The Last Word

Nurse prescriber Khatra Paterson highlights issues around using celebrity images for clinic marketing

Over the last decade, social media has become an integral part of people’s lives, which has not only allowed businesses to reach a wider audience through social media marketing, but it has also given us more access into the daily lives of celebrities. Following celebrities on social media can increase the emotional connection with them, leading the public to feel as though they are a part of the celebrities’ lives and being influenced by their activities. Sharing celebrity images can help clinics to increase visibility and engagement on social media, as they present a recognisable face to followers. When done ethically and correctly, this can help followers understand how a celebrity has enhanced their features using aesthetic treatments. However, I am noticing several issues when it comes to using celebrities in marketing, which I detail in this article and explain what I believe can be done to ensure we are doing the best by our patients.

Problems with sharing celebrity images on social media Celebrity patients who are happy to share their treatments on social media can help clinics gain the trust of followers. Patients are able to see what results can be achieved when clinics caption the picture with a breakdown of the treatment the celebrity has had, along with the benefits of having them, thus educating our audience. I treat a number of celebrities; some of who choose to keep their treatments confidential. I respect their wishes, but have seen other clinics guessing the treatments my celebrity patient has had done, of which they have been totally wrong. In my opinion this cannot only cause distress for the celebrity, but it also completely misleads future patients, making it more difficult to meet their expectations. Unless a celebrity has publicly spoken about or confirmed the treatments they have had, I believe we should avoid sharing images that imply what you think they may have had done for risk of being wrong. I see many clinics that share pictures of a celebrity aged 18 and then aged 28, implying or assuming that they have had filler in their cheeks and jawline to improve definition. However, the reality may be that the celebrity has simply lost her puppy fat. Weight loss, makeup and good lighting can help create a noticeable difference, meaning their change in appearance may not be down to cosmetic interventions at all. As an example, images of The Duchess of Cambridge and discussion around the treatments she has had are rife among clinics, which has garnered press attention. 1 Often, the photographs don’t even offer a direct comparison; they have been taken years apart and show The Duchess with and without makeup. In my opinion, using them in this way is wrong. Certainly, the demand and popularity of aesthetic treatments, particularly amongst millennials, has been increased by social media images such as those from the Kardashian-Jenner family – the use of their images are extremely common. However, when similar results cannot be achieved with the so-called ‘Kylie Package’ of 5mls of filler to contour the cheeks, sharpen the jawline and extend the chin, we are misleading the consumer. The General Medical Council (GMC) guidelines state that you must not mislead the public on the results you are likely to achieve and you must not falsely claim or imply that certain results are guaranteed from an intervention. 2 As practitioners, we cannot make individuals look or resemble anyone else but the best version of themselves. Two advertisements promoting the ‘Kylie Jenner package’ were recently banned by the Advertising Standards Authority (ASA) for this reason. 3,4

So, what’s the solution? Generally, practitioners need to become familiar with the Committee of Advertising Practice’s guidelines for their marketing. 5,6 When it comes to celebrities and influencers, I encourage my fellow aesthetic practitioners to only use them to educate the public on safe and ethical treatments by having honesty and integrity with everything you do. This means crediting the clinic who has treated them (if it isn’t you) and making sure you are clearly advising your audience of the true treatments that have been carried out. Don’t ever assume or use an image to your own advantage at the detriment to others. Remember that your role is to protect your patients by advising them of the best treatment, if any, for them. The public is becoming more aware of the role of celebrities and their influence, so if you are wanting to use images of celebrities, then I advise to not only ensure you have a true understanding of treatments, if any, to achieve the results shown but to consider copyright rules before sharing another’s images. 7 Also, if it’s your own work then you can add your logo to the image before sharing online so that people know that it’s yours. If a celebrity talks publicly about how good or flawless their skin is looking, then you can comment on this and explain how you can help your patients with the services you offer. Alternatively, you could use an image of a celebrity with glowing skin and let your followers know how they could also achieve better skin health rather than guessing or implying you know what the celebrity has had done. Whenever you share anything online, remember once it is posted it can be screenshot and shared. Getting it wrong can create repercussions not only for your reputation, but also for your potential future relationships with celebrities. The Nursing and Midwifery Council (NMC) encourages us to protect our professionalism with this advice: ‘If you are unsure whether something you post online could compromise your professionalism or your reputation, you should think about what the information means for you in practice and how it affects your responsibility to keep to the Code’. 8

Khatra Paterson is an aesthetic nurse prescriber. She has worked in the aesthetic industry for 10 years and has been full time after leaving the NHS in 2014. Paterson is the owner and director of KP Aesthetics, as well as a member of the BACN and ACE Group.

