March 2020 (vol.293) by AgroTrade aT

The Monthly Magazine of Korean Agriculture & Food

March 2020 vol.293

Healthy & Delicious

Korean Traditional Sauces

Special Interview

Into The Farm

Win-Win

K-Food Recipe

Lee Byung-ho, the President of aT

Differentiated, HighQuality Shishito Chili

Add Simplicity and Health to Korean Herbs(Namul)

Dak-galbi Captivates the Taste Buds of the World

March 2020 vol.293

CONTENTS

COVER Doenjang, gochujang, and ganjang have all things in common, that they are all made from â€˜mejuâ€™. The beans harvested in late autumn are boiled and steamed, which are shaped into a cube or a brick to be fermented in a warm room, and suspended during winter to dry, then meju are completed. This meju becomes the main ingredient of doenjang, gochujang, and ganjang. Although the same ingredients are used, the taste varies significantly depending on how you make them.

Export Story 14

Photo Story

Asian Kitchen Exhibition in National Folk Museum

Win-Win Add Simplicity and Health to Korean Herbs(Namul)

Special Interview Lee Byung-ho the President of Korea AgroFisheries & Food Trade Corporation(aT)

Cover Stor y

Into The Farm

Differentiated, High-Quality Shishito Chili Head to Japanese Market

Well-being Food Non-hardened Tteok, at Agricultural Cooperate Body Yehyang Co., Ltd.

Healthy and Delicious Korean Traditional Sauces

The Most Basic Soul Food for Koreans, Doenjang

Spicy, Sweet, Refreshing Taste, Gochujang

To Enhance the Taste of Food All-Purpose Sauce, Ganjang

Founded in August, 1995, Published monthly by the

227, Munhwa-ro, Naju City, South Jeolla Province, Korea Tel +82-61-931-0964 Fax +82-61-804-4521 Government Registration Number : Ra-7210 Dated Apr. 26, 1995 Copyrightⓒ by the aT (Korea Agro-Fisheries & Food Trade Corp.) All rights reserved.

CEO Lee Byung-ho EXECUTIVE VICE PRESIDENT Shin Hyun-gon (Food Industry & Trade Division)

CONTENTS

March 2020 vol.293

EDITORS Lee Young-ju REPORTERS Kim Young-min (kimym@agrinet.co.kr) Lee Ki-no (leekn@agrinet.co.kr)

Hansik Story

Choi Yeong-jin (choiyj@agrinet.co.kr) GRAPHIC DESIGNER Jang Yeon-ho TRANSLATORS Park Hye-yun, Sue Cheon (ENGLISH)

K-Food Recipe Dak-galbi Captivates the Taste Buds of the World

Tamura Yoshihiro (JAPANESE) Park Seo-ran (CHINESE) 36

EDITORIAL BOARD

Hansik Shown on Media Chapaguri & Chungmu-gimbap, Protagonists of Food Craze Brought by Oscar-winning Parasite

BEIJING Chung Yeon-su 070-4617-5090 (beijingat@at.or.kr) SHANGHAI Park Seong-kook 070-7077-6197 (shanghaiat@at.or.kr) CHENGDU Chung Yeon-su 070-4617-5090 (chengdu@at.or.kr)

DALIAN Koh Jung-hee 86-134-7856-3887

Monthly People Moon Soo-ho, CEO of Sugok Dugchon Farming Association Corporation

HONGKONG Kim Suk-ju 070-4617-2696 (hkatcenter@at.or.kr) HANOI Kim Chang-kuk 84-24-6282-2987 (hanoi@at.or.kr) HOCHIMIN Park Il-sang 84-28-3822-7504 (atcenterhcmc@gmail.com)

BANGKOK Yang Jae-seong 070-4617-7226 (bangkok@at.or.kr)

K-Tour Everything about Kimchi at a glance, Museum Kimchikan

JAKARTA Lee Seoung-bok 070-4617-2695 (jakarta@at.or.kr) TOKYO Jang Seo-gyeong 81-3-5367-6656 (tokyo@at.or.kr) OSAKA Kwon Tae-hwa 81-6-6260-7661 (osaka@at.or.kr) NEW YORK Shim Hwa-sop 1-212-889-2561 (newyork@at.or.kr) L.A Han Man-woo 1-562-809-8810 (fmcwoo@at.or.kr)

Extras

DUBAI Song Bong-seok 971-4-339-2213 (dubai@at.or.kr) PARIS Ha Jung-a 070-4617-2699 (paris@at.or.kr) VLADIVOSTOK Shin Jae-hun 070-4617-3277 (chekov@at.or.kr)

K-Food Big Data Korean Premium Dairy Products

QINGDAO Lee Sang-kil 070-7938-0863 (qingdao_logistics@at.or.kr) EDITED & DESIGNED BY The Korean Farmers & Fishermen’s News #60, Jungdaero 9-gil, Songpa-gu, Seoul, Korea Tel +82-2-3434-9072

Fax +82-2-3434-9077

You can see all the contents on Korea Agrafood at the website, www.agrotrade.net.

aT Briefing 04

Q: Tired? Got a cold? Rough skin stressing you out?

f o p u C a

Try Korean Citron Tea! Citron tea contains three times more vitamin C than a lemon and itâ€™s good for fatigue. Korean citron tea has a beautiful yellow color and a wonderful sweet-and-sour taste thatâ€™s sweeter than Chinese citron tea.

Korean Premium Dairy Products

4 Korea Agrafood

KFo od

The Main Foreign Markets of Korean Dairy Products in 2019

China

Big Da ta

USD 92.727m / 17,364tons

Vietnam

USD 14.749m / 830tons

Saudi Arabia

USD 3.205m / 429tons

Cambodia

USD 2.727m / 312tons

Russia

USD 1.985m / 1,271tons

Korean dairy products are attracting a great deal of attention in the global market as they are recognized as being highly nutritious and reliable in terms of food safety. Among various dairy products produced in Korea, a great portion of powdered milk and raw milk is being exported to China. The export to the Asian country is expected to increase further due to the enactment of the two-child policy in China. This will boost further the export of Korean dairy products that are already enjoying the increasing share in the local market for premium milk powder in China thanks to the new milk powder regulation effective from 2018 in China. Further, Korean dairy products are gaining popularity in Southeast Asian countries including Vietnam and Cambodia thanks to the huge popularity of Korean food, socalled K-food, in the midst of the craze for Korean cultural contents led by K-pop.

The Export Volume of Korean Dairy Products from 2015 to 2019

136.460m USD

143.226m USD 120.763m USD

119.824m USD

96.538m USD

21,679 tons

20,876 tons

16,714 tons

20,440 tons

21,649 tons

2015

2016

2017

2018

2019 March 2020 5

Cover Story

Healthy & Delicious

Korean Traditional Sauces The popularity of Korean traditional sauces, such as doenjang, gochujang, and ganjang, is growing worldwide. Under the influence of the K-Wave, interest in healthy Korean food is increasing. In fact, the exports of doenjang, gochujang, and ganjang amounted to approximately USD 61.98 million in 2019, which definitely shows an escalating acceptance of Korean traditional sauces in the overseas market.

6 Korea Agrafood

Doenjang, Gochujang, and Ganjang have all things in common, that they are all made from â€˜mejuâ€™. The beans harvested in late autumn are boiled and steamed, which are shaped into a cube or a brick to be fermented in a warm room, and suspended during winter to dry, then meju are completed. This meju becomes the main ingredient of doenjang, gochujang, and ganjang. Although the same ingredients are used, the taste varies significantly depending on how you make them. Let us introduce the three unique traditional Korean jang.

March 2020 7

Cover Story

oenjang is a basic seasoning of Korean cuisine and a representative ingredient of fermented foods. The delicious doenjangjjigae boiled in the earthenware pot is a homey Korean dish and a permanent soul food for Koreans, which reminds them of their hometown and mother. The use of doenjang is extensively varied. This is essential to season the food and add flavor and nutrition. In the past, doenjang was produced and fermented every year, so it was a very important event for every household. Thus, the d-day was carefully selected, and those who were in poor physical condition would be excluded from doenjang-making. It was also considered as an ominous sign when the taste of doenjang changed. Today, doenjang has lost its sacred character as you can easily buy it, yet we cannot ignore the fact that it still dominates the Korean diet.

D The Most Basic Soul Food for Koreans

Doenjang 8 Korea Agrafood

A representative K-food Doenjang-jjigae The Koreans choose doenjang-jjigae as the first dish they can eat every day. The most delicious way to eat doenjang is a stew. Doenjang-guk is made with beef or anchovy-based broth, where good enough amount of doenjang is added and cabbage, radish and various herbs are boiled together. Haejangguk, a typically sought-after Korean hangover cure, is cooked in doenjang, where the leaves of cabbage or dried radish leaf are added in boiled broth. In contrast, doenjang-jjigae is slightly different as it has a stronger taste with a higher concentration of doenjang. Here, add chopped garlic, zucchini, onions, tofu to simmer to complete. Use an earthenware pot rather than a normal pot to have it more delicious.

Amazing Benefits of Doenjang Doenjang is rich in dietary fiber, so it is effec-

function and detoxification, while removing

In fact, bacillus bacteria abundant in conven-

tive for nutrition control and constipation. In

blood vessel cholesterol and giving elasticity.

tional doenjang, are effective in preventing

particular, traditional doenjang is good for re-

Among fermented foods, doenjang brings an

cancer and atherosclerosis. Doenjang also

moving harmful bacteria, carcinogens and

excellent anticancer effect, accordingly it pre-

contains essential amino acids for the body,

toxins. It is also effective in restoring liver

vents the growth of cancer cells in the body.

which helps to maintain a balanced diet.

