Issuu

MAGAZINE

BUSINESS EDITION Small Business

in the Face of Uncertainty 26

Profit

with Purpose 20

Christle Ltd:

Small Manufacturer, Big Reach

GIMME:

A Caribbean Hug in Every Jar Issue 3.3 || April 2025

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What’s Inside

GIMME: A Caribbean Hug in Every Jar

Profit With Purpose: The Caribbean’s Sustainable Business Advantage

Small Business in the Face of Uncertainty

Christle Ltd: A Small Manufacturer with a Big Reach

The Diaspora Dividend: How Barbados is Leveraging its Global Networks

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business 2025 | ADVOmag.com

Dear valued Readers

elcome to the latest issue of ADVO Magazine’s ‘Business Edition’ As we venture deeper into 2025, the global business environment continues its unprecedented transformation. One thing remains abundantly clear: adaptation is no longer optional—it’s essential.

In this issue, we hope to provide valued insights to entrepreneurs and businesses on not just surviving disruption but actively harnessing it to create unprecedented value. We explore the rising importance of sustainable business models that deliver both profit and purpose, offering practical wisdom for your own strategic evolution. Our cover story spotlights Christie Ltd., demonstrating how a relatively modest Caribbean manufacturer has successfully expanded its regional footprint, creating a blueprint that businesses

of similar scale might adapt for their own growth trajectories. True to ADVO’s mission, we deliver more than theoretical frameworks—we provide practical, implementable intelligence tailored for organizations across industries and sizes. Consider this edition your strategic toolkit rather than simply informative reading. Your ongoing dialogue with us remains invaluable; the challenges and successes you share continue to inform our editorial direction and strengthen our collective knowledge base. We invite your feedback on this edition as we remain committed to serving your evolving business needs. Wishing you continued innovation and prosperity.

Sam & San

“

We have heard and are answering with a completely reconstructed approach that is customer-focused.”

business 2025 | ADVOmag.com

BUSINESS BARBADOS RECONSTRUCTED AND CUSTOMER FOCUSED

AKING Barbados to the next level in the world of the business engineering processing would have to be the next frontier in the development of this landscape.

This is aptly summed up by the proposed Business Barbados facility which revolves around reforming the Department of Corporate Affairs and Intellectual Property. The current administration has embarked on this proposal which has won kudos from Government Ministers, Senator Lisa Cummins, the Minister of Business and Energy, and Sandra Husbands, Minister of State, Ministry of Education, Technological and Vocational Training,

and the business community. Senator Cummins has said that while business facilitation is an ongoing issue, it cannot be business as usual in light of the several complaints about certain shortcomings. One can add to this the global economic changes, and competition. Therefore, Barbados has to be positioned as a domicile of choice for businesses looking to set up and maintain operations here. “As a Government we have heard Barbadian businesses and the general business community speaking about the challenges in doing business,” she remarked. “We have heard and are answering with a completely reconstructed approach that is customer-focused,” the Minister went on to say while

Senator Lisa Cummins, Minister of Business and Energy 7

speaking at length about the changes necessary to improve the situation including the reforming of the CAIPO, making Barbados a domicile of choice. “Leveraging technology to improve efficiency, making government services more readily available, pivoting Barbados into an excellent business hub and a more business friendly environment or both large and small entities,” Minister Cummins reasoned. “We are also looking at the logistics of having satellite stations in outposts where persons can transmit business,” she promised. CAIPO, a Government entity is located in the Ministry of Energy and Business. It regulates such corporate and business affairs in the areas of registration, incorporation of businesses, set standards, entities while also managing the country’s intellectual property rights system. The planned process became effective February this year and will continue for the remainder of 2025, since the plans will occupy the attention of the Minister, CAIPO’s Board of Directors, the private sector and related government agencies expected to chip in with their support.

business 2025 | ADVOmag.com

Cabinet colleague Sandra Husbands said it is going to be critical going forward for the country to effect these changes. The plans have also won the approval of the private sector. The changes being proposed have the ability to help drive more foreign direct investments, something which Barbados needs to further build out its economy, and to make the country more competitive. Quite naturally, these changes make sense. For starters the global economy of which Barbados is a major player, is going through remarkable changes. These are related to debt and borrowing, trading issues, tariffs, climate change, food shortages, the war in the Ukraine, uncertainty in the United States, and realignments in international affairs. In so doing in this environment countries are refashioning their infrastructure while making it appropriate to attract new entities and at the same time maintaining existing ones, forging new economic and business relationships all in the interest of giving a boost to their economies. A notable achievement is to improve Barbados’ position in the World Bank’s doing business ratings since this means a lot in what the proposed CAIPO’s reforms are about. One therefore looks forward to a successful undertaking.

