AFAR Media Kit 2026

Media Kit 2026

Who We Are Audience Demos Afar Platforms Case Studies Appendix

Who We Are

Recognized for meeting high standards of social and environmental performance, transparency, and accountability as we inspire and empower millions of travelers to make travel a force for good.

Our Mission

Make a positive impact in the world through high-quality storytelling that inspires, enriches, and empowers Travelers Who Care®.

Our Audience

The travelers and travel advisors who influence how the world travels.

The World's Best Travelers

Afar reaches the most affluent, influential, and well-traveled consumers.

Affluent and Influential

Discerning Travel Preferences

Driven by Their Values

Median Age: 41

Most trips/year: 16

Actively try to minimize their environmental impact

Highest Concentration of Affluent Millennials

Average HHI: $336,159 Average Net Worth: $3.7MM+ More than $750K higher than other travel media

Most likely to influence others across: Travel, Watch/Jewelry, Banking, Auto, Spirits, and more

Highest Annual Travel Spend Most likely to: Fly first class or private Stay at a 5-star or luxury boutique hotel Take a river or expedition cruise Eat at a Michelin-starred restaurant

Source: 2025 IPSOS Affluent Survey, Doublebase, Total Brand Footprint; Comp set Includes CNT and T+L

Pay more for sustainable products Prefer to go off the beaten track and where the locals go

Influential Travel Advisors

Afar's proprietary network of advisors across consortia who shape what's next.

9K+ Active Advisors

90% Are Luxury Travel Specialists

82% Specialize in Hotels

Source: 2025 Advisor Survey

87% Are based in the U.S.

59% Specialize in Cruise

64%

Book 1-3 Trips/Client Annually

55% Book $1MM+ Annually

Our Platforms

Human-centered storytelling across all our channels.

Afar Creates Consultation and creative services

Afar.com

Afar Social 720 K+ followers

Afar Email

2.5 MM monthly UVs

1.2 MM+ opt-in subscribers

Afar Video 13 MM+ views annually

Afar Audio

2 MM+ lifetime downloads

Afar Magazine 1.1 MM audience

Reaching 54MM+ travelers across platforms each month

Afar Journeys Expertly curated itineraries with AI-powered personalization

Events and Experiences Consumer and B2B, bringing travel to life

Suitcase U.K. Based

500K+ audience

Afar Network 33 MM+ monthly UVs

Afar Advisor 9 K+ luxury travel advisors

International

Suitcase A celebrated U.K.-based travel brand that encourages thoughtful exploration of the world through beautiful storytelling Overview: • 4MM+ Monthly Impressions • 75% global audience reach • £160K+ Average HHI • 10+ trips/year Click Here for a full Media Kit

Opportunities: • Brand pages and custom advertorials • Impact units • Custom content development • Newsletter integration • Social campaigns

Print

Afar Magazine Source: Harvey Research Reader Survey; Alliance for Audited Media 2025 v. 2023

Award-winning journalism, immersive photography, and distinct design from a diverse group of publishing experts.

90% take action after reading

Overview: • 4x Issues a year • Rate Base: 275,000 | Audience 1.1MM • Ad/Edit: 40%/60% Opportunities: • Brand pages and custom advertorials • Impact units • Targeted distribution including: Geographical copies, Advisor-only mailing, private airport distro, and more

Digital

Afar.com The best inspiration and planning tool for Travelers Who Care.

Overview: • 2.5MM+ Monthly unique visitors • 15MM+ Monthly impressions

Source: Google Analytics 2025

Opportunities: • Editorial launch sponsorships and integration • Contextual takeovers • Interactive ad units • Custom content development • Dedicated hubs

Digital

Afar Network Extend your campaign into premium, brand-safe environments that reach the same high-intent travelers as Afar.

2x Above Average CTRs on campaigns

Overview: • Powered by Afar’s first-party and contextual audience data • Seamless creative alignment with on-site content (native, display, or video) • Brand-safe, premium publisher inventory • Weekly human optimization for efficiency and brand alignment Opportunities: • Premium audience targeting at scale • Interactive custom units • High-impact video and audio content distribution

Audio

Afar Podcasts Thought-provoking podcasts that celebrate travel as a force for good

2MM+ Lifetime downloads

“Afar has always had amazing travel writing. Love that the stories are now available in podcast form.”

