The Craft Press Release 7/22/19

7/22/19 FOR IMMEDIATE RELEASE–AGENCE RLA, LLC CONTACT: Robert Lundahl | 415.205.3481 Caroline Stallone | 805.464.1058

Producer, Caroline Stallone introduces The Craft. “Brew with me.”

THE CRAFT Film Series and Caroline Stallone invite audiences to “Brew with me.”

Digital Television/Web Series Explores the Craft Beer Movement–past present, and beyond.

The Craft Beer revolution has many beginnings. Brewers in ancient Mesopotamia relied on the favors of the goddess of brewing, Ninkasi, in a direct connection between the brewing of beer and the responsibilities of women.

Today's women are moving the beverage industry forward, as their male counterparts explore alongside, creating new food pairings with craft beers, ciders, meads, kombuchas and more.

Hyper–local advertising guru, Caroline Stallone, combines forces with PR legend and Emmy® Award winning filmmaker, Robert Lundahl, to create an ongoing

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series for Digital Television, on the people and companies making a new future for this ancient craft.

“We invite audiences to ‘Meet the Makers.’ We explore the who, the why and the why not, says Stallone. It's fun and quirky."

Filming is ongoing and The Craft Film Series is set to release in 2020.

Scene One with industry pioneer Anchor Brewing in San Francisco, segues to San Luis Obispo’s vegan, 7Sisters Brewing, Earth and Fire Brewing of Paso Robles, San Diego’s Second Chance Beer Company, Enegren Brewing of Thousand Oaks/Moorpark, and others. A diverse collection of makers is to be included in the line-up.

“Brewing has relatively low barriers to entry, so it’s appealing to a new generation of entrepreneurs. Creativity is unleashed with a myriad of choices in flavor profiles, culinary experiences, and storyline,” explains Lundahl.

The Craft is produced out of Paso Robles, and San Diego, California, and the Producers pay special attention to “Local, Authentic and Sustainable.”

Perhaps it's part of a generational shifting of tastes, or a broadening of palates.

The result is an experience that richly delights, inspires and satiates. And then there are the stories, meaningful, personal, inspiring, and well, different.

Learn more at TheCraftFilmSeries.com, and @thecraftfilmseries (Instagram).

View The Craft “Teaser Reel here http://thecraftfilmseries.com/story.

Producer Caroline Stallone interviews Scott Ungermann, Anchor Brewing, San Francisco

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