AFN Marketing Start Up Guide

Our award-winning team of seasoned Marketing, Creative and Social Media professionals is 100% focused on Branch Marketing Support and we are so excited you are here! If you have comments or questions about this guide, or marketing in general, please email us at marketing@afncorp.com.

Stay up-to-date on new marketing tools and services by bookmarking our AFN Hot Marketing page.

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Hot Marketing

Password - GoTeamAFN

1

Attend Trainings Pre-License

Learn the systems & tools available.

Whether you join live trainings or access recorded trainings on the Marketing Hub, you can learn about all the systems & tools available to you.

Live Training Registration

2

Recorded Trainings

Order Business Cards Post-License

Represent yourself in style!

Business cards are a great way to represent yourself as a member of Team AFN. We have several business card options to choose from.

You should order your business cards as soon as you’re licensed with AFN to avoid any delays in marketing yourself. You can create an account during checkout or under “My Account” and pay via credit card or your branch P&L (with Branch Manager approval).

Note: Once you place an order, you will receive a proof to approve.

Order My Business Cards

Training Guides

3

Access Marketing Campaign Post-License

AFN’s Free CRM Platform.

This free proprietary CRM is easily accessible in Command Center and works behind the scenes for you!

Campaign Automation It works in the background analyzing your database to send automated nurturing and trigger criteria campaigns based off past loan data. The CRM is fully integrated with Command Suite Ecosystem.

In-Process, Holiday & Post-Close Campaigns You’ll have access to in-process communications with 8 milestones sent throughout the loan process.

Under Email Notifications, you can select which audiences and milestones you wish to send. You’ll also be able to opt-in to nurturing campaigns, holiday and post-close loyalty campaigns.

Marketing Library The CRM features a marketing library with downloadable flyers, with the ability co-brand with your referral partners.

Learn More Here

4

Send Announcements Post-License

Get the word out that you’ve joined AFN. Let your past clients and referral sources know you’ve moved to AFN. Search the keyword “moved” in Marketing Campaign to locate marketing flyers.

Download & Post on Social Media

5

Make The Most Of AFN Branded Social Media Post-License

Let us be your guide!

Our experienced team of marketing professionals is here to guide you through the everchanging landscape of social media and help you make the most of it.

Watch your email for Weekly Content suggestions and updates to keep your social media pages fresh, fun and relevant. Check out the Social Media LIbrary for full access to images and videos to post on your pages.

We offer live and recorded trainings to help you learn how to make the most of various social

Social Media Library

6

Experience.com Post-License

Amplify the voice of your customers!

Experience.com, formerly Social Survey automatically sends Customer Satisfaction Surveys to all closed loan customers on your behalf. It is designed to encourage highly satisfied customers directly to review you and then posts those reviews on social media.

Complete your profile with a professional headshot and bio, then connect your Experience. com profile to your social media pages to showcase your positive reviews to your followers!

You have access to this system for FREE.

Login to Experience.com

Didn’t receive your credentials yet?

Email marketing@afncorp.com.

6

Customize Ads Post-License

You have your own personal marketing agency.

Do you have a concept you would like to have developed, or previous successful piece you’d like to have re-branded? Simply complete the Advertising Request Form and we’ll get it branded to AFN for you! From flyers and postcards, to signage and banners, our team can design it all.

Take advantage of this FREE design service today by completing the form below, and remember to bookmark the page for future requests!

Submit an Ad Request

Questions? Marketing@afncorp.com CORP NMLS# 237341 • INTERNAL USE ONLY • EQUAL OPPORTUNITY EMPLOYER EQUAL HOUSING LENDER • INDUSTRY PROFESSIONALS ONLY