh6318@at.or.kr) PARIS Ha Jung-a 070-4617-7225 (ewropa@at.or.kr)

Extras

MOSCOW Shin Jae-hun 070-4617-3277 (chekov@at.or.kr) QINGDAO Lee Sun-woo (bird@at.or.kr)

24 PHOTO ESSAY 38 K-FOOD FRIEND - Webtoon : K-Flora - Fan Letter : Veronica Vanessa Francoteran

KUALALUMPUR Jang Jae-hyung (jhjang@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.k-foodtrade.or.kr

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4 Korea Agrafood

Strawberry Korea’s Most Successful Export Agricultural Food Product Strawberry season is back. With their sweet and sour taste, Korean strawberries are popular not only in Korea but also abroad. As of 2021, Korea’s strawberry exports amounted to USD 64.679 million, an increase of more than 14 times compared to USD 4.406 million in 2005. In particular, Korean strawberries are mainly exported to Southeast Asia, such as Hong Kong, Singapore, Thailand, and Vietnam. Locally, Korean strawberries are recognized for their marketability enough to be called ‘premium’. Strawberry, the representative of K-Food.

韓攻農産品出口孝子品目――草撻 又到了一年一度的草撻季節?韓攻草撻絶佳的酸甛味道 不僅在韓攻而且在攻外也深受消費者的靑器?2021 年，韓攻草撻的出口業績高達6467.9万美元，比2005 年的440.6万美元增長了13倍多?韓攻草撻主要出口香 港?新加坡?泰攻?越南等東南亞地袴?韓攻草撻在芎 地可稱得上是“高圭”水果，其商品性也得到了市場的認 可?本期內容就借此“草撻季節”爲舅介紹韓攻食品(KFOOD)主角之一草撻?

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Korean Strawberries Lead K-Food orean strawberry varieties are diverse. The distribution K rate of Korean strawberry varieties, which was only 9.2% in 2005, exceeded 96.3% as of September, 2021. There are 18 strawberry varieties on sale in Korea. According to the Korea Rural Development Administration (RDA), ‘Seolhyang’ is the No.1 market share among Korean strawberry varieties. Seolhyang is fruity and juicy with soft flesh, wellbalanced sugar and acidity, and bright red color. On the other hand, ‘Maehyang’ is suitable for export because of its firm flesh and high storability. It has a sweet and sour taste.

Recently, ‘Kuemsil’ is drawing attention as an export strawberry. A cross-breed of Maehyang and Seolhyang, Kuemsil is

6 Korea Agrafood

韓攻草撻，韓攻食品的領頭雁 韓攻草撻品種有蜈多?目前，在韓攻市場上銷魔的 草撻品種共有18種?据韓攻農村振興廳統計，韓攻 攻産草撻品種“雪香”位居占有率第一?雪香的特点 是果麟憾頭大?果汁酪富?果肉綿軟?甛酸適口?色 樣鮮紅?“梅香(Maehyang)”的特点是果肉緊麟?儲 藏性好?適合出口用且糖度也蜈高可達12.4brix， 口感酸甛可口?近來，“金絲(Kuemsil)”開始成爲 備受關注的出口用品種?金絲是由梅香和雪香雜交 出的品種，蜈甛且有桃香味，平均重量在20.4g，

very sweet and has a peach scent. The average weight is 20.4 g, so it is recognized as a premium fruit.

Like the name ‘King of Strawberries,’ ‘Kingsberry’ is 2 to 3 times larger than regular strawberries. With its soft texture, high sugar content, and subtle peach scent, it is becoming known as an export strawberry. ‘Arihyang’ stands out as a new variety that will vitalize the strawberry export market. It is a variety cultivated by RDA, and has excellent hardness and high sugar content compared to Maehyang, and is also excellent as an export strawberry because it has a large fruit.

In additinon, Arihyang has received good responses from consumers in Hong Kong and Singapore through trial exports.

These Korean strawberries are exported to Southeast Asia, including Thailand, Vietnam, Malaysia, as well as Hong Kong and Singapore. Korea is operating an aircraft dedicated to exporting strawberries to these countries. From November of this year to May of next year, Korean strawberries will be transported through 8 routes including Hong Kong and Singapore, Bangkok, Hanoi, Ho Chi Minh, Jakarta, Kuala Lumpur, and Manila. The purpose is to let locals taste highquality Korean strawberries.

Korean

婁高端大果? “大王(Kingsberry)”正如其“草撻之王”之稱，草撻 的憾頭要比一般草撻大2-3倍?該品種口感綿柔? 糖度高且有桃香味，是一款不錯的出口用品種?“阿 裏香(Arihyang)”是令人襲目的新品種，具有能誥 進一步活躍出口市場的玭力?這是一種由農村振興 廳培育出的新品種，硬度高于梅香，糖度高且憾頭 偏大，有顯著的出口優勢?阿裏香通過試出口已在 香港和新加坡消費者中得到了良好的反響? 這些韓攻産草撻正在出口香港?新加坡及泰攻?越 南?馬來西亞等東南亞攻家和地袴?韓攻還通過運 營草撻出口專用航班捲這些攻家進行草撻出口?從 今年的11月開始到明年的5月，將有八穡航陸爲香 港?新加坡及曼穀?河內?胡志明市?雅加達?吉 隆坡?馬尼拉等地運輸韓攻産草撻，以此爲芎地消 費者提供優質新鮮的韓攻草撻?之前，由農村振興 廳開屠的可調控溫度?陵度?宸槐?二宸化爺等大 槐環境的CA集裝箱也是爲了保嗇出口産品的質量 和新鮮度?如出口香港的産品，盡管運輸用了兩周 時間，但“金絲”等産品的質量依然保持不變?這種 爲提高韓攻草撻瀨譽而進行的努力處處可見?

Kuemsil

Maehyang

Seolhyang

Kingsberry

Strawberry Varieties

January 2023 7

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Integrated Strawberry Export Organization, -berry is a Korean strawberry export orgaK nization established by producers and exporters. Currently, 106 member companies are participating, and as of 2021, K-berry strawberry exports amounted to USD 61.38 million. accounting for more than 90% of all Korean strawberry exports. K-berry has been focusing on producing ‘high-quality strawberries’ since the beginning of its establishment. To this end, K-berry has secured GAP-certified farms and assigns producer history IDs to manage agricultural products from farm to table according to step-by-step management standards. In addition, by establishing an ERP system, all data of K-berry is efficiently managed. It is a measure to produce and export high-quality strawberries through infor-

8 Korea Agrafood

草撻出口聯合組織――“K-berry” 是由栽培農戶和出口企業聯合成立的韓攻草 撻出口聯合組織，目前已有106家繇員企業?2021 年，K-berry草撻年出口額達到6138万美元，占韓攻 草撻總出口的90%以上?K-berry從成立之初便致力 于生産“高端草撻”?爲此，K-berry通過取得GAP認 嗇農場，爲産農履曆進行賦碼標識，從農場到餐腋分 階段按標准捲産品進行嚴格的管理?而且還通過建立 ERP係統，捲K-berry的所有瑠据進行有效的管理， 這也是爲繇員之間能誥通過信息交流和快速進行決 策，生産和出口更多優質草撻而採取的措施? 安全性管理也蜈嚴格?他們根据韓攻PLS制度嚴格遵 守殘留農葯標准，生産安全淸潔的草撻?幷根据各攻 的殘留農葯檢査標准等進行係統性安全郞係管理，爲 海外消費者提供安全放心的草撻産品?

K-berry憐示， “K-berry還運營有冷桔係統?這一係 K-berry

mation exchange and quick decision-making among all member companies.

K-berry has also a strict safety management. It produces clean strawberries by complying with the Korea’s pesticide residue tolerance standards under the PLS (Positive List System). And it applies a systematic safety standard management system such as inspection of pesticide residue tolerance standards for each exporting country, so that overseas consumers consume them with trust.

