Media Kit 2026
Who We Are Audience Demos
Afar Platforms Case Studies Appendix
Who We Are
Recognized for meeting high standards of social and environmental performance, transparency, and accountability as we inspire and empower millions of travelers to make travel a force for good.
Our Mission
Make a positive impact in the world through high-quality storytelling that inspires, enriches, and empowers Travelers Who Care®.
Our Audience
The travelers and travel advisors who influence how the world travels.
The World's Best Travelers
Afar reaches the most affluent, influential, and well-traveled consumers.
Affluent and Influential
Median Age: 41
Highest Concentration of Affluent Millennials
Average HHI: $336,159
Average Net Worth: $3.7MM+ More than $750K higher than other travel media
Most likely to influence others across: Travel, Watch/Jewelry, Banking, Auto, Spirits, and more
Discerning Travel Preferences
Most trips/year: 16
Highest Annual Travel Spend
Most likely to:
Fly first class or private Stay at a 5-star or luxury boutique hotel Take a river or expedition cruise Eat at a Michelin-starred restaurant
Driven by Their Values
Actively try to minimize their environmental impact
Pay more for sustainable products
Prefer to go off the beaten track and where the locals go
Influential Travel Advisors
Afar's proprietary network of advisors across consortia who shape what's next.
Our Platforms
Human-centered storytelling across all our channels.
Suitcase International
A celebrated U.K.-based travel brand that encourages thoughtful exploration of the world through beautiful storytelling
Overview:
• 4MM+ Monthly Impressions
• 75% global audience reach
• £160K+ Average HHI
• 10+ trips/year
Opportunities:
• Brand pages and custom advertorials
• Impact units
• Custom content development
• Newsletter integration
• Social campaigns
Afar Magazine Print
Award-winning journalism, immersive photography, and distinct design from a diverse group of publishing experts.
Overview:
• 4x Issues a year
• Rate Base: 275,000 | Audience 1.1MM
• Ad/Edit: 40%/60%
Opportunities:
• Brand pages and custom advertorials
• Impact units
• Targeted distribution including: Geographical copies, Advisor-only mailing, private airport distro, and more
Digital
Afar.com
The best inspiration and planning tool for Travelers Who Care.
Overview:
• 2.5MM+ Monthly unique visitors
• 15MM+ Monthly impressions
Opportunities:
• Editorial launch sponsorships and integration
• Contextual takeovers
• Interactive ad units
• Custom content development
• Dedicated hubs
2x Above Average CTRs on campaigns
Digital
Afar Network
Extend your campaign into premium, brand-safe environments that reach the same high-intent travelers as Afar.
Overview:
• Powered by Afar’s first-party and contextual audience data
• Seamless creative alignment with on-site content (native, display, or video)
• Brand-safe, premium publisher inventory
• Weekly human optimization for efficiency and brand alignment
Opportunities:
• Premium audience targeting at scale
• Interactive custom units
• High-impact video and audio content distribution
“Afar has always had amazing travel writing. Love that the stories are now available in podcast form.”
