What Factors Will Affect Your Price?

6. How well do they study the market? Ask them the following to see how well they know your market: What homes typically sell the fattest and why?

What is the average sale price in my market?

What is the average Day on Market?

What is the most popular price range in my market?

What kind of buyers are looking in my area and where are they coming from if new to the area?

7. What do you charge for commission and what percentage of your commission will be spent on marketing my home?

It is important to be aware of where the money you are giving the agent is going. You want to know how much they spend on marketing and also if they are offering the normal commission rate for the buyer’s agent to receive.

8. What type of marketing do they employ and what makes it superior to what other agents are doing? Does their marketing strategy help in gaining the best price for your home, with a faster turnaround time? If there is interest from buyers from other regions, what marketing strategies are they using to attract them to this area and your home?

9. Do you have a list of recent testimonials from past sellers?

Everyone has good testimonials and reviews... but are they current and not years old? Ask them if they have ever had transactions fall apart and what they learned from those past experiences.

10. If there’s an offer on my property, what is the procedure for the following scenarios:

If your Listing Agent has their own buyer, what is their protocol for multiple representation? How do they stay impartial to both sides?

Does the listing agent inform all buyer’s agents who have recently shown the property, or expressed interest, that they have an offer in hand to allow for a competing offer?