1 minute read
Talk #Aesthetics
Regulation PMCPA releases new pharma social media guidelines
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Dr Tapan Patel
@drtapanp
Joining the illustrious list of Outstanding Aesthetics
Awards Achievement winners is my biggest honour to date
#Toxin
Miss Priya Chadha
@drpriya.plastics
Some fantastic colleagues to speak alongside this evening at the official launch of Alluzience!
#ACE2023
Dr Lee Walker @leewalker_academy
Team Teoxane at ACE 2023 – with Dr Cetto, Dr Dhillon, Dr Lally and Dr Isaac
The Prescription Medicines Code of Practice Authority (PMCPA) has published new guidelines for pharmaceutical companies, offering directions on maintaining high standards for social media content. By law, prescription-only medications such as botulinum toxin cannot be directly promoted to the UK public, and the Association of the British Pharmaceutical Industry (ABPI) Code of Practice also has strict rules on how pharmaceutical companies and distributors can promote them to medical professionals while maintaining transparency about their use. The new guidance mentions areas such as public disease awareness, responding to misinformation, working with influencers, advertising jobs and posting about clinical trials, as well as how this differs when promotion is aimed at medical practitioners rather than the general public. It also touches on how social media should be used by employees of pharmaceutical companies.
Director of the PMCPA, Alex Fell, said, “We recognise that social media can pose particular challenges for companies under the ABPI Code. With its wide reach and international audience, information on medicines can be seen by people it wasn’t intended for. I hope this guidance will help companies navigate the potential pitfalls of social media with more confidence, a clearer knowledge of the principles to follow and the legal requirements.”
The full guidelines can be accessed on the PMCPA website. Advertising guidelines for aesthetic professionals and clinics can be accessed via the Advertising Standards Authority (ASA) online.
