The Wrangler Difference

What does the American Dream, cowboys, cowgirls and rodeo all have in common? Wrangler, of course!

The company has stood the test of time and proven to be America’s trusted brand for blue jeans. How does a company like that start, and how has it grown into the leading western attire brand that competitors, farmers, and everyday Americans have grown to love? Let’s take a look!

History Surprisingly, Wrangler hasn’t always been “Wrangler”. The story starts in 1897 with 20-year-old C.C. Hudson, who at the time lived in Tennessee and wanted to get into the textile business. He found a job sewing on buttons for 25 cents a day. Little did he know that this would be the beginning of something legendary. In 1904, Hudson and his brother opened up their own overall shop called “Hudson Overall Company”. This company took off in the next 15 years, and the brothers moved the headquarters and renamed the company “Blue Bell Overall Company”.

By 1943, Blue Bell had grown exponentially. So much so that they bought Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name. Just a few short years later, the rarely used brand was launched to the American

consumer back by celebrity tailor Rodeo Ben. Some of Wrangler’s first “endorsees” included 16-time world champion Jim Shoulders, Bill Linderman and Freckles Brown. After this, the company continued to grow and expand, becoming the country’s No. 1 brand for Western wear.

So What’s the Wrangler Difference? Through the years, regardless of company changes, what Wrangler stands for has remained the same. They vow to uphold the WEstern way of life and support all the men and women who are doing the same. To this day, you will see Wrangler being represented by some of the top competitors in the PRCA, PBR, WPRA and so many more. Western celebrities like George Strait, Jon Pardi and Cody Johnson are just a few of the name celebrities that not only wear the brand but live the brand. To me, that is what Wrangler is all about, living the brand, that is the Wrangler Difference.