Brand Manual 2024
Welcome to Brand Manual
This manual helps you understand Homey inside out. This guide is an essential blueprint that holds the keys to scaling the brand while keeping its core intact, so you can grow without losing what makes Homey truly special. Consider this your roadmap to maintaining the brand’s vibe, ensuring consistency and authenticity at every turn.
Carefully craffted by
• Meaning behind Homey
• What we do
• Our Story
• Our Emotional Appeal
• Value Proposition
• Brand Offerings
• Target Audience
• Brand Archetype
• Brand Positioning
Motive
• Tone of Voice • Tagline
• Key Messaging
• Communication Basics
• Guidance for Socials
• Guidance for Advertising
• Guidance for Web
• Wordmark
• Brand Colours
• Brand Typography
• Graphic Assets
- Iconography
- Illustrations
- Brand Pattern?
• Brand Stationary
- Visiting Cards
- Letterheads
- Envelopes
- Lanyard
- Notebook
- Mug
• Marketing Creatives
-Hoardings
- Standees
• Digital layouts
- Deck
- Email Signature
- Cover Images
Welcome to
Homey is your sanctuary in the city. Homey isn’t just a place to stay; it’s a feeling, a lifestyle, a community. We believe that your living space should be more than just four walls and a roof – it should be a haven where you can truly thrive.
Who are we?
• Meaning behind Homey
• What we do
• Our Story
• Our Emotional Appeal
• Value Proposition
• Brand Offerings
• Target Audience
• Brand Archetype
• Brand Positioning
Homey |
adjective
(of a place or surroundings) comfortable and cosy.
Meaning behind
The term “homey” refers to something that is comfortable, cozy, or familiar, often evoking feelings of warmth and security associated with one’s home. It can also describe someone who is friendly, down-to-earth, and welcoming, creating an atmosphere of hospitality and ease.
In essence, “homey” conveys a sense of comfort and belonging whether in physical spaces or interpersonal interactions.
What we do?
Homey offers modern, affordable co-living spaces designed to meet the unique needs of students and migrant single workers. From spacious rooms and nutritious meals to career counseling and wellness activities, we provide everything you need to thrive in your new home away from home.
Our Story
Homey was founded with a simple yet powerful vision – to revolutionize the living experience for students and migrant single workers. Our journey began with a deep understanding of the challenges individuals face when relocating to new cities and a commitment to addressing those challenges with innovative solutions. Today, Homey stands as a testament to the power of community, well-being, and affordable living.
Our Emotional Appeal
Homey understands that moving to a new city, especially as a migrant, can be an overwhelming and intimidating experience. Leaving behind the familiar comforts of home can leave one feeling adrift in a sea of uncertainty. It’s during these moments of transition that the longing for the warmth and familiarity of home is most keenly felt.
That’s why Homey strives to be more than just a place to stay; it’s a sanctuary for those seeking solace amidst the chaos of relocation. We provide not just shelter, but a refuge
where you can find comfort, companionship, and a sense of belonging. Because we know that in the journey of life, having a homey place to call your own can make all the difference.
Sense of Belonging
Sense of Security
Sense of Hollistic Wellbeing
Value Proposition
We help students and migrant single workers, seeking a holistic living experience, by providing affordable and well-designed co-living spaces that address the challenges of relocation and foster personal growth.
*We help [target audience(x)], do [y] by [brand offering] to [solving user pain-point]
Brand Offerings
Homey provides its target audience a hollistic living experience by its curated offerings such as:
Community Pr ogr ams
Fully F urnished Room s
Nutritious Meals
Ele vato r
Laundry Service
Security
Luggage F acility
Wake Up Service
Target Audience
Our target audience includes students and migrant single workers who are seeking modern, convenient, and community-driven living solutions. Whether you’re a student looking for a supportive environment to pursue your studies or a young professional starting your career journey, Homey is here to welcome you with open arms.
User Persona 01: Migrant Single Worker
CORE NEEDS:
• Convenience: Access to amenities and services that streamline daily life.
• Affordability: Cost-effective housing options that align with his budget.
• Community: Opportunities to engage with others and foster meaningful connections.
Name: Raj Patel
Age: 28 | Gender: Male
Occupation: Software Developer
BACKGROUND:
Raj recently relocated to a new city for a job opportunity. As a single migrant worker, he seeks a living space that caters to his core needs for convenience, affordability, and a sense of community.
