Connected TV (CTV)

Don’t Buy Shows, Buy

Connected TV is television content accessed by apps and connected devices such as Smart TVs, Amazon Fire Stick, Google Chromecast, Roku streaming box, or even a Playstation hooked up to a TV. In other words, it’s how mostly everyone watches television nowadays

In 2021, 81% of U.S. households contain an estimated 105.3 million connected TVs.

The rise of CTV and OTT (over the top) has led to the phenomenon known as “cord-cutting,” which is the growing trend of customers canceling their traditional cable and satellite subscriptions in favor of only using these streaming or VOD formats.