THSADA Playbook 2026

2026 Partner Playbook Delivering the most innovative companies in Texas high school athletics direct to your office and conference room, as a must-have A-to-Z reference guide when considering your 2026-27 purchasing decisions.

Every company featured in our Partner Playbook supports the THSADA and its endeavors.

B

allfrog builds customized and branded mobile apps and websites for high schools across the country. We bring together schedules, rosters, social media, chat/messaging, merch, tickets, news, scores, and more into a one-stop shop created specifically for the school we are partnering with.

We help grow the school’s brand and identity, not ours.

Visit us @ Ballfrog.com

by

Outfield Wall System

Quick-Clips

8 0 0. 3 3 4.6 0 5 7 • s p o r t s e d g e . c o m

2

2026 THSADA Partner Playbook

From THSADA Executive Director Rusty Dowling I would like to take this opportunity to thank all of our sponsors and exhibitors for their continued support of the Texas High School Athletic Directors Association, as well as the student-athletes and coaches in the State of Texas.

Our members are mindful of the family of companies that provide corporate support and are well aware that we are as dependent on your products and services as you are on our business selections.

The purpose of our Partner Playbook is to further elevate those businesses that have maintained their support, enthusiasm, and belief in the Texas High School Athletic Directors Association.

Our sponsors and exhibitors can be easily located throughout the Partner Playbook as they are presented in an A-to-Z format. There is also a handy index in the back of the Partner Playbook to track our sponsors and exhibitors A-to-Z, by page number.

Our Partner Playbook also pays tribute to our latest PBK Hall of Honor inductees, who we will recognize at our 2026 State Conference as well a 50-plus year history of the THSADA and previews key events on our 2026-27 calendar.

We thank you for that support and we look forward to working with you.

Highlights of the Playbook …

2026 State Conference Agenda . . . . . . . . . . . . . . . . 5,7,9, 11 Association History. .18, 19, 21, 23 Hall of Honor. . . . . . . . . . . . . 27, 29 Region Map, Overview . . . . . . . . 36 Texas Cup Overview . . . . . . . . . . 41 JHAMS Overview . . . . . . . . . . . . 43 2026 Fall Forum Preview . . . . . . 60 TAAC Overview, Graduates. 63,65 Past Presidents . . . . . . . . . . . . . . . 75 2026 Athletic Administrators of the Year . . . . . . . . . . . . . . . . . . . . . 77 Quad A Overview . . . . . . . . . . . . 85 Awards Overview, 2026 Winners . . . . . . . . . . . . . . 87, 89, 91 2026-27 Region Directors . . . . . 95 Future Dates . . . . . . . . . . . . . . . . . 97

With more than 35 years of combined experience, All-Star Inflatables is a Dallas, Texas-based manufacturer — 100% in the USA — using high-quality, durable vinyl specializing in custom cold-air inflatables, including team spirit tunnels, helmets, mascots, bounce houses, and advertising products.

All-Star Inflatables can custom design any inflatable. If you can imagine it, we can create it. Our staff will guide you along the process making your experience with us easy and stress free.

2026 THSADA Partner Playbook

3

4

2026 THSADA Partner Playbook

2026 State Conference Agenda

SUNDAY, MAY 31 7:30 -11:30am

LTC 628: Mental Health and Wellness for the Student Athlete

Sandra Mader and Dr. Lisa Langston

Acacia/Bamboo

2:30 - 4:15pm

PBK-THSADA Hall of Honor Celebration

Enter through Salon E Doors

Kalahari Ballroom

4:15 - 5:00pm

First Time Conference Attendee Orientation

Johanna Denson-THSADA Jody Hormann-THSADA

Crown Palm/Banyan

5:15 - 5:30pm

Welcome

Rusty Dowling-Executive Director- THSADA Dr. André D. Walker-Houston ISD, THSADA President

Kalahari Ballroom

5:30 - 6:20pm

Update on Legal Developments for ADs and Coaches TAAC 304 Presented by RFS Sports

This session will focus on the legal issues of most practical concern in the operation of a school’s athletic program, including both legislative and judicial developments.

Kalahari Ballroom

8:00pm

Kickoff Reception Presented by Paragon Sports Constructors

Athletic Administrators Only: Please wear conference badges.

Event Barn

MONDAY, JUNE 1 7:30am - 6:00pm Attendee Registration Open

Kilimanjaro Ballroom

8:00 - 11:30am

Exhibitor Registration Open Exhibitor check in at Registration 7

Kilimanjaro Ballroom

8:00 - 8:40am

QUAD A Orientation

Salon A-B-C-D

QUAD A Directors: David Kuykendall and Debbie Fuchs This orientation session introduces aspiring athletic administrators to the THSADA and QUAD A program while also providing guidance on how to navigate the State Conference, maximize your experience, and take full advantage of professional growth opportunities.

9:00am

Welcome

Bob DeJonge- Associate Executive Director- THSADA Johanna Denson-Assistant Executive Director of Professional DevelopmentTHSADA

Kalahari Ballroom

9:15 - 10:05am

State of Athletics TAAC 101 Presented by Hometown

This session will provide an overview of the current landscape of UIL athletics, highlighting key initiatives, challenges, and opportunities ahead.

Kalahari Ballroom

10:20 - 11:10am

A Superintendent’s Viewpoint of the Athletic Directorship TAAC 605 Presented by Brock USA

The landscape of Texas K-12 public schools is rapidly changing. But there are qualities that separate Texas from the rest of the country’s schools.

Kalahari Ballroom

11:25am 12:10pm

AD Exchange: Real Time Issues & Ideas TAAC 702 Presented by Gipper

Join a dynamic roundtable where athletic directors collaborate in real time to discuss current challenges, exchange ideas, and share practical solutions you can take back to your program.

Kalahari Ballroom

11:25am 12:10pm

QUAD A: Meet Your Mentors

This session sets the foundation for meaningful professional relationships, guidance and growth throughout an attendee’s athletic administration journey.

Salons A-B-C-D

12:10 - 2:00pm

Tradeshow Lunch

Complimentary lunch and drinks provided. Attendees must wear conference badges for entrance into Tradeshow.

Kilimanjaro Ballroom

2026 THSADA Partner Playbook

5

Print & Design for Athletic Facilities • Weightroom Graphics • Locker Rooms • Gyms • Stadiums • Meeting Rooms • Event Graphics • Promotional Products • Custom Graphics

e-arc.com I (833) 272-8880 I VISIT US AT BOOTH # 621 & 720 6

2026 THSADA Partner Playbook

MONDAY, JUNE 1 (continued) 2:00 - 2:40pm

Region Meetings

Connect with your fellow THSADA region members to meet your committee representatives and learn about monthly meetings.

Various Ballrooms

3:00 - 3:50pm

Winning the Legal Game in Athletic Handbooks TAAC 302 Presented by Spectrum by Watchfire

Attendees will leave with practical strategies to draft, revise, and enforce handbook provisions that stand up both on the field and in the courtroom.

Kalahari BallroomSalon E

3:00 - 3:50pm

Game Changers: Championship Leadership for Texas Athletic Administrators Presented by Varsity Brands

Attendees will walk away with practical strategies to strengthen their programs, elevate those they serve, and lead in a way that creates lasting, meaningful impact far beyond the field of play.

Kalahari BallroomSalons F-G-H-I

3:00 - 3:50pm

Rallying the Home Team: Community Engagement and the Athletic Bond Process TAAC 403 Presented by Legacy Building Solutions

Join a panel of Texas athletic directors and their planning and design partners as they share what it really takes to bring everyone to the table, navigate a uniquely complex planning and design process, and pass athletic bonds that deliver for every student, every family, and every fan in their community.

Crown Palm/Banyan

3:00 - 3:50pm

A Smarter Way to Evaluate PE: Support Your Coaches and Strengthen Your Program

Need to clearly define high-quality PE/Health for your administrators or better Acacia/Bamboo position your coaches for TIA success and increased compensation? This session provides a practical, T-TESS-aligned tool to streamline evaluations, support your staff, and show how TAHPERD helps you lead a stronger program.

3:00 - 3:50pm

UIL staff will provide guidance and insight tailored specifically to aspiring QUAD A/JHAMS UIL Preathletic administrators and junior high/middle school coordinators. sentation QUAD 104 Presented by Tarkett Sports & Hudl

Salon A-B-C-D

4:00 - 6:00pm

Daktronics Tradeshow Festival

Complimentary appetizers. Drink tickets sent to attendees via email.

Kilimanjaro Ballroom

TUESDAY, JUNE 2 8:00 - 10:00am

Tradeshow Breakfast

Complimentary breakfast and coffee provided.

Kilimanjaro Ballroom

8:30am

Shotgun Start for the Hellas-Benny Carter Memorial Golf Tournament

Separate Registration Required

The Golf Club at Star Ranch, Hutto

10:00am - Noon

Resume Review

Check in: Nile Room hallway.

Nile Room

10:00 - 10:50am Health and Performance Beyond the Physical TAAC 504 Presented by United Turf & Track

Student-athletes focusing solely on physical health leaves a gap in awareness Kalahari Ballabout mental health – which, despite caring deeply about athletes, many of room-Salon E our athletics staff feel uncomfortable talking about.

10:00 - 10:50am From Media Connection to Media Coverage TAAC 306 Presented by Nevco Sports

Gain practical insight into building strong, strategic media relationships to effectively tell your program’s story and enhance your athletic department’s visibility.

Kalahari Ballroom-Salons F-G-H-I

10:00 - 10:50am Dual Threat Leadership: Thriving as an AD & Head Coach TAAC 210 Presented by Perry Weather

Experienced athletic directors share practical strategies for time management, staff delegation, program culture and sustaining personal growth while navigating the unique demands of both positions.

Acacia/Bamboo

10:00 - 10:50am JHAMS- From the Texas Way to Game Day

Join Stephen Mackey for an interactive discussion on what “The Texas Way” looks like in action at the middle school and junior high level. Walk away with new ideas and solutions to improve sportsmanship!

Crown Palm/Banyan

2026 THSADA Partner Playbook

7

8

2026 THSADA Partner Playbook

TUESDAY, JUNE 2 (continued) 10:00 - 10:50am Difficult Conversations Hear from an experienced panel on how to navigate difficult conversations QUAD A-203 with various stakeholders.

Presented by Tarkett Sports

Salons A-B-C-D

11:05 - 11:55am The Experience Exchange TAAC 606 Presented by ACE Sports

Participate in structured roundtable discussions with fellow athletic directors at similar experience levels, creating space for relevant, meaningful conversation.

Kalahari Ballroom- Salons F-G-H-I

11:05 - 11:55am Game-Changing Tech Tools for Athletic Directors TAAC 204 Presented by GearLocker

This session will highlight practical strategies for budget tracking, improving efficiency and streamlining key processes.

Acacia/Bamboo

11:05 - 11:55am From Staff to Self: Leadership When You Are the System TAAC 210 Presented by Stantec

This session brings together perspectives from an athletic director transition- Cypress ing from a large district to a small school setting and a veteran small-district AD, highlighting leadership in environments with limited support.

Explore how athletic directors and athletic trainers can build trust, commu11:05 - 11:55am QUAD A- Partners in nicate effectively, and collaborate strategically to create a unified leadership Leadership: Developing approach that enhances student-athlete health, safety, and program success. a Strong Athletic Director-Athletic Trainer Relationship QUAD 503 Presented by Tarkett Sports

Salons A-B-C-D

11:05 - 11:55am JHAMS- Assumptions Are Dangerous: What You Think They Heard vs Reality.

Crown Palm/Banyan In this session, attendees will learn how communication gaps with parents, coaches, athletes and administrators can quickly create conflict–and how intentional follow-up can prevent those misunderstandings before they become bigger problems. Because what you said and what they heard are often two very different things.

Noon - 1:30pm

Innovative Showcase Live!

VIP Lunch. Separate reservation required for Athletic Administrators

Kalahari Ballroom-Salon E

2:00 - 4:00pm

Mock Interviews

Check in: Nile Room hallway.

Nile Room

2:00 - 2:50pm

Leading with Confidence & Integrity: Navigating UIL Orientation TAAC 106 Presented by 360 Athletics

This session unpacks the specific administrative requirements of Section 21 to ensure your district is fully compliant and protected.

Kalahari Ballroom-Salon E

2:00 - 2:50pm

Game Day Partners: ADs and Officials Q & A Forum TAAC 301 Presented by Waterboy Graphics

An interactive Q&A session discussing real game-day challenges, with an open forum.

Kalahari Ballroom-Salons F-G-H-I

2:00 - 2:50pm

Women in Athletic Leadership TAAC 602 Presented by ARC/Riot Color

Engage in an open, collaborative roundtable, with meaningful dialogue designed to inspire growth and connection.

Acacia/Bamboo

2:00 - 2:50pm

Building an athletic budget that can be structured to simultaneously grow QUAD A- Building a developing programs while sustaining high-performing programs—all within Sustainable, Equitable, a unified (7–12 system). and Championship-Level Athletic Budget (Grades 7–12) QUAD 401 Presented by Tarkett Sports

2:00 - 2:50pm

JHAMS- Seamless Seasons: Middle School Athletic Logistics Presented by Hudl

2026 THSADA Partner Playbook

A collaborative roundtable for middle school athletic coordinators centered on mastering the logistics behind each season.