GOALS:
• Find comfortable and affordable accommodation near his workplace.
• Connect with like-minded individuals and build a supportive social network.
• Achieve a healthy work-life balance and prioritize personal growth and well-being.
MOTIVATIONS:
• Professional Growth: Advancing his career and achieving success in his field.
• Personal Fulfillment: Cultivating hobbies, interests, and relationships outside of work.
• Independence: Establishing himself in a new city and embracing new experiences.
PAIN POINTS:
• Isolation: Feeling lonely and disconnected from family and friends.
• Housing Challenges: Struggling to find suitable accommodation that meets his needs and budget.
• Safety Concerns: Navigating unfamiliar surroundings and worrying about personal security.
User Persona 02: Student
Name: Priya Sharma
Age: 21 | Gender : Female
Field of Study: Environmental Science
BACKGROUND:
Priya is a university student living away from home for the first time. She values safety, cleanliness, and a sense of belonging in her living environment. Priya’s core needs include a safe and conducive space for studying, opportunities for social interaction, and support for personal growth and well-being.
GOALS:
• Find accommodation that is safe, clean, and conducive to studying.
• Connect with fellow students and participate in community events and initiatives.
• Balance academic responsibilities with personal interests and self-care.
CORE NEEDS:
• Safety: A secure environment where she feels protected and comfortable.
• Community: Opportunities for social interaction and building friendships.
• Academic Support: Resources and facilities that facilitate learning and academic success.
MOTIVATIONS:
• Educational Achievement: Excelling in her studies and pursuing her academic goals.
• Personal Development: Exploring new interests, hobbies, and areas of growth.
• Social Connection: Forming meaningful relationships and feeling a sense of belonging.
PAIN POINTS:
• Homesickness: Missing the familiarity and support of family and home.
• Academic Pressure: Managing coursework, exams, and deadlines while adapting to university life.
• Safety Concerns: Navigating campus and the surrounding area, especially at night or when living alone.
Brand Archetype “CAREGIVER”
Homey embodies the archetype of the Caregiver – nurturing, supportive, and compassionate. We’re here to provide a safe haven for our residents, offering them the support and guidance they need to thrive in every aspect of their lives.
Brand Positioning
Quality based positioning
Homey sets the standard for high-quality co-living spaces. With a focus on affordability, well-being, and personal growth, we offer residents an unmatched living experience characterized by premium amenities, thoughtful design, and a supportive community environment. Discover the epitome of modern urban living at Homey.
Differentiation based positioning
At Homey, we redefine co-living by prioritizing affordability, well-being, and personal growth. Unlike other providers, we stand out with our commitment to fostering a vibrant community where residents can thrive and connect, creating a truly enriching and empowering living experience.
What are we?
• Our Purpose
• Our Motive
• Our Beliefs
• Our Promise
• Our Mission
• Our Vision
• Our Values
Our Purpose
To revolutionize the living experience for students and migrant single workers by providing a community-focused, wellnessoriented, and affordable co-living solution.
Motive
At Homey, our motive is simple – to make a positive impact on the lives of our residents. We believe that everyone deserves a safe, comfortable place to call home, and we’re dedicated to providing just that. Whether it’s through our thoughtfully designed spaces or our engaging community events, we’re here to support you every step of the way.
Beliefs
Commitment to Community Holistic Well-being
Homey believes in the power of community to create a sense of belonging and support. Stemming from its founders’ recognition of the challenges faced by migrants and students in new cities, Homey is built on the belief that a strong community can alleviate feelings of isolation and provide a supportive network for individuals transitioning to new environments.
At Homey, the belief in holistic well-being drives every aspect of its operations. Inspired by the founders’ vision to revolutionize the living experience, Homey is committed to offering more than just physical accommodations. It believes in nurturing the mind, body, and spirit of its residents through wellness programs, amenities, and a supportive environment conducive to personal growth.
Affordable Excellence
Homey believes that quality living should be accessible to all. Rooted in the founders’ desire to address the affordability gap in the co-living market, Homey is dedicated to providing high-quality living spaces at affordable prices. It believes that everyone deserves to live comfortably without compromising on quality or amenities.
