Media Kit
The #1 100% Black-Owned Worldwide Digital News Source
SERVING TEXAS: THE GREATER HOUSTON AREA & SURROUNDING CITIES We are a Sunday Printed Publication “Addressing Current & Historical Realities Affecting Our Communities.”
Introduction Founded in 1996 as a small newspaper for the Acreage Home community in Houston, African-American News & Issues is a free Sunday publication. which has become Texas’ widest circulated and read newspaper with an African-American perspective. With a weekly statewide distribution of 100,000+, African-American News&Issues’ distribution area includes the counties with the largest African-American populations in Texas.
African-American News&Issues’ mission is to shine a spotlight on problems a ecting African-American communities throughout the state of Texas. We believe it is essential to identify and address the challenges a ecting the cultural values, principles and ideals longcherished by many African-Americans. AfricanAmerican News & Issues is a certified Historically Underutilized Business (HUB) and is recognized as a Minority/Woman-owned business (M/WBE).
African-American News & Issues 6130 Wheatley Street Houston, TX 77091 Sales: 713-692-1892 E-mail: sales@aframnews.com www.aframnews.com
Distribution Total Distribution:
100,000
Greater Houston & Surrounding Cities – 100,000+ Pass-along rate - 4.5x
Lorem ipsum
Distribution by Cities Greater Houston area & Surrounding Cities Alvin, Angelton, Bay City, Baytown, Beaumont, Brenham Bookshire, Cleveland, Conroe, Cypress, El Campo, Groves Hempstead, Lake Jackson, League City, Missouri City Navasota, Orange, Pearland, Port Arthur, Prairie View Santa Fe, Sugarland, Texas City, West Columbia and Wharton
Distribution by Counties Liberty, Fort Bend, Matagorda, Montgomery Orange, Washington and Wharton
Distribution Points We focus very strongly on these locations in the African-American and surrounding communities. • Churches
• Funeral Homes
• Schools, Colleges
• Soul Food Restaurants
• Hospitals • Libraries
• Barbecue Restaurants • H-E-B Food Stores
African-American News & Issues Audience Profile AGE PROFILE Targeted Readership:
3.3 million African-Americans in Texas
65 plus
13% of the Texas Population Buying Power: Pass-along rate:
7.5%
Ages 55 – 64
$2.2 billion (Annual Aggregate Income)
9.7%
4.5% Ages 18 – 24
48.4% male readership 51.6% female readership Median Income: $54,999 Median Value of Home Owned:
11.7%
41.3%
$82,500 Ages 25 – 54
Household Income: $15,000 – $29,999: 16.9% $30,000 – $44,999: 11.6% $45,000 – $59,999: 9.5% $60,000 – $74,999: 32.1%
Education: High School Graduate: Trade School: Some College: College Graduate:
86.8% 6.8% 36.4% 20.9%
Median Age: 31 A ges 1 8 – 2 4 : 1 1 . 7 % A ges 2 5 – 5 4 : 4 1 . 3 % Ages 55 – 64: 9.7% 65 plus: 7.5%
Demographics Greater Houston Area & Surrounding Cities Estimated total population 5,728,143, with average annual increase of 2.4% 16.5% African-American within the region. 25.3% of the Houston population is African-American, the 5th largest African-American populated city.
Facts 1.
African-American newspaper readers represent 73% of $688 billion African-American buying power
2.
National African-American buying power will rise to $1. 4 trillion in 201 9
3.
African-American spending is equivalent to being the 11th largest economy in the world
4.
African-Americans polled said newspapers receive more attention in their communities than any other media
5.
African-Americans consider reading advertising in the newspaper as part of their reading experience and want to see advertising in the newspaper
6.
African-Americans spend signifi cantly more time reading advertising than whites and other non-black residents
7.
African-American polled said they want branding that: a. “Makes me think” b. Portrays intelligent, successful and experienced people c. Is fun, energetic and creative d. Demonstrates strong personality and community leadership e. Is middle-class and neighborly Sources: 2014, African-American Consumer Report,Target Market News, The Selig Center, and the Readership Institute
Advertising Rates and Specifications Publishing Day: Sunday
ALL RATES ARE NET
Publication size: 10.75” x 12” Zone 1
Ad Size
Width
Depth
Full Page
9.75”
10.0”
$7,394.00
1/2 Page Horizontal
9.75”
5.0”
$3,696.00
1/2 Page Vertical
4.875”
10.0”
$3,005.00
1/4 Page
4.875”
5.0”
$1,860.00
1/5 Page
9.75”
2.0”
1,138.00
1/8 Page
4.875”
2.0”
(Gtr. Houston, Gulf Coast & Southeast Region)
$ 931.00
Retail Ad Size Samples DEADLINE ROP Insertion Order is 5:00 p.m. Thursday four (4) days prior to publication t a sales@aframnews.com DEADLINE ROP Art Work Drop Dead is 12:00 noon Friday two (2) days prior to publication at prod@aframnews.com Full Page
1/2 Page Horizontal
1/2 Page Vertical
$200 per spot color $500 for four-color
1/4 Page
1/5 Page
1/8 Page
Marketplace Listing Size
Width
Depth
4-line listing
1.5310”
none
1” Ad
1.5310”
1”
1.5” Ad
1.5310”
1.5”
Business Card
3.1875”
2”
Please contact sales@aframnews.com
or 713-692-1892 for more information
Online Rates Size
Weekly Rate
Monthly
728 x 90 Leaderboard Banner
$345/week
$1,260/ month
300 x 250 Rectangle Banner
$188/week
$600/ month
300x 600 Vertical Banner
$266/week
$945/ month
Frequency discounts may apply. Contact
sales@aframnews.com
or 713-692-1892 for more information
Monthly User Traffic Daily Page Views
Web Ad Size Samples
11.6k+
15.4k+
Unique Visitors
12.2k+
728x90 Leaderboard
300x250 Banner
lable
300x600 Banner
orem ipsum
Social Media www.facebook.com/Aframnews @Aframnews @Aframnews
Preprints
Available only for Zone 1; Greater Houston, Gulf Coast Region. A minimum of 50,000 inserts required. Size
Distribution Rate (CPM)
Single Sheet (10”x10” maximum size)
$59 CPM
4 – 8 tab
$68 CPM
12–16 tab
$70 CPM
20 –24 tab
$75 CPM
Frequency discounts may apply. Contact Reservation deadline:
sales@aframnews.com
14 days prior to insertion date
Delivery information Tri-Star Web Graphics Attention: Ted Mazza 4010 Airline Drive Houston, TX 77002 8 am – 5pm Phone No. (713) 691-0001
or 713-692-1892 for more information
Materials deadline:
7 days prior to insertion date
Contact our Team sales@aframnews.com prod@aframnews.com
Why Advertise In African-American News & Issues? Although traditional media is rapidly evolving, the daily newspaper remains a prime tool for shaping the views and actions of millions of people every day. With most of the major corporate media operations framing the news according to what is treated as official, documented history or conventional wisdom, our role as a community news media organization is to expose and debunk the easily accepted and erroneous generalities about the African-American community and its place in the larger society. Meanwhile, recent documented research reveals newspapers continue to attract highly educated consumers who are ready to shop and spend. In an average week, 85 percent of adults who have done post-graduate work or who have advanced degrees either read a print newspaper or visited a newspaper Web site. From the perspectives of news value and advertising potential, African-American News&Issues is a proven two-pronged success story — filling a news void in the African-American community while attracting and keeping consumers able to shop and spend with our advertisers. Our status as a solid source of news and advertising revenue remains strong and is steadily growing as we continue to raise our profile and gain greater recognition in the Gulf Coast region and across the state of Texas. Source: Newspaper Association of America, 2010
African-American News&Issues 6130 Wheatley Street Houston, TX 77091 Sales: 713- 692-1892 Fax: 713- 692-1183 E-mail: sales@aframnews.com
www.aframnews.com