Mag Jan 2016 US

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american business

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4 artist feature: katie abey

6 fall occassions

artist feature: gina maldonado

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mood board: southwest

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artist feature: claire mcelfatrick

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traditional christmas

36 28 artist feature: gareth williams

30 male

posters and prints

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art licensing

mood board: merry and bright

artist feature: debbie edwards

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contemporary christmas

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mood board: metallic xmas

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mood board: modern floral

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artist feature: frankie van mourik

artist feature: sophie webber

occasions

artist feature: erin brown

Advocate Fair Dates 30 jan – 2 feb 2016 paperworld, frankfurt 7 feb – 11 feb 2016 spring fair, birmingham, hall 3, stand 3j31 4 apr – 7 apr 2016 bologna children’s book fair, hall 25 stand a159 12 apr – 14 apr 2016 london book fair, stand e19

11 may – 13 may 2016 book expo america, chicago 15 may – 17 may 2016 surtex, new york, stand 223 19 oct – 23 oct 2016 frankfurt book fair, stand tbc

2015 - The year we became an American business Whilst Advocate Art are celebrating their their 20th birthday over in the UK, here in New York Advocate Art Inc we are busy preparing for our second year in business.

After first setting up offices in Midtown in 2014 then moving Lafayette in the Spring, we have now officially become an incorporated US company.

Joining the team is Ryan Mita, moving from Boston and with previous experience in the comic book world. He has already enjoyed immersing himself in the licensing market, attending Surtex and working with some of our puzzle and greeting card clients to create some great new products and ranges.

2015 has been all about engaging with the US market, picking up on new trends and traveling the width and length of this incredible country that is now our base and home, meeting with clients and learning about their needs.

We hope the outcome of this can be seen in this year’s MaG, and that in 2016 Advocate Art Inc will provide beautiful and on-trend illustration and photography to our growing US client base.

Hannah Abbo Manager - Advocate Art USA Inc

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Katie Abey Katie Abey lives and works in a tiny and brightly coloured hobbit-like house in Derbyshire.

Her ever-growing workstation is carefully positioned next to the kitchen (and therefore the fridge and kettle so she has easy access to tea.) Her simple and dynamic illustrations are inspired by anything weird and wonderful and often involve puns, sarcasm, bright colours and cute characters to create the ultimate combination of attitude and sweetiness.

She is a big animal lover and enjoys illustrating appealing animal characters and likes to make them look awkward and uncertain as to whether they want to be there.

Katie uploads a fun daily doodle online every day in her bid to spread daily doses of happiness, motivation, sarcasm and general randomness across the earth. She enjoys creating statements that are relatable and her favourite of her creations are the ones make people of all ages have a good chuckle.

When she is not drawing awkward dinosaurs or posting out Etsy orders she enjoys going on adventures, having cuddles with Frank the cat and frequently changing her hair colour to match its surroundings.

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Fall Occassions

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Gina Maldonado I hail from Bogota, Colombia and Mexico — Hola!

— where I studied Architecture, but since then have moved house several times and around the world. It was in Italy that I did my Masters in Interior Design and discovered my love for illustration (and gelato!). I currently live in the busy city of Hong Kong with my husband and my two lovely cats - Cereza and Nocciola.

When it comes to inspiration, it’s my justification for travelling and watching cute animal videos on loop.

When travelling, I love visiting local craft markets as well as zoos and farms and petting all kinds of animals.

The best muses are without a doubt my two sweet cats, who come by for cuddles whenever I work!

I’d describe my work as cute, sweet and fun. I just love colours and flowery details! I also like my illustrations to have their own textures so I make different textures from acrylics, gouache, pastels, and coloured pencils, to name a few.

When I’m not working, I channel my creative energy into painting my nails with colourful designs, making sock creatures and of course, taking cute animal photos. I’m very passionate about my work and I can’t think of anything else in the world I’d rather be doing that could give me as much happiness.

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Claire McElfatrick My childhood ambition of becoming an artist soon became a reality when I found I was able to turn my doodles and painting into printed designs!

Starting out as a freelance Textile Designer, I developed a strong passion for colour, pattern and texture, which would eventually lead me into my dream job of designing greetings cards and stationery for one of the UK’s biggest publishers.

From Junior Designer to Design Manager, I spent 12 years building upon my skills and expertise within the industry and was fortunate enough to work with some of the UK’s leading retailers.

Recently returning to freelancing, I am delighted that I can combine the two things in life that I love the most… spending time with my family and creating my own unique designs! Working from my home studio in rural Northamptonshire, I feel more inspired than ever and love to potter around vintage shops, tearooms, pretty gift shops and keeping an eye on the latest trends.

