WORLD TOURISM DAY MESSAGE 2025
It is indeed my honour and privilege as Barbados’ Minister of Tourism and International Transport, to extend the warmest of greetings in acknowledgement and celebration of World Tourism Day 2025.
Tourism has long been, and continues to be, a pillar of Barbados’ economic development. Under this year’s theme of Tourism and Sustainable Transformation, there is an opportunity to further highlight the power of tourism as a catalyst for positive change and progress.
Across Barbados, tourism has stimulated the creation of business and employment opportunities. To capitalise on the full potential of this sector, the Ministry of Tourism and International Transport has adopted a holistic approach, which places sustainability, social inclusion and equity at the forefront of tourism policy and development.
This approach has raised the attractiveness of the sector, which has seen an injection of approximately BDS$1.6B over the last two years, resulting in an expansion in the number and quality of accommodation options, natural heritage products, restaurants, improvement in the
HON. G.P. IAN GOODING EDGHILL MINISTER OF TOURISM AND INTERNATIONAL TRANSPORT
remuneration of workers, expanding airlift and market visibility.
Fuelled by the commitment enshrined within the Barbados Investment Plan, the Ministry’s work has included the reconstruction of some of its programmes for greater operational efficiency, service delivery and the continuation of its quest to improve the business environment and benefits to the sector.
In all activities there has been significant stakeholder engagement to facilitate greater collaboration between government and the private sector, thereby fostering greater satisfaction and participation by individuals within the tourism sector as it continues to grow. In cases where needed, the Ministry will continue to be responsive to promoting continued stability.
This philosophy has seen the Ministry of Tourism develop elements of its overall strategy related to visitor arrivals, expenditure, accommodation, and new source markets. Particular attention is being paid to strengthening our footprint within the Latin American market, and diversifying into other emerging markets such as Gulf States, Africa, Asia and the Pacific.
As a large ocean state, Barbados will continue to develop its tourism sector responsibly, adopting the necessary mitigation and protection measures against climate events, recognising that this is one of the island’s greatest vulnerabilities.
In celebration of World Tourism Day 2025, I salute each of you who contribute to making Barbados the premier destination that it is. We all play a role, whether directly or indirectly, in advancing tourism in Barbados. As a nation, our shared commitment to responsible practices will ensure the preservation of our island’s beauty for all Barbadians, while warmly welcoming visitors from around the world.
To our valued tourism partners, I take this opportunity to thank you for your contribution in making this sector a success and making destination Barbados a brand that has inspired a high level of repeat visitation and positive experiences.
Happy World Tourism Day 2025!