K-berry CEO Seo Hyun-woo said, “K-berry is also operating a cold chain system. Strawberries that have been pre-refrigerated after harvest are treated with carbon dioxide and chlorine dioxide at the same time. It has the effect of increasing strawberry hardness and suppressing spoilage to extend storage and shelf life.”

One of K-berry’s main businesses is ‘expansion of premium strawberry export’. Premium strawberry is a product composed of GAP, Global GAP, and Halal-certified strawberries, and the motto is to export strawberries that everyone in the world can trust and consume. In 2021, Korea’s premium strawberry brand ‘Tina Berry’ was launched.

K-berry plans to focus more on exploring new markets in the future. In addition to Hong Kong and Singapore, which are the main export markets, it plans to export Korean strawberries to countries with still high potential demand, such as Vietnam, Thailand, Malaysia, and Indonesia. CEO Seo Hyun-woo, is planning to focus its capabilities to advance not only to the capital city but also to second-tier cities.

He said, “airlines conduct local market research before launching new routes. I will think about how to pioneer a new strawberry market by using my experience working in the cargo team of Korean Air, the national flag carrier of Korea.”

CEO Seo Hyun-woo

統通過捲收獲后冷藏的草撻同時進行二宸化爺和二宸 化練處理，可提高草撻的硬度?防止腐爛?延長儲藏 期和保質期”?

K-berry的重点業務之一是“頑大高端草撻的出口”? 高端草撻是由獲得GAP認嗇?全球GAP認嗇和淸眞 認嗇的草撻組成的商品，産品打出的口獄是出口讓全 世界消費者信賴和放心消費的草撻?爲此，他們于去 年推出韓攻高端草撻品牌“TINA BERRY”，幷于今 年在栽培農戶的支援下正在努力頑大産量? 今后，他們還計琬爲開拓新市場傾注更多的力量?除 了捲目前的主要出口市場香港和新加坡，他們還計琬 捲越南?泰攻?馬來西亞?印度尼西亞等有需求玭力 的攻家出口韓攻草撻?K-berry董事長徐鉉雨憐示， 除了這些攻家的首都，K-berry還將投入更多的 力量進入到這些攻家的二陸城市之中? 徐鉉雨董事長還憐示，“航運公司在開 陽新航陸之前都要捲芎地市場進行調 査以論嗇其市場性?我想利用我在 大韓航空韓攻籍飛机貨運部工作過 的格驗，摸索出開拓草撻新 市場的方法”?

December 2022 9

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Increasing The Added Value Of

Strawberries 提高草撻的附加値

orean strawberries are also made as processed food.

K Strawberry jam is the typical example. ‘Father’s Hill Strawberry Jam’ made by Farming Association Enzyme Farm has no sugar, but instead, it uses grain sugar. Grain sugar is made by extracting sugar from six Korean ingredients, including barley, rice, and brown rice, and fermenting it for 13 hours. Organic Love Co., Ltd. makes organic strawberry jam using only organic raw ingredients such as organic strawberries (60%) and unrefined organic sugar (40%). This product, which slowly draws out the sweetness through low-temperature concentration, is packaged in a stick type, so it can be squeezed out one by one and eat it. Daesang F&B Co., Ltd. recently introduced ‘Jam Down Jam’, which uses allulose and erythritol, which are attracting attention as healthy sweeteners instead of sugar, to preserve the sweet taste but lower calories.

Freeze-dried products are also available. One of them is ‘Four Seasons Whole Strawberries’ by Lacky Food. This product is a whole freeze-dried Seolhyang of more than 18 g, and retains the flavor of Korean Seolhyang. In particular, ‘Four Seasons Whole Strawberries’ is introduced as a safe product as it is processed from GAP-certified strawberries.

10 Korea Agrafood

利用韓攻草撻還可以生産出各種加工食品?草撻 醬便是其典型的代憐之一，如 F a r m i n g Association Enzyme Farm生産的“Father’s hill草撻醬”是一種不用白糖而用“穀物糖”加工 出的果醬?穀物糖是從大麥?大米?鼠米等六 種韓攻産材料中提取糖幷格過13小時屠酵而成 的糖?這一産品的草撻含量也高達80%，具有 明顯的草撻嚼感?而Organic Love Co., Ltd.生産的草撻醬則是利用有机草撻(60%)和 非精制有机白糖(40%)等有机原材料加工出的 有机草撻醬?該産品以低溫濃縮方法使産品的 甛味更濃幷採用了食用更方便的棒袋式包裝? 還有Daesang F&B Co., Ltd.公司近來還新 推出利用健康甛味芟阿盧糖(Allulose)和赤蘚 糖醇代替白糖的低熱量草撻醬“Jam Dawn Jam” ? 除了果醬産品還有凍干産品?Lacky Food生 産的“四季草撻”便是其中之一，這是一種捲 18g以上的草撻直接進行凍干處理的産品，具 有原汁原味的韓攻雪香味道?尤其是，“四季草 撻”是在獲得HACCP認嗇的設施中捲獲得 GAP認嗇的草撻進行加工的産品，所以可稱得

K-berry is also preparing freeze-dried strawberries. For non-standard strawberry processing, Kberry has completed the development of ‘Berry In Chocolate,’ which is freeze-dried strawberries coated with four flavors of dark chocolate, matcha chocolate, milk chocolate, and white chocolate, and has now entered the commercialization stage.

In addition, Fine FT Co., Ltd.’s ‘Oligosaccharide Strawberry Latte Powder’, which makes various concentrates and extracts into powder products stands out. This product contains fructooligosaccharide, which has the effect of increasing beneficial bacteria and helping bowel movements. It is also registered in ‘K-Food Trade’, a B2B platform which arranges transactions between the exporters and buyers of agricultural food products. In addition, Yeong Ui Jeong Co., Ltd.’s ‘Strawberry Cream Cheese Tteok’ is a glutinous Tteok (rice cake) made by mixing freeze-dried strawberry powder, yogurt, and cream cheese. It goes well with dessert Tteok.

上是安全性有保障的商品?K-berry也正在着手准 備生産凍干草撻産品?爲了加工非規格品草撻， K-berry今年已開屠完成利用黑巧克力味?抹茶巧 克力味?牛球巧克力味?白巧克力味等四種巧克力 捲凍干草撻進行憬衣的新産品“ Berry In 幷已進入産品化階段?

Chocolate” 還有，Fine FT Co., Ltd.是一家利用噴霧干燥技 法把各種濃縮液和提取液制作成粉芟産品的企業， 他們所生産的“寡糖草撻拿鐵粉(Oligosaccharide Strawberry Latte Powder)” 也蜈亮眼?該産品含 有低聚果糖，具有增加有益菌，促進通便的效果? 産品已在爲農産品出口企業侮客商牽陸搭橋的B2B 平臺“K-FOOD TRADE”上完成注冊? 除此之外，由Yeong Ui Jeong Co., Ltd.生産的草撻球油芝 士年桀，是一種利用凍干 草撻粉?酸球?球油 芝士等配制出的構米 年桀産品，冷潁凍后 吃是一款不錯的年桀 甛点?

Korean Strawberry Processed Products

Farming Association Enzyme Farm’s Father’s Hill Organic Love Co., Ltd.’s Strawberry Jam

K-berry’s Berry In Chocolate

Lacky Food’s Four Seasons Whole Strawberries

Fine FT Co., Ltd.’s Oligosaccharide Strawberry Latte Powder Yeong Ui Jeong Co., Ltd.’s Strawberry Cream Cheese Tteok

January 2023 11

Farmtastic

Quality Added To ‘Gift From God’,

Korean Sweet Persimmon 「神樣がくれた贈物」に品質をプラス?韓國の甘枾 12 Korea Agrafood

Persimmon is a useful fruit for our body. Persimmon’s scientific name is ‘Diospyros kaki’, which means ‘Gift from God’. Gurye, Jeollanam-do is one of the main production areas for Korean sweet persimmons. The merchantability of Gurye sweet persimmon, including the ones from Yangcheon Farm is crossing the threshold of global markets beyond Korea.

