ACG Studio

none of your business ...but we’d like to change that.

careful, we bite Creative that leaves a mark.

Let’s chat about how we can be part of your creative success.

listen imagine inspire These three words are a big part of who we are at ACG. They represent our strategies, craft and culture. Individually they are powerful words, together they spark ideas to become action. But what do they truly mean to us?

Listen. It’s how conversations truly engage, how our stories begin. The art of influence is not something that comes out of the blue, rather from the world around us and from information we gather. We take all that we learn and package it into a compilation that gives us a road map

to formulating ideas, strategies and insight.

It’s a big part of why we love being creative, to

Listening to our clients, to our targeted

express and bridge our imaginations into the

demographics, to those that matter to the story

work that we do every day.

– that’s the foundation to compelling marketing and creative.

Inspire. Broadening perspectives and providing

Imagine. It’s a simple enough word, yet it

itself. The culmination of listening and

speaks to an incredible, intangible moment

imagining... and then witnessing an action

of thought beyond physical reality. To break

based on our efforts is incredibly rewarding.

free of normal mental process and dare your

When it’s all said and done, we want our

mind to go virtually anywhere, any how. It’s a

creativity to resonate. We want the viewers of

word that represents an important part of our

our work to appreciate the brands and clients

creative process, to bring our minds into a new

we have the privilege to work with. To truly

way of thinking, where creativity lives, where

create something so engaging is more than a

ideas manifest into something new and exciting.

process, it’s a craft.

enthusiasm is a rewarding experience unto

possibilities are everywhere

marketing creative & strategy We’ve been at it for more than 20 years – we’d love to bring our experience to your team.

Built from creative first.

Advocate Creative Group (ACG) is the creative division of the Advocate group of companies. The group specializes in concept and design for print and web sites as well as commercial photography. At the core of our team lies a commitment to not only great creative, but understanding and executing a company brand to best present a consistent visual message in any media.

ACG is built from creative first. The

consistency across your advertising,

team members have direct contact

online presence and all of your print

with clients depending on the need.

materials – ensuring better results.

With this process, ACG is flexible and responsive not only to create on-themark products, but to do so on time and within budget. Quotes and proposals are to the point, just like our clean, direct approach to the projects we create.

We bring significant talent and experience to work with your projects.

Of special relevance is our combined team’s significant experience in brand development, research and analysis, graphic design, graphical

In today’s competitive business

brand representation development

environment, having a consistent

and marketing strategy. We also work

message and brand image that runs

with a wide diversity of government,

across all of your marketing is key to

industry, not-for-profit and community

your success. Having one team develop

groups as well as small, medium and

all your promotional efforts ensures

large businesses.

what you have to say is as important as how you look

force the competition to up their game Refocus your marketing.

Your very own creative and marketing strategies, specific to your product or service!

Design

Strategy

Photography

We are built from creative first. Our group specializes in creative development, graphic design, and project management for most forms of online and print communication. Having one team develop all your promotional efforts ensures consistency across your advertising, online presence

ACG provides strategic marketing advice and collaboration. At our core lies a commitment to not only great creative, but understanding and executing a company brand to best present your visual message in any media.

Having a consistent message and brand image that runs across all of your marketing is key to your success.

We offer commercial, corporate, editorial, product and food photography through our sister division, VisionFire.

Together, we plan, art direct and edit your photography for the most on-point professional results. State-ofthe-art equipment and creative techniques, put the customers, people, products and places in their best light.

and all of your print materials.

Current and past clients: With a marketing-focused approach to creative development, we provide deliverables built with success in mind. At the end of the day, we build visual, compelling engagement with value propositions... effectively creating client success.

• Atlantic Tours • BBI – Black Business Initiative • Big 8 Beverages • Caldera Distilling • Canadian Council of Grocery Distributors • Canjet Vacations • Casino Nova Scotia • Clearwater Seafoods • Cooke Aquaculture/True North Salmon • Crombie REIT • Dalhousie Medical Research Foundation • Dalhousie University • deCoste Centre • East Coast Seafoods • Greco Pizza • Greenhouse Growers of Nova Scotia • Halifax Rainmen Basketball • HLM Realties • IMP Aerospace • Inglis Jewellers

separate yourself from the pack

• Irving Energy • Kasar Canada Ltd. • Lounsbury Furniture • Maritime Travel • MacGregor’s Custom Fabrication • NB Liquor • Newmac Furnaces & Boilers • Nova Scotia Liquor Corporation • Partners International • Paturel International • PharmaChoice • Pharmasave Atlantic • Pictou County Chamber of Commerce • Pictou County Health Authority • Pictou County Tourist Association • Pictou County YWCA • Pizza Delight • Saint Mary’s University • Scotsburn Dairy Group • Sobeys Inc. • Stanfield’s • Stan Rogers Folk Festival • Strait-Way Kia • STFX University • Summer Street Industries • Wilsons Gas Stop • Wilsons Home Heating and Security

creative is not like a box of chocolates Know what you’re getting when you spend your marketing dollars.

