Embedding a “think sustainable” culture

In today’s world, every choice, what we buy, how we operate, how we treat others, has an impact.

Sustainability isn’t a distant ideal; it’s a strategic mindset that touches every part of an organisation. This isn’t just about green cleaning or a few ecofriendly practices, it’s about embedding a “think sustainable” culture into the organisation’s DNA. This approach recognises that true success is measured not only by profit or meeting budgets, but also by our impact on people and the planet.

Understand the power of our choices

Cultural change begins by rethinking how we evaluate decisions. Traditionally, purchasing has focused on upfront costs and immediate performance. A sustainable mindset asks deeper questions.

When new equipment is needed, a sustainable leader considers its full lifecycle cost, not just purchase price, but rather energy and water consumption, maintenance, replacement parts, and end-of-life disposal. Is it designed for repair, or destined for the landfill? Also look at the company behind the product. Is its supply chain ethical, has it faced environmental or labour violations? By asking these questions, we mitigate the risks associated with partnering with questionable suppliers and make informed ethical choices that enhance our brand reputation and foster customer trust.

The relentless pursuit of eliminating waste

A “think sustainable” culture relentlessly targets waste, defined as any inefficiency that drains resources, whether energy, water, materials, or human potential. Why pay for wasted energy that also harms the environment? Smart technologies, such as energy-efficient heating, ventilation, and air conditioning (HVAC) systems, LED lighting, and smart thermostats, can significantly reduce electricity use. Low-flow fixtures and efficient cooling or irrigation systems reduce water consumption without sacrificing performance.

In manufacturing, “dematerialising” processes – using fewer materials, minimising scrap, and maximising output – save money and resources. In logistics, optimising delivery routes and investing in fuel-efficient or electric vehicles reduces emissions and operating costs. Every kilowatt saved, drop of water conserved, and litre of fuel avoided, is a win for both the planet and the bottom line.

Mindful of others and the planet

The heart of sustainability is mindfulness towards people and mindfulness towards nature. Some organisations view employees as replaceable and communities as resources to exploit. Sustainable organisations see themselves as part of a larger ecosystem. They invest in people by offering fair wages, safe working conditions, and opportunities for growth. They engage with their communities, supporting local initiatives and striving to be a positive force for social good.

Mindfulness also means actively working to protect biodiversity, reduce environmental footprint, and restore natural resources. Thriving communities and healthy ecosystems form the foundation for long-term success.

Building sustainability into strategy

Embedding sustainability into strategy requires leadership commitment, employee engagement, and consistent action. It means integrating holistic decision-making, waste elimination, and mindful stewardship into every level of operations.

For example, procurement teams can prioritise products with thirdparty environmental certifications. Facilities teams can commit to annual energy and water audits, tracking improvements over time to ensure ongoing sustainability. Operations can set goals for reducing packaging waste or increasing recycling rates. This integration ensures sustainability isn’t a side project, it becomes part of how the business operates.

Is there an improved way to do this?

Creating a culture of sustainability means constantly asking: “Is there a better, more sustainable way to do this?” Often, the answer leads to improved efficiency, lower costs, reduced risks, and enhanced reputation. Over time, these choices compound, building a stronger organisation. It’s a continuous process, not a one-time project.

The legacy we leave

Every decision matters. The choices we make shape not just quarterly results, but the legacy we leave for future generations. A “think sustainable” culture empowers organisations to align financial success with environmental responsibility and social well-being. By integrating sustainability into the organisation’s DNA, we move beyond compliance and cost savings to something greater: building resilience, creating opportunities, and ensuring our success is shared by the communities and ecosystems we depend on.

Abridged article by Stephen P. Ashkin, president of The Ashkin Group, a consulting firm specialising in green cleaning and sustainability. Ashkin is widely regarded as the Father of Green Cleaning.