
2 minute read
How Are We Going To Market Your Home?
from Sellers Guide
We help you prepare your home for the market
Professional Photography
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Buyers start searching for homes online and first impressions are very important. Buyers will skip past a home that does not present well with good visual content. Professional photography will draw them in, and if the pictures meet their approval, they will seek further verification in the virtual tours, and the written content describing the property. A listing with poor visual content will sit on the market for a much longer time period.
Professional Cleaning
Hiring a professional to do a deep clean of your home prior to listing is a great option. We partner with a local company and offer this service under some circumstances. This includes washing windows, baseboards, bathrooms, kitchens, light fixtures, flooring etc. It is important that the house is show ready when it is first listed. This is when you get the most action/ viewings on your home and you want everyone to have positive things to say about it.

Professional Staging
We have a professional staging service available to dress up your home. This is an optional service but we highly recommend it. When you’re dealing with such a significant financial transaction, you don’t want to settle for a lower selling price. We provide consultation for arranging house hold Items and furniture / décor / accent pieces brought to your home.


How Are We Going To Market Your Home?

We help you prepare your home for the market
Pre-Inspection
It is very important to know any issues about your home prior to listing. It’s best to deal with them prior to listing, but if we can’t, then price the home accordingly and let the buyer be aware of any issues prior to viewing the home or submitting an offer. Buyers will often try to negotiate a much larger reduction in price than what is required to take care of problems. If we price the home accordingly, or fix known issues prior to listing, this can help provide you with a more seamless transaction.

Floor Plans with Accurate Dimensions

Custom Sign Installation
Sometimes, despite all the efforts we make online and on print media, the “old fashioned” sign on the lawn does the trick. I like to make this as visible as possible. I hire a professional installer to mount the sign on a wooden post which helps all traffic clearly see that the property is for sale.
How Are We Going To Market Your Home?
We help you prepare your home for the market
Aerial (Drone) Footage
Custom-Designed Feature Sheets
I create a custom feature sheet for your home that gives additional information about the home. I have these attached to all the listings online for the agent’s to download and are also left at the home for all buyers to take with them to remember the property.

Included are such items as:
• A list of upgrades to the home
• Features about the property that aren’t included on a standard MLS form.
• Community Knowledge & Amenities
• Survey and Floor Plans
• Dimensions
• Utility Costs
Online Exposure to Attract Out-ofTown Buyers

We use social media apps like Facebook and Instagram to advertise your listing, as well as Google Ads and Algorithms. With these platforms, we can target specific demographics, interests, locations and ages so ads are seen by the right buyers. The ads will automatically appear on a buyer’s newsfeed or on non-real estate sites that they are browsing. Why do we use this tool? For maximum exposure, all without having to “like” my pages or view my websites. I have sold many homes this way to buyers who were not even considering my area as an option to purchase in. Websites like realtor.ca offer only limited exposure since they are a map-based search… which means, if the buyer isn’t looking specifically in your area, they will miss your listing.
• google target ads
• facebook ads
• instagram ads
• homesforsaleinprinceedwardcounty


• remaxhallmark
• remaxglobal.com
• remax.ca
• Exposure to markets in Toronto, Ottawa, York, Durham, Barrie, Simcoe
RE/MAX Hallmark is a GTA-based brokerage which gives you exposure to this dynamic marketplace, but with local representation.