Additional services within arms reach Combining experienced workmanship

Businesses in Atlantic Canada need

with modern technology meeting the

partners with similar beliefs and

ever-changing needs of our customers.

practices; businesses with new ideas,

Successful companies are built around

ambition and energy.

people who believe in themselves.

Advocate provides highly customized

Advocate, our parent company, is an

solutions and services, based on a

independently owned Atlantic Canadian

deep analysis of client issues to achieve

company competing nationally –

competitive advantages.

despite being located in the small

No matter how brilliant an idea may be,

town of Pictou, Nova Scotia. Since its’

it has no value until it is translated into

inception over 100 years ago, Advocate

action. Advocate brings you the best

has adapted and had the confidence

ideas, combining them with powerful

to make changes that allow growth to

and practical tools – enabling you to act

prosper, compete, and lead.

and measure results.

VisionFire Studios Specializing in commercial, corporate, editorial, product & food photography and videography.

Established in 1994, the studio has grown into a major full service commercial operation serving the entire Atlantic Provinces.

marketing strategy simplified

Wintranslation Award-winning translation services company, providing culturally appropriate translation services to leading North American companies in over 100 languages.

Advocate Printing Atlantic Canada’s largest commercial printer with highly customized solutions in printing, signage and publication development.

At ACG, creative is

70% strategy 31% imagination and, thankfully

0% math Creative marketing is more than just making it look pretty, it needs to succeed – just like all aspects of your business.

At the core of our team lies a commitment to great creative. We understand and execute a company brand with a consistent visual message in any medium.

Jamie Playfair ACG Creative Director With more than 20 years in the industry, Jamie has been responsible for the concept and development of design projects as well as art directing photographers, other designers and production artists. Major past and current clients include Sobeys Inc., Maritime Travel, Newmac Furnaces and Clearwater Seafoods.

Throughout this time he has honed his skills as a traditional designer and maintained a keen interest in the advancements of design and communications technology. Today his expertise lends itself to strategy and brand development, whether it is in print or online. Jamie has been part of ACG since the inception of the group in 1995. He has been the lead designer on numerous brand exercises.

Mike Cugno Art Director Mike is an accomplished designer with more than 20 years of creative experience on both the agency and client side (10 years in senior positions).

With a Bachelors of Design from NSCAD University, Mike has had the opportunity to work on internal/external corporate, marketing and promotional materials in a range of sectors for clients in Ontario, Quebec, Nova Scotia and New Brunswick.

Current and past clients of note include Government of Ontario Millennium Celebrations, The Canadian Heritage of Quebec, Biovail, Municipality of the District of Lunenburg and Co-Operators Insurance Company. Mike is also currently art directing the majority of Metro Guide publications.

Sean Murray CEO His career with Advocate Printing started at the age of seven. His role has changed over the years, but his love for the company remains the same.

In addition to many local and regional awards, he received the Queen’s Golden Jubilee Medal for community service in 2002 and was named a Recipient of Canada’s Top 40 Under 40TM in 2005. From 2007-2011, he was named as one of the Top 50 CEOs in Atlantic Canada and was inducted in the Atlantic CEO Hall of Fame in 2011. Also in 2011, he received a honourary life membership in the Canadian Community Newspapers Association and was named one of the most influential printers in Canada. Sean is a leader with the YPO Harvard Business School Presidents Program, is a Quantum shift fellow and is a graduate of the Institute of Corporate Directors. He is a sought-after authority on media and communication efficiency and is a national champion of corporate responsibility and rural economic development.

brand development Pictou County Chamber of Commerce Connect. Thrive. Lead.

Creative direction, copywriting, design

HOME | ABOUT US | CONTACT

B A D

MEMBERSHIP | DIRECTORY | PARTNERSHIPS | COMMUNITY | CHAMBER CAMPUS

PICTOU COUNTY

Connect. Thrive. Lead.

The new face of your Chamber.

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The Chamber

Membership

Chamber HUB

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Connect. Thrive. Lead.

Jack Kyte Pictou County Chamber 115 MacLean St. Bridgeview Square New Glasgow, NS B2H4M5

Connect. Thrive. Lead.

Connect. Thrive. Lead.

jack@pictouchamber.com (902)755-3463

C

PICTOU COUNTY

PICTOU COUNTY

CHAMBER

PICTOU COUNTY

Connect. Thrive. Lead.