Salons A-B-C-D

Crown Palm/Banyan

9

BISON CONSTRUCTION SERVICES is your one-stop shop for all your district’s construction needs. Whether it’s turf, tracks, gym floors, locker rooms, new buildings, or even basic roof repairs or renovations, Bison can be your trusted partner for any and every need. bisonconstructionservices.com zach@bisonconstructionservices.com 972-400-7769

SIMPLIFY OPERATIONS INCREASE CONCESSION REVENUE

1st THSADA Conference

Boost Concessions Sales Effortless Staff and Student Training Streamlined Inventory and Reports Sponsorship and Ad Opportunities Kiosk

POINT OF SALE

Mobile Ordering

SCHEDULE A DEMO AT BLAZEBITE.COM 10

2026 THSADA Partner Playbook

TUESDAY, JUNE 2 (continued) 3:05 - 3:55pm

Navigating Title I Funding and Compliance in District Athletics TAAC 505 Presented by BoxOut Sports

This presentation explores how Title I federal funding supports student-athKalahari Ballroomletes in Texas by providing supplemental resources for high-quality education Salon E and experiences in high-poverty districts.

3:05 - 3:55pm

Inside THSADA: Resources & Opportunities TAAC 212 Presented by Snap! Mobile

Have you been missing out on all the resources THSADA members have access? Come learn how to access these resources plus learn about even more that THSADA has to offer.

Kalahari Ballroom-Salons F-G-H-I

3:05 - 3:55pm

Incorporating Cheer in the Athletics Program

Q&As about running the Cheer program through Athletics and how they are included in the Athletics program.

Acacia/Bamboo

3:05 - 3:55pm

Engage in a roundtable discussion to learn about and share strategies and QUAD A- Next Hire, Right key considerations across all aspects of the hiring process.

Hire QUAD 201 Presented by Tarkett Sports

Salons A-B-C-D

3:05 - 3:55pm

JHAMS- The Middle Matters: Leading Athletic Programs with Purpose Presented by Hudl

A leadership-focused roundtable for attendees exploring how intentional leadership, clear vision, and purpose-driven decision making can shape stronger programs.

Crown Palm/Banyan

4:00 - 6:00pm

Tradeshow Festival

Attend to win vendor door prizes! Complimentary appetizers. Drink tickets sent to attendees via email.

Kilimanjaro Ballroom

Officials-Salon A Athletic-Nile All OthersSalons B-C-D

WEDNESDAY, JUNE 3 8:00 - 9:30am

THSADA Committee Meetings

Officials, Policy, Athletic, Professional Education, Membership, Publications, Awards, NIAAA

9:40am

First Drawing

Bob DeJonge-THSADA

9:45 - 10:10am

THSADA Committee Updates

Rusty Dowling-THSADA, Committee Chairs

Kalahari Ballroom

10:15 - 10:40am

Board/Chairs/XO’s-Introductions Membership Award Winners Scholarship Texas Cup Update

Rusty Dowling-THSADA Outgoing President-Andre Walker-Houston ISD Incoming President-elect-Jennifer Frazier-McKinney ISD Incoming President-Rob Davies-Harlingen CISD

Kalahari Ballroom

10:40 11:00am

Districts of Distinction-Tex- Stephen Mackey-CEO 2Words/Rusty Dowling-THSADA as Way

Kalahari Ballroom

11:00am- Noon

UIL- Athletics Update TAAC 102

Asst UIL ADs

Kalahari Ballroom

Noon

Drawings

Bob DeJonge-THSADA

Kalahari Ballroom

Noon

Closing Remarks

Bob DeJonge-THSADA

Kalahari Ballroom

This QR code, also featured on our State Conference badges, is a direct link to our comprehensive State Conference agenda. Badges are mandatory for all conference functions, including our four tradeshows.

Lost your badge during the State Conference? Go to Registration 6 outside the Kilimanjaro Ballroom on the lower level.

2026 THSADA Partner Playbook

11

Elevate Your Athletic Program

Social Media Graphics in Seconds

The Box Out Advantage Multi-Format Templates

Web Pages & Newsletters

Create 1 graphic in 3 different social media sizes instantly.

Create branded digital programs, recaps, and newsletters in seconds.

Calendar Integration

Fast Turnarounds & Savings

Sync your calendar and save hours creating graphics for all your events.

Put hours back into your day day with the best platform at the best price.

Recommended Tool & Exclusive Partner

BOXO U TS P O RTS.CO M Contact thomas@boxoutsports.com for a personalized demo 12

2026 THSADA Partner Playbook

Engineered to reduce heat and provide superior performance.

Brock’s system is engineered to stay cooler, perform longer, and protect athletes—season after season.

• 1,600+ fields | 5+ million athletes • Trusted from Texas high schools to the NFL • Built on science, data, and innovation

1

2

Brock Shock Pad

BrockFILL - organic infill

• Reduces impact forces • Consistent Gmax over time • Extends turf lifespan • Multi-cycle durability

• Lower surface temperatures • Reduced microplastics • Optimized traction & stability • Consistent year-round play

Contact us today!

Amy Champion Gulf States Region VP

P: 504.579.6300 E: Amy.Champion@BrockUSA.com W: www.BrockUSA.com

We don’t make turf. We make turf better!

2026 THSADA Partner Playbook

13

14

2026 THSADA Partner Playbook

MOVEMENT WITHOUT LIMITS

AUTOMATIC HEIGHT ADJUSTMENT

SPEEDS UP TO 18MPH, INCLINE UP TO 15%

Reduce stress on bones , joints & soft tissues

UP TO 80% BODY WEIGHT REDUCTION

Learn more about our Microgravity technology!

Safely progress training & reduce injury risk Accelerate recovery post-injury or surgery INFO@BOOSTTREADMILLS.COM

(510) 883-3123

WWW.BOOSTTREADMILLS.COM

Outdoor sports enthusiast, stadium crowds and participants alike are drawn to our white gauze Tag Along Towels™ because of the ease, comfort and safety they provide for them and their families.

The stylish look of our white Tag Along Towels™ under a ball cap of your choosing can perfect the coordinate look you desire.

We at Cap Kick Company feel that there is no other product available to you that can provide the cooling effects of our headliners while shielding your head neck and face from the sun.

2026 THSADA Partner Playbook

C

overmaster is proud to provide sport surface covers for clients from all around the world. Our global client base serves as a testament to the high levels of service and product quality that we provide to our customers.

While other companies offer sport surface covers as a sideline business, these covers are our specialty.

15

For more information, please visit certorsports.com or for team sales information, please reach out to insidesales@certorsports.com

16

2026 THSADA Partner Playbook

Going BEYOND THE DISPLAY Transform Your Athletic Program with Daktronics

When you work with Daktronics, you can get your products, services, and support from one trusted source – taking you above and beyond the display.

COMPLETE SOLUTIONS

Scoreboards, video boards, sound systems, software, and game timers. One support team. One relationship to create unforgettable moments for students and fans.

6

LED DISPLAYS

VIDEO PROCESSOR

SOUND SYSTEMS

2:34

3

SCOREBOARDS

CONTROL SOFTWARE & HARDWARE STATISTICS DATA

DAKCLASSROOM

DAKTRONICS SPORTS MARKETING

Daktronics.com/DakClassroom

Daktronics.com/DSM

Empower students with hands-on experience in media production on the same technology used by professional stadiums. Real-world skills, real impact.

We help schools fund their displays and generate new revenue streams – 100% of which go straight into your school programs.

Unforgettable FAN EXPERIENCE

Create moments that unite your community and inspire pride on game day and every day.

See how other schools are going beyond the display!

2026 THSADA Partner Playbook

17

Historical Highlights of 56 Years of the THSADA

Prior to 1955, there were only six full-time Athletic Directors in Texas. They were Joe Tusa-Houston ISD, Claud E. Kellam-San Antonio ISD, Herman Clark-Fort Worth ISD, P.C. Cobb-Dallas ISD, L.W. McConahie-El Paso ISD (Future Executive Director-THSCA) and Toney Burger-Austin ISD School populations grew rapidly over the next decade and the need for more oversight of athletic programs became very evident. Four more Athletic Directors were added and to the following cities: Dee Walker-Amarillo ISD, Buddy Brothers-Lubbock ISD, Tonto Coleman-Ector County ISD, and Chatter Allen-Corpus Christi ISD. The timing was almost perfect for the creation of the Texas High School Athletic Directors Association. In the spring of 1970, Athletic Directors from across Texas and the National Health/ Physical Education Association met in Houston. At that time, many Athletic Directors also served as administrators over health and physical education in their districts. While attending this meeting, it was decided by those Directors in attendance that they have a sub-meeting to share specific ideas and ask questions. Joe Tusa of Houston ISD arranged the meeting location. Those individuals in attendance at the first meeting were: • Joe Tusa-Houston ISD • Joe Golding-Wichita Falls ISD • Chuck Moser-Abilene ISD • Shorty Lawson-Abilene ISD • Stoney Phillips-Pasadena ISD • Pete Sultis-Goose Creek ISD • Lon Goldstein-Fort Worth ISD • James Willingham-Fort Worth ISD • Bob Shelton-Dallas ISD 18

Joe Bill Fox, honored as the THSADA’s inaugural president in 1970, returned to our State Conference as recently as 2024.

• Barry Ehlert-San Antonio ISD • Tom Pruitt-Victoria ISD • Howland Reich-Port Arthur ISD • Homer Johnson-Garland ISD • Allan Boren-Klein ISD • C.E. Haynes-Corpus Christi ISD • Gerald Meyers-Pasadena ISD • Bob Harrell-Irving ISD • Bull Workman-Arlington ISD • Winlon Knowles-Pine Tree ISD • Armando Gutierrez-El Paso ISD • Joe Bill Fox-North East ISD • Kelly Horn-North East ISD

The group decided to hold its first independent meeting of the THSADA in San Antonio in 1971, the week after the state basketball tournament.

The main goals established at this time were to improve the means of communication within schools and fill a much-needed role in athletic administration within school districts and throughout the state.

The ‘71 meeting was held at the La Mansion Hotel and was deemed a success. There was no budget allocated so the hotel allowed the THSADA to defer During this meeting the discuspayment until after the conference. sion moved to forming a state organiAttendance was over 50 individuals. zation specifically for athletic adminis- The next two meetings were in the same trators. The new group would continue hotel with Lon Goldstein and Stoney close ties with the THSCA but have an Phillips presiding. independent charter. The decision was “I cannot compliment these early made to form the Texas High School day members enough for their willingAthletic Directors Association. ness to contribute in any way possible. I The first officers of this new Ascannot begin to list the names of those sociation were Joe Bill Fox-President, involved but every large school district Stoney Phillips-Vice President, and Lon and section of the state was represented.

Goldstein-Secretary.

These early day leaders have paved the 2026 THSADA Partner Playbook

way for an organization that is held in such high esteem as it is today”. Joe Bill Fox-former President-THSADA. With the growth and elevated profile of the THSADA, the first Executive Director was selected in March 2012. Rusty Dowling, formerly Director of Athletics for the Katy ISD, was hired to oversee the organizational and administrative concerns of the THSADA. The leadership model of the THSADA was changed in July of 2014 to better represent all areas of Texas. An annual membership election for the office of Vice President takes place every year with the process of the VP moving through the administrative positions of Vice President, then to President-elect then eventually into the position of President. Three additional Board members were selected to fully represent all eight regions of the THSADA. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.

The event calendar for the THSADA became more established. Along with the annual THSADA State Conference, the THSADA has active participation in the summer TGCA and THSCA Summer Conventions as well as involvement in regular Region Meetings throughout the state. The establishment of committees were organized to assist the THSADA and was also critical and allowed for additional member engagement.

Significant to the THSADA was the development of the Texas Athletic Administrators Certification (TAAC) program. This is a Texas-based athletic administrators’ curriculum that utilizes a faculty of current athletic administrators, industry professionals, UIL/ TAPPS staff and school superintendents. This certification will validate that an athletic administrator, in the State of Texas, has taken courses of study that will improve effectiveness as an athletic administrator.

2026 THSADA Partner Playbook

Below are key dates and initiatives in the history of the THSADA. 1970 Athletic Directors from across Texas and the National Health/Physical Education Association meet in Houston to form the Texas High School Athletic Directors Association, a state organization specifically for athletic administrators. The first officers of this new Association are Joe Bill Fox (President), Stoney Phillips (Vice President) and Lon Goldstein (Secretary).

1971 First independent meeting of the THSADA is held at the La Mansion Hotel in San Antonio the week after the state basketball tournament. The main goals of the meeting were to improve the means of communication within schools and fill a much-needed role in athletic administration.

Attending this meeting are Barry Ehlert (San Antonio ISD), Joe Golding (Wichita Falls ISD), Lon Goldstein (Fort Worth ISD), Homer Johnson (Garland ISD), Shorty Lawson (Abilene ISD), Chuck Moser (Abilene ISD), Stoney Phillips (Pasadena ISD), Tom Pruitt (Victoria ISD), Howland Reich (Port Arthur ISD), Bob Shelton (Dallas ISD), Pete Sultis (Goose Creek ISD), Joe Tusa (Houston ISD) and James Willingham (Fort Worth ISD).

1981 The Hall of Honor begins, with the first inductee Pete Sultis (Goose Creek ISD). More than 115 members have been added in the past 40 years.

1988 Joe Means (Round Rock ISD) is the first honoree for the State Award of Merit. The annual award winner has demonstrated long-term contribution of leadership and meritorious service to their profession of interscholastic athletics at the state and national level. The award now includes the name of the late Kelly Reeves (Round Rock ISD).

1998 Ruth Meredith (El Paso ISD), who became the first female inducted into the Hall of Honor in 1994, becomes the first female to serve as association president. Karen Funk (North East ISD) follows suit as president in 2013, Debbie Decker (Katy ISD) in 2018 and Debbie Fuchs (Clear Creek ISD) in 2022.

2006 South Texas ends a 10-year gap and returns as host of State Conference, in Brownsville. The city of Brownsville would host again in 2009. Laredo served as host in 1979, ’82, ’84, ’85 and ’96.

2008 The Frank Kovaleski Professional Development Award is launched. The Kovaleski is presented annually to a NIAAA member who has made significant contributions and demonstrated excellence in professional development at the local, state and national levels.