REFERENCES

1. Gray, S, Kate Middleton: Royal fury with plastic surgery company - how does she look much fresher?, Express, November 9, 2019. <https://www.express.co.uk/life-style/life/1202264/kate-middletonnews-plastic-surgery-latest-pictures> 2. ASA Ruling on Faces By AKJ Aesthetics Ltd, 25 September 2019. <https://www.asa.org.uk/rulings/faces-by-akj-aestheticsltd-A19-565851.html> 3. GMC, Maintaining trust <https://www.gmc-uk.org/ethical-guidance/ ethical-guidance-for-doctors/cosmetic-interventions/maintainingtrust> 4. ASA Ruling on Queen of Aesthetics, 25 September 2019. <https:// www.asa.org.uk/rulings/queen-of-aesthetics-A19-565844.html> 5. CAP, An Influencer’s Guide to making clear that ads are ads. <https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1- 4a59-b2b47e81a034cd1d.pdf> 6. CAP Advertising Guidance, 2020. <https://www.asa.org.uk/adviceand-resources/resource-library/advertising-guidance.html> 7. Fiona Clark, How to Avoid Breaching Publishing Laws, Aesthetics journal, April 2018. <https://aestheticsjournal.com/feature/how-toavoid-breaching-publishing-laws> 8. NMC, Read Social media guidance online. <https://www.nmc.org. uk/standards/guidance/social-media-guidance/read-social-mediaguidance-online/>

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Your Aesthetic Network

You may not have been able to meet them at ACE last month, but you can read all about the noteworthy suppliers, manufacturers and service providers in the specialty right here!

3D LIPO Launched in 2012, aesthetic device manufacturer 3D-lipo Ltd supply advanced, non-surgical systems to the aesthetics market. They specialise in multi-technology devices targeting fat loss, cellulite reduction, skin tightening, facial indications, vaginal rejuvenation, laser hair removal and tattoo removal. 3D-lipo is currently available in over 800 clinics in the UK. 3d-lipo.co.uk

4T MEDICAL LTD supplies carefully selected cosmeceutical and medical aesthetic products that meet the highest manufacturing standards. The company, which is located near Cambridge, has built a solid reputation for providing competitively priced products and outstanding customer service. Training is available for all products. 4tmedical.com

ABC LASERS, leaders in aesthetic/medical equipment and surgical systems, are sole distributors for Alma Lasers. ABC’s technological innovations, clinical expertise and in-depth understanding of practitioners’ needs led to the development of the multi-technology Harmony PRO platform, Soprano PLATINUM – the genuine pain-free hair removal laser – and Accent Prime Platform. abclasers.co.uk

AESTHETICA SOLUTIONS For independent aesthetic practitioners looking to place low volume orders for branded toxins and fillers, Aesthetica Solutions can promise competitive prices. We take a very traditional and ethical approach to our customer service, and are dedicated to providing an unrivalled, quality user experience. We strive to develop a personal and friendly working relationship with each and every client. aestheticasolutions.co.uk

AESTHETICARE works in partnership with clinics and practitioners to help them deliver outstanding, natural results for their patients in skin rejuvenation and problem skin resolution. With a system of advanced skin devices, treatments and medigrade skincare, AesthetiCare enables you to take your patients on a journey to better looking skin using the very best, clinically proven products.

aestheticare.co.uk

AESTHETICSOURCE provides world renowned clinically proven brands promoting Skin Fitness TM focusing on NeoStrata®, SkinTech®, RRS®, Exuviance® & XXtralash, with more to come. Our passion is for great customer service; supported by bespoke marketing materials, strong PR, thorough training and friendly, helpful knowledgeable staff. We are here to support your business.

aestheticsource.com

ALLERGAN is a global pharmaceutical company that develops and manufactures branded pharmaceuticals, primarily focused on four key therapeutic areas: medical aesthetics, eye care, central nervous system and gastroenterology. Its medical aesthetics portfolio includes the Juvéderm range of facial fillers, botulinum toxin A and CoolSculpting for body contouring. allergan.co.uk