Sandra Husbands Member of Cabinet, Barbados

GIMME

Randall Common “Ginuine” Poprietor, GIMME 10

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A CARIBBEAN HUG

IN EVERY JAR

hen Genuine first started blending body butters and whipping up homemade scrubs in his cozy kitchen, he wasn’t dreaming of global shipping, boutique partnerships, or glowing customer reviews. He was simply

answering a call he felt deep inside: to create something pure, nurturing, and soul-restoring — for himself, his loved ones, and eventually, for the world.

That spark of purpose has blossomed into Gimme Essentials, a luxe, organic, cruelty-free line of skincare and candles

by Deanzer Roberts

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business 2025 | ADVOmag.com

infused with the vibrant spirit of Barbados and the wider Caribbean. And just like its name — Gimme, meaning "give me" in the warm, familiar lilt of Caribbean dialect — the brand is all about offering something real, loving, and rooted. "I felt like the world needed healing," Genuine shares, his passion unmistakable. "I wanted to give people something that was good for their bodies, homes, and souls."

A Passion Born in the Kitchen The journey began humbly at a Christmas fair, where Genuine and his sister, Colleen, decided to showcase a few candles and body products. The response? Overwhelming enthusiasm. Attendees weren't just buying; they were connecting — drawn to the authenticity, the earthy ingredients, the subtle island scents that stirred memories and emotions.

That moment of community affirmation lit a fire within Genuine. "I realized people were craving products that are natural, simple, and kind to the environment," he says. "It wasn’t just about skincare. It was about a way of living, about self-care that honors our roots." Inspired by the wisdom of Caribbean ancestors — who turned to nature for healing, beauty, and comfort — he began

refining his formulas, sourcing organic ingredients locally, and crafting each product with meticulous care and intention.

What Makes Gimme Essentials Different? At Gimme Essentials, every jar and every candle carries the unmistakable signature of small-batch, handmade love. It’s a soulful process: blending oils, pouring candles, mixing scrubs, all to the rhythm of island music and joyful laughter. The ingredient list reads like a Caribbean dream: shea and cocoa butters, pure mango butter, Caribbean honey, jojoba, primrose, essential oils, and mineralrich clays. No harsh chemicals, no synthetic fragrances, no shortcuts. Just nature, intention, and heart. "We avoid paraffin and synthetic stuff like the plague," Genuine laughs. "If it's not good for your body or the environment, it’s not good enough for Gimme." Among the brand’s beloved products are: » Mango-Shea Body Butter, soft and luxurious » Wild Coffee Sugar & Salt Mask with local honey » French Green Clay & Rose Clay Body Scrubs » Glow Body Oil and Shimmer Body Oil (described as “liquid gold” by loyal fans) » Brightening Face Serum, Beard Oil and Beard Butter ISSUE 3.3 || ADVOmag.com

» Coconut-Soy Crystal Candles — each one a sensual experience that transports you straight to a cozy Bajan morning. If he had to pick a personal favorite, Genuine confesses it’s the combination of the Mango-Shea Body Butter and Glow Oil — a match made in skincare heaven. And when it’s time to set the mood? Nothing beats the dreamy scent of the Cocoa & Coconut Candle.

Beyond Skincare: Building a Movement But Gimme Essentials isn't just about products; it’s about building a community. Every step of Genuine’s journey reflects his commitment to authenticity, sustainability, and self-care as a sacred ritual. "Self-care should be sacred, not synthetic," he says firmly. "It should feel like a warm hug from the islands. That’s the energy we infuse into everything we create." His customers agree — enthusiastically. Many have shared stories of how Gimme Essentials has become an irreplaceable part of their daily lives.

business 2025 | ADVOmag.com

One mother even wrote to say that the body butter was the first product that eased her daughter’s eczema without irritation — a moment that reaffirmed the brand’s mission in the most heartfelt way. "That hit me deep," Genuine reflects. "Moments like that are everything."

