LENSES

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Ask your eye care professional about new beautiful, comfortable, breathable* AIR OPTIX ® COLORS contact lenses.

PERFORMANCE DRIVEN BY SCIENCE ™

Dr. Clint Meyer is an East Dallas resident and has practiced optometry for over 20 years. “At Dallas Eyeworks we pride ourselves on making peoples’ lives better through improved vision and eye health.”

Clint Meyer, OD Dallas Eyeworks

9255 Garland Road, Suite 2120 • Dallas, TX 75218 214-660-9830 www.dallaseyeworks.com

*High oxygen transmissible lenses: Dk/t = 138 @ -3.00D.

Carmen has enhanced her look with Sterling Gray

Available in 9 colors.

Important information for AIR OPTIX® COLORS (lotrafilcon B) contact lenses: For daily wear only for near/far-sightedness. Contact lenses, even if worn for cosmetic reasons, are prescription medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lenses. Although rare, serious eye problems can develop while wearing contact lenses. Side effects like discomfort, mild burning or stinging may occur. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor. Ask your eye care professional for complete wear, care, and safety information.

© 2014 Novartis 4/14 AOC14067JAD

Help solve cold cases

INFORMATION ABOUT COLD CASES like those police reserve detective Ron Pettie is working can be found on the Dallas Police Department’s new blog, dpdbeat.com, which launched in February to help police disseminate important information.

“We did that for several reasons,” explains Maj. Max Geron. “No. 1 was because it’s another avenue to be able to release information to the public and the media at the same time.”

Historically, police have relied on partnerships with local media in order to propagate information to the public, but there is only a finite amount of space and time that news outlets can dedicate to the police beat.

Although media partnerships are still important to the police, social media has given the police department a platform that allows it to skip the middlemen and release as much or as little information as they deem appropriate, directly to the people who need to see it.

There’s a wealth of information available on dpdbeat.com, including a list of cold cases.

“Before, there was really no other place where you could have gotten this stuff,” Geron says. “There were some news agencies that would do an occasional weekly feature on a cold case, and they’d go out and interview a detective or whatnot, but there was no way, that we could see, for us to put this information out there. And the blog gave us a place for that.”

Aside from the blog, the DPD is ramping up its use of social media platforms including Facebook, Twitter and YouTube.

In August, the Dallas Police Department launched a YouTube series called “In Depth.” In each episode, Senior Cpl. Melinda Gutierrez interviews a detective about a case, going over “pertinent facts and information to get a fresh set of eyes in the community on the cases,” Geron says. “To see if there might be additional information to help us solve the case.”

Because of the new video series, the police have had at least one instance in which additional information helped move a case along, Geron says.

So far they have filmed two episodes

rotated for 11-14 issue

of “In Depth,” and the media relations office has been exploring ways to make the videos as professional as possible. Aside from “In Depth,” the DPD YouTube page also features a series called “A Day in the Life,” which gives a behind-the-scenes look at various departments within the department.

The website and social media pages also allow the Dallas Police to relay information during emergency situations, Geron points out.

Since the department launched dpdbeat.

com, it has received almost 1 million views. The department has more than 54,000 fans on Facebook and 42,000 followers on Twitter.

“When we talk to people, they say, ‘Hey, you guys are leading the way on social media,’ ” Geron concludes. “It’s just been revolutionary. And it’s fair, and it’s balanced distribution of information, and in my line of work that’s imperative.”