Having two little girls to inspire me, I have spread my wings and started children’s book illustrations, with my first four doodle books due to be published next year!

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Traditional Christmas

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Debbie Edwards I grew up on a farm in Hastings, Australia, with 300 Angora goats and a menagerie of other animals including, at one stage, 5 cats and 4 dogs. Dinnertime was a little bit like the running of the bulls!

I loved being in the country, but moved to Melbourne to study Fine Art and Design.

My favourite adventure was living in London for six years. I met a lot of people from different cultures and was lucky enough to travel to so many beautiful places in the UK and other countries.

My illustrations feature flowers that came from Monet’s Garden, Egyptian Temples, Byron’s House, Madeira’s Flower Festival and Beatrix Potter’s Cottage. I love creating unique mixed media designs that contain hand drawn and digital elements with lots of colour and texture. I am constantly inspired by nature and live near the beach in Australia with my adorable Cocker Spaniel Rosie. After 20 years experience as a graphic designer specialising in design for retail and illustrating at home, I get endless pleasure in creating concepts for greeting cards and paper products.

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Contemporary Christmas

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Gareth Williams Having nearly 10 years of in-house design experience working with worldwide leading publishers of greeting cards, gifts and stationery products has given me a keen eye for detail and a strong insight and creative awareness.

My talents as a designer can be seen in my diverse style and approaches. I try and use my skills and inspiration in every design I do from cute characters to typography. I really love experimenting with new techniques.

Being represented by Advocate is great and the projects that I have worked on have really helped me adapt my versatile styles to a variety of briefs. I hope to have continued success with Advocate and build on my extensive portfolio and broaden my creativity to children books and other design products in the near future.

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Sophie Webber I have always been mad about art ever since I was little. I was born in Bedfordshire and grew up around the area, drawing and painting wherever I could. I completed a degree in illustration at Loughborough University in 2007 and, after moving around a fair bit, have come back to my home town, taking on a major house renovation project with my husband, daughter and 15 year old terrier.

I draw inspiration from everything and everyone around me but particularly love the outdoors and nature. I am animal mad, especially dogs, which tend to pop up in my artwork a fair bit!

One of my favourite places, which I always find inspiring, is the Lake District and we head up there as often as we can, wellies and dog in tow!

I love projects where I get to use my creativity and imagination. I love using different colour combinations in my work, mixing it with line work and subtle patterns. Most of my career has been designing for the gift and stationery market where I have worked for busy, fast-paced design studios. I now work freelance from my own studio, which has a lovely view over the fields. Working with Advocate is great, and has really encouraged me to work on new ideas, and I have just illustrated my first Children’s book!

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Erin Brown I was born in Belfast, Northern Ireland in 1990. I spent my childhood pouring over books that were full of quirky, colourful, ink splattered illustrations, such as Quentin Blake who even today is an inspiration to me.

I studied Fine Art: Painting at the University of Ulster.

I now live in Newcastle Upon Tyne with my husband and our little dog, Daisy.

I am driven by a joy to create, a love of colour and of the beautiful things in this world. I love seeing bright colours splash across the page. I use a mixture of watercolour paint and inks on watercolour paper. The inks I use are highly pigmented acrylic inks which have incredible colour intensity and staining power.

I also love to experiment with glitter and metallic paints, anything that adds beautiful colours and textures to my work.

I work from my home studio in Newcastle, where I am kept company by Daisy and the radio.

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Posters and Prints

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Frankie Van Mourik I’m at my happiest when I’m in my studio at the top of my house in the Lake District, with my Border Collie, Jip, at my feet and a pen, pencil or paintbrush in my hand. I love creating patterns and hand lettering. This really is my dream job!

I studied Fine Art at university, playing with paint, photography, printmaking, textiles and even sound. I’ve since spent a lot of hours learning how to create patterns and illustrations from my drawings. I’m obsessed with Adobe Illustrator and I’m always looking to try out new styles and techniques.

I’m inspired by my surroundings - I spend a lot of time walking by the sea and in nature.

It’s not unusual for me to come home with pockets full of shells, feathers and pebbles!

I’m also inspired by fine art, craft blogs, mid century modern design and music.

I start my work from a playful place - anything that brings a feeling of being childlike helps to spark my imagination so it’s 80’s music and a big tin of felt tips all the way.

I have fun when I make work and I believe this is reflected in the final product.

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Advocate Art Inc 411 Lafayette Street Office 625 New York NY 10003 United States 001 212 946 4792 mail@advocate-art.com