May 2022 (vol.319)

May 2022 vol.319

New Topic Health & Functionality

Farmtastic

New Item

E-Commerce

Korean King Oyster Mushroom that Fascinated Europeans

Korean Cabbage that can Taste Sweet without Dressing

Various Ingredients, Evolving Korean Mandu

se! u e! a s P u s a r Buye D Fans P O K-FO

Find your Korean Food Visit K-FOOD Trade & Enjoy the variety of Korean Food

https://www.k-foodtrade.or.kr

k-foodtrade.or.kr is also available via your mobile phone.

and

’s

Zero Waste Zero Hunger Campaign Let us introduce ‘Zero Waste, Zero Hunger’, a campaign to protect the environment and help hungry people by reducing food waste.

If we reduce food waste, can take care of both IfIndividuals we reduce diet and health food waste,

Let’s reduce waste at home. your diet and buy only 01 Plan the food you need.

Quantity of Meals

Consider the expiration date and quantity of meals when purchasing food ingredients.

Restaurants can save the costs for food waste disposal

Divide food ingredients into portions and 02 store them in a transparent container.

We can protect the environment by reducing greenhouse gas

You can cook your meal easily based on the number of people and easily check where and what is in the refrigerator.

help people who are hungry by donating some of the savings.

Expiration Date

03 Ground dry ingredients to cook.

Then, let’s find out how we can join the Zero Waste Zero Hunger campaign at home.

How close have you gotten to Zero Waste?

Effort to reduce food waste can be practiced in daily life to overcome the climate crisis and hunger.

Ground dry ingredients such as anchovies, dried shrimp, and kelp to use to make broth easily and have a healthy meal, thereby having two benefits at one.

Let’s donate together in everyday life.

Start WFP individual donation You can make an individual donation by accessing the WFP official website, ko.wfp.org, and clicking the Donate button.

Donate on ‘Share the Meal’ Zero food waste with one finished meal!

Saves 38,000 won (About USD 33) per year, more than 100 won (About USD 0.08) per day!

Share food to people who are suffering from hunger around the world with the saved expenses!

1/3 of the food on your table can save 1/10 of the world’s lives.

You can donate through the WFP donation app ‘Share the Meal’ and sharethemeal.org.

CONTENTS May 2022 vol. 319 12

16

30

Photo by Dameulstudio

COVER With prolonged COVID-19, consumers around the world are paying attention to ‘health’, perceiving food products as necessary for a healthy life. This trend is also transpiring in the agricultural product market. Now, when consumers choose agricultural products, they consider ‘health’ and ‘functionality’ as their top priority, which is also becoming a global trend.

Main Theme

‘Health’ and ‘Functionality’ are New Topics in the Agricultural Product Market 06

Health Functional Food Market on a Growth Trend

08

From Sesame Leaves to Kimchi, Targeting the Japanese Functional Food Market

10

What about Functionality Label for General Korean Food Products?

Closeup 12 FARMTASTIC Korean King Oyster Mushroom that Fascinated Europeans

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0963 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

16 PROCESSED FOOD DODAM, from Green Tea to 30 Kinds of Jam

CEO Kim Choon-jin EXECUTIVE VICE PRESIDENT Ki No-sun (Food Industry & Trade Division) EDITORS Chang In-shik

20 NEW ITEM Korean Cabbage that can Taste Sweet without Dressing

REPORTERS Kim Young-min (kimym@agrinet.co.kr) Cho Yeong-kyu (choyk@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Jennifer Shin, Han Hyo-jin (ENGLISH) Tamura Yoshihiro (JAPANESE)

Trend & Culture 26 TREND & PRODUCTS Deliciously Spicy, Korean Gochujang

Park Seo-ran (CHINESE)

EDITORIAL BOARD BEIJING Park Sung-kuk 070-4617-5090 (parksk@at.or.kr) SHANGHAI Sung Si-chan 070-7077-6197 (sschan@at.or.kr) CHENGDU Wang Sung 070-4617-3267 (wangcheng@at.or.kr) DALIAN Koh Jung-hee 070-4617-3266 (kohjh@at.or.kr)

30 E-COMMERCE Various Ingredients, Evolving Korean Mandu

HONGKONG Kim Suk-ju 070-4617-2696 (sukju71@at.or.kr) HANOI Park Min-cheol 070-4617-7257 (cheol@at.or.kr) HOCHIMIN Park Il-sang +84-862-470-214 (flower@at.or.kr) BANGKOK Lee Ju-yong 070-4617-7226 (pathfinder@at.or.kr)

34 K-FOOD RECIPE Deliciously Salty, Ganjang Ham Gyeranbap

JAKARTA Cho Sung-thok 070-4617-2694 (cst7424@at.or.kr) TOKYO Jang Seo-gyeong +81-3-5367-6656 (skjang@at.or.kr) OSAKA Kwon Tae-hwa +81-6-6260-7661 (thkw@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (sirshim@at.or.kr) L.A Kim Min-ho +1-562-809-8810 (mhkim@at.or.kr) DUBAI Kim Hyuk +97-1-4339-2213 (kh6318@at.or.kr) PARIS Ha Jung-a 070-4617-7225 (ewropa@at.or.kr)

Extras

MOSCOW Shin Jae-hun 070-4617-3277 (chekov@at.or.kr)

24 PHOTO ESSAY

QINGDAO Lee Sun-woo (bird@at.or.kr) KUALALUMPUR Jang Jae-hyung (jhjang@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News

38 K-FOOD FRIEND - Webtoon : Strawberry - Fan Letter : Angelica Chiong

#60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.k-foodtrade.or.kr

C over Story

‘Health’ and ‘Functionality’ are New Topics in the Agricultural Product Market

With prolonged COVID-19, consumers around the world are paying attention to ‘health’, perceiving food products as necessary for a healthy life. This has driven the growth of the health functional food market globally, according to the Korea Health Supplements Association (KHSA), the global health functional food market was confirmed to be at USD 156.2 billion in 2021. This trend is also transpiring in the agricultural product market. Now, when consumers choose agricultural products, they consider ‘health’ and ‘functionality’ as their top priority, which is also becoming a global trend.

4 Korea Agrafood

農食品市場?「健康」と「機能性」が新たな話題に 新型コロナが長期化するにつれ?全世界の消費者の關心は「健康」に集ま っている?そのため?消費者は食品を健康な生活のためのものと認識し ている?これは健康機能食品市場の成長を牽引した?韓國健康機能食品 協會によれば?世界の健康機能食品市場は? 年の 億ドルに 達するとされている?こうした雰圍氣は?農食品市場で現れている?今 や消費者は農食品を選ぶとき「健康」と「機能性」を優先し?これはまた世 界的な流れでもある?

2021

1,562

May 2022 5

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n 2019, the global health functional food I market was valued at USD 143.2 billion.

Since exceeding USD 100 billion in 2013, it has been growing at more than 5% every year.

According to the KHSA, the size of the health functional food market in Korea is estimated at USD 4.115 billion in 2021, up 20.9% over the past five years from USD 3.403 billion in 2017. In sales of health functional ingredients, red ginseng was the highest at USD 1,126 million, followed by probiotics USD 686.73 million, vitamins USD 516.84 million, oil containing EPA and DHA USD 200.4 million, body fat reduction products USD 132.94 mil-

Health Functional Food Market on a Growth Trend 成長傾向をみせる健康機能食品市場 年の世界の健康機能食品市場の規模は1,432億ド ル?2013年に1,000億ドルを突破した後?每年5%以上 の成長を續けている?韓國健康食品協會によれば?韓國 の健康機能食品市場の規模は?2021年の41億1,500万ド ル（推定）で?2017年の34億331万ドルと比べると?5年 間で20.9%成長した?健康機能性原料の販賣量は紅參が 11億2,617万ドルで最も多く?プロバイオティクスは6 億8,673万ドルで2番目に多い?ビタミンは5億1,684万 ドル?EPAおよびDHAを含む油脂は2億39万ドル?體 脂肪減少關連製品は1億3,294ドル?コラ―ゲンは8,613 万ドルとなった?プロバイオティクスは乳酸菌の增殖と 惡玉菌の抑制などに?EPAおよびDHAは血中の中性脂 肪の數値改善と目の健康などに效果があるとされる?

2019

6 Korea Agrafood

lion, and collagen USD 86.13 million.

Probiotics are effective in proliferation of lactic acid bacteria and inhibition of harmful bacteria, while EPA and DHA are effective in improving blood neutral lipids and eye health. In the marketing survey of 240 member companies of the KHSA last year, ‘immune function’ was the most popular functional field, followed by intestinal health, skin health, sleep quality improvement, and body fat reduction.

Red ginseng is definitely a functional item with excellent immune function. Its main products are Red Ginseng Extract from Korea Ginseng Corporation and Samsidae Red Ginseng Extract Every Ginseng from Geumsan Black Ginseng CO., LTD. In Korea, ginseng is a major health functional food along with red ginseng.

According to Trusted Business Insights, a global market research firm, the global ginseng extract market size is estimated at USD 21.8 billion and is expected to grow at CAGR of 6.1% by 2027. This is the reason Korean ginseng, the origin of ginseng, is receiving more attention. As a functional raw material that enhances immunity, improves fatigue, and helps bone health, ginseng has recently been drawing attention as a health functional food in the U.S. In addition, garlic has been recognized as a good functional raw ingredient for improving blood cholesterol, and black raspberry extract is pending registration as a raw ingredient since its blood pressure control effect is recently confirmed.

昨年?韓國健康食品協會所屬の240社のマ―ケティング 擔當者を對象にしたアンケ―ト調査で最も人氣が高い機 能性分野として?「免疫機能」が壓倒的に高く?このほか には腸の健康?肌の健康?睡眠の質改善?體脂肪の減少 などが擧がった?免疫機能がすぐれた機能性品目は?當 然ながら紅參で?紅參の主要製品は韓國人參公社の紅參 エキスと錦山（クムサン）黑參株式會社のサムシデ紅參エ ブリジンセンなどがある? 韓國の健康機能食品としては?紅參とともに高麗人參が その代表だ?グロ―バル市場調査會社のトラスティッ ド·ビジネスインサイトによれば?世界の高麗人參抽出 物市場の規模は218億ドルで?2027年までに年平均 6.1%成長すると予想されている?これが高麗人參の宗 主國である韓國の高麗人參が注目されている理由だ?高 麗人參は免疫力を高め?疲勞を回復させ?骨の健康を助 ける機能性原料で?最近では米國で健康機能食品として 注目されている? ほかにも?ニンニクは血中のコレステロ―ル改善に寄與 する機能性原料として認められているほか?最近ではブ ラックベリ―抽出物の血壓調節效果が確認され?原料登 錄を控えている?

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C over Story

From Sesame Leaves to Kimchi, Targeting the Japanese Functional Food Market エゴマ葉からキムチまで?日本の機能性食品市場を攻略 n line with this health functional food marI ket, health and functionality are emerging as trends in the agricultural food market. With K-FOOD gaining recognition as a health food, traditional K-FOOD such as Kimchi and Gochujang, as well as fresh agricultural products such as sesame leaves and chili pepper, are drawing popularity as health foods due to recognition for their functionality.

It is especially notable that Korean agricultural products are registered as functional food products in Japan, where the functionality labeling food system has been in effect since

Kimchi (Trechan)

8 Korea Agrafood

こうした健康機能食品市場に步調を合わせる形で?農食品 市場も健康と機能性が話題になっている?何より?KFOODが健康食品としての認知度を高めているが?キムチ とコチュジャンなどの傳統的なK-FOODはもちろん?エゴ マ葉と唐辛子などの生鮮農産物が機能性を認められ?健康 食品としての人氣を獲得している? 特に?韓國産の農食品が日本の機能性表示食品に登錄され ている点がひときわ目を引く?日本は2015年から機能性表 示食品制度を實施している?糖調唐辛子は血糖値の上昇を 抑制する效果が認められ?2019年に日本で機能性表示食品 に登錄された?日本國內に輸入された農食品のなかでは初 めてのことだ?韓國の糖調唐辛子は「ノンブエクム（日本語 譯：農夫の夢）營農組合法人」から日本へ輸出されている?

Sesame leaves

2015. Dangjo chili pepper was registered as a functional food in Japan in 2019 in recognition of its efficacy in suppressing blood sugar rise. This is the first of its kind among imported agricultural products in Japan. Korean Dangjo chili peppers are exported to Japan by ‘Dream of Farmer CO., LTD.’.

In 2020, Korean sesame leaves were listed as functional foods in Japan. Korea Agro-Fisheries and Food Trade Corporation (aT) explains the functionality of sesame leaves could be labeled by securing scientific evidence through a Japanese research institute that the rosmarinic acid element in sesame leaves can relieve discomfort in the eyes. Chubu sesame leaf is the famous Korean sesame leaf.

In 2022, Korean Kimchi was newly registered as a functional food, the first time in Japan. This means the Japanese government has recognized the intestinal function of fructooligosaccharide in Kimchi. A prototype for functional research on Kimchi was produced jointly by the World Institute of Kimchi in Korea and Trechan, a Kimchi company. In addition, perilla oil and red vinegar were registered as functional foods in Japan in 2021. A product of Komega, perilla oil is rich in omega 3 content including EPA and DHA, which can improve blood neutral lipids and help eye health.

Registration for red ginseng is currently underway based on the results of research showing that it can greatly improve cognitive functions, and silkworms are about to be registered, recognized for 1-deoxynojirimycin which suppresses blood sugar rise.

Perilla oil (Komega)

Dangjo chili pepper (Dream of Farmer CO., LTD.)

年には?韓國産のエゴマ葉が日本の機能性表示食品に 名前を連ねた?エゴマ葉に含まれるロスマリン酸が目の不快 感を緩和する機能があるとの科學的な根據を日本の硏究機關 を通して確認し?エゴマ葉の機能性が表示できるようになっ たということが?韓國農水産食品流通公社（aT）の說明だ?韓 國のエゴマは秋富（チュブ）エゴマが有名だ?2022年には韓 國産キムチが新たに登錄された?韓國産キムチが日本の機能 性表示食品に登錄されたのは今回が初で?これは日本政府が キムチに含まれるフラクトオリゴ糖の整腸機能を認めたもの だ?キムチの機能性の硏究のためのテスト製品は?韓國の世 界キムチ硏究所とキムチ業者のトゥレチャン（TRECHAN） が協力して製造した? このほかに?2021年にはエゴマ油と紅酢も日本の機能性表示食 品に登錄された?エゴマ油はコメガ（Komega）の製品で?血中 の中性脂肪の數値を改善し?目の健康維持に役立つEPAと DHAを含んだオメガ3の含有量が高い?紅參は?近年?認知機 能の改善に高い效果があるとの硏究結果をもとに?登錄が進め られており?藪も血糖値の上昇を抑える1-デオキシノジリマイ シン（1-Deoxynojirimycin）が認められ?登錄を控えている?

2020

May 2022 9

C over Story

What about Functionality Label for General Korean Food Products?

ike Japan, Korea has implemented the ‘GenL eral Food Functional Labeling System’ since December 29, 2020. As of April 2022, there are 296 products with general food functional labeling that have been voluntarily reviewed by the Korea Food Industry Association.

The no. 1 general product with functional indication registered at the Korea Food Industry Association is Pulmuone’s ‘PGA plus calcium silken bean curd’. This product contains poly-gamma-glutamic acid (PGA), which helps promote calcium absorption in the body. After, Pulmuone introduced ‘Fermented red yeast rice natto’. Red yeast rice is known to be effective for reducing blood cholesterol. Pulmuone also sells ‘Vegetable lactobacillus rice’, a yogurt product containing probiotics. Daesang has launched Red vinegar containing aloe gel, which is good for skin health and immunity enhancement.

10 Korea Agrafood

韓國の機能性表示一般食品は? 韓國も2020年12月29日から日本と米國のように 「一般食品機能性表示制」を實施している?

2022年4月時点で?韓國食品産業協會で廣告を審議 した一般食品機能性表示製品は?296品目ある?韓 國食品産業協會に1號に登錄された機能性表示一般 製品の「PGAプラスカルシウム絹ごし豆腐」だ?この 製品は?體內でのカルシウムの吸收促進に役立つポ リガンマグルタミン酸（PGA）が含まれた製品だ? それに續いて?プルムウォンは「發酵紅麴納豆」を發 賣した?紅麴は血中のコレストロ―ルの減少に效果 があることが知られている?また?プロバイオティ クスが入っているヨ―グルトの「植物性乳酸菌米」と 販賣中だ?韓國産の米を發芽させて作り?朝食の代 用品としてもよい?大象（デサン）は?肌の健康と腸 の健康?免疫力の增進などによいアロエゲルを含む 紅酢を發賣した?

Trechan Kimchi is Korea’s first Kimchi with functionality label. World Institute of Kimchi explained, “Trechan Kimchi contains fructooligosaccharide, a natural substance that proliferates beneficial bacteria in the intestine, and helps smooth bowel movements.”

General products with functionality labeling using ginseng include ‘Milk made with ground ginseng and yam’ by Seoul Dairy Cooperative. This product is Korea’s first functionally labeled milk.

Nokchawon launched Green tea powder with chlorella which is reported to be helpful in antioxidants, and Kwangdong Pharmaceutical CO., LTD. launched ‘Corn silk tea’ containing indigestible maltodextrin, which helps suppress postprandial blood sugar rise.

PGA plus calcium silken bean curd (Pulmuone)

Red vinegar (Daesang)

Milk made with ground ginseng and yam (Seoul Dairy Cooperative)

トゥレチャンキムチは?韓國の機能性表示キムチ1號 だ?世界キムチ硏究所は「世界キムチ硏究所が技術 支援したトゥレチャンキムチは腸內の善玉菌の增や し?惡玉菌を抑制し?便秘の予防によい天然物質の フラクトオリゴ糖を含むキムチ」と說明した?高麗 人參を活用した機能性表示一般製品にはソウル牛乳 協同組合の「高麗人參·山芋をすりおろして作った 牛乳」がある?この製品は韓國初の機能性表示牛乳 だ? 茶製造企業の綠茶園（ノクチャウォン）は?抗酸化に役 立つと報告されたクロレラが入っている「クロレラ粉 茶」を?廣東（クァンドン）製藥（株）は食後の血糖値 上昇を抑え?便秘の予防に役立つ難消化性マルトデ キストリンを含む「とうもろこしのひげ茶」をそれぞ れ發賣した?

Fermented red yeast rice natto (Pulmuone)

General Korean Food Products with Functionality Label

Green tea powder with chlorella (Nokchawon)

Vegetable lactobacillus rice (Pulmuone)

Trechan Kimchi (Trechan)

Corn silk tea (Kwangdong Pharmaceutical)

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Farmtastic

Korean King Oyster Mushroom that Fascinated Europeans ヨ―ロッパの人?を魅了した韓國産·エリンギ-チョンヘ 12 Korea Agrafood

King oyster mushroom is characterized by a thick white stem, a small cap on top, and a firm flesh.

Korean mushrooms are particularly drawing attention from Europeans because of their excellent taste and shape. ‘Cheon Hye’, a king oyster mushroom farm located in Gimcheon, Gyeongsangbukdo, has been exporting king oyster mushrooms to the Netherlands and the UK since 2015. As a young farmer, it built a smart farm early and has been producing high-quality mushrooms.

エリンギは白の厚い柄とその上にある小さい笠、彈力のある 食感が特徵だ?特に韓國産キノコは味と見た目がよく?ヨ― ロッパの人?の關心を集めている?慶尙北道の金泉（キムチ ョン）のエリンギ農場の「チョンヘ」は? 年からこれま でヨ―ロッパ市場へエリンギを輸出している?靑年農業者 らしく?スマ―トファ―ムをいち早く構築し?高品質のキ ノコを生産している?

2015

Smart Farm Contributed to HighQuality Products Cheon Hye is a farm that grows king oyster mushroom and mini king oyster mushroom.

When CEO Kwon Chan-hyeok returned to Korea in 2019 after living in Australia for 12 years, he took over his father’s business and jumped right into mushroom farming that year. Cheon Hye has 13 mushroom growers, producing 1 ton per grower and shipping a total of 5 tons per week. The advantages of Cheon Hye’s king oyster mushroom are that it has excellent marketability and is uniform.

The quality of king oyster mushroom varies by carbon dioxide, temperature, and humidity, and Cheon Hye mushroom grower operates as a smart farm that automatically controls the cultivation environment. Not constant temperature and humidity make mushrooms vulnera-

スマ―トファ―ム?高品質の商品生産に寄與

チョンヘは?エリンギとミニエリンギを栽培する農場 だ?チョンヘの權讚赫（クォン·チャンヒョク）代表は? オ―ストラリアに12年住んだ後?2019年に歸國して父 親の家業を繼ぎ?同年にすぐさまキノコ栽培に乘り出し た?チョンヘのキノコ生産規模は?キノコ栽培舍が13棟 で?1棟あたり1トンずつ生産し?1週間で5トンずつ出 荷している? チョンヘのエリンギの强みは?商品性にすぐれ?また品 質にバラツキがないという点だ?エリンギは?二酸化炭 素と溫度?濕度により品質に違いが出てくるが?チョン ヘのキノコ栽培舍は?このような栽培環境を自動で制御 するスマ―トファ―ムとして運營されている? チョンヘは高品質のエリンギ生産量の50%を選別し?オ ランダとイギリスへ輸出している?韓國のエリンギ輸出 實績は?2019年で約2,630万ドル?2020年で2,587万ド ル?2021年で2,650万ドルと增加傾向にあり?オランダ が輸出額の25%以上を占め?最も多い?

May 2022 13

Farmtastic

CEO Kwon Chan-hyeok

ble to diseases, and low concentration of carbon dioxide makes the mushroom stem thinner. Cheon Hye selects 50% of its high-quality king oyster mushroom production and exports it to the Netherlands and the UK. Korea’s king oyster mushroom exports are on an upward trend, reaching about USD 26.3 million in 2019, USD 25.9 million in 2020, and USD 26.5 million in 2021, with the Netherlands accounting for more than 25% of exports.

Storage and Safety Come First for Mushrooms Storage is important when Cheon Hye exports king oyster mushrooms to Europe. This is because they are shipped to the Netherlands by sea, which takes at least 30 days or more.

CEO Kwon said, “We grow king oyster mushroom at a low temperature to increase its hardness, and pre-cool it once before shipment. If it is not pre-cooled, the product is easily deteriorated and is stored in a poor condition.”

14 Korea Agrafood

キノコは保存性と安全性が最 優先

チョンヘがエリンギをヨ―ロッパへ輸出 するときに重視するのが保存性だ?オランダの場 合?海上輸送のため最短でも30日以上がかかるためだ? 權讚赫代表は?「エリンギを低溫で生育させて硬度を高 め?出荷前に一度予冷する?予冷を行わなければ?商品 が變質しやすく保存性も落ちる?」と說明した? チョンヘは安全性も徹底して確保している?グロ―バル GAP認證とTesco Nurture認證を受けた?Tesco Nurtureとは?イギリスの大手流通業者のTescoで販賣 される農食品を對象に實施する自社品質認證だ?また? 韓國の國家公認試驗認證機關のOATCへ每週サンプルを 送り?エリンギのリステリア菌（Listeria monocytogenes）への感染の有無を檢査しており?韓國ではGAP 認證と無農藥認證も取得した?

「夢」は自社での種菌培養所の設立

チョンヘはヨ―ロッパ市場に限定されているエリンギの 輸出市場を米國とオ―ストラリアなどへ擴大する計畵を 立てた?米國とオ―ストラリアは?オランダに次ぐ韓國 産エリンギの輸出國で?それぞれ2位と3位だ?また?最 近ではベトナムなど東南アジアの經濟が急速に成長して いることから?韓國の農食品の新たな顧客になりうると

Cheon Hye has received global GAP and Tesco Nurture certifications, securing safety.

Tesco Nurture is an in-house quality certification conducted for agricultural products that enter Tesco, a large UK distribution company. In addition, Cheon Hye sends samples every week to the OATC, a nationally accredited testing and certification institution in Korea, to check for Listeria monocytogenes infection in king oyster mushrooms and also obtained the GAP and Pesticide-Free certifications in Korea.

‘Dream’ is to Establish a Seed Culture Center Cheon Hye also made plans to expand the export market for king oyster mushrooms, which was limited to the European market, to the United States and Australia. After the Netherlands, the U.S. and Australia are the 2nd and 3rd largest exporters of Korean king oyster mushrooms. In addition, Cheon Hye also predicts that Southeast Asia will be a new market and become a new customer for Korean agricultural products, with the rapid growth of Southeast Asian economy such as Vietnam. Vietnam’s export value of Korean king oyster mushroom in 2021 was small at USD 490,000.

Cheon Hye also cautiously revealed its plans to set up a seed culture center. This is because it can ensure quality control under the desired conditions in the exporting country by directly culturing the seed. As it produces king oyster mushrooms customized for export, it can raise the proportion of current exports from 50% to 70-80% of production.

CEO Kwon Chan-hyeok said, “We produce them in Gimcheon, which has clean water and good air, based on the accumulated database, so you can purchase Korean king oyster mushrooms with trust.”

いう分析から?東南アジアも新市場として注目している? とはいえ?2021年の韓國産エリンギのベトナムへの輸 出額は?49万ドルとわずかなものだった? チョンヘは?種菌の培養所を設立するという計畵も遠慮 がちに明かした?種菌を直接培養すれば?エリンギ栽培 の初期段階から輸出國でのニ―ズが高い條件での品質管 理が可能になるためだ?輸出條件に合わせたキノコを生 産するほど?現在の輸出割合も生産量の50から70~80% まで高められる? 權讚赫代表は?「チョンヘは365日?良質のエリンギを生 産しようと努力している?水や空氣が澄んだ最適な環境 の金泉で?蓄積されたデ―タベ―スをもとに生産してい るので?韓國産エリンギを安心して購入してほしい?」と 述べた?

Cheon Hye +82-10-3500-1177

Importers:

cheonhyefarm@gmail.com

Netherlands UK

fo Additional In Product name: Cheon Hye Product ingredients: King Oyster Mushroom Expiration date: N/A Product size: 4 kg box Certification: Global GAP (EU), Tesco Nurture (UK), GAP (KOR), PesticideFree (KOR) Features: 쪾Maintains uniform marketability

through smart farms that automatically control carbon dioxide, temperature, and humidity. 쪾Increased hardness through lowtemperature growth, and pre-cooling before shipment to ensure storability.

May 2022 15

Processed Food

16 Korea Agrafood

DODAM, from Green Tea to 30 Kinds of Jam 從綠茶果醬到30多種果醬産品，DODAM 說道綠茶加工食品，人們首先繇 想到的自然是茶葉，因爲綠茶是 一種深受人們喜愛的悠久茶品? 但是近來，利用綠茶葉加工的各 種綠茶加工食品也開始層出不 窮，利用綠茶加工的“果醬”便是 其中之一?綠茶果醬的特点是其 味道甛中略帶苦味，可兌牛球配 出拿鐵飮料等，用效蜈高?位于 全羅南道銅城的農業企業法人 ，在早期開屠出綠茶果醬后，正在以韓攻産 新鮮農産品果醬産品馳騁在海外市場?

hen it comes to proW cessed green tea leaves food products, it is easy to think of tea because it is most popular and has been loved for a long time. Recently, however, various processed products made with green tea CEO Jeong Soon-oh leaves have been produced.

One of them is ‘jam’. Green DODAM tea jam is characterized by a combination of sweet and bitter flavors, and is consumed in a variety of ways such as a latte made by melting it in milk. DODAM, an agricultural com2016 pany located in Boseong, Jeollanam-do, de30 veloped green tea jam early on and is active in overseas markets with the jam products made from fresh Korean agricultural products.

承載慈母之心

Containing a Mother’s Heart Founded in 2016, DODAM currently produces more than 30 types of jam products, led by green tea jam. It has established its own brand ‘MAMAM’, and is selling strawberry jam, apple jam, blueberry jam, and black tea chocolate jam. The brand name MAMAM means ‘a mother’s heart’. It conveys the company’s aspirations to make healthy products,

成立于 年的DODAM，目前以綠茶果醬爲龍頭生 産有 多種果醬産品?他們以自主品牌“MAMAM”正 在銷魔草撻果醬?掠果果醬?藍撻果醬?紅茶巧克力果 醬等各種果醬産品?品牌名稱MAMAM的韓語之意爲 “慈母之心”，意喩生産健康産品的志向?爲此，他們也 在固守着“5无”戰略，所以捲MAMAM産品來說，消費 者完全可以消除捲白糖?添加芟?防腐芟?香料?色素 等的躬心?尤其是主力産品 MATCHA MILK JAM，爲了消除綠茶的苦味需要添加低聚糖和球粉，但 其産品不同于市面上的其他産品完全沒有棕櫚油成分?

農夫的果醬情結

産品的最大優勢在于其主原料含量蜈高?市 面上一般果醬産品的主原料含量大都在30~50%之間， DODAM

May 2022 17

Processed Food

and for this purpose, DODAM has been adhering to its ‘free of 5’ strategy. Hence, DODAM’s products could eliminate concerns about sugar, additives, preservatives, flavoring agents, and pigments. Particularly, its flagship product, MATCHA MILK JAM, contains oligosaccharide and powdered milk to eliminate the bitter taste of green tea, but unlike products in market, it does not contain any palm oil.

A Farmer Thinks of a Jam The biggest strength of DODAM products is the high content of main ingredients. While other fruit jam products in market have a main ingredient ratio of approximately 30% to 50%, the main ingredient ratio for DODAM’s products is up to 70%. It is based on the belief that a good product should contain main ingredients predominantly more than the other ingredients. In fact, 235 g of DODAM’s strawberry jam contains 21 Korean strawberries, and the blueberry jam (235 g) contains 330 blueberries. This ratio applies to other

18 Korea Agrafood

而DODAM産品的主原料含量高達70%?他們相信， 主原料含量高的産品思是好産品?事麟上，DODAM 草撻果醬每235g就含有21粒韓攻産草撻，藍撻果醬 (235g)含有330粒藍撻，其他果醬所含水果的比例也是 如此?

DODAM之所以如此看重産品的原料，這侮鄭董淳午 事長農夫身略有蜈大關係?雖然，他現在已是食品企業 DODAM的董事長，但芎年從外地重返故鄕銅城爲的 是回家務農，因爲世代務農爲生的家裏需要搗手? 鄭董事長說道，“每芎要膚掉有傷的農産品時都繇袈得蜈 心疼，所以下定了做加工和銷魔的主意?起初是從做綠 茶果醬和搗銳桃果醬開始的，但隨着捲各種時令農産品 進行加工，産品種類也增加到了30多種?癎少農産品浪 費助推農産品消費是我們做産品的初心，所以我們一直 在堅持讓産品含有更多的原料”?

更上一層樓，出口信心十足

能誥捲外出口産品，韓攻農水産食品流通公 社(aT)的搗助蜈大?首次出口是從參加2017年2月“迪 拜食品博覽繇”開始的?在這絹博覽繇上他們簽署了價値 約40万美元的抹茶牛球果醬和紅茶牛球果醬(BLACK TEA MILK JAM)的出口合同?

DODAM

fruit jam products as well.

CEO Jeong Soon-oh’s being a farmer himself contributed to the fact DODAM was able to pay attention to the raw ingredients. DODAM has now grown into a proper agri-food company, but farming was the reason why CEO Jeong, who lived away from home, returned to Boseong, his hometown. It was to be of help to the farming that had been passed down from generation to generation. CEO Jeong said, “I started my business with green tea jam and kiwi jam, but since we processed seasonal produce, the number of products increased to about 30.”

Confidence in Exporting Having Overcome Obstacles DODAM was able to export its products overseas thanks to the help of the Korea AgroFisheries and Food Trade Corporation (aT) because the company started its first export by participating in the Dubai GULFOOD held in February 2017.

In 2018, with the acquisition of Halal certification, DODAM’s export took off and accelerated.

As DODAM’s products were moved from a nonHalal certified section to a Halal-certified section, Muslims began purchasing the products. Also, the company achieved its highest performance of USD 800,000. Recently, orders have plunged to 95% due to COVID-19 and the disruption in logistics. However, as the competitiveness of the product itself is unchanged, exports are expected to be normalized if internal and external conditions stabilize. New products using perilla seeds are in development since there is a demand for such products in Japan, which will prove effective in securing the market.

CEO Jeong said, “We will compete fairly with quality rather than relying on marketing to promote Korean jam and fresh agricultural products to many overseas consumers.”

年獲得淸眞認嗇后，隨着産品從非淸 眞認嗇櫃臺進入淸眞認嗇櫃臺面向伊斯 蘭消費者，産品的出口有了新的突 破，出口業績達到創紀湳的80万美 元?近年來，盡管因新冠肺炎疫情 及物流不暢等影響訂單量驟癎 95%，但産品自身的競爭力依鼓，所 以只要內外環境得到改善，出口前景依然 看好?以蘇子爲原料的新産品開屠也在准備之中?因爲 相關産品在日本有市場需求，所以他們判鉤這一産品繇 捲在日本市場站住脚起到重要作用? 鄭董事長說道，“攻內市場是有限的，但海外却是銷量无 限的市場?相捲于迲市場營銷，我們將更專注于産品的 質量，以質取勝，讓更多的海外消費者了潁韓攻的果醬 和新鮮農産品”?

2018

DODAM +82-61-858-2070 dodamfarmer@naver.com

Importers:

dodamfarm.com

Malaysia The United States

fo Additional In Product name: Matcha Milk Jam Product ingredients: 24% Matcha, 25% whole milk powder, 51% oligosaccharide Expiration date: 1 year and 6 months Product size: 235 g Certification: FSSC 22000 (KOR), ISO 22000 (KOR), Halal (KOR) Characteristics: 쪾Contains 24% healthy organic green

tea and oligosaccharide instead of sugar. 쪾Can be spread on bread or mixed with milk or carbonated drinks.

May 2022 19

New Item

Korean Cabbage that can Taste Sweet without Dressing abbage is known as C one of the three major longevity foods in the West.

Since it contains vitamin U, which helps with stomach health, cabbage is the best agricultural product for modern people with irregular eating habits. There is a Korean cabbage creating a President Nam Seong-ha sensation in the cabbage market- it is Kkokkoma Cabbage, which has a crispy texture and high sugar content and is suitable for salads.

Kkokkoma Cabbage grown in Korea is exported to Japan and Taiwan, while increasing the international competitiveness of Korean small cabbage.

ドレッシングなしでも 甘味がある韓國のキャ ベツ

キャベツは西洋で三大長壽食品と して知られている?ビタミンUを 含んでおり?胃の健康管理にも役 立つ?そのため?不規則な食習慣 になりがちな人?にこの上なくお 勸めな農食品がキャベツだ?こう したキャベツ市場に新たな風を卷 き起こす韓國産のキャベツがある?それは?やわらかな食 感で糖度も高く?サラダ用に最適なココマキャベツだ?韓 國で育成したココマキャベツは?日本と臺灣へ輸出してお り?韓國産の小玉キャベツの國際競爭力を高めているとこ ろだ?

韓國の小玉キャベツ「ココマキャベツ」

Korean Small Cabbage, ‘Kkokkoma Cabbage’ Kkokkoma Cabbage is a small cabbage that can be harvested 50 days after planting, with a crispy texture and high sugar content of 8-10 brix. Therefore, Kkokkoma Cabbage is described as ‘healthy Korean cabbage that can be eaten without dressing’. Gunsan, Jeollabuk-do is its main production area. Gunsan has been cultivating Kkokkoma Cabbage since 2018 to

20 Korea Agrafood

ココマキャベツは定植後?50日で收穫が可能な極早生種 の小玉キャベツで?シャキシャキした食感で?糖度は 8~10brixと高めだ?そのため?ココマキャベツは「ドレ ッシングなしで食べられるヘルシ―な韓國のキャベツ」 と說明される? ココマキャベツの主産地は?全羅北道の群山（グンサ ン）だ?群山は稻作に代わる新たな所得作物の普及のた めに?2018年からココマキャベツを育成し?現在?全 國の生産量の60%以上を占めている?このように?群山 でココマキャベツが新たな所得作物としての地位を確立

Ne w

Ite m

Kkokkoma Cabbage?

Kkokkoma Cabbage is a small cabbage variety developed

by Asia Seed in Korea in 2000. It is about 1/3 the size of an ordinary cabbage and weighs less than 1 kg. The leaves are crispy and sweet, so it is suitable for eating food raw.

May 2022 21

New Item

supply new income crops that can replace rice, and this variety now accounts for more than 60% of Korea production.

Overseas market development played a pivotal role in establishing Kkokkoma Cabbage as a new income crop in Gunsan. Since 2018, the first year of harvest, Kkokkoma Cabbage has attempted to enter the overseas markets with SAMBUJA COMPANY, which is specialized in agricultural products. President Nam Seongha of SAMBUJA COMPANY said, “When SAMBUJA COMPANY was established in 2016, we were exporting ‘Gim (laver)’ as our main product. But then we started looking for high quality small cabbage at the request of a Japanese buyer, and this is when I first encountered with Kkokkoma Cabbage.” 38 tons of Kkokkoma Cabbage was exported to Japan and Taiwan in 2018 for the first time.

To Japan and Taiwan, the Largest Cabbage Consumers Gunsan’s Kkokkoma Cabbage export marks the first export of Korean small cabbage.

Korean small cabbage began to be known to people in the world from 2018. SAMBUJA COMPANY is exporting about 400 tons of the

22 Korea Agrafood

したのには?海外市場の開拓が功を奏した?ココマキャ ベツは初收穫の2018年から農食品輸出專門企業の三父子 （サンプジャ）カンパニ―とともに?海外市場の門を叩い た?三父子カンパニ―の南星河（ナム·ソンハ）代表は? 「2016年の設立當時?『三父子海苔』を主力商品として輸 出しており?日本のバイヤ―の依賴で高品質の小玉キャ ベツを探していたときに?ココマキャベツとの關係がで きた?」と明かした?ココマキャベツは?2018年に初め て日本と臺灣に38トンを輸出した?

キャベツの最大消費地?日本と臺灣へ

群山のココマキャベツの輸出は?韓國の小玉キャベツの 初輸出を意味する?2018年から少しずつ世界の人?に 韓國の小玉キャベツが知られるようになったということ だ?三父子カンパニ―は30余りの農家が生産する約 1,000トンのうち400トン程度をキャベツの最大消費地 の日本と臺灣に輸出している? 日本は生食文化が發達している?特に?ココマキャベツ は日本で人氣の小玉キャベツの品種「グリ―ンボ―ル」と 似た特徵がある?また?臺灣はキャベツの大部分を炒め たり?刻んで食べるため?一般のキャベツよりも葉が 薄く?水分が多い小玉キャベツが炒め物用やしゃぶし ゃぶ用に適している?これらが?ココマキャベツが日 本と臺灣の輸出市場を攻略できた理由だ?三父子カン パニ―は?日本では「たま菜小町」?臺灣では「洋君（ヤ ングン）」でそれぞれブランド化して輸出している?今 後は?兩國のブランドを「ヤングン」に統合する予定だ?

1,000 tons produced by 30 farms to Japan and Taiwan, the largest cabbage consumers.

Japan has a well-developed raw food eating culture. Kkokkoma Cabbage has similar characteristics to ‘Greenball’, a popular small cabbage variety in Japan. Also, as most cabbage is fried or blanched in Taiwan, small cabbage with thinner leaves and more moisture than regular cabbage is suitable for stir-frying or shabu-shabu. These are why SAMBUJA COMPANY could target the export markets of Japan and Taiwan with Kkokkoma Cabbage, under the brand name ‘Tamanakomachi’ to Japan and ‘Yanggun’ to Taiwan. In the future, the brands of both countries will be integrated into ‘Yanggun’.

お粥やキムチなど樣?な加工食品を開發

ココマキャベツの輸出が安定すれば?年間供給が必須に なる?輸出機關が以前は5月から10月までだったが?今 年からは群山のほかに江原道地域と全羅南道地域などへ 栽培地域が擴大したことで?5月から開始し年間輸出に 挑戰する予定だ?最近では?農家所得を高める對案とし て?加工食品を開發している?南星河代表は?「韓國の ココマキャベツは?GAPの認證を受けるなど?徹底し た品質管理を通して?生産されている?日本と臺灣はも ちろん?他の國へも輸出できる余力を付け?海外の消費 者にココマキャベツを自信を持って披露したい?」と抱負 を述べた?

SAMBUJA COMPANY 070-8610-7283 totonono@hanmail.net

Development of Various Processed Foods, Porridge and Kimchi Year-round supply is essential for stable exports of Kkokkoma Cabbage. The export period used to be from May to October before, but from this year, SAMBUJA COMPANY will start exporting from May to challenge itself to a year-round export as it has expanded the cultivation area to Gangwon-do and Jeollanamdo in addition to Gunsan.

Recently, as an alternative to increase farm household income, SAMBUJA COMPANY is developing processed foods such as Kkokkoma Cabbage Porridge and Kkokkoma Cabbage Kimchi.

President Nam Seong-ha said, “Korea’s Kkokkoma Cabbage is produced through strict quality control, such as receiving GAP certification. We want to introduce Kkokkoma Cabbage to overseas consumers by building the capacity to export to other countries.”

Importers:

sbjcompany.com

Japan Taiwan

fo Additional In Product name: Yang-Gun Cabbage Product ingredients: Kkokkoma Cabbage Expiration date: N/A Product size: 6 kg box (6 cabbages) Certification: GAP (KOR) Characteristics: 쪾A small cabbage that is an extremely

early variety, about 1/3 of a normal cabbage, and weighs less than 1 kg; Crispy texture and high sugar content, suitable for salads and stir-frying.

May 2022 23

Essay Photo

“This May, the queen of all seasons, give yourself peace of mind with a cup of green tea” It’s May, known as the queen of all seasons. In May, mountains and fields in Korea are full of lush greenery, which blends in with unknown flowers to resemble a beautiful painting. The green tea plantation landscape is no different. Except for the winding furrows, the field is filled with green tea leaves. Just looking at it refreshes your eyes, and relaxes your mind. Dear <Korea Agrafood> readers, how about spending some time at leisure just like in the photograph with a cup of Korean green tea? The photograph shows green tea fields in Boseong, Jeollanam-do, Korea.

24 Korea Agrafood

May 2022 25

Trend & Products

26 Korea Agrafood

Deliciously Spicy, Korean Gochujang 又辣又好吃，韓攻辣椒醬 Gochujang (red chili paste), which is a byword of Korean sauce. Gochujang is now in the spotlight as a sauce not only in Korea but around the world. This is because it is not only spicy and makes your mouth tingle, but it is also delicious at the same time, so it goes well with a variety of foreign foods. In line with the recent trend of preference for food, product characteristics of Gochujang have been diversifying to include the ones for Bibimbap and Dakbokkeumtang (spicy braised chicken), as well as tube type and small volume.

韓攻典型的醬料辣椒醬，現已成爲 備受世人關注的全球性醬料?韓攻 辣椒醬的特点不僅在于央的辣味， 更在于央蜈好吃，蜈適合侮海外的 各種料理進行搭配?近來，順應屠 展變化的飮食愛好，各種拌飯用? 辣沓鷄塊用等專用辣椒醬及軟管包 裝?小容量包裝等産品特色也呈多 樣化趨勢?

Both Production and Exports are at an All-Time High According to the Food Information Statistics System (FIS) data of Korea Agro-Fisheries and Food Trade Corporation (aT), the production of Korean Gochujang in 2020 was 141,352 tons, an increase of 5.3% from the previous year, exceeding 140,000 tons for the first time. This production led to exports. Exports of Korean Gochujang in 2021 were USD 52.8 million, up 3.7% from USD 50.93 million in 2020. According to analysis, Korean Gochujang exports have also expanded with the increase of overseas consumers’ purchases thanks to the influence of Hallyu (Korean Wave). Exporting countries are also expanding from Southeast Asian countries to North America, Europe, Oceania, Latin America, the Middle East, and Africa. Gochujang, Korea’s representative sauce, is now recognized as the world’s Gochujang.

生産量和出口量皆創曆史之最 据韓攻農水産食品流通公社(aT)FIS(Food Information Statistics System) 統計資料，2020年韓攻辣椒醬總産量爲14.1352万菫，同比前一年增長 5.3%，首次突破14万菫大關? 辣椒醬的出口量也隨着産量的增加而增加?2021年，韓攻辣椒醬麟現出口額 5280万美元，比2020年的5093万美元增加了3.7%?分析認爲，韓攻辣椒醬 出口的增加是海外消費者在韓流影響下增加購買的結果?出口攻也從東南亞到 北美?斛洲?大洋洲?中南美?中東?非洲等不鉤在頑大?韓攻典型的醬料辣 椒醬，已成爲世人認可的全球辣椒醬?

May 2022 27

Trend & Products

Korean Gochujang Export Status (Unit: USD 10,000) 5,280 5,093

3,767 3,681 3,196

2017 2018 2019 2020 2021

How Koreans buy Gochujang

offline and 26.6% were online. This implies that consumers who prefer to purchase products in small quantities use distribution channels that are easy to access or charge low shipping fees. The most important factor in purchasing Gochujang was taste with 24.2%, the highest ratio, and whether it uses Korean ingredients which accounted for 19.4%. It was followed by price, reliability of the manufacturer, and spicy level. The most-often cooked food using Gochujang was Jeyukbokkeum (stir-fried pork) with 22.6%, followed by Tteokbokki (17%) and Bibimbap (12%).

Next, the top selling Gochujang products in Korea are those produced by CJ CheilJedang, Chungjungone, and Sajo Daerim. Recently, large retailers are also launching PB (private brand) products. A variety of products have also been launched by small and mid-sized companies to the extent that every household in Korea makes and eats Gochujang.

Others

16%

Supermarkets

Large Supermarkets

43.4%

16.2% Online Malls

24.4%

<Source : FIS>

How is Gochujang Sold in Korea?

Koreans mostly buy Gochujang at large supermarkets. Including online malls operated by large marts, the proportion is 55.7%, more than half. 72.4% were offline purchases, meaning 7 out of 10 people bought Gochujang

28 Korea Agrafood

韓攻辣椒醬的銷魔渠道是? 韓攻人購買辣椒醬大都是在大型超市?如果把大型超市 格營的網購商城算在內，銷量比重約占55.7%，超過總 銷量的一半以上?如果按麟郞店和網店袴分的話，麟郞 店銷量占72.4%，葉每10人中有7人是在麟郞店購買， 而網店銷量只占26.6%?由此可見，喜歡少量購物的消 費者更愿意選楊購物方便及郵費花銷少的銷魔渠道?選 購辣椒醬最主要的決定因素是産品的味道，占24.2%最 高?其次是原材料是否是韓攻産，占19.4%?然后依次 爲價格，廠家信譽度?辣味程度等?用辣椒醬做料理最 多的是辣炒肆肉，占22.6%最高?然后依次爲炒米桀 (17%)?拌飯(12%)? 在韓攻，名列銷魔前茅的辣椒醬産品是，由CJ第一制 糖?淸淨園?思潮大林等生産的産品?近來，還有大型 流通企業推出的自有品牌(Private Brand)産品上市? 除此之外，韓攻大大小小的家庭作坊式中小企業也在推 出各式各樣的辣椒醬産品?

products suitable for food use can be found in Japan. Gochujang released exclusively for Bibimbap, a representative Korean food, mixed fermented sauce products based on Gochujang, or products with enhanced sweetness, are gaining popularity as well.

Korean Gochujang Available Overseas As exports of Korean Gochujang increase, Korean Gochujang can be easily found overseas. First, the United States is Korea’s largest export market for Gochujang. In 2021, about USD 14 million of Korean Gochujang was imported. The best-selling Korean products in the US are Gochujang Sauce Hot & Sweet by CJ CheilJedang Bibigo and Korean Chili Sauce by Chungjungone, which are characterized by a container and formulation to sprinkle Gochujang like a sauce familiar to American consumers.

Korean Gochujang can also be found even in China, where people are accustomed to the spicy taste. There are products similar to Gochujang, but the original Korean Gochujang is only imported and sold in China. Also, Korean Gochujang in various capacities and

韓攻辣椒醬在海外也好買 隨着韓攻辣椒醬出口的不鉤增加，如今在海外也蜈容易 買到韓攻辣椒醬?首先，美攻是韓攻最大的辣椒醬出口 市場?2021年，美攻進口了約1400万美元的韓攻辣椒 醬?在美攻銷量最大的韓攻辣椒醬是由CJ第一制糖必品 閣(Bibigo)品牌的Gochujang Sauce Hot&Sweet産 品和由淸淨園生産的Korean Chili Sauce産品?這些 産品的特点是在設計上採用了美攻消費者習慣使用的容 器和芟型?在捲辣味幷不陌生的中攻也能買到韓攻辣椒 醬?盡管有一些類似于辣椒醬的産品，但進口銷魔的地 道辣椒醬只有韓攻産品?而在日本，可以買到各種料理 專用産品和各種容量的韓攻辣椒醬産品?如，韓食拌飯 專用辣椒醬，以辣椒醬爲主配制的醬類産品，以及增加 甛味的辣椒醬等都蜈暢銷?

Tip!

Find out about Korean Gochujang products at a glance

May 2022 29

rce e mm o C E-

Various Ingredients, Evolving

Korean Mandu In Korea, every household stocks at least one package of Mandu (dumpling) in the freezer.

This is because Mandu contains meat, Dubu (tofu), and vegetables evenly, is filling, and is simple to make.

Recently, the ingredients of Korean Mandu are diversifying more. Mandu with Galbi (ribs), chicken, and chili pepper has been released, and the Mandu wrapper is getting thinner so that the taste of ingredients can be felt better. Consumers are also paying attention to the evolved Mandu.

As in overseas online malls, Korean Mandu products have emerged as star products on Shopee.

Dumpling?, ‘Mandu’ in Korea Korean Mandu was once exported under the name Dumpling. Mandu was introduced as dumplings abroad first because the name was little known. But now the name Mandu is no longer unfamiliar.

This means that the consumption base of Korean Mandu has expanded. It was ‘Bibigo Mandu’ that drove the popularity of Korean Mandu abroad. Instead of dumplings, they used Mandu, the Korean name, to target overseas markets.

The popularity factors are ‘quick cooking’, ‘thin wrapper’ and ‘abundant stuffing’.

Korean Mandu is manufactured and localized according to the success recipe of Bibigo, gaining popularity abroad.

Compared to 2017, Korean Mandu’s export amount grew by 155.6% to USD 63.7 million in 2021. Importing countries are also diverse. ASEAN countries took up 24.7%, followed by Japan (23.8%), US (16.6%), Hong Kong (7.6%), UK (5.9%), Germany (3.8%), and Russia (1.8%).

30 Korea Agrafood

？韓攻稱“Mandu”

Dumpling

韓攻餃子(Mandu)以往是以Dumpling 名稱捲外進行出口的，這是由于Mandu在海 外的知名度太低所以使用了Dumpling名稱?而如 今，隨着韓攻餃子的消費圈在不鉤頑大，Mandu名 稱捲海外消費者已不陌生?拉動海外消費的韓攻餃 子産品是“BIBIGO餃子”，該産品是以韓式標識 Mandu取代Dumpling打開海外市場的?産品暢銷 的核心因素在于“烹斐快捷”?“皮薄”和“閻多”? 韓攻餃子是以BIBIGO的成功模式進行生産幷使其 芎地化，所以産品在海外的人槐越來越高?近五年 來，韓攻餃子的出口一直處于持樓增長之勢?2021 年，韓攻餃子創下6371.3万美元的出口業績，比 2017年增長155.6%?出口攻也蜈廣，有東盟攻家 ( 占出口總量的 24.7%) ?日本 (23.8%) ?美攻 (16.6%) ?香港 (7.6%) ?英攻 (5.9%) ?德攻 (3.8%)及俄羅斯(1.8%)等?

May 2022 31

rce e mm o C E-

Delicious and Easy to Cook, Korean Mandu

Korean Mandu

The types of Korean Mandu listed in ‘Favorite’ and ‘Star’, which means popular products on Shopee, are diverse. Following the existing Gogi (meat) Mandu, there are also more recent products such as Kimchi Mandu, Shrimp Mandu, and Potato Mandu, Hotteok (syrup-filled pancake) Mandu, Dubu Mandu, and Galbi Mandu. Literally, it is no exaggeration to say that all Korean Mandu products are popular.