Audio
Afar Podcasts
Thought-provoking podcasts that celebrate travel as a force for good
Overview:
• Three exciting and dynamic shows: Unpacked by Afar, Travel Tales, and View From Afar
• 4.8/5.0 ratings on Apple Podcasts
• Premium distribution across Apple Podcasts, Spotify, and the Airwave Network for scale
Opportunities:
• Pre-roll and mid-roll spots
• Custom Afar-produced brand segments
• Destination-focused editorial episodes
• Dedicated miniseries
• Full-season takeovers
• Consultative services
Editorial Storytelling
Afar Video
A growing platform that transports travelers through visual storytelling
Overview:
• 118%+ YoY increase in views
• 400% YouTube subscriber increase over the past 3 years
• Comprehensive YouTube, social media, and streaming distribution
• Targeted amplification to reach the right audience
Opportunities:
• Editorial destination coverage
• Branded integration into editorial content
• Development of episodic series for streaming
• Custom solutions
300MM+
Social Impressions Annually
Social Media
Afar Social
Bringing travelers together through scroll-stopping content and a curated visual aesthetic
Overview:
• 17% Follower growth YoY
• 247% growth in social impressions YoY
• Above-industry average engagement
Opportunities:
• Social content integration and original storytelling across our channels, including: YouTube, Instagram, Tik Tok, Facebook, Pinterest, and LinkedIn
Afar Email Database
Deliver your message directly to the inboxes of travelers who care
Overview:
• 1.2MM+ opt in subscribers
• 4 editorial newsletters, 7 dedicated emails
• Above-industry average engagement
Opportunities:
• Newsletter sponsorships/custom integrations
• Dedicated email sends
• Specialized high interest lists, including geotargeting
• Polls/surveys
Editorial Newsletters
• Daily Wander
• From the Editor
• Stay Here Next
• Afar Advisor
Dedicated Emails
• Wanderlust
• Dream Deals
• Front Desk
• On Deck
• Spotlight On
• Journeys Itinerary
• Advisor Dedicated
Experiential
Afar Events
Bring
industry thoughtleaders and influential travelers together through curated experiences
Overview:
• Highly bespoke event experiences
• Curated audiences including industry thoughtleaders, editors, advisors, and/or consumers
• Available in key domestic and international markets
Opportunities:
• Private dinners
• Cocktail receptions
• Custom concert series
• Live podcasting
• Bespoke parties and product launch events
• Retail store pop-up experiences
• Consumer or industry events/festivals
• Curated trips/in-market experiences
Brand Collaborations
Afar Partnerships
Tap into unique partners that share the same nimble, creative spirit as Afar
Overview:
• A network of collaborative partnerships that bring brands to life through video, audio, and curated events
• Who we work with: Mindtrip AI, Odyssey Studios, Spotify, Sofar Sounds, Cloth & Flame, Fora, Poster House, the James Beard Foundation, and more
Opportunities:
• AI-powered itineraries
• Best-in-class video and TV production
• Dynamic streaming capabilities and distribution
• Highly bespoke event programming
“In a genre that can feel stodgy and pretentious, Afar brings a distinctly modern sensibility into the mix.”
- Society Of American Travel Writers
Consultative Services
Afar Creates
Full-service content marketing, consulting, and creative solutions from Afar's award-winning creative studio
Overview:
• Guided by research, data-led insights, and client needs, we create full-service content solutions
• Partners Include: Visit California, Chase Ultimate Rewards, Holland America Line, United Airlines, Marriott, Atlas Ocean Voyages, Explore Charleston, and more
Opportunities:
• Creative direction and design
• Licensing and syndication
• Photography, video, and podcasts
• Technology and platforms
• Production, distribution, marketing, and analysis
• B2B + B2C communications
“Learning Afar runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.”
— Joe Diaz, Afar Co-founder
Philanthropy
Learning Afar
Travel scholarships for students from underserved communities to explore the world
Overview:
• Partnership with GLA Foundation
• 1,500+ scholarships awarded to students from under-resourced communities
• Global service trips to destination including Ghana, Costa Rica, Belize, Cambodia, Mexico, Peru, and the U.S.
Opportunities:
• Fund a class scholarship
• Be a travel partner
• Launch an impact study
• Make a corporate donation
• PR and content opportunities
Case Studies
Best-in-Class Brand Campaigns
Unpacking Puerto Rico
In-destination reporting bringing to life
Puerto Rico’s cultural history in a dedicated podcast episode and content series.
Travel Tales LIVE!
Sensory experiences that pushed the boundaries of storytelling, built brand equity, and inspired engagement
DC Sounds
Immersive live music events paired with a dynamic library of multimedia storytelling— extending impact well beyond the event stage.
Spin the Globe
Reimagining Afar's most popular editorial franchise as a brand new streaming series, following spontaneous adventures across the globe.
Destination Spotlight
Social content series featuring first-person narratives that bring Charleston’s seasonal food experiences to life.