Overcoming the Challenges The road hasn’t been without hurdles. Shipping from the Caribbean is notoriously expensive. Educating customers about the difference between truly organic products and "greenwashed" brands takes time and patience. And like any entrepreneur, Genuine had to overcome the internal doubts that can shadow a growing dream. "The biggest challenge was believing that my little kitchen experiment could become something bigger," he admits. "But the community kept me going. Their belief fueled mine." Today, Gimme Essentials proudly supplies hotels, spas, and individuals hungry for authentic, nourishing selfcare. And the journey is just beginning.

“

“Self-care should be sacred, not synthetic. It should feel like a warm hug from the islands. That’s the energy we infuse into everything we create.”

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What’s Next for Gimme Essentials? As Gimme Essentials continues to expand, big things are on the horizon: » New limited-edition summer scents » More wellness candles » An expanded skincare range » Collaborations with local spas and wellness retreats » A brand-new website to make shopping even easier. For now, customers can find Gimme Essentials on Instagram (@gimme_ essentials) or connect directly by phone. Pop-ups with other Caribbean creatives are also in the works — because, as Genuine believes, there’s no substitute for the magic that happens when passionate makers come together. And his advice for aspiring entrepreneurs? "Don’t be afraid to start small. Be stubborn about your quality and

business 2025 | ADVOmag.com

your mission. People can tell when something is made with love."

More Than a Brand — A Caribbean Love Letter At its heart, Gimme Essentials is more than a business. It’s a love letter to the Caribbean, a tribute to clean living, and an invitation to indulge in rituals that nourish the body and spirit. "When you choose Gimme Essentials, you’re choosing authenticity, quality, and a commitment to your wellbeing," Genuine says with quiet pride. "It’s my heart in every jar." If you’re seeking something real, something made with purpose, care, and Caribbean soul, Gimme Essentials is ready to meet you exactly where you are — and remind you that you deserve nothing less.

TWO LOCALS MOVE UP THE RANKS AT SANDALS BARBADOS

ocal engineer Shawn Spencer and butler Aritha Pope Chase have been promoted at Sandals Barbados to assistant information technology manager and assistant butler manager respectively.

Aritha’s path was a little different; she joined the company in 2014 as a butler and happily remained in that position until this year, when she was approached by an executive member of the management team regarding her professional growth.

Fresh from completing his Bachelor’s Degree in Electronics and Computer Science, Shawn joined the resort in 2017 as a maintenance technician. He later worked in the department’s storeroom, where he was instrumental in implementing standard operating procedures, which aided in streamlining and improving operations. This led to him capturing the Mover & Shaker title at the annual Prestige Awards in 2019.

“I was approached by Ms. Annette Forbes (rooms operations manager) who suggested that I should apply for the assistant butler manager position. I was very taken aback and a little scared, especially at the prospects of taking such a big step. However, I submitted my resume and went about my normal routine. Ms. Forbes later asked me to come to her office and she gave me an outline of the job and I remember thinking ‘is this really happening to me’ as the anxiety kicked in. One week later she confirmed that I was successful. I cried tears of joy, noting that this was definitely God’s blessings,” Aritha said.

“From the storeroom, I transitioned to kitchen technician and I was proud of the progress I was making as many of my colleagues would come to me for assistance. Then the opportunity opened up to apply for the maintenance planner position, which was my initial goal on joining the company. Shortly after that I saw an opening for assistant information technology manager and well the rest is history,” he said proudly.

business 2025 | ADVOmag.com

Shawn and Aritha are both well-known members of the team, and respected by their peers. Resort Manager. Patrick Drake has welcomed the duo to the management team and is confident they will do well.

“One of our goals is to recognize potential young leaders within the company and reward them with advancement when the opportunities arise. This also sends a positive message to fellow team members that hard work and dedication pays off. I wish them continued success and further advancement in their blossoming careers,” ended Drake. Shawn is also an avid musician and music producer. His advice to his peers is to remember their goals and aspirations. “Always jot down things that you would like to achieve for yourself. Even if your current job isn’t your passion, remember to take some time for yourself and have the confidence to believe that your hobbies or passions can become a career.”