March 2020 9

Cover Story

ochujang is a representative fermented food that influences the taste of Korean food along with doenjang and ganjang. There are similar products taste alike to doenjang and ganjang in foreign countries, but gochujang is undeniably an exception. It tastes unique. Therefore, it is often used as the most suitable ingredient to express â€˜Korean tasteâ€™. The use of gochujang is endless. Slightly parboil the spinach and mix it with gochujang to make a plate of fresh spinach namul(seasoned vegetables). More than 100 gochujang namul can be cooked with a different range of ingredients. To a mackerel, add a large slice of radish and a spoonful of gochujang to cook spicy saengseon jorim(braised fish). Dozens of different versions are also available depending on the type of fish.

10 Korea Agrafood

Spicy, Sweet, Refreshing Taste

Gochujang

Bibimguksu

A representative K-food Bibimbap and Bibimguksu One of the irreplaceable eating habits that Koreans surprise people from all over the world is to take a bite of spicy hot pepper dipped in gochujang. As much as Koreans love gochujang, bibimbap and bibimguksu seasoned with gochujang, are considered to be an excellent delicacy when they have no appetite. Bibimbap is mixed with various herbs or vegetables on white rice with a spoonful of gochujang. Bibimguksu is prepared by putting vegetables, kimchi, and stir-fried meat on the freshly cooked noodles, and gochujang is added to finish off. Of course, there is one extra condiment added to each between bibimbap and bibimguksu. A sesame oil is the tip to savory taste of Bibimbap and a few drops of vinegar to stimulate the taste buds to bibimbguksu.

Amazing Benefits of Gochujang Gochujang is now a familiar ingredient to foreign tourists thanks to the K-Wave. After the results of research showing that capsaicin, a pungent flavor of red pepper, reduce body fat has been approved, gochujang is receiving more attention than ever. In addition, another research specifies that consuming an appropriate amount of capsaicin causes sweating to promote the excretion of body wastes and to prevent and treat various diseases such as colds. Moreover, gochujang contains many beneBibimbap

ficial nutrients such as protein, fat, vitamin B2, vitamin C, and carotene.

March 2020 11

Cover Story

To Enhance the Taste of Food All-Purpose Sauce

Ganjang 12 Korea Agrafood

anjang is a liquid fermented by boiling soy beans to produce meju, and then brine it. It is Koreans unique fermented food that has been handed down since the Three Kingdoms period. Ganjang tastes somewhat mysterious combining earthy, salty and sweet taste. Thanks to its distinctive flavor, it is used in various dishes and is a source of salts, amino acids and proteins. Traditional ganjang is divided into jin-ganjang, jung-ganjang, and mulkeun-ganjang according to the concentration. Jin-ganjang is aged for more than five years, which is sweet and dark, used for making sweet rice with nuts and jujubes. Jung-ganjang is aged for three to four years old, and is used mainly for cooking namul. Mulkeun-ganjang is aged for a year or two and is used to make soup.

A representative K-food Ganjang Gejang Ganjang gejang is called ‘bap-do-duk’, the rice thief because it goes so well with rice that before you know it, all the rice will be gone from your bowl. And many end up having extra bowls of rice. Just with a piece of crab perfectly marinated in savory, salty and sweet ganjang, you don’t need another side dish. The crab itself is good enough to make your mouth water that even if your table is full of other delicious side dishes, you won’t even give them a chance. Especially the Koreans add a few spoons of rice into the ‘shell’ and mix, which is a unique way of eating ganjang gejang in Korea. If you put rice with ganjang that is soaked in the shell, the soft flesh of the crab stuck inside is mixed and coats the grains of rice, giving it an indescribable flavor.

Amazing Benefits of Ganjang Ganjang is a supplement to amino acids

stances, alcohol and nicotine, and clear

Ganjang is also used as a folk remedy.

that are not sufficient from taking a daily

the blood. Besides, it promotes the syn-

When you are thirsty, add a few drops of

meal. Methionine in ganjang is one of the

thesis of vitamins in the body and controls

ganjang in cold water to quench your

essential amino acids, which helps the liver

the metabolism of calcium and phospho-

thirst.

to detoxify the body to remove toxic sub-

rus to strengthen teeth and bone tissue.

March 2020 13

Special Interview

Lee Byung-ho the President of Korea Agro-Fisheries & Food Trade Corporation(aT)

Expand Exports of Korean Fresh Produce & Diversify Export Market with the Best Way

全力以赴爲頑大韓攻新鮮農産品出口及出口市場的多仝化而努力 14 Korea Agrafood

Lee Byung-ho, the President of Korea Agro-Fisheries & Food Trade Corporation(aT), is striving to expand exports of Korean agricultural products by traveling not only to Korean production sites but also to many other countries. President Lee, who has directly felt that K-Food has become the core content of the Korean wave, is preparing various plans for diversifying the export market of Korean agricultural products. The <Korea Agrafood> heard about the export policy including diversification of export market from Lee Byung-ho, the President of aT.

韓攻農水産食品流通公社(aT)李柄浩社長，正奔忙于韓攻攻內生産現場及世界各地之間，爲頑大韓攻農食品的捲外出口進行不遺余力的努力?他捲韓攻食品(K-Food)已在海外成爲代憐韓流的核心內容深有感觸幷爲麟現韓攻農食品出口市場的多仝化准備了各種方案?本期Korea Agrafood就爲舅介紹李柄浩社長關于出口市場多仝化等相關出口政策的闡述?

Q Could you share us the export policy for agricultural products in Korea this year?

In 2020, we plan to further strengthen the export base of fresh produce, which is most effective in increasing farmers’ income from export business. In order to spread success case story which contributed to stabilizing onion prices through the urgent export support of over-produced Korean onions last year, we will establish a regular export system for domestic supply-demand private items. The K-Fresh Zone, a specialized store for fresh produce installed in overseas distribution stores, will be also expanded. Moreover, policies to diversify export markets will be pushed forward. We will establish export bridgeheads to New Southern and New Northern regions, and strengthen the distribution and logistics infrastructure. For example, pilot agents will be dispatched abroad to seven countries that are the top strategic place for diversifying

年韓攻農水産食品流通公社捲韓攻農食品出口都有絞些政策？頑大新鮮農産品出口捲提高農戶收入有蜈大效果，2020年我們將進一步加强捲頑大新鮮農産品出口的基礎建設?去年，捲生産過剩的韓攻洋升我們通過提供緊急出口支援保嗇了洋升價格的穩定，我們將充分利用這一成功的出口案例，構建民間産品在攻內供求出現異常時的出口郞係?我們還計琬進一步頑大開設在海外商場內的韓攻新鮮農産品專勒袴K-Fresh Zone? 關于出口市場多仝化的相關政策也將出臺? 我們將在新南方和新北方地袴建立出口橋頭堡，幷努力加强流通及物流基礎設施結構建設?例如，捲馬來西亞和蒙古等7憾市場多仝化最優先戰略攻家派遣試行人員?捲新南方地袴的出口，通過提供冷藏?冷凍運輸費等支援進一步頑大和完善物流基礎設施結構的建設?而捲新北方地袴，則以內陸運費高的中亞及蒙古等爲主分地袴示範性引進共同運輸郞係，幷以韓俄建交30周年爲契机，促進麟施斛亞韓攻食品(K-Food)大長征項目? 除此之外，我們還將以出口企業爲捲象，從出口准備到進口攻通關及屠掘客商等全套業務提供一站式出口支援服務? 爲了韓攻農食品出口市場的多仝化，今年進行了相關新北方和新南方地袴的組織机構改 2020

(aT)

March 2020 15

Special Interview

A series of interesting events were held in vietnam to announce the excellence of Korean fruits, fascinating the local consumers.

export markets including Malaysia and Mongolia. We will also expand logistics infrastructure by supporting refrigeration and freezing transportation costs to develop exports to New Southern regions. Furthermore, we will introduce a joint transport system for each region in Central Asia and Mongolia, where high inland transportation costs occur, and will promote the Eurasian K-Food Expedition Project to celebrate the 30th anniversary of Korea-Russia diplomacy. In addition, we will further improve our operation of one-stop export support business that provides a comprehensive support to exporters, from preparing exports to customs clearance of importing countries and finding buyers.

Q In order to diversify Korean agricultural export market this year, a reorganization regarding New Northern and New Southern regions has been conducted. What are the expected effects?

16 Korea Agrafood

The aT reorganized its overseas marketing organization at Division of Food Export earlier this year into Division of New Southern, New Northern, and New Distribution Channel. The background of the reorganization was the diversification of the export market, which has been the biggest topic of agricultural exports in recent years. Through the reorganized divisions, we will contribute to the smooth entry of emerging markets and stable export of agricultural products. In particular, the aT plans to concentrate its overseas marketing resources and capabilities in the two export strategic markets of New Southern and New Northern to make the largest export market comparable to Japan and the United States. In addition, the division dedicated to new distribution channel will penetrate reliable online malls such as Amazon, Alibaba, and social network markets including YouTube and Instagram, to expand the base of Korean agricultural products into overseas markets.