The first honoree is Larry Peil (Cy-Fair ISD), who would later serve the THSADA as one of the primary architects of its TAAC program.

2012 With the growth and elevated profile of the THSADA, the first-ever Executive Director is selected in March.

Rusty Dowling, formerly Director of Athletics for the Katy ISD, is hired to oversee the organizational and administrative concerns while also generating association revenue through marketing initiatives and annual membership.

2013 Region Athletic Administrators of the Year begin being recognized, as well as another annual platform sponsored by Whataburger to award a pair of $1,500 scholarships to deserving student-athletes.

Membership in the THSADA exceeds 250.

Continued on page 21

19

CONGRATULATIONS TO OUR NEWLY CERTIFIED MEMBERS! April Smith - Alvin ISD Aric Sardinea - Crandall ISD Deidra Rucker - Frisco ISD WRESTLING MATS & PRACTICE ROOMS

CHEERLEADING & STUNT MATS

Brad LaPlante - Montgomery ISD Sam Gillespie - Tyler ISD Chad Nothe - Westlake Academy Charles Gabbard -

Lamar Consolidated Kevin Reed - Grand Prairie ISD

FREE Quotes & Design Assistance | 800.520.7647 | DOLLAMUR.com

TRANSFORM YOUR PERFORMANCE: Dynamic Fitness & Strength manufactures the best strength training equipment from racks to benches to custom dumbbells, plates, and more.

Alyssa Biles - West ISD Carlos Quintero - Houston ISD Christine Farris Sugar Land Harmony Edwin Champagne - Poth ISD Jeff Smith - Prosper ISD Natasha Stewart - Irving ISD Rameisha Blackshear -

Bryan ISD

Zachary Bass-Hardin -

Jefferson ISD

20

2026 THSADA Partner Playbook

2014 Leadership model changes in July to better represent all regions of Texas. An annual membership election for the office of Vice President is instituted, with the process of the VP moving through the administrative positions of Vice President, then to President-elect, then eventually into the position of President. Three additional Board members are selected to fully represent all eight THSADA regions. The Board Historian and Board Secretary were re-purposed to permanent, non-voting members of the Board.

2015 The Joe Bill Fox Award is launched, to annually honor an individual who has provided invaluable service to the THSADA in truly outstanding fashion. The first honoree is Kathy Mathis, who served the THSADA faithfully and tirelessly in a varsity of key roles (led by membership oversight) before her retirement in 2019.

2016 Membership in the THSADA doubles in three years of hiring an Executive Director and exceeds 500.

2017 The Waco Convention Center begins its three-year run as annual host of State Conference.

Membership in the THSADA exceeds 750.

2018 Continued growth of the THSADA allows for the addition of an Assistant Executive Director. This new position is filled by Bob DeJonge, formerly Director of Athletics of the Keller ISD. After years in development, the Texas Athletic Administrators Certification curriculum is launched at State Conference, thanks in part to the foundational efforts of Larry Peil 2026 THSADA Partner Playbook

Our State Conference was held at the Waco Convention Center between 2017-19, before shifting down I-35 to Round Rock and Kalahari Resorts & Conventions.

(retired, Cy-Fair ISD), among others.

This athletic administrators’ curriculum comprised of 28 courses utilizes a faculty of current athletic administrators, industry professionals, UIL/ TAPPS staff and school superintendents. Johanna Denson (retired, Tyler, Waco and Pflugerville ISDs), currently oversees TAAC for the THSADA. 2019 Members of the inaugural TAAC graduating class are honored with certificates at their respective Region Meetings beginning in the fall. With online education available to complete certification, this number totaled 74 administrators by the end of the year.

A 1 1⁄2 -day workshop, Fall Forum is launched as an annual fall event to provide another educational opportunity for membership. Nearly 200 members attend Fall Forum at the Northside ISD’s Farris Athletic Complex in San Antonio. Speakers included superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Membership in the THSADA exceeds 1,000.

2020 Due to Covid-19, the State Conference is postponed, then moved virtual, in December.

2021 In March, Kalahari Resorts & Conventions in Round Rock hosts the inaugural Spring Sponsor Showcase.

Similar to Fall Forum, Spring Sponsor Showcase provides another engagement opportunity between membership and our sponsor family, sandwiched around educational opportunities for membership.

The association celebrated its 50th-annual by returning its State Conference to the Austin area for the first time since 2005. The site was Kalahari, which remains as annual host of State Conference. Joe Bill Fox attends, and is celebrated, during festivities celebrating the 50th State Conference.

Membership in the THSADA exceeds 1,250.

Continued on page 23

21

The Ultimate Audio Experience for Fans.

Danley audio products are synonymous with a quality in-game audio environment around the globe. This is one of the bedrocks of the company’s global reputation – designing and installing jaw-dropping sound systems for both indoor and outdoor sports venues of all sizes. Whether a local high school or nationally-recognized sports team – we offer products that meet any acoustical challenge and weather environment.

danleysoundlabs.com For more information contact Kim Comeaux, Western Regional Sales Manager - kcomeaux@danleysoundlabs.com

22

2026 THSADA Partner Playbook

2022 Aspiring Athletic Administrators ON THE RISE Academy (QUAD A), which is deMembership in the THSADA drastically increased after Rusty signed to present a pathway for coaches Dowling stepped in as the first full-time Executive Director, in 2012. who would like to eventually pursue Thumbnail review during the past 20 years: a career as an Athletic Administrator 2000 2025: 1,881 in the State of Texas and is essentially 2020: 1,180 a precursor to the TAAC program, is 2015: 766 1000 launched at State Conference.

2112: 238 Fall Forum Presented by Home2010: 205 Town Ticketing begins the first of two 2005: 154 2005 2010 2015 2020 2025 years headquartered at Estancia del Norte in San Antonio. Professional deSimilar to membership growth, State Conference attendance is velopment offerings were held on Day 2 booming — and almost surpassed 700 in 2025. Note the State Conference at the North East ISD. was held virtually due to Covid, in 2020.

Membership in the THSADA 2025: 689 700 exceeds 1,500.

2019: 571 During its December meeting, 2015: 315 350 the THSADA Board of Directors 2010: 200 announced that Dr. Roland Hernandez 2005: 150 (Superintendent of Schools, Corpus Christi ISD) and Dr. Joe Young (Super2005 2010 2015 2020 2025 intendent of Schools, Brownwood ISD) have been selected to serve a two-year term on the THSADA Board of Direc- (JHAMS) that feature professional de(Georgetown ISD). tors. Both Dr. Hernandez and Dr. Young velopment especially for those campus Spring Sponsor Showcase returns will serve as Ex-Officio members of leaders at that level. to Margaritaville Resort on Lake Conroe the Board. The THSADA voted unaniThe first full-time addition to the and sets another attendance mark. mously to add two ISD Superintendents THSADA since 2018 is Jody Hormann, The State Conference’s tradeshow to the BOD in order to bring a district who is named Assistant Executive sells out for the first time during the leader’s perspective to the THSADA Director. Bob DeJonge is promoted to month of March. It marks the third and to further strengthen the alliance Associate Executive Director. consecutive year of being sold out in between Athletic Directors and ISD the Kilimanjaro Ballroom at Kalahari 2025 Superintendents.

Resorts & Conventions.

One-day JHAMS events -- free and Launched in the fall of 2025, the 2023 open to campus leaders in junior high Texas Cup honors its six winners with Spring Sponsor Showcase Present- and middle school athletics, are held in presentations at each of the six high ed by ProtectED brings membership Katy and McKinney and each program schools (Class 6A-A)*. The Texas Cup back to Waco for the first time since attracts more than 125 attendees. is athletic competition sponsored by the State Conference in 2019.

Johanna Denson is promoted to Texas High School Athletic Directors Membership in the THSADA Assistant Executive Director.

Association that aims to determine the exceeds 1,750.

Spring Sponsor Showcase, which highest achieving high school sports shifts to Margaritaville Resort on Lake 2024 programs. For more on the Texas Cup, Conroe for its fifth edition, sets a record Leslie Slovak (Richardson ISD) please see page 41. (*Fall of 2026 after begins her term as President at the State with more than 270 attendees. winners are announced during the Conference, becoming the fifth woman summer.)

2026 to lead the THSADA and third since Membership surpasses 1,900 prior Our one-day JHAMS events, 2018. to the State Conference. presented by Hudl, continue expanding A new addition to the State Con- across the Lone Star State to Regions ference is the introduction of the Junior 4, (Socorro ISD) 5 (Alvin ISD) and 6 High and Middle School programs 2026 THSADA Partner Playbook

23

Ephesus Sports Lighting delivers high-performance LED sports lighting focused on PLAYABILITY, VISIBILITY, and the fan experience. As the first to bring LED sports lighting to professional stadiums, Ephesus now delivers that same proven, innovative technology to high school fields across the nation. Providing complete sports-lighting solutions from design and engineering through installation for venues nationwide, from high school campuses to professional stadiums.

Fan Pledge to come?

Fan-Pledge is a simple and effective fundraising solution for all organizations.

Our purpose is to help teams, clubs, organizations and nonprofits reach their fundraising goal in a fraction of the time with record setting results!

Move your co-op spending to Equalis Group, your locally-sourced Region 10 cooperative.

See all Equalis Group contracts: www.EqualisGroup.org/Contracts

24

2026 THSADA Partner Playbook

Committed to helping coaches Your dedication to helping children realize their potential and achieve their dreams is remarkable. We want to help you work toward achieving a meaningful retirement through a tailor-made strategy for educators.

A 403(b) plan is designed to meet the specific needs of public service professionals.

Equitable the #1 choice for K-12 educators.1

Explore your opportunities. Visit equitable.com/educators.

1LIMRA, Not-for-Profit Survey, Q3 2024 results based on K-12 403(b) participants, contributions and assets. Survey results include plans issued by Equitable Financial Life Insurance Company (NY, NY) and Equitable Financial Life Insurance Company of America, an AZ stock company with an administrative office in Charlotte, NC.

Securities offered through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA, SIPC (Equitable Financial Advisors in MI & TN). Annuity and insurance products offered through Equitable Network, LLC. "Equitable" is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (Equitable Financial) (NY,NY) and Equitable Financial Life Insurance Company of America (Equitable America), an AZ stock company with a main admin. office in Charlotte, NC. All companies are affiliated. AGE 7925091.1 (05/25)(exp. 05/29)

© 2025 Equitable Holdings, Inc. All rights reserved.

2026 THSADA Partner Playbook

25

GAMETIME GAMETIM ME UNR UN NRI RIVA V LEED ED. UNRIVALED. GOVISION BRINGS PROVEN EXPERTISE IN DELIVERING LED DISPLAY SOLUTIONS ACROSS EVERY LEVEL OF ATHLETICS—FROM TEXAS HIGH SCHOOL STADIUMS TO THE BIGGEST STAGES IN PROFESSIONAL SPORTS. WE UNDERSTAND WHAT IT TAKES TO DESIGN, INSTALL, AND SUPPORT SYSTEMS THAT PERFORM ON GAME DAY AND BEYOND.

TRUSTED BY

ARGYLE ISD

TURNKEY. PROVEN. BUILT FOR GAMEDAY.

25,000+ 330+ 3 30+ 24+

LETS BUILD YOUR NEXT LED EXPERIENCE.

EVENTS SUPPORTED INSTALLATIONS YEARS OF SERVICE

FOLLOW US GOVISIONXP.COM

(940) 464-2320

The Future Coaches of Texas Association (FCTA) introduces young adults to the fundamentals of coaching and encourages them to explore opportunities in the coaching profession.

For more, go to:

futurecoachesoftexas.org

26

2026 THSADA Partner Playbook

THSADA Hall of Honor

Name

Region School District

Year

Name

Region School District

Year

Stan Laing

8

Northside ISD

2025

Karen Funk

8

North East ISD

2013

Lynn Pool

6

Austin ISD

2025

Willa Gipson

3

Birdville ISD

2013

Leslie Slovak

3

Richardson ISD

2025

Gil Garza

8

San Antonio ISD

2012

Brenda Marshall

8

Corpus Christi ISD

2024

Rudy De Los Santos

8

Harlandale ISD

2012

Todd Vesely

3

Fort Worth ISD

2024

Rusty Dowling

5

Katy ISD

2012

Ray Zepeda

N/A

UIL

2024

Doug McCutchen

2

San Angelo ISD

2011

Philip O’Neal

3

Mansfield ISD

2024

Jim Loerwald

6

Round Rock ISD

2011

Maria Kennedy

4

El Paso ISD

2024

Pete Vela

7

Weslaco ISD

2011

Debbie Fuchs

5

Clear Creek ISD

2024

Robert Young

5

Klein ISD

2011

David Kuykendall

3

Frisco ISD

2023

Daryl Wade

5

Houston ISD

2010

Dr. Susan Elza

N/A

UIL

2023

L.P. Jones

5

Spring Branch ISD

2010

Shawn Pratt

3

McKinney ISD

2023

Michael Mitchell

5

Beaumont ISD

2010

Rodney Chant

2

San Angelo ISD

2023

Sheri Stice

5

Cypress Fairbanks ISD

2010

Debbie Decker

5

Katy ISD

2022

Bubba Fife

5

Katy ISD

2009

Chris Feris

3

Birdville ISD

2022

Fred Clausen

3

Grand Prairie ISD

2009

Rodney Saveat

5

Beaumont ISD

2022

Ken Purcell

5

Denton ISD

2009

Don Murphy

3

Grand Prairie ISD

2022

Cliff Odenwald

3

Plano ISD

2008

Dr. Charles Breithaupt

N/A

UIL

2020

Richard Avila

8

Corpus Christi ISD

2008

Marmion Dambrino

5

Houston ISD

2020

Ronnie Bell

5

Alief ISD

2008

Steve Williams

3

Allen ISD

2020

Tim Whalen

2

Midland ISD

2008

Johanna Denson

6

Pflugerville ISD

2018

Bill Bundy

5

Katy ISD

2007

Rene Aguilar

4

Clint ISD

2018

Joe Barnett

3

Irving ISD

2007

Ronny Peacock

5

Tomball ISD

2018

Larry Peil

5

Cypress Fairbanks ISD

2007

Bob DeJonge

3

Keller ISD

2017

Mike Jenkins

3

Richardson ISD

2007

Mark Ball

1

Lubbock ISD

2017

Ted Brevelle

3

Grapevine-Colleyville ISD

2007

Tom Pruett

8

Victoria ISD

2017

Joe Young

5

Aldine ISD

2006

Jim Slaughter

2

San Angelo ISD

2016

Keith Kilgore

5

Fort Bend ISD

2006

Kelly Horn

8

North East ISD

2016

Mickey DeLamar

3

Mesquite ISD

2006

Winlon Knowles

6

Pine Tree ISD

2016

Tex Nolan

1

Amarillo ISD

2006

Dick Rittman

2

San Angelo ISD

2015

Don Poe

3

Irving ISD

2005

John Crawford

3

Coppell ISD

2015

Jerry Comalander

5

North East ISD

2005

Richard Thompson

7

Sharyland Isd

2015

Paul Galvan

3

Fort Worth ISD

2005

Bill Daws

5

Clear Creek ISD

2014

Toby Ingersoll

5

Aldine ISD

2005

Kenny Humphreys

5

Spring ISD

2014

Betty Roberts

5

Houston ISD

2004

Bob Dubey

3

Richardson ISD

2013

Doug Cox

6

Longview ISD

2004

2026 THSADA Partner Playbook

27

28

2026 THSADA Partner Playbook

THSADA Hall of Honor (continued)