“What I love about my job? I love solving guest related challenges without having to call the upper management and tThe freedom to manage a team while ensuring a happy and memorable guest stay. This promotion means a lot to me. I see myself as a leader, knowing that my team mates respect me and I respect them as well, with many affectionately calling me the Butler Mother.”

Shawn Spencer and Aritha Pope Chase

As for Aritha, who is a bit more reserved, her hobbies include traveling to new destinations and watching television series until the early hours of the morning.

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PROFIT WITH PURPOSE:

The Caribbean’s Sustainable Business Advantage

business 2025 | ADVOmag.com

aribbean enterprises are discovering that sustainability isn't just ethically sound— it's economically essential. As our region faces unique environmental vulnerabilities, the businesses that thrive are increasingly those that integrate purpose alongside profit.

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Our Regional Context The Caribbean's dependence on tourism, agriculture, and natural resources places us at the frontline of climate change impacts. Rising sea levels, intensifying hurricanes, and changing weather patterns directly threaten our economic foundations. Yet this vulnerability has sparked innovation. For businesses operating in ecosystems as fragile as ours, building resilience isn't simply an option—it's fundamental to longterm survival and prosperity.

The Triple Win Approach Successful Caribbean businesses are adopting a triple bottom line that addresses: » Financial Resilience: Building businesses that can withstand external shocks while remaining profitable. » Environmental Stewardship: Protecting the natural resources that our economies depend upon. » Social Impact: Strengthening communities and preserving cultural heritage.

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Success Stories Across the islands, businesses are demonstrating that purpose and profit can align: » Grenada's Blue Innovation Institute has helped fishing communities transition to sustainable aquaculture, creating new value chains while preserving marine ecosystems. » Jamaica's Recycling Partners transforms plastic waste into construction materials, addressing waste management challenges while generating profits. » St. Lucia's Eco Lodge Collective shows how smaller tourism operations can command premium prices while reducing environmental impact.

The Business Case The numbers make a compelling case for sustainable models: » Energy efficiency measures cut operational costs by 20-40% » Eco-certified tourism businesses command 18-25% higher prices » Companies with clear purpose beyond profit report 27% lower staff turnover » Businesses with climate adaptation strategies recover 35% faster from extreme weather events

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Strategic Priorities The Path Forward For Caribbean businesses looking to capture these benefits, several imperatives emerge: » Authentic Integration: Purpose must inform core strategy, not just marketing. » Localized Approaches: Global sustainability frameworks need adaptation to Caribbean realities. » Collaboration: Industry-wide challenges require collective solutions. » Measurement: Track and report progress on sustainability metrics to build credibility.

Financing the Transition Access to capital—historically a constraint—is improving through: » Blue bonds financing marine conservation initiatives » Resilience credits rewarding disaster vulnerability reduction » Impact investment funds targeting Caribbean sustainable enterprises

business 2025 | ADVOmag.com

For business leaders contemplating this transition, consider: » How might climate vulnerabilities threaten—or create opportunities for—your business? » What sustainable competitive advantages could you develop? » How might your value proposition evolve to serve increasingly conscious consumers?

Caribbean Leadership Potential The Caribbean stands at the frontier of sustainable business innovation not despite our challenges but because of them. Our intimate connection to natural systems positions us to lead rather than follow global transitions to more sustainable models. By harmonizing profit with purpose, Caribbean enterprises aren't just securing their own futures—they're creating templates for global

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SMALL BUSI

IN THE FACE OF UNCER

Navigating Inflation, Trade Tensions, and

mall businesses are the backbone of most economies, providing jobs, fostering innovation, and driving local economic activity. According to the Caribbean Development Bank, micro, small and medium-sized (MSME) private sector enterprises constitute between 70 and 80 percent of the number of private enterprises, contribute between 60 and 70 percent of Gross Domestic Product (GDP) and account for approximately 50 percent of employment (CDB, 2017). However, they are also among the most vulnerable to economic uncertainty. In recent years, rising inflation, global trade tensions, and structural shifts in the economy have placed immense pressure on small enterprises. Unlike large corporations with vast resources, small businesses must navigate these challenges with limited financial buffers, making adaptability and strategic planning crucial for survival.