編?請問，捲此都有絞些預期效果？今年初，韓攻農水産食品流通公社(aT)捲食品出口本部的原海外營銷机構改編成了新南方項目部?新北方項目部和新流通渠道項目部?在這次組織机構改編的背景中，優先考慮的是關于農産品出口的最大話題出口市場的多仝化?我們將通過這些新改組的組織机構，爲順利進入正在起步的新興市場及穩定地頑大農食品出口助一臂之力? 尤其是，我們要通過捲新南方和新北方兩大出口戰略市場集中提供海外營銷資源和力量，努力把央培育成不亞于日本和美攻的出口大市場?此外，還將通過新流通渠道職能部門積極進入亞馬遜?阿裏巴巴等超强網購中心及YouTube?照片墻(Instagram)等 SNS市場，努力頑大韓攻農食品出口海外市場的渠道? 年韓攻新鮮農産品出口業績創下了曆史新高?今年頑大新鮮農産品出口的計琬都有絞些？去年，韓攻的主要出口品目人參和泡菜分別麟現了2億美元和1億美元的出口額?而且，在草撻和葡萄的强勢出口帶動下，韓攻新鮮農産品的總出口額比前年增加8%創下了14億美元的記湳? 今年，我們仍將通過屠揮出口一郞化組織和出口協繇的作用，牽引各種品目的出口?目 2019

Q In 2019, the exports of Korean fresh produce has hit a record high. What are your plans for expanding fresh agricultural exports this year?

Last year, Korea’s representative export items, ginseng and kimchi, reached USD 200 million and USD 100 million, respectively. As strawberries and grapes led export growth, Korea’s total exports of fresh produce last year was USD 1.4 billion, up 8% compared to the previous year. This year, we will drive exports by items through the activation of export integration organization and export council. Now that pears and tomatoes have been added to existing five items including paprika, mushroom, strawberry, grape, and cut flowers, the total of seven items are selected to export by the export integration organization. The aT is preparing to carry out customized marketing for each country as well as by market entry stages, and implement quality control of fresh produce for export. We will continue to discover and nurture exclusive items for each export market.

taste and quality as well as traditional and modern, and visually beautiful. Thanks to these impression, the popularity is exploding in the Southeast Asian market, where a proportion of young population is very high. In fact, Korean strawberries have become one of the best-selling gifts for Valentine’s Day in Vietnam. Besides, Korean agricultural products is being regarded as a synonym for healthy nutrition in developed countries such as the U.S. and Europe, due to the boom in fermented foods and vegetarian diet for health and environmental issues. The aT will further manage and thoroughly prepare Korean agricultural exports so that overseas consumers can find the products with confidence. In addition, we will organize various events where you can experience K-Food and feel its attraction. We ask for continued interest and attention of overseas buyers and consumers.

前，出口一郞化組織已在彩椒?菉慶?草撻?葡萄和折花類等5憾出口品目基礎上又增加了梨和西紅枾，使農産品的出口品目達到了7種?此外，我們還將訣樓加强捲出口新鮮農産品的質量管理；針捲不同攻家及進入市場的不同階段進行憾性化營銷；訣樓屠掘和培育出口市場星級品目? 在多次參加海外博覽繇的過程中，舅認爲韓攻農食品在海外客商和消費者眼中的形象如何？舅希望捲他們說些什鹿？每次參加攻際博覽繇或韓攻食品展 (KFood Fair)等海外出口現場活動，都使我切身感受到韓攻食品(K-Food)?韓攻流行音樂(K-Pop)和韓攻美事(K-Beauty)等一樣已成爲韓流的核心內容之一?許多消費者都認爲韓攻農食品不僅安全?質優?味美，而且還具有傳統侮現代共存的視袈美感?借助這些良好形象，在年輕消費群郞比重高的東南亞市場，韓攻農食品的熱銷程度可以說是爆炸性的?在越南，韓攻産草撻已成爲情人節的熱門饑品?在美攻及斛洲等先進攻家，由于捲健康和環境的關注，屠酵食品和素食已成爲芎今的熱門話題，韓攻農食品也儼然成了健康食品的代名詞?韓攻農水産食品流通公社(aT)將進一步加强捲韓攻農食品的安全管理，爲海外消費者提供放心産品? 在此希望海外消費者給予更多的關愛和關注?

Q At fairs abroad, how do international buyers and consumers perceive Korean agricultural products? If you can say a word.

Whenever we visit overseas export sites such as international fairs, KFood Fair, or meet consumers, we often realize that K-Food has become the core content of the Korean Wave along with K-Pop and K-Beauty. In particular, there were many opinions that Korean agricultural products is not only reliable, but also excellent in

March 2020 17

Photo Story

◀ The special exhibitions

were provided with video materials containing various foods and market landscapes in Asia, drawing visitors’ attention.

▶ Foods from all Asian

countries were exhibited along with rice, the staple food of Koreans.

Asian Kitchen Exhibition in National Folk Museum The National Folk Museum of Korea, located inside of Gyeongbokgung, offers a glimpse of Korea’s representative folk cultural assets. It is good for a comprehensive understanding of Korean’s life culture as it holds more than 4 special exhibitions every year. As a result, more than 2 million people visit each year, making it a popular site for cultural education. Recently, the special exhibition called ‘Asian Kitchen Rice, Bread, Noodles’ is also helding to promote cultural diversity in Asia. Before the exhibition is closed on 16 March, <Korea Agrafood> has captured some scenes of the ‘Asian Kitchen Rice, Bread, Noodles’ along with the National Folk Museum on camera.

▲ In addition to the special exhibitions, a series of permanent

exhibitions are held throughout the year inviting big crowds of fascinated tourists. ▶ A swarm of tourists dressed in hanbok can be seen every so

often at the National Palace Museum in Gyeongbokgung. 18 Korea Agrafood

▲ As well as Korean traditional sauces, paste products from Asia were introduced. ▶ A child is enjoying a baking activity on a stove called Tandoor from Uzbekistan. ▼ In addition to the food, there was also a unique exhibition where kitchen utensils of

each country were displayed.

▶ The National Folk Museum of Korea, located in

Gyeongbokgung, one of the existing Royal Palaces of Korea, is famous for its ancient appearance. ▼ Souvenirs and Korean folklore items can be pur-

chased at museum shop.

March 2020 19

Into The Farm Geumgok Nonghyup Shishito Chili Export Agricultural Complex

Differentiated, High-Quality Shishito Chili Head to Japanese Market 差別化された高品質のシシトウ?日本市場へ輸出 he Geumgok Nonghyup Shishito chili Export Agricultural Complex(hereinafter simply agricultural cooperative) is exporting shishito chilis(peppers) to Japan where the inspection or examination on imported produce is notoriously thorough and rigid. So, passing the inspection is an indication of the world-class quality of the chilis. Since 2009 when the shishito chilis were first exported to the neighboring country, they have been served on the tables of Japanese consumers for over ten years. The agricultural cooperative is promoting the shishito chilis for sushi fritters, targeting a niche market in Japan. The shishito chilis have won the hearts of the local consumers there with their differentiated textures and taste.

Popularity in Japan for ten years The agricultural cooperative has been exporting shishito chilis to Japan since 2009. It imports shishito seeds of a Japanese cultivar of chilis from Japan, and distributes them to some local farmers in Geumgokmyeon in Jinju, Gyeongsangnam-do.

20 Korea Agrafood

The farmers cultivate the imported seeds to export them for sushi fritters back to Japan. Currently, three farms in Jinju are cultivating approximately 30 tons of the shishito chilis a year, and the agricultural cooperative is exporting the shishito chilis produced by the farms to Japan. Jung Yun-seoung, the CEO of the agricultural cooperative, said, “Shishito chilis are an export item targeting Japan and used as a food ingredient for fried food served along with sushi which is in high demand in Japan. The demand for the shishito chilis in Japan is at the highest level around December and the agricultural cooperative works harder to increase the production of the shishito chilis around that time.” The shishito chilis to be exported are supplied to Japanese buyers after their most suitable prices are determined once in a year through a discussion with the buyers. When the quality of the shishito chilis to be exported is higher, the demand also increases and the price increases accordingly. The shishito chilis that are 1cm or less in size are considered most marketable and the agricultural

金谷（クムゴク）農協輸出農團シシトウ作目班が輸出する唐辛子は嚴格な日本の輸入檢査を通過するほど?世界最高品質を誇る?2009年から日本へ輸出を始め?それ以後から現在まで10年間余り持續的に輸出を行うとともに?日本の消費者の胃袋を攷んでいる?日本の壽司の天ぷら用としてニッチ市場を攻略するとともに?すぐれた食感と差別化された味で繼續的に人氣を獲得している?

年間?日本市場で人氣

金谷農協シシトウ作目班は?2009年から日本へシシトウを輸出してきた?日本産の品種の「シシトウ」の種子を輸入し?晋州の金谷邑地域の農家が栽培し?日本の壽司の天ぷら用として輸出し?所得を上げている?現在は?晋州地域の3つの農家が年間 30トンのシシトウを栽培し?日本へ輸出している? 鄭允成(チョン·ユンソン)代表(CEO)は「シシトウは日本市場をタ―ゲットとして生産され?輸出される輸出商品だ?日本國內の需要も多く?壽司と同じく消費される天ぷら用の食材として使用される?日本國內で12月に最も需要が多く?この時期にタ― ゲットとして生産量を增やしている?」と述べた? 輸出用のシシトウは日本のバイヤ―と1 年に1回?適正價格を決定して納品するが? 品質がよければ日本でも需要が擴大し?價

March 2020 21

Into The Farm Geumgok Nonghyup Shishito Chili Export Agricultural Complex

CEO Jung Yun-seoung The products exported by the agricultural cooperative are popular among local consumers in Japan because only shishito chilis having a better texture and its desirable size consumers want are sorted out to be exported.

cooperative is thus exporting the shishito chilis that are not that large. The shishito chilis have recently been recognized for their quality, and importers are increasing their purchases. The agricultural cooperative is thoroughly managing their products to be exported to improve the quality further. As the quality and taste of the shishito chilis have gone viral among Japanese buyers, a growing number of inquiries about the shishito chilis are being received from the buyers who want to expand their imports. Compared to general ones, shishito chilis require more effort and skills for cultivation because they need to be grown in greenhouses where the temperature is kept at 20°or higher even at night. The member farms have honed the technical skills for the cultivation to produce higherquality shishito chilis. Thus, the farms were able to produce shishito

22 Korea Agrafood

chilis that are now recognized for their high quality. Further, the agricultural cooperative tried hard to produce reliable shishito chilis in terms of food safety while thoroughly controlling pesticide residues, and the shishito chilis are now recognized for their high safety as passing the notoriously rigid inspection on pesticide residues in Japan.

