THE market

essence of a warm breeze, a clear byproduct of her years as a cheerleader for the Arizona Cardinals.

If you want to know the status of Dallas’ notoriously gridlocked rush-hour traffic, you want Davis in your phone contacts. Traffic is her specialty and she is used to getting early morning check-ins from friends or family asking whether Highway 75 is backed up.

“Even viewers email me, and I always

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Lake Highlands Flowers

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DR. CLINT MEYER

Optometrist

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Dallas Eyeworks is expanding and moving to better serve you and your family. Stay tuned new address will be 7324 Gaston Ave. Ste. 310 -across from The Fresh Market on the upper level. Call for an appointment. And we thank you for your support! -Dr. Meyer email back,” she laughs.

She’s dressed like Mrs. Claus this morning in cherry red with a big black belt. In addition to traffic, Davis also produces feature segments. Today’s has her presenting a sharkloving 7-year-old cancer patient a slew of surprises since he was stuck in the hospital for Christmas.

“It’s going to be the most amazing day,” she beams.

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Health & Wellness

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My Office

Shipping

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DAN “THE COMPUTER GUY”

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AM

With its high-tech studio, you might imagine there’s a behind-the-scenes team of stylists who beautify the on-air talent before each broadcast, but Borta, Padgett and Davis share a sparse room lined with mirrors, where they handle their own hair and make-up. Borta and Davis twirl curling wands through their hair as they discuss Steve Harvey’s major Miss Universe flub when he named the wrong winner, which just happened the night before.

Padgett swings by to check his already perfectly quaffed hair one last time. Then it’s time to head to the studio, where Borta positions herself behind the anchor desk to review the story list one final time, Padgett heads to his weather station and Davis scans the traffic patterns. Surrounded by a bevy of screens and teleprompters under a canopy of bright lights and wires, the anticipation builds as it gets closer to show time.

Producer Brenda Lawson scurries around the studio, checking in with each person and making sure they are ready to go live in a matter of moments.

“Fifteen” she yells.

“Seconds?” Borta asks, dashing to her place behind the desk.

A voice counts down, the cameramen take aim and the script starts rolling as Borta’s authoritative voice booms over the studio, welcoming the morning viewers to the day’s news.

“It all comes down to the teleprompter operator,” aptly notes CBS spokeswoman Lori Conrad. He has the challenge of staying up to speed with Borta, not moving too fast or too slow as she reads the words that scroll across the lens of the camera, so she can speak directly to the camera. Her voice is velvety smooth, growing brighter for light stories, and more subdued when the coverage moves to more somber topics.

Davis and Padgett don’t rely on teleprompters but instead improvise their broadcasts using the data they’ve compiled that morning. Padgett stands before a green screen, the monitor in front of him displaying a mirrored version of the weather map viewers see at home. His hands seamlessly slide up and down as he points out different weather patterns and temperatures expected across the city.

Both he and Davis have mastered the precision of the “broadcast dance,” in which they effortlessly move toward and away from the camera. Watching it in person, it looks somewhat strange but on screen it gives them that friendly approachability that people expect from their morning news.

This cycle will repeat for the next two-anda-half hours. News, weather, traffic, as the team greets each new segment of viewers waking for their day.

By 11:30 a.m., they’ll be home and in bed, right about the time the rest of us are starting to consider lunch. —Emily

Charrier