Name

Region School District

Year

Name

Region School District

Year

Ebbie Neptune

6

Eanes ISD

2004

Allen Boren

5

Klein ISD

1993

Ed Warken

5

Galena Park ISD

2004

Clay Cox

4

El Paso ISD

1993

Gaylard Fenley

8

Alamo Heights ISD

2003

Jimmy Littleton

8

San Antonio ISD

1993

James “Dub” Farris

8

Northside ISD

2003

Joe Means

6

Round Rock ISD

1993

Joe Rodriguez

7

Brownsville ISD

2003

Henry Carroll

8

San Antonio ISD

1992

Neal Wilson

3

Lewisville ISD

2003

Marvin Gustafson

8

Northside ISD

1992

Bettye Zachery

5

Houston ISD

2002

Mayfield Workman

3

Arlington ISD

1992

Charles Qualls

3

Mesquite ISD

2002

Carl Spoonemore

5

Brazosport ISD

1991

Ed Cauley

6

Killeen ISD

2002

Charlie Dyer

3

Dallas ISD

1991

Bill Jeter

2

Wichita Falls ISD

2001

John Clark

3

Plano ISD

1991

Ellie Noack

6

Austin ISD

2001

Gerald Myers

5

Pasadena ISD

1990

Lupe “Chipper” Zamora

7

Harlingen ISD

2001

Jim Ketham

5

Deer Park ISD

1990

Benny Carter

5

Humble ISD

2000

Ronny White

3

Fort Worth ISD

1990

Kelly Reeves

6

Round Rock ISD

2000

Jim Arnold

3

1989

Richard Flores

7

Edinburg CISD

2000

Carrollton/Farmers Branch ISD

Tommy Maddox

8

Edgewood ISD

2000

Tom Watson

6

Texarkana ISD

1988

B.R. “Poppy” Rodriguez

7

McAllen ISD

1999

Araulfo “Zam” Zamora

8

Laredo ISD

1987

Greg Sherwood

1

Lubbock ISD

1999

Armando “Jeep” Gutierrez

4

El Paso ISD

1987

Jim Ashmore

5

Houston ISD

1999

James L. Willingham

3

Fort Worth ISD

1987

Frank Arnold

8

Judson ISD

1998

Joe Golding

2

Wichita Falls ISD

1987

Leroy Crump

5

Alief ISD

1998

John McGuire

1

Amarillo ISD

1987

Mike Williamson

5

Spring Branch ISD

1998

De Walker

1

Amarillo ISD

1986

Sonny Lang

1

Amarillo ISD

1998

Jack Brewer

2

Ector County ISD

1986

Sonny Novak

5

Klein ISD

1998

Weldon Phillips

5

Pasadena ISD

1986

Gerald Beal

3

Fort Worth ISD

1997

C.E. Haynes

8

Corpus Christi ISD

1985

Homer Johnson

3

Garland ISD

1997

Joe Bill Fox

3

Birdville ISD

1985

Hulin Smith

3

Hurst-Euless-Bedford ISD

1997

Pete Ragus

1

Lubbock ISD

1984

Buddy Hopson

5

Fort Bend ISD

1996

Shorty Lawson

2

Abilene ISD

1984

Clint Humphreys

6

Longview ISD

1996

Howland Reich

5

Port Arthur ISD

1983

Ken Pridgeon

5

Cypress Fairbanks ISD

1996

Joe Tusa

5

Houston ISD

1983

Roy Wallace

8

Judson ISD

1995

Lon Goldstein

3

Fort Worth ISD

1983

James Hayden

3

Arlington ISD

1994

Bob Shelton

3

Dallas ISD

1982

Ruth Meredith

4

El Paso ISD

1994

Pete Sultis

5

Goose Creek ISD

1981

2026 THSADA Partner Playbook

29

30

2026 THSADA Partner Playbook

CHANGE THE GAME Custom Music Solution of the NIAAA & NFHS | 60,000+ Lyric-Safe Songs

GAMETIME PROVIDES A CUSTOMIZED GAMEDAY EXPERIENCE

• 100% Guaranteed Family-Friendly Music • Extensive Walk-Up Music Library • Professional Messages Including Public Safety • Make Money With Ads and Sponsorships

PLAN FOR FALL NOW NEPTUNENOW.COM

2026 THSADA Partner Playbook

31

32

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

33

“Trusted by CFISD's 12 high schools and 20 middle schools for 6 years.”

Jason Garza, District Athletic Coordinator

Helmet and Shoulder Pad tracking built for Texas athletic departments

34

Free Demo

Motivational Signs, Graphics, & Wraps for Schools.

Helping Coaches and Teachers MOTIVATE their Athletes and Students Since 1999.

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

35

Membership: Support Your Region Meetings

The THSADA hosts nearly 50 Region Meetings throughout the school year, in each Region 1 Major Areas: Amarillo and Lubof eight areas across the state. bock Region Directors are elected by their peers every two years, and provide manageOverview: Traditionally meet ment and facilitation over each Region Meeting. Most meetings begin at 10 AM (local) and end with lunch. It’s a terrific opportunity for our membership to network with peers monthly between August and April, with an assortment of meetings in their region. A handful of innovative sponsors start each business meeting, and guest speakers often include representatives from various associations, including, among others: both live and (due to the vastness of this region) virtual. the TASO, TGCA, THSCA and UIL. The following is a breakdown of each region, the coverage area and the frequency of Region 2 Region Meetings throughout the school year. Because of Spring Sponsor Showcase, Fall Major Areas: Abilene, Midland/ Forum and the NIAAA National Conference, Region Meetings may be omitted during the Odessa and Wichita Falls Overview: Traditionally meet months of March, October and December. monthly between August and April, To find out the latest on every Region Meeting throughout the year, we encourage with an assortment of meetings you to follow @OfficialTHSADA. Included with each meeting preview on social is a reboth live and (due to the vastness minder of the access code on sportsYou for the particular region. of this region) virtual.

Region 3

Major Areas: DFW and East Texas Overview: Monthly between September and May.

Region 4

Major Areas: Greater El Paso area Overview: Monthly between August and May.

Region 5

Major Areas: Greater Houston area Overview: Monthly between August and May.

Region 6

Major Areas: Greater Austin area, Waco, Bryan-College Station Overview: Monthly between August and May.

Region 7

Major Areas: Rio Grande Valley Overview: Monthly between August and May.

Region 8

Major Areas: Greater San Antonio area, Hill Country Overview: Monthly between August and May. Follow @OfficialTHSADA for the specifics regarding each Region Meeting. Our promos also include an easy reference for our membership to join each region’s sportsYou group.

36

2026 THSADA Partner Playbook

No two programs are the same— your field shouldn’t be either.

Hellas customizes every baseball and softball system to match the way the game is played. From basepaths to outfield gaps, every detail is engineered for performance, safety, and longevity.

BUILDING FOR SPORTS FROM START TO FINISH

1.800.233.5714 hellas.com

2026 THSADA Partner Playbook

37

Miss A Day. Miss A Lot. Follow Us @OfficialTHSADA

#1 RATED LIGHT APACHE Rated #1 by Virginia Tech’s independent helmet testing lab.

TUSTED BY THE BEST In all 32 NFL locker rooms and used by 100+ NCAA programs.

www.lighthelmets.com

M

eca Sportswear: A premiere provider of Letter Jackets and Chenille Awards.

56 years of experience and a proud supporter of the THSADA.

STRENGTH

Main Contact: 608-374-6450 or Sales@ MecaSportswear.com

WITHOUT LIMITS

The configurable design of our Magnum MX Racks and the 70 attachment options

available allow for virtually endless storage and training components — all built to last in the most intense training environments.

Discover how you can build the ultimate rack for your team at MXRacks.MatrixFitness.com matrixfitnessusa | info@matrixfitness.com | 866.693.4863

38

2026 THSADA Partner Playbook

Powering Events.

Connecting Communities.

WEBSITES

TICKETING

FUNDRAISING

Unite your community through seamless communication. Engage provides a free, easy-to-use website for athletic and activity programs.

Integrate tickets, schedules, rosters, announcements, and more.

Easily sell tickets, check in attendees, and access revenue faster than ever.

Streamline operations with season passes, custom seat maps, and secure gate entry, while reducing the need for staffed windows and cash handling.

Access a fee-free fundraising tool designed to help you raise more and keep more. Our intuitive, district-friendly solution makes running fundraisers effortless, rallying donors with less work and less stress.

Simplify ticketing, fundraising, and more with Hometown's digital solutions.

Proud Partner of the:

Learn more at hometown.com

2026 THSADA Partner Playbook

39

Simplify the path to college sports As Texas' leading academic eligibility software, Honest Game automatically tracks academic eligibility in real-time across all college sports divisions.

From automating academic eligibility to ensuring an up-to-date NCAA School Portal, Honest Game streamlines communication, supports your recruiting coordinators and athletic staff, and is easy to fund with College, Career, and Military Readiness (CCMR).

Secure your students' eligibility!

Schedule a demo for your school today.

40

2026 THSADA Partner Playbook

Texas Cup Launches in 2026 The THSADA seeks beginning in 2026 to recognize, with an annual award, the Texas High School Athletic programs that best exemplify excellence in athletic achievement.

Welcome Texas Cup! The Texas Cup is athletic competition sponsored by the Texas High School Athletic Directors Association that aims to determine the highest achieving high school sports programs in the State of Texas. Points will be earned by place finished in district, regional and state competition with a graduated system of points as a team advances in competition beyond district play. Sports for which points will be awarded will be All SPORTS which the UIL recognizes as a TEAM state champion.

The Texas Cup awards will be finalized every June, and presented annually to six schools (1A-6A) at the discretion of each of the winning schools (i.e. board meetings, school functions or athletic competitions). The awards will be based on information gathered by the THSADA on a point system that has been devised and approved by the THSADA Board of Directors.

(Check out @Thsada.com for more information on the Texas Cup.)

2026 THSADA Partner Playbook

Rationale The THSADA is seeking to increase the awareness of the high level of achievement and the hard work and dedication produced by all student-athletes and coaches throughout the State of Texas. The THSADA is seeking to give public recognition to those groups as an integral and important part of the total education program and system in the State of Texas.

The Texas Cup is not affiliated with the University Interscholastic League.

Eligibility All UIL member high schools in good academic and athletic eligibility standing will be included for contention.

This annual program recognizes six high schools, one in each of the six UIL classifications (6A, 5A, 4A, 3A, 2A and 1A), based on their overall TEAM achievement in the following sanctioned UIL athletic activities:

Team Sports Boys

Girls

Baseball

Basketball

Basketball

Soccer

Football

Softball

Soccer

Volleyball

Water Polo

Water Polo

Boys & Girls (CO-ED) Team Tennis* (Individual Tennis is not included in the standings due to the fact that team standings are not compiled at the UIL State Meet).

Individual Sports Boys

Girls

Cross Country

Cross Country

Golf

Golf

Track and Field

Track and Field

Swimming

Swimming

Wrestling

Wrestling

41

Bring even more fanfare to your Friday Nights.

High school sports can unite a community. Our new fan engagement tools make it easy to rally your fans around your team.

Keep your community in the loop.

Tools to help you earn revenue.

Your profile automatically updates with key details like schedules and rosters, sharing automated notifications with parents and fans.

Livestreaming, sponsorships and rebate opportunities help earn money for your school.

Get fans to your games.

Fire up your fans with Hudl.

Built-in tools on your Hudl Fan profile make it easy to for local fans ot pack the stands, and livestreaming allows the faraway ones to tune in live.

No extra work.

Enter your team’s schedule in Hudl before the season and your profile updates automatically with video and information for your fans.

42

2026 THSADA Partner Playbook

Overview of JHAMS

The JHAMS (Junior High and Middle School) program consists of professional development opportunities that will enhance the growth and vision for those individuals that lead programs, or have a goal to lead programs, at the Junior High and Middle School level.

The JHAMS professional development sessions are developed by Junior High and Middle School Coordinators as well as District-level Athletic Directors.