Education on thorough control for cultivation and pesticide residues The products exported by the agricultural cooperative are popular among local consumers in Japan because only shishito chilis having a better texture and its desirable size consumers want are sorted out to be exported. In Japan, the shishito chilis are rated as an excellent food ingredient for tempura served after sushi. The agricultural cooperative inspects and educates the member farms on

格も上がっていく?特に?輸出用のシシトウは大きさが1cm以下のとき?最も商品性があり?大きすぎない規格で輸出している?日本市場で最近?輸出商品が高品質と認められるとともに?輸入バイヤ―の購買量が增えており?徹底した商品管理で品質を向上させている? 日本の輸入バイヤ―に高品質とすぐれた味が口コミで廣まるとともに?最近では輸入量を擴大しようとする商談が繼續的に增加する傾向にある?一般の唐辛子に比べ? シシトウは夜間にハウスの溫度を20度以上に維持しなければならないなど?栽培が難しいが作目班員が栽培技術力を確保するとともに?日本市場で高級品として認められている?また?徹底した殘留農藥管理を通して?安全性を確保し嚴格なことで有名な日本の農藥殘留檢査に合格するなど?安全性も高く評價されている?

徹底した栽培管理と農藥殘留に關する敎育の實施

金谷農協シシトウ作目班が輸出する商品は?日本の消費者の人氣が高い?徹底した栽培管理により?食感もよく消費者が望む

pesticide residues, and there have been no complaints about pesticide residues over the last ten years. In particular, the member farms receive an education on pesticide residues that is professionally conducted by the Rural Development Administration(RDA) to enhance their expertise in the use of agricultural chemicals. In addition to such a required education, they also consult some professionals from an agricultural technology center nearby and the RDA. Through these various efforts, the member farms were able to greatly improve the quality of shishito chilis they produce, and the agricultural cooperative has recently been selected as the best export agricultural complex.

Expanding markets in Japan with top-quality chilis However, since Japan is a sole market for the chilis exported by the agricultural cooperative, the export of the shishito chilis may not be sta-

ble due to potential fluctuation in the yen and a political or economic change in the country. That’s why the agricultural cooperative is considering expanding the export to Southeast Asian countries in addition to Japan. Meanwhile, it is making efforts to produce more luxurious, high-end products to increase the export to Japan. What’s more, the agricultural cooperative sets a fixed price for a year through discussions with importers or buyers to stabilize the income of the farmers. It also builds Japanese buyers’ trust for the quality by always exporting high-quality shishito chilis to consolidate the foundation for the stable export of the shishito chilis. Considering the fact that the shishito chilis are supplied to the Japanese market only for sushi, the agricultural cooperative is planning to set an additional target by analyzing the Japanese market for sushi, and strengthen the promotion and marketing efforts by holding sampling events, for example.

サイズに合わせて規格化された商品のみ選別し?輸出するためだ?これにより?日本で壽司の後に食べる天ぷら用として使用する良質の食材として評價されている?この 10年間?輸出過程で農藥殘留問題が發生するなど大きなクレ―ムがただの一度もないほど?栽培農家の對象となる農藥の殘留檢査と關連敎育を徹底して實施している?特に?農村振興廳で專門的に實施する殘留農藥關連の敎育を受講し?農家の農藥使用に對する專門性をさらに高めている?栽培農家を對象に?殘留農藥敎育（義務）とコンサルティングを近隣の農業技術センタ―で受け?農村振興廳の專門家が直接コンサルティングをすることで?品質も大きく向上した?こうした多樣な栽培支援を受けた結果?最近では最優秀輸出農團に選ばれた?

最高級の品質で日本市場を擴大

シシトウを日本のみに輸出することは?円の爲替相場の變動?政治的·經濟的な與件の變化の面からみて?輸出市場が不安定なことは事實だ?このことから?日本以外に東南アジア地域への輸出も積極的に檢討している? 同時に?日本市場への輸出を擴大するための高級化戰略の推進にさらに拍車をかけている?輸入バイヤ―と年間を通して一定價格を決定して?輸出農家の所得の安定させている?常に高品質のシシトウを輸出し?日本のバイヤ―との間に品質に對する信賴を築き? 安定的な輸出基盤を構築した?日本の壽司市場にのみ供給するシシトウの特性を勘案し? 日本の壽司市場に對する分析を通して?追加的な標的市場を設定し?集中的なプロモ―ションと試食會などマ―ケティングについても强化する計畵だ?

Inquiries Geumgok Nonghyup Shishito Chili Export Agricultural Complex Tel +82-55-759-5060 Mobile +82-10-7686-1129 E-mail n8569063@nate.com

March 2020 23

Win-Win

Add Simplicity and Health to Korean Herbs(Namul)

更方便健康的韓攻野菜産品

orea has a variety of namul that can be eaten every season. There are numerous kinds of edible namul. Namul is a natural ingredient which adds a rich taste to rice, stew, and soup, stimulating one’s appetite. SEORAKSAN GREEN FOOD, an agricultural corporation, is drawing attention with freeze-dried various namul by developing products that can be easily eaten as soup, stew, or side dishes at home. Let us introduce SEORAKSAN GREEN FOOD, which has been selected by consumers in 10 countries including the U.S., Vietnam, Taiwan, and not to mention Korea.

24 Korea Agrafood

韓攻每憾季節都有各種野菜，其種類枚不勝擧?野菜不僅能侮米飯?沓菜?湯等搭配增加菜品的風味，而且簡單拌一拌就繇成爲一道美味小菜?由農業企業法人雪岳山綠色食品(SEORAKSAN GREEN FOOD)開屠的各種凍干野菜産品，只需用水泡一下便能在家裏方便地制作湯?沓菜?小菜等料理?由此，這些産品也開始廣泛受到消費者的關注?本期內容就爲舅介紹得到韓攻消費者及美攻?越南?臺膿等十憾攻家和地袴消費者選楊的雪岳山綠色食品?

可用于各種料理的凍干野菜

雪岳山綠色食品公司利用野菜凍干加工的方法，生産可在家裏方便制作各種料理的産品?家裏吃野菜一般都要格過收拾及按煮等繁磨的過程?

Freeze-dried namul for a wide range of dishes SEORAKSAN GREEN FOOD produces freezedried namul that can be easily used for cooking at home. It is true that it becomes quite a burden to trim and boil to cook namul at home. Accordingly, SEORAKSAN GREEN FOOD has chosen the freeze drying method to reduce the inconvenience of the cooking process while maintaining the nutritional content of namul. Such technique requires

爲了潁決這種烹斐過程中的麻煩，雪岳山綠色食品採用了可保留野菜營養成分的凍干加工方式?格過這種方式加工的産品，不需要以往洗菜? 煮菜等繁磨的過程，只需用水泡30 秒葉可?用水泡好的野菜，可用于烹斐米飯?炒菜?醬湯等韓攻傳統料理?而且還可以芎撒在披薩餠上的蔬菜用，所以也適合用作東西方融合菜肴的烹斐材料? 雪岳山綠色食品的主要産品有山車菜醬湯?干蘿卜纓醬湯?干白菜潁酒湯等?除此之外還有各種野菜?菉慶和葯材類産品上市，消 March 2020 25

Win-Win

soaking namul in water only for 30 seconds without the hassle of usual way of boiling and washing of namul, which is revived as necessary element for traditional Korean dishes such as rice, stir-fried, and doenjangguk. On a side note, it can be used as a topping for pizza, making it an ideal cooking ingredient for Western fusion foods. The typical products are gondre doenjangguk, dried radish leaf doenjangguk, and ugeoji doenjangguk. In addition to various namul, mushrooms and medicinal herbs are also available, so you can simply come up with any delicious dishes for home cooking. The raw materials of the product are initially purchased from Yangyang in Gangwon-do, and the shortages are purchased from neighboring farmers in proximity. All raw materials are 100% produced in Korea from the unpolluted parts of region. Ham Seung-woo, the President of SEORAKSAN GREEN FOOD said, “The keyword ‘health’ has been added on top of convenience to consumers’ tendency of purchasing instant foods. We are confident that our products are simple and consider the health of consumers.”

Not only at home, but world widely accepted The President Ham Seung-woo put endless effort into pro-

費者可在家裏方便地吃到各種産品?産品的原材料優先購買産于江原道襄陽地袴的野菜，不足的部分則從附近地袴的農戶手中購買? 産品的原材料都是産自純淨地袴的100純韓攻産原料? 雪岳山綠色食品董事長(President)咸承佑說道，“消費者購買方便食品的趨勢從追求方便屠展到了追求健康這一關鍵詞?我們蜈自信，因爲我們的産品不僅方便而且還考慮到了消費者的健康”?

不僅在韓攻，在海外也得到認可

産品上市之初，咸承佑董事長在産品的宣傳上付出了許多努力?盡管捲産品蜈有信心，但如果消費者不了潁産品最終也繇導致失敗?在韓攻，家庭購物搗了大忙?通過家庭購物捲産品進行一年左右積極宣傳的同時，還組織了在陸郞驗團活動及參加博覽繇等活動?結果，在消費者中産生了良好的反響，目前産品已進入韓攻的著名大型流通企業樂天瑪特和易買得? 這種反響還頑散到了海外?外界是通過海外客商及出口洽談繇等途徑了潁産品的，而最先接受産品的是美攻?在美攻居住的韓攻僑胞市場是目前的主要出口市場?除此之外，産品的出口攻已增加到加拿大?越南?臺膿?香港?英攻等十憾攻家和地袴? 韓攻農水産食品流通公社(aT)商品化項目捲産品的宣傳起到了蜈大的搗助?從産品的包裝到海外市場測試及消費者品嘗繇等都是作爲這憾項目的環節來進行的?邀請海外客商等各種宣傳活動也得到了這憾項目的支援?總之，在初期讓消費者了潁産品的層面上有了相芎大的搗助?