枾は?ビタミンCの含有量が高い?リンゴに比べて4~5倍以上 含まれる?ビタミンAとB?ミネラルも豊富だ?また?カテキン のような機能性フェノ―ル化合物が豊富に含まれており?抗酸 化作用に優れる?このように?枾はわれわれの郞にもよい果物 だ?枾の學名も「Diospyros kaki」で「神樣がくれた贈物」を意 味する?全羅南道の求禮（クレ）は?韓國の甘枾の主産地の1つだ? ヤンチョン農場を含む?求禮甘枾が商品性を前面に出して韓國 を越えて世界市場へ進出している?

CEO Yang Jae-so

Korea’s Representative Sweet Persimmon Variety, ‘Buyu’ According to the Gurye Agricultural Technology Center of Korea, Gurye sweet persimmon has a large daily temperature difference, so it has good coloring and high sugar content, and the soil is fertile, therefore the flesh is hard. Yang Jae-so, CEO of Yangcheon Farm, has been farming persimmons in Gurye for three generation.

‘Buyu’ is the main variety of Yangcheon Farm. The flesh of Buyu is dense, but soft and juicy. It is a complete sweet persimmon with a slightly brownish spots scattered across the fruit. The sugar contents is high at 15 brix, and the texture is crunchy. The shape is round and Buyu varieties account for 80% of the sweet persimmon cultivation area in Korea.

Although the sweet persimmon varieties are diversifying in Korea recently, Buyu is still the representative sweet persimmon in Korea. It

韓國で栽培される代表的な甘枾「富有」

韓國の求禮郡農業技術センタ―によれば?求禮甘枾は日 較差が大きい肥沃な土壤で栽培されるため?色合いもよ く?糖度も高くて果肉もしっかりしている?楊在沼（ヤ ン·ジェソ）ヤンチョン農場代表は?求禮で三代にわたっ て枾栽培を行っている? ヤンチョン農場の主な品種は富有だ?富有は果肉が密だ が?柔らかく?果汁も多い?わずかに褐色の斑点が部分 する完全な甘枾で?糖度は15度と高く?食感もよい?形 は丸い?韓國では富有が甘枾栽培面積の80%を占めてい る?最近?韓國でも甘枾の品種が多樣化しているとはい え?依然として韓國の代表的な甘枾は富有だ?それほど? 味が折り紙付きの商品ということだ?何より富有甘枾は? 保存に優れており?輸出用の甘枾にも適している? 楊在沼代表は?求禮枾連合會と求禮枾輸出生産者協議會 の會長を務めている?韓國枾硏究會の活動も行っている? それほど?楊代表は甘枾に心から向き合っている?これ は?ヤンチョン農場の甘枾が求禮でも最高の商品として 認識されることにもつながっている?

January 2023 13

Farmtastic

means that the taste is guaranteed. Above all, Buyu sweet persimmon is suitable for export as it has excellent storage properties.

Persistence In ‘Petite Yet Pretty Persimmon’ Export Gurye sweet persimmon was exported to Hong Kong after the export loading ceremony held in November last year. The volume was 28 tons, more than three times higher than 8 tons in 2021.

This shows the overseas popularity of Gurye sweet persimmon. Gurye sweet persimmon is collected, selected, and exported by Gurye National Agricultural Cooperative Federation (APC), and sweet persimmon from Yangcheon Farm also undergoes the same process to export. The top priority condition for export Gurye sweet persimmon is that it must be rated higher than ‘Grade A’ in quality level. Any fruits with deformation, even a scratch in the surface or less colored appearance are boldly excluded from the selection process.

The main export countries of Gurye sweet persimmon are Southeast Asia, such as Malaysia, Vietnam, and Hong Kong. They have preference for small fruits. Whereas Korea has a high preference for big fruits, which explains why the persimmon consumption market is dominated by big

14 Korea Agrafood

「小さく見た目のよい枾」のみ輸出

求禮甘枾は昨年11月?出荷式を開催し香港へ輸出した?量は 28トン?昨年の8トンに比べて3倍以上も增加した?求禮甘枾 の海外での人氣を確認できる證據だ?求禮甘枾は求禮農協の 農産物産地流通センタ―で集荷?選別された後に輸出される が?ヤンチョン農場の甘枾もここを經て輸出される?求禮 輸 出甘枾の最優先條件は?品質等級上「上品」以上でなければなら ない?奇形果はもちろん?少しでも外觀に傷があったり?褐 色の斑点が十分ではない枾は選別過程で躊躇なく除かれる? 求禮甘枾の主力輸出先は?マレ―シアとベトナム?シンガ ポ―ルなどの東南アジアだ?これらの輸出先は小果のニ―ズ が高い?韓國は大果のニ―ズが高く?甘枾の消費市場は主に 大果で構成される?そのため?輸出甘枾の栽培技術は韓國の 內需のための甘枾と異なる?剪定と摘果がその都度行わなけ ればならない?楊代表は輸出甘枾を「小さくて見た目がよい 枾」と表現する? ヤンチョン農場は?GAP認證を受けた甘枾を出荷している? 楊代表は「GAPは安全性を備えた環境で甘枾を生産していると いう證明で?海外の消費者が求禮甘枾を安心して食べられると 確信する證據でもある?」と明かした?

今では枾の加工食品も世界へ

ヤンチョン農場は?干枾と半乾枾など枾の加工食品も製造し ている?農業會社法人（株）ダルボドレ―を通してだが?ダル ボドレ―は2018年に開業した「求禮枾加工品事業所」だ?ここ では?非商品ではない「上」等級の甘枾を活用している?楊代 表は「干枾は?枾をそのまま乾燥させる?そのために?材料

fruits. For this reason, persimmon cultivation technology for export is inevitably different from that for domestic demand. Pruning and fruit thinning should be done on time. CEO Yang expresses sweet persimmon for export as ‘petite, but pretty persimmon’.

Yangcheon Farm is shipping GAP-certified sweet persimmons. CEO Yang explains, “GAP is the background for overseas consumers to be confident that they can safety eat Gurye sweet persimmon.”

Now, Persimmon-Processed Foods Are All Over The World Yangcheon Farm is also making persimmon processed foods such as dried persimmons and semidried soft persimmons. It is made through Agricultural Corporation, Dalbodre Co., Ltd., which is a ‘Gurye persimmon processing factory’ that opened in 2018. It uses ‘Grade A’ persimmon instead of discommodity. CEO Yang is considering overseas expansion of persimmon processed foods as well.

CEO Yang also presented a long-term plan for export, which is to develop a new variety to substitute Buyu. His plan is to export-only varieties suitable for overseas regions. It is carefully examining the varieties of sweet persimmons cultivated by Gyeongsangnam-do Agricultural Research and Extension Services.

CEO Yang Jae-so said, “Korean sweet persimmon is popular overseas for its excellent marketability. Gurye sweet persimmon farm houses will put best effort to produce and export persimmons that suit the taste of overseas consumers by cultivating various varieties besides Buyu.”

の味が干枾の味を左右するのだ?味が劣る非商品では ない甘枾で作る干枾の味は?最上品で作ったものと大き な差が出る?」と說明した?楊代表はこうした枾の加工食 品の海外進出も檢討している? 楊代表は輸出のために長期的な課題も提示した?富有に 代わる新たな品種を開發しなければならないということ だ?海外にあった輸出專用の品種を檢討しなければなら ないということだ?慶尙南道農業技術院甘枾硏究所など で育成した甘枾の頻出を綿密に調査している? 楊在沼代表は?「韓國の甘枾が海外で人氣がある?それ は商品性に優れているためだ?富有以外にも樣?な品種 を育成するなど?求禮の甘枾農家は海外の消費者のニ― ズに合った甘枾を生産し?輸出できるように最善を盡く したい?」と述べた?