By Keisha Blades, Economist

business 2025 | ADVOmag.com

INESS

RTAINTY:

d Economic Shifts

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Inflation: The Rising Cost of Doing Business Inflation has emerged as a persistent challenge, eroding profit margins and increasing operating costs. For small businesses, the rising costs of raw materials, labour, and utilities make it difficult to maintain stable pricing without alienating cost-conscious consumers (Forbes, 2024). Unlike large firms that can absorb some of these costs or hedge against inflation, small businesses often operate with tight margins. In response, many have had to make difficult choices—passing costs onto consumers, renegotiating supplier contracts, or cutting operational expenses. Some businesses have embraced technology to improve efficiency and reduce reliance on costly inputs. However, sustained inflationary pressure remains a significant hurdle, particularly in economies where monetary policy tools are limited.

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Trade Tensions and Supply Chain Disruptions Global trade uncertainty has also reshaped the landscape for small businesses, particularly those dependent on imported goods or foreign markets. According to World Bank data, food accounts for 20 percent of the value of total imports in small Caribbean states, compared with 8 percent for Latin America and the Caribbean as a region (Robertson & Ellsworth, 2024). Tariffs, supply chain disruptions, and geopolitical conflicts have made it harder to source materials affordably and maintain stable inventory levels. For small businesses in regions like the Caribbean, which rely heavily on imported goods, these disruptions mean higher costs and longer lead times. Many have sought local alternatives, but in small open economies, domestic supply chains are often underdeveloped. Navigating trade uncertainty requires flexibility—diversifying suppliers, exploring nearshoring opportunities, and investing in inventory management strategies to mitigate risks.

Economic Shifts and Changing Consumer Behaviour Beyond inflation and trade tensions, broader economic shifts are altering how small businesses operate. Digital transformation, evolving labour market trends, and changing consumer behaviour—particularly in response to

business 2025 | ADVOmag.com

economic pressures—are reshaping demand. Consumers are prioritizing value, shifting spending toward essential goods and services, and embracing digital-first experiences. As we’ve seen during the COVID-19 pandemic, small businesses that adapt by leveraging e-commerce, digital marketing, and automation are better positioned to weather uncertainty. Additionally, those that focus on resilience—building strong customer relationships, maintaining financial discipline, and staying informed on macroeconomic trends—stand a better chance of long-term success.

Conclusion: The Path Forward The current economic climate presents significant challenges for small businesses, but it also offers opportunities for those that are agile and proactive. Inflation, trade disruptions, and shifting economic dynamics demand strategic decisionmaking, cost management, and innovation. Policymakers must also recognize the importance of small enterprises, ensuring that fiscal and monetary policies support their survival and growth. In uncertain times, resilience is key. For small businesses, that means embracing change, leveraging technology, and staying informed to navigate the complexities of an evolving economic landscape.

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SKYVILLAS REALTY INC LOT 32 CORAL CLIFF, BOTTOM BAY, ST. PHILIP

This spacious lot is located in Bottom Bay Development, St. Philip in a quiet residential area. The land space comprises 13,355 sq.ft of land and it is less than 10 minutes drive from Sam Lord’s Castle and minutes from the airport and Six Roads where there are schools, doctor offices, shopping centres and banking facilities. The lot has approved architectural plans that can be purchased separately if needed.

BDS$295,000.00 LOT 237 VALENCIA AVE, ST. SILAS HEIGHTS, ST. JAMES This rectangle lot comprising 5,549.40 sq.ft. of land is located in a quiet residential area of upscaled homes. The lot is close to the prestigious Apes Hill Country Club and close to nearby west coast beaches, and other amenities.

BDS$125,000.00 32

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Unit 11 Seawind Condo, Silver Sands, Christ Church This 1 bedroom 1 bathroom Unit is a part of Seawind Condominiums building which consist of 12 units, individually owned. The units are mainly used as an investment by most owners. Unit 11 has a partial seaview of the Silver Sands Beach. This unit comes furnished with open-plan living and dining, a kitchen with plenty of cupboard space. This unit is within easy access to both the peaceful Caribbean Sea and the wild Atlantic Ocean. With the nearest world-class beach only a 2 minute walk away, you'll never have to wait for a sunny spot. This unit is placed on Airbnb by the owner and has a few repeat guests each year.