HUB

CHAMBER OF COMMERCE

PRO

P

CHAMBER OF COMMERCE

PICTOU COUNTY

CHAMBER

HUB

CHAMBER OF COMMERCE

Membership decal PICTOU COUNTY

PICTOU COUNTY

CHAMBER

PICTOU COUNTY

PICTOU COUNTY CHAMBER OF COMMERCE 115 MACLEAN ST. BRIDGEVIEW SQUARE NEW GLASGOW, NS B2H4M5

INFO@PICTOUCHAMBER.COM | (902)755-3463

jack@pictouchamber.com (902)755-3463

PROUD MEMBER SINCE 2015

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Jack Kyte

HUB

PICTOU COUNTY CHAMBER OF COMMERCE 115 MACLEAN ST. BRIDGEVIEW SQUARE NEW GLASGOW, NS B2H4M5

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Pictou County Chamber 115 MacLean St. Bridgeview Square New Glasgow, NS B2H4M5

PICTOU COUNTY CHAMBER OF COMMERCE 115 MACLEAN ST., BRIDGEVIEW SQUARE NEW GLASGOW, NS B2H4M5

INFO@PICTOUCHAMBER.COM | (902)755-3463

INFO@PICTOUCHAMBER.COM | (902)755-3463

Member discount card

PICTOU COUNTY

PROUD MEMBER SINCE 2015

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PICTOU COUNTY CHAMBER OF COMMERCE 115 MACLEAN ST. BRIDGEVIEW SQUARE NEW GLASGOW, NS B2H4M5

INFO@PICTOUCHAMBER.COM | (902)755-3463

Chamber HUB card

PROUD MEMBER SINCE 2015

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CHAMBER OF COMMERCE

PICTOU COUNTY

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Connect. Thrive. Lead.

INF

brand development Healthy Pictou County Creative direction, copywriting, design

Hello from Healthy Pictou County!

Healthy Pictou County is a grassroots initiative supporting the attraction and retention of medical staff and students to our community. Learn more about our community to see if it’s a fit for your lifestyle, and get in touch to have us help you navigate opportunities and explore our community. We’re here to help you succeed!

Welcome to Pictou County Comprised of the five towns of New Glasgow (location of the Aberdeen Hospital), Trenton, Stellarton, Westville, Pictou and the County of Pictou, and Pictou Landing First Nation, Pictou County is ideally situated along the Northumberland Strait. You’ll find a welcoming community with hard-working and down-to-earth people, enjoying a balanced lifestyle.

and catering amenities. From hockey games, to walks around the track, to community events and concerts, the Wellness Centre is bustling with activity seven-days a week. The Wellness Centre is home to the YMCA of Pictou County which operates the facility’s fitness centre, gymnasium, day care, child-minding, aquatics centre, and other community events and activities.

In Pictou County there are a variety of options for you and your family to

PHOTO: DR. GERRY FARRELL

get active through our gyms, fitness classes and studios, and municipal recreation programs.

Just minutes from beautiful beaches, join us and fill your lungs with salty sea air, and Year-round fitness and active opportunities for all ages and abilities enjoy the urban-rural mix that Pictou County has to offer.

You name it, we’ve got it (and if not, we’re willing to give it a try!)

In your practice, enjoy a collegial atmosphere with access to the tools you need to do Ranging from skating, hockey, gymnastics, dance, basketball, soccer, rugby, your job. yoga, pickle ball, bowling, ultimate Frisbee, golf, squash, tennis, martial arts,

Dr. Patricia Craig Family Physician

Enjoying an active lifestyle, Dr. Patricia Craig, a family physician at the Westside Health Clinic shares what she loves about Pictou County by the EUROPE numbers:

Rich in culture, entertainment, and history, come and build thewalking, fast- or slow-paced life cross-country skiing, Nordic roller derby, hiking, snowshoeing, you desire in Pictou County.

walking, sledge hockey, or water sports like kayaking, paddle boarding or CANADA

boating from one of our many marinas, you won’t sit idle in Pictou County with the wide variety of recreational and competitive opportunities for yearPICTOU COUNTY,

2 | healthypictoucounty.ca

USA

round activity, indoors and out.

proudly hosts the annual Johnny Miles Running Event Weekend, a widelyrecognized and long-standing running event.

Trenton Park is another gem in Pictou County offering year-round activities hikes, snowshoeing, an outdoor swimming pool (summer only), and a variety of activities including movie nights and community events. It is a dog-friendly location (on leash) and offers the perfect backdrop to snap photos in all four seasons.