In the winter/spring of 2026, the THSADA held JHAMS satellite sessions at the following three regions (Region 1-2 in Amarillo in January was canceled due to weather). There was no charge to attend these sessions and registrants did not have to be members of THSADA. • Region 4 in Socorro Monday, November 17 • Region 5 in Alvin Wednesday, January 2

2026 THSADA Partner Playbook

•

Region 6 in Georgetown Friday, February 6

Similar JHAMS sessions were held in Region 3 (McKinney ISD) and Region 5 (Katy ISD) in 2025.

Check back at Thsada.com late in 2026 for the announcement and regis-

tration information for similar one-day JHAMS satellite sessions across select regions in the winter/spring of 2027.

For any questions, please contact: Johanna Denson at johanna.denson@thsada.com or Jody Hormann at jody.hormann@thsada.com.

43

44

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

45

CUSTOM BUILDING SOLUTIONS FOR ATHLETICS

Train Champions

YEAR-ROUND FACILITY

THE LEGACY ADVANTAGE

FULLY CUSTOMIZABLE

E XCLU SIVE P VC CL A D D ING

CONCEPT TO INSTALLATION FAST-TRACK CONSTRUCTION

Cost competitive with PE + other PVC cladding

IN-HOUSE ENGINEERING

ExxoTec™ Elite is twice as strong as 12 oz. PE

ENERGY EFFICIENT

Improved quality, strength + long-term weathering

L EGAC YBU ILD IN G SOLU TION S.COM | 877-259-1528

46

2026 THSADA Partner Playbook

An affordable, efficient, innovative solution for more efficient storage.

Levrack provides the flexibility to store your helmets, jerseys, shoes, athletic training gear in one modular system. Customized to your needs

��������������������

.

U S PAT E N T N U M B E R

(402) 875-9466 info@levrack.com www.levrack.com CAGE CODE: 89X14 UEI: YM4JME1YDPJ4

2026 THSADA Partner Playbook

47

WOOD SPORT LOCKER

CUSTOM INSTALLS

BENCHES

Get Your Team GAME READY!

Metal, Plastic, Phenolic & Wood Lockers

48

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

49

Are You Following Us? To maximize the benefits of your membership and to engage with your peers across your area, make sure to follow @OfficialTHSADA for promos of our nearly 50 Region Meetings throughout the year.

50

2026 THSADA Partner Playbook

LIGHTING PROJECTS MADE SIMPLE®

Prosper ISD — Prosper, Texas

Proud Sponsor of THSADA

Learn more at

www.musco.com ©2026 Musco Sports Lighting, LLC • ADTX26-1

2026 THSADA Partner Playbook

51

52

2026 THSADA Partner Playbook

PARAGON SPORTS CONSTRUCTORS AN EMPLOYEE-OWNED COMPANY

DESIGN BUILD | STADIUM CONSTRUCTION | SYNTHETIC TURF

TRACK SURFACING | COURT SURFACING | NATURAL GRASS | MAINTENANCE

PARAG O N-SPO RTS.CO M

2026 THSADA Partner Playbook

53

Miss A Day. Miss A Lot. Follow Us @OfficialTHSADA

Houston Austin / San Antonio info@covington.com Covington.com 713-956-2700

Dallas / Fort Worth Amarillo dallas@ponder.com ponder.com 972-248-9001 54

2026 THSADA Partner Playbook

Scan or Visit

pbk.com

2026 THSADA Partner Playbook

55

Weather Safety Without the Guesswork On-Site WBGT Readings

Real-Time Lightning Detection

Automated Alerts

TRUSTED BY SCHOOLS ACROSS TEXAS AND NATIONWIDE

Start a free 2week trial Scan QR Code perryweather.com /free-trial/

4.8 out of 5

56

2026 THSADA Partner Playbook

Darin Eberly Houston 281-799-4875 deberly@pioneerathletics.com

Justin Kupper Dallas-Fort Worth 817-734-1407 jkupper@pioneerathletics.com

YOUR PARTNER FOR SPORTS FIELDS & ATHLETIC FACILITIES Field Marking Paints & Equipment Sports Accessories | Turf Maintenance Infield Maintenance | Stencils | Windscreens Protective Padding | Facility Disinfection

Eloy Atkinson Austin/San Antonio 830-399-0304 eatkinson@pioneerathletics.com

2026 THSADA Partner Playbook

57

58

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

59

2026 Fall Forum Back in Alamo City Fall Forum returns again to its original home of San Antonio on Sunday-Monday, October 4-5. The two-day workshop, which began in 2019, is presented by Hometown.

Fall Forum provides another engagement opportunity for athletic administrators from all regions of Texas. Our array of extensive speakers includes superintendents, representatives of the UIL, athletic administrators, sponsors and industry leaders in athletic facilities.

Attendees will again receive TAAC credit for specific sessions. Additionally, the UIL’s informative session will focus on its upcoming Legislative Council meeting, which is slated for October 18-19 in Austin.

More than 200 athletic administrators have annually attended Fall Forum.

Check out Thsada.com and/or follow the THSADA @OfficialTHSADA to register for Fall Forum and to review the session-by-session agenda.

After starting in San Antonio in 2019, Fall Forum (postponed in 2020 due to Covid) moved to San Marcos in 2021 and again in ’22. Fall Forum moved back to San Antonio in 2023, then North again to San Marcos in 2024 before its current two-year stay in San Antonio.

SERIOUS COMPETITION DESERVES SERIOUS EQUIPMENT. Whether it’s indoors or outdoors, we empower coaches with innovative equipment at the highest levels of competition, because we believe building a successful program starts with athletic equipment coaches can trust.

G I LL ATH LETI C S . c o m

60

P O RTE R ATH LETI C . c o m

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

61

AUTO T MA TO M TE T FA F CI CIL ILITY REN E TA EN T LS.

REECCCLL AIM YYOOU URR TTIIM MEEE..

The facility rental platform that syncs with your existing calendars and schedules in real-time - so your internal staff and outside rentals are always on the same page.

40%

Average Rental Revenue Increase

24/7

Easy Online Reservation Access

0

Double Bookings

15+

Weekly Hours Back for Your Staff

“What started as an online search to see what PracticePlan was has turned into one of the most efficient and beneficial platforms for all of our facility rentals. Our admin and business department are amazed at the time saved and paperwork eliminated.”

Rusty Nail, Madisonville CISD

BUILT FOR HOW TEXAS ATHLETIC DEPARTMENTS WORK Real-Time Calendar Sync

Dedicated Customer Support

Unique Online Marketplace

Custom Reservations Streamlined Rental Process

Save 15+ Hours Per Week

Zero Cost

More Control Finance Reporting Eliminate Phone Tag

Easy One-Tap Approvals

GET A DEMO

Automated Insurance Verification

Self-Service Portal

Collect Payments

Simple Invoice Process Easily Manage Community Access

No More Double Bookings

Customized Chain of Approval

Easily Add-On Amenities Market Your Facilities 24/7

LEARN MORE ABOUT PRACTICEPLAN practiceplan.rentals/go

62

2026 THSADA Partner Playbook

Texas Athletic Administrators Certification History The Texas Athletic Administrator Certificate (TAAC) is a THSADA state certification. TAAC is specific for athletic administrators in the State of Texas.

The Texas-based curriculum consists of courses that will enhance the ability of an Athletic Administrator to successfully perform the duties and responsibilities of an Athletic Administrator in Texas.

Purpose of TAAC To better prepare an Athletic Administrator to perform the duties and responsibilities of a Texas Secondary Athletic Administrator in grades 7-12.

Criteria to receive a Texas Athletic Administrator’s Certificate • Must be an Active/Associate member of THSADA • Must complete a total of 30 TAAC courses offered in the certification program.

• A minimum of five TAAC courses in Section 100-Governance must be completed by UIL school candidates for certification.

• Cost for TAAC courses: Required THSADA Active/Associate membership and the cost of registration for THSADA-sanctioned events.

• TAAC courses are offered at the State Conference, Fall Forum and Spring Sponsor Showcase.

On-Demand videos for all event registrants will be available after the event.

istrator has completed a Texas-specific field of study in Athletic Administration.

To maintain TAAC certification the athletic administrator must complete 6 TAAC classes over a 2-year period.

Three of the six courses will be offered every year: 101, 302 and 304.

Sections There are seven different sections designated by TAAC:

UIL committees and Superintendent members of the UIL Legislative Council.

Faculty TAAC certification courses are presented by individuals who have extensive experience and knowledge of the specific topics. The courses are presented by THSADA members, UIL Staff, designated industry representatives, designated topic professionals and School District Superintendents.

Certification After the candidate successfully completes a total of 30 TAAC courses, they will be recognized as having earned a Texas Athletic Administrator’s Certificate of Completion. TAAC Certification will confirm that an Athletic Admin-

• Section One: Governance Courses UIL Governance Courses • Section Two: Organization/ Administrative Procedures and Strategies • Section Three: Community/School Engagement • Section Four: Athletic Facilities Planning, Construction and Management • Section Five: Health and Safety • Section Six: Leadership • Section Seven: Best Practices To view your TAAC status, review a complete course-by-course overview of TAAC and for contact information, check out Thsada.com, under Professional Education. A list of our 2025 TAAC graduates is on Page 65.

History TAAC was developed by the THSADA with the assistance of Texas Retired Athletic Administrators, the THSADA TAAC Committee, UIL Staff, Superintendents TAAC Advisory Committee and representatives of various 2026 THSADA Partner Playbook

63

Proud Champion Sponsor of

BUILT ON QUALITY FOR 50 YEARS

STRENGTH CARDIO FLOORING www.pmxstrength.com orders@pmxstrength.com (800) 231-6652 64

2026 THSADA Partner Playbook

2025 THSADA TAAC Certified Members Ron Adame - Sharyland ISD Crystal Aguero - Goose Creek ISD Charles Ament - Cypress Fairbanks ISD Darrin Andrus - Alvin ISD Denise Atmar - Goose Creek ISD Delam Bernal - Corpus Christi ISD Kristy Bradford - Needville ISD Megan Burton - Mansfield ISD Enrique Cantu - Rio Grande City ISD Raul Castillo - McAllen ISD Laura Cavazos - Sharyland ISD Laneigh Clark - Pearland ISD Jay Cline - North Lamar ISD Gary Collier - Crowley ISD Clarence Davis - Del Valle ISD Susan Davis - Spring ISD Jason Dean - Georgetown ISD Izayah Donnelly - Greenhill School-Dallas Kevin Etchberger - Dawson ISD Bryan Farrell - Hallsville ISD Cheryl Fillmore - West Oso ISD Cole Ford - Lewisville ISD Jennifer Fox - Alamo Heights Manual Freeland - Alief ISD Eric Frontz - Socorro ISD Jessica Gaines - Spring ISD Jason Garza - Cypress Fairbanks ISD Jason Glenn - Austin ISD Rolando Gomez - Brownsville ISD Christopher Gonzales - Waxahachie ISD Ashley Grantham - Fort Bend ISD Dina Graves - Conroe ISD Kody Groves - Mesquite ISD Steve Guadalupe - Arlington ISD Astin Haggerty - Clear Creek ISD Paige Hershey - Spring Branch ISD Walida Hewitt - A+ Plus Charter Charles Hickman - Fort Worth ISD Brad Hodges - Anderson-Shiro CISD Evann Hopkins - Covenant School Diana Jones - Waller ISD Cherissa Jordan - Harris County Dept. of Educ.

Lonnie Jordan - Richardson ISD Michael Keel - Corpus Christi ISD 2026 THSADA Partner Playbook

Kirby Killingsworth - Clear Creek ISD Keylon Kincade - Dallas ISD Jeremy Kirt - Houston ISD Derek Koonts - Klein ISD Justin Landers - Katy ISD Monty Leaf - Colorado City ISD Lindsay Ledford - Richardson ISD Dee Lewis - Tenaha ISD Kyle Lintelman - Prosper ISD Joel Livingston - Denton ISD Amanda Lopez - Midland ISD Raul Lopez - Hays CISD Troy Mathieu - Grand Prairie ISD Todd Matz - Pecos ISD Mike Meeks - Lubbock ISD William Mitchell - Duncanville Jayme Moore - Tyler ISD Mitch Moore - Brownwood ISD Desmond Morgan - Hempstead ISD Philip Murray - Fort Worth ISD Kate Norris - New Braunfels Kristi Odom - Klein ISD Rene Ortega - South San Antonio ISD Ty Opperman - Bartlett ISD Shanta Parnell - Frisco ISD Franklin Paul - Van Vleck ISD Kevin Pitts - Richardson ISD Jeremy Philips - Gonzalez ISD Brandon Phillips - Life Schools Greg Poynor - Seminole ISD Tristan Randle - Cy-Fair ISD Kevin Richardson - Austin ISD Michelle Rivera - Shelton School Taneisha Rogers - Cy-Fair ISD James Routledge - El Paso ISD Ricky Sargent - Hearne ISD Jason Sanders - Boerne ISD Ken Savannah - Stafford ISD John Seman - YES Prep Amy Simpson - Conroe ISD Windee Skrabanek - Temple ISD Luis Solorio - Harlingen ISD Angela Spurlock - Katy ISD

65

YOUR YO OUR SILENT PERSONALL TRAINER TRA RA RAINER

DEFEND YOUR PLAYERS, COACHES, AND STAFF AGAINST AIRBORNE THREATS Staph Bacteria S

Influenza

MRSA M

Odors

Mold M

Pollen

CleanAirInSchools.com 66

2026 THSADA Partner Playbook

HOW ARE YOU GETTING YOUR KIDS RECRUITED? PROVEN GIVES ATHLETIC DEPARTMENTS THE TOOLS TO ACTIVELY HELP ATHLETES GET RECRUITED

SCHOOL-WIDE RECRUITING VISIBILITY Create recruiting exposure across every sport, giving all athletes the opportunity to be seen by college recruiters.