SEORAKSAN GREEN FOOD has managed to penetrate major retailers in Korea such as Lotte Mart and E-Mart, which shows the consumers are responding well to the product.

26 Korea Agrafood

moting at the beginning of the product launch. As we are all aware that products not be noticed by consumers will eventually lead to failure regardless of how brilliant the items are. TV home shopping has particularly been a big help in Korea. In addition to focusing on promoting products through home shopping for about a year, the company also recruited online experience groups and participated in fairs. As a result, the company has managed to penetrate major retailers in Korea such as Lotte Mart and E-Mart, which shows the consumers are responding well to the product. Such inclination also continued abroad. While the company began to publicize its products through export consultations and overseas buyers, SEORAKSAN GREEN FOOD was first approached by the United States. At present, the key target audience still remains to be Korean residents in the United States. Yet export countries have increased to 10 countries such as Canada, Vietnam, Taiwan, Hong Kong, and the United Kingdom. The promotion was largely supported by the commercialization business of Korea Agro-Fisheries & Food Trade Corporation(aT). As a part of this project, SEORAKSAN GREEN FOOD could test and analyze the product packaging and overseas markets, and could hold tasting events along with a series of promotion activities such as inviting overseas buyers. In the early days, informing consumers about the product was all possible thanks to the aT.

Diversifying product for customer satisfaction SEORAKSAN GREEN FOOD produces a range of products through freeze-drying method. The goal is to branch out the products to markets where locals can easily find outside of the Korean community in the overseas. For example, to develop a representative Korean food into a product which can be eaten with instant rice and namul included in bibimbap, or to produce a block form of samgyetang from the existing soup-filled pouches. This is in line with the consumption trend of finding a simple yet healthy diet. Furthermore, the company is preparing to generate products that consumers want from each country. Ham Seung-woo said, “We plan to broaden our products to provide convenience and health to consumers. I’ll bet on the high quality products that I’m most confident with.”

President Ham Seung-woo SEORAKSAN GREEN FOOD’s goal is to branch out the products to markets where locals can easily find outside of the Korean community in the overseas.

麟現産品多樣化讓消費者滿意

雪岳山綠色食品正計琬利用凍干加工方式生産更多種産品?他們計琬通過産品的多樣化，擺脫目前以韓人社繇爲主要出口市場的局面，將消費群郞頑大到芎地的所有消費者?比如，將用于韓食典型品目之一拌飯中的野菜開屠成侮方便米飯搭配的産品及將以往袋包裝式參鷄湯産品開屠成塊狀産品等? 這也是爲了滿足消費者追求簡單方便及健康食品消費需求的擧措?他們還計琬根据不同攻家消費者的不同需求進行産品的開屠和生産? 咸承佑董事長說道，“人們都認爲方便食品只不過是用來簡單潁決一頓飯的産品，而我們計琬用旣方便又健康的産品麟現産品的多樣化?盡管這需要蜈長時間和努力，但我們繇拿出最自信的優質産品決一勝負”?

Inquiries SEORAKSAN GREEN FOOD Agricultural Corporation Tel +82-33-672-8787 E-mail osaeg@chol.com Website www.sgreenfood.co.kr

March 2020 27

Well-being Food

Non-hardened Tteok, at Agricultural Cooperate Body Yehyang Co., Ltd.

霙上幸福米桀，農業公司法人股略有限公司藝鄕 28 Korea Agrafood

Yehyang’s products are sold at major stores such as E-Mart, Naver Store, and home shopping channels in Korea.

ade by kneading rice, the key point of tteok(rice cake) is the chewy texture. The taste of various crumbs is also important, but the basic chewiness should be backed up to be recognized as tteok. This is why freshly cooked tteok, spewing steams in mills are considered delicious and preferred. Lately, a company has attracted attention by exporting ‘Nonhardened tteok’ maintaining the fresh chewy texture, which don’t get hardened even time goes by. Agricultural cooperate body Yehyang Co., Ltd. is the one. Yehyang is developing a ‘Non-hardened tteok’ product with the patent technology of Rural Development Administration(RDA) and is entering the world based on its popularity in Korea.

Same chewy texture, better for convenience

There are four types of tteok sold at Yehyang, located in Hoengseong, Gangwon-do. They are ‘One-Bite Choco rice cake’, ‘One-Bite Swirling tteok’, ‘Ramie leaf filling bar rice cake’ and ‘Ramie leaf filling jeolpyeon’. All of these products are sold at major stores such as E-Mart, Naver Store, and home shopping channels in Korea, which have been well admired by Korean consumers. This is because while the texture stays soft over time, it also remains chewy. When it’s stored frozen, the commercial value is maintained for a year, meaning that you can feel and enjoy the fresh taste again once it’s put at room temperature for about 20-30 minutes. It can be used as a convenient substitute for a meal, so word of mouth is spreading among housewives. Certainly, the taste is also excellent

用米肆出好年桀的核心在于口感要柔軟勁道?雖說搭配各種豆面也蜈重要，但最基本的還是米桀自身的口感?也正因爲如此，人們都喜歡在磨坊等處剛做出來的年桀?近來，有一家因出口可長時間保持勁道口感的 “不繇變硬的米桀”而備受關注的企業，這就是農業公司法人股略有限公司藝鄕 (Agricultural cooperate body Ye-

?藝鄕利用農村振興廳專利技術開屠出“不繇變硬的米桀”，幷借助在攻內的銷魔勢頭開始走向世界市場? hyang Co., Ltd.)

勁道的口感依鼓，食用更方便

位于江原道橫城的藝鄕公司生産銷魔的米桀産品共有四大類，央們分別是“巧克力桀(One-Bite Choco ricecake)”?“幸福滿溢的一口云桀(One-Bite Swirling Tteok)”?“苧麻葉帶閻穡桀(Ramie leaf filling Bar rice cake)” 和“苧麻葉帶閻切桀(Ramie leaf filling jeolpyeon)”? 這些産品在韓攻的大型商場易買得?Naver Store及電視購物等都有銷魔，而且因其産品具有持久保持柔軟勁道口感的優点，蜈受 March 2020 29

Well-being Food

as the fillings and crumbs used for tteok are all produced from Yehyang, enhancing the existing taste. Thanks to this, in 2018, the company took the honor of being selected as an excellent product in the dessert category at the ‘Seoul Food 2018’ held by KOTRA. In addition, it has been designated as a promising export item of future by Korea Agro-Fisheries & Food Trade Corporation(aT). Shin Woo-suk, the CEO of Yehyang said, “We hear positive comments from customers that our product is good to feed the children as a meal before going to work, or serves as a great energy source during outdoor activities such as mountain climbing and such.”

A result created by sweats and efforts of RDA and Yehyang Yehyang was able to produce their signature product thanks to the patented technology of RDA, whose research team developed the method of making Non-hardened tteok.

30 Korea Agrafood

Accidentally, Yehyang saw the recipe and has succeeded in transferring the technology and eventually commercializing the product. However, the process of commercialization didn’t go smooth from the beginning. The company received a ‘punching’ technique that filled the air bubbles in tteok with fine powder to keep moisture out, but they had to find the best combination of raw materials and environmental conditions. Five years have passed in the process, and five tons of rice have been consumed. Today, it is sold in hypermarkets and online stores, but it wouldn’t have been possible without Yehyang’s hard work and dedication to reach the goal. The CEO Shin Woo-suk said, “Technology transfer seems very simple in terms of words. However, it’s not as easy as it sounds when it comes to applying due to the different use of raw materials, temperature, humidity and many more. As a result, we have had countless failures,

韓攻消費者的靑器?産品在冷凍狀態下可保存一年，幷在室溫下只需放置20-30分鍾，便可恢復如初般柔軟勁道的口感?由于這些産品還可用于簡單的代用餐，所以也開始在越來越多的主婦芎中傳開? 産品的味道也蜈出色?産品所用的閻及豆面也都是味道純正的藝鄕自産産品，味道純正?由此，産品還在大韓貿易投資振興公社 (KOTRA)擧辦的“2018年韓攻首爾攻際食品展(Seoul Food 2018)”上榮獲甛点領域優質産品等榮譽?而且，還被韓攻農水産食品流通公社(aT)指定爲未來出口前景品目? 申佑瞞藝鄕代憐說道，“關于産品有許多評語，大部分都說到，上班前孩子吃飯的問題潁決了，登山時帶上蜈方便，蜈好吃，到絞都能拿得出手等等”?

農村振興廳和藝鄕共同努力獲碩果

藝鄕能誥開屠出這種不繇變硬的米桀産品得益于農村振興廳的專利技術?在一憾偶然的机繇他們看到由農村振興廳硏屠團隊開屠的不繇變硬的米桀制作方法，幷通過技術轉讓成功麟現了産品化? 但是，産品化過程幷非從一開始就一帆風順?雖然轉讓的技術中有利用細宮的粉塡堵年桀生成槐泡的“食孔”技術，但還需潁決如何根据原料和環境穡件胥到最佳配比的問

and there were a few moments when we wanted to give up badly as we were lack of capital. But in the end, Yehyang was successful in developing the product so we could come up with our tteok which doesn’t go dry or hardened without any additives.” In fact, when Yehyang commissioned the Korea Food Information Institute for a comprehensive acceptability test of the product, the quality maintained for one year in the frozen state, and the general bacteria and E. coli were not detected.

