CREATIVE DEPLOYMENT

Page 1

CREATIVE ASSETS

2023 - 2024

DEPLOYMENT

This culmination of work showcases some of the most prominent creative visuals used for Deira International School and Universal American School during the academic year 2023-2024. These assets were utilized to promote brand awareness, increase enrollment, and establish a strong school identity across both print and digital platforms.

DIGITAL DFC CAMPAIGN 2024

DELIVERABLES

Digital advertisements to accommodate various screen sizes displayed in and around Festival City Mall. Each advertisement was displayed for 15 seconds.

DIGITAL DFC CAMPAIGN 2023

DELIVERABLES

Digital advertisements to accommodate various screen sizes displayed in and around Festival City Mall. Each advertisement was displayed for 15 seconds.

MARKETING COLLATERAL BROCHURES

DELIVERABLES

School brochures and informational documents:

Six Fold Square Brochure

PRINT / OFFLINE WALLPAPER

DELIVERABLES

Various Acrylic LED panels were installed alongside large-format wallpapers to create a premium aesthetic.

PRINT / OFFLINE ROLL UP BANNERS

DELIVERABLES

Roll-up banners showcasing the available subject choices for students.

Size: 850mm x 2000mm

PRINT / DIGITAL COBIS EVENT

DELIVERABLES

- Roll-up banners

▪ 850mm wide x 2000mm

- Lanyards for speakers, delegates and staff

- Social media square posts for event speakers

▪ 1080px by 1080px

PRINT / OFFLINE INFOGRAPHICS

DELIVERABLES

Combination of large format wallpaper and foam board display.

OPTIMISATION OF OPERATIONAL FUNCTIONS

Advice and support on admissions

High-quality PR and marketing

Providing support in operational areas

Advice and support on all governance matters

Wide range of AFEF-level policies

Driving Efficiency and Consolidation

Leveraging the Al-Futtaim Group

CENTRE FOR EXCELLENCE IN ARABIC

Project Aghsan

AFEF School Outreach

Arabisation Curricular and Bilingual Education Collaboration and Partnership Research in Arabic for Arabic Literacy

EXCELLENCE AS STANDARD

Outstanding and Beyond

RESEARCH, LEARNING & DEVELOPMENT

Action Research with Birmingham University

Education Research Hub Education Futures Research into Arabic Teaching and Learning

AFEF PROGRAMMES & PARTNERSHIPS

Experiential Learning Scholarships

Emiratisation Alumnai

Education Futures

Birmingham University Partnership

OUTREACH AND SOCIAL FOOTPRINT

Education for Refugees

• Global Citizenship and International Understanding

MANAGING FUTURE PROJECTS

Cultural Centre Pioneer School Boarding School Jusoor (ECC) Overseas Expansion

DIS UAS
YOU ARE INVITED GRADUATION CEREMONY YOU ARE INVITED GRADUATION CEREMONY 10,2023 3:30PM YOU ARE INVITED GRADUATION CEREMONY JUNE YOU ARE INVITED GRADUATION CEREMONY 2023 3:30PM YOU ARE INVITED GRADUATION CEREMONY JUNE
OFFLINE

DIGITAL DFC CAMPAIGN 2024

DELIVERABLES

Digital advertisements to accommodate various screen sizes displayed in and around Festival City Mall. Each advertisement was displayed for 15 seconds.

DIGITAL DFC CAMPAIGN 2023

DELIVERABLES

Digital advertisements to accommodate various screen sizes displayed in and around Festival City Mall. Each advertisement was displayed for 15 seconds.

