Shea Boothe

Founder

TRUEBEAUTYRX, FULL-SERVICE SKINCARE CLINIC

As the Founder of TrueBeautyRx, located in the heart of Lakewood, Shea Boothe has been a trusted skincare industry leader and acknowledged beauty expert for over 20 years. Shea has worked for such beauty giants as Estee’ Lauder, Christian Dior and Aveda. In 1995, Shea was one of the original founding members of Dallas-based SkinCeuticals and held ownership in the company until its sale to L’Oreal Corporation in 2005. In 2009, Shea took her unparalleled experience and created TrueBeautyRx, Dallas’ premier medically backed skincare clinic and beauty retailer.

What sets Shea and TrueBeautyRx apart from all the rest is her consultative approach. She gives every client individual attention and establishes a customized regimen that is best suited just for their skin. Tapping into Shea’s knowledge and her one-on-one approach is what brings people to TrueBeautyRx and when they see the fabulous results, it’s what keeps them coming back. “Shea takes the guess work out of the confusing skincare world. She tells you what you need, how to use it and recommends the best treatment for your skin type,” says Donna Wall, a loyal TrueBeautyRx client. “Shea has totally changed my skin. At 50, my skin has never looked so good.”

TrueBeautyRx specializes in many services including...

Chemical Peels

Microdermabrasion

Airbrush Tanning

Botox

Juvéderm & Fillers

Facials

Dermaplaning

Waxing

Make-up Application

In addition to skincare, Shea is extremely dedicated to giving back to her community through non-profit fundraising and volunteering. Shea is a member of the Lakewood Service League, a supporter of Lakewood Women in Business and Live Local East Dallas. “I live in the neighborhood, and I love this area. There’s not another neighborhood like it in Dallas. I am blessed to have such tremendous support from other business owners and from the community. Our business is thriving because of the support we have received from this amazing neighborhood.”

What’s on the horizon for Shea Boothe and TrueBeautyRx? Watch for her new Eye Cream and new 2SheaRx skincare line to launch in the fall.

ALBANY SHAW

LESLIE PRICE - SEATED

AMY TIMMERMAN

CARRIE HILL

WENDY LUCAS

PEGGY HILL

KAY WHEELER

NICOLE THOMAS - SEATED

VICKIE PARKER

NANCY PLOTTS

MEGHA SHUKLA

TIFFANY KASBERG