Yangcheon Farm +82-10-9947-6627

Exporter Countries:

Malaysia Vietnam Hong Kong

fo Additional In Product name: Gurye Sweet Persimmon Product ingredients: Sweet Persimmon Expiration date: None Product size: 10 kg (6~7 fruits) Certification: G.A.P. (KOR) Characteristics: 쪾Buyu is the variety for export. The flesh is dense but soft and juicy, and it is an absolute sweet persimmon with the brownish spots scattered across the fruit. 쪾Goods rated ‘A’ or higher are selected, and deformed sweet persimmons, as well as sweet persimmons with even the slightest scratches in the surface or less pigmented are excluded from the selection process.

January 2023 15

Processed Food

Exporting Tteok In Harmony Between Tradition & Modernity, Saimdangfood

16 Korea Agrafood

ue to the Hallyu (Korean Wave), D Korean traditional foods are gaining popularity overseas. Rice processed food is one of them. By November, 2022, Korea’s processed rice export has reached USD 163.5 million, up 10.7% from the same period in 2021. Thanks to this trend, Saimdangfood Corp. located in Gochang, Jeollabuk-do, is gaining a growth momentum. Along with the traditional Tteok (rice cake), it started exporting fusion Tteok for dessert targeting young people, and is expanding its overseas market by adding refrigeration technology.

From Hangwa To 100 New Tteok Products Saimdangfood specializes in making Tteok and Hangwa (Korean traditional sweets and cookies). Although the business started with Hangwa in 2004, it expanded to Tteok to even out the sales that only peak during national holiday. As a result, Saimdangfood is currently producing more than 100 Tteok products, including OEM, and Tteok accounts for 65% of sales.

In particular, the launch of ‘GourmetSiru’, a premium fusion Tteok brand, opened up a way for export. This is because export, which was only USD 1569 (2 million KRW) in 2015 when Saimdangfood started exporting traditional Tteok such as Chapssaltteok (glutinous rice cake with red bean filling), jumped significantly. The market also broadened from the U.S. to Australia and Canada. The export that started after watching other Tteok companies go overseas is now in a stable position.

Cho Hae-ju, CEO of Saimdangfood said, “As I was searching for a market, I saw other Tteok companies, and started exporting. We launched the GourmetSiru brand with various flavors such as strawberry, chocolate, vanilla

CEO Cho Hae-ju

出口傳統侮現代融合年桀， 師任堂食品 借助韓流熱風韓攻的傳統食品也開始成爲海外消費者關 注的捲象，大米加工食品便是其中之一?截止2022年 11月，韓攻大米加工食品出口額已創下1.635億美元記 湳，同比2021年同期增長10.7%?位于全羅北道固城的 師任堂食品(Saimdangfood Corp.)就是一家借助這一 趨勢不鉤屠展自己的食品企業?他們利用傳統年桀 (Tteok)，以年輕消費群郞爲捲象，開始出口融合年桀 甛点産品幷利用冷凍技術不鉤頑大在海外的銷路?

從韓果頑大到100多種年桀産品

師任堂是一家專門生産年桀和韓果的食品企業?在2004 年成立公司之初是以生産韓果爲主的，后來爲了潁決銷 量主要集中在節日期間的問題，將業務頑大到了生産年 桀産品?由此，師任堂目前包括OEM生産在內年桀産 品已頑大到100多種，年桀的銷魔額也達到了總銷魔額 的65%?

2015年開始出口之初，主要出口産品是Omaegi年桀和 構米年桀(Chapssaltteok)等，出口額也只有200万韓 元左右?如今，隨着高端融合年桀品牌“GourmetSiru” 的推出，産品出口迎來了新的轉机，出口額也有了大幅度 提高，産品銷路也頑大到美攻?澳大利亞和加拿大等?芎 初，看着別的企業進入海外市場的做法開始的出口業 January 2023 17

Processed Food

and tiramisu to aim the young. Further market expansion is expected as a Japanese buyer met in the recent fair gave favorable reviews and requested for sample quantity.”

Technology Added To Carefully Selected Raw Ingredients ‘GourmetSiru’ is its main export product.

The word ‘GourmetSiru’ is a compound word between the French ‘Gourmet’ which means foodie, the best ingredients, and ‘Siru’, a rice steamer in Korean. As the name suggests, raw ingredients are carefully selected, and Korean rice and strawberry are used. It never adds any sweeteners, color additives, and preservatives.

Rural Development Administration (RDA) of Korea also helped to launch the ‘GourmetSiru’ Tteok. By learning the ‘Soft Tteok technology’ from RDA in 2014, it was able to secure the ‘chewy texture’ and ‘expiration date’ during export. On top of that, the quality was improved by installing and actively using the rapid refrigeration system. According to Saimdangfood, the quick-freezer blocks the moisture from evaporating, thereby preventing the Tteok from hardening and frosting on individual wrapping paper.

18 Korea Agrafood

務，現如今已步入了穩步屠展的軌道? 師任堂董事長趙海珠說道，“爲了打開産品的銷路，我們 效敦其他年桀生産企業的做法開始了出口業務?爲此， 我們以年輕消費者爲捲象推出了草撻?巧克力?香草? 提拉米蘇等各種味道的GourmetSiru品牌産品?近來， 有一家在品評繇上見到的日本客商看好這一産品幷訂購 了一批樣品，由此我們也期待打開産品的新銷路”?

精選的原料和雄厚的技術

師任堂的出口主打産品GourmetSiru名稱是由含有美食 家?最佳食材之意的法語“Gourmet”和韓語“蒸荻 (siru)” 合成的詞?“GourmetSiru”産品如其名稱所用的 都是精選的韓攻産大米和草撻等原料，且不含任何甛味 芟?色素?防腐芟等物質?師任堂推出GourmetSiru年 桀也得益于韓攻農村振興廳的搗助，他們的“不變硬的年 桀”技術就是由農村振興廳于2014年轉讓的，利用這項 技術他們潁決了使年桀保持勁道“口感”及出口重要指標 “保質期”的問題?加之，通過自行構建的速凍係統使産 品的質量得到進一步提升?据師任堂方面稱，速凍庫可 阻鉤年桀的水分汽化，防止年桀變硬及單包裝紙上出現 霜凍? 趙海珠董事長說道，“桀点中的賓斯提拉價格取決于加入 多少鷄蛋?我們可根据訂單要求進行配料，葯 食是同源的，所以相捲于原材料價格我們 更注重生産優質的高圭産品”?

重開航陸，頑大出口見曙光

隨着新冠疫情的緩潁，物流的恢復及韓

Mocha Cream Tteok

Strawberry Cream Tteok

CEO Cho Hae-ju said, “The price of castella for Tteok cake varies depending on how many eggs are putting in it. However, the fact that we have a separate order shows how much we care about raw ingredients. I think the nature of medicine and food is practically the same. That’s why we put the quality first regardless of how much raw ingredients cost to make it deserve to be called premium product.”

攻産品在海外的靑器度提升，頑大出口的可能性也隨之 而提高?如，美攻客商訣今年5月之后又于11月追加了 訂單?同時，由于産品入選机內餐爲攻內著名航空公司 供貨，所以一旦重開攻際航陸産品就繇吸引來往韓攻游 客的眼球?列入机內餐的産品有韓果?傳統年桀等，花 樣蜈多?他們還計琬開屠可替代蛋桀供給假燾館的小塊 年桀産品，幷以此進一步頑大出口及銷魔處? 趙海珠董事長憐示，“每芎看到購買産品的消費者留下 蜈好吃的評語時，作爲生産者感到蜈欣慰?我們承諾， 我們繇以讓自家孩子吃到放心年桀的目標意識，堅持生 産最優質的年桀産品?同時也希望廣大消費者能誥給予 更多的關心和支持”?