Export to the United States, towards the world Currently, the only exporting country is to the United States. As the awareness of the product is not high yet, the exports remain fairly small. However, buyers who have purchased once have a higher repurchase rate by re-ordering the item, so the exports continue to increase. In addition to the Korean residents in the United States, the locals who have tasted the product left a positive comment describing it

as ‘ice jelly’. Consequently, Yehyang plans to enter H-mart and convenience stores as well. In recent years, Canada is likely to be the next exporting partner as Canadian buyers have made inquiries after seeing the products displayed in the U.S. Not to mention, Hong Kong, China, and Japan buyers are also requesting samples. This year, Yehyang will also launch new products such as ‘Choux cream tteok’ in line with overseas consumer preferences. As the red bean paste can be bizarre concept to other countries, a new flavor is under development process to consider the taste of foreign consumers. The company also plans to launch existing products into smaller package in line with the growing number of single households worldwide. The CEO Shin said, “Our products stay soft and chewy retaining the texture. Like the company slogan ‘Haengboki tteokhani(happiness is the tteok)’, we will continue to make products that will satisfy everyone.”

Yehyang took the honor of being selected as an excellent product in the dessert category at the ‘Seoul Food 2018’ held by KOTRA. In addition, it has been designated as a promising export item of future by Korea Agro-Fisheries & Food Trade Corporation(aT).

題?這憾過程耗去了5年時間，所消耗掉的大米也達到了5菫之多?現在，在大型商場和網購商場銷魔的這些不繇變硬的米桀産品，都是他們格過多年堅持不懈的努力所獲得的碩果? 申佑瞞藝鄕代憐說道，“技術轉讓說起來看似蜈簡單，但根据每種産品所用的原料? 溫度及陵度等穡件的不同，直接利用幷不是一件容易的事情?期間，格曆過无瑠次的失敗，再加資金的短缺也曾想到過放棄，但最終我們還是成功開屠出了不含任何添加芟且不繇變硬的安全米桀産品”? 從藝鄕委托韓攻食品信息院捲産品進行綜合驗收的結果看，在冷凍狀態下産品可保質一年，産品未屠現一般細菌及大腸杆菌?

以美攻爲首出口全世界

目前，藝鄕已捲美攻出口産品?由于現在産品在海外的知名度還不高所以出口額也不多?但客商的回頭率蜈高且出口額在持樓增長?而且，不僅是韓裔消費者，芎地消費者也給出了産品像“領果凍”一樣的好評，由此公司也計琬進入H超市及便利店等進行銷魔?最近，又有加拿大客商通過看到在美攻上架的商品提出委托進口意向等使産品出口可能性在增加?除此之外，中攻?日本等攻客和地袴的客商也紛紛提出要求提供樣品，出口前景十分樂觀? 今年，還將推出適合海外消費者口味的 “球油泡芙米桀”等新産品?這是考慮到海外消費者不習慣小豆閻等口味推出的産品?而且，還根据單身家庭全球性增加的趨勢，正籌琬將現有産品進行小包裝后上市的方式? 申佑瞞藝鄕代憐說道，“我們的産品能持久保持柔軟不硬的口感，所以我們有信心像公司口獄‘霙上幸福米桀’一樣制作出讓所有消費者滿意的産品”? Inquiries Agricultural cooperate body Yehyang Co., Ltd. Tel +82-33-342-0700 E-mail ss0205@hanmail.net Website www.hannibe.com

March 2020 31

K-Food Recipe

32 Korea Agrafood

ak-galbi(spicy stir-fried chicken) is a dish all can enjoy. This is what makes the dish more charming. The dish is served on a big round iron plate on which chicken and an assortment of vegetables are all ready to be cooked over heat. And all you have to do is move your chopsticks faster to enjoy a perfect combination of soft meat, crispy vegetables, and sweet and spicy sauce. All ingredients including chicken and vegetables are cooked as a whole on the one iron plate with the least nutritional loss. In addition to the ingredients, you can add what you want to add according to your taste. You can add ramyeon(instant noodles), jjolmyeon(spicy chewy noodles), and udon noodles, and other ingredients such as tteok(rice cake) and cheese. When you almost finish dak-galbi, you can also enjoy bokkeum-bap(fried rice) to boot. It is made over the iron plate with the remaining sauce and rice.

世界の人?の胃袋を攷んだ韓國のダッカルビダッカルビの最大の魅力は?老若男女問わず樂しめるという点だ?円形の鐵板に味付けした鷄肉といろいろな野菜をたっぷりのせて炒めれば?柔らかな肉質と甘辛いたれの味?ここにシャキシャキした野菜が食欲をそそる味が加わり?箸が止まらなくなる?特に?肉のみ食べるのではなく?1 枚の鐵板で肉と野菜が一緖に調理されるため?榮養も滿点の料理だ?お好みでラ―メンやチョルミョン?うどんのほかにも餠やサツマイモ?チ―ズなども入れて食べることもでき?好みに合わせてアレンジして食べるという樂しみがある?そして?ダッカルビをほぼすべて食べた鐵板にヤンニョムを加えて作った炒飯は言葉では表現できないほど美味しい?

Chuncheon Dak-galbi, A Byword for Dak-galbi Chuncheon in Gangwon-do is considered by many the home of dak-galbi. There are famous alleys in Chuncheon that serve this signature dish, and one of them is Myeong-dong Dak-galbi Alley. This renowned alley has 50 years of history, and is lined with dozens of dak-galbi restaurants. What’s more, Chuncheon holds a dak-galbi festival every summer. This year, the festival is scheduled to be held from May 19 to 24. So you can enjoy dak-galbi at reduced prices, and various attractions there to boot.

ダッカルビの代名詞「春川ダッカルビ」

江原道の春川市はダッカルビの本場といっても過言ではない場所だ?春川ではダッカルビ通りが何か所あるが?最も代表的な場所が明洞ダッカルビ通りだ?50年余りの歷史をとどめる明洞ダッカルビ通りではダッカルビ專門店の數十店が列をなして集まっている?また?春川では每年夏にダッカルビ祭りが開催されているが?今年は5月19日から24日まで6日間開催される予定だ?時間を合わせて訪れると?樣?なイベントとともにダッカルビを手ごろな價格で味わうことができる?

March 2020 33

K-Food Recipe

Dak-galbi Recipe

Cut drumstick into 5cm pieces.

鷄モモ肉を5大と?大きめに切る?

Make sauce by mixing gochujang and other ingredients.

コチュジャンに殘りの材料を混ぜてヤンニョムジャン（たれ）を作る?

Main Ingredients(Four Servings) 480g chicken(drumstick), 120g rice cake stick, 90g sweet potato, 4 cabbage leaves, 60g carrot, 12 cloves of garlic(60g), 3/4 onions(150g), 1 green onion, 3 tbsp cooking oil, 4 tbsp gochujang, 2 tbsp gochugaru, 1 tbsp curry powder, 2 tbsp ganjang

：鷄モモ肉480?トッポギ用の餠120g?サツマイモ90?キャベツ4枚?人參 ?ニンニク片 ?玉ネギ3/4個(150)?大ネギ1本?食用油大さじ3杯?コチュジャン大さじ杯?粉唐辛子大さじ杯?カレ―粉大さじ1杯?醬油大さじ2杯

Main Ingredients 60g 12 (60) 4 2

Cut sweet potato and carrot 5cm long and 1cm wide.

Cut cabbage leaves and onions 1cm thick.

サツマイモと人參は長さ5?幅1に切る?

キャベツと玉ねぎはきれいに洗って?1cmの太大ネギとトッポギの餠は5の長さに切る? さに切る?

Put some drops of cooking oil into a hot pan, and stir-fry the mixture of the drumstick and the sauce with an addition of the vegetables over medium heat while stirring them not to be burnt.

熱したフライパンに食用油を引いて?中火で味付けした鷄モモ肉と野菜を入れて焦げないように?混ぜながら炒める?

34 Korea Agrafood

When the chicken meat is done, put it in a bowl or a plate to serve.

鷄モモ肉に完全に火が通れば?器に盛りつける?

Cut green onion and rice cake stick 5cm long.

Mix the drumstick with the sauce.

切っておいたモモ肉をヤンニョムジャンと混ぜ合わせる?

Tips After finishing dak-galbi, you can enjoy bokkeum-bap by mixing minced vegetables and rice with the leftover and stir-frying the mixture with an addition of gimgaru(dried seaweed flakes) and sesame oil. The taste of bokkeum-bap is second to none.

殘ったダッカルビにキムチと色?な野菜をすべて入れ?刻みのり?ごま油などでタレを作り? それにご飯を加えて炒め?炒飯を作っても美味しい?

Makguksu, A Best Buddy of Dak-galbi

ダッカルビの相棒?マッククス Makguksu(buckwheat noodles) is another signature food of Chuncheon, together with dak-galbi. The dish is named after its simple cooking process without using other ingredients, and it is indicated in the start letter ‘mak’ which means in English ‘just,’ ‘simply,’ or ‘randomly.’ Makguksu is made by putting buckwheat noodles into cold chicken broth. It is a cold dish that can cool off the heat in the summer. It can also add a refreshing and clean taste when it is eaten along with spicy dak-galbi. What’s more, it is quite digestible because its main ingredient, buckwheat, is free of gluten, and can thus be a wonderful dish for those who are reluctant to have flourbased foods due to their poor digestive systems.