ALLIANCE PHARMACEUTICALS LTD, together with KELO-COTE®, is delighted to support ACE 2020. The KELO-COTE® patented range of products includes a gel, spray and UV gel, which are used for the treatment and prevention of keloid and hypertrophic scars.

alliancepharmaceuticals.com

ANTEAGE MD® is a division of Cellese led by scientists, researchers and physicians, with a focus on skincare treatments. Their products deliver the natural biosignals needed for healing and rejuvenation, used in antiageing skin treatments, microneedling, hair regrowth, vaginal rejuvenation and skin brightening. anteage.com

ARCHIDEMIA are suppliers of professional medical scientific books and resources. We have an extensive range of books and can guarantee almost any title that you are looking for. Specialist areas include, aesthetic medicine, plastic surgery, dermatology and dentistry. archidemia.com

AZTEC SERVICES is UK distributor for Novoxel and Viora. Our product range offers customers the very best systems for their clinics, including microdermabrasion, laser, IPL, RF, multi-technology systems, and the new, amazing Tixel skin rejuvenation system from Novoxel. We provide fast, efficient support and back-up, which is a hugely important aspect of running a successful clinic.

aztecservices.uk.com

BRITISH ASSOCIATION OF COSMETIC NURSES

The BACN is the largest professional association for nurses carrying out cosmetic treatments in the UK. It operates under a strict Code of Conduct to provide services and support to all of its members and to promote and support patient safety in the area of non-surgical aesthetic treatments. bacn.org.uk

BRITISH COLLEGE OF AESTHETIC MEDICINE (BCAM) exists to advance safe and ethical aesthetic medicine to the benefit of medical practitioners and members of the public. We represent aesthetic medical practitioners in a unified manner, maintain standards and practice ethics in aesthetic medicine. bcam.ac.uk

BLOW MEDIA are a Creative Design and Digital Agency specialising in the Aesthetics and Surgical sectors. With more than 15 years heritage working with the most prominent and successful industry brands, Blow Media are the leading digital agency in this arena. Our mantra is ‘The Relentless Pursuit of Brilliance’ - from branding to website design & build, we have the in house skills and expertise to bring your vision to reality. blowmedia.co.uk

BLUE STREAM ACADEMY LTD is a leading provider of eLearning resources for healthcare professionals in the UK. The company supports over 150,000 trainees with 95+ CPD accredited eLearning modules, a management of information system, and a fully integrated HR system. The modules are developed alongside subject matter experts, and existing content is regularly reviewed and updated. bluestreamacademy.com

BTL AESTHETICS is a leader in the aesthetics industry with cutting edge technology supported by a comprehensive library of peer-reviewed publications. It is a market leader in skin tightening and body contouring applications and in line with industry trends leading the way in feminine health. The BTL Exilis Ultrafemme 360 radiofrequency system is targeted for vaginal health and the BTL Emsella for high frequency focused electromagnetic applications for pelvic floor rehabilitation. btlaesthetics.com/uk

CAMBRIDGE STRATUM is a distributor of world-class aesthetic and medical equipment. Our goal at Cambridge Stratum is to provide tried and trusted products, at more affordable prices, without loss of product quality or support. We ensure all equipment is fully approved and undergoes long-term evaluation and testing (in our award-winning associated Cambridge clinic), before it is released for sale. cambridgestratum.com

CELLUMA LIGHT THERAPY, the award-winning Celluma is a 3-in-1 LED device FDA-cleared to treat acne, wrinkles and pain. Can be used clinically as a powerful stand-alone modality or as a treatment add-on. Celluma is CE-certified for dermal wound healing and is ideal for use following ablative procedures including microneedling, microdermabrasion, microcurrent, and LASER. Celluma is hands-free, stand-free, affordable, portable, and ideally suited for spas, medi-spas, luxury spas and medical practices, alike.

biophotas.com

CHURCH PHARMACY specialises in medical aesthetics, supplying the largest range of botulinum toxins and dermal fillers and is renowned in the aesthetics industry for it award-winning customer service. It’s at the heart of everything we do from supporting our customers with product information, streamlining the sales process, tracking parcels to their door and a great aftercare service.

churchpharmacy.co.uk

COSMETIC DIGITAL with more than 13 years’ experience in the aesthetic and medical cosmetic sector, Cosmetic Digital is the UK’s number one digital marketing agency. Our services include branding, web design, Google SEO, organic and paid digital marketing, and social media. Our specialist UK team helps clients, large and small, to grow their businesses. We are the go-to agency for creativity, technical expertise and knowledge of your industry. cosmeticdigital.co.uk

