Idea Visual for GD

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PORTFOLIO Angelica Guerra Winter 2024

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Branding & Advertisment Phase I logo

Angelica Guerra

Sketches

First Samples

Portfolio | Idea Visual for Graphic Design

Phase II homepage design

Website Design In this phase, I developed two versions of the website. The landscape version consists of just the homepage. In contrast, the mobile version, being larger, allowed me to incorporate additional elements such as products, pricing information, and icons like “best seller” or “new for holidays.”

Angelica Guerra

Process

Mobile Mockup

Portfolio | Idea Visual for Graphic Design

B&W and Yellow Pattern for Wrapping Paper

Product Mockup

Angelica Guerra

Phase III Package Design

Cup Design For this project, I chose to create patterns, and I selected wrapping paper to illustrate my pattern. I made several changes in size, color, and position. Finally, I ended up choosing the one with the contour line and a smaller size. The donut mockup illustrates it better.

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Cover

Angelica Guerra

Product Catalog Be Smart

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Cover Design

Editorial Page I

Angelica Guerra

Editorial Page II

Editorial Page IIII

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Product Catalog

Editorial Page I

Angelica Guerra

Mockup I

Mockup II

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App Design Phase I

Angelica Guerra

Branding Moodboard

For this final project, I have developed a comprehensive app featuring various functionalities catering to college students, including restaurant recommendations, transportation assistance, and an ATM locator for easy and fast cash access. The aim is to facilitate a more convenient college life for students.

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Login Page

Homepage | U-Pay

Angelica Guerra

Editorial Page II

Homepage | U-Pay

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Sketches

First Samples

Angelica Guerra

Package Design Smart Bites

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Package Design

For the final project, I developed an open package designed to hold a maximum of three cookies, envisioning it as a carrier for cookies. For the exterior design, I incorporated the store logo, which reads ‘Be Smart.’ As for the snack itself, I decided to name it ‘Smart Bites’.

Angelica Guerra

Branding Design

Final Package Design

Portfolio | Idea Visual for Graphic Design

Thank You Angelica Guerra