GUIDE NOS
WELCOME TO FRED’S DENIM GUIDE
At A fish named Fred, denim is more than just fabric, it’s a foundation for self-expression. In this Denim Guide, we present our unique approach to jeans: standout fits, bold details and premium comfort with a Fred-twist.
Designed for retailers who want to offer something different, our denim line combines commercial appeal with a distinctive brand story. Discover the styles that turn heads and drive sales.
BARRACUDA FIT
This is not your average pair of jeans. The Barracuda Denim fits in all the right ways. Crafted from a stretch cotton blend with a deep indigo wash and subtle fading, it’s designed to move with you and turn heads while doing it.
Why the name Barracuda? Because just like the fish, this denim is fast, sharp, and unapologetically bold. With a slim fit and signature Fred detailing on the back pocket, you’re ready to make waves! Whether you’re at the office or out chasing your next adventure.
82% Cotton, 16% Recycled Polyester, 2% Elastane
Slim fit: relaxed at the top, sharp at the ankle
A stone wash for a worn-in look
Fred embroidery “Good Catch”
AFNF detail on the jeans loop
Available in a size range from 29 – 40
MARLIN FIT
Meet the Marlin Denim: sleek, smart, and built to move. Just like the Marlin fish, this denim is fast, agile, and impossible to ignore. Designed with a modern tapered fit and just the right amount of stretch, it’s made for men who like to stand out without shouting.
The Marlin Fit offers room at the thighs with a tailored leg, making it perfect for those who want comfort without compromising on style. Washed to perfection with subtle fades and finished with Fred’s signature playful details, this is your new go-to pair, whether you’re cruising the coast or owning the city streets.
Key Features:
99% Cotton, 1% Elastane
A “Good Catch” inner embroidery
Premium stretch denim for all-day comfort
AFNF detail on the jeans loop
Timeless wash with just the right fade
Available in a size range from 29 – 40
SHARK FIT SHORTS
A must-have for the summer collection: our Fred Denim Shorts. These shorts combine a classic 5-pocket design with a modern, slim-fit cut and comfortable stretch denim. Designed for men who like to stand out.
These shorts feature signature Fred details such as a Good Catch inner embroidery, contrast stitching, and branded buttons. Available in multiple washes, making them easy to mix and match across collections.
Key Features:
82% Cotton, 16% Recycled Polyester, 2% Elastane
High sell-through in warmer months
Easy to combine with polos, shirts, or tees from the spring / summer collection
A “Good Catch” inner embroidery
Available in a size range from 29 – 40