- Apple Podcast Review

Overview: • Three exciting and dynamic shows: Unpacked by Afar, Travel Tales, and View From Afar • 4.8/5.0 ratings on Apple Podcasts • Premium distribution across Apple Podcasts, Spotify, and the Airwave Network for scale Opportunities: • Pre-roll and mid-roll spots • Custom Afar-produced brand segments • Destination-focused editorial episodes • Dedicated miniseries • Full-season takeovers • Consultative services

Editorial Storytelling

Afar Video A growing platform that transports travelers through visual storytelling

10.2MM+ Video Views Annually

Overview: • 118%+ YoY increase in views • 400% YouTube subscriber increase over the past 3 years • Comprehensive YouTube, social media, and streaming distribution • Targeted amplification to reach the right audience Opportunities: • Editorial destination coverage • Branded integration into editorial content • Development of episodic series for streaming • Custom solutions

Social Media

Afar Social 300MM+ Social Impressions Annually

Bringing travelers together through scroll-stopping content and a curated visual aesthetic Overview: • 17% Follower growth YoY • 247% growth in social impressions YoY • Above-industry average engagement Opportunities: • Social content integration and original storytelling across our channels, including: YouTube, Instagram, Tik Tok, Facebook, Pinterest, and LinkedIn

Database

Afar Email Deliver your message directly to the inboxes of travelers who care Overview: • 1.2MM+ opt in subscribers • 4 editorial newsletters, 7 dedicated emails • Above-industry average engagement Opportunities: • Newsletter sponsorships/custom integrations • Dedicated email sends • Specialized high interest lists, including geotargeting • Polls/surveys

Editorial Newsletters • Daily Wander • From the Editor • Stay Here Next • Afar Advisor Dedicated Emails • Wanderlust • Dream Deals • Front Desk • On Deck • Spotlight On • Journeys Itinerary • Advisor Dedicated

Experiential

Afar Events Bring industry thoughtleaders and influential travelers together through curated experiences Overview: • Highly bespoke event experiences • Curated audiences including industry thoughtleaders, editors, advisors, and/or consumers • Available in key domestic and international markets Opportunities: • Private dinners • Cocktail receptions • Custom concert series • Live podcasting • Bespoke parties and product launch events • Retail store pop-up experiences • Consumer or industry events/festivals • Curated trips/in-market experiences

Brand Collaborations

Afar Partnerships Tap into unique partners that share the same nimble, creative spirit as Afar Overview: • A network of collaborative partnerships that bring brands to life through video, audio, and curated events • Who we work with: Mindtrip AI, Odyssey Studios, Spotify, Sofar Sounds, Cloth & Flame, Fora, Poster House, the James Beard Foundation, and more Opportunities: • AI-powered itineraries • Best-in-class video and TV production • Dynamic streaming capabilities and distribution • Highly bespoke event programming

Consultative Services

Afar Creates Full-service content marketing, consulting, and creative solutions from Afar's award-winning creative studio

“In a genre that can feel stodgy and pretentious, Afar brings a distinctly modern sensibility into the mix.”

- Society Of American Travel Writers

Overview: • Guided by research, data-led insights, and client needs, we create full-service content solutions • Partners Include: Visit California, Chase Ultimate Rewards, Holland America Line, United Airlines, Marriott, Atlas Ocean Voyages, Explore Charleston, and more Opportunities: • Creative direction and design • Licensing and syndication • Photography, video, and podcasts • Technology and platforms • Production, distribution, marketing, and analysis • B2B + B2C communications

Philanthropy

Learning Afar Travel scholarships for students from underserved communities to explore the world

90% College acceptance rate

“Learning Afar runs to the core of everything we do. We want to empower students to live with curiosity and an open mind, and develop the ability to push past boundaries.”

— Joe Diaz, Afar Co-founder

Overview: • Partnership with GLA Foundation • 1,500+ scholarships awarded to students from under-resourced communities • Global service trips to destination including Ghana, Costa Rica, Belize, Cambodia, Mexico, Peru, and the U.S. Opportunities: • Fund a class scholarship • Be a travel partner • Launch an impact study • Make a corporate donation • PR and content opportunities

Case Studies

Best-in-Class Brand Campaigns

Unpacking Puerto Rico In-destination reporting bringing to life Puerto Rico’s cultural history in a dedicated podcast episode and content series.

Travel Tales LIVE! Sensory experiences that pushed the boundaries of storytelling, built brand equity, and inspired engagement

DC Sounds Immersive live music events paired with a dynamic library of multimedia storytelling— extending impact well beyond the event stage.

Spin the Globe Reimagining Afar's most popular editorial franchise as a brand new streaming series, following spontaneous adventures across the globe.

Destination Spotlight Social content series featuring first-person narratives that bring Charleston’s seasonal food experiences to life.

Appendix

I. Editorial Calendar & Close Dates II. Print Advertising Rates III. Print and Digital Specs IV. Key Afar Contacts

2026 Print Issue Calendar Slow Travel Issue

Epic Trips Issue

Issue Close: Feb 20 Materials Due: Feb 25 Issue On Sale: April 21

Issue Close: Aug 21 Materials Due: Aug 28 Issue On Sale: Oct 27

The Water Issue

Where to Go in 2027

Issue Close: June 17 Materials Due: June 24 Issue On Sale: Aug 18

Issue Close: Oct 28 Materials Due: Nov 4 Issue On Sale: Dec 23

Print Rate Base: 275,000 / Total Audience: 1.1 MM

Click Here to read past issues of Afar

2026 Afar Advertising Rates Print Rate Base: 275,000 / Print Frequency 4x/Year FOUR COLOR

1X

3X

6X

1 page

$46,213

$44,414

$41,463

1/2 page

$32,094

$30,560

$28,788

1/3 page

$23,753

$22,919

$21,192

BLACK & WHITE

1X

2X

4X

1 page

$34,922

$33,512

$31,330

1/2 page

$24,394

$23,372

$21,825

1/3 page

$18,234

$17,452

$16,377

ALL LISTED RATES ARE GROSS

Cover Premiums 2ND: 30%

3RD: 25%

4TH: 40%

*All rates are gross. Rate base is guaranteed on a 6-month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.

