Our Brand
1C = The height of the letter C in the word Craighall. This is the minimum space required around the logo.
The Craighall Electrical Logo
Incorrect use of the logo
A few examples of poor practice and adequate practice are provided below:
Incorrect Use
Do not alter the original colours of the logo
Do not place any objects above the logo
Do not change the orientation of the logo
Do not remove/alter any part of the logo
Full colour logo on white
Correct Use
Our colour palette
Our brand colour palette consists of 4 swatches detailed below:
Differences between RGB, CMYK and Pantone
How to use type
Headlines and sub-headlines
Helvetica Neue Bold to be used for Headline and Sub-headlines
Body copy & legal copy
Templates
