success toolkit.

Tips And Tricks For Business Success

• Focus on your “hero products” that showcase your brand’s core values and unique selling proposition, helping you stand out in the digital noise.

• Pair these products with authentic brand and customer stories to make your brand story memorable and shareable.

• Encourage engagement by fueling conversations across multiple channels and creating content that inspires your community to generate their own.

• Lastly, simplify both online and offline transaction processes to make it effortless for consumers to engage with your brand.

MORE INFO | mckinsey.com

2025 SOCIAL MEDIA MARKETING INS & OUTS?

INS

1. Short-form Videos

In 2024, platforms like TikTok, Instagram Reels, and YouTube Shorts remained dominant, with short-form video content driving strong engagement and reach.

2. Micro-Influencers

Micro-influencers (10,00050,000 followers) became vital to brand marketing, offering authenticity and closer engagement with their audiences.

3. Paid Social Ads

Despite increasing competition, paid social media ads thrived due to advanced targeting options and the ability to A/B test campaigns for optimised results.

OUTS

1. Organic Reach

As algorithms evolve, organic reach on social media is declining, leaving brands that rely solely on organic posts struggling for visibility.

2. Identical Content Across Platforms

In 2024, brands that shared the same content across all social platforms without tailoring it for each audience experienced a drop in engagement.

3. Ignoring Community Engagement

Brands that used social media as a one-way broadcast and neglected to engage with followers missed chances to build loyalty and advocacy.

If success is feeling stressful right now, don’t worry — it’s not a sign you’re doing things wrong, just that it’s time for a reset.

MORE INFO | nbmedia.com.au

Ready to RESET?

R for REVIEW

The first step in any RESET is auditing your business to identify what’s working, draining you, and missing, setting a baseline for improvement.

E for EXPLORE & PLAN

After your audit, envision a stress-free life and create a plan with small, actionable tweaks to make it a reality.

S for SYSTEMS & STRUCTURE FOR SUCCESS

Success lies in streamlining tasks, automating, delegating, or deleting them to free up mental bandwidth for what matters most.

E for ENGAGE SUPPORT

Success requires a strong support system, so build your “dream team” by delegating tasks, seeking accountability, and leaning on emotional support.

T for TRANSFORMATION

With the groundwork laid, you’ll see real change in both your business and how you feel, so celebrate progress with a ‘Ta-Da’ list to stay committed.

MORE INFO | INSIDESMALLBUSINESS.COM.AU

Selling...Where To Start?

SOCIAL COMMERCE (Buying & Selling on Social Media)

Social Commerce lets businesses understand consumer behaviour, create tailored content, and boost visibility, traffic and sales with a strong strategy

WEBSITE DESIGN

A well-designed website is key to making a strong first impression and staying memorable. Read the guide to learn how to build one.

IRL & OOH MARKETING (In Real Life & Out Of House Marketing)

In this digital age, younger generations are valuing IRL and OOH marketing, with influencer personas boosting brand awareness and sales beyond social media.