US$212,500 BDS$425,000 Furnished - Pre-Approved Buyers Only!

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Tel: 1-246- 234 3380 (c) Email:skyvillasrealty@gmail.com Email:info@skyvillasrealty.com Website: www.skyvillasrealty.com

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A Small Manufacturer with Big Regional Reach

rom a small facility in the O’Meara Industrial Estate in Arima, Christle Ltd has quietly built a reputation as one of Trinidad and Tobago’s most resilient and innovative small manufacturers. Founded in 1989 by Christopher Garcia, the company today offers over 30 high-quality chemical products for residential and commercial use — ranging from disinfectants and dishwashing liquid to termite treatment and rust remover.

business 2025 | ADVOmag.com

LIMITED

“ Jonathan Garcia, Deputy Managing

We operate our own dedicated research and testing facility. It allows us to stay competitive and constantly improve our product line while maintaining strict quality control.”

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Over the years, Christle Ltd has grown not only in product range but in ambition, reaching beyond local shelves into the wider Caribbean. The company, which employs just over 20 people, has already carved out a strong export footprint, with its products now available in Guyana, Grenada, St Vincent, St Lucia, Barbados (distributed by Blades & Williams Limited), Antigua, Montserrat, Dominica, Suriname, Belize, St Kitts and Nevis, with Jamaica and Curacao soon to be added. Its steady climb has not gone unnoticed. In 2022, Christle Ltd was named Manufacturer of the Year (Small) by the Trinidad and Tobago Manufacturers’ Association (TTMA), and in 2023, it received the Trade Mission Champion Award, a recognition of its proactive export efforts. Also in 2023, Christle received the Most Successful Markey Entrant Small from the TTMA. Deputy managing director Jonathan Garcia attributes much of the company’s success to its unwavering commitment to quality and innovation. “We operate our own dedicated research and testing facility,” Garcia told ADVO. “It allows us to stay competitive and constantly improve our product line while maintaining strict quality control.” Though rooted in a small community and led by a close-knit team, Christle Ltd has demonstrated the kind of

vision and discipline that allows businesses to scale up sustainably. Its portfolio includes everything from PVC/CPVC solvents and degreasers to lavender-scented hand soaps — proof that small businesses can compete effectively across diverse markets.

“

The real work is in making sure you have the products, the standards, and the strategy to follow through.”

While Christle has benefited from government-backed trade support like the Export Booster Initiative (EBI), Garcia insists that the company’s growth has come from more than just opportunity — it’s about preparation, persistence, and professionalism. “The support from agencies like exporTT and the TTMA helped facilitate meetings and reduce costs, but the real work is in making sure you have the products, the standards, and the strategy to follow through,” he said. Even as it expands regionally, Christle remains focused on doing the small

Story by:

Bavina Sookdeo

Writer/Media Consultant

business 2025 | ADVOmag.com

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things well — whether that’s refining a product formula or building long-term customer relationships. Garcia is confident that the company’s steady, sustainable growth will continue. With discussions advancing in several new markets and a clear strategy built on product excellence and market intelligence, Christle Ltd is poised to become a regional name in chemical manufacturing. “We may be a small company,” Garcia said, “but we think big — and we work hard to make those goals a reality.”

business 2025 | ADVOmag.com

“

We may be a small company, but we think big — and we work hard to make those goals a reality.”

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FORMER CENTRAL BANK GOVERNOR DIVERSIFICATION OF TOURISM INDUSTRIES NEEDED

CONOMIST Dr. Delisle Worrell believes the possibilities for diversification within the region’s tourism industries in North America and Europe are limitless.

He made the point in his April 2025 Economic Letter which discusses “Realistic Export Diversification in the Caribbean.”