Enhance Insurance | Advice | Support COSMETIC INSURE is a specialist provider of insurance products and services specifically designed for the aesthetics industry, using a panel of insurers to ensure flexibility. Whether an individual practitioner, national clinic chain or product supplier, our experienced team can offer free advice on all your insurance requirements. cosmeticinsure.com

CROMA: Croma-Pharma is a pharmaceutical company based in Austria with 12 international offices. As a leading European manufacturer of hyaluronic acid, the company specialises in minimally invasive aesthetic medicine. They market HA fillers, PDO lifting threads, a Platelet Rich Plasma system and a personalised skincare technology. at.croma.at/home-en

CRYOPEN medical device company dedicated to the research and development of innovative, technologically advanced medical products and applications. It distributes cryosurgery instruments to permanently remove benign skin lesions that are no longer treatable as a standard NHS procedure. CryoPen will equip aesthetic practitioners with the full package including the medically certified CryoPen, marketing and accredited training. naturastudios.co.uk

CUTERA MEDICAL LTD; since 1998, Cutera has provided worldwide leading laser and light-based medical aesthetic systems. Our devices offer a wide range of medical aesthetic applications for the face and body, delivering class-leading results, faster and safer. The UK direct team can offer the perfect solution for patient satisfaction and practice growth. cutera.com/

CYNOSURE INC leads the world in aesthetic laser technologies and research, creating innovative, safe and efficacious procedures for the treatments that patients want most. Its technologies include hair removal, treatment of vascular and pigmented lesions, skin revitalisation, tattoo removal, body contouring, and the reduction in the appearance of cellulite. cynosureuk.com/

DELEO, created in 2010 and based at Saint-Raphaël in the South of France, is specialised in the conception, production and commercialisation of innovative aesthetic medical devices. Deleo is the European leader of cryolipolysis and High Power LED devices. DELEO is present in more than 35 countries. deleo-medical.com

DERMALUX: Multi-award winning Dermalux is the trusted brand for professional LED Phototherapy. Five-time winner of Best Treatment and Best UK Manufacturer 2018 at the Aesthetics Awards, we manufacture the Dermalux systems in the UK for assured quality, clinical efficacy and compliance. As a medical device manufacturer, our investment in R&D and proprietary, cutting edge LED technology has secured Dermalux is a superior device with outstanding results. dermaluxled.com

E-CLINIC is a comprehensive and easy to use in-clinic management software system for clinics and practitioners, with the power and flexibility to deal with complex workflows and bespoke requirements. It’s used by some of the biggest cosmetic surgery groups and hundreds of aesthetic practitioners across Britain and in Europe, all of whom rely on the software for the smooth running of their businesses. e-clinic.co.uk

EDEN AESTHETICS specialises in high quality, scientifically researched aesthetic equipment and skincare products which we distribute across the UK and Ireland. All our products are subject to full ongoing research and have been tested and endorsed by leading medical practitioners in the UK and Europe to ensure customer satisfaction. As part of our commitment to our customers we offer extensive ongoing training, marketing support and a comprehensive national PR campaign. edenaesthetics.com/n

ELÉNZIA: As a family fronted brand house, skincare distributor Elénzia provides technical solutions aiming to improve customers health, beauty and wellbeing with scientifically proven products. The company is the exclusive distributor of the Endor Technologies aesthetics range, clinically proven to improve radiofrequency treatments by 18 times and laser treatments by 32%. elenzia.com

ENDOSPHERES: Prooduced by Italian manufacturer Fenix Group, Endosphéres Therapy is a non-invasive lymphatic drainage procedure aimed at stimulating the body’s natural mechanisms to break down, remove and re-shape fat and adipose tissues. It also stimulates elastin and collagen production to rejuvenate skin. It can be used in aesthetic centres, medi-spas and beauty centres. endospheres.com

ENHANCE INSURANCE is a London-based independent insurance and risk management broker. They have more than 45 years of experience providing insurance services for medical professionals, NHS Trusts, private clinics, medical technology companies, multinational pharmaceuticals and life science organisations, to develop an insurance proposition specifically designed for the medical and aesthetics sector. enhanceinsurance.co.uk

ERCHONIA LASERS: Cosmetic and medical laser manufacturer Erchonia Corporation has been working in the industry for the last 22 years, conducting research and development with leading physicians. The company advances the science of low level lasers, used to treat foot fungus and the appearance of cellulite, reduce body fat, eliminate pain, accelerate healing and treat acne.

