3 minute read

Aaron Kuhl

KRYSTA: WHAT IS YOUR FAVORITE MEMORY OF BEING ON THE CLN TEAM?

Aaron: My favorite memory of being on the CLN Team was in December 2013 when I was at the Wrangler National Finals Rodeo (WNFR) in Las Vegas. After gathering content all day at Cowboy Christmas, covering the NFR performance at Thomas & Mack Center, our team headed to a party at Gary Leffew’s Bucking Ball at the Gold Coast Casino. There I met the love of my life, Lindsay, whom I am now married to with two beautiful boys: Jaxson, and Stockton.

KRYSTA: CAN YOU DESCRIBE YOUR OWN FEELINGS ABOUT THE IMPORTANCE OF KEEPING OUR WESTERN LIFESTYLE ALIVE AND WELL IN TODAY’S WORLD?

Aaron: I am very passionate about this, and I can’t stress enough how important it is to keep our Western lifestyle alive and well so that these American faith-based traditions are not infringed upon. The Western lifestyle represents cultural tradition in America and a way of life that celebrates the hard-working rancher and farmer, as well as the skills and horsemanship of cowboys and cowgirls.

product or service. As the company matured, the focus shifted to scaling the business, managing growth, and ensuring that the company stays competitive in a rapidly changing market.

I have a lot of confidence, pride, and ownership in the company’s success. In addition, I have an understanding of the company’s history, culture, and values, and feel a sense of loyalty and commitment to the CLN Team and organization. Overall, growing with a company from its early stages has been a fulfilling and exciting experience, but it requires a willingness to adapt to change, including a commitment to the company’s vision and values, and a willingness to learn and grow with the organization.

KRYSTA: CAN YOU GO INTO A LITTLE MORE DETAIL ABOUT YOUR ROLE WITH COWBOY LIFESTYLE NETWORK?

Aaron: As Chief Operating Officer (COO) at Cowboy Lifestyle Network, I am responsible for overseeing the day-to-day operations of the organization, including production, distribution, and revenue generation. I work closely with other executives and senior managers to develop and implement strategies that support the company’s overall goals and objectives.

I’ve enjoyed developing and implementing operational plans that align with the company’s overall strategy along the side of our CEO daily.

In addition, I oversee the production and distribution of the company’s content, working closely with production teams to ensure that content is produced on time, on budget, and to the highest quality standards. Other areas include managing revenue generation, relationships with partners and vendors, and ensuring compliance with regulations and industry standards.

In summary, my role as COO at CLN is multifaceted and requires strong leadership, strategic thinking, and a deep understanding of the digital media landscape, as I am responsible for ensuring that the company’s operations are efficient, effective, and aligned with the company’s overall goals and objectives.

Promoting Country Music, rodeos, and Western apparel, as well as promoting other industry-related services/ products, are all effective ways to preserve a part of Western heritage and culture and pass it down to future generations. Additionally, rodeos can provide a source of entertainment and a way to bring communities together, and really that’s what we are all about here at CLN. I hope to have a part in inspiring future generations to become rooted in the Western lifestyle and show my own children that hard work pays off.

KRYSTA: WHAT ARE YOU MOST LOOKING FORWARD TO WITH THE FUTURE OF COWBOY LIFESTYLE NETWORK?

Aaron: I most look forward to having the opportunity to expand the company’s reach and impact. As the company grows, CLN will be able to attract new audiences, expand into new markets, and produce more content that resonates with our audience. This is all very exciting as I am extremely passionate about creating high-quality content and reaching a wider audience through digital advertising.

I am very passionate about building and leading high-performing teams that share the desire for the opportunity to create a culture of innovation, collaboration, and excellence.

Aaron’s Closing Thoughts

For anyone looking to pursue a brandnew venture as an entrepreneur, the key during my own personal journey has been to take everything one step at a time and never give up or quit despite any difficult situations or failures that arise along the way. Success takes time and effort. Remember it is a journey, and occasionally take the time to have fun, while taking pride in what you’ve built along the way.