The Letter is published monthly and Dr. Worrell focuses attention on a range of economic, business and social issues which are extremely relevant to Barbados and the Caribbean. Dr. Worrell suggested that while diversification of products is not possible, Barbados and the Caribbean may diversify the markets to which they sell the quantities of products on offer. “For example, hotels may choose to market selectively by US zip codes, make a choice based on the quality of accommodation they offer and the average income of the neighborhood,” said Worrell. Dr. Worrell who is also an International Business Consultant reasoned that communications technology now offers possibilities for targeted marketing and strategies tailored to the demographic their producer needs to reach. 42

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“

While diversification of products is not possible, Barbados and the Caribbean may diversify the markets to which they sell the quantities of products on offer. ”

To him, the USA is not a single market for any Caribbean producer. Rather, he said, within every city there will be counties of wealthy households whose travel is unaffected by economic fluctuations, not to speak of great disparities between states and regions of the country. The economist insisted that the challenges to marketing other products and services successfully in North America and Europe, have proven insurmountable. He highlighted individual successes with educational services, medical services, specified manufactured products, rum and other items. However, there is no Caribbean country which can boast of a diversified export base as a result of their efforts.

Dr. Delisle Worrell Economist ISSUE 3.3 || ADVOmag.com

THE DIASPORA

How Barbados Is Leveraging

arbados is tapping into what could be its most valuable offshore resource: its people. With an estimated diaspora population of over 180,000 worldwide—more than half the island's resident population—the nation is implementing strategic initiatives to convert international connections into economic growth.

The Central Bank of Barbados reports that diaspora engagement contributed approximately $218 million to the economy last year, representing a 34% increase from five years ago. This growth stems not just from traditional remittances but from an evolving ecosystem of investment, knowledge transfer, and business partnerships.

"We're witnessing a fundamental shift in how diaspora relationships generate value," explains Dr. Olivia Worrell, Director of the newly established Diaspora Economic Partnership Office. "It's evolved from sending money home to building sustainable business networks that create jobs and transfer technology."

Beyond Remittances: The New Diaspora Economy The government's "Bajan Bridge" initiative, represents the most comprehensive diaspora engagement strategy in the nation's history. The program includes a digital platform connecting overseas professionals with local businesses, quarterly investment forums, and targeted tax incentives for diaspora-led ventures. Former Minister, Marsha Caddle M.P., emphasized the strategic importance of diaspora relationships during the program's launch: "In a globally competitive environment,

DIVIDEND:

g Its Global Networks

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our worldwide network of talent gives Barbados a distinct advantage that few nations our size can match." Early results show promise. The first diaspora investment forum generated memoranda of understanding worth $14.2 million across technology, renewable energy, and agriculture projects.

Challenges in Maximizing the Diaspora Connection Despite success stories, challenges remain in fully leveraging diaspora relationships. A recent University of the West Indies study identified several barriers: inconsistent communication channels between government and diaspora communities; limited awareness of investment opportunities; and bureaucratic hurdles for returning nationals.

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The study estimates that effective diaspora engagement could increase foreign direct investment by 18-22% over five years, potentially adding $87105 million annually to the economy.

New Models for Engagement Several innovative approaches are addressing these challenges: Diaspora Investment Fund: This regulated investment vehicle allows overseas Barbadians to make smaller contributions to a pooled fund supporting local SME development. Since its launch in November 2024, the fund has raised $4.3 million from 629 diaspora investors. Digital Mentorship Network: This platform has matched over 300 diaspora professionals with local entrepreneurs for knowledge transfer and business development support.

Barbados Innovation Fellows: This program brings diaspora experts home for 3-6 month residencies in priority sectors, including renewable energy, digital services, and agricultural technology.

Heritage Tourism With Purpose The economic strategy extends to tourism, with specialized "heritage connection" packages targeting diaspora members. Unlike conventional tourism, these experiences emphasize investment opportunities, professional networking, and potential business partnerships. Last year, an estimated 34,000 diaspora visitors participated in such programs, staying an average of 12 days—nearly twice the length of typical tourist visits—and spending approximately 37% more per day.

Looking Forward: From Brain Drain to Brain Circulation As digital work becomes increasingly location-independent, Barbados is positioning itself as a hub for "brain circulation" rather than suffering from brain drain. The Barbados Welcome Stamp program has attracted over 7,200 digital nomads since its inception, including 846 Barbadians previously based overseas. With strategic diaspora engagement now central to national economic planning, Barbados is demonstrating how small nations can convert global dispersion into economic advantage. In a competitive global marketplace, the island's most valuable resource may be its worldwide community of talent and capital—the diaspora dividend that grows larger when shared across borders.