erchonia.com

Group FACE FOR BUSINESS: Pulse, a call handling service run by Face for Business, provides a specialist service to the aesthetic, health and wellbeing sector, designed to help practitioners secure appointments and enable them to manage business without interruption. The personal assistants will answer calls in your company name, pass on messages, agree diary bookings and take payments. ffb.co.uk

GALDERMA UK & IRELAND LIMITED: Galderma is a global pharmaceutical company specialising in the research, development and marketing of corrective and aesthetic solutions to meet the dermatological needs of people throughout their lifetime, while serving healthcare professionals and also focused exclusively on meeting the needs of dermatology patients. Visit our stand for more information. galderma.co.uk

GERARD’S COSMETIC CULTURE: Cosmetic brand Gerard’s was founded in the Franciacorta region of Italy in 1970. It utilises elements that are eco-friendly in order to create modular and functional products, specifically formulated to deliver immediate and long term results. Gerard’s distributes products to over 35 countries worldwide, but they are made exclusively in Italy. cosmetic-culture.co.uk

GLOWDAY: Launching this year, Glowday is a new booking platform for non-surgical aesthetic treatments. Its aim is to give practitioners a place to showcase reviews and build their reputation, while ensuring clients have all the information they need to book treatments with medically qualified professionals. glowday.com

HA-DERMA is the exclusive UK distributor of IBSA Italia’s aesthetic products. IBSA’s core products include the award-winning Profhilo, Viscoderm and Aliaxin and are based on Hydrolift Action, an approach aimed at counteracting the physiological reduction of HA in the skin, restoring hydration, elasticity and even skin tone. ha-derma.co.uk

HAMILTON FRASER COSMETIC INSURANCE has been providing insurance to the medical malpractice industry since 1996. Alongside medical malpractice, we offer insurance for clinic and surgery, directors and officers, and cyber liability. Not only do we offer competitive premiums, we also believe in providing expert customer service, to ensure that you and your business have the right protection.

hamiltonfraser.co.uk/cosmetic-insurance

HANSBIOMED EUROPE LTD: Originating from South Korea, MINT PDO is a safe and effective thread used to pull soft tissues of sagging skin to a desired position. The bi-directional and helically positioned barbs provide instant face lifting results with minimal pain and scarring. Used in 14 other countries worldwide, it is certified FDA and CE. hansbiomed.com/eng

HARLEY ACADEMY: Established in 2015, Harley Academy created the UK’s first fully-regulated Level 7 qualification in Injectables for Aesthetic Medicine, and are an Allergan-appointed training provider. Led by Dr Tristan Mehta, the academy spans across four UK training hubs in London, Birmingham, Liverpool and Manchester, with a community of 1,000 medical professionals. harleyacademy.com

HEALTHXCHANGE is the market leading distributor of aesthetics supplies. They offer reputable brands including Allergan Botox®, Juvederm Vycross® range, Obagi Medical Products, ULTRAcel, LIPOcel, ENVY Facial, AQUALYX and Dr LEVY. Committed to digital technologies, their e-pharmacy makes 24/7 ordering easy and efficient, while their latest project, Clever Clinic, a bespoke dermatology app, is set to revolutionise patient management in aesthetics. healthxchange.com

HYDRAFACIAL is an aesthetic facial treatment, manufactured in the US by aesthetic technology manufacturer the HydraFacial Company. The device is non-invasive and multi-modality, able to treat skin of any age, type or tone. It utilises a patented roller-flex technology and combines an exfoliation service with a daily application of a take-home serum, providing instantly visible results. hydrafacial.co.uk

INBODY UK are the global leaders in body composition analysis, providing accurate and reliable measurements to patients and professionals all over the world. InBody UK currently supplies all corners of the UK healthcare and wellbeing market, along with the rapidly growing aesthetic and medical weight loss sector. The company produces tangible body composition results of fat loss and muscle development, which is crucial to the patient undergoing medical weight loss treatment. uk.inbody.com

INITIAL MEDICAL specialises in healthcare waste management, providing a complete collection, disposal and recycling service for hazardous and non-hazardous waste produced by aesthetic practices within the UK. The company offers products and services including sharps and needle disposal, waste segregation, soft clinical waste and infection control products.initial.co.uk

