AFN Marketing Offering

introduction to AFN MARKETING Our team of seasoned Marketing, Creative and Social Media professionals are 100% focused on Branch Marketing Support. We are dedicated to providing our originators with the very best solutions and support possible.

WE SUPPORT YOU. Your dedicated marketing team Vice President of Marketing & Creative Services

Social Media Manager

Our VP of Marketing & Creative Services has more

Our AFN Social Media Manager is here to help you

than 17 years of mortgage marketing experience.

develop social media content, strategy and training.

She is here to ensure we create raving fans and to implement new marketing systems.

Multimedia Designer Our Multimedia Designer develops high-end videos

Marketing Creative Director

to showcase all that AFN has to offer and helps you

Our Marketing Creative Director develops marketing

grow your business through social media videos.

and advertising collateral to help branches and loan originators grow and succeed while managing

Marketing Senior Project Manager

expansion of the marketing library.

Our Senior Project Manager is responsible for managing a variety of marketing projects to ensure

Marketing Promotions Manager

new tools and services roll out smoothly to support

Our Marketing Promotions Manager manages our

our branches and loan originators.

company store and helps with promotional and print coordination.

Marketing Coordinator Our Marketing Coordinator is here to help answer

Marketing Creative Manager

your basic marketing questions and complete a

Our Creative Manager is here to help you with

variety of marketing tasks to support you.

advertising requests and completes a variety of graphic design requests company wide.

marketing OVERVIEW

intelligent marketing suite crm and lead management on-demand Marketing LIbrary loyalty campaign custom marketing support individual websites full social media support

the afn BRAND

The American Dream Personified The American Financial Network, Inc. brand conveys a positive customer

experience

for

our

borrowers as well as our referral partners.

borrower surveys The AFN brand is:

online store property listing systems mortgage insight tool

Optimistic & Inspiring Integrity & Ethics Driven Professional & Modern Never Fear-Based Or Negative

Through

every

touchpoint

we

convey a sense of well-being, comfort, stability, and integrity.

INTELLIGENT MARKETING SUITE

ICONNECT

Intelligent Marketing & Relationship Productivity Suite iConnect is a cloud-based and mobile friendly suite of tools that empower you to grow your business through automation, relationship building, lead generation, and more.

System Includes • Business Building Tools

• Email Marketing

• Contact Management (CRM)

• In-process Communications

• Customer Retention

• Leads Management

• Database Mining

• Loan Presentation Tool

• Direct Mail Marketing

• Marketing Library

System Features • Automated User Set Up

• Marketing Compliance Management

• Dynamic Advertising Disclosures

• Real-time Loan Data Sync

CLOUD-BASED

& MOBILE OPTIMIZED

ON-DEMAND

MARKETING LIBRARY The Marketing Library that is more than flyers The AFN marketing library features tons of marketing from multi-media campaigns to direct mail postcards. Each piece is customized for you and is already compliance approved.

Library Features • Automated personalization

• Postcard print/mail ($1.00 ea/no minimum)

• Free PDF downloads

• Smart marketing (birthdays, anniversaries)

• Free unlimited emailing • Co-branding with REALTORS®

1,000+

MARKETING PIECES

three-year

LOYALTY CAMPAIGN Keeping relationships strong just got easier.

We provide our Loan Officers a 3 year loyalty campaign on every closed loan, free of charge, to help you keep in touch with your customers in a fun, interesting, and easy way.

System Features • 48 Unique Communications • 12 Full-Color Post Cards • 36 Dynamic HTML Emails • A Better Way to Ask for Referrals • Compliance Approved Content • Content is Unique to AFN • It’s Completely Automatic • No Cost to Our Branches • Personalized for the Loan Officer • REALTOR® Co-Branding Available

custom marketing

SUPPORT

Custom Advertising & Creative Services You have your own personal marketing agency. We offer custom creative development including idea-storming, graphic design, copywriting and compliance review.

We Can Help With • Banners

• Flyers

• Rack Cards

• Booklets

• Listing Flyers

• Signage

• Brochures

• Magazine Ads

• Social Media

• Door Hangers

• Postcards

• Web Ads

• Emails

• PowerPoints

• And more!

Your Personal Marketing Agency We are dedicated to providing our Branches with the very best solutions & support possible. It is our duty to strengthen our brand, gain market share, and promote growth.

individual

WEBSITES Every Loan Officer receives a free website that is fully integrated with Encompass and features an easy way for borrowers to complete their application online via the SNAP app.

Website Features Encompass Integrated

Mobile Responsive

Feeds Into iConnect CRM

Mortgage Calculators

Lead Capture Form

Testimonials

Full Application

Vanity Domains Allowed

Short Application Available

Video Embeds

Learning Center

SimpleNexus available as Opt-In Service

guided

SOCIAL MEDIA Social Media is an essential source of business.

You have a guide!

Our full-time Social Media Manager is here to guide you through the ever-changing landscape of social media and help you make the most of it.

System Features • Full Social Media Support • Weekly Images/Content Provided • Hours of Live & Recorded Training • Local SEO Support • Social Media For Realtors® • Automated Social Media Posts with Opt-In Service

Weekly Animated Videos New animated videos released weekly for your use on social media!

borrower survey system

SOCIAL SURVEY

Expanding the voice of happy client reviews to build your online reputation.

Social Survey sends out Customer Satisfaction Surveys to all closed loan customers automatically on your behalf. It is built to route highly satisfied customers to directly review you, then automatically post those HAPPY CUSTOMER reviews on your social media pages!

System Features • Free Automated Setup • Easy Way to Manage Your Online Reputation • Measures Consumer Satisfaction • Personalized Landing Page with Your Rating and Reviews • Link To Your Social Media Profiles like LinkedIn, Facebook & Twitter

team afn

ONLINE SHOP From promo items to apparel, the Team AFN Shop has it all. We pre-stock many items for fast shipping and also feature many custom choices. Event rentals are also easy to order.

Shop Features • Apparel

• General Brochures

• Quick Ship Items

• Business Cards

• Pay via P&L

• Signage

• Envelopes

• Promotional

• Seasonal Bulk Orders

• Event Rentals

• Quick and Easy

• Stationery

more marketing

PROGRAMS Realtor Marketing & Property Listing Systems Cutting-edge technology and modern designs that highlight the property’s best attributes and can be co-branded* with your Realtor® partners. From informative flyers, to modern property websites and eye-catching postcards, you’ll be sure to impress buyers for your listings.

Total Expert Total Expert is an approved AFN CRM system available to all Loan Officers and Branch Managers. From co-marketing opportunities to branded journeys, Total Expert has all the AFN marketing you’ll need to turn consumers into customers for life.

MBS Highway MBS Highway is the premier sales tool in the mortgage industry, which brings Mortgage Market and Real Estate Data to AFN Originators, their clients, and referral sources. AFN has special branch pricing to allow you to make the most of the tool. Branch subscriptions include it all, from Loan Advisor, and Presentation Highway to Open House Flyers, Social Studio and the MBS Highway Marketing Kit.

SimpleNexus AFN SNAP by SimpleNexus is an optional service that can power your AFN SNAP application and allow you to simplify the loan communication process from start to finish.

CORP NMLS# 237341 • INTERNAL USE ONLY • EQUAL OPPORTUNITY EMPLOYER THIS PUBLICATION IS INTENDED FOR INDUSTRY PROFESSIONALS ONLY