RECRUITER-FOCUSED ATHLETE PROFILES erified athlete data, stats, and measurables presented in profiles built for college coach evaluation.

SELF-PROMOTION TOOLS FOR EVERY ATHLETE thletes actively share and promote their profiles, increasing visibility and creating more recruiting opportunities.

ONE PLATFORM FOR EVERY SPORT entrali ed recruiting visibility for every team, helping your entire athletic department support athlete recruitment.

SCAN TO BOOK A DEMO

2026 THSADA Partner Playbook

VISIT BOOTH 300 67

68

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

69

BUILT DIFFERENT. BUILT FOR EXCELLENCE. With over 60 years of elite craftsmanship, Red Dot Buildings creates innovative athletic facilities with obstruction-free spaces that keep your team practicing year-round. Our customizable metal building systems eliminate weather-related downtime, giving your athletes the competitive edge. From gymnasiums to training facilities—we build champions through spaces designed for a winning edge.

800.790.8564 sales_admin@reddotbuildings.com reddotbuildings.com 70

2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

71

I

n Track and Field, you need equipment that outlasts the budget, because the budget NEVER lasts. There’s no bigger investment on your track than a high jump or pole vault setup. In 1962, we sent our first pair of pole vault standards to Hobart High School in Hobart, Indiana. Since then, we’ve been striving to manufacture the best Track and Field equipment available at competitive prices to keep your athletes as successful and safe as possible. We’ve been a family company for nearly 60 years, never having been sold or reorganized.

For more, go to: richeyathletics.com

Over the last decade, RS3 Turf has been highly sought out by professional, collegiate, high school and youth sports organizations for our expertise in the realm of athletic surface management. Armed with award-winning knowledge, RS3 Turf can help you get the most out of your sports facilities.

RS3 Turf provides in-house, turnkey resolutions for all facets of sports field construction and operates with total transparency and integrity during the entire process.

TOUCHSCREEN HALL OF FAME

Software for awards, hall of fame, digital trophy case & interactive history displays 2,000+ Installations

24/7 Support

Fully Customizable Design

Turf@RS3Sports.com

72

2026 THSADA Partner Playbook

PURPOSE. PASSION. PEOPLE.

SOUTHLAKE CARROLL HS

PLEASANT GROVE HS

SOUTHLAKE CARROLL HS

ROCK HILL HS

sports flooring | lockers | Bleachers & seating

WEST COLUMBIA HS west columbia hs

bleachers & seating SCAN QR CODE TO FIND YOUR LOCAL SALES REP

academy hs

2026 THSADA Partner Playbook

73

74

2026 THSADA Partner Playbook

Past Presidents

Years

Site of Conference

President

Years

Site of Conference

President

1972

San Antonio

Joe Bill Fox

1999

Austin

Ed Cauley

1973

San Antonio

Stoney Phillips

2000

Arlington

Ed Warken

San Antonio

Don Poe

1974

San Antonio

Lon Goldstein

2001

1975

Fort Worth (CS)

Pete Sultis

2002

Corpus Christi

Joe Young

1976

Houston (CS)

Bob Shelton

2003

Galveston

Jerry Comalander

1977

Dallas* (1st separate Conference)

James Willingham

2004

Irving

Richard Avila/Cliff Odenwald

1978

El Paso

Howland Reich

2005

Austin

Cliff Odenwald

1979

Laredo

C.E. Haynes

2006

Brownsville

Larry Peil

1980

El Paso

Shorty Lawson

2007

The Woodlands

Joe Rodriguez

1981

San Antonio

Armondo Gutierrez

2008

Arlington

Fred Clausen

1982

Laredo

John Clark

2009

Brownsville

Robert Young

1983

Dallas

Charlie Dyer

2010

San Antonio

Gil Garza

1984

Laredo

Gerald Meyer

2011

League City

Joe Barnett

1985

Laredo

Jim Arnold

2012

Dallas

Bob Dubey

1986

San Antonio

Allen Boren

2013

San Angelo

Karen Funk

1987

El Paso

Marvin Gustafson

2014

Houston

Bill Daws

1988

El Paso

Clint Humphreys

2015

Frisco

Bob DeJonge

1989

Corpus Christi

Mike Williamson

2016

San Marcos

Chris Feris

1990

McAllen

Ronny White

2017

Waco

John Crawford

1991

Odessa

James Hyden

2018

Waco

Debbie Decker

Waco

Shawn Pratt

1992

El Paso

Leroy Crump

2019

1993

Amarillo

Sonny Lang

2020

Waco

Rodney Chant

1994

Corpus Christi

Sonny Novak

2021

Round Rock

David Kuykendall

1995

Midland

Frank Arnold

2022

Round Rock

Debbie Fuchs

1996

Laredo

Kelly Reeves

2023

Round Rock

Philip O’Neal

Round Rock

Leslie Slovak

Round Rock

André Walker

1997

San Antonio

Poppy Rodriguez

2024

1998

Houston

Ruth Meredith

2025

Congratulations to Rob Davies (Director of Athletics, Harlingen CISD), who will officially step into the role of THSADA President in June of 2026, while Jennifer Frazier (Director of Athletics, McKinney ISD) will become President-Elect.

2026 THSADA Partner Playbook

75

MEMBERSHIP QUESTIONS? As we get closer to 2027, the THSADA is approaching a record 2,000 members across the Lone Star State. Do you have a question about the status of your membership? Drop an email to Mary Cooksley, Director of Membership: mary.cooksley@thsada.com

76

2026 THSADA Partner Playbook

2026 Region Athletic Administrators of the Year

2026 THSADA Partner Playbook

77

78

2026 THSADA Partner Playbook

BEFORE 3-POINTERS BEFORE ALUMINUM BATS BEFORE NO-HUDDLE OFFENSES

THERE WAS

PROUDLY PROVIDING TEXAS WITH SCOREBOARDS SINCE 1971.

Spectrum and Watchfire have a combined experience of 144 years, providing the best scoreboards, displays, and audio systems across Texas. With local service teams, you can be confident you’ll receive the highest quality service in the least amount of time. Add a videoboard to your fixed digit and give fans an unforgettable experience backed by an impressive history.

Call 800-637-2645 or visit watchfire.com to learn more.

2026 THSADA Partner Playbook

79

TRUSTED PARTNER OF

School-Safe Communication, Free for Schools + Built for Sports Find your unique access code below to join your THSADA Region.

THSADA Members

Region 1

Region 2

Region 3

Region 4

Region 5

Region 6

Region 7

R5AD-9D59

NU3P-X3H5 DD6X-UU8M

WLK6-7992

5TD7-J3EA 6L6J-JJYE JV8S-9PVQ UKHH-MSF7

Region 8

TSZZ-G5ZM Join for free! www.sportsyou.com

80

2026 THSADA Partner Playbook

TRUSTED PARTNER OF

School-Safe Communication Free for Schools, Built for Coaches Elevate your team culture with sportsYou: the free, secure messaging platform built for coaches, not classrooms. sportsYou streamlines athletic communication across every team, all in one place – saving you time so you can focus on what matters most: your athletes.

sportsYou is 100% Americanowned. All data is stored and encrypted in the US

Districts own + can access communication history

sportsYou does not sell individual user data

sportsYou will review your DPA upon request

Communication settings are customizable to support your school/district policies

sportsYou will support you through the approval process + help you navigate HB 1481 and HB 4623 Meet with us: go.sportsyou.com/approval

Streamline Your Athletic Communication Create your account. Set up your teams. Invite your members.

Join for Free sportsyou.com

2026 THSADA Partner Playbook

81

ELEVATE YOUR GAME DAY EXPERIENCE High-impact digital scoreboards and interactive displays for Texas athletics.

Visit us at our booth or scan to see our work! www.sidelineinteractive.com

We ship jackets in 8 weeks!

First class customer service.

scan qr code to Contact our sales team in your area to get started.

Sprinturf is a leading USA-based sports field builder specializing in the manufacturing and installation of premium synthetic turf systems. With a proven track record of zero fiber failures across over 2,000 installations, we stand firmly behind our work, offering a certified thirdparty warranty for added peace of mind.

82

Your Texas Turfgrass Maintenance Experts.

Solutions for Turf Management, Construction, Infield Clay & Conditioner & more. Say Goodbye to Athletic Field Problems. High Quality Clay. Premier Sports Fields.

Contact us: contact@ sportsfieldsolutions. com, or 817-249-4444

O

ur passion is the same as our first day of business in the 1970s. That’s when our founders, highly-respected collegiate coaches, helped expand volleyball throughout North America with the first safe in ground net system without dangerous wires.

Throughout our history, we’ve raised the bar for quality, performance and customer experience in the sport of volleyball. That standard continues today.

For more, go to: sportsimports.com

2026 THSADA Partner Playbook

We’ve Got Game Designing athletic facilities built to perform

Learn more about our Sports & Recreation Facilities

2026 THSADA Partner Playbook

83

MENU SERVICES Track Construction Natural Grass Fields Synthetic Field Construction S t a d i um C o n s t r u c t i o n Tennis Court Construction Service and Maintenance Stadium Lighting Surface Maintenance and Repair D E S S E R T

w w w . s y mmetrysports.com 9 0 3-560-8070 84

2026 THSADA Partner Playbook

Overview of Quad A

The Aspiring Athletic Administrators Academy (QUAD A) presented

by Tarkett Sports is an introductory program of study, created by the Texas High School Athletic Directors Association, designed for those individuals who would like to pursue a career as an Athletic Administrator in the State of Texas.

This program addresses the necessary duties, responsibilities and skills specific to the success of Texas Athletic Administrators. In addition to program content, the QUAD A program provides networking opportunities with Athletic Administrators across the Lone Star State.

The topics below are examples of content presented within the QUAD A (Aspiring Athletic Administrators Academy) program. These topics may be offered during both Spring Sponsor Showcase (February; host city varies) and the State Conference (June in Round Rock): • • • • • •

• •

The Importance of Networking Building a Positive Culture

All QUAD A courses completed by participants are recorded in MemberClicks, which is the membership platform of the THSADA. Once a participant completes a course from each content area (100-700), they will receive a certificate of completion.

QUAD A participants may concurrently attend TAAC sessions, but the QUAD A courses do not count toward the 30-courses required for the THSADA State Certification Program (TAAC).

Resume Review QUAD A Participants may have an opportunity to have their resume reviewed during Spring Sponsor Showcase or the State Conference by a school district superintendent or athletic administrator.

You must be an Active or Associate member of THSADA and register to attend any THSADA sanctioned event. QUAD A and TAAC session videos are available to those members who register for the THSADA event in which the content was presented.

For any questions please contact: Johanna Denson at johanna.denson@ thsada.com, or Jody Hormann at jody.hormann@thsada.com

Budget Basics Hiring Procedures-Coaches/Staff Conducting Staff Meetings Event Management State and local compliance Interview Preparation

2026 THSADA Partner Playbook

85

ALL ACCES BASIC ACCESS ITEMS + • Online Learning Discounts • Free K-12 Leader Monthly Bites • K-12 Leader Resources • Event Discounts • Teacher & Admin of the Year Awards (+Texas AHPERD Journals • Equipment Partnerships • Professional Development Planning Support • And More!

2026 EVENTS Summer Workshops JUN 14-17

JUL 12-14

DEC 2-5

Various dates & locations throughout Texas 1 day event Great summer PD offering with very little effort on your part. Check the website for one near you.

SEA SUMMIT

Isla Grand Hotel - South Padre Island A must attend for PE/Health Leaders

42ND ANNUAL SUMMER CONFERENCE

Embassy Suites Hotel & Convention Center – Denton Perfect for secondary coaches to get PD hours checked off their list!

103RD ANNUAL CONVENTION

Hilliard Center - Corpus Christi, TX Premier event – a must attend for any H/PE professional.

NEW TAHPERD U WORKSHOP

Outdoor Pursuits July 7-8, 2026 Irma Lewis Outdoor Learning Center Seguin, TX - 12 CPE Hours

Hands-on training to enhance or fully implement the High School Outdoor Pursuits course.

• Scope & sequence support • Lesson design support • Equipment access + collaboration

A must-have PE course for every TX high school — open to all students & UIL-approved for athletes.

Visit tahperd.org for event details, registration, and 2027 dates/locations.

86

2026 THSADA Partner Playbook

THSADA Awards Review

Below is a thumbnail overview of each of the annual awards presented by the THSADA. Athletic Director of the Year The THSADA President is selected to receive this award, presented by PBK, at the end of his term of service.

A recommendation will be made by the THSADA Awards Committee and approval will be made by the Board of Directors at the State Conference. Must have served as an athletic administrator in the State of Texas at least 10 years, current member or have been a member of THSADA and have served the THSADA in some capacity.

Our 2026 winner, honored in conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Dr. André Walker, Houston ISD. Andrea Edwards (Amarillo ISD) won the 2025 Dr. Charles Breithaupt Citation Award.

The PBK Athletic Director of the Year award began in 2012.

2003, the Texas High School Coaches Board of Directors meeting in December.

Hall of Honor in 2005 and the Texas Nominations will be held current for Dr. Charles E. Breithaupt Citation High School Football Hall of Fame in three years.

Award 2014.

Breithaupt was inducted into the For more than 50 years, Fox moldPresented to athletic administrators THSADA Hall of Honor in 2020. ed the lives of young men and women who have made significant contributions Our 2026 winner, honored in as a coach, teacher and school adminto the THSADA, which have impacted conjunction with the PBK Hall of Honor istrator.

Fox graduated from McMurry high school activities. The deadline to Celebration at our 2026 State Conference University in 1956 and began his career submit candidates is November 15. The is Mike Bass, Alvin ISD. in public schools as Head Football Coach Awards Committee will then consider all The Dr. Charles E. Breithaupt Citain the Birdville ISD (1956-60) and the nominations and determine their selection Award began in 2024.