マッククスはダッカルビとともに?春川を代表する料理だ?複雜な調理過程と材料なしで簡單に食べられるという意味で?マッククスという名前が付けられたと傳えられている?マッククスは鷄肉のス―プにソバを入れたもので?暑い夏にさっぱりと食べられる料理として擧げられている?特に?辛いダッカルビとともにマッククスを食べれば? すっきりさっぱりした氣分になる?マッククスの主材料のソバにはグルテンがほとんどないため?小麥粉の料理を避ける外國人にも負擔なく食べることができる? March 2020 35

Hansik Shown on Media

View the show Watch again how to make Chapaguri https://www.youtube.com/watch?v=DEWi7n8jo04&f eature=emb_logo

Chapaguri & Chungmu-gimbap, Protagonists of Food Craze Brought by Oscar-winning Parasite arasite, a Korean movie, won the four Oscars at the 92nd Academy Awards. It was the recipient of the great awards again after receiving the Golden Palm, or Palm d’Or, at the Cannes Film Festival. As it won Best Picture at the awards for the first time in history as a nonEnglish language film, the movie has now become a global sensation. The Washington Post, a famous US daily, even mentioned that there is a Parasite phenomenon and urged readers to check out the movie themselves if they didn’t watch it yet. Amidst all the acclamations for the movie,

36 Korea Agrafood

chapaguri(originally translated as ‘Ramdon’ in the film) which features in the film, and Chungmu-gimbap which is said to be a favorite food of Director Bong Joon-ho are also receiving worldwide attention. Chapaguri, in particular, has emerged as a hot K-food item and the recipe is introduced in 11 languages. <Korea Agrafood> introduces Chapaguri which has become the hottest Korean food due to the sensational popularity of Parasite, and Chungmugimbap loved by the director of the great film.

Boundless and Brilliant Changes of Korean Ramyeon Chapaguri which is introduced as

to its sweet and slightly salty taste. It is

Ramdon in the film Parasite is a fusion

made by boiling the noodles and throw-

version of Korean ramyeon made by

ing away the water in it, and then mixing

mixing Chapaghetti and Neoguri. The

the noodles with soup powder of Cha-

translated name Ramdon is for those

paghetti and Neoguri. If you like the

non-Koreans who are unfamiliar with the

sweet taste more, it is good to add soup

name Chapaguri and helps them under-

powder of Chapaghetti more, and soup

stand it is a kind of a compound word of

powder of Neoguri less.

ramyeon and udon. Although udon is

In Korea, fusion versions of ramyeon

not actually added to make chapaguri,

such as chapaguri are popular. Buldak-

Ramdon was assumed to be coined

Chapaghetti is one representing exam-

based on the fact that the main ingredi-

ple. It is made by mixing Buldak

ent Neoguri is sort of a semi-udon with

Bokkeummyeon which is famous for its

relatively thick noodles and has thus a

delicious yet spicy taste, with Chapa-

smack of udon.

ghetti. It offers sweet and spicy tastes all

It is very simple to make Chapaguri

at once and is gaining as much populari-

which has been enjoying popularity due

ty as chapaguri in Korea.

Addition Info

Chapaguri, A Whole, Complete Dish As the world is swept by a craze for Parasite, chapaguri is attracting a great deal of attention from many around the world. In Japan, the movie was ranked fifth at the Japanese box office and amazed the Japanese audience. And, there came a restaurant in Shibuya in Tokyo that added, to its menu, a Parasite Set as a collaboration entry to be served for a limited period of time. Boosted by such huge popularity, Nongshim, a Korean food maker producing Chapaghetti and Neoguri, is planning to introduce a new product, cup Chapaguri. So, you can soon buy it in some supermarkets such as Wal-Mart and Costco.

March 2020 37

Hansik Shown on Media

Chungmu-gimbap Wins the Heart of the World-Renowned Director

Chungmu-gimbap is also receiving a lot of attention as

in a type of kebab with gimbap and side dishes skewered,

Bong Joon-ho, the director of Parasite, mentioned that he

instead of a lunch box as found the present time. The tooth-

would want to eat this food on his way back home. The

picks may be the relics of the skewers. The name of chung-

food excited a great deal of curiosity and interest when the

mu-gimbap came from the old name, â€œChungmu,â€? of

director who has now become a worldwide master was

Tongyeong in Gyeongsangnam-do. After it won a nation-

humble enough to mention a somewhat simple hope. The

wide fame, it is called by various names like halmae-gimbap

food is already popular among Koreans, and there are even

and kkochi-gimbap, for example.

some fans for its addictive spicy and salty taste. It is a simplified version of Korean general gimbap(cooked rice and other ingredients that are rolled in dried seaweed sheets)

Tip

without any other fillings but rice. It is finger-thick and served with kkadugi(diced radish kimchi) and ojingeo-muchim(spicy squid salad). The funny thing about the food is it can be eaten with long toothpicks instead of chopsticks. The food was originally sold as an on-board food in a coastal liner passing through a Tongyeong port located in Gyeongsangnam-do in the past. Back then, it was provided

38 Korea Agrafood

Chungmu-gimbap in Myeongdong Chungmu-gimbap has got so popular in Myeongdong in Seoul and has now become one of the foods that represent the downtown area. On the street, you can enjoy various types of chungmu-gimbap including one with fish cake in and one with baby octopus and mussel added.

Enjoy Chapaguri Outside Korea

Chapaghetti

Neoguri

Chapaghetti is a representing instant jjajangmyeon

Neoguri is one of the best-selling products of

product that dominates more than 90% of the re-

Nongshim along with Chapaghetti. It was devel-

lated market in Korea. The instant food is produced

oped from an idea of combining ramyeon with

by Nongshim, a big Korean food company, and

udon, and offers a rich yet refreshing taste of broth

has been on the market for more than 30 years.

with an addition of dried kelp. Its plump noodles

The commercial featuring the advertising phrase,

are the major feature of the ramyeon product. The

“I’m a Chapaghetti cook on Sundays,” made a

noodles of Neoguri are as thick as those of

great hit, and there was a fad among Koreans hav-

Chapaghetti, and the two products are thus all the

ing Chapaghetti at lunchtime on Sundays. A bag of

more well-matched. Such outstanding character-

Chapaghetti includes jjajang sauce powder, dried

istics of Neoguri have contributed to a whopping

ingredients, and oil sauce containing olive oil. A

annual sales profit of about 120 billion won, mak-

noteworthy feature of the product is its noodles

ing the product a cash cow of Nongshim. The

thicker than those of general type ramyeon. It can

ramyeon has a loyal fanbase which is now grow-

be cooked only in five minutes.

ing further thanks to the hit movie.

Tel +82-2-820-7114 http://www.nongshim.com

March 2020 39

Monthly People

Moon Soo-ho CEO of Sugok Dugchon Farming Association Corporation

Exploring the Export of Honey Strawberry Cherished by the World Moon Soo-ho, the CEO of Sugok Dugchon Farming

low commodity value of strawberries. The business can only

Association Corporation located in Jinju, Gyeongsangnam-

be resumed once the problem is completely improved and

do, has pioneered the market in Southeast Asia since the

accepted again as an export quality. With this effort, exports

first export of strawberry maehyang varieties to Japan in

to Southeast Asia have been steadily expanding as high-

2002. The Corporation is known for its strict quality control,

quality honey strawberries have captured the taste buds of

such as immediate withdrawal of exporting from farms with

the global citizens.

40 Korea Agrafood

What is the know-how of producing the worldâ€™s best honey strawberry?

The average weight of exported maehyang varieties is about 15g, which is a bit small. The fruit color turns from scarlet to deep red once itâ€™s ripe, and the sweet fragrance is outstanding. The sugar content is around 11 to 12 brix and excellent quality of strawberries is cultivated with thorough nutrition management. The export-strawberry farmers carry out pesticide inspection to ensure safety before shipping. In strawberry production, the Corporation has strengthened the shipment management by focusing on maintaining the safety standards required by importing countries. The strawberries with unknown reliability are not allowed to be exported, those detected during the screening process. In particular, as the exporters are provided with individual ID, the producer is traced right away once any defect is found from the fruit, whose export activity is stopped until the problem is fixed. What are the characteristics of the exported strawberries?

The strawberries we produce are well-liked around the world that they are recognized as exported strawberries. Recently, the production base has been expanded, and the total cultivation area is 22 ha. The annual output of 500 tons of strawberries is exported, accounting for about 11% of domestic exported strawberries. Especially, maehyang varieties are popular with international buyers due to its exceptional taste, fragrance and texture. Compared to other varieties, while it requires a

delicate cultivation method, the produced volume remains small yet the sugar content is high. Since its first export of USD 150,000 in maehyang varieties to Japan in 2002, exports have expanded throughout Southeast Asia in 2017. In the recent years, it has exported to Russia, the United States, and Dubai. Although Japanâ€™s first export volume was only 150 million KRW, it has become the most popular item among buyers, including 3.5 billion KRW in 2016 and 4.2 billion KRW in 2018. What is your strategy for expanding exports?

Hong Kong has a large export volume of 45% of strawberries produced in Korea, but the pesticide residue standard is strict. Although available pesticides are limited, exports are steadily increasing through meticulous safety management and ongoing repeated training. In addition, overseas consumers are also changing their size preference for strawberries from large to small. As the purchase demand of importing countries continues to increase, we plan to expand exports by escalating production volume. In order to improve the commodity value for export expansion, we operate our own agricultural safety management team. On top of this, all export farmers are getting ready to computerize their strawberry farming record to systematically manage the production further. In the long term, we visualize expanding exports to USD 10 million per year by diversifying export markets.