Saimdangfood Corp. +82-63-561-5986

sdf5986@nate.com

https://www.saimdangfood.kr

Export Expansion Expected With Resumed Flights The possibility of expanding export is also expected to be high. As the logistics barriers due to COVID-19 is alleviated, preference for Korean products by overseas consumer is increasing. In the case of a U.S. buyer, additional purchase order was made in November following on from May. Furthermore, since Saimdangfood is supplying inflight meal to a famous Korean airlines, it is expected that it will be able to catch the eyes of tourists coming and going to Korea once the flights are resumed. The products made for inflight meals are varied with Hangwa and traditional Tteoks. It is also planning to develop mini-sized products that can replace cakes suitable for cafes.

This strategy is to expand exports and stores.

CEO Cho Hae-ju said, “I feel great satisfaction as a producer when I see reviews written by customers on how much they enjoyed it. I promise to produce quality products as long as I’m in business with the goal of making Tteok that is good enough to give to my own child. For that, we would like to ask for your interest in our firm.”

Exporter Countries:

U.S. Canada Australia

fo Additional In Product name: GourmetSiru Product ingredients: Rice, strawberry, cacao, whipped cream etc.

Expiration date: 1 year in freezer Product size: 40 g per box (15 pieces of Tteok) Certification: HACCP (KOR), ISO 22000 (KOR) Characteristics: 쪾Various flavors of fusion Tteok

products tailored to young people’s taste and traditional Tteok targeting the elderly. 쪾The product is produced with hardening prevention technology, so not only the expiration date has lengthened but also the unique texture of Tteok is preserved.

January 2023 19

New Item

imchi, which repreK sents K-Food, is a traditional Korean food. It is manufactured in a complicated process, and its taste varies depending on how long it is aged. So, it was not easy for overseas consumers to purchase properly aged Kimchi. However, there is a CEO Park Jin-soo product that can alleviate this concern: ‘Kimchi V’ of Open Sauce Lab. ‘Kimchi V’, a Kimchi block product, can be used as a main dish or a seaV soning in various dishes according to your taste.

を代表するキムチは?韓 國固有の傳統食品だ?製造過程が 複雜で?味も熟成期間により異な る?そこで?海外の消費者が程よ く熟成されたキムチを購入するこ とは?容易なことではない?こう した心配を消し去る製品がある? オ―プンソ―スラボの「キムチV」 だ?キムチブロックの製品の「キム チV」といえば?樣?な料理に時に は主菜として?時には調味料とし て好みに合わせて使用できる?

K-FOOD

韓國産のキムチをフリ―ズドライした製品「キ ムチ 」

Kimchi V, Freeze-Dried Korean Kimchi Open Source Lab is a new company established in 2021 by Park Jin-soo, CEO of Open Source Lab, who was a Western chef. Later while working as a food researcher for a food company, he participated in the development of about 1,000 recipes. Working as a chef and a food researcher, CEO Park Jin-soo realized that Kimchi, the soul food of Korean, is difficult to use in cooking, so the product he developed was ‘Kimchi V’.

‘Kimchi V’, the core product of Open Source Lab, is made by stir-frying Kimchi made with 100% Korean ingredients, extra virgin olive oil, tomato paste, apple, and onion, and then freeze-drying it at minus 40℃.

It preserves the taste, color, and flavor of Kimchi as it is, and is made in a block form of 5cm wide and 1cm thick, respectively. The shelf life is about 14 months at room tempera-

20 Korea Agrafood

オ―プンソ―スラボは?2021年に設立された新生企業 だ?オ―プンソ―スラボの朴眞洙（パク·ジンス）代表 は?西洋料理のシェフだった?また?その後には食品會 社の食品硏究員として勤務するとともに?約1,000以上 のレシピの開發に參加したりもした?朴眞洙代表は?シ ェフと食品硏究員を經て?韓國のソウルフ―ドのキムチ が料理に使用しづらい点を認識することになり?そこで 開發された製品が「キムチV」だ? オ―プンソ―スラボの目玉製品の「キムチV」は?100% 韓國産の原料で作ったキムチとエクストラバ―ジンオ リ―ブオイル?トマトペ―スト?リンゴ?タマネギを炒 めた後?マイナス40℃でフリ―ズドライした製品だ?キ ムチの味と色?風味をそのままに維持しており?縱と橫 はそれぞれ5cm?厚みは1cmのブロックで製造された? 賞味期限は室溫で約14ヶ月と一般のポックムキムチの2 倍以上にもなる? 朴眞洙代表は「キムチV」の强みは?一言で表現すれば? 「適度に熟成されたキムチを1年を通して同じ味で食べら れる?」ということだ?キムチは熟成期間により?味は全 て異なる?異なる文化の海外の人?がキムチを味わおう とすれば?韓國と同じ味でなければならず?また手輕に 利用できなければならない?」と述べた?

Ne w

Ite m

Kimchi Block Korean Kimchi That Anyone Can Enjoy Easily And Conveniently

誰もが手輕に食べられる韓國のキムチ?「キムチブロック」

What is ‘Kimchi V’?

It is a block-type product made by freeze-drying Korean stir-fried Kimchi. It weighs 7 g, and each bag contains 50 g of stir-fried Kimchi. ‘Kimchi V’ is characterized by the fact that you can enjoy aged Kimchi of pH 4.0, the most delicious acidity of Kimchi, all year round, and does not use sugar, MSG, or preservatives at all.

January 2023 21

New Item

ture, more than twice that of regular stir-fried Kimchi.

CEO Park said, “the advantage of Kimchi V in one sentence is that you can enjoy properly ripened Kimchi with the same taste throughout the year. Kimchi tastes different depending on the aging period. If we want people from different cultures to taste Kimchi, it should taste the same, be easy, and convenient.”

It Can Be Used As A Main Dish Or Condiment ‘Kimchi V’ can be used in various ways. If you add 40 ml of water to one Kimchi block, it becomes stir-fried Kimchi as it is, or you can just break it up, and eat it or use it as a Kimchiflavored seasoning. According to CEO Park Jinsoo, ‘Kimchi V’goes well with all kinds of food in the world, including ravioli, rice noodles, ramyeon, udon, and pizza.

Thanks to such advantages, ‘Kimchi V’ is actively exported to Germany, where images of eating ‘Kimchi V’ with sandwiches, pasta, and sausages are being uploaded on social media.

After being introduced locally through the

22 Korea Agrafood

主菜に?調味料にも使用可能

「キムチV」は?樣?な面で活用できる?キムチブロック1 個に水40㎖を加えれば?本來のポックムキムチになり? そのまますすいで食べたり?キムチ味の調味料としても 利用できる?ラビオリ?米麵?ラ―メン?うどん?ピザ など世界の全ての料理とも相性がよいというのが?朴眞 洙代表の話だ? こうした强みを前面に出して?キムチVはドイツへと活 發に輸出されている?ドイツでは?サンドイッチ?パス タ?ソ―セ―ジとともに食べられる姿がSNSにアップ ロ―ドされている?aTパリ支社を通して現地に紹介さ れ?好評を博して以後?オンオフラインで單獨商品とし て販賣されており?また?aT東京支社の支援を受けて? 日本へ試驗的な輸出も完了し?日本のス―パ―チェ―ン の會社と來年には發賣する製品について協議中だ? 「キムチV」には?プロバイオティクスが含まれている? 特許を受けたコ―ティング技術を適用した乳酸菌を製造 過程で投入し?プロバイオティクスを含む「キムチV」は 現地でも特許を出願中だ?旣存の「キムチV」のほかに? ビ―ガンのための「キムチV」製品も發賣されている点も 注目を集めている?