North East ISD in San Antonio (1961tion, which is approved at the Board of 68).

In ‘68, he was promoted to Athletic Directors meeting in December. NominaJoe Bill Fox Distinguished Director and served in that position in tions will be held current for three years.

Service Award the Alamo City until 1974.

During his A native of Buna, Texas and gradThe Joe Bill Fox Distinguished tenure with the North East ISD, Fox uate of Lamar University, Breithaupt Service Award is a unique recognition of helped launch the THSADA, serving coached football, basketball, baseball, individuals, outside the field of Athletas its inaugural President, in 1970. Fox track and field and cross-country and ic Administration, who have provided moved into school administration from taught English and history in 51 years in service to the THSADA in truly out1975-79 as Assistant Principal at MacArpublic education. Among his stops, Breitstanding fashion. Recipients of this award thur HS in San Antonio and was then haupt spent 14 seasons as head basketball will have provided a broad spectrum of named the Director of Athletics at Irving coach at Hardin-Jefferson HS, winning service to the THSADA and have worked ISD from 1979-80 before returning to the the Class 3A state championship in 1991. to have improved athletic administrator Birdville ISD as Athletic Director from Breithaupt then joined the UIL in 1992. efficiency and success. This is an open 1980-82. He served as Deputy SuperinHe became Athletic Director in 1995, nomination to any person who has made tendent for the Birdville ISD from 1982Associate Director in 2004, and Execucontributions to the THSADA. The 84 when Fox was elevated to Superintentive Director in 2009, until his retirement deadline to submit candidates is Novem- dent. He retired from the Birdville ISD in 2025. Among other honors: Breithaupt ber 15. The Awards Committee will then in 1992. was inducted into the Southeast Texas consider all nominations and determine Coaches Hall of Honor in 2001, the Texas their selection, which is approved at the High School Basketball Hall of Fame in Continued on page 89 2026 THSADA Partner Playbook

87

SYNTHETIC TURF

RUNNING TRACKS

INDOOR ATHLETIC FLOORING

RACKET & SPORTS COURTS

SPORTS CONSTRUCTION

OVER 25 YEARS OF EXPERIENCE, A LEADING WARRANTY, AND FINANCIALLY STRONG

AT THE SURFACE OF HUNDREDS OF ELITE COLLEGIATE, HIGH SCHOOL, AND COMMUNITY PROGRAMS ACROSS TEXAS

INDUSTRYLEADING SYSTEM DESIGN WITH PROVEN DURABILITY & LONGEVITY

COMMITTED TO PROTECTING PEOPLE & PLANET THROUGH INNOVATIVE SUSTAINABILITY PROGRAM

ONE SOLUTION FOR YOUR ENTIRE VENUE EASY PROCESS FROM START TO FINISH

PROUD PARTNER

88

2026 THSADA Partner Playbook

Our 2026 winner, honored in conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Mike Motheral, Chair-State Executive Committee-UIL. The Joe Bill Fox Distinguished Service Award began in 2015.

Regional Athletic Administrator of the Year Presented on an annual basis to THSADA members in recognition of their dedicated service, leadership, and special contributions to their local and regional levels of interscholastic athletic administration.

For a recap of our eight 2026 winners, see page 77.

The Regional Athletic Administrator of the Year awards began in 2013.

Superintendent of the Year

athletics and awarded a NIAAA Citation. In 2012, The Round Rock ISD Board of Trustees voted to rename its athletic complex on Parmer Lane the Kelly Reeves Athletic Complex; Reeves died of cancer in November of 2009.

Our 2026 winner, honored in conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Johanna Denson-THSADA. The Kelly Reeves State Award of Merit began in 1988.

Melanie Hinson (Southwest ISD) won the 2025 Kelly Reeves State Award of Merit.

Kelly Reeves State Award of Merit

Frank Kovaleski Professional Development Award

The nominee selected should be a member in good standing of the NIAAA and have earned at least the CAA designation. Each section (section 6) shall be allowed one nominee per year. The deadline to submit candidates is November 15. The NIAAA Committee will then consider all nominations and determine their selection, which is approved at the Board of Directors meeting in December. Nominations will be held current for three years.

Kovaleski retired in 2005 after 16 years with both the NFHS and NIAAA. A longtime Indiana high school athletic director and coach before joining the NFHS, Kovaleski expanded professional development opportunities for high school athletic directors during his tenure as national director of the NIAAA. Most significant among those oppor-

Presented to an Athletic Director who is presently a member in good standing of both the THSADA and NIAAA; must have demonstrated long-term contributions, leadership and meritorious service to their profession of interscholastic athletics at the State and/ or National level. The deadline to submit candidates is November 15. The NIAAA Committee will then consider all nominations and determine their selection, which is approved at the Board of Directors meeting in December. Nominations will be held current for three years.

A native of Ralls, Texas, Reeves received his Bachelor and Master’s Degrees from Highlands University in Las Vegas, NM. He spent 35 years in public education. In 1981, Reeves became the Continued on page 91 first Head Football Coach and Athletic Coordinator at Westwood NFHS Citation Award HS in the Round Rock ISD. He Presented to athletic administrators spent eight years in that position who have made significant contributions to the National Federation of High Schools before accepting the position of and/or other national organizations which Athletic Director for the Round Rock ISD in 1989. He retired have impacted high school activities. The deadline to submit candidates is November from that position in 2005. Reeves received the THSADA State Award 15. The NIAAA Committee will then conof Merit in 1998, and was elected sider all nominations and determine their selection, which is approved at the Board of to the THSADA Hall of Honor in 2000. He served the THSADA as Directors meeting in December. Nominaa board member, vice president tions will be held current for three years. and as president. In 1998, Reeves Our 2026 winner, honored in conjunction with the PBK Hall of Honor was elected to the National InterCelebration at our 2026 State Conference scholastic Athletic Administrators Association Board of Directors. In is Martin Segovia-Ysleta ISD. Dena Scott (then with the Fort Bend ISD) won the 2025 The NFHS Citation Award began in 2003, Kelly was recognized by the Frank Kovaleski Professional Development Award.

NIAAA for service to high school 1979.

Presented to a Texas Superintendent who has made a significant contribution to the THSADA, who has impacted high school activities. The deadline to submit candidates is November 15. The Awards Committee will then consider all nominations and determine their selection, which is approved at the Board of Directors meeting in December. Nominations will be held current for three years.

Our 2026 winner, honored in conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Dr. Stu Musick, Navasota ISD. The Superintendent of the Year award began in 2024.

Below is a thumbnail overview of each of the annual awards presented by the NFHS and the NIAAA.

2026 THSADA Partner Playbook

89

S

ince 1974, The Brokerage Store, Inc. has excelled in offering specialized accident insurance programs. Student/Athletic Accident Insurance, Special Risk Policies, Individual Accident Plans, and AD&D Coverage are just a few of the types of coverage that we offer.

We are one of the leaders in the Student/Athletic Accident Insurance K-12 market in Texas. We currently insure over 200 school districts for this type of coverage.

Texas Kids First is an authorized student accident insurance provider partnered with the TASB Benefits Cooperative to offer affordable, limited-benefit accident insurance plans for K-12 students in Texas school districts. www.texaskidsfirst.com

90

Joining the BuyBoard Is Free and Easy!

BuyBoard was created in 1998 to increase the purchasing power of government entities as well as Texas school districts including open enrollment and college/university charter schools to simplify their purchasing by using a customized online purchasing system.

Combining the purchase power provides members—big and small—the leverage to achieve better pricing on products, equipment and services they use every day.

Contact BuyBoard to answer questions you may have: 800-695-2919, or info@buyboard.com.

2026 THSADA Partner Playbook

tunities was the creation of the NIAAA Leadership Training Program (now Leadership Training Institute) in 1996 and expansion of the NIAAA Certification Program in 1999. Kovaleski also played a significant role in the success of the National Athletic Directors Conference, which is held each December and annually attracts 1,500 to 2,000 high school athletic directors.

Our 2026 winner, honored in conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Johanna Denson-THSADA. The Frank Kovaleski Professional Development Award began in 1988.

conjunction with the PBK Hall of Honor Celebration at our 2026 State Conference is Mike Wartes, Canyon ISD (Retired).

The Legacy Award began in 2025.

moting the vocation of athletic administration and preserving the heritage of the profession. This national recognition is the highest honor an athletic administrator can have bestowed upon them from NIAAA Distinguished Service the NIAAA for his/her contributions and Award accomplishments. Nominations/CritePresented annually to an individria Nominations for the NIAAA Hall of ual in the field of interscholastic athletic Fame may be made by individuals who administration who has, over the years, are current NIAAA members or State demonstrated a service to the high school Athletic Administrator Associations. A athletes of the state and/or THSADA. The state athletic administrator association deadline to submit candidates is Novem- may nominate only one person in each ber 15. The NIAAA Committee will then category annually. Posthumous nominaconsider all nominations and determine tions will be accepted. The deadline to their selection, which is approved at the submit candidates is November 15. The Board of Directors meeting in December. NIAAA Committee will then consider all NIAAA Triple Legacy Award Nominations will be held current for nominations and determine their selecPresented annually to a NIAAA three years. tion, which is approved at the Board of member that is a State Coordinator who Our 2026 winner, honored in Directors meeting in December. Nominahas developed and implemented a new conjunction with the PBK Hall of Honor tions will be held current for three years. initiative for their state in the area of pro- Celebration at our 2026 State Conference Our 2026 winner, honored in fessional development. The deadline to is Mike Motheral, Chair-State Executive conjunction with the PBK Hall of Honor submit candidates is November 15. The Committee-UIL. Celebration at our 2026 State Conference NIAAA Committee will then consider all The DSA Award began in 2003. is Brenda Marshall-Corpus Christi ISD nominations and determine their selec(Retired).The Hall of Fame Award began NIAAA Hall of Fame Award tion, which is approved at the Board of in 2025.

The NIAAA Hall of Fame Award is Directors meeting in December. Nominations will be held current for three years. organized as a means of recognizing interscholastic athletic administrators, proOur 2026 winner, honored in

www.sportlighting.com (800) 500-3161

For over 25 years, Texas based Techline Sports Lighting has been a leader in sports lighting solutions. Our New or Retrofit LED Solutions provide instant on/off, dramatically improve light levels on the field, eliminate glare and spill concerns, and reduce energy consumption by 60-80%. Enhance fan and player experience with our customizable Action on Lighting and Full Color Co options along with our Cellular cloud based remote controls, monitoring and scheduling, all at an incredible value. Contact us for a no cost proposal.

2026 THSADA Partner Playbook

91

92

2026 THSADA Partner Playbook

E T A V E EL E T A V E EL E T A V E L E 360ATHLETICS.ORG

EDINersA M n a h Jonat opSchoolSpeak Founder - T

SSTAFF TAFF DEVELOPMENT

CURRICULUMS CURRICULUMS

SCAN THISS QR CODEE & TEXT GIFTT

2026 THSADA Partner Playbook

Josh PERE Z

Foundeerr - 360 Atthhleett ics

STUDENT STUDENT LEADERSHIP LEADERSHIP SUMMITS

GIRLS GIRLS LEADHERSHIP

TTOO GET G 2 OF O OUR BOOKS OUR K KS FOR FOR FREE!

93

Unlimited Sports Solutions is the leading supplier of athletic facility equipment and products for constructing safe complexes of all sizes. We offer a wide variety of solutions and enhancements to help bring valuable athletic experiences to communities across the country.

94

“UCS

is the premiere manufacturer of track & field equipment, football field equipment, team seating and equipment for facility construction. Manufacturing high quality equipment for over 55 years, UCS is proud to be a made-in-America business. For quotes, contact UCS Texas Sales - Dan Huskerson - 512.748.1192 danh@ucsspirit.com

2026 THSADA Partner Playbook

Region Directors and Board for 2026-27 School Year

Congratulations to our Region Directors for the upcoming 2026-27 school year.

Region 1 Director, Jaime Boswell, Andrews ISD Region 2 Director, Jim Garfield, Abilene ISD Region 3 Director, Jeff Smith, Prosper ISD Region 4 Director, James Nunn, Socorro ISD Region 5 Director, Mike Bass, Alvin ISD Region 6 Director, Jason Dean, Georgetown ISD Region 7 Director, Gilbert Leal, Brownsville ISD Region 8 Director, Jay Govan, North East ISD Every March, membership in the THSADA vote in their respective region for each Athletic Administrator of the Year. Our eight annual Regional Athletic Administrator of the Year awards (see Page 77 for our 2026 class) are presented to THSADA members in recognition of their dedicated service, leadership and special contributions to their local and regional levels of interscholastic athletic administration.

To be eligible, an athletic administrator must be a current member in good standing of the THSADA, an athletic administrator and THSADA member for at least five (5) years, and a candidate who has demonstrated contributions to local, conference and/or regional interscholastic athletics.

Our eight Region Directors are also members of our Board of Directors. Including select THSADA staff, our 2026-27 Board of Directors also include:

Officers President-Rob Davies-Harlingen CISD President-elect-Jennifer Frazier-McKinney ISD

(Board Committee) (Finance Committee)-Chair (Finance Committee)

Ex-Officio Dr. Roland Hernandez-Superintendent-Corpus Christi ISD Dr. Joe Young-Superintendent-Brownwood ISD Dr. Charles Breithaupt-Executive Director-UIL (retired)

(Resolutions) (Strategic Planning) (Management)

THSADA Committee Chairs Membership: Tom Lee-Mission CISD Awards: Dean Colbert-Aldine ISD Policy: Dr. Chivonne Kiser-Princeton ISD Publications: Andrea Edwards-Amarillo ISD Athletics: Stan Leech-Boerne ISD Officials: Mike Bass-Alvin ISD Professional Education: Rodney Chant-San Angelo ISD NIAAA: Dr. Lisa Langston-Fort Worth ISD

2026 THSADA Partner Playbook

(Resolutions) (Management) (Resolutions) (Resolutions) (Resolutions)-Chair (Management)

95

Sports Field Construction and Maintenance

405-446-4640

At United Turf and Track, we are passionate about designing and building world-class sports fields and surfaces that maximize athletic performance and the fan experience.

