MARKETING
4 Ps (Product, Price, Placement and Promotion)
EDUCATIONAL PROMOTION
SALES
Buyer’s Journey
Sales Support
QUESTIONS What is it? Who are you?
Unaware Brand Awareness Vendor & product comparison
Purchase
Expert & peer validation
Acknowledgement
Industry & product neutral information
Education
INTEGRATION OF PROMOTION & SALES If you are not integrating you are dis-integrating
Outbound Calling & Conversations
Interest Problem Acknowledged
Solution
Meetings/ Demos Held
Looking For A Solution Validation
Loyalty
QUALITY DATA: The quality of the data 100% impacts the productivity of the funnel. Good data=high productivity. Bad data=stagnation. INTEGRATED SYSTEMS: Sales and promotion must understand and use the same CRM, data analytics, and marketing automation tools. UNIFIED STRATEGY: It’s important to know where to focus efforts and why—when to rely on inbound when to send an email and when to pick up the phone. COHESIVE CULTURE: The teams must use a common language, create processes that incorporate one another, and create a culture of transparency and accountability together.
Consideration
Purchase
Who needs you and why? What are the consequences of not having it? What are my options? Why should I choose you?
Opportunities Found
Close
Customer Journey
Retain & Upsell
Affinity Connection, Inc. 302 S. Burrowes St. State College, PA 16801
Contact : (800) 598-4050 x131 / (814) 237-0481 x131 connect@affinityconnection.com / greg@affinityconnection.com affinityconnection.com