「SIAL Paris 2022」?革新賞を受賞

キムチVは?フランスのパリで開催された「SIAL Paris で「Grocery Savoury Poducts」部門「革新賞」を 2022」

Korea Agro-Fisheries & Food Trade Corporation (aT) Paris branch and receiving positive responses, it has been sold online and offline as a stand-alone product. In addition, with the support of the aT Tokyo branch, Open Source Lab has completed the trial export of ‘Kimchi V’ to Japan, and products to be released next year are being discussed with a Japanese super chain company.

Probiotics are alive in ‘Kimchi V’. Lactic acid bacteria applied with patented coating technology was put into the manufacturing process, and ‘Kimchi V’ containing probiotics is currently applying for a patent. Moreover, it is noteworthy that Open Source Lab is also releasing ‘Kimchi V’ products for vegans.

Innovation Award In ‘SIAL Paris 2022’ ‘Kimchi V’ won the ‘Innovation Award’ in the ‘Grocery Savoury Products’ category at ‘SIAL Paris 2022’ held in Paris, France. As a result obtained by competing with about 1,800 products from the exhibition, it also means that ‘Kimchi V’ has been recognized as a product that can increase the utilization of Kimchi while maintaining the original taste of Korean Kimchi. Open Source Lab, along with the aT Paris branch, is planning to enter the European market in earnest in the first half of 2023.

Open Source Lab aims to release 10 global products within 5 years. Like the Kimchi block, it is thinking of making a product that can be used quickly, accurately, and easily by anyone with the most Korean ingredients.

CEO Park Jin-soo said “I will draw a future in which Korean food spreads not only to Kimchi, but also to marginalized places that have not experienced Korean food.”

受賞した?オ―プンソ―スラボは?aTパリ支社とともに 2023年の上半期に本格的にヨ―ロッパ市場へ進出する 計畵だ? オ―プンソ―スラボは?5年內にグロ―バル製品の10種 類を發賣するという目標を持っている?キムチブロック のように「最も韓國的な素材で?誰でもすぐに?正確に? 手輕に使用できる製品」を作るという構想がある? 朴眞洙代表は?「キムチはもちろん?韓國料理が普及し ていない場所まで廣げていくという未來を描きたい?」と 述べた?

Open Sauce Lab 070-4065-0325

neo1626@hanmail.net

www.opensaucelab.com

Exporter Countries:

Germany Japan

fo Additional In Product name: Kimchi V Product ingredients: 100% Korean Kimchi (99.9%) Expiration date: 14 months at room temperature Product size: 35 g (7 g X 5 units) Certification: FDA (U.S.), FSSC22000 (U.S.) ISO22000 (KOR), HACCP (KOR) Characteristics: 쪾A block-type product made by stir-frying Kimchi made with 100% Korean ingredients, extra virgin olive oil, tomato paste, apples, and onions, and then freeze-drying them at minus 40 °C. 쪾If you add 40 ml of water in one Kimchi block, it becomes stir-fried Kimchi as it is, and you can eat it by simply breaking it or use it as a Kimchi-flavored seasoning.

January 2023 23

Essay Photo 24 Korea Agrafood

Have you ever heard about Korean paprika brand ‘AJUA’?

In Korea, various types of paprika such as red, yellow, and orange are produced, and ‘AJUA’ is a brand of paprika for export. Agricultural Corporation KOPA, a joint venture between farm and exporting firm, is leading the export of Korean paprika.

Because they export premium paprika: that is delicious, hygienic, and uniform in size, through high production standard and strict quality control, they are gaining popularity in overseas. At the BKF (Buy Korean Food) held in November, 2022, KOPA and EURO ATLANTIC, a Malaysian distributor, signed a MOU. Now, Malaysian can also enjoy Korean paprika in various colors. We hope that more people who subscribe to <Korea Agrafood> will be able to enjoy Korean premium paprika.

January 2023 25

Trend & Products

Steady Growth In Frozen Food Production And Exports 繼續的に成長する冷凍食品の生産と輸出額 The frozen food market is growing in Korea due to its advantages of convenience in storage and cooking. As the aftereffect of COVID-19, the demand for easy-tocook frozen foods is increasing as the preference for home-cooked meals grows and as air fryers become popular. In both online and offline distribution channels, frozen food is classified as a separate category, and product types are diversifying to include Mandu (dumplings), fried foods, side dishes, frozen rice, pizza, corn dogs, and bakeries.

韓國では保存や調理に便利な冷凍 食品市場が成長している?新型コ ロナにより?家庭での調理機會が 增え?エアフライヤ―が普及する なかで?調理が手輕な冷凍食品へ のニ―ズが高まっているのだ?オ ン·オフラインの流通チャネルで は冷凍食品がカテゴリ―別に分類 されており?製品の種類もマンド ゥ（餃子）?揚げ物?おかず?冷凍 ご飯?ピザとホットドッグ?ベ― カリ―など多樣化している?

26 Korea Agrafood

The Popularity Of Easy-To-Cook Frozen Food According to the Food Information Statistics System (FIS) of the Korea Agro-Fisheries & Food Trade Corporation (aT), the frozen food market is growing. Frozen food production is estimated to have increased by 30.1% from about USD 1,685 million in 2017 to about USD 2,193.2 million in 2020. Due to COVID-19, the demand for home-cooked meals has expanded, and the HMR (Home Meal Replacement) market has grown, leading to an increase in consumption of frozen food. This has also been influenced by the spread of air fryers and the increase in the launch of premium frozen products. Another reason for the growth of the frozen food market is that consumers are choosing frozen foods such as frozen chicken and frozen pizza instead of expensive delivery chicken or delivery pizza in consideration of cost-effectiveness.

調理が手輕な冷凍食品が人氣 韓國農水産食品流通公社の食品情報統計システム（FIS）によれば?冷凍食品市 場は成長傾向を示している?それは?冷凍食品の生産規模が2017年の約17億 300万ドルから2020年には約21億9,320万ドルと30.1%も增加したものと推定 されることからもわかる?新型コロナで家庭內調理の機會が增え?家庭食代替 食品市場が成長するなかで?冷凍食品の消費も增えた?これには?エアフライ ヤ―の普及や高級冷凍食品の發賣が增えたこともに影響した?消費者がコスパ を考慮して價格の高い出前のチキンやデリバリ―のピザの代わりに?冷凍のチ キン?冷凍のピザのような冷凍食品を選んだのも冷凍食品市場が成長した理由 だ?

January 2023 27

Trend & Products

19.

In Korea’s online and offline distribution channels, frozen food is so popular that it is classified as a separate category. In addition, products of various flavors and shapes are being launched as the frozen food market grows.

The variety of products is diversifying, including Mandu, fried foods, side dishes (Tteokgalbi, etc.), frozen rice, pizza, corn dogs, and bakeries. Satisfaction with frozen food is also high. In a consumers survey on frozen food, 75.2% responded that they were satisfied. For that reason, most consumer chose taste (48.4%). Easy cooking, various types, and excellent quality are other reasons why consumers prefer frozen foods.