INSPIRE TO OUTSTAND specialises in CQC compliance and registration support for new providers, including clinics and practices from healthcare. They offer support and guidance through the process, which includes the provision of governance documentation to preparing the clinic to be inspection ready. Other services offered include guidance for clinics who are currently registered with the CQC and preparing for rating inspections. inspiretooutstand.co.uk

PHARMACY

BeedleConcept.pdf 1 08/03/2018 14:33 INMODE is a medical device company that develops a broad range of products for minimally - invasive cosmetic surgery based on patented proprietary RFAL (Radiofrequency Assisted LipoTightening) technology. InMode UK aesthetic devices creates a whole new category of minimally - invasive body recontouring and firming procedures offering reliable and effective applications for physicians, and safety and comfort for patients. inmodemd.co.uk

JOHN BANNON PHARMACY are proud to act as distributors for some of the world’s leading aesthetic manufacturers. Our professionalism and unrivalled customer service guarantees that as your pharmacy partner we will strive to offer good value pricing, great training opportunities, easy ordering methods, and opportunities to work with our strategic partners. Covering the whole of the UK and Ireland, our experienced staff are always keen and ready to help. johnbannonpharmacy.co.uk

JOURNAL OF AESTHETIC NURSING (JAN) is the only peer-reviewed clinical and professional journal for aesthetic nurses. Published 10 times a year, JAN was created to continually support aesthetic nurses in advancing their clinical practice. Articles include clinical overviews and case studies, with a strong focus on non-surgical cosmetic medicine. magonlinelibrary.com/journal/jan

LUMINERA is a research and development company, and manufacturer of injectable medical devices in the field of aesthetic medicine. The company’s portfolio includes hyaluronic acid based dermal fillers (Hydryalix and Hydryal), calcium hydroxyapatite based dermal filler (Crystalys) and the composite matrix dermal filler composed of calcium hydroxyapatite and hyaluronic acid (HArmonyCa). luminera.com

LG CHEM, YVOIRE® Korean based chemical company LG Chem launched the first Korean hyaluronic acid filler, YVOIRE® Classic, in the Korean aesthetic market. YVOIRE® is listed in the US FDA and approved by European Directorate for the Quality of Medicines & Healthcare. The specialist YVOIRE® products available in the UK are all Class III Medical Device CE marked. global.lgyvoire.com/brand.jsp

LYNTON LASERS: UK laser manufacturer, Lynton Lasers Ltd has been providing equipment to private clinics and the NHS for the last 25 years. Winners of the Aesthetics Awards ‘Best Manufacturer in the UK’ award, the company offers an up-to-date range of equipment and product development and demonstrate excellent customer service and support for practitioners using their products. lynton.co.uk

MERZ is a global, family-owned aesthetics and neurotoxin company, that has a mission is to bring innovative products to the market so that people all over the world can live better, feel better, and look better. It has a modern approach to aesthetic medicine, with a unique and well-balanced product portfolio that is designed to deliver personalised and natural looking outcomes. merzpharma.co.uk

NEEDLE CONCEPT, based in Biarritz, France, specialise in designing injection technology, including the first micro-cannula called Magic Needle and the Meso and PRP meso-injector U225. The U225 is a high precision device that can make painless injections into any area of the body. Hand made production and high quality spare parts allow the needles to be reliable tools for large medical applications.

needleconcept.lacom.info

NEXTMOTION: Based in France, Nextmotion is a company that develops and markets innovative products for doctors in aesthetic medicine, cosmetic surgery and dermatology. The Nextmotion app offers standardization of before and after documentation in motion, digitization of the medical office and 3D capture and simulation tools. nextmotion.net

MEDICAL AESTHETIC GROUP (MAG) is one of the UK’s leading aesthetic suppliers and seeks out the most innovative products and systems available, including Oxygenetix, DCL, PRX-T33, MELINE, V Soft Lift, Innoaesthetics, Mene & Moy, MELINE and Innoaesthetics. Dr Beatriz Molina now leads MAG’s medical standards compliance, ensuring products and treatments meet all clinical requirements, strengthening its commitment to bring only the very best medical aesthetic products to the profession. magroup.co.uk

MEDICAL-UP Medical-Up is a medical device and services distribution company specialising in weight-loss solutions and aesthetic treatments. Our goal is to create new opportunities for clinics from a portfolio of established and new, innovative products.