Tel +82-55-758-3781 Cell Phone +82-10-3551-2617 E-mail msh2617@hanmail.net

March 2020 41

K-Tour

Everything about Kimchi at a glance

Museum Kimchikan Kimchi, which accompanies almost every daily meal served in Korea, is approaching everyday life of global population. Last year, the exports amounted to USD 105 million, reaching a staggering 65% of year-on-year growth recorded ex-

value as a health food with scientifically proven efficacy along with K-wave. Indeed, kimchi has drawn considerable attention from world’s renowned media to introduce the effectiveness of the very fermented cabbage. The <Korea Agrafood>

clusively in the United States. Exports are increasing as more

presents the world’s first kimchi museum called ‘Museum

and more products are distributed by SMEs and big corpora-

Kimchikan’ and some interesting facts about kimchi, which is el-

tions. This is due to the fact that kimchi is now recognized of its

evating its status as a well-being food.

42 Korea Agrafood

Museum Kimchikan Reservations & Inquiries 82-2-6002-6456 Address 35-4, Insadong-gil, Jongno-gu, Seoul

useum Kimchikan was opened in 1986 to promote Korean food and customs, such as kimchi and kim-

jang culture. Located on the 4th to 6th floors of Maru building in Insadong, Seoul, you will find ‘Kimchi Madang’ stretched

out upon the entrance. There is a gigantic screen(7.3m x 4.1m) displaying a basic introduction of kimchi, which allows visitors to grasp some idea before beginning their journey to the exhibition. The full-fledged exposition starts from ‘Kimchi Sarangbang’, set against the backdrop of an old kitchen. From the woodburning stove to the cauldron, the kitchen also displays several crocks used to make kimchi fillings with grinded garlic and ginger. Moreover, ‘the scientist’s room’ beside the kitchen runs with the theme of a scientist’s laboratory offering a unique experience by looking at lactic acid bacteria contained in kimchi under a microscope. A representative activity of Museum Kimchikan is kimchi-making at ‘Kimjang Maru’. It is popular as you can produce traditional kimchi with fillings mixed with various seasonings, as well as baekkimchi and tongbaechukimchi. For a comprehensive understanding of kimchi culture of Korea, there is a dedicated space to peek at kimjang culture which has made UN-

Tip

Check out the schedule of the activities and the cost!

ESCO’s list of Intangible Cultural Heritage. Baekkimchi : Every Wednesday & Thursday 14:20~15:00. 20,000 KRW Daily Kimchi : Every Tuesday, Saturday and Sundays 14:00~15:00. 6,000 KRW Kimchi Workshop(Eco-bag craft) : Mondays and Holidays Excepted. 6,000 KRW

March 2020 43

K-Tour

Kimchi as top health food on the planet Kimchi is one of the foods with excellent health improvement thanks to a substantial amount of beneficial lactic acid bacteria. Just by consuming kimchi, the pH of colon naturally gets low, resulting in clean intestines and preventing constipation. Additionally, the effect of preventing obesity, lowering blood pressure and inhibiting aging can be also expected, all because of the rich quantity of lactic acid bacteria in kimchi. According to a recent study, when E. coli is added to kimchi fermented for 5 to 6 days, it was wiped out within 20 to 30 minutes, proving that the fermented cabbage is highly effective in removing harmful bacteria as well. As the health functional effect of kimchi has been verified, it is getting the spotlight around the globe. In fact, the <Health> of USA and the UK’s <The Guardian> are paying exceptional attention to the nutritional value of kimchi, and have selected it as the world’s top five health foods. With a tremendously long history of 1500 years of maintaining Koreans’ health, kimchi is now internationally recognized as a nutrient-dense food.

44 Korea Agrafood

Additional Info

Secret to kimchi taste, Kimjangdok Kimchi is packed with lactic acid bacteria called leuconostoc, which gives it a unique sour and refreshing taste. Leuconostoc bacteria grow in and out of 60 million individual units when going through aging process, and are most produced at -1℃. While the key here is to restrain temperature changes as one possibly can, kimjangdok suppresses the inflow of air effortlessly as the crocks are buried in the ground and the lids stay on top.

Kimchi That Can be Purchased Overseas

Pulmuone It is Korea’s representative food manufacturer, who exports a range of kimchi varieties such as baechukimchi, kakkdugi, and baekkimchi. Pulmuone notes that raw materials are important for fermented foods, and export quality products are only produced at Global Kimchi Plant located in Iksan, Jeollabuk-do. Through its ‘Kimjangdok Cooling System’, which has accumulated kimchi fermentation expertise from Pulmuone’s own manufacturing system to delivery and distribution experience, fresh and crunchy kimchi can be enjoyed by consumers. Tel +82-43-879-4500 Website http://www.pulmuone.kr/en/main/Index.do

Daekwang F&G It is the most notable kimchi company in Busan, Ulsan and Gyeongsangnam-do region, selected by the Ministry of Agriculture, Food and Rural Affairs in 2013 and 2014. The representative brand ‘Jinsunmi Kimchi’ is supplied to 200 schools in Busan and Gyeongsangnam-do in recognition of its taste and quality. It is also sold in big stores which are known to be difficult to enter, and exported to overseas such as Japan, Australia, and the United States. In the recent years, the company has also achieved Malaysian halal certification. Tel +82-55-323-4121 Website http://www.dkfng.com/shopinfo/company.html

March 2020 45

aT Briefing

News in March

Popular Korean Fruits Found in Vietnam In Vietnam, a series of interesting events

mote the excellence and reliability of

quently purchase for gifts. Above all,

were held to announce the excellence of

Korean fresh products. A range of

Korean strawberries are favored here.”

Korean fruits, fascinating the local con-

events including a cooking demonstra-

To maintain the popularity of Korean

sumers. The Ministry of Agriculture, Food

tion of Korean fruit dessert and a quiz

fresh produce, the aT will continue to

and Rural Affairs(MAFRA) and Korea

show on Korean agricultural products at-

support numerous activities such as cold

Agro-Fisheries & Food Trade Corpora-

tracted visitors’ attention.

chain construction support, international

tion(aT) organized the ‘K FRESH LOVE

In particular, as the exports of fresh per-

food fairs held in Hanoi and Ho Chi Minh

FESTA’ at Hanoi Shopping Mall in

simmon to Vietnam has resumed in five

in July and November, and Hanoi K-

Vietnam to expand ASEAN export mar-

years after a discontinuance in 2015, a

FOOD FAIR in the second half of the

ket and target the fresh produce market

special promotion section was arranged.

year.

of Vietnam, the base for New Southern

There was also a promotional store

Lee Byung-ho, the President of aT, com-

region market.

where you can directly purchase a range

mented, “This event has confirmed the

At the event, Lee Byung-ho, the

of fruits including strawberries, pears and

overwhelming status of Korean fresh

President of aT, Park Hang-seo, the

red ginseng.

produce in Vietnam. We will try even

Director of Vietnamese national football

A Vietnamese consumer who visited the

harder to spread the popularity of

team, and Kim Dong-joon, the Hallyu

site said, “Because Korean fruits are rec-

Korean agricultural products to New

star actor have joined together to pro-

ognized as premium products, I fre-

Southern regions including Vietnam.”

46 Korea Agrafood

News in March Korean Ginseng, Reaches USD 200 million in Exports for the First Time The exports of Korean ginseng exceed-

creased about 40% to USD 21.43 mil-

ed USD 200 million for the first time in

lion last year.

2019. According to the Ministry of

In 2019, MAFRA and aT conducted

Agriculture, Food and Rural Affairs

overseas activities including promotions,

Pioneering New Northern Region, Seeking Export Power in Moscow

(MAFRA) and Korea Agro-Fisheries &

fairs, consumer experiences, and buyer

Food Trade Corpora-tion(aT), ginseng

consultations. As a result, products such

exports recorded USD 211.14 million in

as red ginseng tablets, ready-made red

2019, up 12.4% from the previous year.

ginseng products and ginseng bever-

The exports to China increased 37% to

ages increased 22%, driving overall ex-

USD 71 million, while Vietnam also in-

ports. Previously, the exports of root gin-

and Rural Affairs(MAFRA) and

seng such as red ginseng, fresh gin-

Korea Agro-Fisheries & Food

seng, and white ginseng have been han-

Trade Corpora-tion(aT), partic-

dled more as pharmaceuticals than

ipated in the ‘Prod Expo 2020’

The Ministry of Agriculture, Food

foods. However, the recent increase in

in Moscow. Along with a total of

the product consumption means that

18 domestic exporters, the aT

ginseng is consumed as a food in the

presented promising products

export market, and the base is also

such as fresh apples, pears and

widening its position.

mushrooms, smoked ducks, makgeolli, ginseng, and health functional foods. The participat-

Perk up with Korean Strawberries and Grapes

ing companies in Korean Pavilion engaged themselves in active sales activities, resulting in

The aT has provided shine muskat

grapes USD 6 million last year, which

a total of 366 consultations and

grapes and export quality strawberries

were 90% and 34% higher than 2018

approximately USD 57 million

produced in Korea to Vietnamese

respectively.

worth in performance.

women’s football team who played

In order to augment the export competi-

The aT also invited local famous

against Korea at the ‘2020 AFC

tiveness of Korean fresh produce, offi-

influencers to promote new products displayed at Korean

Women’s Olympic Qualifying Tourna-

cials of an export integration organization

ment’ on 9 February in Jeju.

composed of producers and exporters

Pavilion through social network.

The strawberries and shine muskat are

of Kberry and Grape Export Union Co.,

Moreover, experts were invited

currently gaining popularity in Vietnam

Ltd., said, “For a continued love of

to conduct on-site consulting

due to their outstanding taste and quali-

Korean strawberries and grapes in

for each item regarding

ty. As a proof, exports of strawberry to

Vietnam, we will strive harder for quality

Russia’s difficult quarantine and

Vietnam reached USD 7 million and

and safety management.”

customs clearance procedures.

March 2020 47

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