ARTWORK BY LEIGH (GRADE 9)
PRINT / OFFLINE DESK CALENDAR

DIGITAL SOCIAL MEDIA

- DELIVERABLES

- FACEBOOK | INSTAGRAM | DISPLAY

- Square posts 1080px by 1080px

- Landscape posts, 1080px by 566px

PRINT / OFFLINE WALLPAPER

DELIVERABLES

Wallpaper and acrylic panels for various locations:

- Administration area

- Swimming pool

- Cafeteria

Dish Station Please return your plates and cutlery here Dish Station Please return your plates and cutlery here Serving Station Order and collect your meal here Pay Station Please pay for your meal here Grab & Go Station Collect here

DIGITAL SOCIAL MEDIA

DELIVERABLES

FACEBOOK | INSTAGRAM | DISPLAY

Social media content for various carousel and still campaigns

- Square posts 1080px by 1080px

DELIVERABLES

- T-shirt designs

- Roll-up banners

▪ 850mm wide x 2000mm

- Poster designs

▪ 210mm x 297mm

- Momentum magazine.

▪ 210mm x 260mm

FOREVER LEARNING, FOREVER ACHIEVING www.DISdubai.ae +971 4 232 5552 FOREVER LEARNING, FOREVER ACHIEVING www.DISdubai.ae +971 4 232 5552
MARKETING COLLATERAL VARIOUS

MARKETING COLLATERAL BROCHURES

DELIVERABLES

School brochures and informational documents:

Course Description Guide:

- High School

- Middle School

- Elementary School

UAS Factsheet

Size: 210mm x 297mm

When you step into Universal American School, you will be welcomed by a diverse and inclusive community of caring and curious individuals. Our students are inspired to challenge themselves within a rich academic, artistic, and athletic educational program rooted in the New York State standards and taught through the framework of the International Baccalaureate. Director WORD FROM OUR DIRECTOR ENROL NOW 1200+ STUDENTS exceptional campus 75+ NATIONALITIES EM RATI, TALENT AND ACADEMIC SCHOLARSHIPS AMERICAN CURRICULUM + International Baccalaureate + Advance Placement (AP) RATED VERY GOOD BY KHDA A BOUTIQUE AMERICAN CURRICULUM AND IB WORLD SCHOOL FOREVER DRIVEN BY KNOWLEDGE, INSPIRED BY SUCCESS Universal American School was founded in 2005. Since then we have served our students every day, helping them become compassionate, you learn more about UAS the term “community” will resonate with you family-friendly Festival City. There is a wonderful feeling about our school which comes from our mission: To Nurture an International Community of Integrity and Academic Excellence. A NOT-FOR-PROFIT SCHOOL governed by the Al Futtaim Education Foundation. There are two surplus generated by their school fees will be put back into the school. The second is that working alongside an organization like Al Futtaim, we are uniquely positioned to provide real-world learning experiences to our Universal American School is a wonderful place to grow and learn. Whether you want to participate in our Fringe Festival, one of our four annual school productions, watch one of our 30+ sports teams, debate politics with our Model United Nations students, or learn about our Emirati committee or the National Honor Society, UAS has something to wonderful energy here. CURRICULUM New York State Standards PreK-12 IB Primary Years Programme VERY GOOD 21 - 2022 37 330 40 450 45 850 61 120 63 962 76,670 OUR WORLD CLASS FACILITIES Universal American School is located in the family-friendly Al Badia community at Dubai’s Festival City. 70,000 square meter landscaped campus Expansive science labs Extensive indoor & outdoor covered play areas Medical clinic Media and Design hubs Innovation hub Problem solving and creation Multi-purpose hall 25m swimming pool Information hubResearch and literacy Fully equipped Two large fully equipped art studios Language specialist rooms Natural grass football pitch Multi-sport gymnasium Scorpion Success hub for inclusive education Well-being Centre KHDA has rated the overall quality of education at Universal American School as very good. students to improve their comprehension skills with Numeracy skills are well developed in the KG and elementary school, through a variety of hands-on activities and mental mathematics practice sessions. Students frequently use technology in the classroom to carry out research that helps them enhance their knowledge and understanding of concepts. Students maintain excellent relationships with others because of the caring and nurturing environment of the school. way to graduation with the choice of the American High School Diploma and the IB Diploma Programme. WHAT THE KHDA IS SAYING ABOUT UAS For information on tuition fees, please visit our website. Contact Us: Tel: +971 4 524 0444 Email: info@uasdubai.ae Website: www.uasdubai.ae
@Copyright 2024 AFEF All rights reserved

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