Brand identity and UX design for EkoNata

About :

Des i gn:

ai sal oc al c ompany t hat s el l s onl i ne EkoNat ec ol ogi c alc l eani ng pr oduc t s aswel las pr ovi des c l eani ngs er vi c es .Thec ompany' spol i c yf oc us eson an ec ol ogi c alappr oac h,al lpr oduc t ss ol di nt he onl i nes t or ear ec erfiedands af e.Cl eani ngs er vi c es ar eal s oc ar r i edoutus i ngec ol ogi c alpr oduc t s .

Themai ngoaloft hepr oj ec ti st o al i gnt hevi s ual as pec t swi t ht he ec ol ogi c alc l eani ngpr oduc t sand s er vi c es .The pr oj ec ti s a vi s ual r ebr andi ng of EkoNat a.Thegr aphi cc onc epti sapr opos alf ort he i den fic a onofel ement sus i ngr ec yc l edmat er i al s , c ol or s ,andpa er nsi ns pi r edbynat ur e.Thepr oj ec t c ons i s t s ofc r ea ng a c ons i s t ent br and i den t y , mer c handi s ec onc ept ,andwebs i t edes i gn.

e-ecology

Leafs hape

UXCASESTUDY

Cl eani ngcompany&onl i nes hop

EMPHATI ZE

>

DEFI NE

>

I DEATE

Res ear c hgoal s : T r yi ngt ounder s t andhow peopl es hoponl i ne, whatt heyfinddi ffic ul t dur i ngt hepr oc es s , whatmak est hem mak ec er t ai nc hoi c eswhi l e s hoppi ng,andwhatf ac t or shavet hegr eat es ti mpac tont hepur c has eof s el ec t edpr oduc t sands er vi c es .

Ques onsas kedt het ar getaudi enc e:

· Whatdoesyourc l eani ngr ou nel ookl i k e? · How doyoul ookf orc l eani ngs er vi c es ? · Canyoudes c r i beyourexper i enc ewhi l el ooki ngf orc l eani ngs er vi c es ? · Whatar eyoul ooki ngf orwhi l ec hoos i ngt hes er vi c es ? · Canyout el lusaboutyourexper i enc eswi t hc l eani ngs er vi c es ? · Whatki ndofc l eani ngpr oduc t sdoyouus ual l yus e? · What ' st hemos ti mpor t antwhi l ec hoos i ngt hepr oduc t s ? · Doyouc ar ei ft hepr oduc t shavec erfic at esandar eec ol ogi c al ? · How woul dyoudes c r i beyourexper i enc ewi t honl i nes hoppi ng? · How doyoupayf oronl i nes hoppi ng? · Whatar eyourbi gges ti s s ueswhi l eonl i nes hoppi ng?

I nt er vi ewswi t h us er sal l owed me t o no c e pr obl emst hatpeopl e enc ount erwhens hoppi ngorl ooki ngf ors er vi c esonl i ne.

Thankst ot he anal ys i s ,Imanagedt odet er mi nepai npoi nt sandf oc usons ol vi ngt he pr obl emsofadedi c at edgr oupofus er s .

>

PROTOTYPE

>

TEST

Pr obl em st at ement : I voi sabusymanwhoneedst of i nd companywhowi l lt akegoodcar eof cl eani nghi sof f i ce.

Pr obl em st at ement : Mar i ai sahappymom whowant st o changeherhabi t st ol i vemor e sust ai nabl eandecol ogi calway .

Userj our neymap Goal :Fi ndi ngacl eani ng companyt hatwoul dcl ean hi sof f i ceonceaweek.

Per sona:I vo

Userj our neymap Goal :Buyi ngecol ogi cal cl eani ngpr oduct s Per sona:Mar i a

I NFORMATI ON ARCHI TECTURE

UIKI T

Goal : Thepr oj ec ti st oc r eat eawebs i t ec ompl i ant wi t ht hebr andi den t ydes i gnf orpeopl ewho ar et r yi ng t o find c l eani ng s er vi c esand an onl i nes hopwi t hec ol ogi c alc l eani ngpr oduc t s .

Pr obl em: e ar es t r uggl i ng t o find t r us t wor t hy Peopl c l eani ngs er vi c est hatf ul fil l t hei rr equi r ement s and r eac ht hei rs t andar ds .Ot herpr obl ems t hat oc c ur ar e di ffic ules wi t hs c hedul i ng appoi nt ment s , l ac koft r us t , andunpunc t ual i t y .

Peopl e ar e mor e awar e ofr es pons i bi l i t yf or t heenvi r onment ,s owhens hoppi ngt heyl ook f orec ol ogi c al ands af epr oduc t s , whi c har es l l o enexpens i veanddi ffic ul tt oget .