Charmly Charmed Brand Campaign

About Brand

Presented to you with love, by: Afifah Dinar Izdihar Andi An-Nissa’a Maharani Hafizah Ismillah Raihani Irene Octavyn Simaremare Maryam Hanifah

2

About Charmly Charmed

Charmly Charmed is an artisant brand that produce some cute stuff like charms, keychain, pin, fashion, and others with our cute design.

Charmly Charmed has its unidue design, Animal Pun Meme, that will entertain you.

3

Campaign Series

( 4

CharmlyCharmed Charmed Our Charmly animal collector lovers Help(s) kawaii who want to collect show love for animals kawaii stuff

friendly by making avoiding uglyanimal designcharacter animals campaign enjoying aesthetic design and supporting typical product charms product unlike typical

)

Find Us Homes This #FindUsHomes campaign is focused on showing our audiences that we care about the animals in real life, as well as doing animal campaigns. We would like to make friendly characters for those animal lovers to befriend with.

5

Campaign Series

( 6

Our Charmly Charmed Help(s) kawaii collector who want to collect kawaii stuff

by avoiding ugly design and enjoying aesthetic design unlike typical charms product

)

Let’s Get Kawaii This #LetsGetKawaii is focused on how to make our audiences want to collect our products, such as making all the characters connected as whole. We avoid to show ugly boring design and impress them our aesthetic side since our target is kawaii collectors, whose likely aware of design trends.

7

Campaign Series

(

Our Charmly Charmed Help(s) urban young adult who want to entertaining theirself

by decreasing dullness and giving motivations unlike typical product

8

)

Everything Pawssible

The #EverythingPawssible! campaign is designated to motivate the young adults in living their lifes. This campaign shows our relatable characters with their motivational quotes so our audiences will feel connected.

9

Design Process

Mindmap

After some sweet brainstormings, we put the ideas on a blank paper and a mindmap popped out.

10

Moodboard

We selected some words and then went surving in the internet to find some references to help us designing the campaign series.

11

Design DesignProcess Process

12

Sketch

We did some rough sketchings about Happy Quotes Feeds and Stories, Games, Comic, and others before finally moving to digital steps.

13

Design Process

Everything Pawssible

14

Random Quotes (IG Post) Through the puns qoute on the picture and its caption, we expect our audiences to simply know that they’re worth it and they have us on their side, also encouraging them to love theirself.

To-do List (IG Post) This to-do-list is designed in the purpose of our audiences doing the positive things listed on the picture and feel happier, though only thinking of doing those things. This campaign serie’s goal is receiving audiences’ reactions through the comment section.

Character Profiles (IG Post) These character profiles series brings positivity and playful vibesw through the characters preferences and qoutes. We expect our audiences will feel related and enganged with the characters and find their favorite ones to adopt.

15

Design Process

Word Games (IG Story) This game simply asks our audiences to tell us their first word read from the table.

We expect them to immedietely feel like their word described and be happier to continue their day.

This campaign serie’s objectives is having our audiences to play the game on their own, or with additional point of them reposting the picture.

How Similar Game (IG Story) This game’s objective is to have our audiences be enganged with our characters and know their characteristics, also to have them reposting the post and spread the word.

16

Sharing Time #1 (IG Story) This sharing time serie is designed to interact with our audiences and know their concerns and reply them with our encouraging pun quotes from the characters.

Sharing Time #2 (IG Story) This series is designed to ask our audiences telling us what’s their motivational quotes and spread the words so other people will know, also to help adding some ideas for the brand’s future quotes.

17

Timeline Timeline

18

Charmly Charmed Instagram Result

Screenshot Screenshot

19

Design Design Process Process

20

21

Screenshot

22

23

Design Process

24

Charmly Charmed Video Frame

25

Screenshot

26

Word Games

27

How Similar Games

28

Oh no, we’ve reached the end of the journey. Did you have fun? We still have so many fantastic campaign to tell.

Whale.. maybe you should stay tuned to the Punderland.

Let’s meet again on Charmly Charmed!

29

30