PHOTO: BOB MACEACHERN

Project Navigator nicole@healthypictoucounty.ca 902-759-3986

including walking trails and

PHOTO: JAMIE LEBLANC

Nicole LeBlanc

20 10 5 3 2 1

NOVA SCOTIA, CANADA

Pictou County has active triathlete, running, and cycling groups, and

21 minutes 17.4 kms 10.8 miles Distance from the Aberdeen Hospital to

Melmerby Beach Provincial Park

Never more than 20 minutes from a beach of my choosing minutes to Trenton Park where I can bike, hike, snowshoe and walk my dog minutes to the East River for kayaking and getting on my paddle board days per week I enjoy cycling on quiet lowtraffic roads where I feel safe, day or night Number of bands I play in (New Horizons and Pictou County Brass and Reed) One great community to raise a family with access to the Farmers Market, the deCoste Centre, Glasgow Square and nice restaurants

COVER PHOTO: TONY DECOSTE

healthypictoucounty.ca | 17

Supporting the attraction and retention of medical staff and students to Pictou County

campaign development

’t want to participate?

w

e water quality of the LaHave mportant to the community, and nating straight pipes from the Management District is mandatory. not to enroll in the program, the Department of Environment will pliance. Property owners who enter the program will be required heir system at the full cost, with no vernment assistance, and may face

Dear Homeowner,

arn more?

You are receiving this letter because you own property within the Wastewater Management District.

happy to answer any questions ve.

As part of the LaHave River Straight Pipe Replacement Program, all properties within the Wastewater Management District are required to provide confirmation of an approved septic system.

dinator 543-5300 veRiver@modl.ca

If you don’t know what kind of septic system you have, or you know you have a straight pipe, please complete the blue LaHave River Straight Pipe Replacement Program application form, enclosed.

If you have an approved septic system, complete the orange Confirmation of Approved Septic System form, enclosed.

The LaHave River Straight Pipe Replacement Program is mandatory. Property owners who do not voluntarily enroll in the program or submit proof of an existing approved septic system may be subject to enforcement penalties or inspection fees.

Enclosed is a brochure that provides more details about the program, and what residents within the program can expect. Please take the time to read through the brochure.

If you have questions about the program or how to submit your documentation, please contact me directly.

Municipality of the District of Lunenburg Straight Pipe Replacement Program

Sincerely,

Our Living Future Now

Maria Butts Project Coordinator

Municipality of the District of Lunenburg 210 Aberdeen Rd. Bridgewater, NS B4V 4G8

Maria Butts Project Coordinator 902-543-5300 LaHaveRiver@modl.ca

Municipality of the District of Lunenburg 210 Aberdeen Rd. Bridgewater, NS B4V 4G8

www.modl.ca/LaHaveRiver

Creative direction, copywriting, design

brand development Talentworks Creative direction, design, web development

Recruitment is what we do. Our experienced search professionals provide consultation on how to optimize your recruitment process.

RECRUITMENT CONSULTATION Recruitment mistakes can be costly and time consuming. Talentworks will work with you to identify recruitment pitfalls and develop an effective recruitment process that will save you time and money.

Jason McDonald, Partner • jason@talentworks.biz 2882 Gottingen Street, Halifax, NS B3K 3E2 Toll free: 1-844-288-8666 • Direct: 902-209-8666 Tel: 902-491-7600 • Fax: 902-429-9058

Why Recruitment Consultation:

How we can Help:

- Learn from Recruitment Experts - Reduce Recruitment Costs - Increase Time-to-Hire - Maximize Candidate Pool - Eliminate Recruitment Mishaps - Learn the Latest Social Recruitment Trends - Identify and Attract your Ideal Candidates - Increase your Employer Attractiveness

- Assess Client Recruitment Strategy - Design Custom Recruitment Process - Build Sourcing Strategy - Build Referral Network - Pipeline Management - Social Recruitment Consultation - Active vs. Passive Candidates

- Passive Candidate Search Strategy - Bolean Basics - Employer Branding Strategy - Interview Techniques - Screening Strategy - Dealing with Competing Interviews - Handling Competing Offers - Salary Negotiation

HALIFAX • SAINT JOHN • MONCTON • ST. JOHN’S • CHARLOTTETOWN

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campaign development

ANBL

Creative direction, copywriting, design

Winter Campaign

dark rum

rhum foncé

RUM TAKEOVER Le règne du rhum Please drink responsibly.

Veuillez consommer avec modération.

dark rum

dark rum rhum foncé

RUM TAKEOVER Le règne du rhum

Roosevelt Cocktail INGREDIENTS: 1 ¾ oz dark rum ¼ tsp sugar

½ oz dry vermouth ¼ oz fresh orange juice

PREPARATION: Add all the ingredients to an ice filled shaker. Shake well and strain into a cocktail glass garnished with an RUM orange twist.

TAKEOVER

dark rum

Rum Campaign

30029 P1 Rum Takeover_Shelf 4x5.indd 1

2016-03-09 11:32:45 AM

RUM TAKEOVER Le règne du rhum

Le règne du

rhum

Please drink responsibly.

Veuillez consommer avec modération.

Please drink responsibly. Veuillez consommer avec modération.

