Idea Visual for GD

Idea Visual for Graphic Design

PORTFOLIO

Angelica Guerra

Winter 2024

Branding & Advertisment

Phase I logo

First Samples

Phase II homepage design

Website Design

In this phase, I developed two versions of the website. The landscape version consists of just the homepage. In contrast, the mobile version, being larger, allowed me to incorporate additional elements such as products, pricing information, and icons like “best seller” or “new for holidays.”

Mobile Mockup

B&W and Yellow Pattern for Wrapping Paper

Product Mockup

Phase III Package Design

Cup Design

For this project, I chose to create patterns, and I selected wrapping paper to illustrate my pattern. I made several changes in size, color, and position. Finally, I ended up choosing the one with the contour line and a smaller size. The donut mockup illustrates it better.

Mockup I

Mockup II

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App Design

Phase I

Branding Moodboard

For this final project, I have developed a comprehensive app featuring various functionalities catering to college students, including restaurant recommendations, transportation assistance, and an ATM locator for easy and fast cash access. The aim is to facilitate a more convenient college life for students.

Package Design

Smart Bites

Package Design

For the final project, I developed an open package designed to hold a maximum of three cookies, envisioning it as a carrier for cookies. For the exterior design, I incorporated the store logo, which reads ‘Be Smart.’ As for the snack itself, I decided to name it ‘Smart Bites’.

Branding Design

Final Package Design

Thank You