I. Editorial Calendar & Close Dates
II. Print Advertising Rates
III. Print and Digital Specs
IV. Key Afar Contacts
Issue Close: Feb 20
Materials Due: Feb 25
Issue On Sale: April 21
The Water Issue
Issue Close: June 17
Materials Due: June 24
Issue On Sale: Aug 18
Issue Close: Aug 21
Materials Due: Aug 28
Issue On Sale: Oct 27
Where to Go in 2027
Issue Close: Oct 28
Materials Due: Nov 4
Issue On Sale: Dec 23
2026 Afar Advertising Rates
Afar Magazine Specs
UNIT
Spread*
Full pg*
2/3 pg Vertical**
1/2 pg Horizontal**
16-1/4”w x 10-5/16”h
7-7/8”w x 10-5/16”h
4-13/16”w x 10-5/16”h
7-7/8”w x 4-15/16”h
TRIM
16-3/4”w x 10-13/16”h
8-3/8”w x 10-13/16”h
5-1/16”w x 10-13/16”h
8-3/8”w x 5-3/8”h
17”w x 11-1/16”h
8-5/8”w x 11-1/16”h
5-3/16”w x 11-1/16”h
8-5/8”w x 5-1/2”h
*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad.
**Size requirements in decimals and/or metric are available upon request.
The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.
UNIT LIVE TRIM Cover Flap
3-1/2”w x 10-5/16”h TRIM 3-1/2”w x 10-5/16”h
3-1/2”w x 10-5/16”h Click Here to access our Ad Portal
STANDARD DISPLAY AD SPECS
Afar Digital Specs
Mobile Banner
Half Page
Medium Rectangle
Leaderboard
Leaderboard
Mobile/Desktop/Tablet
Mobile/Desktop/Tablet
Desktop/Tablet
Desktop/Tablet
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF
HTML5, JS, JPG, GIF SPECIAL UNIT SPECS
Video Billboard
Outstream Video
(mobile)
(desktop)
Click Here for our full digital specs
Founders
Greg Sullivan Co-founder and CEO greg@afar.com
Joe Diaz Co-founder joe@afar.com
Editorial and Operations
Julia Cosgrove Editor in Chief julia@afar.com
Laura Simkins Chief Operating Officer laura@afar.com
Sales & Ad Operations Bryan Kinkade VP, Publisher bryan@afar.com
Laney Boland Executive Director, Brand Partnerships lboland@afar.com
Key Afar Contacts
Ellen Lewis/Carol Contestabile Lewis Stafford Company Sales Directors, Southwest lewisstafford@afar.com
Onnalee MacDonald Executive Director, Brand Partnerships onnalee@afar.com
Colleen Schoch Morell Sales Director, Southeast colleen@afar.com
Coumba Ndao International Sales Director coumba@afar.com
Carly Sebouhian Sales Director csebouhian@afar.com
Olivia Wilkey Account Executive owilkey@afar.com
Donna Delmas Director, Ad Operations ddelmas@afar.com
Vince De Re Digital Ad Operations Manager vdere@afar.com
Marketing & Creative Services
Maggie Gould Markey VP, Marketing maggie@afar.com
Katie Galeotti Executive Director, Marketing kgaleotti@afar.com
Isabelle Martin Senior Manager, Integrated Marketing imartin@afar.com
Dheandra Jack Manager, Integrated Marketing djack@afar.com
Irene Wang Associate Director, Marketing Activations iwang@afar.com
Maggie Smith Senior Manager, Marketing Activations msmith@afar.com
Mary Cate McMillon Manager, Marketing Activations mcate@afar.com
Alice Phillips Brand Marketing Manager aphillips@afar.com
Courtney Rabel Senior Paid Media Manager crabel@afar.com
Ami Kealoha Director, Branded and Custom Content akealoha@afar.com
Christopher Udemezue Associate Design Director christopher@afar.com
Michelle Cast Events Director mcast@afar.com Finance
Julia Rosenbaum Director of Finance jrosenbaum@afar.com
David Varney Revenue Operations Manager dvarney@afar.com
Kai Chen Accountant kchen@afar.com
PubWorx Printing Solutions
Mandy Wynne mandy.wynne@pwxsolutions.com
Minia Huante mvhuantecant@quad.com
Afar Mailing Address P.O. Box 458 San Francisco, CA 94104