30029 P1 Rum Takeover_Recipe Pads FIN.indd 1

rhum foncé

2016-03-09 2:43:36 PM

conference & event material BUILDING A BETTER REIT PLATINUM SPONSORS

GOLD SPONSORS BUILDING A BETTER REIT

Seating Chart

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Conference Guide

SILVER SPONSORS

BRONZE SPONSORS

Mr. Greenthumb

Crombie Reit Creative direction and design

Irving Energy Home Heating Design

Trade Show Display

visual identity

Signature Resorts Design, copywriting

NOVA SCOTIA RELAXATION IN ITS

THE SPIRIT OF ADVENTURE IN ITS

Nova Scotia’s Bay of Fundy Resort

1-800-667-4637

Nova Scotia’s Eastern Shore Resort

www.digbypines.ca

1-800-665-6343 www.liscombelodge.ca

by rail

upcoming

From Halifax, NS

CANADA

TWIN

$10,949

TRIPLE

$10,475

QUAD

$10,219

SINGLE

$12,875

vacations!

Tri-Country European Tour: Germany, Austria & Italy

HAWAII

Myrtle Beach

2022 Peru Hawaiian Cruise and Tour

September 24, 2021 - 14 Days / 13 Nights

Friday, September 24: Halifax, NS to Montreal, QC (Lunch, Dinner) Board VIA Rail’s “Ocean” train VIA’s Sleeper Plus Class service to Montreal Service includes your own cabin and access to exclusive lounges and cars with glass ceilings Saturday, September 25: Montreal, QC to Toronto, ON (Breakfast, Lunch, Dinner) Transfer from Montreal to Toronto aboard VIA Rail’s Business Class service Welcome Dinner Sunday, September 26: Toronto (Breakfast, Dinner) Free Morning in Toronto Board VIA Rail’s “Canadian” train VIA’s Sleeper Plus service to Jasper Service includes your own cabin and access to exclusive lounges and cars with glass ceilings Monday, September 27: Ontario & Manitoba (Breakfast, Lunch, Dinner) View the untamed wilderness of Northern Ontario Cross the Canadian Shield to Manitoba Tuesday, September 28: Manitoba & Saskatchewan (Breakfast, Lunch, Dinner) View sweeping views of the vast rolling prairies Wednesday, September 29: Arrive Jasper, AB (Continental Breakfast) Catch your first glimpse of the breathtaking Canadian Rockies Arrive in Jasper National Park for a two-night stay

18

MYRTLE BEACH

Niagara Falls, Frankenmuth and Mackinac Island Labrador: Canada’s Last Frontier

There is something special about taking the train in Canada, as it was the railroad that linked this country together.

Recreate the great era of train travel as you ride the rails across this beautiful country from Halifax to Jasper aboard VIA’s Sleeper Plus Service and from Banff to Vancouver on the Rocky Mountaineer. Your vacation is complemented by amazing sightseeing opportunities and two-night stays in both Jasper and Banff, and a three-night stay in Vancouver.

itinerary

Design

2021

Nashville, Memphis and the Smokey Mountains

Price per person in Canadian funds (+ HST) includes airfare from Vancouver, BC

The World’s Greatest Train Trip

Thursday, September 30: Jasper Sightseeing (Breakfast, Dinner) Tour of Jasper including Maligne Lake Free Afternoon in Jasper Friday, October 1: Jasper, AB to Banff, AB (Breakfast) Icefield Parkway Ice Explorer from Columbia Icefields to Athabasca Glacier Glacier Skywalk Lake Louise Arrive in Banff, AB for a two-night stay Saturday, October 2: Banff, AB (Breakfast) Tour of Banff including Bow Falls, Banff Springs Hotel, Tunnel Mountain Sulphur Mountain Gondola to the top of Sulphur Mountain Sunday, October 3: Banff, AB to Kamloops, BC (Continental Breakfast, Lunch) Begin two-day rail tour on the Rocky Mountaineer Banff, Yoho, and Glacier National Parks Spiral Tunnels, Rogers Pass, and Craigellachie Monday, October 4: Kamloops to Vancouver, BC (Continental Breakfast, Lunch) Re-board the Rocky Mountaineer and journey through Canada’s semi-arid desert Thompson River, historic Fraser River, Hell’s Gate in the Fraser Canyon, and Fraser Valley Tuesday, October 5: Victoria Day Trip (Breakfast) Ferry across the strait of Georgia to Vancouver Island Butchart Gardens Tour of Victoria

Atlantic Tours & Travel

ask us about these

Las Vegas, Arizona and Canyon Country California and the Pacific West Coast Branson

CANYON COUNTRY

NASHVILLE

50 OVER

Wednesday, October 6: Vancouver, BC (Breakfast, Dinner) Tour of Vancouver Free Afternoon in Vancouver Farewell Dinner Thursday, October 7: Vancouver, BC to Halifax, NS Included Transfer to Vancouver International Airport (YVR) for your included flight to Halifax