Beliefs
Empowerment Through Growth Innovation and Adaptability
Central to Homey’s brand beliefs is the conviction that every resident has the potential for growth and transformation. Drawing from the founders’ own journey of self-discovery and growth, Homey is committed to creating an environment where residents can flourish personally and professionally. It believes in empowering individuals to realize their full potential and pursue their dreams.
Homey embraces innovation and adaptability as essential components of its brand DNA. Inspired by the founders’ entrepreneurial spirit and willingness to challenge the status quo, Homey believes in continuously evolving to meet the changing needs of its residents and the dynamic urban landscape. It sees innovation as a catalyst for progress and is committed to staying ahead of the curve in the co-living industry.
Promise
We promise a well-balanced life, affordable and transparent pricing, clean and well-designed living spaces, and a focus on personal and professional growth.
Mission
To provide value-based holistic co-living experiences within urban settings, fostering community, well-being, and sustainability through data-driven insights and innovative practices.
Vision
Homey envisions revolutionizing communal living, transforming urban spaces into vibrant hubs of connection and personal growth, inspiring residents to find fulfillment and empowerment in our innovative environments.
Values
Community:
Fostering connection and inclusivity
Authenticity:
Building trust through genuine relationships
Flexibility:
Adapting to diverse and modern resident needs
Well-being:
Prioritizing holistic health and well-being
Quality: Ensuring excellence in service and maintenance
Hospitality: Providing exceptional, welcoming service
Innovation:
Embracing creativity and forward-thinking
Empowerment: Supporting personal growth and engagement
Continuous Improvement: Evolving to meet changing expectations
How we talk?
• Tone of Voice
• Tagline
• Key Messaging
• Communication Basics
• Guidance for Socials
• Guidance for Advertising
• Guidance for Web
Tone of Voice
The brand voice is the unique style and personality expressed through written or spoken communication, shaping a brand’s identity.
Core Belief: Creating a Sanctuary of Comfort and Community
Homey’s voice is comforting, aspirational, community-driven, professional, mindful, confident, and succinct.
At Homey, we believe in transforming the ordinary into something extraordinary. We aspire to elevate every aspect of daily living, creating spaces that inspire and nurture. Our brand is rooted in mindfulness and consideration, fostering a sense of belonging and connection among our residents. We want our residents to feel empowered and confident in their choice to
live with us, knowing that they are part of a supportive community. Homey promotes a lifestyle of conscious choices, encouraging personal growth and well-being while respecting the environment. We aim to inspire without being preachy, embodying the spirit of an approachable friend who seeks to make each day special and innovative.
• Warm and Welcoming: Use language that makes people feel comfortable and at home.
• Empathetic: Show understanding and compassion towards the challenges your audience may face.
• Informative: Provide clear and helpful information about your services and offerings.
• Inspirational: Inspire your audience with stories and messages that evoke a sense of possibility and growth.
Tagline
A Holistic Living Experience
At Homey, our tagline “A Holistic Living Experience” embodies our dedication to providing residents with a comprehensive lifestyle that enriches their overall well-being. It signifies our commitment to creating spaces and programs that cater to the physical, mental, and emotional needs of our residents. From wellness activities to community engagement initiatives, we strive to offer an integrated living experience that nurtures every aspect of life. This tagline reflects our belief that true fulfillment comes from a holistic approach to living, where individuals can thrive in all areas of their lives.
Where to Use:
This tagline can be prominently featured in various brand materials such as:
• Website homepage: Displayed prominently to immediately convey the essence of Homey’s offerings.
• Social media profiles: Incorporated into profile bios or as part of visual content.
• Marketing materials: Used in advertisements, brochures, and promotional videos to reinforce the brand message.
• Email signatures: Included at the end of emails to leave a lasting impression on recipients.
*Difference: The tagline succinctly captures the essence of Homey’s brand identity, emphasizing the holistic approach to living that the company offers. It conveys the overarching philosophy and promise of the brand to potential customers, making it memorable and impactful.
Key Messaging
Your Safe Haven Away from Home
Our key messaging, “Your Safe Haven Away from Home,” underscores the essence of Homey as a sanctuary for residents seeking refuge in a new city or environment. It communicates our promise to provide a secure and comforting living space where individuals can feel at ease, even when far from their familiar surroundings. This messaging resonates deeply with our target audience of migrants and students, who may face challenges and uncertainties during their transitions. By positioning Homey as a safe haven, we aim to alleviate their concerns and offer a sense of belonging in a supportive community environment.