韓國産冷凍食品の輸出も增加

Korea Frozen Food Exports On The Rise Too Korea’s frozen food exports also increased by 275.7% from USD 12.06 million in 2017 to USD 45.32 million in 2021. Mandu, which has the largest export volume, exported USD 39.24 million in 2021, an increase of 228.6% compared to 2017, and corn dogs were USD 4.84 million, up 232.1% from 2017. Pizza exported USD 1.25 million, an increase of 314.3% compared to 2018. It is estimated that the increase in Korea’s frozen food exports was influenced by the globalization of Korean culture and contents, and the increased demand for convenience foods due to COVID-

28 Korea Agrafood

韓國の冷凍食品輸出額も?2017年の1,206万ドルから 2021年には4,532万ドルへと275.7%も增加した?輸出 額で最大規模を誇るマンドゥは?2021年には3,924万ド ルを輸出した?2017年比で228.6%に增加したものだ? ホットドッグは484万ドルで2017年比で232.1%も增加 した?ピザは125万ドルを輸出し?2018年比で314.3% の增加となった?韓國の冷凍食品輸出の增加は?韓國の 文化コンテンツの世界化に加え?新型コロナにより手輕 に調理できる食品の需要が增加したことが影響している と推定される? 韓國のオン·オフラインの流通チャネルでは?冷凍食品 がカテゴリ―別に分類されるほど人氣がある?それだけ ではなく?冷凍食品市場が成長するなかで?樣?な味と 形の製品が發賣されている?マンドゥ?揚げ物?おかず （トッカルビなど）?冷凍ご飯?ピザ?ホットドッグ? ベ―カリ―など製品の種類が多樣化している?冷凍食品 に對する滿足度も高い?冷凍食品に對する消費者調査で 75.2%が滿足していると回答した?その理由として?味 （48.8%）を選擇した消費者が最も多かった?

Diversification Of Frozen Food Types The most popular product is Mandu, which was the highest at 56.4% in the frozen food preference survey. Food companies are seeking to expand the market through various attempts such as developing new products or changing the ingredients used in existing products. In the case of the CJ Cheil Jedang Corp.’s ‘Bibigo’ brand, which has a high market share, is launching about 60 types of Mandu.

Each product has a different recipe or ingredients in Mandu, and vegan Mandu have also been released with the spread of vegetarian trends. Frozen pizza and frozen corn dogs for snacks and frozen Tteokgalbi (grilled short rib patties) for side dishes are also popular, and frozen Bokkeumbap (fried rice), which is increasingly purchased for meals, is expected to grow in the market in the future. Ottogi Co., Ltd. has lauched about 26 types of frozen pizza, including ‘All-Meat-Combo Pizza’ with various sausages and ham as toppings. In addition, there are various frozen Bokkeumbap products, including Cheolpan Gamjatang Bokkeumbap (pork back-bone stew pan-fried rice). Pulmuone Co., Ltd.’s ‘Block Cheese

Tonkatsu’ is a product that wraps mozzarella cheese with pork sirloin, and is characterized by being simple to cook in an air fryer. ‘Neobiani’ (marinated grilled beef slices) from ORGA, a premium market of Pulmuone Co., Ltd., is popular as a side dish for children and as a snack for adults.

冷凍食品の種類も多樣化傾向 最も人氣のある製品はマンドゥだが?冷凍食品のニ―ズ 調査で56.4%と最も高かった?それほどに?食品企業は 新製品開發や旣存製品に使用する材料のバリエ―ション など?樣?な對應を通して市場擴大を圖っている?市場 シェアが高いCJ第一製糖の「ビビゴ」（bibigo）ブランドの 場合?約60種類のマンドゥ製品を發賣している? 製品ご とに調理法やマンドゥに入っている材料が異なり?菜食 のトレンドの擴大に合わせて?ビ―ガンマンドゥも發賣 した?（株）オットゥギは?樣?なソ―セ―ジとハムをト ッピングに使用した「ALL-MEAT-COMBO PIZZA」 をはじめとして?30種類あまりの冷凍ピザを發賣してい る?また?「鐵板カムジャタンチャ―ハン」をはじめとし て?冷凍チャ―ハンの製品も樣?ある?（株）プルムウォ ンの「ブロックチ―ズとんかつ」は?豚肉のロ―スにモッ ツァレラチ―ズを包んでいる製品だが?エアフライヤ― で簡單に調理できるのが特徵だ?（株）プルムウォンのプ レミアムマ―ケットの「ORGA」から出た「ノビアニ」子ど ものご飯のおかずや大人の酒のつまみとして人氣だ?

Korean Frozen Food Products

CJ Cheil Jedang Corp.’s Bibigo

Ottogi Co., Ltd.’s All-Meat-Combo Pizza

Pulmuone Co., Ltd.’s Block Cheese Tonkatsu

Pulmuone Co., Ltd.’s Neobiani

January 2023 29

rce e mm o C E-

Red Ginseng, The Best Health Food In East Asia In Korea, red ginseng is usually given when greeting or giving gifts to elders. This is because it reflects your heartfelt wish for the health and vitality of the other person, and you can expect the red ginseng’s effect of boosting immunity. With its reasonable pricing and classy packaging, it is a great gift to choose from.

The reason for overseas purchases is also related to this. Demand for Korean red ginseng is gradually increasing overseas for reason such as gifts and health promotion. It is also very popular online, and hundreads of thousands of purchase reviews are posted on Korean red ginseng products sold in China’s Jingdong Shangcheng.

Take Care Of Your Health Easily With Korean Red Ginseng Red ginseng, which is made by drying and steaming ginseng, is a representative health functional food in Korea. The Korea Food and Drug Administration defines red ginseng’s health functions, proven through scientific analysis, as immunity enhancement and fatigue recovery. On top of that, red ginseng has recently been recognized for its antioxidant effect.

Both in name and reality, it is acknowledged as a ‘restorative medicine’ by Koreans.

The greatest feature of red ginseng is that it is rich in saponin, which replenishes physical strength, enhances body immunity, and prevents cardiovascular diseases. It also suppresses the build-up of lactic acid in the muscles, helping to recover from fatigue. It is a mistake to think that red ginseng will be difficult to eat just because there are various expected effects. Korean red ginseng products range from inexpensive red ginseng drinks to root ginsengs, with a wide range of prices and a variety of types.

30 Korea Agrafood

韓攻紅參，健康麟惠 紅參是捲人參進行蒸煮基 碼過程加工而成的韓攻典 型的保健食品?韓攻食品 葯品安全廳(KFDA)格科縯方法 分析確認，紅參具有提高免疫力?恢復疲 勞等保健功能?加之近來其抗宸化效能又 得到認嗇，可以說已成爲韓攻人名副其麟 的保健品? 紅參最大的特点是富含牲曷成分?牲 曷具有補充郞力?提高身郞免疫力?預防 心血管疾病等功效，幷具有通過抑制乳酸 在肌肉中的堆積恢復疲勞，防止肌肉損傷 提高耐力的效果及通過刺激中樞神格改善 記憶力和集中力的效果?如果舅想旣然紅 參有這鹿多效果，那一定蜈貴吃不起就錯 了，韓攻的紅參産品，從廉價的紅參飮料 到整參産品，不僅産品種類繁多而且其價 格範圍也蜈廣?

January 2023 31

rce e mm o C E-

Why Is Red Ginseng Popular?

Korean Red Ginseng

Red ginseng products with more than 100,000 purchase reviews are easily found on Jingdong Shangcheng, China’s leading online mall. There is more than one type as well. Drinks, teas, pills, slices, and root ginsengs have all received more than 100,000 reviews, and all are popular for their own reasons. The common keywords include ‘packaging’, ‘health’, and ‘gift’. A consumer who has purchased root ginsengs said, “this is the second root ginsengs I bought. I bought them as a gift for my elderly family members. I really like them because of their solid packaging and the anti-counterfeiting label.

The red ginseng inside is also very big. I bought two at once. Our elderly family members will also like it very much.”