YEARS

worry free

IN BUSINESS

2020

Other Great Options From Toronto, ON to Vancouver, BC TWIN TRIPLE QUAD SINGLE $10,089 $9529 $9285 $12,119 From Jasper, AB to Vancouver, BC TWIN TRIPLE QUAD SINGLE $5159 $4719 $4535 $6725 From Halifax, NS to Banff, AB TWIN TRIPLE QUAD SINGLE $7049 $6755 $6555 $8329

Above prices per person Canadian Funds (+ HST and airfare)

ATLANTIC TOURS TOURS 2020 2020 II 1-800-565-7173 1-800-565-7173 I atlantictours.com I reservations@atlantictours.com I II ATLANTIC

I ATLANTIC TOURS 2020 I 1-800-565-7173 I atlantictours.com I reservations@atlantictours.com I

VIA RAIL

Client :

October6,201712:03PM

Jillian Fisher

Nº 6244-17H

Format du PAP :

Seniors Ocean Campaign

Trim :

7.437” x 4.875”

Atlantic Tours

Type :

—

Conseillere :

Anick Cesaria

Bleed :

,125"

Infographiste :

Alex Nasim

Nom du fichier :

6244-17H_AtlanticTours_7.437x4.875.indd

Couleur :

C

M

J

N

PMS XXXX

PMS XXXX

19

100 %

Description : Publication :

Visible :

—

Sortie laser @

100 %

Les sorties laser ne reflètent pas fidèlement les couleurs telles qu’elles paraîtront sur le produit fini. Cette épreuve est utilisée à des fins de mise en page seulement.X

Cruising through the Iron Gates on the Danube River in Southeast Europe

MORE THAN 50 GUARANTEED DEPARTURES ONLINE reservations@atlantictours.com

atlantictours.com

902-423-7172

1-800-565-7173

product branding

True North Salmon Evolution Creative Offerings Creative direction, copywriting, collaborative market strategy, design, photography

The Evolution of S A L M O N

The evolution is based on a creative frame of mind in the kitchen; taking a traditional salmon product, infusing a new flavour palette and allowing more individual creativity within dishes. Our goal was to bring that story to buyers, whether consumer or distributor.

product campaign

Convenience/Fuel Divisions, Sobeys Creative direction, design, copywriting

Earn grocery savings with every fuel purchase!

Earn grocery savings with every fuel purchase!

Coupons redeemable at participating locations

Coupons redeemable at participating locations

† Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details.

† Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details.

Earn grocery savings with every fuel purchase!

Earn grocery savings with every fuel purchase!

Coupons redeemable at participating locations

Coupons redeemable at participating locations

† Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details.

† Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details.

AIR MILES

®

per litre Earn grocery savings with every fuel purchase!

Coupons redeemable at participating locations

When you pay inside with cash or debit! † Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details. ® Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and Sobeys Capital Incorporated.

† Coupons redeemable for merchandise at participating Sobeys, Foodland, and Co-op locations in Atlantic Canada, excluding tobacco, prescriptions, lottery, and other non-discountable items. See store for details.

annual & financial reports

Black Business Initiative Annual Report Creative direction, design, photography

Building our Capacity Annual Report 2017 - 2018

Black Business Initiative Society Financial Statements March 31, 2018

social media Take It Outside Creative direction, copywriting, design

promotions Casino Nova Scotia Creative direction, design and copywriting

TS IGH YN DA S UR TH

9.99

$

members

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*All you can eat for $9.99 for Player’s Club members, non-members $19.99 Plus tax. Dine-in only. Must be consumed in Trapeze. Cannot be combined with any other offer. Cannot redeem coupons or use Player’s Club points to purchase. Available for a limited time only.

THURSDAY 5 PM – 8 PM

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5 PM – 8 PM

SATURDAY 5 PM – 8 PM

OVER $100 IN AMAZING DEALS

*

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SYDNEY’S NEIGHBOURHOOD CASINO casinonovascotiasydney.com

brand development Destination Eastern and Northumberland Shores brand identities

DESTINATION EASTERN & NORTHUMBERLAND SHORES

Creative direction, copywriting, design, photography The logo above is used for all communication referring to the organization itself from an intitutional perspective.

Strait Up Unforgetable

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Strait Up Unforgetable

Strait Up Unforgetable

Strait Up Unforgetable

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra lectus felis commodo eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra lectus felis commodo ero

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra lectus felis commodo eros. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra lectus felis commodo ero

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra lectus felis commodo eros.

Tourism

Tourism

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

A Secret AWorth Sharing Secret Worth Sharing

Nova Scotia

A Secret Worth Sharing

A Secret Worth Sharing

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table

Enjoy a bingo square and capture your experience by taking a photo!

