FULLY ENGAGED with members

Members are the reason AGC Georgia exists. We are proud of the relationships we have built, and it’s been a pleasure to meet so many of you over the years. Without in-person opportunities to connect through the late spring of last year, our team worked to stay in touch with each of our nearly 600 member firms. We wanted to learn from your first-hand experiences as you were adjusting to the new normal the pandemic brought. We wanted to make sure our constantly evolving communications were reaching you so you could make informed business decisions, and we wanted to determine how we could help.

Our team members were successful in reaching a professional at nearly 90% of our member firms by phone. It was inspiring to hear story after story spotlighting the resiliency of our workforce. This ambitious call-a-thon was a very gratifying project and reaffirmed what we all know about the strength and can-do mentality of professionals in the construction industry.

As our team asked a lot of questions, we also fielded questions during the calls. We were honored to be a go-to resource as members worked to navigate the trying times.

Also important to us during our direct connections with members was to update our member rosters to help us better share our news and offer guidance. Nearly half of our members shared updated employee information, what markets they work in, and many more details that help us better promote their services for future work opportunities within our membership directory. We continue to welcome these updates from all members.

By asking a lot of questions about what the membership needed from us, we were able to tailor information that we shared and develop education opportunities to meet specific needs. We responded to our members in many different ways.

In just the last year, we’ve sent over 513,000 emails carrying best practices, evolving federal and state guidelines for businesses, news on pandemic-specific CARES Act and Paycheck Protection Program information, benefits of the national Culture of C.A.R.E. inclusion program and so much more.

We also revamped our education opportunities and worked closely with our instructors to host 36 virtual classes with more than 500 attendees. We also continued meeting with members serving on taskforces, committees, shared interest groups and other work groups during another 132 virtual meetings.

During this past year where engagement was so important, our social platforms, especially the AGC Georgia LinkedIn page, had a 100% increase in followers as our members and other industry professionals sought timely news in the ever-changing business environment.