How to Win More Sales

By Ayo Mseka

After working in the insurance and financial-services business for some time, agents begin to witness powerful examples of families spared from financial ruin, individuals able to realize their dreams despite major setbacks, and clients enjoying peace of mind largely because they urged them to plan for a sound financial future.

Many of you are witnessing these events today and are using them to demonstrate the powerful impact your products and services have on your clients’ lives. With your “real-life stories,” you are raising the awareness of the importance of insurance and persuading hundreds of clients to get the protection they so desperately need.

A perfect time to shine the spotlight on these stories is just around the corner — this September — when the financial-services industry will be participating in the Life Insurance Awareness Month Campaign. Spearheaded by Life Happens, the goal of this promotional campaign is to encourage American consumers to protect themselves and their loved ones by buying insurance. Go to lifehappens.org today and start making plans to get the most out of this important campaign.

More tools for success

Heartfelt stories of the powerful impact of insurance are not the only tools top producers use to sell large amounts of insurance. They also make it a point to master the art and science of prospecting, use state-of-the-art techniques to convert their prospects into clients, and do all they can to retain them, year after year.

For more ideas on how you too can rev up your sales production, all you need to do is to take a close look at this issue of Advisor Today, which is chockful of articles designed to help you sell more. The cover article, for example, offers tried-and-true strategies for succeeding at worksite sales, while in another article, industry veteran Bill Cates explains how to become a trusted advisor to your clients.

Throughout this issue you will find other steps to success, such as in Stephen Harvill’s article, on the secrets of million-dollar sellers, and in Connie Kadansky’s article, on how to motivate your team to get in front of prospects.

After reading this issue, don’t forget to visit the Advisor Today Blog at www.advisortodayblog.com. It, too, contains tips and techniques to help light up your sales. Whatever time you spend on this site is well worth the effort because at the end of your visit, you will have the information you need to successfully grow your business.

Coming soon: NAIFA’s 2019 P+P

Another source of information that is critical to your business success is NAIFA’s Performance +Purpose Conference, which takes place this year from September 11 to September 14 at the Walt Disney World Dolphin Resort in Orlando — just steps away from the wonders of Disney. Register for P+P today at www.naifa.org and secure your place at a conference that will help you take your practice to a higher level of success. Hope to see you there!