When you get a “BINGO” submit your pictures and your card to XXXXX. Include your name and mailing address along with your email address to claim your prize. If you get the full house bingo (every square) you will also be entered into a draw to win a prize package from local shops in our region. ‘Bingo’ games include two lines, or an X

t. Donec quis sagittis, eros ros. Lorem onec quis sagittis, eros do ero

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam

3

4 Rent a kayak, canoe or Dine at a local paddleboard from restaurant in Moxie’s Riverside downtown Pictou Rentals, and enjoy Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod ut laoreet dolore magna aliquam a tincidunt self-guided adventure Spend the evening camping at a local campground

6

7 Trace your family history at McCulloch House Museum and Genealogy Centre

11

8 Purchase a gift from one of the local galleries, shops, artisans or artists

12

15

16

Feel the warm water of the Northumberland Strait at one of our sandy beaches

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec quis commodo lorem. Quisque pretium, augue a dapibus sagittis, 20 eros ipsum egestas odio, a viverra lectus felis commodo eros.

21 Visit your local Visitor Information Centre

22

Read a community kiosk to learn something new about a nearby community

Visit Knoydart Farm’s on-farm cheese house to purchase organic cheddar cheese

18

Learn about the history of industry at the Nova Scotia Museum of Industry

Hike a local trail

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Museaum of Industry, Pictou County

New Glasgow, Pictou County

14 Get away for a night by spending the night at a nearby accommodation

19 Visit Trenton Park

23

Visit one of Pictou County’s historic wooden churches

Town of Pictou, Pictou County

10

Ready, Set, GO! 17

Visit the restored 19th century wooden footbridge in Hopewell

Order take-out from a restaurant in Pictou County

Learn about the history of Pictou County at a local museum

13 Try a variety of fresh vegetables from a farm or farmer’s market

Spend the day JROɀQJ

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9

Learn about some RI WKH ɀUVW Scottish settlers at the Hector Heritage Quay

5

Photo: John Robert Marshall

2

Visit a local craft brewery

Photo: Tourism Nova Scotia

1

Take a photo of the beautiful lavender garden at Seafoam Lavender Company and Gardens 24

Enjoy a variety of outdoor activities at the fully accessible LORDA Park

)XOɀOO \RXU seafood craving at a local beachfront resort

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec

quis commodo lorem. Quisque The birthplace of New Scotland

pretium, augue a dapibus sagittis, eros ipsum egestas odio, a viverra Coastal vistas that stretch to meet the horizon, warm salt lectus felis commodo eros.

waters that soothe the soul, gentle winds that nurture the spirit, and stunning sunsets that will forever glimmer in your fondest memories. All of this awaits you on Nova Scotia’s Northumberland TourismShore. History here is more than a fading memory. In the charming towns and picturesque villages our heritage is a treasured essence of our personality, shaping memories of yesteryear into a vibrant community today.

Melmerby Beach, Pictou County

So much to discover, so close to home!

Day trips to dream trips, we have a little something for everyone, all just down the road!

Explore the right Eastern or Northern Nova Scotia activity tour for you at our website.

Call us today at 1-902-396-8408 or visit: www.coastalnovascotia. ca

magazines

Metro Guide Publishing Creative and art direction, photography, design

east coast

love LIVING

CHRISTMAS When

is in the air

Inspiring home life in Atlantic Canada

eco-friendly home

SLEEK LINES AND ENERGY EFFICIENCY MEET IN THIS LOCKEPORT, N.S. HOME BUILD

AT HOME WITH DAVE AND SARA GUNNING Winter 2020 Vol. 5 Edition 1 / $4.95

LOCAL GIFTS TO START YOUR LIST

KIDS’ ROOM REFRESH COTTAGE BUYING TIPS SPRING BULB PLANTING

SPRING 2018 | $4.95 eastcoastliving.ca

THE TINY TREE THAT’S MAKING A BIG COMEBACK DISPLAY UNTIL MARCH 11, 2018

SUMMER 2019

Halifax’s Family Magazine ourchildrenmagazine.ca

XXX. 00 - XXX. 00, 2018

Bernhard Gueller Music Director

Spring 2018

BREAK TIME us guide to A budget-conscio tainment fun and enter March break

How and why they work

Ten tips for flying with kids

AN AURA OF POWER

GEEK SPEAK Marketing Experiments Brands Can Use to Unlock New Insights

Make your flight more relaxing

plus Health & wellness by Starr Cunningham Book reviews Nutrition

BUSINESS IS JAMMIN’ Dr. Rudy Ffrench Youth Trailblazers

Halifax MAPS: PAGES 36–41

W I NT E R 2 01 7

GREATER

SAINT JOHN TRAILBLAZERS Chas Smith Shalyn Williams De Coteau Charles Mmoloke

Combined Classrooms

THE ORIGINAL

BOZOMA

port OF HALIFAX MAGAZINE

2019 VISITOR GUIDE

EIMSKIP’S BIG MOVE With a new weekly Halifax service, the Icelandic carrier enters a new era

GOING UP As volumes tick up, Port partners plan to handle greater growth

logo development

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AT HOME on

THE NORTH SHORE

Connect. Thrive. Lead.