Info@unitedturfandtrack.com

#FindYourFooting

From natural grass and synthetic turf fields to running tracks, outdoor courts, and complete sports facilities, our sports construction experience and capabilities are unrivaled.

www.unitedturfandtrack.com

We are committed to using the industry’s best resources and materials with the highest level of precision, technology, durability, and customer service so that our clients can find their footing in today’s evolving sports landscape.

Sports Field Construction and Maintenance

405-446-4640

Info@unitedturfandtrack.com

#FindYourFooting www.unitedturfandtrack.com 96

2026 THSADA Partner Playbook

THSADA Future Dates Kalahari Resorts & Conventions in Round Rock has hosted our State Conference annually since opening in 2021. Below are upcoming key event dates: 2026

Fall Forum Oct. 4-5 Estancia Del Norte/North East ISD- San Antonio 2027

Spring Sponsor Showcase State Conference Fall Forum

Feb. 21-22 June 13-16 Oct. TBA

Margaritaville Lake Resort- Lake Conroe Kalahari Resorts & Conventions, Round Rock Venue TBA 2028

Spring Sponsor Showcase State Conference Fall Forum

Feb. TBA June 9-13 Oct. TBA

Venue TBA Kalahari Resorts & Conventions, Round Rock Venue TBA 2029

Spring Sponsor Showcase State Conference Fall Forum

Feb. TBA June 8-12 Oct. TBA

TBA Kalahari Resorts & Conventions, Round Rock Venue TBA

TAKE A LOOK AT

ZEBRAWEB.COM

2026 THSADA Partner Playbook

97

EVERY MINUTE WE SAVE YOU CAN BE SPENT CHANGING LIVES We offer solutions to make your job easier - giving you more time to make an impact.

While we’re the best at equipping athletes, you’re the best at equipping lives... and that’s the real final score.

PROUD PARTNER OF

150+ Local Sales Pros

Serving Texas Schools Statewide

CHRIS REYNOLDS // North/East TX // creynolds@bsnsports.com RYAN FOLEY // Central TX / RGV // rfoley@bsnsports.com KEITH BOONE // West TX // kboone@bsnsports.com JOSH BLACKARD // SE / Coastal / South TX // jblackard@bsnsports.com

Apparel • Uniforms • Equipment • Weight Room • Fundraising 98

BSNSPORTS.com 2026 THSADA Partner Playbook

2026 THSADA Partner Playbook

99

THSADA Online Buyer’s Guide The THSADA has multiple resources and social channels to serve Athletic Administrators throughout the State of Texas.

In addition to Partner Playbook, another tool we offer our members is online: The THSADA Buyer’s Guide. This A-to-Z digital handbook allows our members to easily access information essential in building budgets, ordering materials, equipment and to contact our exceptional exhibitors and sponsors when needed during the school year.

Click on the company logo and you will receive a description of the company, the company’s website, an address and contact information.

Every company listed supports the THSADA. Check it out at thsada.com.

Vertical Raise is the premier online donation platform. We utilize email, text messaging and social media campaigns to exponentially increase the reach of your fundraiser. The foundation of our company’s success is built upon our bestin-class email deliverability, detailed tracking and the complete personalization of every page.

Ready to Get Started: Call us @ 888-853-0355, or email us @ Support@verticalraise.com

100

2026 THSADA Partner Playbook

CAMPUS Sports Marketing for High Schools

Looking for more coverage on your high school athletic teams this season?

VYPE can help!

The VYPE Campus model is designed to create exclusive content for schools and teams. It’s a great way to showcase your athletic program and elevate your brand in Texas! Here’s how we do it:

www

Custom VYPE Magazine & Content

Game Film Production

Livestream Broadcasts

Dedicated Team Sites on VYPE.com

VYPE Social Media Accounts

Video Highlights & Documentaries

Media Days & Game Photography

Custom Sports Graphics

For more information on how VYPE can tell your story, please contact our team!

VYPE Media 2026 THSADA Partner Playbook

713-969-7105

info@vypemedia.com 101

102

2026 THSADA Partner Playbook

5126885656

WHEN CULTURE MATTERS PROUD PARTNER 2026 THSADA Partner Playbook

103

Alphabetical Index of Advertisers PARTNER . . . . . . . . . . . . . . . . . . . . . PAGE AAI Trophies & Awards . . . . . . . . . . . . . .2 ABT - SportsEdge - Permavoid . . . . . . . .2 ACE Sports. . . . . . . . . . . . . . . . . . . . . . . .4 Aktivate . . . . . . . . . . . . . . . . . . . . . . . . . . .2 All-Star Inflatables . . . . . . . . . . . . . . . . . .3 ARC / Riot Color . . . . . . . . . . . . . . . . . . .6 Athletica Sport Systems . . . . . . . . . . . . . .8 Ballfrog . . . . . . . . . . . . . . . . . . . . . . . . . . .2 Beacon Creative / Wall of Fame. . . . . . . .8 Bison Construction Services . . . . . . . . .10 BlazeBite . . . . . . . . . . . . . . . . . . . . . . . . .10 Boost Treadmills. . . . . . . . . . . . . . . . . . .15 BoxOut Sports . . . . . . . . . . . . . . . . . . . .12 Brock USA . . . . . . . . . . . . . . . . . . . . . . .13 Brushfire Ticketing. . . . . . . . . . . . . . . .14 Campus Multimedia. . . . . . . . . . . . . . . .15 Cap Kick Company. . . . . . . . . . . . . . . . .15 Certor Sports . . . . . . . . . . . . . . . . . . . . .16 CoachComm . . . . . . . . . . . . . . . . . . . . . .15 Counsilman-Hunsaker. . . . . . . . . . . . . .15 Covermaster . . . . . . . . . . . . . . . . . . . . . .15 Daktronics . . . . . . . . . . . . . . . . . . . . . . .17 Dallas Baptist University . . . . . . . . . . . .20 Danley Sound Labs. . . . . . . . . . . . . . . .22 Delcom Group. . . . . . . . . . . . . . . . . . . . .20 Dollamur Sport Surfaces . . . . . . . . . . . .20 Dynamic Fitness & Strength . . . . . . . . .20 Ephesus Sports Lighting . . . . . . . . . . . .24 Equalis Group . . . . . . . . . . . . . . . . . . . . .24 Equitable Advisors . . . . . . . . . . . . . . . .25 Fan Pledge. . . . . . . . . . . . . . . . . . . . . . . .24 Fielder’s Choice. . . . . . . . . . . . . . . . . . . .24 Flowater. . . . . . . . . . . . . . . . . . . . . . . . . .26 Future Coaches of Texas / FCTA . . . . . .26 Game Court Services . . . . . . . . . . . . . .28 Game One. . . . . . . . . . . . . . . . . . . . . . . .30 GameTime . . . . . . . . . . . . . . . . . . . . . . .31 GearLocker . . . . . . . . . . . . . . . . . . . . . .32 GigaTera Lighting. . . . . . . . . . . . . . . . . .34 Gilman Gear . . . . . . . . . . . . . . . . . . . . .33 Gipper . . . . . . . . . . . . . . . . . . . . . . . . . . .35 GoVision . . . . . . . . . . . . . . . . . . . . . . . . .26 Guardian Sports . . . . . . . . . . . . . . . . . . .26 H2I Group . . . . . . . . . . . . . . . . . . . . . . . .26 104

Hellas . . . . . . . . . . . . . . . . . . . . . . . . . . .37 Helmet Tracker . . . . . . . . . . . . . . . . . . . .34 Hometown . . . . . . . . . . . . . . . . . . . . . . .39 Honest Game . . . . . . . . . . . . . . . . . . . . .40 Hudl . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 HydroWorx . . . . . . . . . . . . . . . . . . . . . . .34 Image Maker . . . . . . . . . . . . . . . . . . . . . .34 KAT Turf Services. . . . . . . . . . . . . . . . .44 KwikGoal. . . . . . . . . . . . . . . . . . . . . . . . .38 LED Partners . . . . . . . . . . . . . . . . . . . . .45 Legacy Building Solutions . . . . . . . . .46 Levrack . . . . . . . . . . . . . . . . . . . . . . . . . .47 LIGHT Helmets . . . . . . . . . . . . . . . . . . .38 List Industries . . . . . . . . . . . . . . . . . . . .48 Mascot Media . . . . . . . . . . . . . . . . . . . . .50 Matrix Fitness . . . . . . . . . . . . . . . . . . . . .38 Maverick . . . . . . . . . . . . . . . . . . . . . . . . .49 Meca Sportswear . . . . . . . . . . . . . . . . . .38 M-F Athletic . . . . . . . . . . . . . . . . . . . . . .38 Mic’d Up . . . . . . . . . . . . . . . . . . . . . . . . .41 MTM Recognition . . . . . . . . . . . . . . . . .54 Musco Sports Lighting. . . . . . . . . . . . .51 Nevco Sports . . . . . . . . . . . . . . . . . . . . .52 99 Pledges . . . . . . . . . . . . . . . . . . . . . . . .54 Paragon Sports Constructors . . . . . . .53 PBK . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55 Perry Weather . . . . . . . . . . . . . . . . . . . .56 Pioneer Athletics . . . . . . . . . . . . . . . . .57 Playon . . . . . . . . . . . . . . . . . . . . . . . . 58,59 Ponder Company . . . . . . . . . . . . . . . . . .54 Porter (Gill) Athletic . . . . . . . . . . . . . . .60 Power Ad . . . . . . . . . . . . . . . . . . . . . . . . .63 Power Lift. . . . . . . . . . . . . . . . . . . . . . . .61 PracticePlan. . . . . . . . . . . . . . . . . . . . . .62 ProMaxima . . . . . . . . . . . . . . . . . . . . . .64 ProtectED. . . . . . . . . . . . . . . . . . . . . . . .66 Proven. . . . . . . . . . . . . . . . . . . . . . . . . . .67 QHF Sports . . . . . . . . . . . . . . . . . . . . . .68 RampUp Sports . . . . . . . . . . . . . . . . . . .70 Rank One . . . . . . . . . . . . . . . . . . . . . . . .69 Red Dot Buildings . . . . . . . . . . . . . . . . .70 RefReps. . . . . . . . . . . . . . . . . . . . . . . . . .71 RFS Sports . . . . . . . . . . . . . . . . . . . . . . .73 Richey Athletics . . . . . . . . . . . . . . . . . . .72 Rocket . . . . . . . . . . . . . . . . . . . . . . . . . . .72

RS3 Turf. . . . . . . . . . . . . . . . . . . . . . . . . .72 S2 Pass . . . . . . . . . . . . . . . . . . . . . . . . . . .72 Samson Equipment . . . . . . . . . . . . . . . .74 SCG Fields . . . . . . . . . . . . . . . . . . . . . . . .74 ScoreVision . . . . . . . . . . . . . . . . . . . . . . .76 Shoot-A-Way. . . . . . . . . . . . . . . . . . . . . .76 Sideline Interactive. . . . . . . . . . . . . . . . .82 SNA Sports Group . . . . . . . . . . . . . . . . .76 Snap! Mobile . . . . . . . . . . . . . . . . . . . . .78 Spectrum by Watchfire . . . . . . . . . . . .79 Sports Field Solutions . . . . . . . . . . . . . .82 Sports Imports . . . . . . . . . . . . . . . . . . . .82 Sportsfield Specialties . . . . . . . . . . . . . .82 sportsYou . . . . . . . . . . . . . . . . . . . . .80, 81 Sprinturf . . . . . . . . . . . . . . . . . . . . . . . . .82 SSR Jackets . . . . . . . . . . . . . . . . . . . . . . .82 Stantec . . . . . . . . . . . . . . . . . . . . . . . . . .83 Symmetry Sports Construction . . . . .84 TAHPERD . . . . . . . . . . . . . . . . . . . . . . .86 Tapeletics. . . . . . . . . . . . . . . . . . . . . . . . .90 Tarkett Sports / FieldTurf . . . . . . . . . .88 TASB Benefits Coop . . . . . . . . . . . . . . .90 TASB BuyBoard . . . . . . . . . . . . . . . . . . .90 Techline Sports Lighting . . . . . . . . . . . .91 The Brokerage Store . . . . . . . . . . . . . . . .90 T-Mobile . . . . . . . . . . . . . . . . . . . . . . . . .92 360 Athletics . . . . . . . . . . . . . . . . . . . . .93 Turf Tank. . . . . . . . . . . . . . . . . . . . . . . . .94 UCS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94 United Turf and Track . . . . . . . . . . . . .96 Unlimited Sports Solutions . . . . . . . . . .94 USTA Texas . . . . . . . . . . . . . . . . . . . . . . .94 Vantage Sportz . . . . . . . . . . . . . . . . . . . .97 Varsity Brands / BSN Sports . . . . . . . .98 Varsity Made . . . . . . . . . . . . . . . . . . . . .99 Vertical Raise . . . . . . . . . . . . . . . . . . . .100 VYPE Media . . . . . . . . . . . . . . . . . . . .101 Warron Woods Co. . . . . . . . . . . . . . . .102 Waterboy Graphics . . . . . . . . . . . . . . .103 Xara Soccer . . . . . . . . . . . . . . . . . . . . . .100

BOLD: Official THSADA Sponsors

2026 THSADA Partner Playbook