SKY REA THE VILLA

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YVILLAS ALTY INC

Mahogany Rise 155, Salters Road, Sandy Lane, St. James Mahogany Rise is a luxurious Villa with an independent cottage situated amidst Mahogany trees on 1 acre of well-matured grounds in the Sandy Lane Estate. The Villa and Cottage are accessed via electric gates off a Private Road on the Sandy Lane Estate.

The Villa - 4 bed 5½ bath The villa in the main entrance foyer, features an open-plan living and dining room. Double French doors creates an expansive space for combined indoor/outdoor entertaining with a spacious covered patio and pool deck. This area is air conditioned for comfort cooling in the hotter months. TV room with ceiling fan is off this area ISSUE 3.3 || ADVOmag.com

Ground level - 3 air-conditioned bedrooms with king (UK) beds. Each bedroom has an en-suite bathroom with Caribbean blue kitchen is fully equipped with modern stainless-steel appliances. Utility room with a washer and dryer Upper level - A stunning master suite with a super king (UK) bed and private balcony overlooking the magnificent swimming pool (40ft x 18ft). En suite bathroom offers a Jacuzzi, and a rain shower. An air-conditioned study/TV room on this same level. Rental rates starts from US$2100 - US$3450 per night for the main house (Season rates apply) All rates should include an additional 10% Government Levy.

The Cottage – 2 bed 2 bath The independent cottage is entered from a porch into the open plan dining area and kitchen. Off the open plan dining area is a living room with TV. Kitchen is fully equipped. Two air-conditioned bedrooms, one of which is ensuite and the other served by a shower room that also is the powder room for the cottage. Modern Decor. Access to the rear of the Villa and the pool. Further Information: Wi-Fi internet is available throughout the properties. Rental rates starts from US$350 - US$450 per night for the cottage (Season rates apply) All rates should include an additional 10% Government Levy.

THE COTTAGE

Tel: 1-246- 234 3380 (c) Email:skyvillasrealty@gmail.com Email:info@skyvillasrealty.com Website: www.skyvillasrealty.com

business 2025 | ADVOmag.com

Cliffden, St Philip, off Webb Hill Land for Sale

$12.00 and $15.00 per Sq Ft FOUR (4) LOTS located at Cliffden » Lot 5A $114,271 || 9,523 sq. ft. » Lot 5B $111,689 || 9,307 sq. ft. » Lot 5C $99,100 || 6,607 sq. ft. » Lot 5D $96,194 || 6,413 sq. ft. A quiet, breezy neighbourhood on the border of St Philip and St John. 100% financing offered through the City of Bridgetown.

ISSUE 3.3 || ADVOmag.com

Regency Park Corner Lot for Sale measuring 9,813 Sq Ft with mature fruit trees for sale in the quiet neighbourhood of Regency Park.

Asking BD$250,000 Located in a tranquil residential neighbourhood in Christ Church, suitable for families or as an investment. It is close to the Sheraton Mall, the Gymnasium, schools and the south coast.

business 2025 | ADVOmag.com

ISSUE 3.3 || ADVOmag.com

Prior Park Terrace 15,794 Sq Ft of land for sale at Prior Park Terrace, St James in a very quiet cul-de-sac. Price reduced from $340,000

now asking

$295,000

Prior Park Terrace is an affluent central area, a 10 minute drive from Warrens, where there is access to amenities, and to the beautiful West Coast beaches. This lot is suitable for both families and investors who are interested in building townhouses or apartments.

ISSUE 3.3 || ADVOmag.com

Ocean View Terrace, Harrismith St Philip. This is a 6,479 sq. ft corner lot in a lovely neighbourhood with cool breezes coming off the ocean. Ocean View Terrace is approximately 10 minutes away from the bustling shopping location at Six Roads.

Asking price $100,000 Please call 256-8438 between 9am and 6 p.m for further details.

business 2025 | ADVOmag.com

ISSUE 3.3 || ADVOmag.com

business 2025 | ADVOmag.com