Where to Use:
This marketing jargon can be strategically deployed across various communication channels to evoke specific emotions and associations with Homey’s brand:
• Website copy: Incorporated into the About Us section or on landing pages to set the tone for visitors.
• Social media captions: Used in posts to highlight the comforting and welcoming atmosphere of Homey’s spaces.
• Brochures and flyers: Included in promotional materials distributed to prospective residents or partners.
• Advertisements: Featured in print or digital ads to draw attention to the sense of security and belonging offered by Homey.
*Difference: The marketing jargon serves as a persuasive tool to evoke specific emotions and associations with Homey’s brand. It emphasizes the idea of Homey as a comforting and secure environment, positioning it as the ideal choice for individuals seeking a sense of home away from home.
Communication Basics
Use inclusive language that resonates with your target audience.
Be transparent and honest in your communication.
Showcase the benefits and value of your services.
Engage with your audience through storytelling and interactive content.
Use jargon or complex language that may confuse your audience.
Overpromise and underdeliver on your offerings.
Ignore feedback or questions from your audience.
Be overly promotional without providing meaningful content.
Guidance for socials
Tone of Voice:
• Conversational & Friendly: Engage with our audience in a conversational tone, like chatting with a friend.
• Empathetic & Supportive: Show empathy and offer support in response to comments and messages.
• Informative & Inspirational: Share useful information, tips, and inspiring stories that resonate with our audience.
• Engaging & Interactive: Encourage interaction through polls, questions, and calls to action.
• Authentic & Transparent: Be genuine and transparent in our communication, building trust with our audience.
• Fun & Lighthearted: Inject personality and humor into our posts to keep the tone light and enjoyable.
Content Guidelines:
• Variety: Share a mix of content, including lifestyle photos, resident testimonials, behindthe-scenes glimpses, and informative posts.
• Visual Appeal: Use high-quality images and videos that capture attention and reflect our brand aesthetic.
• Consistency: Maintain a consistent posting schedule to keep our audience engaged and informed.
• Engagement: Respond promptly to comments, messages, and mentions, fostering meaningful conversations and connections.
• Brand Alignment: Ensure all content aligns with our brand values, goals, and messaging.
Guidance for advertising
Tone of Voice:
• Compelling & Persuasive: Craft copy that grabs attention and persuades the audience to take action.
• Clear & Concise: Keep messaging clear, concise, and easy to understand, focusing on the key benefits and features.
• Benefits-Oriented: Highlight the benefits and value proposition of our products or services, addressing the audience’s needs and pain points.
• Urgency & Call to Action: Create a sense of urgency and include a clear call to action to prompt immediate action from the audience.
• Trustworthy & Credible: Build trust and credibility through factual, honest, and transparent messaging.
• Audience-Centric: Tailor messaging to resonate with the target audience’s interests, preferences, and motivations.
Content Guidelines:
• Headlines: Craft attention-grabbing headlines that communicate the main benefit or offer.
• Body Copy: Provide more details about the product or service, focusing on key features, benefits, and unique selling points.
• Visual Elements: Use compelling visuals, such as images, videos, or graphics, to enhance the appeal of the ad.
• Brand Consistency: Ensure ads maintain consistency with our brand voice, tone, and visual identity.
• Testing & Optimization: Continuously test and optimize ad copy and creative elements to improve performance and ROI.
• Compliance: Adhere to advertising guidelines and regulations, ensuring compliance with industry standards and legal requirements.
Guidance for Web
Tone of Voice:
• Informative & Educational: Provide valuable information and resources that help users accomplish their goals or solve their problems.
• User-Focused & Empathetic: Anticipate user needs and concerns, addressing them with empathy and understanding.
• Clarity & Simplicity: Keep messaging clear, concise, and easy to understand, avoiding jargon or complex language.
• Trustworthy & Reliable: Build trust and credibility through accurate, factual, and transparent communication.
• Action-Oriented: Encourage users to take action with clear, compelling calls to action that guide them through the desired path.
• Personalized & Relevant: Tailor messaging to the user’s context, preferences, and stage in the customer journey.
Content Guidelines:
• Homepage: Clearly communicate our value proposition and key offerings, guiding users to explore further.
• Product/Service Pages: Provide detailed information about our products or services, highlighting features, benefits, and pricing.
