About the Center

The Limited & Extended Care Planning Center is the first of NAIFA’s Centers of Excellence to focus on a specialty topic within insurance and financial services. The Center covers the continuum of issues encountered in short, extended and long-term care and includes information on a variety of funding options that a planner needs to consider. From reverse mortgages to robotics, the Limited & Extended Care Planning Center features webinars, white papers, interviews and more.

NAIFA’s Limited & Extended Care Planning Center empowers professionals to network with solution and service providers to share best practices, access subject matter experts, and provide access to research, training and resources. You can subscribe to the blog, sign up for events and get more involved at lecp.naifa.org.

“Products that appeal to younger customers will certainly impact and enhance an advisor’s ability to grow business. From 2013 through 2019, the average age that LTCi coverage has been issued has been relatively stable and fluctuated slightly around age 57. In 2019, sales to ages under 55 represented only 28% of the policies issued, indicating a potentially untapped market for LTCi.

“While sales of LTCi at the younger ages may require different products and different techniques, sales activity has shifted toward finding real answers to real problems. What real problems do younger LTCi consumers want to solve? Many are finding themselves sandwiched between generations. They are caring for children at home or even adult children who have boomeranged back home. In addition, they are also seeing their parents’ health deteriorate, and frequently, that deterioration may occur in a different geographic location. These phenomena may cause the under 55 demographic group to be more open to planning for and purchasing LTCi.”

Peggy Hauser, Managing Director, PriceWaterhouseCoopers