medical-up.co.uk

MEDIRA is home to the market leading Cellenis PRP and PRF. I’ts unique in quality, simple to use and affordable, using the latest generation three gel separation technology. Available in 11ml and 22ml blood draw tubes, a higher platelet concentration is easily achieved. Visit our stand where all of your questions can be answered. medira.co.uk

MONEYPENNY is a telephone answering and live chat provider dedicated to the healthcare sector, handling 15 million calls and chats annually on behalf of its clients. Established in 2000, the company focuses on helping businesses with customer service by providing them with a Moneypenny receptionist, who will address new patient enquiries. moneypenny.com/uk

NOVO NORDISK is a global healthcare company that manufactures and markets pharmaceutical products and services. Its focus is on helping people with obesity, haemophilia, growth disorders and other serious chronic diseases. Headquartered in Denmark, Novo Nordisk employs approximately 41,600 people in 80 countries and markets its products in more than 170 countries. novonordisk.co.uk

OBSERV SKIN ANALYSIS: Many skin conditions originate from the deeper skin layers and are difficult to diagnose with the human eye. The Observ Skin Analysis System exposes those conditions by using a patented skin fluorescence and polarised light technology. Using this technology, you can instantly reveal skin conditions, create awareness and propose treatments. observ.uk.com

OPATRA brings together the latest technological leaps and scientific innovations to create potent skincare solutions and dynamic tools that are redefining the beauty industry. As a leading device manufacturer and wholesaler, Opatra recognises that our remarkable success is a reflection of your happiness with our easy-to-use instruments that help to produce healthy, youthful, and glowing skin.

opatra.com

PABAU is a complete practice management application used by hundreds of healthcare practitioners in the UK. Manage schedules, treatment notes, invoices, payments, marketing and lots more. It works great for all sizes, from large teams, solo practitioners and anything in between. pabau.com

SINCLAIR PHARMA has a portfolio of differentiated, complementary aesthetics technologies with a focus on collagen stimulation. Our products are experiencing significant growth as we target clinical demand for effective, high quality, longer duration, natural looking and minimally invasive treatments. sinclairpharma.com

SKINADE, BOTTLED SCIENCE is the team behind Skinade – better skin from within®, an innovative skincare drink that works from the inside out. Recommended by top skin professionals, its unique liquid formulation promotes smoother, younger and more hydrated skin by targeting the skin’s natural production of collagen, hyaluronic acid and elastin. Launched in March 2013, it now has more than 1100 stockists nationwide. skinade.com

SKINCEUTICALS: Born from decades of research, SkinCeuticals’ high potency formulas are proven to be absorbed optimally into the skin. Our mission is to improve skin health. Dedicated to this purpose, we make one simple promise – to provide advanced skincare backed by science. Originating in the US, we provide skincare solutions recommended by dermatologists, plastic surgeons, medispas and other skincare professionals worldwide to both correct and prevent the signs of ageing.

skinceuticals.co.uk

SKINGLO: Nutrivitality lead the way in supplements with their invention of NutriProtect Technology, which uses liposomes to protect vitamins and nutrients on their way to your bloodstream. This allows for up to eight times more absorption than other supplements on the market. Products that use this technology include collagen drink ‘SkinGlo.’ skinglocollagen.com

SPRINGPHARM is a dynamic pharmacy with an innovative approach to the aesthetics industry and a leading exponent of medicine management in the UK. Our emphasis is to bring a flexible and strategic approach to the industry that will benefit patients, prescribers and practitioners alike. Springpharm continues to challenge the industry as a strong advocate of regulation and evidence-based practice.

springpharm.co.uk

TEAL WASH, since 1959, product manufacturer Teal Patents Ltd have specialised in developing mobile and portable hot water sinks and basins for medical, salon, treatment and therapy businesses in the UK. The Teal range of mobile sinks includes the Stop n’Wash, Hygienius and Hygienius ProWash and the KiddiSynk. Currently Teal produces over 12,000 units per annum for every type of application.

tealwash.com

TELETA is an MHRA accredited pharmaceutical wholesaler, a GHPC registered pharmacy and official distributor for Love Cosmedical aesthetic products in the UK & Ireland. Our business is built on the foundations of integrity, equality, collaboration and respect, aiming to provide first class customer service. teleta.co.uk

TEOXANE UK is a subsidiary of parent company Teoxane Laboratories. Teoxane Laboratories was established in Geneva in 2003 and is specialised in the design and manufacturing of hyaluronic acid-based dermal fillers. As a result of its uncompromising commitment to innovation, quality and patient satisfaction, Teoxane is now among the top three hyaluronic acid-based dermal filler manufacturers in the world, with products in more than 80 countries. teoxane.com