紅參，爲何暢銷? 在中攻著名的網上購物商城京東商城，蜈容易看到購物評 語超過10万穡的紅參産品?芟型也幷不局限在絞一種，如 飮料?茶?丸?切片?整參等都有超過10万穡以上的購物 評語，而且各有各的暢銷理由?而各種産品購物評語的共 同核心詞是“包裝”?“健康”和“饑物”?如，有一位購買整 參産品的消費者在評語中寫道，“這是我第二次購買整參産 品，爲的是想以此孝敬老人家?産品包裝蜈好，還有防僞 標志，令人滿意?內裝的紅參憾頭也蜈大?我一下買了兩 憾，我想老人家也一定繇蜈高興”? <Source : JD.com>

32 Korea Agrafood

Other Red Ginseng Products Are Available In Korea, ‘the birthplace of red ginseng,’ you can find red ginseng products from various companies.

In addition to the well-known CheongKwanJang, there are BNGisLife Co., Ltd., Hansamin, and Punggi Premium Goods Agricultural Cooperative.

BNGisLife sells Sunsimwon Almighty, which is mixed in liquid such as water, and Punggi Premium Goods Agricultural Cooperative sells Red Ginseng Pomegranate Collagen, which has removed the bitter taste of red ginseng. There is even red ginseng juice for children, which can be purchased at Organic Love. If you like red ginseng candy, contact Sobaek Korea.

還有其他紅參産品可選購 在“紅參宗祖攻”韓攻消費者可以看到各種紅參産品生産企 業?如廣爲人知的“正官庄”及BNGisLife Co.,Ltd.?韓參 印 (Hansamin)? Punggi Goods Agricultural Cooperative“等?由BNGisLife Co.,Ltd.生産的可兌水 等液郞喝的産品 Sunsimwon Almighty?由 Punggi Premium Goods Agricultural Cooperative生産的去紅 參苦味産品紅參石榴膠原蛋白 (RED GINSENG POMEGRANATE COLLAGEN)等正在市面銷魔之中? 甚至還有專爲孩子們生産的紅參汁，消費者可在 Oraganiclove買到該産品?如果捲紅參糖果感興趣，還可 咨詢SOBAEK KOREA Red Ginseng?

Korean Red Ginseng Products

BNGisLife Co., Ltd.’s Sunsimwon Almighty

Hansamin’s Red Ginseng Tea Gold

GS-TK Co., Ltd.’s Goryeo Sliced Red Ginseng

Geumsan Insam Co., Ltd.’s Ginseng wine

Punggi Premium Goods Agricultural Cooperative’s Red Ginseng Pomegranate Collage

Hanchaeum’s Hagin capsule

Sobaek Korea Co., Ltd.’s Red Ginseng Candy

January 2023 33

K-FOOD Recipe Bulgogi

The Traditional Korean Food,

Bulgogi ulgogi is a must-have menu during holidays or B at a feast in Korea. Made with thinly sliced beef, Bulgogi is known for its soft texture, and a salty and sweet taste. You can have Bulgogi by mixing it with rice or wrapping it in vegetables. It’s everyone’s favorite dish, yet the recipe is astonishingly simple. You just need to prepare the meat and Korean pastes ready. <Korea Agrafood> proudly presents the super-simple recipe for you to greet upcoming Korean traditional holiday.

34 Korea Agrafood

January 2023 35

K-FOOD Recipe Bulgogi

Bulgogi Recipe

the beef into bite-sized 01 Slice pieces.

2 Servings 15 min

Main Ingredients Beef 400 g, a little bit of cooking oil, 1/4 cup of water, a little bit of pepper seasoning sauce by mixing 02 allMakethe prepared sauces.

the beef in the sauce 03 Marinate and mix it well.

Sub Ingredients 3 tbsps of Ganjang (soy sauce), 2 tbsps of water, 2 tbsps of sugar, 1 tbsp of crushed garlic, 1 tbsp of chopped green onions, 1/4 tbsp of chopped ginger, a little bit of sesame oil

KoreaAgrafood

Put a little of cooking oil in a frying Add water little by little to pre04 pan 05 vent the beef from burning. and cook the beef.

KoreaAgrafood

When the beef is cooked, add you plate it on a dish, Bulgogi is 06 onions.

07 Ifready~! some pepper and the green

36 Korea Agrafood

Tips

Check Out the Recipe in K-Food Recipe in World.

Bulgogi-Related Export Products

Beef Bulgogi Sauce from Chungwoo Food Co., Ltd.

Plant-based Bulgogi of Unlimeat Co., Ltd.

The taste of food depends on the seasoning

Unlimeat Co., Ltd. is a company specializing in

sauce. Seasoning varies in taste depending on the

substitute meat and boasts a unique status in

ingredients and measurements, so there are con-

Korea. Since its establishment in 2017, it has

cerns when making it. What is good to use at

been recognized overseas for its marketability

times like this is the seasoning sold on the market.

enough to rank third place in the innovation

If it’s not good enough, you can add ingredients to

award at the SIAL China Innovation 2021. Their

your taste. Chungwoo Foods Co., Ltd., a compa-

Bulgogi meal kit, made only with plant-based

ny specializing in sauce manufacturing, exports

raw ingredients such as rice flour and cacao, re-

Beef Bulgogi Sauce. ‘Delicious Food from the First

produces the tatse of Korean Beef Bulgogi. If

Taste’ is the slogan of the Chungwoo Food Co.,

you heat it for 3~4 minutes over medium heat

Ltd. and they make Beef Bulgogi Sauce with this

when cooking in a frying pan or two and a half

conviction. It sells a Beef Bulgogi Sauce of 1.95 kg

minutes when cooking in a microwave, a deli-

for households and 10 kg for restaurants.

cious vegetarian beef Bulgogi meal is complete.

+82-54-481-8101

www.chungwoofood.co.kr

070-7799-0419

https://unlimeat.com

January 2023 37

K-FOOD Nick Name: Veronica Vanessa Francoteran Age: 28

Nationality: Venezuela

Favorite Food: Instant rice, Makgeolli

“Korean Processed Rice Food Has Fascinated Me”

From Venezuela

products on Amazon. I I sometimes buy Korean agricultural s because Korean products sometimes go to Chinese supermarket rice and Makgeolli (rice are also sold there. Besides instant s is Kimchi. This is bewine), one of my favorite Korean food acid bacteria, so I feel like cause it tastes good and contains lactic th. it helps with digestion and intestinal heal easy to eat and goes well I like instant rice the most because it is thy vegetarian diet, glutenwith other foods. I love that it's a heal s for Makgeolli. free, and easy to digest. The same goe onated and I like it because it is moderately carb in nutrients the main ingredient is rice. Rice is rich it, I feel and has a sweet taste, so when I eat d> will healthy. I hope that <Korea Agrafoo ural continue to introduce Korean agricult products that consumers can easily purchase.

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Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034

Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191

(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094

New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560

東京都新宿袴四穀4-4-10 KOREA

(

CENTER 5F)

E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657

(

E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160

Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg.

1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan

Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China

E-Mail : osaka@at.or.kr TEL : 81-6-6260-7661 INTERNET PHONE : 070-7000-4138 FAX : 81-6-6260-7663

中攻山東省靑島市市南袴香港中路26獄 遠雄攻際廣場705戶) (

E-Mail : qingdao@at.or.kr TEL : 86-532-5566-8870~8872 INTERNET PHONE : 070-4617-5092~3 FAX : 86-532-5566-8873 Qingdao aT logistics Co.,Ltd Qingdao aT logistics co.,Ltd West Shuangyuan Rd.,Liuting Street, Chengyang, Qingdao, China

靑島市城陽袴流享街道雙元路西靑島愛 特物流有限公司) (

E-Mail : qingdao_logistics@at.or.kr TEL : 86-532-6696-2229, 2280 INTERNET PHONE : 070-7938-0865 070-7938-0863 070-7938-0864 FAX : 86-532-6696-2181

大阪市中央袴安土町1-8-15, 野村不 動産大阪 B/D 8F) (

Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213

Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626

Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr