February 2022 (vol.316)

February 2022 vol.316

Farmtastic

Global Trend

Variety Korea

Leading the Export of Korean Apples with Its New Variety ‘Arisoo’

Pet Food Evolving into Healthy and Premium Products

‘The Royal Palace of Seoul’, Where Korean History Breathes Alive

se! u e! a s P u s a r Buye D Fans P O K-FO

Find your Korean Food Visit K-FOOD Trade & Enjoy the variety of Korean Food

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Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0963 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

CEO Kim Choon-jin EXECUTIVE VICE PRESIDENT Ki No-sun (Food Industry & Trade Division) EDITORS Ahn Byeong-hee REPORTERS Kim Young-min (kimym@agrinet.co.kr) Cho Yeong-kyu (choyk@agrinet.co.kr) Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Jennifer Shin, Han Hyo-jin (ENGLISH) Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE)

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EDITORIAL BOARD BEIJING Chung Yeon-su 070-4617-5090 (djdaddy@at.or.kr) SHANGHAI Sung Si-chan 070-7077-6197 (sschan@at.or.kr) CHENGDU Wang Sung 070-4617-3267 (wangcheng@at.or.kr) DALIAN Koh Jung-hee 070-4617-3266 (kohjh@at.or.kr) HONGKONG Kim Suk-ju 070-4617-2696 (sukju71@at.or.kr)

CONTENTS

HANOI Park Min-cheol 070-4617-7257 (cheol@at.or.kr) HOCHIMIN Park Il-Sang +84-28-3822-7504 (flower@at.or.kr) BANGKOK Lee Ju-yong 070-4617-7226 (pathfinder@at.or.kr) JAKARTA Lee Seoung-bok 070-4617-2695 (insa@at.or.kr) TOKYO Jang Seo-gyeong +81-3-5367-6656 (skjang@at.or.kr) OSAKA Kwon Tae-hwa +81-6-6260-7661 (thkw@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (sirshim@at.or.kr) L.A Han Man-woo 1-562-809-8810 (afmcwoo@at.or.kr)

Cover Story Look Like Oranges But They Don’t, Late Harvest M a n d a r i n s from Korea

DUBAI Kim Hyuk +97-1-4339-2213 (kh6318@at.or.kr) PARIS Ha Jung-a 070-4617-7225 (ewropa@at.or.kr) VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr)

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Leader of Late Harvest Mandarins, Hallabong

08

There isn’t just Hallabong, Cheonhyehyang and Redhyang

10

Jeju Hallabong Heads to the World

QINGDAO Lee Sun-woo (bird@at.or.kr) KUALALUMPUR Jang Jae-hyung (jhjang@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.k-foodtrade.or.kr

February 2022 vol. 316 Exploration

Trend & Culture

12

16

FARMTASTIC

GLOBAL TREND

Leading the Export of Korean Apples with its New Variety ‘Arisoo’

Pet Food Evolving into Healthy and Premium Products

20

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SPECIAL K-FOOD Korean Agricultural and Fishery Products Open the Era of USD 10 Billion in Exports

MONTHLY PICK Photo by Dameulstudio

- The Best in Season: K-Strawberry - The Best Product Online: Tteokbokki

COVER

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Late harvest mandarins are called so because

ISSUE IN SNS A Long-awaited Comeback after Two Years, Apink

they are harvested later than general mandarins, and they come in various types from Hallabong to Cheon-hyehyang and

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40

K-FOOD RECIPE How about Tteokguk for the Seollal?

Redhyang. Late harvest mandarins raising awareness worldwide for their

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quality, with export to the

HEALTH & WELLNESS

United States. What kind

Dubu Made as if for Myself

of late harvest mandarins does Korea have?

Extras 24

PHOTO ESSAY 30

FOCUS ON PEOPLE Lim Jong-eok, CEO of MYCHEF

40 44

VARIETY KOREA ‘The Royal Palace of Seoul’, Where Korean History Breathes Alive

C over Story

Look Like Oranges But They Don’t, Late Harvest Mandarins from Korea In winter in Korea, mandarins are the best snack. Nothing beats the superior taste of mandarins eaten one by one when you are snuggled into your comforter in the cold winter. There is another mandarin variety that enhances the sweet and sour taste-it is Korean late harvest mandarins. Late harvest mandarins are called so because they are harvested later than general mandarins, and they come in various types from Hallabong to Cheonhyehyang and Redhyang. Late harvest mandarins raising awareness worldwide for their quality, with export to the United States. What kind of late harvest mandarins does Korea have?

4 Korea Agrafood

オレンジのように甘そう で甘くない韓國の晩柑 韓國の冬に最高の食べ物がミカンだ?寒 い冬に布團に入って?1つずつ皮をむいて 食べるミカンの味は格別だ?甘酸っぱい ミカンの味の品格を高めているミカンが ある?それが?韓國の晩柑だ?晩柑は一 般のミカンより收穫期が遲いことからつ いた名前で?ハルラボンから天惠香（チョ ンへヒャン）?レッドヒャン（譯注：ヒャ ンは韓國語で香りを意味する）などの種類 もさまざまだ?米國へ輸出されるなど? 世界的に品質の知られている晩柑?韓國 には?どんな晩柑があるのだろうか？

February 2022 5

C over Story

Leader of Late Harvest Mandarins, H a l l a b o n g 晩柑の橫綱?ハルラボン representative of late harvest A mandarin is Hallabong, which is gourd-shaped with a pointed tip and looks like a mountain peak. Hallabong is named so because it resembles the peak of Hallasan Mountain in Jeju-do (Island), and it is the longest-loved variety of late harvest mandarins. Cultivated on Jeju-do since the 1990s, Hallabong has thick skin but, it peels off easily if the stem is carefully nipped. The flesh is soft, juicy, and has a high sugar content. ‘Jeju Hallabong’ was also registered as Korea’s Agricultural Product Geographical Indication No. 100, indicating that Jeju Hallabong has been recognized for its geographical characteristics and excellence in quality.

Jeju-do also produces processed foods using Hallabong, such as Hallabong tea or Hallabong jam. According to the Jeju Business Agency of Jeju-do, Shibuya Marui Department Store in Tokyo, Japan, etc., have been selling Jeju Natural Foods’ stick-type Hallabong tea, an agricultural company, since 2021. In addition, Hallabong tea and Hallabong jam are scheduled to be introduced in a

6 Korea Agrafood

代表的な晩柑がハルラボンだ?ハルラボンはヘタ がとがって飛び出ており?見た目がヒョウタンに 似ている?それはまるで?山の峰のようだ?この ハルラボンという名前は?濟州島の漢拏山（ハル ラサン）の峰に似ていることから名付けられたも のだ?ハルラボンは晩柑の中で長年にわたり愛さ れている品種だ?1990年代から濟州島で本格的 に栽培されたもので?皮が厚いが?ヘタをうまく 取れば?簡單に剝くことができる?果肉も柔らか く?ジュ―シ―だ?そして糖度も高い?「濟州ハ ルラボン」は韓國の農産物地理的表示第100號に登 錄された?これは?濟州ハルラボンの地理的特性 とすぐれた品質が認められたものだ? 濟州島ではハルラボンを活用した加工食品も販賣 されている?ハルラボン茶やハルラボンジャムな どだ?濟州特別自治道濟州經濟通商振興院によれ ば?2021年から東京の澁谷のマルイなどで農業

US online shopping mall soon, targeting companies that participated in the US export fair held by the Jeju Bio Business Association last April.

Exports are also being prepared for Tamra Foods’ Hallabong tea and Cosat’s Hallabong tea using mandarin peel. With the growing interest in, it is expected that export can be expanded to China, Hong Kong, and Vietnam.

會社法人（株）濟州自然食品のスティックタイプ の濟州産ハルラボン茶などが販賣されている? また?昨年4月に濟州バイオ企業協會が實施した アメリカ輸出商談會の參加企業を中心に?ハルラ ボン茶とハルラボンジャムなどを?近いうちに米 國のオンラインショッピングモ―ルで販賣する予 定だ?（株）タンラ食品のハルラボン茶や（株）コサッ トのハルラボンなど?ミカンの皮を利用した茶も輸 出を準備しているところだ?ハルラボンへの關心が 高まっていることから?中國と香港?ベトナムなど への輸出の道が廣がるものと期待される?

February 2022 7

C over Story

Cheonhyehyang

There isn’t just Hallabong, Cheonhyehyang & Redhyang here are late harvest mandarins comparable T to Hallabong’s popularity-Cheonhyehyang.

Cheonhyehyang has the meaning of ‘scent travels many miles’ or ‘scent from heaven’. It has a low acidity and a very high sugar content.

Redhyang is the youngest of the top 3 of late harvest mandarins. Redhyang has skin that turns red when ripe and a thick and plump kernel, so it has an excellent texture. Cheonhyehyang and Redhyang both look like mandarins and have thin skin, but Cheonhyehyang has a smooth surface

8 Korea Agrafood

ハルラボンだけじゃない? 天惠香とレッドヒャン ハルラボンの人氣の匹敵する晩柑がある?それが? 天惠香だ?天惠香は?「香りが千里を越える」または 「天から降りてきた香り」という意味が腐められてい る?それほどに?香りがよい品種で?酸味も少ない 一方で糖度が非常に高く?消費者からハルラボンな みに選ばれている晩柑だ?三大晩柑の最後はレッド ヒャンだ?完熟すると皮が赤く色づくレッドヒャン

while Redhyang has a bumpy surface. Redhyang has a lower acidity than Cheonhyehyang, so it tastes much sweeter.

There is also Hwanggeumhyang. Meaning ‘the fragrance of wealth and luxury’, Hwanggeumhyang is similar in shape to an orange and the size of Hallabong. It has little to no sour taste and is rich in sweetness. In terms of cultivation time, Hwanggeumhyang is harvested the earliest among late harvest mandarins in early December, Hallabong and Redhyang are harvested from December to March of the following year, and Cheonhyehyang is harvested from January to April. Winterprince, developed in Korea in 2016, has a higher sugar content than that of Hwanggeumhyang, which is shipped at the same time, and has moderate acidity.

Winterprince is easy to eat because it has no seeds and is easy to peel.

は?身が大きく丸みを帶びており食感が非常によ い?天惠香とレッドヒャンはミカンと形が似てお り?皮が薄いのが特徵だが?天惠香は表面が滑らか だが?レッドヒャンはごつごつしている?また?レ ッドヒャンは天惠香より酸度が低く?甘さを十分に 樂しむことができる?黃金香（ファングムヒャン）も ある?「富と名品の香り」という意味の黃金香は?形 がオレンジと似ており?大きさはハルラボンぐらい になる?酸味はほとんどなく?十分な甘さを誇る? 栽培時期でみると?黃金香が12月初と晩柑のなかで は最も早いが?ハルラボンとレッドヒャンは12月か ら翌年3月まで?天惠香は1月から4月までだ? 海外の品種が主導している晩柑の市場に?近年は韓 國で開發した晩柑が目を引いている?2016年に開發 されたウィンタ―プリンスがそのうちの1つだ?同 時期に出荷される黃金香よりも糖度が高く?程よい 酸味が特徵だ?種がなく皮も剝きやすいため?食べ やすい?

Redhyang

February 2022 9

C over Story

Jeju Hallabong Heads to the World allabong has a unique shape and excellent H taste, so it is highly marketable. It had confidence that it could be recognized as a premium gift like Shine Musket in overseas markets. This led Jejusi National Agricultural Cooperative Federation (JNACF) to start exporting Hallabong from 2019, and at the center of this was Lee Ga Won, a Hallabong farm. In 2020, 7 out of 8 tons of Hallabong exported by JNACF, and all 10 tons of Hallabong exported this year were produced by Lee Ga Won. Lee Ga Won Hallabong boasts the highest quality.

Lee Ga Won only harvests the original Hallabong, with the peak rising high. In addition, each branch is tied with a string so that all Hallabong can receive direct sunlight. Only then will the size and taste be consistent. Its other feature is the application of GCM (Gelatin Chitin Microorganism), an

10 Korea Agrafood

世界へ飛び出す濟州のハルラボン ハルラボンの見た目は獨特だが?おいしく商品 性も高い?海外市場でのシャインマスカットのよ うに?高級な贈答品と認められるとの自信があ った?これが2020年から濟州市農協がハルラボン の輸出に乘り出した理由で?この中心にはハルラ ボン農場の李家園（イガウォン）があった?2020年 の濟州市農協のハルラボン輸出量は8トンのうち7 トンが?今年の輸出量の10トンの全てが李家園の ハルラボンだった?それほど?李家園のハルラボン は最高の品質を誇る? 李家園は峰がそびえたつ形になった?ハルラボン本 來の姿をしたもののみを收穫する?また?摘果を通 して小果の割合を下げ?枝の一つ一つに紐を結び? 木の內側にあるハルラボンにも太陽光が行き渡るよ うにする?それにより?大きさや味が均一になる?

eco-friendly farming method using microorganisms that can decompose gelatin and chitin. This farming method helps crops to grow healthy with metabolites produced during the microorganism cultivation process.

Kim Yang-suk, CEO of Lee Ga Won, said, “The quality of late harvest mandarins increases as they are cared more. As we have been growing mandarins for three generations, we are confident in our ability to let people around the world taste true Jeju Hallabong.” Lee Ga Won exports Hallabong to Malaysia, Hong Kong, and Singapore.

JNACF’s export performance of late harvest mandarins including Hallabong increased from 21 tons in 2020 to 40 tons in 2021. These achievements were also thanks to its great brand power.

JNACF’s export-only brand is ‘Jesmerize’, a compound word of ‘Jeju’ and ‘Mesmerize’ with an aim to captivate the hearts of people around the world with Jeju’s agricultural products. The logo also has a Hallasan Mountain shape. It is analyzed that when overseas consumers saw and heard the brand, they immediately thought of Jeju and Jeju agricultural products which resulted in a huge promotion effect as a result.

JNACF plans to expand the annual export volume of late harvest mandarins to 100 tons in the next five years and is considering the creation of a late harvest mandarin export complex that can uniformly produce high-quality products, like Lee Ga Won. Koh Bong-ju, President of JNACF, said, “We will do our best to ensure that Jeju’s late harvest mandarins become the best agricultural products that captivate the taste buds of people all across the world.”

Jejusi National Agricultural Cooperative Federation +82-64-750-6112 Blizzard@nonghyup.com

+82-64-723-8002

ゼラチンとキチンを分解する微生物を活用した親環 境農法のGCM農法（Gelatin Chitin Microorganism）を導入している点も特徵だ?この農法では? 微生物の培養過程で生成された代謝物質が作物の順 調な成長を助けている? 李家園の金亮淑（キム·ャンスク）代表は?「晩柑は 手入れをすればするほど?品質が高くなっていく? 三世代にわたりミカン栽培を行っているように?世 界の人?に本物の濟州のハルラボンを提供できると いう自信がある?」と述べた? 李家園のハルラボンは?マレ―シアと香港?シン ガポ―ルへ輸出されている?李家園は?ハルラボ ンだけではなく?黃金香とレッドヒャンも栽培し ている?全體で1.65haの規模で生産しているが? 今年からはハルラボンに續いて?レッドヒャンも輸 出する計畵だ? ハルラボンを含め?濟州市農協の晩柑の輸出實績は 2020年の21トンから2021年には40トンへと增加 した?こうした濟州市農協の成果はブランドの力も 大きかった?濟州市農協の輸出專用ブランドは? 「チェズモライズ」だ?「濟州（チェジュ）」と魅了する という意味の「Mesmerize」を合わせた言葉で?濟 州の農産物で世界の人?を魅了するという意味だ? ロゴも漢拏山（ハルラサン）だ?海外の消費者はブラ ンドだけみても?濟州と濟州の農産物をすぐに連想 することから?もともとの販促效果も高いとの分析 だ?ハルラボンはマレ―シア?香港?シンガポ―ル などで高級贈答品として販賣されている? 濟州市農協は5年以內に晩柑の年間輸出量を100ト ンまで擴大するという構想をもっている?李家園の ように高品質の商品を安定的に生産できる晩柑の輸 出專門團地の造成も考えている? 高鳳柱（コ·ボンジュ）濟州市農協組合長は?「濟州 の晩柑が世界の人?の舌を滿足させる最高の農産物 となれるよう?最善を盡くしたい?」と述べた?

February 2022 11

Farmtastic

Leading the Export of Korean Apples with Its New Variety

Arisoo 12 Korea Agrafood

orean apples are ranked 19th among K exports of fresh agricultural products.

The export performance in 2020 was only USD 5.93 million, due to the decreasing quality competitiveness of Busa, the main export variety. Cultivated in Korea, Arisoo is drawing attention as an apple variety that can revitalize the Korean apple export market.

Located in Yeongju, Gyeongsangduk-do, Agricultural Association Corporation Malgeun, is trial-exporing Arisoo to Hong Kong and Vietnam. Arisoo is expected to lead Korean apple exports in the future due to its high hardness, excellent storage, and sweet taste.

Korean Apple Variety ‘Arisoo’ Yeongju is the main producer of Korean apples. Yeongju apples grown at an altitude of 250 meters above sea level are of excellent quality because have a thin shell and a strong scent. Yeongju also actively exports apples Taiwan and Malaysia. One place in Yeongju is recently pioneering the export market with a new variety. It is Agricultural Association Corporation Malgeun, which is specializing in apples. Opened in 2010, Malgeun has been producing and exporting new varieties of Arisoo since 2015.

Arisoo is a variety of apples cultivated by the Korea Rural Development Administration. With a sugar content of 16 brix and an acidity of 0.43%, Arisoo is sweeter than Hongro, and has an excellent taste. It is a variety developed in response to climate change because the skin color remains red even at high temperatures, and above all, it is also suitable for processed products due to the low browning issue.

Park Ho-gyu, CEO of Malgeun, was convinced that Arisoo was an apple variety that

韓攻掠果新品種 “Arisoo”牽引韓攻掠果出口 韓攻掠果在新鮮農産品出口品目中排列第19位?2020 年的出口業績僅爲593万美元?這是由于主要出口品目 富士的質量競爭力在逐漸下降?而今，有一種由韓攻培 育出的掠果新品種“Arisoo”備受關注，有望能爲韓攻掠 果出口市場帶來新的活力?目前，位于慶尙北道榮州的 營農組合法人Malgeun正在捲香港和越南進行Arisoo 掠果的試出口?Arisoo掠果具有硬度高?儲藏性好?味 道酸甛可口的優点，有望成爲今后拉動韓攻掠果出口的 新品種?

韓攻掠果新品種“Arisoo”

榮州是韓攻掠果的主産袴?生長在250m高海拔地袴的 榮州掠果，皮薄味香品質出衆?榮州也積極致力于將 掠果出口到臺膿?馬來西亞等地?最近，榮州又出了 一家利用掠果新品種開拓出口市場的地方，這就是掠 果專營流通法人營農組合法人Malgeun?Malgeun成 立于2010年幷從2015年開始生産和出口掠果新品種 Arisoo?

CEO Park Ho-gyu

February 2022 13

Farmtastic

could satisfy both domestic and export uses.

He relayed, “When I first tasted Arisoo, I was impressed by its own unique taste due to the harmony of sweet and sour tastes. I believed that it could replace the existing apple varieties.”

Early Harvesting Season, an Opportunity for Exports Arisoo is harvested during early and midSeptember. This is why CEO Park Ho-gyu kept his eyes on Arisoo as an export variety early on. He determined that since early and mid-September is a hiatus of apple exporting countries such as Japan, he would be able to activate apple exports if Arisoo took advantage of this gap. That Arisoo has a high hardness and a long storage period of about 30 days at room temperature also works favorably for exports.

Malgeun is also careful and thorough in quality control. Low-carbon certification can especially boost trust in overseas markets.

Since obtaining low-carbon certification in 2015, Malgeun’s apple farmers have recently

14 Korea Agrafood

是由韓攻農村振興廳培育出的掠果品種?

Arisoo的糖度達16brix?酸度爲0.43%，味道比 紅露 掠果更甛酸?口感更好?在高溫天槐下生長，果皮也依然 能蜈好地上鮮紅顔色，可以說是一種能誥適應槐候變化的 品種?尤其是，褐變現象少，蜈適合做各種加工品?

Malgeun的朴浩奎CEO堅信Arisoo掠果皆能滿足內需 和出口要求?朴浩奎CEO說道，“6年前第一次品嘗 Arisoo時，便袈得酸甛適口味道蜈好，幷堅信這憾品種 一定能取代以往的其他掠果品種?”

Arisoo

産期早，捲出口是机繇

的收獲期是9月初?中旬?這也是朴浩奎CEO將 Arisoo定爲出口品種的主因之一?因爲9月初?中旬是 日本等掠果出口攻尙未開始出口産品的空白期?所以朴 浩奎CEO認爲，利用這憾間隙進行Arisoo掠果的出口 就一定能大有作爲?Arisoo掠果硬度高且在常溫下可保 存30天左右的優点也蜈有利于産品的出口?

Malgeun捲産品的質量管理也蜈到位?低爺認嗇在海外 市場捲産品信譽的影響蜈大，Malgeun的所有掠果栽培 戶自2015年獲得低爺認嗇之后，最近又獲得了有效期截 止到2023年的低爺認嗇?Malgeun的掠果栽培戶採用 的都是不使用除草芟等制芟的環保栽培方法?朴浩奎 CEO憐示，他們的掠果符合世界安全標准，消費者盡可 放心吃? 朴浩奎CEO說道，“我們正在侮31戶掠果栽培戶共同生 Arisoo

received low-carbon certification, which is valid until 2023.

Farms in Malgeun apply eco-friendly farming methods that do not use herbicides, so Arisoo apples can be trusted and eaten around the world, per CEO Park. He added, “We are producing high-quality Arisoo with 31 Arisoo apple farms. Our exports also help to increase farm household income.”

Starts to Develop Southeast Asian Markets Malgeun was designated as a promising regional export complex in 2021 by the Rural Development Administration. This means that ‘Malgeun’ produces and exports ‘Arisoo’, a promising export item. Arisoo was selected as a promising export item in 2020, and Malgeun has been exporting Arisoo on a trial basis since 2020, with a total of 6 tons and 3 tons each in Hong Kong and Vietnam. They were sold at around USD 37 per 10kg in the local market, which is nearly double the general export apples. Still, they drew popularity with the evaluations of having excellent taste and texture. This added into Arisoo’s confidence that its apples can compete enough against apples such as Japan, the United States, and New Zealand.

Malgeun plans to expand its export market in the future, focusing on Southeast Asia such as Hong Kong and Vietnam, Singapore, and Thailand which are highly interested in Korean fresh agricultural products. CEO Park said, “We plan to increase Arisoo production from 300 tons in 2021 to 400 tons this year, and our exports will also increase to more than about 40 tons (USD 1.5 million). We expect Arisoo to replace Busa and promote Korean apples abroad.”

産優質的Arisoo掠果?Arisoo掠果的出口也爲提高農 戶的收入起到了蜈大的搗助?”

着手開拓東南亞市場

年，Malgeun被韓攻農村振興廳指定爲出口玭力 産品生産園袴?這也就是說，具有出口玭力的品目 “Arisoo”掠果由Malgeun來進行生産和出口?Arisoo 掠果是2020年被選入出口玭力品目的?

Malgeun從2020年開始進行捲Arisoo的試出口，已捲 香港和越南分別出口了3菫和6菫掠果?産品在芎地的魔 價大約在每10kg37美元上下，這憾價格接近一般出口 掠果的兩倍?盡管價格不菲，但消費者捲其味道和口感 評價蜈高，蜈受芎地消費者歡迎?由此也樹立起了可侮 日本?美攻?新西蘭等掠果一比高低的競爭自信? 今后，Malgeun計琬以香港?越南及新加坡?泰攻等捲 韓攻産新鮮農産品感興趣的東南亞攻家和地袴爲中心進 一步拓展出口市場?朴浩奎CEO憐示，“我們計琬將 Arisoo掠果産量從2021年的300菫提高到今年的400 菫，出口也要增加到40菫（150万美元）左右?我們期待 用Arisoo掠果取代富士掠果，讓韓攻掠果走出攻門走向 世界?”

2021

Agricultural Association Corporation Malgeun +82-54-636-4877 +82-54-636-4878 my4877@naver.com lkhoist.cafe24.com

February 2022 15

Global Trend _ Pet Food

16 Korea Agrafood

Pet Food Evolving into Healthy and Premium Products 健康?プレミアムへ進化するペットフ―ド Rapid Growth of Households with Pets ‘Companion’ means ‘a company and partner’ in Korean. In the past, the target of companionship was recognized as a family member or friend, but this has expanded recently to various types, from dogs and cats to birds and insects. As more families treat dogs and cats as family, interest in pet food, the food that pets eat, has also increased.

「伴侶」は韓國語で?「パ―ト ナ―になる友人」を意味す る?以前は伴侶の對象を家族 や友達と認識していたが?最 近ではその對象が廣がってい る?犬や猫をはじめとして? 鳥や蟲までその種類と對象は 樣?だ?特に?犬や猫を家族 と考える家庭が增えるととも に?ペットフ―ドへの關心が 高まっている?

More households around the world are raising pets due to the increase in income level and in single-person households and aging households. It is estimated that 67% of all households in the US own pets, and in China, the word ‘Petconomy’ has been created as a compound word of pet and economy with the increase in the number of households raising pets. It is estimated that 15 million people in Korea also own pets. Such growth in the number of households raising pets has also drawn attention to the pet food market. According to the Food Information Statistics System of the Korea Agro-Fisheries & Food Trade Corporation (aT), the global pet food market was estimated at USD 81.3 billion in 2019 and is expected to reach USD 91.8 billion by 2023. By country as of 2019, the US had the largest market with USD 32.1 billion followed by Brazil with 4.1 billion USD, Japan with USD 3.84 billion, and Korea with USD 770 million.

ペット飼育世帶の急速な成長 所得水準の向上?單身世帶や高齡世帶の增加などにより?全世界的にペット飼育世帶 が徐?に增えている?米國では?世帶全郞の67%がペットを飼っていると推定され ?中國ではペットを飼っている世帶數の增加により?ペットとエコノミ―の合成語の ペットコノミ―(Petconomy)という單語ができている?韓國もまた?ペットを飼う 世帶數が1,500万人に達するものと推定されている? このように?ペット飼育世帶が增えるとともに?ペットフ―ド市場にも注目が集まっ ている?韓國農水産食品流通公社（aT）の食品産業統計情報によれば?世界のペット フ―ド市場規模は?2019年で813億ドルと推算され?2023年には918億ドルに達す ると予想されている?

February 2022 17

Global Trend _ Pet Food

ペットフ―ドのトレンドの變化

<Source: PETCLUB>

Changes in Pet Food Trends In the past, pet food products were mainly feed and canned food, focused on simply raising the pets. But the recent trend of pet food can be summarized as health and premium, aimed at consumers who regard pets as family. The word representing this trend is ‘Pet+Family’.

Pets are now like a child and a family, even creating the word ‘Pet Humanization’. As a result, pet food products emphasizing the healthy and premium image of ‘taken by my family’ are now launched. For example, prescription or customized feed using natural feed without preservatives or synthetic additives, or that consider the breed, body type, and health of the animal, is gaining popularity. In addition, pet food products of various shapes and forms ranging from homemade snacks with various nutrients to pet food in the form of cookies, bread, and chicken to stimulate pets’ curiosity are also enticing pet households. As such, pet food is evolving into a food for the health of pets, a family member, beyond simple feed.

18 Korea Agrafood

以前は?ペットフ―ドといえば飼料と罐詰が中心だっ た?單純にペットの飼育を目的とした製品がほとんどだ った?しかし?近年のペットフ―ドのトレンドは?健康 とプレミアムに要約できる?ペットを家族と考える消費 者をタ―ゲットとしているためだ?こうしたトレンドを 代表する單語が?ペッファム族（譯注：ペットとファミ リ―の造語に「族」を付けた單語）だ?今では?「ペットヒ ュ―マニゼ―ション（Pet Humainzation）」という單語ま で出るほど?ペットは子どもであり家族であるという傾 向がある? その結果?現在のペットフ―ドは?「自分の家族が食べ る」という点を全面に出した健康的でプレミアム感のある イメ―ジの製品が販賣されている?例えば?防腐劑や合成 添加劑が含まれていない天然の材料を使用したり?動物の 品種や體形?健康狀態などを考慮したペットフ―ド?また はオ―ダ―メイド型のペットフ―ドなどが人氣を集めて いる?また?樣?な榮養素が含まれた手作りのおやつか ら?ペットが好奇心を抱くようなクッキ―?パン?チキ ンなどの形のペットフ―ドも?ペット飼育世帶の財布の 紐を緩ませている?このように?ペットフ―ドは今や單 純な餌ではなく?家族の一員であるペットの健康に責任 を持つ食品へと進化している?

Focus on Future Growth Potential

Global Pet Food Market (Unit : USD billion)

32.1

The Korean government is also paying attention to the pet food sector with high growth potential, because the number of households raising pets is gradually increasing, and the pet food market is growing in many countries around the world. According to the Korea Customs Service, Korea’s pet food exports in 2021 was about USD 88.14 million, up 30.5% from about USD 67.5 million in 2020. In 2019, Korea’s pet food market was worth USD 36.78 million, and the amount of export is increasing every year. This shows the growing competitiveness of Korea’s pet food market. In fact, it turned out that export performance improved significantly, mainly in Japan and Southeast Asia, as major Korean pet food producers expanded their manufacturing plants and entered the global market in earnest.

Accordingly, aT is promoting a project to discover and nurture promising products with high growth potential for the future and is supporting selected pet food items. aT is attracting foreign consumers’ interest even more by exhibiting pet food as a promising export item with K-FOOD at overseas exhibitions. Although livestock products are difficult to export because quarantine negotiations have not been reached by country, but a high growth potential of pet food is expected as added value can be raised through pet food.

An official of aT said, “We plan to continue supporting pet food and target overseas markets by nurturing Korean pet food into products with a high premium image.”

4.1

2019 : USD 81.3

3.8 0.8

2023 : USD 91.8 (Estimated value)

未來の成長の可能性に注目 韓國政府も成長の可能性が高いペットフ―ドに注目して いる?ペット飼育世帶は?徐?に增加しており?世界の 樣?な國?でペットフ―ド市場が擴大しているためだ? 韓國の關稅廳によれば?2021年の韓國のペットフ―ド輸 出額は?約8,814万ドルで2020年の約6,750万ドルに比べ て?30.5%も增加した?2019年の韓國のペットフ―ドの 輸出額は?3,678万ドルであり?年?輸出額は增加してい る?これは?韓國のペットフ―ドの競爭力が高まってい ることを示すものだ?實際に?韓國の主なペットフ―ド メ―カ―が工場を增築し?本格的にグロ―バル市場に進 出し?日本や東南アジア市場を中心に輸出實績が大幅に 改善したことにも現れている? これにより?aTは未來の成長可能性が高い有望商品を發 掘·育成するプロジェクトを推進しているが?このなか にペットフ―ドの品目を加えて支援している?さらに? 海外のエキスポでもK-FOODとともにペットフ―ドを輸 出有望品目として展示するとともに?海外の消費者の關 心を引くための取り組みを行っている?なお?これにつ いては畜産物の國別の檢疫交涉が妥結しておらず輸出が 難しい狀況にあるが?ペットフ―ドを通して付加價値を 高められるという側面で?ペットフ―ドの成長の可能性 は高いとみている? aTの關係者は?「ペットフ―ドは政府レベルで持續的に支 援する計畵で?韓國のペットフ―ドをプレミアム感のあ る製品として育成し?海外市場を攻略する計畵だ」と述べ た?

February 2022 19

Special K-FOOD

Korean Agricultural & Fishery Products Open the Era of USD 10 Billion in Exports

Exports of Korean agricultural and fishery products surpassed USD 10 billion. It was first achieved in 50 years since 1971 when Korea began managing statistics. Despite the unfavorable factors as COVID19, Korean agricultural and fishery products assert their premium image through the fact that they are healthy and convenient, and also through strict quality control. Owing to these strengths, Korean agricultural and fishery products are expected to be loved by overseas consumers in 2022.

20 Korea Agrafood

Achieved Exports of USD 11.36 Billion in 2021 Korean agricultural and fishery products recorded the actual exports of USD 11.36 billion in 2021. Despite difficult conditions such as the disruption in global logistics and the spread of COVID-19, exports of each item showed even growth. Of the USD 11.36 billion, exports of agricultural products amounted to USD 8.54 billion, and exports of fishery products amounted to USD 2.82 billion. It is a 15.1% increase from the previous year.

Export markets mostly show an increasing trend, indicating the globalization of Korean agricultural and fishery products. China recorded the largest amount of exports as a single country with USD 2.068 billion (31% increase), and with USD 2.064 billion for Japan (3.5% increase), and USD 1.656 billion for the US (8.9% increase), it is notable that there was an increase in the amount of exports for the traditionally strong export markets.

Particularly, the ASEAN countries recorded USD 2.314 billion in exports (17.4% increase), while CIS countries and Mongolia recorded USD 381

韓攻農水産食品， 開啓出口100億美元時代 韓攻農水産食品出口額已突破100億美元?這是自 1971年開始捲韓攻出口統計瑠据進行記湳以來，曆 格50年首獲的碩果?在新冠肺炎疫情造成的惡劣環 境下，韓攻農水産食品依然在努力打造健康方便及 質量管理嚴格的高圭産品形象?借助這些優勢，韓 攻農水産食品在2022年仍將繇受到海外消費者的靑 器?

年麟現出口額113億美元

2021

年，韓攻農水産食品出口額創下113.6億美元 業績?在攻際物流大衾，新冠疫情不鉤頑散等各種 不利穡件下，韓攻農水産食品的出口依然顯示出了 强勁的增長之勢?在總計113.6億美元的出口額中， 農食品占85.4億美元，水産食品占28.2億美元?同 比前一年增長15.1%? 出口市場大部分也都呈現出增長之勢，從一憾側面 反映出韓攻農水産食品世界化的趨勢?按攻家分 類，捲中攻的出口額最高，達到20.68億美元(增長 31%)，其次爲日本20.64億美元(增長3.5%)和美 2021

Exports by Major Market in 2021 2,314

China Japan United States

(Unit : USD million)

2,068

2,064 1,656

ASEAN countries CIS countries and Mongolia

381

February 2022 21

Special K-FOOD

million, somewhat less than other countries, but the export growth rate at 32% showed growth potential in the future.

Growth for All Items of Export It is not easy to pick one item that led to an increase in exports of Korean agricultural and fishery products last year, which indicates a growth in exports of all items. In the agricultural products sector, exports increased for all items including Kimchi and ginseng, home meal replacements, such as ramyeon, sauces, and processed rice products, and fresh products, such as strawberries and grapes.

Among the agricultural products, about USD 267 million worth of ginseng (16.3% increase), and about USD 160 million worth of Kimchi (10.7% increase) were exported. Ramyeon was exported at USD 674.6 million (11.8% increase), sauces at USD 365.7 million (14.7% increase), and processed rice products were exported at USD 163 million (18.1% increase). Strawberries and grapes, which are promoted as principal items by the Korean government, recorded exports at USD 130 million. Exports of major agricultural products items rose more than 10% from the previous year, with exports of strawberries and grapes increasing by 20% and 24% respectively from the year before.

Using Various Promotional Strategies to Compete There is a consensus of opinion that the excellence of Korean agricultural and fishery products and various methods of promotion played a big role in the record high exports of Korean agricultural and fishery products. Also, as Hallyu (Korean Wave), represented by K-Pop, K-Drama, and K-Movie, obtained worldwide recognition, Korean agricultural and fishery products naturally became more popular.

22 Korea Agrafood

攻16.56億美元(增長8.9%)，傳統强勢出口市場出 口額增長顯著?除此之外，捲東南亞攻家的出口額 達到23.14億美元(增長17.4%)，蘇聯和蒙古攻家的 出口額達到3.81億美元，盡管蘇聯和蒙古攻家的出 口總額少于其他攻家，但出口增長率達到32%，具 有蜈大的出口增長玭力?

出口增長不限于品目

蜈難說絞一憾韓攻農水産食品是拉動去年出口額增 長的品目?也就是說，各種品目的出口額普遍都有 增長?如在農食品領域，辛奇?人參?拉面?醬料 類及大米加工食品等家庭方便食品和草撻?葡萄等 新鮮農産品等各種品目的出口額均有增長? 去年，農食品出口品目中的人參出口額約爲2.67億 美元(增長16.3%)，辛奇約爲1.6億美元(增長 10.7%)，拉面爲6.746億美元(增長11.8%)，醬類 爲3.657億美元(增長14.7%)，大米加工食品爲 1.63億美元(增長18.1%)?由韓攻政府扶持培育的 明星品目草撻和葡萄的出口額爲1.03億美元?隨着 草撻和葡萄的出口額分別比前一年增長20%和 24%，使農食品主要品目的總出口額比前一年增長 了10%以上? 水産食品出口額之最芎婁海苔産品?去年，海苔産 品出口世界114憾攻家麟現出口額約7億美元(增長

Korean Agricultural & Fishery Products Export Volume (Unit : USD million)

11,360 9,869 9,529 9,305

9,153

2017 2018 2019 2020 2021

Various methods of promotion have also increased the number of touch points for overseas buyers and consumers to meet with Korean agricultural and fishery products. The online export consultations, in place of offline exhibitions, opened the door for exports of Korean agricultural and fishery products by diversifying venues for Korean exporters and overseas buyers to meet each other. Promotion of Korean agricultural and fishery products through well-known foreign influencers has inspired overseas consumers to make purchases.

An official of Korea Agro-Fisheries and Food Trade Corporation (aT) said, “One of the new attempts this year is to conduct online consultations at all times in connection with K-FOOD Trade (www.k-foodtrade.or.kr). And as for overseas exhibitions, we plan to conduct consultations in advance so that exporters and buyers can make connections with each other in order to conduct consultations efficiently at the exhibitions.”

，金槍魚約5.8億美元(增長9.7%)，牡蠣 8000万美元(增長12%)，成爲牽引水産食品出口的 主要品目?

15.4%)

以多樣化宣傳方式決勝負

韓攻農水産食品出口額能誥創下曆史之最，究其原 因得出的結論是韓攻農水産食品的優質性和所採取 的各種宣傳方式起到了主要作用?加之，以韓攻流 行音樂?韓攻電視劇?韓攻電影爲主的韓流文化受 世界各地熱捧，自然帶動了世界各地消費者捲韓攻 農水産食品的靑器? 多樣化宣傳方式也爲海外客商及消費者接觸韓攻農 水産食品創造了穡件?通過以陸上出口洽談繇替代 以往陸下博覽繇的方式，爲韓攻出口企業侮海外客 商牽陸搭橋，有力助推了韓攻農水産食品的出口? 侮海外著名網紅合作進行的韓攻農水産食品宣傳活 動也極大地調動了海外消費者的購買慾? 韓攻農水産食品流通公社(aT)相關負責人憐示，“今 年打算嘗試一下侮韓攻食品貿易平臺(www.kfoodtrade.or.kr)合作開展格常性的在陸洽談活動? 幷計琬在海外博覽繇之前，通過組織開展出口企業 侮海外客商之間事先洽談，增進相互間的了潁侮溝 通，以有效提高在博覽繇上的洽談成功率?”

February 2022 23

Essay Photo 24 Korea Agrafood

The first month has already passed in 2022, and February is ‘already’ here. If you haven’t started to pursue your new year’s wishes or resolutions, why don’t you start ‘now’ because it’s never too late. If you hesitate to do so, February, the shortest month of the year, may also go by quickly. Dear <Korea Agrafood> readers, we hope that you will start ‘now’ to follow through on your resolutions, and be able to arrange small gifts for your neighbors.

The photograph shows a snow-covered green tea field overlooking Wolchulsan Mountain in Yeongam, Jeollanam-do, Korea.

“It’s never too late to follow through on your New Year’s resolutions.

You should start now”

February 2022 25

Health & Wellness

Dubu Made as if for Myself

nterest in ‘value-conscious consumption’, for I eco-friendly and health, is increasing worldwide. It’s based on the belief that it’s right to reduce unnecessary waste and to eat healthy. Beans are one of the best raw materials for this trend because they are high in vegetable protein which is beneficial for the body, and are suitable to be used to make processed foods. Naemuk CO., LTD., located in Yeongwol, Gangwon-do, is a company that focuses on such characteristics of beans.

Since its establishment in 2017, Naemuk has been

26 Korea Agrafood

以自己食用的念頭制作的豆腐 環保和健康等“價値消費”觀念已成爲全球性趨勢?癎 少旽紘，多吃捲人郞有益的食品已成爲共識?大豆可 以說是這種趨勢下首屈一指的原料?大豆不僅富含捲 人郞有益的植物蛋白成分，而且也蜈適合于制作各種 加工産品?位于江原道寧越的Naemuk CO.,LTD. 就是一家專注于大豆制品生産的企業?企業自2017 年成立以來，一直致力于生産各種大豆加工産品，尤 其是通過生産一種有別于傳統豆腐的生食豆腐幷以此

concentrating on producing processed bean products, especially silken Dubu (tofu), with which the company is tapping into global markets.

來叩開海外市場的大門?

旣好吃又健康

生産的主要産品有禪食豆腐和大豆布丁? 在健康功能性食品市場日益頑大的形勢下，他們格3 年的硏屠，最終成功開屠出這些産品幷麟現其商品 化?目前，産品已在“好市多”和韓攻著名電商企業 “Coupang”進行銷魔?Naemuk所突出的這些産品 的亮点是可“生食”及富含“營養成分”，所以，主要消 費目標群郞也確定在更年期女性?忙碌的職場人及老 年人?

Naemuk金鍾永次長說道，“人人都知道生食捲人郞 有益，但由于不太好吃所以蜈難格常吃?我們的産品 都是禪食和布丁形態，可侮色拉?辛奇?醬油等搭配 吃，具有吃法多樣簡單方便的優点?最主要的特点 是，我們産品中的膳食纖維?牲曷?異黃圖等含量遠 高于市面上的其他産品?”韓攻農村振興廳的硏究結果 顯示，Naemuk豆腐的膳食纖維含量是其他豆腐産 品的5倍，牲曷含量更是高于其他産品270倍之多， 異黃圖也比其他産品高1.5倍?異黃圖是大豆蛋白之 一，具有類似于女性荷爾蒙雌激素的功能?

Naemuk

Healthy and Tasty The representative products produced by Naemuk are Sunsik (eaten raw) Dubu and Soy Pudding. As the health functional food market grew, the company achieved commercialization after three years of research and is currently selling the products at Costco and on Coupang, the largest e-commerce company in Korea. What Naemuk put forward as the special features of these products are the fact that they can be ‘eaten raw’, and have excellent ‘nutritional value’.

Hence, their main target age groups are menopausal women, busy office workers, and the elderly.

Kim Jong-young, Deputy Manager of Naemuk, said, “Many people know that eaten raw is good for the body, but it’s difficult to eat raw food often because it’s not tasty. Since our products are in the forms of raw (silken Dubu) and pudding, they have their own merits that they can be taken with salad, and that they are convenient to eat and can be used in various recipes such as Kimchi and soy sauce. Above all, they are characterized by their higher levels of dietary fiber, saponin, and isoflavone than products on the market.” In fact, a study by the Korea Rural Development Administration found that Naemuk’s products are five times higher in dietary fiber, 270 times higher in saponin than the existing Dubu products. Additionally, isoflavone was confirmed to be 1.5 times higher. Isoflavone is one of soy proteins, and has functions similar to estrogen, a female hormone.

The Secret is in the Nine Processes and Whole Soy Curds The secret lies in the manufacturing process

Deputy Manager Kim Jong-young

February 2022 27

Health & Wellness

and raw materials. Naemuk only uses soybeans produced at 600 meters above sea level in Gangwon-do, Korea, as raw materials for their Dubu products. Also, unlike regular Dubu products, ‘Biji (pureed soybean)’ is not filtered out.

‘Whole soy curd’ indicates that all the soybean components are used in manufacturing the products. Biji refers to the residue left after grinding beans and squeezing out bean water, and regular Dubu does not contain Biji. The reason why Naemuk makes whole soy curds is because the healthy ingredients of beans are contained in Biji.

The same reason applies to the insistence on using only highland soybeans as raw materials.

However, since bean powder can be felt, the manufacturing method was changed to finely grinding beans. According to Naemuk, the size of the bean powder made in this way is 600 mash, which is an extremely small size considering that the particles of flour are 300 mash.

Deputy Manager Kim Jong-young explained, “Naemuk is the largest single producer of Dubu in Korea, and can produce up to 50,000 Dubu a day. It goes through nine processes to make Dubu. So we can make very fine bean powder, and the flavor of the beans is richer. Also, there is

28 Korea Agrafood

秘訣是九道工藝和全豆豆腐

豆腐的秘訣在于制造方式和原料之中?

Naemuk豆腐只選用在韓攻江原道600m高海拔地袴 生長的大豆爲原料?而且，在豆腐的制作過程中也不 像制作一般豆腐那樣濾除豆渣?如此制作出的豆腐就 叫全豆豆腐，意在憐示含有大豆的全部?豆渣是甥出 豆漿后剩余的大豆殘渣，一般豆腐都要濾除豆渣?

Naemuk之所以生産全豆豆腐是因爲大豆的健康成 分主要都在豆渣之中?堅持以高寒地袴産大豆爲原料 也出自這憾原因?由于豆腐中含有豆渣繇有豆粉的粗 鼠口感，所以他們通過採用更加精細的硏磨工藝改變 了以往的制作方法?据Naemuk稱，硏磨后的豆粉 顆粒爲600目，從面粉顆粒爲300目的角度上看，可 以說是已格達到非常細小了? 金鍾永次長說明道，“Naemuk豆腐的單産規模是韓 攻之最，每天可生産5万塊豆腐?豆腐制作過程需要 九道工序，所以能硏磨出蜈細小的豆粉，做出的豆腐 豆味濃?而且，豆腐中還含一些水，而這些水中也含 有蜈多的營養成分?”目前，關于這些水的成分也在進 行動物麟驗之中，他們捲産品的質量蜈有自信?

Naemuk

開拓素食市場出口之路

目前，Naemuk已獲得淸眞認嗇?這是産品進入伊 斯蘭市場和斛洲市場之前，嗇明其産品是“素食食品” 的必備之擧?而且，在美攻和澳大利亞素食主義者不 鉤增加，素食食品蜈受市場的歡迎，所以，獲得淸眞

a little water in the Dubu, and it’s quite nutritious.” Recently, animal testing has been done for the components of this water. That’s how confident they are in the quality of their products.

Pioneering Routes to Vegetarian Export Markets Naemuk recently obtained Halal certification.

Before entering the Islamic and European markets, Halal certification was obtained to inform that its products are ‘vegan’. In addition, with the increasing number of vegetarians in the US and Australia, and high preference, obtaining Halal certification is expected to bolster exports to these countries in the future. Recently, amidst the popularity of healthy foods, snacks made of Dubu have entered the commercialization phases, and the development of Hangwa (traditional Korean sweets) will soon be completed. They will be sold as healthy snacks, and there is no need to be concerned about consuming gluten because they contain no flour.

Also, in order to reach out to adults, the company is accelerating development of noodles made of Dubu. Lactobacillus Dubu containing prebiotics has already been developed, for which packaging development is under way, and will soon be released.

Deputy Manager Kim Jong-young said, “We will strive to become a company that immediately comes to mind regarding Dubu not only for Korean consumers but for overseas consumers as well.”

<Source: Instargram account aura._.joy>

認嗇繇有助于今后向這些地袴出口産品?近來，由于 健康食品大受歡迎，所以，用豆腐制作的餠干已進入 商品化階段，用豆腐制作的韓果也接近完成開屠?這 些産品都將作爲健康零食銷魔，且不含面粉无需躬心 螂質等成分? 除此之外，還爲了吸引老年消費者正在積極開屠利 用豆腐制作的面穡産品?含有益生元的乳酸菌豆腐 已完成開屠幷進入包裝開屠階段，上市在葉?搖着 喝的豆球也完成商品化階段幷計琬在3月之內侮消費 者見面? 金鍾永次長說明道，“公司名稱Naemuk的韓語意思 是‘自己吃的豆腐’，這也憐示我們是以按照自己吃的 標准進行産品的生産，所以我們捲原料和質量充滿自 信?我們將努力把企業建設成騷根韓攻及海外消費者 腦海之中的優質豆腐生産企業?”

Naemuk CO.,LTD. 1599-8903

myfood_tofu@naver.com

www.soydream.co.kr

February 2022 29

Focus on People

Korean Meal Kit, Serving as a Catalyst for the Popularity of K-FOOD

Lim Jong-eok, CEO of MYCHEF

A meal kit, a combination of the words ‘meal’ and ‘kit’, is a type of food that is quite popular among busy modern people. The meal kit market, which allows you to prepare a meal imbued with a personal touch for your family while saving time in the kitchen, is now expanding beyond food to food culture. We heard about the meal kit market forecast from Lim Jong-eok, CEO of MYCHEF, who first started a meal kit business in Korea.

30 Korea Agrafood

Q

Please briefly introduce MYCHEF.

Q

“We are a meal kit company hitting its 11 year mark. We were first to start a meal kit business in Korea with the brand philosophy of ‘implementing a healthy food culture’.

Also, we have chef-designed handmade sauces and 500 kinds of recipes, and we are producing meal kit products by establishing a management system optimized for the management of purchasing food ingredients, production, and shipment.”

Q

“K-FOOD has already captivated the taste buds of the world, and I think meal kits can serve as a catalyst for this popularity. It’s because meal kits consist of just enough prepared ingredients and seasoning in sets along with the recipes, and they enable foreigners, who are unfamiliar with or new to cooking, to easily create the same flavor. We have continued to develop a variety of meal kits with which people around the world can cook meals themselves. Accordingly, we confirmed the expectations and marketability of overseas markets through exports to Hong Kong in 2021, and obtained positive results.”

Why is the meal kit market growing rapidly around the world?

“I think meal kits are loved because of lifestyle changes in their busy daily lives that people want to eat food conveniently, plus the changes in dietary needs that people want healthy and fresh meals. Also, it’s a huge advantage that since meal kits are cooked directly with the prepared ingredients, they shorten cooking time and allow you to prepare a wholesome meal for your family. At the same time, meal kits have become the object of attention in the food market at present because meal kits are efficient for the time spent preparing food for cooking in the information age where time is money. Interest in meal kits is expected to continue especially in the present and future post-COVID-19 era.”

K-FOOD is popular due to the influence of Hallyu (Korean Wave).

What would be the role of Korean meal kits?

Q

What is MYCHEF’s export plan for the future?

“We are optimistic about export markets since there is a trend of rising demand for meal kits not only in Korea but also around the world. Therefore, we plan to export standardized production plants to overseas markets, apart from exporting meal kit products.

It means exporting production plants of advanced factory automation optimized for meal kits. These plants will be exported to Southeast Asia, starting with the United States, home of the meal kit. Also, we plan to develop, launch and export a variety of products with which to experience Korean culture.”

February 2022 31

Monthly Pick The Best in Season

2 Feb. SUN

MON

TUE

WED

THU

FRI

SAT

Star of Korean Agricultural Products

K-Strawberry The byword for strawberries Korea export is ‘Maehyang’. Maehyang strawberries have hard flesh, so they stay in high, fresh quality even though they are transported long-distance. With the recent development of freshness retention technology, strawberry varieties exported from Korea are also diversified. Strawberries in season in Korea are at their best quality right now, so they taste delicious for any kind of variety.

32 Korea Agrafood

r r e b S

t

r

a

w

How to Enjoy Strawberries Deliciously

-

To pick just one popular winter agricultural product in Korea, the first place is definitely ‘strawberry’. This is thanks to the high sugar content and texture, and Korean strawberries are also becoming very popular abroad.

However, Korean strawberries are slightly different in those for domestic consumption and export. Maehyang is the mainly exported strawberry variety, while ‘Seolhyang’ is mainly sold in Korea. This is because Maehyang is a little harder than Seolhyang, so it is suitable for long-distance transportation. But there is no need to be upset about this, thanks to the diversification of the strawberries that can be exported from Korea with the development of freshness retention technology. Seolhyang can be tasted abroad, and ‘Kuemsil’, a hybrid of Maehyang and Seolhyang, can also be purchased. Kuemsil has both the hardness of Maehyang and the size of Seolhyang. Also, ‘Kingsberry’, which has the size of an egg, is a Korean strawberry that can be purchased overseas.

K

Various Korean Strawberries Overseas

y

Zoom In

Another name for strawberry is ‘the queen of vitamin C’. As such, strawberries are high in vitamin C, with 80mg per 100g. Eating just six strawberries is enough to meet the recommended daily vitamin intake. But this is possible when good quality strawberries are purchased.

Thus, it is very important to select good strawberries. Good strawberries have stems with dark blue color that aren’t dried out. A ripe strawberry has red flesh up to the top. After purchase, store them in an airtight paper box. For strawberries that will be consumed soon, do not remove the stem but put plastic wrap on them and store them in the refrigerator.

Strawberries have thin skins and are easily damaged, so it is best to wash them lightly under running water. If they are soaked in water for more than 30 seconds, the vitamin C will dissolve in the water and come out.

February 2022 33

Monthly Pick The Best Product Online

Best Seller

Tteokbokki the Driver of K-Snack Korea’s ‘street food’ and ‘representative snack’. This exactly refers to Tteokbokki. Characterized by its sweet and spicy taste, Tteokbokki is made by putting rice cakes in a sauce based on Gochujang (red chili paste). Depending on your taste, you can add ramyeon, ham, or glass noodles to it and eat it as a generous meal. Recently, as the number of people who know the taste of Tteokbokki is increasing abroad, Tteokbokki products tailored to local taste are also being released.

34 Korea Agrafood

o b o

k

It is true that the taste and popularity of Hallyu (Korean Wave) have driven Tteokbokki’s popularity abroad. However, no matter how delicious and well-known products are, they aren’t easily sold if the price is too high. This is why the reasonable price of Korean Tteokbokki products attracts Southeast Asian consumers to buy them.

The bite-size form and quality packaging may have aroused their purchase desire as well. In fact, many reviews of Korean Tteokbokki purchases from Shopee say ‘good quality’, ‘reasonable price’, and ‘good packaging’. One customer also shared his taste by saying, “Add chili powder and eat it all the way to the top.” Check out the detailed product review in the infographic.

e

In Southeast Asia, Tteokbokki is as popular as in Korea. Tteokbokki is drawing attention as there are more consumers who have seen Korean celebrities eating or seen Korean food on TV. Thanks to this, rice cakes, Gochujang, and Tteokbokki sauce that are necessary for making Tteokbokki were also listed as ‘Favourite’ in Vietnam’s Shopee and ‘Star’ in Indonesia’s Shopee.

Both Favourite and Star are expressions that mean popular products.

The diversification of products also contributed to this popularity. New products have continued to be launched, from the existing Jjajang Tteokbokki and soy sauce Tteokbokki to Curry Tteokbokki and Rose Tteokbokki. There were also small rice cakes with cheese or are long pulled like noodles. With a growing perception that spicy food is Korean recently, Hot chicken flavor sauce is also sold as Tteokbokki sauce. Ssamjang (red chili and soybean paste), which is relatively less spicy than Gochujang, is also popular enough to be used as a sauce for Tteokbokki.

Taste, Awareness, and Reasonable Price also play a Part

t

Tteokbokki Craze in Southeast Asia

T

<Source: Shopee>

k

k

i

Zoom In

<Source: Shopee>

February 2022 35

Issue in SNS

A Long-awaited Comeback after Two Years

A p i n k

<Source: Apink SNS>

The Netflix drama ‘Squid Game’ that was a craze all over the world. Its aftertaste continues, as a Korean girl group Apink recently revealed a photo of their extreme change on social media. They appeared as six members with six different charms for each in Squid Game and drew huge attention from global fans. All members united as this year marks the 10th anniversary of their debut, raising the expectations of fans long awaiting their activities.

36 Korea Agrafood

Issue in SNS,

Recently, six photos were uploaded one after another on Apink’s social media accountthat all six members appeared dressed up as actors in Squid Game. The photos unveiled Apink’s leader Park Cho-rong dressed as ‘Sae-byeok’, and main dancer and lead vocalist Yoon Bo-mi as ‘Deok-soo’. Main vocalist Jeong Eun-ji was ‘Ki-hoon’, Son Naeun was ‘Sang-woo’, Kim Nam-joo was ‘Oh Il-nam’, and Oh Ha-young was ‘Ali’. The members not only wore Squid Game costumes, but also put wrinkles, beards, and tattoos on their faces, arousing laughter. Fans also responded to their surprise transformation. They also left comments, “so much Yoon Bo-mi. u always make me happy with your cute behavior. Nam-joo as the old man is smth i wasn’t expecting to see LMAO.” In

fact, Apink revealed this cosplay as a behindthe-scenes event at the fan meeting ‘Pink Eve’ held before their return. Scheduled for a comeback in February, Apink is looking forward to future activities as all members have gathered for the first time in two years after a break.

Meanwhile, Apink debuted in 2011 with title song ‘I don’t know’ and have received huge popularity with numerous hit songs.

‘I’m So Sick’ was also selected as ‘Billboard’s 20 Best K-Pop Songs of 2018’.

February 2022 37

Issue in SNS

See Apink and see K-FOOD cial video on social media such as YouTube, Apink said, “We are happy and grateful to be able to help promote KFOOD. We will do our best to make sure that many people in Korea and abroad continue to be interested in Food Week.”

They also posted a video of a tour of the bakery, agricultural products, and Korean traditional liquor on display.

Oh Ha-young and Kim Nam-joo, who visited Coex Food Week 2021 on behalf of all Apink members, toured the exhibition hall in turn and showed a deep interest in ‘Korean traditional liquor’. They shared their final impressions, “There are more varieties of Korean food than we thought. We’re going to look around them again before leaving.”

Let’s also check out Apink members’ favorite Korean food in the infographic.

Fans choose innocence and easygoing personality as Apink’s charm. The images shown on TV shows have also been raised by fans as well. They are especially famous as a ‘foodie’ idol group that is not picky about food. Thanks to this, Apink was recently selected as a promotional model for the Seoul International Food Industry Exhibition (Coex Food Week 2021) with the theme of Korean food trends.

Sponsored by the Ministry of Agriculture, Food and Rural Affairs, Coex Food Week 2021 was held from November 24 to 27 last year, with the participation of 632 companies that spread the excellence of K-FOOD to the world. Releasing a spe-

38 Korea Agrafood

Additional Info

Check out this year’s

Date: November 2-5, 2022 Take a look at Coex Food Week 2021 with Apink

What are Korean Dishes Enjoy?

Oh Ha-young

Jeong Eun-ji

Yoon Bo-mi

Gopchangjeongol

Cheonggukjang

Dakbokkeumtang

(pork small intestine hot pot) “I only eat one dish once I am hooked into it. I enjoy drinking alone at home with Gopchangjeongol.”

(rich soybean paste stew) “Cheonggukjang is the food I like and do well and would like to cook for my future husband.”

(braised spicy chicken) “My favorite food is ‘Dakbokkeumtang’. All you have to do is add spicy blue crab.”

Park Cho-rong

Son Na-eun

Kim Nam-joo

Sundaetguk

Dakbalgui

Tteokbokki

(sundae soup) “I don’t drink alcohol but I’m not picking about food.

I love Sundaetguk.”

(grilled chicken’s feet) “I like eating Dakbalgui because it relieves stress.”

“I researched recipes by visiting Tteokbokki restaurants in various places myself.”

February 2022 39

K-FOOD Recipe Tteokguk

k u g k o e t T out lal?

l b a o e w Ho or the S f

40 Korea Agrafood

ust like Hopping John in the United States, J Jiaozi in China, and Osechi in Japan, there is a special dish to enjoy on Lunar New Year in Korea.

It is Tteokguk (Sliced Rice Cake Soup) eaten on Seollal (Korean Lunar New Year’s Day). Seollal is January 1 of the lunar calendar, and in Korea, there is a tradition of saying that you are ‘a year older’ only when you’ve had your Tteokguk. Tteokguk is made with sliced white Garaetteok (rice cake sticks), and it signifies a long life and starting the year reverently.

February 2022 41

K-FOOD Recipe Tteokguk

01

Main Ingredients (2 servings): 250g of sliced rice cakes, 200g of beef leg meat, 1/2 green onion, 2 eggs

02

Remove blood on beef with paper towel. Lightly rinse sliced rice cakes under running water, then drain them in a colander.

Crack 2 eggs into a bowl, beat the eggs with chopsticks, and slice green onion diagonally.

Sub Ingredients: 800ml of water, 1 tablespoon of soy sauce, 1 tablespoon of sesame oil, 1 tablespoon of minced garlic, 1 tablespoon of cooking oil, a little black pepper powder, a little salt

2 Servings

03

Add 1 tablespoon of sesame oil, 1 tablespoon of cooking oil, and beef to a frying pan, and stir-fry until the beef has changed color.

20 min

600 kcal

04

05

Add 800ml of water and 1 tablespoon of soy sauce and wait until the soup starts to boil.

06

Add sliced rice cakes, 1 tablespoon of minced garlic, and a pinch of salt.

Add eggs, green onion, and black pepper powder, then boil for another minute.

07

Serve it in a bowl and enjoy!

KoreaAgrafood

42 Korea Agrafood

KoreaAgrafood

Tteokguk-Related Export Products

Rice Cake Soup from Ottogi CO., LTD.

Korean Rice Cakes for Soup from Hayanhaessal CO., LTD.

Tteokguk is readily available overseas. All you have to do is purchase the rice cake

No matter what, the main ingredient of

soup product sold by Ottogi, Korea’s lead-

Tteokguk is the chewy sliced rice cake.

ing food company. This product simply re-

Hayanhaessal’s rice cakes for soup are

quires pouring hot water like ramyeon.

made only with high-quality Korean rice.

Particularly, Ottogi’s rice cake soup is re-

They are available in 500g, and have a 1-

ceived favorably even by Korean con-

year expiry date when frozen. Once pur-

sumers because it contains beef bone

chased, they can be used in a variety of

broth, sliced rice cakes, and egg blocks

ways, such as making ramyeon or

even though it is inexpensive at around

Tteokbokki. In addition to sliced rice cake,

KRW 2,500 (USD 2.1). It also has a huge

Hayanhaessal sells Tteokbokki Sauce and

merit that it requires no cooking, and in

Tteokbokki Sauce Jjajang, both of which

Korea, it is a popular hangover food.

have obtained HACCP certification.

080-024-2311

+82-55-964-1455

http://www.ottogi.co.kr/eng

http://goodpokkie.imweb.me

February 2022 43

Variety Korea

Gyeongbokgung Palace

The Royal Palace of Seoul Where Korean History Breathes Alive eoul in Korea today was the capital of the S Joseon Dynasty. With the construction of Gyeongbokgung Palace, the first palace of Joseon Dynasty, Hanyang, which is present-day Seoul, established itself as the center of Joseon. It took 519 years. Gyeongbokgung Palace was a symbol of Joseon, and villages were naturally formed around it.

Called Hanok Village, much of the community stays in its old form. Let’s take a leisurely walk through the history of Seoul.

44 Korea Agrafood

韓國の歷史が立ち腐める場所? ソウルの「宮殿」 ソウルは?朝鮮時代の首都だった?朝鮮時代の第1の宮殿の 景福宮（キョンボックン）が創建され?今のソウルである漢陽 （ハニャン）は?朝鮮の中心となった?その期間は?實に519 年だ?景福宮は朝鮮の象徵で?その周邊には自然に集落が形 成された?こうした集落は現在も韓屋村（ハノックマウル）と 呼ばれ?その相當部分が昔の姿を殘している?

Changdeokgung Palace

Palace

Gyeongbokgung Palace is the representative palace of Joseon Dynasty. Built in 1395, Gyeongbokgung Palace means ‘the new dynasty will enjoy great blessings’. Like the Blue House in Korea or the White House in the United States, Gyeongbokgung Palace was where the king of Joseon lived and looked after political affairs.

Gyeongbokgung Palace includes Gwanghwamun Gate, the main gate of the palace, Geunjeongjeon Hall, the royal ceremonial site where various enthronement ceremonies were held, and Gyeonghoeru, a pavilion where banquets were held. Gyeongbokgung Palace is the highest-ranking, is spacious, and can be accessed from anywhere in the east, west, south and north.

It is pleasant to take a leisurely look around as if you were the king of Joseon and immerse yourself in the unique architectural art of Korea.

There are also palaces built in case Gyeongbokgung Palace cannot be used due to a national disaster. It is Changdeokgung Palace located to the east of Gyeongbokgung Palace. Having served as a main palace for over 250 years, Changdeokgung Palace has an excellent harmony with the natural environment, unlike Gyeongbokgung Palace, which feels a bit artificial. For this reason, Changdeokgung Palace was registered as a UNESCO World Heritage Site in 1997.

Gwanghwamun Gate

景福宮は?朝鮮時代の代表的な宮殿だ?1395年に創建され た景福宮の意味は?「新しい王朝に 大いなる祝福を」だ?韓 國の靑瓦臺や米國のホワイトハウスのように?朝鮮の王が 執務を行いながら?生活する場所であった?景福宮は?朝 鮮時代の偉業を象徵する空間であるとともに?500年間の朝 鮮を支えてきた力だった?景福宮には?景福宮の正門であ る光化門（カンファムン）と各種の卽位式を擧行した王室の 行事の場である勤政殿（クンジョンジョン)?宴會を催した 樓閣の慶會樓（キョンフェル）などがある?景福宮は最高の 宮殿としても廣く?東西南北のいずれの場所からの出入が 可能だ?朝鮮の王になったつもりに自由に散策し?韓國特 有の建築藝術に浸るという樂しみ方もある? 國家的の災害や危機により?景福宮が使用できないときに 備えた宮殿もある?景福宮の東側にある昌德宮（チャンドッ クン）だ?250年余りの間?その役割を果たしたこともある 昌德宮は?人工物の印象が强い景福宮と異なり?自然環境 と調和した宮殿だ?このような理由で?1997年にはユネス コ世界文化遺産に登載された?

Gyeonghoeru Pavilion

February 2022 45

Tourism

Variety Korea

Bukchon Hanok Village

Hanok is a traditional Korean house represented by tileroofed houses. Hanok Village is located in the middle of Seoul, where high-rise buildings are lined up densely-they are Bukchon Hanok Village and Seochon Village. Both are adjacent to Gyeongbokgung Palace and Changdeokgung Palace. Bukchon (North Village) is named after the upper neighborhood of Jongno, the center of Hanyang during the Joseon Dynasty. Bukchon Hanok Village is the area from Gyeongbokgung Palace to Changdeokgung Palace, and its first scenic spot is the panoramic view of Changdeokgung Palace seen over the stone wall is. There are many Hanok galleries and cafes, so people can fully immerse into the atmosphere of hanok. We advise tourists to look around Bukchon Hanok Village quietly as it is a residential space.

If Bukchon was positioned as the residence of nobles during Joseon Dynasty due to its geographical characteristics, Seochon, located to the west of Gyeongbokgung Palace, was mainly inhabited by ordinary people. Seochon’s alleyways are said to ‘feel more human’ because they reflect images of Seoul in the 1960s and 1970s. The energy of art flows in Seochon. It was resided by artists ranging from 18th century painter Gyeomjae Jeongseon who painted Inwang Jesaekdo (A Scene of Inwangsan Mountain after Rain) to the painter Lee Jung-seop and the artist Yun Dong-ju.

46 Korea Agrafood

韓屋は瓦屋根が特徵の韓國の傳統家屋 だ?高層建築物が立ち竝んだソウルの眞 ん中に韓屋村がある?北村（プクチョン） 韓屋村と西村（ソチョン）村だ?兩方とも 景福宮と昌德宮に隣接している? 北村は?朝鮮時代の漢陽の中心である鐘 路（チョンノ）の北側の集落ということから 付けられた名前だ?北村韓屋村は?景福 宮から昌德宮に至る地域で?石垣の向こ うに見える昌德宮の全景が北村の特徵的 な景色の1つだ?特に?韓屋ギャラリ― と韓屋カフェなどが多く?韓屋の趣を心 ゆくまで感じることができる?何より? 北村韓屋村は住民が實際に住んでいる生 活空間であることから?靜かに散策する ことをお願いしたい? 北村が地理的な特性上?朝鮮時代の兩班 （ヤンバン）の居住地として位置付けられ たとするならば?景福宮の西側に位置す る西村には?主に庶民が住んだ?西村の 路地は1960~1970年代のソウルの姿を殘 しており?「人?の息づかいがしっかり と現れている」とも言われている?西村 は藝術色が强い場所であるが?仁王霽色 圖（インワンチェセクド）を描いた18世紀 の畵家の鄭?（チョン·ソン）から畵家の 李仲燮（イ·ジュンソプ）?作家の尹東 柱（ユン·ドンジュ）らが西村に住んで いた?

Seochon Village

Food

Oil Tteokbokki

Seochon’s new name is Sejong Village, named so because it is the birthplace of King Sejong of Joseon Dynasty. This is why the name of the food culture street in Seochon is Food Street of Sejong Village. There are many new restaurants along with the old long-established stores, so a trip to Seochon will satisfy a hungry stomach. Above Sejong Village is Tongin Market, where you can make your own Dosirak (lunch box). At Dosirak cafe, you buy an old coin called Yeopjeon, which costs KRW 500 (USD 0.42) each, then carry an empty Dosirak, and use the Yeopjeon to buy side dishes at the market. After, you return to the Dosirak cafe, purchase rice and soup, and then have a meal.

The specialty of Tongin Market is Oil Tteokbokki. Unlike regular Tteokbokki, it has a mild taste and is popular with people of all ages.

Hanjeongsik (Korean Table d’hote) at a restaurant in a modernized, modified Hanok is also not to be missed. You can taste a variety of Korean food served with over 10 side dishes at once.

Yeopjeon

西村の新たな名前は 「セジョン·マウ ル」だ?朝鮮 時代の王であ る世宗（セジ ョン）が生まれた場 所であることから命名されたも のだ?西村にある飮食文化通りの名前がセ ジョン·マウル飮食文化通りである理由だ?昔から の老孃とともに?新たな飮食店も多いため?西村の 旅行で 空腹を滿たすのに十分だ? セジョン·マウルの北側には?通仁（トンイン）市場 がある?通仁市場では「自分だけの弁當」を作ること ができる?弁當（トシラク）カフェで1個當たり500ウ ォンの昔の貨幣だった葉錢（ヨプジョン）を購入した 後?空の弁當箱をもって?葉錢を使って市場でおか ずを買う?弁當カフェに戾ってご飯とス―プを買っ た後?一回分の食事をするというやり方だ?特に? 通仁市場の名物は?ギルム（油）トッポギだ?一般的 な赤いトッポギとは異なり?味が淡白で老若男女 問わず全ての人?に人氣だ? 韓屋を改造したレストランで食べる韓定食も外せな い?10種類を超えるおかずが出てくる樣?な韓食を 一度に樂しむことができる?韓屋で食べる韓食は? 外國人にとっては特別な經驗になるだろう?

February 2022 47

and

’s

Zero Waste Zero Hunger Campaign Let us introduce ‘Zero Waste, Zero Hunger’, a campaign to protect the environment and help hungry people by reducing food waste.

If we reduce food waste, can take care of both IfIndividuals we reduce diet and health food waste,

Let’s reduce waste at home. your diet and buy only 01 Plan the food you need.

Quantity of Meals

Consider the expiration date and quantity of meals when purchasing food ingredients.

Restaurants can save the costs for food waste disposal

Divide food ingredients into portions and 02 store them in a transparent container.

We can protect the environment by reducing greenhouse gas

You can cook your meal easily based on the number of people and easily check where and what is in the refrigerator.

help people who are hungry by donating some of the savings.

Expiration Date

03 Ground dry ingredients to cook.

Then, let’s find out how we can join the Zero Waste Zero Hunger campaign at home.

How close have you gotten to Zero Waste?

Effort to reduce food waste can be practiced in daily life to overcome the climate crisis and hunger.

Ground dry ingredients such as anchovies, dried shrimp, and kelp to use to make broth easily and have a healthy meal, thereby having two benefits at one.

Let’s donate together in everyday life.

Start WFP individual donation You can make an individual donation by accessing the WFP official website, ko.wfp.org, and clicking the Donate button.

Donate on ‘Share the Meal’ Zero food waste with one finished meal!

Saves 38,000 won (About USD 33) per year, more than 100 won (About USD 0.08) per day!

Share food to people who are suffering from hunger around the world with the saved expenses!

1/3 of the food on your table can save 1/10 of the world’s lives.

You can donate through the WFP donation app ‘Share the Meal’ and sharethemeal.org.

Global Networks

Offices Overseas aT Center Bases

Paris Vladivostok Seoul Beijing Qingdao Chengdu Shanghai Hongkong Hanoi (Taipei) Hochimin Bangkok

Dubai

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Korea Agro-Fisheries & Food Trade Corporation is leaping toward a new future.

We celebrated our 50th anniversary in 2017 and we plan to take a big step forward.

Having grown strongly since our establishment in 1967, we are becoming a force for globalization.

Our bigger steps will be milestones for tomorrow.

China Beijing Branch Office 603 Room, Block A, Fairmont Tower No.33 Guangshun North Street, Chaoyang Distract, Beijing, 100102, China

中攻北京市朝陽袴廣順北大街 獄院1獄樓1單元6層603室)

(100102 33

E-Mail : beijingat@at.or.kr TEL : 86-10-6410-6120~1, 6210 INTERNET PHONE : 070-4617-5090~1, 7377 FAX : 86-10-6410-6122 Shanghai Branch Office Room 3201, New Hongqiao Central Plaza No.83, LouShanGaun Rd., Changning District, Shanghai, 200336, China

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E-Mail : shanghaiat@at.or.kr TEL : 86-21-3256-6325~7 INTERNET PHONE : 070-7077-6197 070-7077-6199 070-7077-6205 FAX : 86-21-3256-6328 Chengdu Branch Office 2003 Room, Chengdu Ping An fortune Center No.1, Section 3, Renmin South Road, Wuhou District, Chengdu, Sichuan Province, 610041 P.R.C. China

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E-Mail : chengdu@at.or.kr TEL : 86-28-8283-3376, 3387 INTERNET PHONE : 070-4617-3266~7 FAX : 86-28-8283-3396

Hongkong Branch Office Room 705, 7F Jubilee Centre, 18 Fenwick Street, 46 Gloucester Rd, Wanchai, Hong Kong E-Mail : hkatcenter@at.or.kr TEL : 852-2588-1614~16 INTERNET PHONE : 070-4617-2696~7 FAX : 852-2588-1919 (Taipei) SKYLINE BUSINESS CENTER 15F, No.159, Sec.1, Keelung Rd., Xinyi Dist., Taipei City, Taiwan

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Japan

Southeast Asia

USA

Tokyo Branch Office Korea Agro-Trade Center, Tokyo Korea Center 5F, 4-4-10 Yotsuya, Shinjuku-ku, Tokyo, 160-0004, Japan

Jakarta Branch Office The Energy Building 20th FL, Zone F, SCBD Lot. 11A JL. Jenderal Sudirman Kav 52-53, Jakarta 12190 Indonesia E-Mail : jakarta@at.or.kr TEL : 62-21-2995-9032~3, 9035 INTERNET PHONE : 070-4617-2694~5 FAX : 62-21-2995-9034

Los Angeles Branch Office 12750 Center CourtDriveSouth, #255, Cerritos, CA 90703, USA E-Mail : losangeles@at.or.kr TEL : 1-562-809-8810 INTERNET PHONE : 070-4617-2692~3 FAX : 1-562-809-1191

(Singapore) Korea Agro-fisheries & Food Trade Corp Indonesia aT Center 16 Collyer Quay Level 20-00 Singapore 049318 TEL : 65-6818-9030 INTERNET PHONE : 070-4617-5094

New York Branch Office 15 East 40th Street Suite 701 New york NY 10016, USA E-Mai l : newyork@at.or.kr TEL : 1-212-889-2561 INTERNET PHONE : 070-4617-2690~1 FAX : 1-212-889-2560

東京都新宿袴四穀4-4-10 KOREA

(

CENTER 5F)

E-Mail : tokyo@at.or.kr TEL : 81-3-5367-6656, 6693~94 INTERNET PHONE : 070-4617-7060~7062, 2689, 3265 FAX : 81-3-5367-6657

(

E-Mail : hkatcenter@at.or.kr TEL : 886-2-2740-5040 INTERNET PHONE : 070-4617-7229 FAX : 886-2-2515-1160 Qingdao Trade Office Room 705, Yuanxiongguojiguangchang Building, No.26, Hongkong Middle Road, Qingdao, 266071, China

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Osaka Branch Office 8F, Nomura Fudousan Osaka Bldg.

1-8-15, Azuchimachi, Chuou-ku, Osaka, 541-0052, Japan

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Middle East Dubai Branch Office (PO BOX 57528) Office #48, SunsetMall, Jumeirah Beach Rd, Jumeira 3, Dubai, UAE TEL : 971-4-339-2213

Hanoi Branch Office #1213, 12th floor., Keangnam Hanoi Landmark 72 Tower, plot E6, Pham Hung Str., South Tu Liem Dist, Ha Noi., VietNam E-Mail : hanoi@at.or.kr TEL : 84-4-6282-2987 INTERNET PHONE : 070-4617-7719, 7724 FAX : 84-4-6282-2989 HoChiMinh Branch Office CJ Building, Floor 3, 2 Bis 4-6 Le Thanh Ton Street Ben Nghe Ward, District 1, Ho Chi Minh City E-Mail : sgtchoi@at.or.kr TEL : 84-28-3822-7503~4 INTERNET PHONE : 070-4617-7183 FAX : 02-838-227-503 Bangkok Trade Office #2102 Level 21, Interchange 21, 339 Sukhumvit Road, North Klongtoey, Wattana, Bangkok 10110 Thailand E-Mail : bangkok@at.or.kr TEL : 66-2-611-2627~9(Extension 12) INTERNET PHONE : 070-4617-7226 FAX : 66-2611-2626

Europe Paris Branch Office Korean Agro-Trade Center, 89Rue Du Gouvemeur Général Eboué (1er etage), 92130, lssyles-moulineaux, France E-Mail : paris@at.or.kr TEL : 33-1-4108-6076~8, 6096 INTERNET PHONE : 070-4617-2699 FAX : 33-1-4108-2016 Vladivostok Branch Office Lotte Hotel Vladivostok 520-522 office, 29, Semenovskaya St., Vladivostok, Russia, 690091 E-Mail : chekov@at.or.kr