REIT

DESTINATION EASTERN & NORTHUMBERLAND SHORES

The logo above is used for all communication referring to the organization itself from an intitutional perspective.

CHAMBER OF COMMERCE

The Summit Creative Award was created to recognize and celebrate the creative accomplishments of small and mediumsized advertising agencies and other creative companies throughout the world with annual billings of under $30 million.

Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.

ACG has submitted entries on three occasions, taking home awards every time.

A simple act of kindness To share some holiday cheer We hope you pay it forward Sharing love throughout the year Please continue to pass this card along and spread kindness.

Share your action #kindnessindeed

Silver Award Public Service Campaign category KindnessInDeed

Finalist Award Industry Self-Promotion Collateral Pop up Christmas card

campaign development “Interesting, but don’t touch my Caldera.” caldera.ca |

“You can stay, but don’t touch my Caldera.”

Please drink responsibly.

Caldera Distilling Co.

caldera.ca |

Please drink responsibly.

Creative direction, design, copywriting

“Whoa there, don’t touch my Caldera.” caldera.ca |

Please drink responsibly.

“I said, don’t touch my Caldera.” caldera.ca |

“Funny, but don’t touch my Caldera.”

Please drink responsibly.

caldera.ca |

Please drink responsibly.

ADVERTISEMENT

A made in Nova Scotia moment

When planning a visit to the north shore, Caldera Distilling is the perfect finish, encapsulating a truly special Nova Scotia moment.

With such a rich history and story surrounding their region, Caldera always looks forward to having guests visit the farm for tours, tastings and special events; a short 25-minute drive from Pictou Lodge. It’s a wonderful opportunity to experience how this beverage is crafted and what makes it so very special.

River John has a remarkable history. Founded by explorers and settled by shipbuilders and farmers, this little port gained worldwide attention for the craftsmanship of its clipper ships and its flourishing agricultural export market. There’s something to be said for the products crafted on the North Shore – a slower

pace, with a focused attention to detail that makes products here so very special.

When Jarret and Tracy Stuart decided to move “back home,” with their young family, they knew they wanted to put that same care into their new products at Caldera Distilling. To the Stuarts, it’s all about those special moments bringing friends and family together – a sense of the sea and shore that speaks to the spirit of their community. This started a journey with purpose – to craft a whisky that resonates with Nova Scotia moments, all from their farm in the historical shipbuilding community of River John, Nova Scotia.

Named after one of the largest ships ever built in River John, the beautiful Caldera represented the pinnacle of what was possible in this

tiny town of skilled shipbuilders.

The Caldera represents the best in craftsmanship – designed to trade with the entire world.

Caldera grow their own traditional grains that thrive in this specific part of the world, giving the ability to impart the soil characteristics into their ingredients, creating for you an authentic local flavour.

Caldera can be enjoyed in three varieties: Hurricane 5 Blended Whisky, or one of their special releases like the Alhambra which captures the Spanish sunset in a bottle or the Champlain; a chance to look east and toast one of this countries great founders Samuel de Champlain.

PRONOUNCED FLAVOUR, UNIQUELY NOVA SCOTIAN A creation steeped in tradition, seasoned with our salt air. The ocean defines our culture and our whisky, crafted with that same passion. Caldera is more than a beverage, it’s a spirit... connected to the heart of the North Shore.

A made in Nova Scotia moment

We’d love for you to explore River John, Nova Scotia. Let us welcome you to our fields, farm and friendship.

65 River John Rd., River John, Nova Scotia 1-844-494-4759 www.caldera.ca Please always drink responsibly.

PRONOUNCED FLAVOUR, UNIQUELY NOVA SCOTIAN A creation steeped in tradition, seasoned with our salt air. The ocean defines our culture and our whisky, crafted with that same passion. Caldera is more than a beverage, it’s a spirit... connected to the heart of the North Shore.

We’d love for you to explore River John, Nova Scotia. Let us welcome you to our fields, farm and friendship.

65 River John Rd., River John, Nova Scotia 1-844-494-4759 caldera.ca Please always drink responsibly.

At least we’re consistent – and sometimes that’s what your brand management needs the most.

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g

There’s a little Atlantic Canada in everything we do.

Let’s chat about how ACG can be part of your creative success.

902.485.7301

acgstudio.com