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THE NATIONAL MEDICAL WEIGHT LOSS PROGRAMME the management of obesity is increasingly being added to the service menus of medically led aesthetic clinics. However, with the use of newer evidence-based prescription medicines alongside misunderstanding concerning regulations, there is a lack of training providers who can guide clinics through setting up a safe and compliant service. The National Medical Weight Loss Programme was founded in 2018 and provides training written and delivered by an expert adviser for NICE. elements.org.uk

THERMAVEIN is the leader in red vein treatments and a global company based in the UK. ThermaVein’s thermocoagulation uses a safe effective micro-current to destroy vessel walls. Results are instant and permanent, offering a solution for red veins known as telangiectasia. It is used worldwide by healthcare professionals and is CE 93/42 compliant, FDA listed and ANVISA registered.

thermavein.com

TINKABLE AESTHETIC CLINIC operating for more than 14 years, the Tinkable license was formulated to provide a continuity of high quality, honest and medically professional aesthetic treatments throughout the UK. As a Tinkabe licensee, practitioners can have direct contact with clinical leads and the resource of a team of industry experts and medical product specialists. Tinkable want medical professionals to stand out from the competition, and represent quality throughout the industry. tinkablelicense.co.uk

TOTALLY DERMA® is an advanced, scientifically researched, high potency formulated nutraceutical anti-ageing COLLAGEN DRINK supplement with proven 95% bioavailability. It works SYSTEMICALLY, from the inside, to stimulate the body’s optimum production of collagen, elastin and hyaluronic acid, addressing both the aesthetic signs of ageing and underlying physiological processes. It is formulated/manufactured for distribution to worldwide practitioner-led medical aesthetic clinics, dermatologists, plastic surgeons, dental surgeries, medispas, and professional salons. totallyderma.com

TSK LABORATORY EUROPE B.V. manufactures premium quality needles and cannulas in Japan for the global aesthetic market. TSK is a market leader in a wide range of specialty needles for filler, mesotherapy and botulinum toxin injections. Popular TSK products are the STERiGLIDE™ cannula (50% better gliding), THE INViSIBLE NEEDLE™ (thinnest toxin needle available) and the LOW DEAD SPACE needles (saving up to 0,08ml of product per needle). tsklab.com

VENUS CONCEPT is a company driven to create progressive technology and products. We create a partnership with our customers, based on innovative products supported by unparalleled marketing and customer service support, allowing business owners to confidently enhance their clinic’s offerings with a safe, painless and profitable treatment solutions. venusconcept.com/en-gl

LABORATOIRES VIVACY is a French manufacturer specialising in the development, production and distribution of injectable hyaluronic acid-based medical devices for aesthetic and anti-ageing medicine. The company has also created new technologies for use in gynaecology, ophthalmology and rheumatology, and exports to more than 80 countries around the world. vivacylab.com/en

WEB MARKETING CLINIC is a family-run digital agency, which specialises in medical and medical aesthetics marketing. The agency builds websites and delivers marketing campaigns for medical professionals, clinics, distributors and aesthetic brands. The team’s creatives, developers and strategists help generate leads and increase the profile of your business. webmarketingclinic.com

Q-MEDICAL TECHNOLOGIES Founded in 2004, Q-Medical Technologies is an award-winning UK-based medical distributor for the aesthetics industry and the NHS. Its products are sourced globally, including; AccuVein Vein Finders, Ellman radiofrequency devices and the NovaClinical aesthetic treatment range. qmedical.co.uk

WIGMORE MEDICAL is an established aesthetic distribution company in the UK, with more than 35 years of industry experience. Wigmore Medical provides for all your aesthetic needs, from filler to toxin, consumables to laser equipment, topical anaesthetics to advanced skin care. Wigmore Medical is the sole distributor for a large range of brands including the award-winning ZO Skin Health. Wigmore Medical hold bespoke training courses in every skill associated within aesthetics. wigmoremedical.com

WISEPRESS, a specialist book retailer, has been supplying books and journals to medical professionals for over 32 years. It exists both as an online medical bookshop and a medical conference bookshop, exhibiting at over 200 exhibitions each year. Books can be purchased at the stand or posted to you, with the site delivering worldwide. wisepress.com