● BITE - Introduction of new business model into European contemporary art operators to generate new young audience

BALKAN URBAN MOVEMENT (RS)

TiPovej! (SI), Mladi Zmaji (SI), Backslash (ES), Association of the museums of the region of Valencia (ES), Belgrade Cultural Center (RS), Color Media Communications (RS), Connect International (BE)

State of the art

Many researches pointed out the lack of young people’s presence in contemporary arts events. Lack of innovation, digitalization and attractiveness, as well as uninspiring communication and symbolic barriers count among the main reasons for this phenomenon.

Description of the project

The BITE of Art initiative aims to redefine the approach of contemporary visual art to the market in its core by empowering cultural operators through a new BITE Contemporary Art Business Model (CABM) that intends to innovate the way contemporary art is communicated and presented to a new and young audience. A whole set of tools are developed, combining modern marketing, business, ICT and communication solutions with innovative contemporary artistic events and performances. By developing the BITE IoT Mobile App (virtual curator) and the BITE 360 (virtual guide tours), the project aims at shaping a path for mainstreaming contemporary art among young citizens and ensure accessibility for everyone.

BITE of Art promotes and supports the use of technology in combination with other marketing and management trends, empowering cultural operators with relevant skills and tools to innovate their communication towards young audience.

Creative Europe’s support

The consortium behind the BITE of Art found unambiguous support in Creative Europe program to support each partner organization in the domain relevant for their work, as well as to allow them to make a wider impact on the contemporary art sector in Europe.

#digital arts #youth #business model #accessibility #audience development #marketing

Beyond Digitalisation

Equality, gender equality and environmental sustainability were addressed through the artworks and exhibitions where BITE of Art was piloted.

Contact

www.biteofart.org Creative Europe Project Results