Past Achievements

Milton Bradley Rebirth

New Identity Past Achievements

In this section, we briefly learn about Milton Bradley’s past, and try to understand the brand on a deeper level.

Visual Standards Guide

01

Visual Standards Guide

About Milton Bradley

Milton Bradley, inventor of the Checkered Game of Life, ushered in a new age of parlor games.Born in Vienna, Maine, Bradley worked as a mechanical draftsman and patent agent, but became interested in lithography. He opened his own business the Milton Bradley Company in Springfield, Massachusetts, in 1860.

With the Civil War dominating America, Bradley wanted to create games to counteract the dour national mood. He conceived a game that could provide both factual instruction and moral advice to young people. He developed the Checkered Game of Life, which included a top that spun to indicate the number of squares for a player to advance. Bradley sold 40,000 copies of the game in the first year. The Game of Life is still popular today. Bradley invented other games, including The Smashed-Up Locomotive, Croquet Bridge, and mechanical puzzles. Additionally, he printed manuals for games, and the rules he established are still used today.

The Milton Bradley Company prospered until the late 20th century. In 1984, Hasbro, Inc. acquired the company and its subsidiary, Playskool, Inc. Hasbro is now the largest game and puzzle maker in the world.

fig. 02 Milton Bradley Factory, which produced Genii, 1890s

fig. 01 Milton Bradley, 1890’s

Milton Bradley Rebirth

Our Timeline

This is our timeline, that showcases all of our top products and our various historical nodes. It takes us from our birth upto now, the present, where we help with the rebirth of Milton Bradley as a brand.

70s

1860

Milton Bradley opens a lithography business in Springfield, Massachusetts. When the business

begins struggling, Bradley produces a game he invented called “The Checkered Game of Life.” Bradley begins producing jigsaw puzzles.

1880

Battleship is released

1931

80s 90s 1900 10s 20s

1911

Milton Bradley dies.

Visual Standards Guide 13

Scrabble Brand Crossword Game is trademarked. It becomes part of the Milton Bradley family in 1989. Twister is released Hasbro, Inc. acquires the Milton Bradley Company and keeps the Milton Bradley name as a unique brand.

1948 1966 1984

Yahtzee is released. Connect Four is released. Hasbro acquires Parker Brothers Games.

1948 1974 1991

50s 60s 70s 80s 2000

1949 1962

Candy Land is released. Ground is broken for the current manufacturing plant and office headquarters in East Longmeadow, Massachusetts.

1943 1960 1989

Chutes and Ladders is released.. Game of Life (remake of Bradley’s first game, Checkered Game of Life) was released. Hasbro purchases major assets of Coleco Industries, Inc. and adds several of their games, including Scrabble and Parcheesi, to the Milton Bradley family of games. Being rebranded for the next gen

2021

10s

Milton Bradley Rebirth

Milton Bradley games were not only designed for fun but also for learning and enlightenment.

Visual Standards Guide 15

Milton Bradley games were not only designed for fun but also for learning and enlightenment.

Milton Bradley Rebirth

Our Past

The old Milton Bradley was very warm, comforting and homely. It was about spending quality time with your family together and making memories.

Milton Bradley

Visual Standards Guide