Afar Magazine Specs UNIT

LIVE

TRIM

BLEED

Spread*

16-1/4”w x 10-5/16”h

16-3/4”w x 10-13/16”h

17”w x 11-1/16”h

Full pg*

7-7/8”w x 10-5/16”h

8-3/8”w x 10-13/16”h

8-5/8”w x 11-1/16”h

2/3 pg Vertical**

4-13/16”w x 10-5/16”h

5-1/16”w x 10-13/16”h

5-3/16”w x 11-1/16”h

1/2 pg Horizontal**

7-7/8”w x 4-15/16”h

8-3/8”w x 5-3/8”h

8-5/8”w x 5-1/2”h

*Perfect alignment of type or image across two pages cannot be guaranteed. If boundaries of the ad are not defined by artwork or a rule, publisher may add .30 rule around fractional ad. **Size requirements in decimals and/or metric are available upon request.

The safety area for spreads with a critical crossover of primary image or type should be 3/8” all around (rather than 1/4”) to allow for the possibility of gutter pull out.

SPECIAL AD SIZES UNIT LIVE TRIM

LIVE

TRIM

BLEED

Cover Flap

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

3-1/2”w x 10-5/16”h

Click Here to access our Ad Portal

Afar Digital Specs

Click Here for our full digital specs

STANDARD DISPLAY AD SPECS UNIT

UNIT SIZE

DEVICE

FORMATS

MAX SIZE

Mobile Banner

320x50

Mobile

HTML5, JS, JPG, GIF

100KB

Half Page

300x600

Mobile/Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Medium Rectangle

300x250

Mobile/Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Leaderboard

728x90

Desktop/Tablet

HTML5, JS, JPG, GIF

200KB

Leaderboard

970x250

Desktop/Tablet

HTML5, JS, JPG, GIF

250KB

SPECIAL UNIT SPECS UNIT

UNIT SIZE

DEVICE

FORMATS

MAX SIZE

Video Billboard

970x250

Desktop

MP4

10MB

Outstream Video

300x250 (mobile) 640x360 (desktop)

Mobile/Desktop/Tablet

MP4

10MB

Key Afar Contacts Founders Greg Sullivan Co-founder and CEO greg@afar.com

Ellen Lewis/Carol Contestabile Lewis Stafford Company Sales Directors, Southwest lewisstafford@afar.com

Joe Diaz Co-founder joe@afar.com

Onnalee MacDonald Executive Director, Brand Partnerships onnalee@afar.com

Katie Galeotti Executive Director, Marketing kgaleotti@afar.com

Colleen Schoch Morell Sales Director, Southeast colleen@afar.com

Isabelle Martin Senior Manager, Integrated Marketing imartin@afar.com

Editorial and Operations Julia Cosgrove Editor in Chief julia@afar.com Laura Simkins Chief Operating Officer laura@afar.com Sales & Ad Operations Bryan Kinkade VP, Publisher bryan@afar.com Laney Boland Executive Director, Brand Partnerships lboland@afar.com

Coumba Ndao International Sales Director coumba@afar.com Carly Sebouhian Sales Director csebouhian@afar.com Olivia Wilkey Account Executive owilkey@afar.com Donna Delmas Director, Ad Operations ddelmas@afar.com Vince De Re Digital Ad Operations Manager vdere@afar.com

Marketing & Creative Services Maggie Gould Markey VP, Marketing maggie@afar.com

Dheandra Jack Manager, Integrated Marketing djack@afar.com Irene Wang Associate Director, Marketing Activations iwang@afar.com Maggie Smith Senior Manager, Marketing Activations msmith@afar.com Mary Cate McMillon Manager, Marketing Activations mcate@afar.com

Alice Phillips Brand Marketing Manager aphillips@afar.com

PubWorx Printing Solutions Mandy Wynne mandy.wynne@pwxsolutions.com

Courtney Rabel Senior Paid Media Manager crabel@afar.com

Minia Huante mvhuantecant@quad.com

Ami Kealoha Director, Branded and Custom Content akealoha@afar.com

Afar Mailing Address P.O. Box 458 San Francisco, CA 94104

Christopher Udemezue Associate Design Director christopher@afar.com Michelle Cast Events Director mcast@afar.com Finance Julia Rosenbaum Director of Finance jrosenbaum@afar.com David Varney Revenue Operations Manager dvarney@afar.com Kai Chen Accountant kchen@afar.com

Media Kit 2026