One consumer who purchased Seafood Mandu explained, “Because it takes less time to cook than Gogi Mandu and is better eaten with noodles or soup.” A consumer who bought Bibigo’s localized Pork Corn-meat Mandu said, “My child likes the texture of popping corn kernels. This time, I bought it in large bulk.”

好吃易烹調，韓攻餃子Mandu 在Shopee上榜暢銷産品“Favorite”和“Star”之列的韓攻餃子 瑠量繁多?旣有傳統的肉閻餃子?辛奇餃子?蝦仁餃子?土 豆餃子，又有糖餠餃子?豆腐餃子?排骨餃子等新品餃子? 眞可謂是，所有韓攻Mandu都是熱門暢銷産品，購物評語 也好評如潮? 産品暢銷的共同要素是“好吃”和“烹調快捷”?芎然，每種産 品也各有其吸引消費者之處?如，有一位購買海鮮餃子的消 費者講道，“海鮮餃子烹斐時間比肉閻餃子短，而且還可以 放到面裏或湯裏一起煮着吃”?還有一位購買芎地産 BIBIGO肆肉玉米閻(cornmeat)餃子的消費者留下評語 說，“嚼玉米粒的口感蜈有趣，孩子們都蜈喜歡吃，所以這 次買了蜈多”?更多購物評語可瀏覽信息憐?

32 Korea Agrafood

<Source : Shopee>

Enjoy the Fun of Choosing to Eat 盡享挑吃美食之樂趣(制作憐格)

Mandu products by Korean manufacturers other than Bibigo can also be found on online malls.

There are Dongwon FNB and Pulmuone, which are also competing with Bibigo in Korea. Dongwon FNB is targeting the market with ‘large, localized’ products, mainly ‘King-sized Mandu’ and ‘Dimsum Cheong Fun’. Pulmuone is reaching consumers with ‘differentiated stuffing’ inside ‘thin wrapper’, such as ‘Hotteok Mandu with Mozzarella’ and ‘Bamboomuone Meat Thin Shell Mandu’.

In addition, Sajo Daerim’s ‘Dumplings Boiled Pork’, Choripdong’s Vegetable dumpling, and Kimchi dumpling with pork are also drawing prominent popularity in overseas online malls.

除了BIBIGO産品之外，消費者在網店還能購買到韓攻其他 餃子生産企業生産的Mandu産品?如，東遠(Dongwon FNB)和圃美多(Pulmuone)産品等?這些企業在韓攻也都 是BIBIGO的競爭企業?東遠的市場開拓方略是産品的“大餃 子化和芎地化”，典型産品有“餃子王(King-sized mandu)” 和“福菜的点心(Dim Sum)腸粉(Cheong Fun)”等?而圃 美多則是以“薄皮”和“特色閻”吸引消費者，如“馬蘇裏拉糖閻 餠餃子(Hotteok Mandu with Mozzarella)”和“薄皮滿閻 餃子(Bamboomuone Meat Thin Shell Mandu)”等? 除此之外，思潮大林(Sajo Daerim)生産的Dumplings Boiled Pork 水餃和 Choripdong生産的蔬菜餃子 (Vegetable dumpling)?辛奇王餃子(Kimchi Dumpling with pork)等也都在海外網店蜈刷眼?

Various Korean Mandu Products

Tip

King-Size Mandu

Bibigo Mandu

Hotteok Mandu with Mozzarella

Hot Chicken Flaver Mandu

Son Mandu

GoHyang Mandu

May 2022 33

K-FOOD Recipe Ganjang Ham Gyeranbap

34 Korea Agrafood

Deliciously Salty,

Ganjang Ham Gyeranbap ermented sauces are an indispensable inF gredient when it comes to Korean food.

It’s because there is no Korean dish without added fermented sauce, and the taste of food depends heavily on the fermented sauce.

Notably, unlike most sauces from around the world, Korean sauces are versatile in that they can be used not only as sauces but also as main ingredients. A typical example would be ‘Ganjang Ham Gyeranbap (ham and egg fried rice with soy sauce)’. Ganjang Ham Gyeran-bap is highly popular with students who live alone because it requires only few ingredients and anyone can successfully make it in just 10 minutes.

May 2022 35

K-FOOD Recipe Ganjang Ham Gyeranbap

Ganjang Ham Gyeranbap Recipe

01 Chop the green onion.

2 Servings 10 min

Main Ingredients 1/2 green onion, 1 can of ham, 2 tbsp of Ganjang (soy sauce) the eggs so that the whites 02 Beat and yolks are mixed well.

the ham oil and cut it in03 Discard to small pieces.

Sub Ingredients 2 eggs, 450g of rice

KoreaAgrafood

the frying pan with cookOnce the green onion oil is 04 Grease 05 ing oil and add the chopped made, add the prepared eggs green onion. and ham and scramble them.

KoreaAgrafood

Add rice and 2 tbsp of Ganjang Serve it up on a plate and en06 together.

07 joy~! the frying pan and mix well to-

36 Korea Agrafood

Tips Ganjang Ham Gyeranbap tastes much better when accompanied with sour Kimchi. The sour taste of Kimchi will stimulate your appetite.

Ganjang Ham Gyeranbap-Related Export Products

Korean Fresh Pork ROSEFARM

Jangmaeul’s Joseon Soybean Sauce

Korean Fresh Pork ROSEFARM is characterized

In Korea, Ganjang is largely divided into two

by containing 100% Korean pork. As high-quality

types: one for making soup and one for making

Korean pork is used, its fresh and deep flavor

seasoned vegetables. However, Jangmaeul’s

and texture are remarkable. It also contains 95%

Joseon Soybean Sauce can be used to make

of pork, which is the highest level of pork content

both kinds of food. Particularly, the unique taste

among commercially available ham. Also, pork is

of Jangmaeul’s Ganjang is a result of its produc-

aged at a low temperature of less than 5°C for

tion in a traditional Korean method. It has no ad-

24 hours for a deeper and richer taste. It is cur-

ditives such as preservatives and food coloring,

rently exported to Singapore.

and only Korean beans are used for ingredients.

It’s available in 0.9 liter and 1.8 liter bottles. It has obtained ISO certification, and has been recognized for its quality.

1670-1045

https://mall.han-don.com

070-8866-4021

http://jangmaeul.com

May 2022 37

K-FOOD Name: Angelica Chiong

Nationality: Philippines

Age: 24

Favorite Food: Korean Ramyeon

Fan Letter

“I Like Korean Ramyeon” From Ph

ilippines 24 years Hello, I am from the Philippines and I’m so much that old. I love Korean agricultural products tly get information about I even make Kimchi myself. I mos t I recently saw is Shin Korean food on Instagram, and wha chef I follow on Instagram Ramyun, because a Korean-American posted about it on his ac(account name: chefchrischo) recently me my favorite Korean count. Since then, Shin Ramyun has beco it at home and eat it easily, agricultural products because I can keep spicy taste and a very good and it goes well with rice. It has a great

often. composition of raw soup too, so I eat it (tofu), strawberries, and I came to know about Korean Dubu afood> on Instagram from Tteokbokki by following <Korea Agr agricultural products that I last year. So, there are also some Korean d>. It is would like to see on <Korea Agrafoo s of Korean rice. There are various type Korean rice such as white, brown, red. I’d like <Korea Agrafood> to share with us information about the differences among these rice types.

INVITATION

Are you interested in Korean Food?

Dear Sir/Madam We appreciate your interest in K-Food Korea Agrafood magazine is specialized in promoting Korean Agricultural products to buyers in abroad. We cover Korean promising Agricultural products, dietary culture and export companies.

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Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213

Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626

Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr