TABLE OF CONTENT 2
WHAT IS A FRED’S THREADS
THE PRODUCT
VISUAL IDENTITY
BRAND COLOURS & TYPOGRAPHY
LOGO’S
SOCIAL MEDIA CONTENT
page 4-5
page 6-7
page 10-11
page 14-15
page 16-17
page 20-21
WHAT IS FRED’S THREADS?
After setting up with A fish named Fred, we are excited to introduce a revolutionary new concept: Fred’s Threads.
Envision a scenario where your suit, once crumpled in a backpack, emerges impeccably smooth after an arduous journey.
Why contend with ironing boards when your time could be better spent enjoying the sun on idyllic beaches?
Fred’s Threads is engineered to combat wrinkles effectively. Simply pack your suit, and voilà – you are ready to make an impression!
Join us in the wrinkle-free revolution. Your backpack transforms into an essential tool for maintaining sartorial elegance. Goodbye to traditional ironing methods and embrace the convenience of wearing suits straight from your backpack, wrinkle-free and ready for any occasion.
THE PRODUCT
Fred’s Threads, a new sub-label from A Fish Named Fred, is renowned for its unique design aesthetic and top-notch quality. We pride ourselves on using only the finest materials, such as cotton and linen, ensuring both comfort and durability. Our loyal customers return season after season, drawn to our long-lasting products.
This has led A Fish Named Fred to introduce Fred’s Threads. This sub-label focuses on stylish, comfortable suits that resist wrinkling, perfect for travel.
While the collections are less colorful and vibrant than the typical range from A Fish Named Fred, they do not compromise on style or quality. Each garment is meticulously crafted,
Reflecting the essence of our central concept with careful selection of fabrics, colors, patterns, and textures.
To maintain our commitment to premium quality, the design team at Fred’s Threads travels the world to handpick fabrics and threads, ensuring each piece meets our high standards.
VISUAL IDENTITY
As always, with Fred, we pay attention to details, and as you can see below, our clothing is filled with intricate details that make our brand easily recognizable.
Lining in print
Two pockets on the inside of the blazer
The buttons have Fred’s Threads printed on them
Fred’s Threads pin Shows you’re a real Fred!
Cool chest pockets
Pockets for your phone, keys, and more...
BRAND COLOURS & TYPOGRAPHY
Didot - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
#00222C
Cattily Demo Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
RALEWAY - REGULAR
#B5B6AC
#9F271F
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
LORA
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklnmopqrstuvwxyz 0123456789
LOGO’S
SOCIAL MEDIA CONTENT