• About Us Page: Share our brand story, mission, values, and team members to build trust and connection with users.
• Blog/Resource Center: Offer valuable content, such as articles, guides, and tutorials, that educate and inform users.
• Contact/Support Pages: Make it easy for users to contact us or access support, providing multiple contact options and responsive assistance.
• Mobile Optimization: Ensure the website is mobilefriendly, with responsive design and optimized content for seamless user experience across devices.
How we look?
• Wordmark
• Brand Colours
• Brand Typography
• Graphic Assets
- Iconography
- Illustrations
- Creatively using lines
- Creatively using arrows
• Imagery
Wordmark
The Homey wordmark utilises 3 key ideas which are
• A bed to showcase its a brand related to accomodation
• An arrow that represents roof/ shelter to make it easier to associate to housing
• A customised wide ‘H’ to showcase the idea of ‘wide range of facilities’
The letter ‘H’ in the wordmark has been widened to show bed + width. A pillow has been placed above the horizontal bar of ‘H’ to make the bed more prominent.
The key idea is how homey is wide organisation. Wide range of facilities, widely innovative, wide range of comfort/ wide range of amenities that make it premium.
The idea revolves around how Homey takes extra effort than other coliving spaces.
The arrow on top of ‘o’ which makes it look like a roof of the house. So it makes it easy for people to understand that’s it’s a brand related to housing.
^ sign depicts a lot of values on Homely like community/growth/positivity/quality/ innovation other than showcasing the aspect of shelter.
Wordmark Architecture
The Homey wordmark is geometrically crafted to signify the fact that the brand itself is very precise and through.
The wordmark architecture is shown above. We recommend using the wordmark as is but in case you want to take inspiration from the wordmark, to furter extend the brand, you can use the metrics shown above.
Wordmark Proportions
Wordmark Proportions
Wordmark Padding
Please note that wordmark should always follow its original proportions i.e. 1:4.5 as shown above.
For padding space a.k.a isolation zone, the wordmark uses the alphabet ‘o’ as zone indicator.
Please note that the negative space indicated above, should always be used as a breathing space whenever we are using the wordmark in any creatives. This will help the wordmark to stand out and make the design look clutterfree.
Wordmark Postioning
The Homey wordmark is a sleek design which can easily be placed in creatives of all types of sizes and layouts. Few examples of how to place the Homey logo has been showcased on the right.
Note that whenever you place the wordmark, it should have sufficient padding and should not overlap key details like headline or body copy.
Wordmark stacking with Tagline
The Homey logo along with its tagline is shown below.
A hollistic living experience
Wordmark stacking with Tagline
Architecture for the wordmark with tagline
Padding for the wordmark with tagline
A hollistic living experience
• The tagline should be equal in width as the wordmark
• The soace between the wordmark and the tagline should be equal the the width of the descender of ‘y’ as showcased above
A hollistic living experience
This stacking of the wordmark with the tagline also follows the same logic of padding (isolation zone) as the wordmark itself and uses ‘o’ as an zone marker.
Wordmark stacking with Property Name
The wordmark and the property name can be used side by side as showcased on the right.
The stacking follows the architecture as shown on right. It can be created by keeping the following factors in mind:
• The orage segmentor line is the same as the horizontal part of the ‘H’ in wordmark
• The space between the segmentor and the wordmark and between segmentor and the property is same as the padding of the wordmark.
SARYU
Wordmark Colours
The Homey wordmark can only be used in the following defined colours i.e.
• The primary logo with arrow and pillow in saffron and rest of the wordmark in blue-grey.
• The entire wordmark can be in black.
• The entire wordmark can be in white.
• The entire wordmark can be in saffron
• The entire wordmakr can be in blue-grey
Wordmark Usage on Images
Whenever using the Homey wordmark on images, please keep the following factors in mind:
• It should never overlap with the subject of the photograph.
• It should always be clearly visible on the photograph.
• It should have enough contrast to stand out in the photograph.
• It should never be on the centre of the photograph like a wordmark and should always be placed consciously.
• It should always be placed considering its padding in mind.
Wordmark Dont’s
Always use the Homey wordmark as defined in the manual. Here are a few common errors to avoid.
The wordmark should not be cropped in any way
The wordmark should never be tampered with and should be used as given
The wordmark should never be used in any other colour combination other than as described in the manual
Never stretch the wordmark unproportionately
Never elongate the wordmark unproportionately
Never tilt the wordmark
Never skew the wordmark
Never add shadow to the wordmark
Never add glow to the wordmark
Do not make the wordmark 3D
Never change the kerning of the wordmark
Brand Colour Inspiration
“Amidst city’s hustle, find solace in cozy corners, where warm hues whisper tales of urban tranquility”
Homey’s colour palette embraces the ‘Vibrancy of Urban Living’
The deep blue (#515877) represents the tranquility and stability of urban life, reflecting the calmness and security our residents feel within our spaces.
Paired with the vibrant orange (#FF6203), we capture the energy and warmth of community, igniting a sense of excitement and belonging. Together, these colors embody the dynamic interplay between serenity and vitality, creating an inviting atmosphere where residents can thrive and connect.”
SAFFRON community | belonging | comfort
BLUE-GREY Urban | Secure | Calm
Brand Colour Palette
Primary Colour Palette
Brand Colour Palette
Secondary Colour Palette
Other than the two primary colours, the tints and tones of the colours on left to create a warm and cozy vibe in the creatives.
Please note that when extending the colour palette, make sure the ned result is still a warm-toned creative.
Typography
Primary Typeface
Neue Haas Grotesk Display is a classic sans-serif typeface with geometric shapes and modern lines. Its the perfect typeface for Homey as its not only modern and urban but also timeless and neat at the same time.
We recommend using Neue Haas Grotesk in 70% of the brand language, especially in headlines and highlighted areas.
We also recommend to refrain from using the italic weight of the typeface in prominent areas.
0123456789
Neue Haas Grotesk Display 25 Thin
Neue Haas Grotesk Display 35 ExtraLight
Neue Haas Grotesk Display 45 Light
Neue Haas Grotesk Display 55 Roman
Neue Haas Grotesk Display 65 Medium
Neue Haas Grotesk Display 75 Bold
Neue Haas Grotesk Display 95 Black
Typography
Aa
Seconday Typeface
Averox is a display sans-serif typeface with a smart play on negative space. Its a sleek typeface that works well in contrast with Neue Haas Grotesk and can be used to drive attention.
We recommend using Averox only in headings or posters where it would be legible. It is recommended to not use Averox under 30 points.
0123456789
AVEROX REGULAR
Type Hierarchy
This is a clean chunky headline. This is a thin experimental headline.
This is a title
This is your usual headline.
THIS IS A HIGHLIGHTED TEXT.
This is your body copy text. Use this in terms of paragraphs or content heavy places like brochures, pamphlets, dossiers, decks etc. This is your body copy text. Use this in terms of paragraphs or content heavy places like brochures, pamphlets, dossiers, decks etc.
THIS IS HOW CAPTIONS SHALL BE WRITTEN
Graphic Assets : Iconography
The iconogrpahy for Homey consists of line icons made to depict offerings by the brand.
The style of icons is ‘linear stroke’ which can be scaled easily.
Please note that while creating icons for Homey, following points should be kept in mind:
• The stroke weight should be consistent i.e. the style should be uniform and the weight should be consistent with the primary icon family
• One can use multiple strokes to create details
• Please do not break the stroke for outer shapes
• Note that edges for all icons should always be rounded and not sharp
Graphic Assets : Illustrations
Homey has a set of 9 custom illustrations that have been made to cater to the brand characteristics like belonging, warmth, cozy, care-free, community, well-being.
These illustrations can be used collectively as shown on the right or individually as and when required to suit a creative.
The illustration style is ‘vector based with details’.
• This style can be easily replicated through twaking illustrations.
• Note that when creating more ilustrations, please follow the same visual style and colour palette.
• Do not outline your characters.
• Make the backgrounds minimal and subtle.
• Include elements like lamps, plants, cushions, blankets, food to give a cozy and homely vibe.
Graphic Assets : Creatively using lines
As the bedframe in homey looks like a chunky line, we intend to scale the brand using lines.
Lines are a versatile graphic element that can be used to both highlight and beautify creatives. We can use lines in the following ways:
• To underline a key phrase in creatives
• To create abstract backgrounds that looks like buildings and houses
• In layouts to segregate areas - like in the manual
• As headers or footers to define spaces
• As column or sentence markers for key information e.g abc | def
Graphic Assets : Creatively using arrows
The arrow from the wordmark is also an element that can be scaled extensively for the brand. It can be used in following ways:
• As a background element
• As a directional
• As a bullet point
• To create interesting infogrpahics that showcase process or statistics
Few key things to keep in mind while using the arrow are:
• The angle of the arrow should always be 142.7° obtuse angle
• The arrow should be in primary colours i.e. saffaron, grey blue or white.
• The arrow should not take up more than 50% of the creative
• The arrow can be cropped however it should not be zoomed extensively so that it looses its identity
Brand Patterns
A lot of brand patterns can be created through using the arrow and pillow from the wordmark. These patterns can be used subtly in merch or invites for celebrations. It can also be used inside the buildings on branded merch. All these patterns can relate to the ideas such as home, growth and pathway.
HOMEY
Imagery
• The imagery for Homey can contain both stock and realtime imagery.
• Please note that homever all homey imagery should be high-resolution and warm toned.
• They should not be overly edited and should look natural and authentic.
• The overall vibe of the photograohs should be warm, comforting and cozy. They should give the audience a sense of ease.
How to scale Homey?
• Brand Stationary
- Visiting Cards
- Letterheads
- Envelopes
- Lanyard
- Notebook
- Mug
• Marketing Creatives -Hoardings
- Standees
• Digital layouts
- Deck
- Email Signature
- Cover Images
Brand Stationary Visiting
Cards
Visiting Cards for Homey are minimal, modern and use the Homey arrow banner creatively
Brand Stationary
Letterhead
The a4 letterhead template of Homey also follows the same visual direction like the visiting cards
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Name 01/01/2024
FOUNDER
Brand Stationary
A4 Envelopes
A4 envelopes are vertical envelopes that can be used when sending out more amount of documents in one go.
Brand Stationary
DL Envelopes
Standard DL envelopes aare for regular documents such as contracts and lease papers that can be sent across to customers
FRONT BACK
Brand Stationary
Notebook
Homey has customized stationary that makes the workplace fun and lively.
Alternative 1: #forthehomies
#forthehomies
8800667160 enquiry@homey.org homeystays.org
Brand Stationary
Notebook
Homey has customized stationary that makes the workplace fun and lively.
Alternative 2: Home is where the heart is
“Home is where the is” 8800667160 enquiry@hom ey.org hom eystays.org
Brand Stationary
Notebook
Homey has customized stationary that makes the workplace fun and lively.
Alternative 3: A hollistic living experience - light theme
A hollistic living experience
880066 7160 | enquiry@hom ey.org hom eystays.org
Brand Stationary
Notebook
Homey has customized stationary that makes the workplace fun and lively.
Alternative 4: A hollistic living experience - dark theme
A hollistic living experience
Hollistic Living Mug
Home is where the heart is
Hollistic Living Mug
Marketing Creatives
Hoardings
Homey has a set of hoardings that are easy to scale, easy to read and visually stimulating to the customers.
On right: Portrait hoarding in size 4ft by 6ft (W: H)
Marketing Creatives
On right: Almost Square
Hoarding in size 11ft by 10.6ft (W: H)
Marketing Creatives
On right: 4: 3 Hoarding in size 8ft by 6ft (W: H)
Marketing Creatives
Hoardings
1) On right: Hoarding in size 13ft by 2.9ft (W: H)
2) On right: Hoarding in size 6ft by 2.9ft (W: H)
3) On right: Hoarding in size 9ft by 3ft (W: H) 13: 2.9 PROPERTY NAME
Marketing Creatives
Hoardings
On right: Illustrated
Hoarding in size 10ft by 6.4ft (W: H)
Marketing Creatives
Hoardings
On right: Illustrated
Hoarding in size 5ft by 30ft (W: H)
Marketing Creatives
Standees
Homey also has a set of standees that follow a minimal arrow based approach in the size 3:6
Marketing Creatives
Deck
Homey has an editable corporate template on google slides that is easy to edit.
Marketing Creatives
Email Signatures
Homey has editable corporate email signatures which tie their employer branding to their main branding.
A hollistic living e xperience
F OUNDE
R +91 12345 12345 | manish@hom eyst ays. or g ww w.hom eyst ays. or g
Manish Harsh
Marketing Creatives
Cover Images
Homey has customized cover images for soical media platforms like facebook and LinkedIn for consistent branding
Brand Manual | 2024